Crisis Communication and Training Plans
for Kudler Fine Foods
3/28/11
Lorraine Castle
Castle Crisis Communication Team
Pre-Crisis Phase
Single Decision Maker – Kathy Kudler
Approves All Purchases
Maintains Inventory Levels
Interviews and Hires All Employees
Decisions Delayed When Out of Office
Possible Crisis
Illness
Sudden Death
Sale of the Company
Communication Barriers
Perceptual Barriers
Cultural Barriers
Interpersonal Barriers
Leadership Transition
Decision-Making Partnerships
Successful Implementations
Supporting the Leader and the Followers
Avoiding Bad Publicity
Designated Staff Responsibilities
Media Contact List
Designated Spokesperson
Foster Alliances
Identify Crisis Management Team
Identify Team Duties
Encourage Feedback
Initial Phase
Announce Leadership Changes to Employees
Introduce New Management Transition Team
Question & Answer Sessions
Management Transition Team
Orders & Inventory
Interviewing & New Hires
Local Site Analysis
Training Sessions
Training for Orders & Inventory
Training for Interviewing & New Hires
Training for Local Site Analysis
Customer Care
Preserve & Enhance Our Customer Base
Training for Customer Care Programs
VISION
VALUE
VICTORY
MANAGERS IN TRAINING
12 Week Training Session
Assigned Mentor
Educational Assistance
Expected Results
Increase Employee Motivation
Unearth New Employee Skills and Talents
Improve Overall Employee Skill-set
Satisfied Employees = Less Employee Turnover
Motivation, Skills, and Talent = Increased Profits
Questions & Answers
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Castle Crisis Communication Team
References
Apollo Group, Inc. (2010). Kudler Fine Foods. Strategic Plan. Retrieved from Communications 480 course website.
Center for Disease Control and Prevention. Crisis Communication Plan. n.d. [PowerPoint Presentation]. Retrieved from
http://www.orau.gov/cdcynergy/erc/CERC%20Course%20Materials/In
structor%20PPT%20Slides/Crisis%20Communication%20Plan.pdf.
Garner, E. (2011). Hodu.com. Retrieved from http://www.hodu.com/barriers.shtml
Goodyear, M., & Golden, C. (2008). Leadership Transitions: Keys for Success. Educause Quarterly, p. 52-54. Retrieved
from http://net.educause.edu/ir/library/pdf/EQM0818.pdf