Visual Merchandising
and
Display
Course Syllabus Addendum and Guide
Fall, 2015
FASH 212
FASH 212 Visual Merchandising and Display: Syllabus
FASH 212 - VISUAL MERCHANDISING
and
DISPLAY
Welcome to the Fashion Merchandising program. You must take
the time to read and study the following information, as it will probably answer many of
the questions you may have about the course. It is the student's obligation to read,
understand, and abide by the policies outlined in this syllabus. Bring this syllabus to
class each week as we refer to it often.
Course Catalog Description: Students will apply the principles and methods of
displaying, promoting, and merchandising fashion apparel and accessories. They will
analyze and critique displays of fellow students as well as displays created by
professionals for area retailers. Through comprehensive projects, students will
demonstrate and present methods of displaying merchandise and develop a basic
understanding of the use of showcases, equipment, materials and lighting in creating
effective displays. Students are required to participate in field trip exercises and will
need a digital camera and access to a computer. (Prerequisites: A grade of “C” or higher
in FASH 121 and MRKT 111).
Course Objective: The student will gain a basic understanding of the field of visual
merchandising and display through studying the various elements that comprise the
discipline. Those elements include color, composition, lighting, store interiors and
exteriors, window construction, mannequins, fixtures, and graphics and signage.
Text: Martin M. Pegler; Visual Merchandising and Display, Sixth Edition; Fairchild
Publications, 2012. This is a beautifully illustrated text that is an industry standard. It is
comprehensive in its coverage of practical aspects of merchandising and display. Almost
the entire text is covered in this course.
Course Logistics: The course is divided into five units. Following each of the units is
an objective examination. There are required class projects to complete the course. All
exams are given in class. This is a three credit course.
Grades: The student must maintain a passing average for all 5 examinations, complete
the Field and Internet Project, Photography and Presentation Project, Small Item Display
and Photography Project, and participate in the Display Window Project as part of a team
effort to earn a passing grade and 3 credits for the course. Instructors may confer
upgrades based on submission of reports, test averages, or combinations thereof.
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FASH 212 Visual Merchandising and Display: Syllabus
Class Materials:
• Computer with access to Microsoft PowerPoint + USB flash drive memory stick
for photo presentation. You will also need access to the Internet.
• Computer printer – color printer highly recommended and not running low on
toner or ink
• Camera:
Highly recommended = digital
Compromise = cell phone camera although some new phones take
excellent photos
Not recommended = film
• Helpful accessory: camera tripod for night photography and the portfolio project
• Software: digital photo editing program for cropping and enhancing your photos
• Art supplies: colored pencils; scrapbook supplies (scissors/tape/glue, etc.)
• Project supplies: binders for all 4 required projects plus plastic view sheets
• Showcase preparation supplies: glass cleaner, paper towels, broom, dustpan, etc.
Core Competencies: Students will acquire the listed competencies via reading the
text, attending lectures, participating in class discussions, preparing for examinations,
participating in display exercises and projects, and viewing PowerPoint presentations and
overheads, handouts, etc. as determined by the instructor.
The student will communicate information and ideas clearly and
effectively in the written and spoken form and will demonstrate effective listening and
reading skills.
Critical Thinking: The student will think clearly, critically and creatively to analyze
information, identify solutions, make logical decisions and solve problems.
Creative Expression: The student will use visual, verbal or written methods of
communication to articulate a response to the arts and/or humanities.
Technology Literacy: The student will use computer systems and other appropriate forms
of technology to achieve professional, educational, and personal objectives.
Communication:
MF/
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FASH 212 Visual Merchandising and Display: Syllabus
FASH 212: STUDENT INFORMATION SHEET
Course Number/Section: FASH 212, Section ___________________________________
Meeting Times: _______________________Location: _________________________
Marketing Team Faculty and Staff:
Name
Title
 Michael "Spike" Fowler Professor
Telephone
(732) 224-2921
e-mail/web
mfowler@brookdalecc.edu
spike@spikefowler.com
www.spikefowler.com
Instructor's Mailbox Location: Larrison Hall, Second floor, West Wing, Room 201
Instructor's Desk Location: Larrison Hall, Second floor, West Wing, Room 206C
Instructor's Office Hours: ___________________________________________________
Semester Begins: ______________________Ends: _______________________________
Last Date to Withdraw from this Class: ________________________________________
Notification for Students with Disabilities:
If you have a documented disability and would
like to request accommodations and/or academic adjustments, contact the Disability
Services Office at (732) 224-2730. Brookdale provides support services for all students
with disabilities. Any student with a disability can make an appointment to request
accommodations.
Course Requirements:
to pass this course and earn 3 academic credits, you must complete
the following requirements:





Maintain a minimum test average of 65 for the 5 required exams
Maintain attendance standards as outlined in this syllabus
Complete the display window requirement and receive a passing grade
Complete the photo presentation project and receive a passing grade
Submit 4 projects that combine as 25% of your grade
 Participate in the field trip and present the written critiques
 Submit the Internet project
 Submit the Small Item Display and Photography project
 Submit a report on your role in constructing the display
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FASH 212 Visual Merchandising and Display: Syllabus
your final grade will be based on four requirements, each counting as 1/4
25% = average for the 5 unit tests; this average must be 65 or >
25% = display window project
25% = PowerPoint presentation
25% = Grade for the 4 assigned projects (field trip, Internet, photo, showcase)
Grading Policy:
•
•
•
•
This course is highly dependent on class participation. You must pass all four
areas. A failure in one of the 4 areas cannot be offset by three other passing grades.
Test Score to letter grades, and letter grades to final grades are as follows
93 or >
= A Outstanding; not attainable w/more than 1 unexcused absence
90 - 92
= A- Excellent; not attainable w/more than 2 unexcused absences
87 - 89
= B+ Very good; not attainable w/more than 3 unexcused absences
83 - 86
= B Very good; not attainable w/more than 3 unexcused absences
80 – 82
= B- Good; not attainable w/more than 3 unexcused absences
76 - 79
= C+ Very satisfactory; not attainable w/more than 4 unexcused absences
70 - 75
= C Satisfactory; not attainable w/more than 4 unexcused absences
65 - 69
= D Marginal; not attainable w/more than 4 unexcused absences
<65
= F Unsatisfactory
(work not completed) INC Incomplete; not attainable w/more than 2 unexcused absences
Slide Show, Display Case, and Project grade conversions:
A+
= 100
C+
=
78
A
=
95
C
=
75
A=
90
C=
70
B+
=
88
D+
=
68
B
=
85
D
=
67
B=
80
D=
65
Grade Descriptions and Interpretations:
The Visual Merchandising professor is charged with a subjective interpretation of your work that can often be a
difficult task – unfortunately, it is not a science. The descriptions below fundamentally describe the criteria.
a grade of "A" signifies outstanding work that is difficult to improve on.
