The History of Advertising Trust Annual Report 2012
2
President, Governors (Trustees) and
Secretariat of HAT
President
Sir John Hegarty
Vice Presidents
Tim Ambler ● Winston Fletcher CBE ● David J Hanger ● Brian Nicholson CBE* ● Jack Rubins ● Brian A Smith
Governors (Trustees)
Secretariat
Graham Hinton (Chairman)
A E Pitcher* CBE, FIPA FCAM FCIM FRSA
Barry Cox CHIEF EXECUTIVE
Margaret Rose GENERAL MANAGER
Diana Sharp ADMINISTRATION & FINANCE MANAGER
Sue Staunton FINANCE & OFFICE ADMINISTRATOR*
Chloe Veale AMA, ARCHIVE & LIBRARY COLLECTIONS MANAGER
Alistair Moir MARM, COLLECTION RECORDS OFFICER
David Thomas RESEARCH AND IT MANAGER
Maggie Cammiss ENTERPRISE & LICENSING MANAGER / ARCHIVE
(Deputy Chairman)
Simon Goode FIPA (HON. TREASURER)
Trevor Beattie PARTNER, BEATTIE MCGUINNESS BUNGAY
David Bernstein* MA FRSA FIPA FCAM
Mark Collier CHAIRMAN, EDC EUROPE
John A Cunningham MA DIPCAM FIPA
Mark Lund MANAGING PARTNER, NOW
Kenneth C Matthews FCIPR MCIM DIPCAM
Alex McKie INDEPENDENT STRATEGIST & RESEARCHER,
THE NEXT STEP
Sally McKechnie BA MBA MPHIL MCIM
ASSOCIATE PROFESSOR, NOTTINGHAM UNIVERSITY BUSINESS SCHOOL
Sean Nixon SENIOR LECTURER /DIRECTOR MA MEDIA, CULTURE AND
SOCIETY, DEPT OF SOCIOLOGY, UNIVERSITY OF ESSEX
Geoffrey Russell SECRETARY AND DIRECTOR FOR MEDIA
AFFAIRS, IPA
Ian Twinn DIRECTOR OF PUBLIC AFFAIRS, ISBA
John Tylee ASSOCIATE EDITOR, CAMPAIGN
*denotes holder of the Mackintosh Medal for
outstanding service to the advertising business
ASSISTANT
Eve Read MARM, PROJECT ARCHIVIST - JWT LONDON ARCHIVE
Gordon Chancellor AUDIENCE DEVELOPMENT CO-ORDINATOR
Adam Loynes DIGITAL ARCHIVE ASSISTANT
Les Hurn LIBRARY ASSISTANT
Pam Smith HAT HOUSEKEEPER
* titles as from December 2012
(Information correct at 31.12.12)
Bankers National Westminster Bank plc
Victoria Branch 169 Victoria Street
London SW1E 5BT
Registered auditors Waller & Byford
1279 London Road Leigh-on-Sea, Essex SS9 2AD
Contents:
02. President, Vice Presidents, Governors (trustees) and Secretariat of HAT.
04. Chief Executive‟s Report.
10. A Busy Year at Raveningham
19. Governors‟ (Trustees‟) Report.
20. HAT Corporate Friends.
21. Financial donations, Patrons & Life Friends of HAT.
22. Collections overview.
23. Collections and items donated to HAT Archive in the period under review.
24. Summarised accounts: Statement of Financial Activities for the year ended 31 December 2012.
25. Summarised accounts: Balance Sheet as at 31 December 2012.
HAT Archive is open from 0900 to 1700, Monday to Fridays, excepting statutory holidays. Visits are by appointment only. Visit us on our website www.hatads.org.uk
The History of Advertising Trust Annual Report 2012
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The front cover of this year‟s Annual Report is inspired by HAT‟s new corporate identity, as represented on HAT‟s letterhead, shown
above. The visual concept came from Alfredo MarcAntonio and was designed by Brian Stewart. The three copy lines were written by
David Bernstein and will be used as an integral part of our logo. Our thanks to all for their generous gift of time and skills for the benefit of
HAT. The three key aspects of HAT‟s activities that have been incorporated are:
“Preserving
the past”
Collecting this material is fine, but pointless, unless it is properly
documented and made readily accessible and useful to those
who would wish to benefit from it. We work hard to make this
possible through free study facilities (to non commercial visitors),
prompt answers to research enquiries and briefs and,
increasingly, via the internet. Uniquely, we offer multi-source
reference points for research on most advertising related topics,
all available in one location. Our new website www.hatads.org.uk
has been designed for easy navigation and information about our
collections. This will be extended as we expand our online
catalogue services in 2013.
“Inspiring
the future”
In many ways this is the most familiar part of our operation and
mission statement, and expresses our fundamental reason for
existing. Our policy is to preserve examples of all aspects of the
development of the story of UK advertising. Our 6000 square foot
facility in Raveningham, Norfolk houses collections that include
everything from press and posters to TV commercials, from direct
mail to packaging and a specialist library of over 7,000 books and
trade journals, literally millions of examples. It has led us to
become the largest archive of UK advertising in the world.
“Documenting
the present”
We aim to present the information within our collections in forms
that can best inspire the work of current and future generations.
Our range of e-learning resources is designed to integrate HAT‟s
archives with the needs of teachers delivering media and other
related subject courses in the classroom. Our regular online
Advertising in Education bulletins are available free for teachers
who choose to register through our website and our separate,
more topic specific resources reflect the key advertising related
requirements within the main exam board specifications. To the
many who have used us, our ability to inspire is priceless and
beyond question.
The History of Advertising Trust Annual Report 2012
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Chief Executive’s Report
Welcome to the Annual Report for 2012
As I shall be standing down at the end of April 2013, this will be my last report as Chief
Executive and I‟d like to take this opportunity to thank all Governors, staff, volunteers and all
our many generous donors and clients for their support over the past eight years.
My decision to retire in early 2013 has not been taken lightly but, although we have made real
progress in establishing new products and services, particularly in the area of education, the
absence of delivery of significant new income from the various initiatives of the past three years
has reflected in a negative trading balance for 2012. This has meant that, without confirmed
additional income, we confront the reality of cutting costs going forward next year if we are to
balance the books and put HAT on a more sustainable long term basis.
My first objective at HAT has at all times been to secure the future of the existing collections
and the infrastructure at Raveningham needed to support them. We always have to see this as
a necessary precursor to any plans for expanding and updating our services. In practice this
has always been a balancing act between maintenance and expansion but looking at the two
year forward projections as early as last summer 2012, it was clear that it would be prudent to
Barry Cox, HAT CEO
reduce some of our third party investments in resource dedicated to the development of our
priority initiatives. Furthermore, because we are fortunate to have an ideal candidate in house to take on my management responsibilities
at HAT Archive, we could further reduce our 2013 overheads if I brought forward my own retirement in 2013.
I will return to my successor Chloe Veale a little later in this report, but would like first to review the financial results for the twelve
calendar months of 2012.
Financial Review 2012
Following last year‟s small surplus of £5,715 for the year, it has been disappointing to record a loss of £52,421 for 2012 (see summary
Financial Statements on p.24 and 25).
The underlying factors for this outcome lie in the analysis of HAT‟s ongoing financial challenge as explained in the last two Annual
Reports and shown again in Diagram 1.
Basically, we have successfully managed to extend the positive impact of our 2010 Appeal to cover developments over the last three
years, and we still managed to finish 2012 with significant five figure cash balance at the Bank. However we need to consider the shape
of things to come by extrapolating forward on the assumption of no major changes. In 2012 our costs increased to £356,363, compared
with £328,711 for 2011. This was due in the main to the increased annual payroll to develop our priority initiatives. At the same time,
2012 saw reduced income overall (from £334,426 in 2011 to £304,030 – reflecting, amongst other things, a significant drop in Grant
income across the two years – from £41,834 in 2011 to nil in 2012).
This highlights the ongoing challenge we face each
year at HAT – at 2012 levels of staffing we need to
find an additional £75K in income each year to break
even. This is why, with less income projected from
our initiatives than originally hoped, I carried out a
full two year cash flow review in mid 2012 and
recommended the key changes mentioned earlier to
the Board of Governors at our interim meeting in
November 2012.
A word about 2013
Having built in these annual cost reductions for 2013
and beyond, we should be able to operate a near
break even budget based on known regular income
for future years and will begin 2013 with £50,000 in
The History of Advertising Trust Annual Report 2012
5
the Bank. In this way, we can look towards a more sustainable future (as always, on the proviso that our repeating income continues to
prove reliable).
Of course, we couldn‟t contemplate such a restructure without appropriate staff in key positions, most importantly the position of
responsibility for the overall management of Raveningham. In Chloe Veale, we are extremely fortunate to have a very experienced and
totally committed manager who has agreed to step up to this position, as Director, from 1st April 2013. Chloe is a professionally
