mac pack
Contents
People
Franchising
Environment
Purchasing
Food for thought
Marketing
Maintaining the balance
Community
History and Highlights
Restaurant Openings
The following are registered trademarks of McDonald’s
Corporation & its affiliates:
McDonald’s
Ronald McDonald House Charities
Big Mac
im lovin’ it
Quarter Pounder
McCafé
McOz
New Tastes Menu
McChicken
McHappy
Chicken McNuggets
Espresso Pronto
Filet-O-Fish
Egg McMuffin
McMuffin
Happy Meal
Deli Choices
Cleanstreets
Ronald McDonald
Ronald McDonald House
people
employment
YOUR MONEY – YOUR HOURS – YOUR WAY
More than just a world-famous brand name,
McDonald’s is a progressive global business that’s
constantly evolving. We are one of the largest
employers and trainers of people in Australia today,
employing more than 56,000 people.
For students looking for an entry level role to earn
extra cash while studying, or for those taking their
first step towards a career, we offer fantastic training,
competitive benefits and excellent prospects.
Most McDonald’s restaurants trade for around 18 hours
a day, while some trade 24 hours a day. Within this
broad span of hours, hourly sales volumes fluctuate
significantly, obviously peaking at meal times.
Each restaurant employs around 60 to 80 ‘crew’ people
and a management team necessary to cover the operating
hours of the restaurant. This sales pattern calls for a
workforce seeking flexible hours – ideally suited to those
combining work with study or family responsibilities. And
given that we provide structured, on-the-job training, the
work is ideal for those entering the workforce for the first
time, or re-entering the workforce after an absence.
Interestingly, some 80 per cent of our Restaurant
Management and Head Office Staff commenced their
careers working in our restaurants. In fact, some of
our Board members commenced their career with
McDonald’s. This includes Guy Russo who joined
McDonald’s as a 15-year-old crew person and worked
his way through the ranks to be the Managing
Director and CEO of McDonald’s Australia at the age
of 39. In 2005, Mr. Russo was appointed McDonald’s
Corporation’s Relationship Partner, Greater China.
In short, it is our people who have held the key to
McDonald’s performance and success in Australia
since we opened our first restaurant here in 1971.
We involve our people in the development of the
organisation and we remain committed to attracting
and retaining high calibre people. We do this through
maintaining a long-term commitment to training and
the Best People Practices.
OPPORTUNITIES FOR ALL
We believe that everyone is entitled to enjoy a fair and
safe working environment. At McDonald’s, we actively
encourage all team members to promote a friendly,
respectful workplace and to discourage any kind of
behaviour that may cause hurt or embarrassment
to others. Likewise, when it comes to development
opportunities, there is no discrimination. Individuals are
evaluated on their performance and promotions are
based on merit.
For instance, equal access to jobs, promotions and
training is not determined by such factors as age, race,
colour, sex, appearance, religion, marital or parental
status, sexual preference, disability, impairment or
national origin. Everyone is evaluated on performance.
McDonald’s is proud of the fact that we have been
named an ‘Employer of Choice for Women’ by the
Equal Opportunity for Women in the Workplace
Agency (EOWA) and of our efforts to ensure that
female employees are not limited to stereotyped
‘female roles’.
We were also the first Australian company to provide
casual employees with the same parental leave entitlements
enjoyed by part-time and full-time employees.
McDonald’s is committed to providing all employees
with a harmonious work environment: a workplace
which is free from harassment, enjoyable, safe and
equitable. Working at McDonald’s involves working
with others as a team in which everyone’s contribution
is valued.
INDIGENOUS EMPLOYMENT POLICY
Promoting Indigenous Employment is an initiative of
the Federal Government, which aims to improve the
employment circumstances and future prospects of
Australian Aboriginal and Torres Strait Islander peoples.
McDonald’s is a signatory to the Corporate Leaders for
Indigenous Employment Statement. By working with
external support groups, we are continuing to explore
more avenues to improve the employment prospects
of Aboriginal and Torres Strait Islander peoples within
McDonald’s.
We work with community-based agencies and
organisations such as Employers Making a Difference
(EMAD) and JobSupport to develop and implement
training arrangements and career opportunities for
people with disabilities.
workplace safety
McDonald’s is committed to providing a safe workplace
for employees, customers, contractors and visitors.
We achieve this by:
Focussing on accident prevention by making safety
a part of everything we do;
Ensuring we comply with all safety rules and laws;
Providing a safe work environment, work methods
and equipment;
Delivering safety information and training at all
levels to continuously improve Workplace Safety;
Providing capable people to work in and manage
the business;
Encouraging commitment, co-operation and open
communication about safety issues;
Consulting employees about changes in the
workplace which may affect their safety; and
In addition to the option of developing a career
with McDonald’s and obtaining nationally accredited
qualifications, we offer a range of incentive programs
to our employees.