With a "+", the project is perfect with no possibility of improvement. A minor
improvement or several minor adjustments would describe an "A" or "A –". It further
shows that great effort and integrity were put into the project with an outstanding
outcome by which all other projects would be measured and compared.
What is a "B"?: a grade of "B" signifies good work, that is clearly above average, but not
perfection – it could be improved with some moderate fixes – the effort and integrity are
evident, but the outcome could be improved. With a "+", the project is very good, but not
outstanding. More significant improvements could be made with a "B" and a "B -" is just
above average.
What is a "C"?: a grade of "C" signifies average work, that would not be described as
good or bad – it is average. It would further typify typical college level work that could
be improved. Additional effort and integrity could result in an improved outcome. With
a "+", the project is slightly above average, but neither good nor outstanding. A "C –"
project is slightly below average that needs improvement.
What is a "D"?: a grade of "D" signifies below average work, that meets only very
minimal standards. With a "+", the project is slightly below average. A "D –" project is
near failure.
What is an "A"?:
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FASH 212 Visual Merchandising and Display: Syllabus
students are expected to attend
all classes. Tests must be taken in class on the day and time they are scheduled.
Unexcused absences do not waive the student's obligation to take the exam on the
scheduled day and there are no makeup exams. Students who do not take the test on the
scheduled date will receive a grade of 0.
Instructors may grant exceptions via advance arrangements or for medical, legal,
personal or other bona fide reasons where students can provide valid written
documentation for the absence. As a general guideline, employers requiring students to
work during a regularly scheduled class is not considered a valid absence.
Expressed in simple and absolute terms, cutting an exam will result in a grade of 0
unless the student has made advance arrangements or produces valid documentation for
the absence.
Instructor’s Attendance Requirements and Testing Policy:
Additional Attendance, Lateness, and Lecture Policies:
1. If late, see instructor at end of lecture
2. No credit for attendance if student leaves at the break. Students must notify the
instructor if they intend to leave.
3. If out for illness or travel, see instructor
4. Not eligible for upgrade projects if you have more than 2 unexcused absences
any student utilizing notes, receiving assistance in any way, or
cheating on an exam or assignment, will receive a zero grade for that exam or
assignment. The student will also forfeit the opportunity to re-test on that exam or
assignment. Expressed in simple and absolute terms - if you cheat in any way, you will
not receive credit for the course. This includes plagiarism on assignments.
Academic Integrity:
Lecture Policies – wireless phones and notebook/netbook computers:
• Cell phones must be turned off or placed in a “silent” mode
• Cell phones usage during the lecture including conversations and text messaging is
strictly prohibited. If an emergency call or text is received, the student must leave
the lecture.
• Portable computers must be utilized for notes and academics. Prohibited activities
include e-mailing, instant messaging, web surfing, and social networking.
• Remediation may consist of being asked to leave the lecture or surrendering your
device to a table or desk where it can’t be accessed.
a grade of INC may be assigned for students who have been actively
participating throughout the term and approach the end of the terms without having
completed all the course requirements satisfactorily. A student who receives a grade of
Incomplete may continue work to a date as determined by the department. If the student
does not complete the requirements by the established date, the grade of INC will be
changed to an F. Requirements for eligibility are listed below.
Incomplete:
Marketing Team's Incomplete Grade Criteria:
•
•
•
•
No more than 2 absences
Must have taken 3 of the 5 required examinations
Must file appropriate forms within the prescribed time
Deadline for completion this term is:____________________________
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FASH 212 Visual Merchandising and Display: Syllabus
Deadlines are extremely important:
Grade penalties are invoked for any missed deadlines
My window display is scheduled for:
My PowerPoint presentation is scheduled for:
Lecture 9: Field trip review sheets:
Lecture 11: Internet project:
Lecture 13: Small item display/photo project:
Lecture 14: Display window report:
_____________________
_____________________
_____________________
_____________________
_____________________
_____________________
Notes: room logistics: board, windows
MF/
Run date: August 23, 2015
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FASH 212 Visual Merchandising and Display: Syllabus
JOINING THE FACEBOOK GROUP
The Facebook Group will greatly benefit all Visual Merchandising students,
virtually linking every student with every student. It will be especially helpful in sharing
notes, ideas, comments, test reviews, information, etc. It is open to all students and you
are strongly encouraged to join. You will need a Facebook account
When you send a message to the group, it automatically sends it to all others in the
group. If there is a question about a term, for example, asking the question will circulate
it to all subscribers, who are then free to respond. If someone submits a test review,
again as an example, it could be circulated to all group members. The list is exclusive to
Brookdale FASH 212 105 students, and membership is regulated and controlled by the
professor. The group will be deleted shortly after the conclusion of the semester.
Easy Steps to Join the Facebook Group:
1.
2.
3.
You need to have a Facebook account.
Go to: https://www.facebook.com/groups/bccvisualmerchandisingfall2015/
Click “join group”
Rules for Using the Group:
1.
2.
You must practice effective business communications by using proper netiquette;
NO ALL CAPS (shouting), no all lower case (lazy), no immature emoticons :-( ,
no chat room abbreviations (IMHO, etc.); no flaming; no “me too” postings such
as “I agree”, and no cursing or inappropriate words.
If you break the Rules for Using the Group, you will be removed from the list.
MF/
Run date: August 23, 2015
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FASH 212 Visual Merchandising and Display: Syllabus
LECTURE SCHEDULE
Lecture
1
2
3
4
5
6
Martin M. Pegler; Visual Merchandising & Display; 6th edition
Fifteen Week Schedule
Date
Unit Chapter Title
1
Introduction; logistics, explanation of projects
1
Why Do We Display
2
Color and Texture
Selection of display teams & project lottery
1
3
Line and Composition
4
Light and Lighting
5
Types of Display and Display Settings
Review; Getting Started - VM & Display Basics
Unit 1 Examination + Themed Dress Day #1
2
31 Career Opportunities in Visual Merchandising
2
6
The Exterior of the Store
7
Display Window Construction
8
Store Interiors
Review; Where to Display
Unit 2 Examination + Themed Dress Day #2
3
9
Mannequins
10 Alternatives to the Mannequin
TEAM #1
3
11 Dressing the Three Dimensional Form
12 Fixtures
TEAM #2
7
8
3
3
13
14
15
9
4
10
4
16
17
18
19
11
4
12
4
20
21
22
5
23
5
24
25
26
13
14
15
Run date: August 23, 2015
-
Field Trip
Visual Merchandising and Dressing Fixtures
Modular Fixtures and Systems in Store Planning
Furniture as Props
TEAM #3
Review; What to Use for Successful Displays
Unit 3 Examination + Themed Dress Day #3
Field Trip assignments due
Attention Getting Devices
Familiar Symbols
TEAM #4
Masking and Proscenia
Sale Ideas
TEAM #5
Internet project due
Fashion Accessories
TEAM #6
Home Fashions, Hard Goods and Food Displays
Graphics and Signage
TEAM #7
Review: Visual Merchandising and Display Techniques
Unit 4 Examination + Themed Dress Day #4
Small item display/photo project due
Visual Merchandising Planning
TEAM #8
Display Window Report due
Setting Up a Display Shop
Store Planning and Design
Visual Merchandising and the Changing Face of Retail
Review; Visual Merchandising and Planning
Unit 5 Examination
Student counseling, final grades
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FASH 212 Visual Merchandising and Display: Syllabus
UNITS AT A GLANCE
Unit
Title
Chapters
1.