qualified, experienced art curator and heritage manager who has been involved with HAT for the past ten years, most recently as
Archive and Library Collections Manager. Furthermore, we have built a strong team of staff over the past several years who will be able
to step up to support Chloe in a new flatter management structure at the archive. This is all the more important as December 2012 saw
the retirement of two of HAT‟s longest serving stalwarts – Margaret Rose and Di Sharp. Margaret had joined Michael Cudlipp in 1992
when HAT first moved from London to Norfolk and Di joined slightly later in 1998. Together they covered the fund raising and financial
administration requirements of HAT as the organisation has grown over the past decade and their contribution and departure were
suitably recognised at a party at Raveningham just before Christmas and a special lunch with Graham Hinton and Archie Pitcher in the
same week.
Achievements of 2012
Notwithstanding the financial and management planning issues that have held my attention over 2012, we have been as busy as ever.
The detailed review of the year‟s events on pages 10-17 pays tribute to the breadth and depth of activities carried out by staff and
volunteers across the year.
In particular, I would highlight the adoption of our new corporate identity, as explained on page 3, and its impact on both our new website and our new literature. I am very satisfied with the result of all this work and feel confident that we now have a suite of marketing
tools for the next few years that better present our range of services in a tone of voice that is more appropriate to the demands of the
digital age. My thanks go to Alfredo MarcAntonio for his advice across the board, to Brian Stewart for art direction of the brochure, to
Stuart Chatman and Splash for their patient work on the brochures, to Itineris for their excellent and continuing work on the website and
to Paul Bainsfair and the IPA for their financial support with the printing of the brochure.
We have pushed on with work on AD:mission and associated education developments. This has become more targeted in terms of both
content and a growing mailing list of teachers who have expressed interest in our resources. However, this is proving to be a very
difficult area in which to secure significant sales and although we wish to continue digital progress for education in line with our historic
and continuing mission statement, we have to be realistic about the levels of continuing extra investment that we can continue to make
going forward.
Home page on HAT’s new website - www.hatads.org.uk
The History of Advertising Trust Annual Report 2012
6
Progress with Project Mainstream has faltered across 2012, largely
because a minority of those major brand owners we approached
questioned the value to them of a national rather than global service. We
are currently reviewing the best way to address this dilemma but remain
committed to providing a future service based on the collection of all new
commercials at the point of first transmission.
At the conclusion of my Chief Executive‟s section in last year‟s Annual
Report, I made reference to the help we had been offered by Alex McKie,
freelance strategic consultant and HAT Governor, to carry out a qualitative
study using in-depth interviews amongst leaders of different sections of
our industry, to build a better understanding of their perception of HAT
and the place of record keeping in the ever evolving digital
communications landscape. The fieldwork has been carried out across
2012 and preliminary findings have been fed into the 2013 Committee
L-R: Di Sharp, Graham Hinton, Margaret Rose & Archie Pitcher
across the year. The finished Report of Findings will be used to help
formulate the new Director‟s strategy for 2013 and beyond. However it is
clear that we should not underestimate the constant need to stimulate awareness amongst our core stakeholders of the significance of
the job we do and its importance in inspiring the work of tomorrow‟s practitioners.
As I prepare to hand over to Chloe at the end of April 2013, I realise that there are simply too many people who have helped and
encouraged me over the past eight years to single out individually. I would however like to thank you all, especially HAT‟s terrific team
of staff supported by our loyal volunteers, who, week in week out, get on with the never ending task of sorting out additions to our
collections and bring with them a happy and constructive energy to life in the archive.
Finally, I simply could not have done this job without the support and help across the years of both Archie Pitcher and Graham Hinton.
Notwithstanding their roles as officers of HAT‟s Board of Governors, they have become close and valued friends who have been
unstinting in making their time and wisdom available to me, as I have endeavoured to steer the ship in a forward direction. My sincere
thanks to both and my best wishes to everyone at HAT for the future.
Barry Cox, March 2013
The HAT team of staff and volunteers Christmas 2012
The History of Advertising Trust Annual Report 2012
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The new A3 folded leaflet
In addition to our new main brochure, we have produced a smaller folded, pocket size leaflet for more general use. We see this as
covering multiple future needs, from conference support material to visitor reminders. More economical to print than the main brochure,
this leaflet provides another opportunity to spread the word about HAT‟s services.
Eight panels from one side of the A3 page that folds down to create the new leaflet
The History of Advertising Trust Annual Report 2012
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Brewery History Society
On 6th July 2012, in an official ceremony hosted at Raveningham, The Brewery History Society* gifted „The Ballard Collection‟ to HAT.
This archive and library collection, which commemorates the work of the society‟s late president Geoffrey Ballard, was compiled from
brewing companies across the UK and covers over 100 years of brewing history. The material includes trade journals, labels, posters,
pump clips, beer mats, press advertising and company histories. Its new accommodation at HAT was made possible by a generous grant
donated by the Institute of Brewing & Distilling‟s** Grants Committee to purchase additional
archive shelving. This funding enabled HAT to undertake a complete reorganisation of its
extensive library during the previous six months, supported by the University of East Anglia
Library‟s additional gift of specialist library shelving, (see page 12).
The Brewery History Society‟s archivist, Mike Brown, said, “Brewing plays a pivotal role in
the UK‟s culture and economy. The Brewery History Society‟s collection provides a unique
insight into how the marketing of our national drink has evolved and we are delighted that it
is now available to researchers from the industry, historians and beer lovers.”
Helen McDermott of BBC Radio Norfolk
recording Mike Brown’s speech
1930s, Guinness
The event was sponsored by several breweries including Adnams, Black Sheep Brewery,
Everard‟s, Marston‟s, St Peter‟s, Theakston‟s and Wells & Youngs. Local press and media
covered the story including a colour centre page spread in the Eastern Daily Press and
features on BBC Radio Norfolk and in The Drinks Business Magazine.
Members of the society meet HAT staff
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As the largest archive of British advertising in the world, it is a real coup for HAT to have received this unique collection concerning that
most quintessentially British product – beer. Brewers have created some of the most memorable advertising for over a century and this
material will enable researchers to study how beer brands have become part of our national heritage.
Permanent plaque unveiled at HAT’s Research and Study Centre.
*The Brewery History Society was founded in 1972 to promote research into all aspects of the brewing industry, to encourage the interchange of
information about breweries and brewing, and to collect photographic and other archive information about brewery history. This new brewing collection
at The History of Advertising Trust commemorates the work of the Society‟s late president, Geoffrey Ballard. www.breweryhistory.com
**The Institute of Brewing & Distilling (IBD) is the world‟s leading professional body for people working in brewing and distilling. The organisation
originated as the “Laboratory Club” in 1886 and now has an international membership of 4000 people based in over 50 countries world-wide. The
Institute‟s Grants Committee provides funding for projects that promote education, training and research into brewing. www.ibd.org.uk
Barry Cox , HAT CEO, speaking at the event
Collectors album of beer bottle labels
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A busy year in Raveningham 2012
HAT staff and volunteers have had another busy year working on several project areas as described below:
DIGITAL PROJECTS
Overview:
1. Investment in new computers, IT software, equipment, and back-up systems.
2. Acquisition of donated audio-visual equipment for transferring obsolete formats into digital
3. Development of new HAT website in partnership with Itineris Ltd
4. Development, design and promotion of on-line e-learning resources
5. Digitisation programme of collections
6. Digital Development Group
1. Investment in new computers, IT software, equipment, and back-up systems