For example, each year we award a number of cash
prizes in the form of Sport Grants* and education
linked Crew Scholarships*, to recognise our employees’
outstanding abilities, enthusiasm and commitment.
The Crew Scholarship honours and rewards employees
who are studying full-time at school, TAFE or university.
While the criteria varies between states, crew will
typically be invited to submit a short essay on a subject
issued by head office*.
Crew Sports Grants* provide financial support to crew
members involved in sport at a representative level. Each
year, applicants are invited to outline in writing their
sporting achievements and activities and explain how
the money would support their sporting ambitions*.
*Conditions apply. Value of the Crew Scholarships and
Crew Sports Grants differs between states.
Managing risk by continually monitoring, reviewing
and improving our standards and procedures.
training people for our future
We believe that our most important asset is our people.
We’ve invested a large percentage of our annual
turnover in training and development. Training not
only develops skills and knowledge, but also provides a
better experience for our customers.
Over the years, our training and development has been
recognised on numerous occasions through various
accolades and awards. In 2005, McDonald’s was named
Employer of the Year in the Victorian Training Awards.
CREW TRAINING
At McDonald’s, we believe that personal attention
and recognition are powerful tools for improving
performance. Therefore, crew training is a process of
working shoulder-to-shoulder, coaching and verifying
skills on the job. Every McDonald’s crew member
undertakes a structured training program and receives
on the job training in the various facets of our
operation.
Our training program is widely recognised within all
industries as developing vital transferable life skills that
will serve anyone well in any career path. Skills such as
self-discipline, time management, teamwork, customer
service and communication – the list is endless!
The addition of McDonald’s to any resume certainly
does open doors in the future!
As a Registered Training Organisation we are able to
recognise talent and potential by offering nationally
accredited traineeships/qualifications. Traineeships
are structured, self-paced training programs that lead
to further nationally recognised qualifications. They
provide strong foundations for a management career
at McDonald’s, or any role within the food, retail and
hospitality industries.
The first level, Certificate II in Retail Operations is
offered to crew members based on their performance.
This course is designed to develop and improve skills
in the operations of a business, and is available as
a ‘school based’ part-time program (the length of
the program varies according to State legislation).
Traineeships can also be completed separate to studies.
Either way, the traineeships are a great way to add a
valuable extra qualification to a resume.
The second level, Certificate III in Retail Supervision
is offered to selected senior crew and crew trainers.
It is designed to develop more advanced skills in the
operations of the business and is the next step towards
a management career. Should they then choose to
progress into management, they can apply for the
Certificate IV in Retail Management and move on up
through the ranks.
MANAGEMENT TRAINING: YOUR CAREER –
YOUR DEVELOPMENT – YOUR OPPORTUNITY
Approximately 80 per cent of our managers began their
careers as crew. We rely on our managers to exceed our
customers’ expectations, maintain our high standards
of quality, service and cleanliness, ensure the welfare
of our crew, effectively train and develop a team and
of course balance all of this with the profitability of the
restaurant. Individuals displaying the necessary potential
to rise to this challenge can apply for, or may be offered,
a management position. If successful, they will progress
through our internal Management Development
Program combining theory based learning with practical
experience in the restaurant and attending courses at
head office to consolidate their learnings.
At various stages of their careers, successful completion
of the Management Development Program (MDP)
coupled with the required amount of experience
in the restaurant, automatically qualifies managers
for externally accredited qualifications. For example,
completion of MDP folder 2, successfully passing
the related courses, and completion of the relevant
restaurant experience, qualifies a manager for
the Certificate IV in Retail Management. These
qualifications are recognised by other employers
in all industries and are of significant value to our
employees. Managers who have successfully completed
McDonald’s Management Development Program are
given advanced standing (credit transfer) towards
undergraduate and postgraduate qualifications at a
number of universities across Australia.
PROFESSIONAL DEVELOPMENT
For those ambitious employees who extend their career
path into middle and senior management, the quality
training and development experience continues through
a range of both internal and external programs.
A PERSONAL APPROACH
Today’s success is defined by how well we meet the
growing and changing expectations of our customers.
To achieve our goal of total customer satisfaction, we
have a strong focus on hospitality. Customer Delight is
the ‘glue’ that holds all our service steps in place.
It’s the individual warmth and responsiveness each crew
person and manager brings to the job. There are no
formulas – it’s simply doing whatever it takes to satisfy
the customer.
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franchising
franchising
Since the very beginning, McDonald’s has always been a
franchising operation.
As has been the case throughout our history, we continue
to rely on our franchisees to play a major role in the
success of McDonald’s – and we remain committed to
franchising as our predominant way of doing business.
About two thirds of our restaurant businesses in
Australia are owned and operated by franchisees. In
February 2006, there were 500 franchisee owned
restaurants and 297 franchisees.