Getting Started: VM & Display Basics
1, 2, 3, 4, 5
2.
Where to Display
31, 6, 7, 8
3.
What to Use for Successful Displays
9, 10, 11, 12, 13, 14, 15
4.
Visual Merchandising and Display Techniques
16, 17, 18, 19, 20, 21
5.
Visual Merchandising and Planning
22, 23, 24, 25
FASH 212 - UNIT CHECKLIST
Unit
Title
Test score
1. Getting Started: Visual Merchandising and Display Basics
______
2. Where to Display
______
3. What to Use for Successful Displays
______
4. Visual Merchandising and Display Basics
______
5. Visual Merchandising and Display
______
Assignments
Grade
1. Photo Presentation Project
______
2. Display Window Project
______
3.
4.
5.
6.
______
______
______

Field Project completed by lecture #9
Internet Project completed by lecture #11
Small item display/photo project completed by lecture #13
Display Window Report completed by lecture #14
MF
Run date: August 23, 2015
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FASH 212 Visual Merchandising and Display: Syllabus
THEMED DRESS DAYS (Optional!)
Fashion classes should also be an enjoyable experience for students. To add
interest, and hopefully enthusiasm, there are 4 themed dress days scheduled this semester.
As an additional incentive to participate - 2 points will be added to your test grade for
each of the 4 days you participate. As an even greater incentive (if there could be one!),
if you participate in all 4 themed dress days - you will earn 2 additional points. Not only
will class be more enjoyable, but you can earn up to 10 points toward your test grades by
participating! Let’s have fun with this, but note also that participation is voluntary and is
not a course requirement. Most students enjoy this, but some elect not to participate as it
is optional.
Important Note:
only fully coordinated wardrobes will be considered - partial attempts,
costumes, or simple accessories will not qualify.
- Fall, 2015 Semester Schedule As the weather
turns warmer, crack out the tropical shirts and shorts for a cruise to the
Caribbean Islands. Appropriate for this day would be flowered shirts,
sandals, shorts - and how about some bathing suits? Handbags and wallets
could be replaced with straw beach bags and waist packs. Jeans and/or
denim are not considered suitable for this theme.
Themed Dress Day #1: Resort Wear, Cruise Wear, Tropical Day.
You should already know how to dress for
success. Wear something corporate and professional that would be
suitable for an executive job interview or important meeting presentation.
Professional attire suitable in the fashion industry or traditional business
environment would be most appropriate.
Themed Dress Day #1: Corporate Day.
Themed Dress Day #3: Hip-Hop, Hippie, Urban Wear, Uniform or School Spirit Day.
There’s quite wide range of possibilities here, from flower child of the
1960’s to today’s urban contemporary styles. Clothing, jewelry, and hair
style would all play a role for this day. Dance club wear could also be
considered as a possibility. If this is not your taste, perhaps a uniform
from work could be creative. The uniform must look distinct from street
clothing - it cannot simply be what you are required to wear to your job.
Or, show school spirit with “Brookdale” wear (extra points!)
It’s time for the Cotton Dockers’s,
button down shirts, staff shirts, khaki colors, and boat shoes or loafers
(probably with no socks for extra effect!). Consult any Land’s End or L.L.
Bean catalog for ideas. Cold weather might suggest bulky knit preppy
sweaters or crew necks. Jeans and/or denim will not be considered as
preppy. As another choice, western outfits, shirts and skirts, shoes and
boots, jewelry and hats would be great!
Themed Dress Day #4: Preppy or Western Day.
Run date: August 23, 2015
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FASH 212 Visual Merchandising and Display: Syllabus
FASH 212: Field Project Guidelines
Field Trip scheduled for lecture #7: ________________
Critiques due by lecture #9:____________________
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
General goal: examine and evaluate visual merchandising displays at a local mall.
Educational goals - reinforce, highlight, illustrate text materials with real life
experiences; to learn from visual merchandising professionals; to discuss our
findings and critique the displays.
We are guests of the facility; we represent Brookdale Community College. Please
dress neatly (no jeans!); wear comfortable walking shoes. Mall policy = no
photography!
OK to work in small groups (maximum = 3), but critiques are individual efforts
Helpful items; pencil w/eraser, clip board.
Criticisms should be constructive.
You should come away from this field trip with ideas for your window display.
Forms should be completely filled out for each retailer. Use the opposite side if
you need more space.
If the opportunity presents itself, you could get additional information from the
retail manager or display person.
Try for objectivity in your critiques. You may not care for the retailer's product
line, but is the display effective?
Be prepared to discuss what you liked about each display and what you felt could
be improved.
Also be prepared to discuss what you learned from the field trip experience.
Field Project Assignment
1.
Since assignment details change each semester, they are outlined in the handout.
Follow them carefully!
2.
Tips to improve your grade:
• Make sure your handwriting is neat and legible
• Spend time on your artwork; make the drawings accurate
• Add detail and interest by using colored pencils; avoid crayon drawings
• Submit the project in an attractive binder
• Check the assignment sheet and make certain you have covered all
requirements.
• Word process the “required observations” section; include lots of detail on
the “what I learned” section.
Run date: August 23, 2015
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FASH 212 Visual Merchandising and Display: Syllabus
FASH 212: Field Project Work Sheet
Name: ______________________________Date: _______________________________
Retailer: _____________________________Location: ____________________________
Display window:
quick sketch or photo (if permitted)
brief description
How the window reinforces the retailer's image? Why did you like/not like the window?
What could be done to improve the display?:
Color scheme used and atmosphere created by color:
Warm, Cool, Neutral, Primary, Secondary, Intermediary, Tertiary, Analogous, Complimentary, Monochromatic
Visual effects created by line and balance:
Vertical, Horizontal, Curved, Diagonal; Formal/Informal balance
Type of window and display:
Front:
 straight
Back:
 open
Type:
 promotional
Products:
 one item
Setting:
 realistic
 abstract
Mannequins:  realistic
 angle
 closed
 institutional
 line of goods
 environmental
 buildup
 semi-realistic
 arcade
 corner
 related
 variety
 semi-realistic  fantasy
 abstract
 headless
Elements and materials used to create setting
Type of lighting and effect on display:
Fluorescent, Incandescent, High-intensity, Colors/filters
Brief description of additional exterior amenities:
Signs, Marquees, Special lighting, Banners, Planters, Awnings
What did you learn from this display?