Synology DiskStation DS413j 5TB x 2: These provide much more robust and stable methods of backing up our data. HAT went
through two stages of backup evolution during 2012 and arrived at the best solution. We are very pleased with how much we
have moved on in this area since the beginning of the year.

4 new Dell Optiplex 3010 computers installed by CSC (Computer Service Centre), Norwich. Replacement of old stock with new,
faster and more efficient computers and software has been vital to the smooth running of the digitisation studio and to equip new
members of staff and volunteers.

CSC also installed a NAS (Network Attached Storage) server (using one of the Synology DiskStations) for us to store our images,
video and project data. The NAS server allowed us to stop using various external hard drives and to consolidate everything in one
place which is then backed up securely. This has enabled HAT to move on positively from previous reliance on external hard
drives for storage.
2. Acquisition of donated audio-visual equipment for transferring obsolete formats into digital
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Donation by ITV of several pieces of audio-visual equipment including:
Sony BVH-3100PS VT1” reel to reel machines x 3
Sony DigiBeta machines x2 (DVW-A500P & DVW-522P)
Sony Betacam SP machines x 3 (UVW-1600P, BVW-D75PS & BVW-75P)
Tektronix 1741 waveform/vector monitor x 2
Sony PVM-14M4E monitor
Roland MA-20 audio monitor
Wooden cabinets x 2
Many thanks to Allen Vaughan of Anglia/ITV who arranged delivery and installation of the
equipment, and provided staff training to run it. Allen was also very supportive with
subsequent queries, providing invaluable help and guidance.
This development has facilitated viewing and digitising material on previously inaccessible
tape formats. As a result there are plans to start capturing and digitising HAT‟s fantastic TV
commercial archive holdings on VT1” tape and DigiBeta in 2013.
Sony BVH-3100PS VT1” reel to reel machine
The History of Advertising Trust Annual Report 2012
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3. Development of new HAT website in partnership with Itineris Ltd
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Re-branded website completely redesigned with a new structure and launched in 2012.
We are able to work closely with Itineris to update and add elements.
We can add and edit content via the iContent CMS (Content Management System) Itineris provides.
The site allows us a great deal of potential expansion in the future, it is very adaptable and Itineris are very good at listening to
what we want and coming up with the right solution.
We will have a searchable online catalogue facility (using data from cataloguing platform CALM) on the site by the end of 2013.
Negotiations and specifications for this have begun and Itineris is designing a bespoke solution for us.
4. Development and design of HAT’s on-line e-learning resources

Adam Loynes completed the following:
 Content, developed previously by the HLF funded AD:mission project, was re-formatted and re-designed, including Moodle
template, to match new HAT branding (in co-operation with consultant Gareth Davies of Advisory Matters.)
 Processing of online payment systems for new and existing customer base and updating of E-forms using Lime Survey.
 Upgrading of the usability of the site pages doing maintenance work (typos, broken links, inconsistent layout and design fixes).
 Updating of video files with new banner plus changes in resolution for all old ads featured in new content .
 Updating of resources with fresh skins / graphics.
 Digital design of multiple postcards for publicity mail shot to secondary school media teachers.

David Thomas designed and despatched 11 Advertising in Education e-bulletins, plus 7 other related mailings (reminders, offers,
surveys) via the media education PHP list.
5. Digitisation Programme of HAT’s Collections
Adam Loynes has completed the following:
 HAT 46/02 The Leslie Edward Watson Collection, over 100 files
 HAT 48/01/01 Ephemera Collection: Motoritis Perrier illustrated book
 HAT21/21 The Wilfred Fryer Collection: 275 composite adverts documented in CALM database and digitised
 HAT 20/2/45 HAT Tear sheet Collection: 981 composite pages and ads (combined) digitised.
 See Work on Client Collections section below for additional list
6. Digital Focus Group
HAT‟s internal Digital Focus Group meetings commenced, working towards unifying file
naming conventions, the developing application of the CALM database and staff training.
David Thomas and Alistair Moir attended East of England Records and Archives Council
Digital Training Day, Cambridge: Born-digital Archives: Practical First Steps, 17 October
2012.
ARCHIVE & LIBRARY COLLECTIONS MANAGEMENT
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Advertising from the Wilfred Fryer Collection
2012 Archive Work Plan: Devised and worked through in consultation with staff
and volunteers (Chloe Veale)
Environmental Controls: HAT‟s 6 TinyTag temperature and humidity monitoring and
data-logging monitors downloaded and reviewed on a monthly basis (Alistair Moir)
Volunteering and Work experience placements at HAT:
New recruits: Russel Webb, Sue Staunton and Tim Day
Sara Fry, a third year student at the University of East Anglia, attended via the UEA
careers Mentoring scheme with Chloe Veale as her appointed mentor. Following
graduation Sara obtained a permanent position in the records department at
Chesterfield College.
The History of Advertising Trust Annual Report 2012
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DOCUMENTATION & CATALOGUING
Work on HAT’s Collections
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58 new donations and accessions have been processed and HAT‟s annual return to The National Archives has been completed
(Chloe Veale, Alistair Moir)
6 HAT catalogues have been edited and sent to ProQuest Information & Learning Ltd. Cambridge to for dissemination to the
global higher education market place (Chloe Veale)
The annual stock check of the contents of the archive and production of an updated list for audit and administration purposes has
been completed (Chloe Veale, Maggie Cammiss, Alistair Moir)
Reorganisation of HAT Library involved the following:

Dismantling and removal of old shelves, construction of new shelves donated by University of East Anglia (UEA) Library.
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Addition of extra shelving in Archive 2 funded by The Brewery History Society.
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Transfer of approximately 7000 books and journals to new shelf locations in the Library and Archive 2.
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Commenced updating of library catalogue in CALM and stock checking books against records.
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Re-labelling of shelves.
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Alphabetical reorganisation of journal boxes according to title (Les Hurn)
Press Tear Sheet Collections (HAT 20):
Under the supervision of Maggie Cammiss, volunteers Janet Brewerton, David Hicks, Pam Holzer and Arthur Pulford have
continued processing HAT‟s late 20th century press tear sheet collection into brand order within their product categories.
123 product albums have been created in 2012 and 587 composite advertising tear sheets have been catalogued.
Trade and consumer journals continue to be stock-checked and listed by Les Hurn, Library Assistant.
264 titles have been processed in 2012.
The Victorian and Early 20th Century Ephemera Collection was sorted into product codes, transferred into new Secol sleeves and
numbered by volunteers Sharon Ellis and Julie Powell.
HAT‟s press collection (HAT22) and biographies collection (HAT24) rationalised and databased by volunteer Sharon Ellis.
The JWT (London) Cataloguing Project: “Communicating the Creative Industries”
(Funded by the National Cataloguing Grant)
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Eve Read, JWT Project Archivist has:
Successfully catalogued the JWT (London) advertising agency client account files,
creating over 6000 catalogue records in HAT‟s archive management database
(CALM) in the process. Other office papers, including the papers of key executives
such as Jeremy Bullmore (Head of the Creative Department) and Sandie
Mitchell-Innes (Deputy Chairman), have also been catalogued.
Conservation: Removed all acidic card folders (about 4,600) from an upright
position in their original cardboard or metal box files and re-housed flat in quality
archive grade boxes and folders.
As a result., in-depth support for researchers of the JWT London collection has
been made possible over the past year e.g. Australian business records identified
and retrieved for the first time, a study of the rise of convenience foods and the
portrayal of housewives in advertising, public opinion and the phenomenon of
empire and national identity in the post-war period etc.
Some fascinating items in the collection have also been uncovered over the past year e.g.
documentary evidence of the recognition by JWT London of the potential of an up and
coming young director called Ridley Scott and confirmation provided of exactly when
commercial television was first established in the Netherlands in the 1960s.
Planning for Reckitt’s Sanpic at JWT, 1950s
The History of Advertising Trust Annual Report 2012
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Ghostsigns Project
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Rank Hovis (Premier Foods Ltd) has sponsored HAT‟s Ghostsigns website for a further year.
Over 160 additional images have been received from the general public.
David Thomas, has uploaded over 130 new images to HAT‟s website, a testament to the continuing enthusiasm of the many
contributors to Ghostsigns.
Alistair Moir has co-ordinated the project supported by volunteer Julie Powell.
Ghostsigns publicity: History workshop online article: http://bit.ly/HrBifv
Work on Client Collections:
H J Heinz Co Ltd (UK & I) Marketing Archive:
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130 Heinz U-Matics tapes documented in CALM containing 500 (approx) entries advertisements (Adam Loynes).
Video tape collection re-catalogued by volunteer Alex Healey for transfer into CALM database.
New arrivals of tapes sorted and assimilated into collection.
Heinz Archive catalogue structure set up in CALM
Section 6 (photographs of people, including Heinz family) entered into CALM.
Oversize photographs, artwork and advertising promotions removed from old packing materials and re-boxed in acid-free
solander boxes.
HP Sauce, illustrated nursery rhyme book and painting books digitised for digital preservation (Adam Loynes).
Hovis Marketing Archive:
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Alistair Moir has sorted and catalogued several series of material in detail including the Hovis staff magazines. He has also
planned and overseen several volunteer projects designed to sort and repackage priority material.
Volunteers Sara Fry and Laura Dobson have sorted and repackaged several series of material from the collection including
material related to Hovis mills and Locomotors.
Volunteer Elaine Rushin has sorted and listed Hovis sign survey material.
.
Periodical Publishers Association Archive:

Completion of the PPA catalogue, repackaging and new labelling of archive boxes.
RKCR/Y&R Archive

Sorted guard books into brand order, relocated and created new finding aids
(Alistair Moir, Adam Loynes, Chloe Veale)
Larkhall Collection of Natural Health Products

30 boxes of archive material have been reorganised and listed, in preparation for
cataloguing into CALM, in association with Dr Robert Woodward. Volunteer Sharon
Ellis and Alistair Moir have rationalised and checked contents against lists.
VIMTO Archive

New accessions stock checked and added to catalogue. (Alistair Moir)
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Point of sale and other items digitised for preservation. 400files created with high
quality scans (Adam Loynes)
Bates UK (WPP) Archive

Archive rationalised, product coded and relocated to new shelving location (Maggie
Cammiss with volunteers Pam Holzer and Janet Brewerton)
Detail of a ghostsign for Nestlé Milk
14
The History of Advertising Trust Annual Report 2012
RESEARCH
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1175 email research enquiries answered
257 personal visits to HAT Archive
29,435 absolute unique visitors to www.hatads.org.uk
Numerous and extensive research jobs were undertaken for HAT‟s clients,
particularly H J Heinz Co Ltd and Hovis/Premier Foods.
2012 sample research projects:

BBC Business of Comedy (37 TV commercials).

Working Class Hero Productions re. Michael Caine (Maxwell House TV commercials).

Supply of images for a book celebrating Land Rover heritage for company presentation.

Mellow Virginia research and supply of ads for JTI.
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Beer ads and commercials reel created for Brewery History Society official visit.
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Research and supply of material to Ridley Scott Associates for their Ad Men documentary on Sky Atlantic.
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Research and supply of material for BBC program about the history of sweets.
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C4 program „Gadget Man‟ (mostly research), featuring Stephen Fry.
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D&AD 50 book - research and supply of screen grabs and images..
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Large Olympic reel for IAA.
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Zigzag productions for ITV “Greatest Footie Ads ever”. TV commercial reel supplied.
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Blink films re. classic car commercials 1950s-1980s.
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Deeper Blue re. Vauxhall motors project.
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Data research on TV commercial credits for Gunn Report (Donald Gunn).

H J Heinz Co Ltd: Historical research and images for Facebook timelines for Heinz products.
Selected projects by visiting researchers to HAT:
Commercial researchers, visitors, clients and supporters:
Ian locks, ex CEO at PPA: Research on PPA archive for or PPA centenary 2013.
Sophie Gomez, JWT London: Analysis of historical advertising expenditure for chocolate confectionery.
David Hughes and Steve Tedds: Guinness advertising survey for future research publication.
Luke Morris, National Advertising Benevolent Society: Research on NABS archive for NABS centenary 2013.
Priscilla Owusu, Marketing Officer, Advertising Standards Authority with Kim Neighbour of Magenta educational publishing re.
ASA educational resource development .
Guy Martin and Anna Blagrove, education officers Cinema City Norwich re. HAT potential
partner in HLF funded project.
Angela O’Leary, freelance researcher Ridley Scott Associates re. Ad Men documentary for
Sky Atlantic.
Lucy Marks, Norfolk Network (creative industries).
Nic Maffei and Tom Simmons, Norwich University of the Arts: NUCA Application for higher
education funding bodes to support PhD internship at HAT.
Greig McCallum and Cordell Burke, Balloon Dog, London and Norwich.
Group guided tours and study visits to HAT:
27th September: UEA Department of Education PGCE students, led by John Gordon,
English Course Leader.
23rd November: UEA MSc Brand Leadership course, Norwich Business School, UEA, led
by Peter Schmidt-Hansen, course director (see p.17).
Arthur Pulford, volunteer, working on his 60th album of press advertisements 1974-1989 (see p.12)
The History of Advertising Trust Annual Report 2012
15
Academic researchers:
Hannah Rose Woods (MA Social & Cultural History, University of Leeds): Anxiety in Victorian & Edwardian Advertising.
Jane Walker (WEA Poringland & District branch): Turning points in British retailing.
Alison Payne (M.Phil History of Film & Screen Media, Birkbeck College): History of viewer relationship with TV advertising.
Heather Yaxley, Fellow of PPA (PhD Bournemouth University):
Paper for international History of PR Conference, Bournemouth University, “Women in PR Research”.
Neil Matthews (PhD History, University of Westminster): The Polytechnic Touring Association (JWT files).
Wilbert Schreurs (Lecturer VU University of Amsterdam, Netherlands): Changing views of advertising practitioners
re.TV advertising in the early years; The role of creativity in Britain and the Netherlands.
Dr Stefan Schwarzkopf, (Copenhagen Business School, Denmark): History of UK ad industry 1900-1939.
Amy Edwards (MA Social research, University of Birmingham): The political communication of Thatcherism.
Edward Rouse (University of Birmingham): Advertising and retailing of tea 1890-1914.
Stephanie Pickard (Leeds College of Art): History of H J Heinz Co Ltd UK.
George Boyter (Lecturer, MA Advertising course, Bucks New University): History of advertising module.
Louise Hammersley (BA History, University of Durham): Advertisements for consumer durables 1950s-1960s.
Nicholas Swatman (University of East Anglia): Popular opinions on empire 1953-1959.
Amanda Perks (Visual Culture, University of Brighton):
Ethnic minorities in advertising from the colonial period to the 21 st century.
Rudmer Canjels (researcher, Netherlands Institute for Sound and Vision VU University Amsterdam):
Link between Unilever and Shell educational films and advertising.
Patrick O’Shea (PhD Design History, Kingston University): BOAC and the aircraft interior 1939-1974.
Elizabeth Shaw (BA History, University of Essex): The rise of convenience food and the reflection of women in advertising.
Dr Sean Nixon (Senior Lecturer Sociology, University of Essex): JWT Archives
MERCHANDISING & LICENSING
Maggie Cammiss has led and organised the following:
Calendars, published by Salmon

2013 calendar images researched, digitised and final choice made. Clearances sought and received from brand
owners.

