PRELIMINARY PROGRAMME
FOR WORLD TOURISM CONFERENCE 2013
21-23 OCTOBER 2013, MELAKA
“Global Tourism: Game Changers and Pace Setters”
Sunday, 20 October 2013
Morning/Afternoon/Evening
-
Arrival of International
Participants & Check-in at
Hotel
-
Registration for participants
Monday, 21 October 2013
08:00 – 9:00
Registration for participants
09:00 – 10:00
Opening Ceremony
Welcome Remarks by
H.E Dato’ Sri Mohamed Nazri Bin Aziz
Minister of Tourism and Culture, Malaysia
Welcome Remarks by
H.E Datuk Wira Ir. Idris Bin Hj. Haron
Chief Minister of Melaka
Opening Remarks by
H.E Dr. Taleb Rafai
Secretary General of UNWTO
Opening Speech by
H.E Tan Sri Muhyiddin Bin Yassin
Deputy Prime Minister of Malaysia
10:00 – 10:30
Coffee/Tea Break
Session 1 :Beyond Mass Tourism:
Moderator:
YBhg Datuk Victor Wee
10:30 - 10:50
Prospering with higher yield markets
Allan Flores, Minister of Tourism of Costa Rica
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10:50 - 11:10
Tourism business beyond profits
Jane Ashton, Director Sustainable Tourism
TUI Travel PLC
11:10 - 11:30
Targeting for less to get more
Thuji Dorji, Acting Director-General Tourism Council of Bhutan
11.30-12.30
Panel Discussion/ Q&A
12:30 –14:00
Lunch
Session 2: Innovative Marketing
Moderator:
Sandra Carvão
Chief of Communications, UNWTO
Presentations:
14:00 – 14:20
Korea, surfing on the Hallyu wave
Lee Charm, CEO, Korean Tourism Organization (KTO)
14:20 – 14:40
Riding on tourism bloggers and social media
Andrew McEvoy, Managing Director, Tourism Australia
14:40 – 15:00
New Approaches in Technology
Rob Torres, Head of Travel, Google
15:00 – 16:00
Panel discussion/Q & A
16:00 – 16:30
Coffee/Tea Break
19:00 – 20:00
Cocktail/Traditional Games/Tourism Products
20:00 – 22:30
Welcome Dinner hosted by the Hon. Minister of Tourism and
Culture, Malaysia
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Tuesday, 22 October 2013
Session 3: News Directions for Tourism Product Development
Moderator:
YBhg Dato Dr Ong Hong Peng,
Secretary General Ministry of Tourism and Culture, Malaysia
Presentations:
09:30 – 09:50
Scaling up the benefits of Homestay and its variants
Prof Dr. Amran Hamzah, Universiti Teknologi Malaysia
09:50 – 10:10
Unlocking the Potential of Domestic Tourism-the overlooked
sector
Du Jiang, Vice Chairman of Representative of China National
Tourism Administration (CNTA)
10:10– 10:30
Attracting Youths and Gen-Y Travellers
Espen Falkenhaug, Director General, The World Youth Student
& Educational Travel Confederation
10.30– 10:40
Building synergies between conservation and viability
Mr Zhang Xinsheng IUCN Chair
10:40 – 11.00
Coffee/Tea Break
11:00 – 12.00
Panel discussion/Q & A
12:00 - 13:30
Lunch
Tourism Debate: Boon or bane of the tourism sector
Moderator:
Imtiaz Muqbil
Executive Editor Travel Impact Newswire
Presentations:
13:30 – 13:50
Tourism and Mega Events
Christopher Rodrigues; Chairman, VisitBritain
13:50 – 14:10
Low Cost Carriers
Azran Osman Rani, CEO, Air Asia X
14:10 – 14:30
Cruise Tourism
Manuel Butler, CEO Turespaña
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14:30 – 15:30
Panel discussion/Q & A
16:00 – 16:15
Conclusions and recommendations
16:15 – 17:00
Closing Ceremony
Representative of Malaysia
Representative of UNWTO
17:00 – 17:20
Coffee/Tea Break
20:30 – 22:30
Farewell Dinner hosted by State Government of Melaka
Presentation from Melaka
Wednesday, 23 October 2013
Morning/Afternoon
-
Homestay/ Historical Walk/ River Cruise
Evening
-
Departure
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