Run date: August 23, 2015
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FASH 212 Visual Merchandising and Display: Syllabus
Required Term Projects
Summary overview of this section:
1.
2.
3.
Projects count as an integral part of your grade and must be completed to pass the course.
There are 5 required assignments; the Field Trip Project (see previous pages), Internet Project,
Small Item Display and Photo Project, Photography and Presentation Project, and the Display
Window Project and Report
It is highly recommended that you thoroughly read, study, and plan the projects before
beginning them. This will save considerable time and effort.
Internet Report Project
Due by lecture #11:____________________
Assignment: submit a report on the below described scenario. All research is to be conducted via the
Internet. You must answer each part, and print out one page of details illustrating your “visit” to the site.
Each vendor can ONLY be listed once – in other words you must list separate vendors for each section of
the scenario. Note again, that you must list the information as an answer to each part of the assignment, not
just print out the page. Reports are combined with the 3 other required reports as part of your grade. Grade
improvement tip – take some photos of existing boutiques to show how yours might look.
The Story and Your Assignment
After years of dreaming of success, you finally decide to open an upscale men’s and/or women’s
clothing store in an exclusive “central business district” (CBD). You’re excited about the possibilities and
want to start out right.












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Start by selecting a community CBD in Monmouth or Ocean County and thoroughly explain why you
selected that area.
Next, find demographics on the town or city and consider a photo of the main retail strip.
Give your store a name, a general description, and develop your retail image
describe your geographic, demographic and psychographic (lifestyle) market target.
Describe your store in as much detail necessary to give a good mental image, then locate the
following on the Internet:
You decide to get a subscription to Visual Merchandising and Store Design. What is their website,
their address, and how much is a one year subscription?
You need at least two 60” showcases. List a vendor and tell how much they would cost.
You need one illuminated museum case. List a vendor and tell how much it would cost.
One wall is planned to be covered with slatwall and shelves. List a vendor and how much would it
cost to cover a wall approximately 16 feet long. What about hardware – how much would that cost?
You need 4 quad racks and 4 round racks. List a vendor and tell how much it would all cost.
You need 3 mannequins of your choice. Locate a vendor and tell how much they would cost.
You need to print out some signs and banners with a computer and wide carriage printer. You have
the computer, but how much would the printer cost?
You want to take some additional courses in visual merchandising (other than Brookdale); locate 2
colleges offering courses. What are the course titles?
You decide to look for some new display ideas and want to attend a Visual Merchandising trade show
or expo. Where can you find one? When is it?
You are thinking of announcing your new store with a color advertisement in New Jersey Monthly.
What are the basic demographics and reader profile of that magazine? Would NJM be a wise
decision?
Finally, and most importantly, report on what you learned from this Internet Project.
Run date: August 23, 2015
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FASH 212 Visual Merchandising and Display: Syllabus
Small Item Display and Photography Project
Due by lecture #13:____________________
Reports must be typed or word processed. Reports will be given letter grades. There are four
steps to this project. Please note the requirements listed in step 4.
Step 1. Review several store or mail order catalogs to get ideas on how to proceed. Assemble items (most
all should readily be available right at home). Set up a display area (most likely this will be a
tabletop with a colored tablecloth with a suitable background). Assemble your items and proceed.
Step 2. Construct a minimum of 5 displays of items from the list below that might be featured in a catalog
or direct mail brochure. Pick 5 from these categories:
1. Shoes, belts, wallets, gloves, jewelry
6. Lotions, notions, perfumes
2. Prepared food or foodstuffs
7. Towels, linens, pillows, softgoods
3. Crystal, silverware, tableware
8. Toys, games, puzzles
4. Tools (hand or power)
9. Consumer electronics (DVD’s, PDA’s etc.)
5. Scarves, ties
10. Collectibles (figurines, coins, dolls, etc.)
Step 3. Accessorize your display to make it a nice "merchandising" photo, watch your background - then
take the pictures. Standard color photo prints, approximately 3" x 5", 4" x 6", or 5" x 7" are fine.
Requirement: at least one photo must be of you preparing the displays.
Step 4. Prepare a cover page and assemble your photos into a portfolio. The portfolio must have 4 parts:
 The photo portfolio itself
 At least one photo must be of you preparing the displays
 A report explaining the goals of your project (integrated into the portfolio)
 A report explaining what you learned from the project (integrated into the portfolio)
Grading: your grade is based on:
 The general artistic value of your portfolio, i.e. how your project is presented
 The quality of your photos in terms of lighting and focus
 The quality of your display in terms of composition, balance, and background
 Whether the photos of your displays illustrate learned concepts in visual merchandising
 The integrity of your required reports to be included in the portfolio
Tips to Improve Your Portfolio:
 Read the instructions: every semester I receive projects with no report, no photo of self, only
one item, handwritten entries, etc.
 Watch the background –photos should not have your wall, bed pillows or a refrigerator in
them! Use draped fabric as demonstrated in class; avoid patterned or textured fabric.
 Accessorize with shells, beads, plants, flowers, polished rocks, sand, leaves, (something!)
 Take "tight" photos, close to the display, but watch your camera focus. Try the “macro”
setting on your camera, usually the one with the tulip icon. Use a tripod for sharp photos.
 Crop and enhance your photos with your camera’s software.
 Go beyond the minimum of 5 required photos – add some creativity – photos of you
assembling the projects, your family, friends, and pets that helped.
 Add detail – merchandising signs, price tags, etc. Add labeling if you shoot/print digitally.
 Pay attention to the appearance of your portfolio. Make it look professional and try to avoid
using materials such as colored poster paper, crayons, etc. Put your project in an attractive
binder.
 Do a good job on the "report" part of the project
Run date: August 23, 2015
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Syllabus212fall2015
FASH 212 Visual Merchandising and Display: Syllabus
Photography and Presentation Project
Due on lecture #:____________________ (fill in following lottery)
Assignment:

Present a professional 15 minute Microsoft PowerPoint program to the class on visual
merchandising terms and concepts.

At least one photo in your presentation must be of you “on location”.

You must prepare typewritten notes (NO handwritten notes!) for your professor to introduce you to
the class. This is a short page – “what would you like the class to know about you?”

Your assignment must be brought to class on a USB flash drive memory stick or CD. DO NOT USE
CD-RW disks – they do not run properly on our computers! Memory sticks work very well.