11,888 calendars sold by Salmon‟s the publishers in 2012. Due to success, three calendars have been commissioned
for 2013.
Green Pebble cards
In partnership with local publisher Green Pebble, we have sold 855 vintage advertising greetings cards in the last quarter of 2012.
See back page for more information.
Jigsaws
In partnership with specialist jigsaw producers Wentworth we sold 175 Victorian Miscellany
and Christmas Compendium jigsaws in 2012.
Ratecard update
Our Services Price List and Ratecard has been updated to reflect HAT‟s new livery and
redesigned to simplify our charges.
Reminiscence
Work has continued in the research of the reminiscence market with a view to producing a
range of materials based on our vintage advertising.
Licensing for AD:mission project website
Clearances sought for the use of various advertising images in our educational resources.
Other
Book Reviews for HAT News online:
Bittersweet: the history of Hartley’s Jam, by Nicholas Hartley
How 30 Great Ads Were Made: from idea to campaign, by Eliza Williams
LIVERPOOL GHOST SIGNS: A sideways look at the city’s advertising history by Caroline &
Phil Bunford
10 principles of good advertising by Robert Shore
Wilbert Schreurs, VU University of Amsterdam, studying early TV advertising in Britain
The History of Advertising Trust Annual Report 2012
16
EDUCATION & OUTREACH
Following the completion of the HLF AD:mission project in July 2011, Jane Easey the Learning & Access Development Co-ordinator
remained connected to the project on a consultancy basis until January 2012. Following her departure Gordon Chancellor was appointed
in March 2012 as Audience Development Co-ordinator (9 month temporary contract, 16 hour week) to co-ordinate the following:
Main achievements and outcomes to April 2012
The main focus of AD:mission was the continued promotion and development of the online e-learning resources created and launched
2009-2011 with a grant from the Heritage Lottery Fund. The resources were originally designed to be used by teachers of the new
Creative Media Diploma, aimed at 14-19 year olds, but it was unforeseen that the Diploma programme would be discontinued in many
schools due to changes in government policy after 2010. The resources provided by HAT have all been taken up by Media Studies GCSE
and A level teachers but some have also been used by Business Studies and by English teachers in FE colleges and universities.
The AD:mission resources contain TV commercials, case studies and other material from HAT‟s archives, created in a Moodle template
(online digital learning environment) with contextual information linking advertising campaigns to the specifications of the main Media
Studies exam boards. They can be categorised into three types: a. free resources available to any teacher who creates a Moodle
account, b. resource-led collections available for one year, usually at a cost of £30 and c. CPD courses available for one year for £75.
Main achievements and outcomes to April 2013
From March to September 2012 Gordon was supported by Gareth Davies, digital educational consultant, and until December 2012 by
Sue Ives, marketing consultant. Throughout 2012 Sue provided marketing plans and co-ordinated the production of the thirteen issues of
HAT‟s Advertising in Education e-bulletin (written by Maggie Cammiss) which was promoted to schools by monthly direct e-marketing
campaigns provided by Hamilton House. Sue also prepared detailed analyses of Media and Business Studies exam specifications which
are essential for the tailoring of new resources. Gareth provided expert support and training of HAT staff in the management and
production of resources on the Moodle and more general support in understanding the school education and the teacher training market.
Direct marketing
The Hamilton House campaigns were effective in gradually building a list of some 800 teacher bulletin subscribers and by driving
teachers to HAT‟s Moodle. We know this because „click through‟ from the Hamilton House emails to the Moodle increased sharply in the
first few days after a Hamilton House mailing. During 2012 the number of Moodle users progressed from 0 to c.350, although only a small
proportion of those have spent more than five minutes on the site or purchasing resources. Clearly some means of e-mailing Media
Studies teachers (especially those who are new to the subject) is essential to sell HAT‟s resources but the maintenance of mailing lists is
expensive because teachers generally change school and subject quite often.
Media Meet
Throughout the creation of HAT‟s educational resources we have received excellent support
from a network of Norfolk teachers and other professionals, most notably Gary Seal who
teaches Media Studies at City of Norwich School. On 31 May Gary hosted a „Media Meet‟ event
sponsored by HAT which attracted some thirty teachers, where ideas and information were
shared on best classroom practice. HAT presented its resources at the meeting which helped to
build up a network of teachers who can provide guidance on types of resources that are of
special interest and also give feedback during the development of new educational products.
Market research
During the summer term of 2012 the focus was on understanding how teachers were using
AD:mission.
A detailed survey was carried out by interviewing purchasers of HAT‟s online resources. A
series of face to face interviews was conducted with teachers across Norfolk and Suffolk to
explore in detail their opinions of the resources in terms of the value they represented and how
they could be used in the classroom. This research was supported by numerous telephone
interviews with purchasers from around the country, by analysis of how teachers have made
their purchasing decisions and by an online survey of bulletin subscribers.
Postcards promoting HAT’s online education resources
The History of Advertising Trust Annual Report 2012
17
In general terms it was found that purchasers rated the resources highly but there was certainly confusion concerning the relationship
between AD:mission and HAT. Coincidentally the HAT web site was being redesigned and launched at this time and for this reason it was
decided to abandon the AD:mission brand in September 2012 for all resources save the CPD courses. The teacher interviews and sales
figures have shown that there is only a very small market for online CPD courses, most Heads of Department preferring to
purchase HAT‟s „resource led collections‟. This is partly because the purchasing process within schools is more straightforward for buying
teaching resources than for continuing professional development courses.
Sales
Sales figures for HAT‟s online educational resources have reflected the complexities of selling to schools. There have been scarcely any
purchases of the CPD courses but some of the resource-led collections have sold well (approximately 40 purchases totaling over £1500).
However it is clear that with HAT‟s finite capacities it is not possible to make a profit or even to break even by direct selling to schools.
HAT does now have the in-house skills to create new resources and it successfully launched two new ones in September 2012 which
have sold well; What is an advertising campaign? and Representation, written and compiled by Maggie Cammiss and Chloe Veale
respectively with the support of the in-house digital team David Thomas and Adam Loynes. The Advertising in Education bulletins
continued to be written and produced by HAT staff on a monthly basis and promoted to an ever-growing database of teachers. It has also
been found that the printing of attractive postcards explaining the specific teaching benefits of each resource, mailed out to the Moodle
users, is an effective (if costly) means of advertising (see p.16).
English
Another promising avenue for future development seems likely to be English teaching. With the help of John Gordon, Director of
Teaching & Learning in the School of Education & Lifelong Learning at the University of East Anglia, HAT has been starting to work with
