GAME-CHANGING INSIGHTS
DEFINE FANS AND OPPORTUNITIES.
A VENUE MUST CONNECT THE RIGHT EXPERIENCE WITH THE RIGHT FANS—WHETHER IT’S HOSTING A SPORTING
EVENT, A CONCERT OR THE CIRCUS. BUT WHO ARE THESE FANS? WHERE CAN YOU FIND THEM? AND HOW DO YOU
GET THEM TO ATTEND? WHAT’S MORE, WHO ARE THE RIGHT SPONSORS? LET’S LOOK AT HOW UNPRECEDENTED FAN
INSIGHTS BOOST FAN EXPERIENCES, TICKET SALES, SPONSORSHIP INVESTMENTS AND BUSINESS.
EVERY VENUE HAS ITS CHALLENGES.
HURDLES TO CONNECTING WITH FANS AND GROWING BUSINESS:
DRAWING FANS OUT OF HOMES
AND INTO VENUES.
GETTING THE BIG
AUDIENCE PICTURE.
HD channels and on-demand options— some reasons
fans think the best seat in the house may be at home.
At most, you know 1 in 4 attendees:
ticket purchasers.*
SPONSORS WANT TO KNOW THEIR DOLLARS ARE WINNING.
SATISFIED
14
PERCENT
NOT SATISFIED
SPONSORS’
SATISFACTION
WITH MEASUREMENT
†
POWERED ONLY BY VERIZON
AND THE NATION’S LARGEST
HIGH-SPEED WIRELESS
NETWORK—CREATING
COUNTLESS OPPORTUNITIES
FOR DEEPER CONNECTIONS
WITH YOUR AUDIENCES.
86
PERCENT
94.2 MILLION
RETAIL CUSTOMERS
4G LTE NETWORK AVAILABLE TO MORE THAN
230 MILLION PEOPLE
IN 337 MARKETS ACROSS THE U.S.
$70 BILLION INVESTED
SINCE 2000 TO BUILD 4G LTE NETWORK
To learn more about Precision Venue Audience Measurement, please contact
precision@verizonwireless.com or visit our Web site at verizonwireless.com/precision.
NEW INSIGHTS INTO YOUR FANS.
WITH PRECISION MARKET INSIGHTS, THE PHOENIX SUNS HAVE A MORE
ACCURATE, DEEP AND RICH UNDERSTANDING OF THEIR AUDIENCE.
UNPRECEDENTED ANALYTICS CONNECT DATA
FOR GROUNDBREAKING INSIGHTS.
BREAKING DOWN THE CROWD
AT THE SUNS GAMES.
ATTENDEES TEND TO BE:
Travel
enthusiasts
DEMOGRAPHICS
DATA
Interested in
entertainment
Parents with
children in
household
Tech
savvy
Phoenixarea
locals
MOBILE USAGE
DATA
RESPONSE
DATA
Because knowing your fans helps you tailor their ultimate experience.
KNOW THE IMPACT OF SPONSORSHIP.
$50,000+
household
income
An even mix of
ages between
25 and 54
LOCATION
DATA
“OUR SPONSORS WILL LOVE THE DATA
CAPABILITIES OF PRECISION.” —Phoenix Suns
22% were from
out of town
in March
ONE SPONSOR EXPERIENCED AN AVERAGE INCREASE OF
8.4% IN TRAFFIC FOLLOWING PROMOTIONAL GAMES.
CROSSOVER INTERESTS ARE STRAIGHT-UP OPPORTUNITIES.
“WE INTUITIVELY THOUGHT THERE WAS AN IMPACT [FROM SPRING TRAINING], BUT
NEVER HAD THE HARD DATA TO DRIVE ACTION. THESE FINDINGS ILLUSTRATE THE
BENEFIT OF TARGETING SUNS ADVERTISING TO THIS GROUP.” —Phoenix Suns
DRIVE SALES LEAD EFFICIENCY.
1
ROW
Gained a 35% lift in
identifying potential
season ticket purchasers.*
12
SEAT
This report was created based on aggregate and anonymous insights provided by the Precision Market Insights platform.
Source is Precision Market Insights unless otherwise noted.
Sources: * Phoenix Suns † AEG/ANA 2010 Annual Sponsorship Survey
Network and coverage maps at vzw.com. © 2012 Verizon Wireless.
SEASON TICKET
6
SECTION
13% of spring training
attendees also went
to a Suns game.