Introduction and Goals:
Please read everything carefully - this counts as 1/4 of your final grade. This project is designed
to boost your overall knowledge of display techniques, help you identify different display elements, help
you with creative ideas should you enter the field, and boost your public speaking and presentation skills.
Programs should be about 15 minutes.
Grading:
Grading will be a letter grade based on integrity, application, and presentation. Briefly, integrity
is the effort that you put into your photo project, including the depth, the insight, etc. Your project must
represent your personal perspective of the topic. Application refers to the content - does it cover the topic
and demonstrate concepts of visual merchandising? Does it demonstrate something you have learned from
the course? Presentation refers to the way your information is communicated during the program,
including your speaking voice. During your presentation, I will evaluate your speaking voice,
photography/composition, photo quality, audience appeal, variety of photos, venues, personal
photos/humor, use of terms, and your enthusiasm.
Getting Started:

Select your venue and take the photos that fulfill the assignment.

Integrate your photos into a Microsoft PowerPoint presentation. Photos should be taken
with a digital camera. Import the photos into PowerPoint adding graphics, transitions, collages,
side-by-side comparisons, etc. Add text to your photos that explain your concepts.

PowerPoint Tips:
o Pick an attractive background as a theme; use it throughout; don’t change backgrounds
o
Don’t mix fonts excessively; fancy fonts don’t always transfer computer to computer
o
Important! Don’t stretch your photos side-to-side or top-to-bottom; use the constrain tool to
keep them proportional.
o
Grade killers include stretched, blurry and over/under exposed photos.
o
Add some action transitions, but don’t overdo it; constant fancy, splashy transitions wear thin
on the audience very quickly. Don’t add sound effects on the transitions.
o
Do not use the “automatic or timed advance” feature on PowerPoint
o
Dress nicely – cancel the gum!
o
Advanced user tip #1! If your program runs slow because of excessive file size, compress
your photos to “screen or web” resolution; it will greatly increase the speed
o
Advanced user tip #2! Crop and improve your digital pictures with photo editing software
Run date: August 23, 2015
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Syllabus212fall2015
FASH 212 Visual Merchandising and Display: Syllabus
Your Camera:
• Highly recommended = digital (point & shoot, SLR, or cell of at least 5 megapixels)
• Not recommended = film camera
Photography:
You will need somewhere between 25 and 50 photos for the presentation. Always take extras,
because some of the photos won't come out. Familiarize yourself with the type of pictures you will need then you simply need to find them! The mall would be a good start because of the wide range of stores, but
(and a big consideration!) malls usually don’t permit picture taking. Central business districts may also
work well. Compose your photos carefully - think about what the photo will show and what the photo
should hide. Most amateurs tend to be too far away from their subjects and items and people appear too
tiny in the outcome. A good technique for presentations is to start with a distant shot, move to a medium
photo and finish with some close-ups - this gives movement to the program.
Special consideration has to be given to flash photos. They will reflect off the window and back
into the camera if you’re not careful. To prevent this, don’t take flash straight forward, but at an angle this will bounce the reflection away from the camera.
Daytime photos: daylight works best for exterior shots, signs, entrances, planters, etc.
Nighttime photos: night photos are best for photographing window displays. Often times you can
get away with no flash eliminating the reflection. Use a tripod.
Getting your photos into your computer:
Digital – connect the cables and follow instructions
Editing – use your software to crop, edit and enhance your photos
Protocol:
You should ask permission before taking photos - especially interior photos. Malls and many
stores have a corporate policy - no interior photos! They may assume you are spying for a competitor,
trying to steal ideas for your own business, working for a private investigation firm, or are there for some
other surreptitious reason. Show them this assignment if necessary or use the letter of introduction
included in this package. Legally, malls are public areas BUT on private property. Therefore, they make
and enforce the policies. Your camera cannot be confiscated, but you can be asked to leave.
Putting it all together:
Consider how the photos will be presented. "Set the scene" - start with a photo of the mall or
store. It is always helpful to have "title photos", and a close-up photo of the store sign is a good start. Then
proceed to photograph the window, display, etc.
Once all set up, test your presentation and practice your presentation. You are not permitted to
read a script, but instead use your slides as notes. Try not to read the slides to your audience.
The Presentation:
Be relaxed! You will be given about 15 minutes to present your project to the class. Look
professional - dress neatly, give a short introduction about your work and get started. Try not to read
anything. You should be comfortable with your materials. Start your talk by "setting the scene", and
conclude with a summary - perhaps about what you learned. "Work the audience" with some humor and
personal photos. Direct your remarks to the class, not the professor.
Run date: August 23, 2015
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Syllabus212fall2015
FASH 212 Visual Merchandising and Display: Syllabus
Deadlines, Deadlines!:
Fortunately - or unfortunately, the real world revolves around deadlines. Think of the term
"deadline"! It’s a line that if you cross - you’re dead! Therefore, so as to replicate the real world business
environment, you will be penalized grade points if your presentation deadline is broken. That’s pretty
lenient, as in the real world you’d probably be fired.
Ten Tips for a Great Presentation
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
Planning: Get started well before your deadline. If something goes wrong (delay in processing,
pictures don’t turn out), you’ll have time to fix the problem.
Venue: Select a good venue. Malls are of course OK, but typical. Small, downtown, central
business districts are interesting - don’t overlook them. Maybe you should go for the big city?
Use the project as an excuse to take a day trip - maybe travel to Cape May or New Hope.
Edit: Don’t feel obligated to use every photo you took. Although that is the temptation because
you paid for them, edit out the blurry, bad lighting, wrongly exposed photos.
Dress: Dress for the occasion; assume you are making a presentation for your new career in
fashion. Cancel the jeans and sweatshirts.
Speaking: Get rid of your gum! Don’t read a script! Speak up with plenty of volume and an
authoritative tone. Know your subject material. Speak to the class, not the instructor. Don’t ask
your professor "what do you call that again?" Don’t say "I’m not sure what store this is, but . . ."
Practice your presentation.
Terms: Terms, terms, terms. You must come to terms with your project (bad pun isn’t it?). The
more visual merchandising terms that show you can speak the language, the better impression
you’ll make.
Variety: Try to add some variety to your program. Here’s a store and here’s the window, here’s
another store and here’s the window, and here’s another store and here’s the window, and here’s
yet another store and here’s the window. Get the idea? Shoot for some interior shots, for
example.
Interest: Add some humor - add some human interest. Include a photo of yourself and your
friends or family who went with you on the assignment. Take something funny - take some scenic
photos on location. Create some title photos. Get creative!
Problems: Your grade will suffer if - you mumble your way through the presentation; you
emphasize your "feelings" about the displays rather than critique them from a visual
merchandising viewpoint, you miss your deadline, your photos are over/underexposed or out of
focus, you don’t use correct industry terms.