English graduates studying for their Post Graduate Certificates in Education. In September 2012 some 25 of these student teachers visited HAT and exploited the Archive to prepare lesson plans based on advertising for use in their teaching practice in Norfolk schools in
2013. In January 2013 Chloe Veale will also make a presentation to the students‟ teaching practice mentors to explain how HAT can
support an ongoing relationship with the new teachers once they have found jobs. There are indications of considerable scope for selling
resources to English language teachers provided HAT can secure the type of expert help offered by John Gordon to create resources
linked to the curriculum.
Peter Schmidt-Hansen, course director UEA MSc Brand Leadership (R) with his students at HAT
The History of Advertising Trust Annual Report 2012
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Alan Waldie Archive comes to HAT
HAT is delighted to announce that Alan Waldie presented his archive, of a
lifetime‟s original and creative work, as a gift to HAT Archive in 2012.
As an Art Director Waldie became a legend in his own lifetime and was
hugely influential on his generation. A brilliant draughtsman he developed
some of the most innovative and creative campaigns of the 1970s and 1980s,
including his surreal advertising work at Collett Dickenson Pearce for
Gallaher‟s Benson & Hedges Gold special filter cigarettes from the late 1970s.
His bold 48 sheet posters that baffled and amused the public, were created
from his reasoning that “the harder they were to understand, the longer the
people would stand and look at them…which is the result you want from any
ad.” He was a judge on most advertising award juries, and won many of them,
notably the Gold Award at D & AD.
The archive contains work from throughout Waldie‟s career (pre and post
CDP) and includes hand-drawn visuals, notebooks, awards and photographs.
For the first time it will be possible to research the work of this late 20 th
century creative giant as well as to appreciate his working methods and
amazing facility with pen and pencil.
Alan Waldie, 1987
HAT‟s archive team is looking forward to undertaking preservation and
cataloguing work on this important and prestigious archive.
An example of an original Waldie sketch (L) and a frame from the finished commercial for B&H (R)
Examples of Alan Waldie’s work for CDP
The History of Advertising Trust Annual Report 2012
19
2012 Chairman’s report
There is no question that we have ended 2012 and entered 2013
at something of a watershed. The senior members of the
management team (and in some cases longest serving) are
departing, or have done so, and at the November Board Meeting I
invited all of the Governors and Vice Presidents to tender their
resignations (including my own) to enable us to both fully review
our Articles of Association and set about appointing a new Chairman and new Board of Trustees to take us into the future. Archie
Pitcher, HAT‟s Deputy Chairman, is chairing the Committee tasked
with a review of the Articles and the identification of a new
Chairman and Trustees. I have agreed to carry on as Chairman
until at least the AGM in May 2013 or until a new Chairman is
appointed to succeed me. I took the decision to stand down
because 17 years in the job is long enough for anybody as I
suspect that I must by now have well exceeded my sell-by date.
Moreover, I am confident that we have the Archive on a
sustainable financial footing for the long term and our costs have
now been brought in line with our income projections, in which we
can have reasonable confidence.
The early departure of Barry Cox, after 8 hugely eventful years at
the helm as CEO, is the most significant element in the cost
reduction programme, which will rectify the loss situation suffered
in 2012 and bring us to a little better than break-even in 2013. The
other management departures, namely those of Margaret Rose
and Di Sharp, our two longest serving members of staff, and with
whom HAT has always been synonymous, have not, and were
never intended to represent cost savings. Their retirements were
planned well in advance and their roles have been re-structured
and new recruits brought in to take on their responsibilities. So
from March 2013 we will have a new senior team at HAT, headed ,
as Director, by Chloe Veale. We are fortunate that Chloe has
agreed to step up and take on this challenge. Fortunate not just
because she is an extremely experienced and professionally
trained curator, who has been involved with us for the past ten
years, but also because she brings with her an energy and passion
for the Archive which will be vital to our future success. Chloe is
already planning a series of initiatives when she takes over from
Barry and I would like to wish her every success in the future.
Barry joined 8 years ago and has been a dynamic leader and has
worked tirelessly to take us into the 21st century with a range of
new initiatives all designed to secure the future of the Archive. The
most notable have been the launch of Arrows, the wonderful
collection of all the BTAA TV commercials, the development and
successful launch of AD:mission, a series of educational aids for
teachers of media subjects and his pursuit of Project Mainstream,
an online digital archive for all newly produced TV films. The
revenue levels generated by all these activities have, I know, been
a source of great disappointment to Barry and have in all cases
been the consequence of changes in factors beyond our control.
Most notably in 2012 Barry has successfully carried through a
re-design of corporate identity with a new website design and a
new brochure. As Barry puts it in his report, “we now have a suite
of marketing tools for the next few years that better present our
range of services in a tone of voice that is more appropriate to the
demands of the digital age.”
My view remains the same about the long term success and
security of HAT and that is that we will survive more certainly with
more opportunity to prosper if we can find the right partner for the
future. We are in conversation with one prospect in particular, a
conversation that has been going on for a couple of years now,
which I am hopeful offers the opportunity for a truly symbiotic
relationship and which has a more than reasonable chance of
developing into something tangible over the next 18 months.
As always, my thanks are due to a number of unsung heroes. First
and foremost all the staff at Raveningham who keep the show on
the road, day in and day out.
Secondly, Sir John Hegarty, who as President never loses sight of
the vital role HAT has to play in inspiring the future. Thirdly all the
Governors and in particular Archie Pitcher and Simon Goode who
are ever present when important issues need to be reviewed and
debated. And finally all the Friends and other patrons who continue
to provide financial support for us.
We are going through significant change but I am confident that we
will emerge stronger.
However, the most important element of my report is to pay tribute
to those who have left an indelible mark on the Archive, namely
Barry, Margaret and Di.
Margaret joined HAT with Michael Cudlipp in 1992 when HAT first
moved from London to Norfolk and Di joined slightly later. Since
then they have been responsible for both the fund raising activities
of the Archive and its and financial administration and have
witnessed both the organisation and their roles expand Graham Hinton
dramatically during that period. We owe a great debt of gratitude to Chairman
them both.
The History of Advertising Trust Annual Report 2012
20
HAT thanks its Corporate Friends
HAT‟s Corporate Friends scheme comes of age this year, having been introduced nineteen years ago as a means for
advertisers and agencies to support our ongoing projects. Here are just a few of the projects which, with their committed
help over the years, we have been able to carry out:






Ability to offer students free entry to HAT’s research and study centre
Upgrading of facilities in the research room and library
Development and updating of HAT’s website and online galleries
Purchase of vital conservation materials, archive shelving and equipment
Cataloguing of major collections by professionally qualified archivists
Purchase of software for the digital preservation of unique collections
Training of HAT’s loyal team of volunteers in archival principles
Without your help, this would not have been possible
AAR Services
Advertising Association
Advertising Standards Authority
All Response Media
Aviva
Aylesworth Fleming
B Sky B
Balloon Dog
BMW UK
British Broadcasting Corporation
British Arrows
Britvic Soft Drinks
Camelot Group
Carat Ltd
Cereal Partners
Chartered Institute of Marketing
CIPR
Cinema Advertisers Association
Coca-Cola Great Britain
Colgate Palmolive
D C Thomson
Dairy Crest
Danwood Group
DDB London
Diageo UK
Digital Cinema Media (DCM)
Direct Marketing Association
Future Publishing
General Mills
Glaxo SmithKline
Global Radio
H J Heinz/HP Foods
Highland Distillers
International Building Press
International Advertising Assn, UK Chapter
IPA
ISBA
J Walter Thompson
John Ayling & Associates
Kellogg Company of Great Britain
Knight Frank
Maher Bird Associates
Mars Confectionery
Marstons Plc
McDonald‟s Restaurants
Mediaedge:cia
Media Planning Group
Mediacom
Mindshare
News Group Newspapers
News International
Nichols plc (VIMTO)
Norwich University of the Arts
Ogilvy and Mather Advertising
OMD UK
Pearl & Dean Cinemas
PHD Media
PPA
Premier Foods
Procter & Gamble
Prudential Plc
Publicity Club of London
Radio Centre
Rainey Kelly Campbell Roalfe/Young &
Rubicam
Rapport (IPM)
Rolex Watch Company
Sainsbury‟s Supermarkets
Scottish & Newcastle
STET
Solus Club
Specsavers Optical Group
Tesco Stores
Thirty Club of London
Thomas Tunnock Ltd
UM Mediabrands
University of East Anglia
Vimto (Nichols plc)
Visit Britain
Vizeum
WACL
WCRS
WPP
Zenith Optimedia
The History of Advertising Trust Annual Report 2012
21
HAT thanks its Donors & Patrons
The History of Advertising Trust has grown to its current stature with the invaluable support of our many friends and
supporters across the years. We are indebted to you all. Our principal Donors and Patrons are listed below.
Financial donations
(in chronological order)
Jack Rubins
Unilever
WPP
Saatchi & Saatchi
Ogilvy Advertising
Abbott Mead Vickers BBDO
Bartle Bogle Hegarty
J Walter Thompson
Euro RSCG London
WCRS
M & C Saatchi
Leo Burnett
Publicis
RKCR/Young & Rubicam
The Economist
Grey Advertising
IPA
DDB UK
Jeremy Bullmore
Haymarket Publications
Shell Petroleum
Chris Ingram
Bell Pottinger
ISBA
The Financial Times
asbof/basbof
Guardian News & Media
British American Tobacco
Associated Newspapers
Peter Marsh
DLKW Lowe
MCBD
Bray Leino
CHI & Partners
Solus Club
Telegraph Media Group
Tim Ambler
Cadbury plc
Starcom Mediavest
Sir Nicholas Bacon Bt
STET
John Bartle CBE
Hearst Corporation
The Red Brick Road
Thinkbox
Interbrand
ITV
Beattie McGuinness Bungay
Heritage Lottery Fund
Stella Walters
Sir Frank Lowe
Trevor Beattie
David Bernstein
Wieden & Kennedy
Jennifer Laing
Charles C Auld
BBDO Worldwide
Kellogg Company of Great Britain
Tag:London
Sir John Hegarty
Winston Fletcher CBE
David Magliano
Bart Marsh
David Welch
McCann Erickson
The Ingram Trust
Premier Foods
Mark Collier
Archie Pitcher CBE
Geoffrey Russell
The Arts Club/ Mayfair
Allan Rich
The Marketors‟ Trust
Advertising Association
David Hanger
Jeff Fergus
Phyllis Cain MBE legacy
Procter & Gamble
Dr Robert Woodward
Heineken UK
Patrons
Tim Ambler
Charles C. Auld
John Banks
John Bartle CBE
Trevor Beattie
Lord Tim Bell
David Bernstein
James Best
John Billett
Martin Boase CBE
Michael Brown
Jeremy Bullmore
Ann Burdus
Mark Collier
Mary Corbridge
Russell Davies
Luis Duterloo
Winston Fletcher CBE
Jeff Fergus
Michael Grade
Adrian Graves
Bruce Haines
David Hanger
Lisa Hayward
Graham Hinton
Venetia Howes
Rupert Howell
Chris Ingram
Ian Keil
Jennifer Laing
Sir Frank Lowe
Chris Macleod
Michael Mander
Terry Mansfield CBE
Peter Marsh
Jan MacGregor
Jeremy Miles
Ron Miller
Lindy Payne
Raoul Pinnell
Archie Pitcher CBE
Hamish Pringle
Allan Rich
Ted Roose
Jack Rubins
Geoff Russell
Brian Smith
Sir Martin Sorrell
Adrian Vickers
Stella Walters
Peter Warren
Mike Waterson
David Wheeler
Dr Robert Woodward
Life Friends
Osamu Kimura
David Magliano
Ken Matthews
Brian Nicholson
Nick Phillips
Dennis Saunders
Moe J Wurr
Brand Heritage and
Archive Management
clients 2012
Advertising Association
Bates UK (WPP)
Premier Foods/Hovis
CIPR
DDB UK
Direct Marketing Association
H J Heinz Co/HP Foods
International Building Press
IPA
ISBA
J Walter Thompson
Larkhall Green Farm Health
Products
Ogilvy & Mather
PPA
Publicity Club of London
RKCR/Young & Rubicam
SmithKline Beecham
The Thirty Club of London
The Solus Club
Vimto - Nichols PLC
WACL
WCRS
The History of Advertising Trust Annual Report 2012
22
Collections overview
Advertising Agencies
Note: Only the most substantial agency
collections at HAT are listed below.
Please contact HAT for information
about smaller collections.
Allen Brady & Marsh; ABM
1960s-1980s, The Peter Marsh
Collection
Ammirati Puris Lintas; APL
1990s
Charles Barker 1900-1980
Bates UK 1960s – 1980s,
incorporating the Dorland
advertising archive.
Colman Prentis & Varley; CPV
1940s-1962
Collett Dickenson Pearce; CDP
1960s-2002
D'Arcy MacManus Masius 1930s
-1980, includes Masius
International; Benton & Bowles
Digby Wills Ltd 1951-1966
DDB UK Ltd (was BMP DDB)
1974-2005
Foote Cone & Belding; FCB
1940s-1980s
Frederick E Potter c.1916-1924
Greenly's Ltd/Lonsdale-Hands
Organisation Ltd 1917-1986
J Walter Thompson; JWT 1920s1980s
London Press Exchange; LPE
1929-1967
Ogilvy 1917-1990s, incorporating
Mather & Crowther; S H Benson
Ltd. and Ogilvy & Mather
R F White 1790-1967
Saatchi & Saatchi 1977-2002
Samson Clark Co Ltd 1915-1967
Sells Ltd 1880s-1960s
Spottiswoode Dixon & Hunting
1909-1965, incorporating
Spottiswoode Advertising Ltd;
Steele's Advertising Service
St Luke's 1980s-1990s
T B Browne, London 1889-1932
Young & Rubican; Y & R 1950s1990s
W S Crawford Ltd, 1930s-1950s
Advertising Controls
(See also Professional Bodies)
Advertising Standards Authority;
Advertising Standards
Authority; ASA, 1974 -present
Including:
Advertising Standards Board of
Finance; ASBOF
Broadcasting Advertising Standards
Board of Finance; BASBOF
Committee of Advertising Practice;
CAPS
Advertising Association, The
1926-present, includes the National
Vigilance Committee; Advertising
Investigation Department.
Broadcasting & Independent
Television 1954-present
Including: ITA 1954-1972; IBA
1972-1990; The Cable
Authority1984-1990; ITC 1990-2004;
Ofcom.
(Note: ASA assumed responsibility
for broadcast advertising complaints
from November 2004 and web
advertising from 2010.)
Clubs, Associations &
Organisations
Creative Circle, The 1945-1984
Croydon Advertising Association
1957-1995
Design & Art Direction; D&AD
1970s-1980s
Direct Marketing Association;
DMA 1927-present
Incorporated Advertising
Managers Association 1932-1998
International Building Press; IBP
1969-2001
International Media Buyers
Association; IMBA 1927-1984
National Advertising Benevolent
Society; NABS 1919-1997
Outdoor Advertising Association;
OAA 1938-1984
Publicity Club of London, The
1913-1998
Radio Advertising Bureau; RAB
1973- present
Regent Advertising Club 19511970
Solus Club, The 1929-2002
Thirty Club, The 1905-present
Women in Advertising &
Communications London; WACL
1923-present
Corporate Marketing Archives
C & A Modes 1922-2000
Eagle Star Insurance 1950s1980s
H J Heinz Co Ltd 1920s-present
Hovis (Rank Hovis/British Bakeries) 1870-present
HP Foods 1900-1990s, now part
of H J Heinz Co Ltd
Larkhall Green Farm Health
Care Products 1930s-1990s
Rowntree 1920-1989
SmithKline Beecham 1902-1960s
Sturmey Archer 1909-2000
Vimto Nichols plc, 1908-present
Professional Bodies
Advertising Association
1926-present
Chartered Institute of Public
Relations; CIPR 1946-present
Direct Marketing Association;
DMA 1927-1987, including The
Door to Door Council (previously
AHD) 1991-1999
Institute of Practitioners in Advertising; IPA 1917 - present,