THE ADVANTAGES
Being a McDonald’s franchisee offers many advantages
– from the training and support of a solid organisation,
to the opportunity to own a potentially thriving and
successful business.
Some advantages of being a McDonald’s franchisee
include:
You have the chance to own your own business,
and the rewards that come from being responsible
for your own success. Yet, with McDonald’s unique
approach to training and support, you are in
business for yourself, not by yourself;
McDonald’s care in recruiting, screening, training,
developing and retaining qualified franchisees
– together with our unique relationship with these men
and women – has been a key factor in both our growth
and the growth of our franchisees.
You obtain the tools to help make your business a
success, including local and national support in the
areas of operations, training, advertising, marketing,
public relations, real estate, construction, purchasing
and equipment;
McDonald’s is an equal opportunity franchisor. We
are continually seeking highly qualified individuals
to join the McDonald’s family as new franchisees.
When evaluating a prospective franchisee, we look for
important indicators such as overall business experience,
personal financial qualifications and a proven track
record of success in past endeavours.
You receive the enjoyment that comes from working
with people, from your restaurant crew to your
customers and the local community;
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You have the opportunity to contribute to the
success of McDonald’s. For example, the Big Mac,
Filet-O-Fish and Bacon & Egg McMuffin have all
been developed from ideas generated by franchisees
around the world;
You get personal satisfaction, both as an individual
Franchisee and as a member of McDonald’s
respected worldwide organisation; and
You obtain personal growth and business knowledge
from McDonald’s extensive training and from your
experience as a Franchisee.
McDonald’s encourages an open exchange of ideas
between the company and its franchisees. Regional
Operator Groups and local Franchisee Co-Ops also
provide valuable interaction at the local level.
FRANCHISEES’ ARRANGEMENT WITH McDONALD’S
While most McDonald’s restaurants are successful, the
start of any new business is a risk and success is not
guaranteed. The success of any McDonald’s restaurant
will depend on many factors, not least of which will be
the individual franchisee’s commitment and ability.
As part of the McDonald’s family, the risks are
substantially lower than many situations in which you
would be starting your own business.
McDonald’s franchisees must personally devote their
full-time and best efforts to the day-to-day operations
of the business.
A franchisee must not have interest in competing
business.
Only individuals can qualify for a franchise. You cannot
qualify for a franchise if you are an absentee or parttime owner. In addition, McDonald’s does not grant
franchises to corporations or partnerships to allow
absentee investors.
The franchise agreement allows you to operate a specific
McDonald’s restaurant for a period of years (usually 20)
according to McDonald’s standards. McDonald’s locates,
develops and constructs the restaurant and McDonald’s
retains ownership of the facilities.
Franchisees equip the restaurant at their expense with
kitchen equipment, lighting, signage, seating and decor.
To maintain quality and uniformity, franchisees must
use McDonald’s:
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Formulas and specifications for menu items;
specified monthly minimum amount; and
Method of operations, inventory control,
bookkeeping, accounting and marketing;
Trademarks and service marks; and
Concepts for restaurant design, signage and
equipment layout.
The franchisee operates the franchise according
to McDonald’s Quality, Service, Cleanliness and
Value standards.
Franchisees also agree to spend a specified percentage
of gross sales on marketing efforts, including national
and local advertising, promotion and public relations.
Other payments to McDonald’s include:
An interest-free security deposit which may be
refunded at the end of the franchise term.
McDonald’s is successful because it involves a mixture of
corporate standards and individual opportunities.
As a franchisee, you agree to work within the
McDonald’s system.
THE RESTAURANT
McDonald’s employs a staff of real estate, architectural,
construction, engineering, equipment and purchasing
experts whose goal is to ensure that McDonald’s remains
competitive and at the leading edge of the industry.
In selecting a site, the company’s real estate staff evaluate
overall market development, population, traffic patterns,
site size and cost, as well as break-even sales levels.
A one-time initial licensing fee;
An ongoing monthly service fee and system fee
based on a percentage of the restaurant’s gross sales;
The design, construction and equipment staff make
sure that McDonald’s restaurants are among the most
technologically advanced and efficient in the food industry.
An ongoing monthly rental fee based on a
percentage of the restaurant’s gross sales or a
They also develop a variety of designs to suit specific
market needs.
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The restaurant supply and system group designs, develops
and tests new and improved restaurant equipment.
look at McDonald’s, while giving us the opportunity to
observe the applicant’s hands-on suitability.
The Supply Chain Department works with independent
suppliers and distributors in Australia to make sure that
the food, paper products, equipment and other supplies
bought by franchisees meet McDonald’s quality control
specifications and high standards. In order to maintain
our focus on meeting franchisees’ needs, McDonald’s
does not sell those items to them. Company-owned
restaurants buy from the same approved, independent
suppliers as the franchisee.