Engage the Audience: if I could give only one tip – this would be it! The best presentations
involve the audience – make them laugh, involve them, entertain them, teach them!
Run date: August 23, 2015
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FASH 212 Visual Merchandising and Display: Syllabus
PRESENTATION TOPICS
Line and Composition Concepts
 Vertical lines
 Horizontal lines
 Curved lines
 Diagonal lines
 Dominance
 Rhythm
Types of Displays
 One-item
 Line of goods
 Related merchandise
 Variety or assortment
 Promotional or institutional
Innovative Store Exteriors
 Signs
 Marquees
 Outdoor lighting
 Banners
 Planters
 Awnings
 Straight front window
 Angled front window
 Arcade front window
 Corner front window
Innovative Store Interiors
 Focal point
 Island display
 Risers or platforms
 Counters or display cases
 Museum cases
 Demonstration cubes
 Ledges
 Columns
 Fascia
 T walls
Run date: August 23, 2015
Lights and Lighting
 General or primary lighting
 Accent or secondary lighting
 Examples of fluorescent, incandescent, HID
 Examples of MR16, MR11, colored lights/filters
Types of Display Settings
 Realistic
 Semi-realistic
 Environmental
 Fantasy
 Abstract
 Buildup
Innovative Display Window Construction
 Closed back window
 Flooring
 Back of window
 Ceiling tracks or grids
 Side walls
 Proscenia
 Masking
 Open back windows with panels
 Island or lobby window
 Shadow box
 Elevated window
 Deep or tall window
Mannequins
 Realistic mannequins
 Different size mannequins
 Semi-realistic mannequins
 Semi-abstract mannequins
 Abstract mannequins
 Headless mannequins
 Hard/soft wig
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Syllabus212fall2015
FASH 212 Visual Merchandising and Display: Syllabus
Presentation Topics: (continued)
Mannequin alternatives
 Three-quarter form
 Trunk form
 Bra form
 Bust, blouse, or sweater form
 Pants or slacks form
 Panty form
 Shell form
 Articulated artist’s figure
 Dress form
 Cutout form or Inflatable
 Drapers or hangers
 Pinups or flying
Themed or Seasonal Displays
 Birthdays, anniversaries
 Back-to-school
 Bridal
 Career fashions
 Christmas, Easter, Valentines
 Spring, Summer, Fall, Winter
 Cruisewear, sun/swimwear
 Mother’s or Father’s day
 Formals, proms
 Lingerie
Innovative Graphics and Signage
 Graphics, signs, cards
 Drawings, art, sculpture, photography
Design Integrity and Creativity
 Good design and creativity
 Poor design; lack of creativity
Run date: August 23, 2015
Fixtures
 See text for listing of approx. 46 types
Modular Systems
 Innovative modular system
Display Furniture
 Innovative furniture as props
Attention Getting Techniques
 Color
 Contrast
 Humor
 Lighting
 Line & composition
 Mirrors
 Motion or movement
 Nostalgia
 Props
 Repetition
 Scale and proportion
 Surprise and shock
Innovative Masking or Proscenia
 Blinds or shades - bamboo, Venetian, vertical
 Panels
 Plants, natural materials
 Ribbons, streamers
Malls, Outlet Centers, Plazas, CBD’s
 Malls - over 30 major NJ malls
 Outlet centers – Jackson, Jersey Shore,
Flemington, New Hope, Lancaster, Circle Plaza
 Major Cities: New York, Philadelphia, et. al.
 CBD’s - Point Pleasant, Manasquan, Belmar,
Spring Lake, Asbury Park, Red Bank
Avon-by-the-Sea, Freehold, Farmingdale,
Ocean Grove, Bradley Beach, Long Branch,
West End, Deal, Fair Haven, Princeton,
Atlantic City, Smithville, Avalon, Cape
May, Stone Harbor, Pier Village, & many more.
 Strip malls – The Grove, Plaza 35 etc.
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Syllabus212fall2015
FASH 212 Visual Merchandising and Display: Syllabus
Fashion Showcase Projects
Due on lecture #:____________________ (fill in following lottery)
Showcase project due on lecture #14:____________________
Introduction and goals:
Please read everything carefully - this counts as 1/4 of your final grade. The purpose of the
fashion showcase project is to give students the opportunity to experience the challenges and creative
opportunities facing visual merchandisers today. Window dressing is often taken for granted, but it is an
integral component of successful retailing. Students should apply principles of good design as covered in
this course in constructing their displays.
Project Requirements:
You must work as a team since each member will receive the same grade for efforts - share the
workload and responsibility! The project has 2 parts - each of which must be completed.
 Part #1: The display as outlined above; the display must have a theme or title.
 Part #2: Each team member must submit a detailed report outlining the role they played in
constructing the display. This report must include 3 elements; first – a sketch or photo
(preferred) of the window; second – information on principles of design and composition used
in the construction of the window and third - what you learned from the assignment.
As a class exercise, we will be critiquing the display and the group will offer constructive
compliments and criticisms.
Grading:
Grading for your display will be based on integrity, creativity, presentation, application, detail,
teamwork, and merchandising. Integrity is the time and effort you put into the display. Creativity refers to
the innovation and originality you show in your design. Presentation refers to the professionalism and
layout of your project. Application You should demonstrate that you have used what you have learned
about visual merchandising in your display. Detail spells the difference between amateur and professional
attempts at creating displays. Would this be a window you could see at the mall? Did you add signs,
prices, courtesy cards, etc.? Teamwork means working equally and effectively with your group in a
cooperative and professional manner. Merchandising is the most important component of the display does it sell the merchandise? Think of the course title “Visual Merchandising . . .”
Run date: August 23, 2015
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Syllabus212fall2015
FASH 212 Visual Merchandising and Display: Syllabus
Steps:
1.
2.
3.
4.
5.
6.
7.
8.
Students should form small teams, with a maximum of 3 members. Part of the grade is based
on teamwork.
Form a plan of action. What kind of display do you want to construct? You might tour
Monmouth Mall, Freehold Raceway Mall or an outlet center as a team to get ideas.
Sketch your project - make a blueprint of the design. Show all components of the display in
as much detail as possible. It may be helpful to construct a scale drawing on lined graph
paper. Make certain props will work and fit.
Assemble a detailed list of materials needed. Include all display merchandise, accessories,
props, backing, fabrics, accents, signs, etc.
Take inventory of items that can be supplied by the college. Check the storeroom for supplies
and materials. Make note of the sizes of the mannequins. Are all the parts there?
Make a list of all tools needed to complete the project. Tape, monofilament line, pins, step
ladder or stool, vacuum cleaner, rags, cleaning agents, scissors, etc. are some of the items you
might need.
