contents
contents
110
150
founder
editorial & creative director
Mary Rector-Gable
cover story
110 tabatha coffey means business
TV’s favorite bitch is a dichotomy--a tough
exterior with a marshmallow center. Her
“overnight” success took 20 years, and her
takeovers just may save the salon industry.
mary@behindthechair.com
advertising
Dana Schmidtbauer
VP of Advertising
danas@behindthechair.com
925-672-9209
138 damien carney | cloud cover
142 laurent d. | big bang theory
144 patrick kalle | vanquishers
146 tim hartley | change of art
150 eugene davis | objects of art
To download our media kit:
behindthechair.com/advertising
editorial
press@behindthechair.com
editor Angie Manson
editor Kerri Lee
editorial assistant Patricia Green
webinars Maria Senise
color education director
Beth Minardi
behind the cover Garren
men Thom Priano
Top creatives like Oribe, Antoinette
Beenders, Mark Hayes, Ted Gibson and Sam Villa
demonstrate how they map out the elements of
their creative minds to create brilliant end
results.
118 game changers
Meet the people and companies in our industry
who are truly changing the game and, in the
process, changing the entire business.
146
art director
Christina Trapani
senior designer Beth Parr
designer Stephanie Renner
designer Ashley Todhunter
104 in the mood
126 who do you think you are?
144
A haircut is only the beginning—what’s really
important is your salon brand.
68
134 retail reality check
We dish out some tough love as we examine the
future of retail and how the changing consumer
is totally altering the paradigm. Here’s what
you can do to survive...and thrive.
on the cover
Tabatha Coffey
photographer: Hama Sanders
@ www.hamasanders.com
74 beth minardi | The
hair: Damien Carney
@ www.damiencarney.com
makeup: Kevin Givens,
Director of Cosmetics for
TIGI Bed Head
stylist: Nikko @
www.u-nikko.com
video: Carl Bloat
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or by implication, the factual
accuracy of the articles herein.
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to behindthechair.com, 151 E.
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IL 60185 or call 630-818-4905.
@2010 by behindthechair.com
All rights reserved.
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154 sam villa {cut} | the bardot
156 farouk {cut & color} | opposites attract
158 wella {cut & color} | blonde infusion
160 toni&guy {cut & color} | natural woman
162 tigi {cut} | the iconoclast
164 unite {cut} | chrome hearts
166 redken {cut & style} | fashion fringe
168 goldwell {color} | copper nova
169 goldwell {color} | honey moon
btc bonding
138
22behind the issue | It’s all about the art of business and the business of art.
26love letters | top stylists send gratitude to the people whose advice changed
their lives.
36road trippin with btc | | join mary and the btc team at america’s beauty show
in chicago, cosmoprof bologna, vidal sassoon’s nyc movie premiere, the
sport clips huddle in vegas, peel’s world-record breaking event, john frieda’s
fundraising party, oribe’s backstage las vegas show and the premiere
beauty show in orlando.
192that’s what she said | clients say the darndest things.
paper-azzi
52paper cuts | the blow-by-blow on blow dry salons; farouk backstage at miss
usa; tigi’s livin’ the dream tour schedule; hot looks from damien carney and
arrojo
63 copy cuts | tao okamoto’s “super bowl” and mia wasikowska’s pixie
68celeb color | the ombré effect
color master teaches you how
to combine your color artistry with color
profits.
| The truth about session work—does
87 garren
it really pay the bills?
90 thom priano | Men are great but are they
profitable clients? Here’s how to succeed
in the guy game.
color
70 balayage | everyone wants Jen Aniston’s color. here’s how it’s done
80the color of money | 3 hues that bring in the green
fashionista
94fashion week hair | btc covered the catwalk; here’s a look at the coolest
coifs on the fall runways.
work it out
170blades of glory | cut through the clutter and choose the right shears.
176 counter intelligence | salons are looking below the neck when it comes to
the retail mix.
186get with the program | plug into the best salon software programs for you.
behindthechair.com
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