previously the Association of British Advertising Agents; IIPA
Incorporated Society of British
Advertisers; ISBA 1905-present,
including the Advertiser's
Protection Society Ltd.
International Advertising
Association 1938- present
Periodical Publishers
Association; PPA 1941-present,
known as Professional Publishers
Association from 2010
Special Collections
Advertising Ephemera
Collection (1860s-1930s)
Allan, John J work 1948-1952,
packaging designer
Arden, Paul 1940-2008, creative
director
Baxter, Stanley 1905-1944,
artist‟s studio
Blundell, Leonard W 1930s1950s, art director, Charles
Higham Ltd.
Brown, Michael Collection, market research, media audience
measurement and readership
research
Burdus, Ann, Collection of
speeches and presentations
1973-1991, influential figure in
advertising research and development
Butler, George 1904 -1999, art
director, JWT
Daffern, Anthony, Collection
1980s-1990s, influential teacher of
industry‟ leading lights‟
Donaldson, John Alexander
work 1950s-1970s, artist and
illustrator
Drake, Maurice (Mo), work 19591982, creative director
Fryer, Wilfred 1891-1968, artist
and illustrator
Gilroy, John 1898-1985, artist
and illustrator
Harrison, David, art director
Henry, Harry 1916-2008, pioneer
in readership market surveys and
analysis
Holzer, Charles (or Karl), 18791943, chromo-lithographer
Jaquest, Brian, Collection 1970s
-2004, free lance photographer
King, Stephen 1931-2006,
“Father of Account Planning”
Lambie-Nairn Collection 1980s1990s, TV station „idents‟ and
brand design
Lang, R G 1903-1974, Dorlands
designer c.1923
Rosenberg, Egon, (1923-2001),
Point of Sale and Packaging
designer
Spedding, Ken, Collection of
Sales Promotion 1959-2008
Treasure, John 1924-2004,
advertising executive and
academic
Waldie, Alan, art director, Royds,
ABM, CDP & Lowe Howard-Spink
Webster, John 1934-2006, work
1970s-2005 creative director
TV commercial collections
BBC “Washes Whiter”
collection, 1955-1989
British Television Advertising
Awards, The; BTAA 1977-present
Design & Art Direction; D & AD,
annual award submissions 1980s
Don White Collection Cinema &
TV commercials collection from
1960s-1980s
John Perkins TV Commercial
Collection specialising in animals
and children, 1977-1996
“Lintas” TV commercials
1960s-1980s
Tellex Monitors Commercials
from 1990s
TV and Cinema Commercials
1955-2000s
TV Register/Xtreme Commercials
1984-2000s
Victorian & Early C20th
WCRS TV Commercials
1982-1992
WPP video collection 1993-2012
The History of Advertising Trust Annual Report 2012
23
Selected gifts to HAT Archive 2012
HAT Archive regularly benefits from the amazing donations of advertising material it receives as gifts to its permanent archive
and library collections. We would like to thank the following donors:
The Dr Robert Woodward Collection: The Larkhall Green Farm
Archive
Donated by Dr Robert Woodward
A pioneering collection of branded natural health products and
promotions, 1960s-1999.
The Alan Waldie Archive
Donated by Alan Waldie
Alan Waldie has recently presented his archive, of a lifetime‟s
The Egon Rosenberg Point of Sale and Packaging Design original and creative work, as a gift to HAT Archive. The collection
Collection
includes original artwork, campaign proofs, notes and awards.
Donated by Marion Rosenberg
See page 18 for more information.
Egon Rosenberg was a point-of-sale designer, manager and
consultant. He worked for various companies during the 60s and
P&G Archive Material
70s including Leon Goodman, DisplayCraft and Market Wise until
Donated by Colin Raistrick (Head of
he finally became a self employed consultant in the 1980s. He
Archives, Records Management &
worked on many successful point-of-sale campaigns and gained an
Libraries), Procter & Gamble (UK &
excellent reputation within the business. The collection includes
Ireland)
original artwork, many innovative 3D point-of-sale display artefacts
A broad range of archive material from
and related trade journals.
Procter & Gamble‟s Newcastle office,
relating to P&G brands including: Max
The David Harrison Collection
Factor, Tide, Daz and Ariel. The
Donated by Mark and Nick Harrison
collection includes press advertising,
David Harrison was an art director whose career saw him working
photographs, transparencies, press
at many of the most succcessful London agencies between the
releases, corporate and promotional
1950s and 1990 including: Foote Cone Belding (FCB), Young &
material, 1950s-1990s.
Rubicam (Y & R), C Vernon & Sons Ltd, Doyle Dane Bernbach
(DDB), French Gold Abbot (FGA)/Kenyon & Eckhardt Ltd, Leo BurBooks, journals, commercials and advertising ephemera have
nett, Davidson Pearce and J Walter Thompson (JWT).
also been donated to HAT by the following:
The collection comprises a portfolio of artwork, laminated printed
press advertisements and TV commercial showreels.
Lesley Akeroyd (Huntingdon Library & Archives), Ruth
Artmonsky, Keith Aveling, Stephanie Bailey (Vivays Publishing
The Ballard Collection
Ltd), Phaedra Casey (Brunel University Archives), Rain
Donated by The Brewery History
Chapman & Angela O’Leary (Ridley Scott Associates), David
Society
Clampin, Barry Cox, Sharon Ellis, Simon Goode, Jon Gray, Rita
This collection of material compiled by
Greer, Mark Harrison, Barbara Holt (Direct Marketing
The Brewery History Society over many
Association (UK) Ltd), Pam Holzer, David Hughes, Les Hurn,
years was transferred to HAT from its
Katia Leloutre, Market Research Society (MRS), Feona McEwan
accommodation at Birmingham City
(WPP), John McIvor (ASA), Debbie Morrison (ISBA), Eleanor
Archives in early 2012. It comprises
Muir (Laurence King Publishing), Sean Nixon, Ogilvy, Margaret
trade journals (1889-1968), over 200
Patrick, Stephen Risby, Andrea Shaw, Lois Singer, Dawn
reference books, beer mat collections, branded beer bottle label
Southgate (Chartered Institute of Marketing), Ivor Stocker, The
guard books and brewery annual reports. It was formally donated to
History Press Ltd, Chloe Veale, Clare Want (Combe
HAT in memory of Geoffrey Ballard (1929-2009) “one of the last
International), Russell Webb, Tim Willan and Jenny Wiltshire.
gentleman brewers” at a joint HAT/BHS event on 6th July 2012.
The purchase of new archive shelving was funded by a £2000 grant
If you have any advertising heritage that you would like to
from The Institute of Brewing and Distilling. See page 8 for more
discuss or donate to HAT Archive or Library please contact
information.
Chloe Veale, Director, chloe@hatads.org.uk
chloe@hatads.org.uk
The History of Advertising Trust Annual Report 2012
24
The History of Advertising Trust
(A company limited by guarantee)
Statement of financial activities (incorporating the income and expenditure account)
for the year ended 31 December 2012
The History of Advertising Trust Annual Report 2012
25
The History of Advertising Trust
(A company limited by guarantee)
Balance sheet as at 31 December 2012
1st May 2013
Graham Hinton
Director
Archie Pitcher CBE
Director
History of Advertising publications
This year we have worked with an East Anglian publisher to produce a selection of greetings cards featuring vintage
advertisements chosen HAT‟s collections.
Green Pebble has grown from a free magazine launched in 2007 into a publisher of Fine Art books celebrating talented artists
and printmakers. In 2011 they expanded into the greetings cards market, another effective means of bringing their artists to the
public‟s attention.
The selected images enhance Green Pebble‟s expanding range of over 400 greetings cards and effectively characterises the
enormous breadth of imagery, style and execution that was representative of British advertising in the Victorian and Edwardian
eras.
The cards are available directly from the Green Pebble website www.greenpebble.co.uk
HAT is also working with J. Salmon in the production of their new calendars in 2014. See www.jsalmon.com
Examples from the range of new cards
HAT’s 2013 calendars produced by J.Salmon
THE HISTORY OF ADVERTISING TRUST , 12 RAVENINGHAM CENTRE, RAVENINGHAM NORWICH NR14 6NU - CHARITY NO. 276194
01508 548623
enquiries@hatads.org.uk
www.hatads.org.uk