Collect the display components. Items can be loaned by some retailers in exchange for
promotional signage. Don’t forget details, especially their sign! It should be designed on
your computer, mounted on cardboard and displayed with the merchandise. Upon returning
the garments or display items, it would be appropriate to send or drop off a Thank You note; a
bonus would be a photo of their display.
Put it all together. Obtain the key, schedule a time to meet and get going!
Dimensions:
 The wall showcase is 3’ deep x 6’ wide x 84” tall = 18 square feet. It has 5 MR 16 halogen
lights and a grid ceiling.
 The island showcase is 4’ square x 84” tall = 16 square feet. It has 8 MR 16 halogen lights
and a grid ceiling.
 Mannequins: male mannequins wear size L shirts, 40”R jackets, and 30” waist x 32” length
trousers; female mannequins wear size 2 dress. All sizes are approximate and as you know,
size and fit vary widely.
Tips to Improve Your Showcase:
 Plan everything in advance – obtain needed items early in the semester.
 Allow plenty of time – it will take you much longer than you think to complete the display.
 Grade killers include missed deadlines, no sign, no theme or title, hand lettered signs, hastily
assembled displays, and infractions of display policies.
 Grade killers also include disagreements among team members that have to be mediated by
the instructor. Part of the grading is based on teamwork which means working equally and
effectively with your group in a cooperative and professional manner.
 Keep in mind – your showcase is NOT an art project – it is about merchandising, specifically
visual merchandising.
Run date: August 23, 2015
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Syllabus212fall2015
FASH 212 Visual Merchandising and Display: Syllabus
Policies for Using the Fashion Showcase:
Safety Issues:
1.
2.
3.
4.
5.
Do not hang or place anything flammable or "meltable" near the halogen lights. They get
very hot.
If using glitter or other similar substance, please mask off the floor plug so items don’t fall
into the open socket holes.
Please place chairs or other items around the showcase when the doors are open. They are not
easily seen and easy to run into.
Make certain both doors are securely locked when you leave the display.
The manufacturer recommends that both doors NOT be opened full wide at the same time.
Display Policies:
1.
2.
3.
4.
5.
6.
7.
8.
9.
The showcase may not be moved or rotated from its present location.
Nothing may be taped, glued, nailed, stapled, or tacked to the windows or wood, either on the
interior or exterior. The floor may be covered, but the covering may not be glued or tacked
down. You cannot use sand, dirt, pebbles or other granular items in the showcase and of
course nothing may be painted.
The showcase must be thoroughly cleaned when you take down the display. This includes all
glitter, frosting applications, string, etc. The case must be left completely empty and nothing
may be stored in the case. Grades will not be conferred until the case is cleared and left in
clean condition.
Take care not to scratch the floor with shoes, mannequin bases, furniture, etc.
No additional track lights may be installed.
You are not permitted to have live mannequins (real persons) in the display.
You are permitted to hang lightweight items from the ceiling grid with knots, hooks, or tape,
aim the lights, use display pedestals and mannequins, drape items, decorate the glass with
acceptable temporary window treatments, lean lightweight items against the fixed panels of
glass, and plug in accessory (e.g. other lights, turnstiles, moving displays) items in the floor
socket. We will loan mannequins.
The marketing and fashion team, including faculty and staff, are not responsible for any items
in the showcase.
Items stored or displayed in a classroom may not be recovered or accessed while class is in
session. Obtain the items between classes or during the break with the professor’s
permission.
Additional Notes:
1. Larrison Hall is always closed and locked on Sunday. You cannot gain access to the building.
2. You’re responsible for loaned items from retailers. Please plan to transport clothing or other
items in clean boxes or garment bags. Return them as soon as your display is done.
3. You are required to leave the showcase in spotless condition. This includes vacuuming,
window cleaning, etc.
Run date: August 23, 2015
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Syllabus212fall2015
FASH 212 Visual Merchandising and Display: Syllabus
Deadlines, Deadlines!:
Fortunately - or unfortunately, the real world revolves around deadlines. Think of the term
"deadline"! It’s a line that if you cross - you’re dead! Therefore, so as to replicate the real world business
environment, you will be penalized one whole grade point if your window display deadline is broken.
That’s pretty lenient, as in the real world you’d probably be fired.
Display Case Deadlines, Logistics, Key
Monday Afternoon Class:
Display up by 2:00 pm Monday afternoon
Display down by 12:00 Noon, Thursday
Monday Evening Class:
Display up by 6:00 pm Monday evening
Display down by 12:00 Noon, Thursday
Tuesday Afternoon Class:
Display up by 1:30 pm Tuesday afternoon
Display down by 12:00 Noon, Friday
Tuesday Evening Class:
Display up by 6:00 pm Tuesday evening
Display down by 12:00 Noon, Thursday
Wednesday Morning Class:
Display up by 11:00 am Wednesday morning
Display down by 12:00 Noon, Saturday
Wednesday Evening Class:
Display up by 6:00 pm Wednesday evening
Display down by 12:00 Noon, Saturday
Keys
Students are NEVER authorized to take the keys out of Larrison
Hall as there are multiple teams who will need it. Please leave the
key at Professor Fowler’s desk or in his mailbox in Larrison Hall
for the following team.
MF/
Run date: August 23, 2015
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Syllabus212fall2015
FASH 212 Visual Merchandising and Display: Syllabus
Fall Term, 2015
Letter of Introduction
Dear Merchant:
Please allow this official letter to introduce student ____________________.
This student is enrolled in FASH 212 Visual Merchandising and Display this semester.
As course requirements they have photography and display assignments. They may be
asking for your kind consideration in taking photographs of your displays or in borrowing
merchandise for their display project. If you loan merchandise, they agree to promote
your generosity via signage in the College’s Fashion Showcase. They will create an
"Items Loaned by: " sign - or perhaps you have a professional sign you’d prefer
displayed.
Not only will you be assisting students in their college education, but it should be
an excellent public relations and merchandising opportunity for your store. The displays
in the past have been outstanding and of course you are invited to stop by the second
floor of Larrison Hall to view their merchandising skills.
These projects are for educational purposes only at Brookdale Community
College. The photographs will be displayed only as part of a class exercise, and are not
for commercial purpose. Borrowed items will be returned in their original state, with all
tags, wrappings, etc.
I want to thank you in advance for your contributions toward education at
Brookdale. If there are any questions, I would be happy to answer them - please do not
hesitate to call me at (732) 224-2921.
Sincerely,
Michael Fowler
Professor of Marketing
MF/
Run date: August 23, 2015
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Syllabus212fall2015
FASH 212 Visual Merchandising and Display: Syllabus
Optional Term Projects
Summary Overview of this section:
1. Projects are only for students who want to improve grades above what they earned by test
average.
2. You may only begin with approval from the instructor.
3. The project number and integrity level is to be determined in advance between the instructor
and student.
4. Projects may be used to boost passing grades only.
5. Successful projects typically boost the grade one level only. Students should not expect a
term project to move them from a D to an A.
6. Projects should be started 1/2 to 3/4 through the semester and submitted before the end of the
semester.
7. You are eligible to complete a project for an upgrade if you meet the attendance requirements.
Upgrades are a privilege and reflective of academic integrity; therefore you may not have
more than 2 unexcused absences.
Please review this section carefully before beginning projects:
All papers submitted for upgrades must be word processed or typewritten on standard 8 1/2" x 11"
paper. Everything submitted must be typed, including labels, charts, etc. Projects will be evaluated on
their individual merit; there will be no automatic conferring of grades simply because papers were
"completed".
Important: the cover must contain the report title, your name, address, student ID#, telephone
number, course and section, instructor's name and title, date, and the project assignment written out as it
appears.
Grading will be based on integrity, information and presentation. Briefly, integrity is the effort
that a student puts into a project, and includes the scope of the topic, the depth, the insight, etc. Your paper
must represent your personal perspective of the topic. Information simply looked up in some research
volume or downloaded from the Internet and transcribed is not acceptable. Information refers to the
content - is it up to date, relevant, informative, and fulfill the project requirements? Presentation refers to
the way your information is communicated. It should be well researched, neat, proofread for spelling,
typographical, punctuation and grammatical errors, and where appropriate, contain footnotes, bibliography,
and appendix, in the proper format.
Information systems and effective communications have become high technology priorities - it is
the trend for today. Please let your papers reflect these trends. If you need help, please ask. Your
instructor will be happy to assist you with your projects.
Run date: August 23, 2015
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Syllabus212fall2015
FASH 212 Visual Merchandising and Display: Syllabus
Sample Cover Page Information:
How I Ate My Heart Out
at the
Hard Rock Cafe
Report #1: Retailing is always evolving with new
themes. One area where display has played a major
role in image and market positioning is restaurants.
Highly stylized eating establishments are the rage of
America and include such places as Rain Forest
Cafe, Harley Davidson Cafe, Planet Hollywood, Hard
Rock Cafe and many others. Compare the display
elements of several and show how they specifically
shape the image of the eating establishment. Obtain
information from corporate headquarters of at least
one and report on the evolution, history, and retail
philosophy of the restaurant. Describe in detail how
the displays help position and target the restaurant.
Cindy Student
123 Main Street
Anytown, NJ 07700
(732) 555-1234
Student ID#00000
FASH 212-80
Professor Michael Fowler
July 11, 2016
Project Topics
1.
A project with eating involved! Retailing is always evolving with new themes. One area where
display has played a major role in image and market positioning is restaurants. Highly stylized
eating establishments are the rage of America and include such places as Rain Forest Cafe,
Harley-Davidson Cafe, Planet Hollywood, Hard Rock Cafe, Mars 2112, and many others.
Compare the display elements of several and show how they specifically shape the image of the
eating establishment. Obtain information from corporate headquarters of at least one and report
on the evolution, history, and retail philosophy of the restaurant. Describe in detail how the
displays help position and target the restaurant. Photos are always welcome and helpful.
2.
From Early American to "Early Bungalow" - how furniture influences us! This is a great project
for the antique buff! Prepare a report on furniture as props in visual merchandising. Discuss
various period furniture and show how it would work in a display environment. Compile a minicollection of different types of furniture used in displays via photography or photocopying. Show
some creativity by comparing various chairs, for example, and explain the circumstances where
they would work well in a display.
3.
Maybe they’ll ask you to help! Visit an actual display shop and chronicle the activities that take
place there. What items (tools, storage, supplies, prep, etc.) are used there? How does the actual
shop compare with recommendations by the author? Interview the visual merchandiser or shop
manager and report on what their day to day activities consist of. Photos are always welcomed.
4.
One day internship! Make arrangements with a retailer to volunteer your talents in setting up a
display. After getting clearance from management, spend several hours on location assisting with
pulling or installing merchandise in a display. Prepare a report on your visual merchandising
experiences. Include information such as the name of the retailer, the store image, the display
concept, type of store window used, procedures used to install the display, satisfaction and
disappointment with your efforts. Ask permission to take a photo of your display and include it in
your report. Protocol dictates that you follow up your experience with a thank-you note, a copy of
which should be included in your report.
Note: this report is not to be based on where you are currently working without approval of the
instructor.
Run date: August 23, 2015
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Syllabus212fall2015
FASH 212 Visual Merchandising and Display: Syllabus
Project Topics; Continued
5.
Be a store planner for fame and fortune! Start by telling about your grand retailing scheme and
why you think it would be a success. Design your dream store between 3,000 and 6,000 square
feet. Prepare a detailed scale floor plan, perhaps on graph paper, after careful consideration of:
The store name
Image
Location
Market target
Competition
Include information on fixture placement, traffic patterns, etc. The drawing must be completed
using standard architectural symbols as discussed in the text. Make the drawing as detailed as
possible with perhaps reference numbers or letters in the text of your report. Make certain to
include areas for dressing rooms, cash and wrapping, display areas, wall units, fixtures (T-stands,
quad racks, round racks, gondolas, etc.).
6.
Planning is half the fun! Prepare an annual display calendar similar to the one presented in the
text, except with more detail. Each month can appear on a page (just to keep formatting simple),
and in addition to listing the type of sale, promotions, and tie-in events, detail specific plans for
window and interior displays based on themes you select. Include tactical information on
mannequins, props, fixtures, backgrounds, masking, etc. you plan to use in the displays.
7.
Fun at a trade show! Consult a recent issue of Visual Merchandising & Store Display to
determine if any retail/display/merchandising trade shows will be setting up nearby (Perhaps New
York, Philadelphia, Atlantic City, or other nearby location). Get student/discount tickets in
advance (you can’t just walk in!) and report on your experiences, satisfactions and
disappointments. What did you learn? Who was there? Did you attend any seminars or
speeches? Who made them - what were they about - what did they say - what did you learn?
Include key pieces of literature obtained at the show that highlight topics covered in the course.
8.
Relive your childhood! Using wood and/or foam core (or other suitable material), and scale
dollhouse furniture, create a model display window. Use your creativity to model a realistic
display that illustrates some of the concepts learned in the course, in other words it must reflect
good merchandising. Try for realism by painting and accessorizing your model. Miniature signs
should be included. The model must be submitted with a report about the type of window and the
academic points illustrated by your miniature. Note: projects assembled in shoeboxes or other
types of cardboard boxes or cartons are not acceptable.
9.
Do what you want to do! Propose to your instructor, in writing, a project you would like to work
on, or a subject you would like to research. Complete your report only after receiving approval on
the topic.
MF/
Run date: August 23, 2015
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Syllabus212fall2015