We’re able to make an assessment of the applicant
at this stage. For those who have performed well and
wish to continue (some choose to drop out), there is
an interview with the Regional Manager and meetings
with franchisees currently in the system. A decision is
then made on whether to forward the applicant to a
final interview before a panel of the company’s Top
Management Team.
THE APPLICATION PROCESS
Submitting an application does not oblige applicants
or McDonald’s in any way. It is simply the first step in a
process that is designed to make sure that both parties will
be happy joining forces through a franchise arrangement.
Upon review of the application, an interview may be
arranged.
People who meet McDonald’s requirements are
interviewed by the Franchising Manager.
Following a favourable interview, the applicant works
for three-to-four days in a McDonald’s restaurant.
This ‘on-the-job’ evaluation gives the applicant a close
The entire process is standardised and designed to give
the applicant plenty of time to ask questions, think and
re-think his or her involvement and commitment.
The final interview with the company’s Top
Management Team decides whether the applicant will
be approved to commence training.
Approved applicants agree to participate in a minimum
nine months’ full-time training. McDonald’s devotes
significant time and resources to its highly regarded
training and evaluation program. This comprehensive
program is designed to train franchisees in all aspects
of operating a McDonald’s restaurant and to assist
McDonald’s in evaluating the franchisee’s potential.
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Most of the training takes place in a McDonald’s
restaurant. In addition, there are five formal classroom
sessions which are spread throughout the training program.
During the course of training, both the applicant and
McDonald’s have the right to terminate the applicant’s
participation in the program for any reason.
After the satisfactory completion of the training,
and if McDonald’s in its sole and absolute discretion
continues to regard the applicant as a suitable person
in all respects to be granted a McDonald’s franchise,
the applicant may be offered a franchise for a specific
restaurant. There is no binding obligation on either
side until such time as the franchise documentation is
executed by both parties.
1. Normal full lease and franchise
The following represents the fees and approximate
costs of a new McDonald’s restaurant. Size of the
restaurant, location and style of decor and landscaping
will affect costs. Forty-five per cent of the total costs
must be funded from non-borrowed personal resources.
The remainder may be financed from traditional
sources. McDonald’s does not provide financing or loan
guarantees, nor does it permit absentee investors.
TERM OF FRANCHISE
Twenty years (except where restricted by the term of the
head lease).
ONGOING FEE
The following requirements, indicative costs and
estimates are subject to change – actual costs are only
determined when an individual franchise is offered to
an applicant.
NEW RESTAURANTS
A monthly service and system fee is based on a
percentage of the restaurant’s gross sales. Monthly
rental, being a fixed base rent or a percentage of gross
sales, is determined by the total development cost of
the restaurant. The percentage rent is no less than 6.5
per cent of gross sales.
McDonald’s Australia Limited offers two types of
franchises:
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the franchise
INITIAL COSTS
$60,000 Franchise fee paid to McDonald’s on or prior to
the commencement of the franchise.
Stamp duty (which may be considerable) is assessed
on necessary documentation and is payable by the
franchisee in addition to the working capital required.
Stamp duty rates vary by state and territory.
$15,000 Interest-free security deposit for the faithful
performance of the franchise. Paid to McDonald’s and
subject to refund.
$1,200 Documentation fee paid to McDonald’s to cover
the preparation of the franchise documentation.
$160,000-$200,000 living expenses whilst training, staff
salaries and training costs, as well as other normal startup costs.
$1,200,000 Approximate cost of kitchen equipment,
signage, seating, decor and landscaping. Paid to
individual suppliers. This amount could be higher
depending on individual choices made by the
franchisee.
All costs and fees indicated here exclude GST which will
be charged where applicable.
2. Business facilities lease and franchise
In circumstances where a franchise applicant shows
outstanding ability but lacks sufficient capital,
McDonald’s may offer a Business Facilities Franchise
under which McDonald’s finances the equipment in
return for a higher percentage rent in the expectation
that the franchisee can accumulate the necessary funds
to proceed with a normal franchise. In these cases,
the franchise applicant must have at least $180,000 in
unencumbered cash to cover opening and start-up costs
other than equipment.
This franchise is only for a period of three years, by
which time the franchisee must have purchased the
equipment and converted to a normal franchise. Failure
to do so will result in the termination of the franchise.
The franchise fee is payable only upon this conversion.
The equipment purchase price is the original equipment
cost and an additional payment, based on a percentage
of sales, is required to reduce the percentage rent to
that which would have applied to a normal franchise.
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EXISTING RESTAURANTS
Some new franchisees enter the McDonald’s system
through the purchase of an existing restaurant business
from an existing franchisee or the company. The
purchase price usually reflects the market value of the
restaurant. The purchaser is not permitted to borrow
more than 75 per cent of McDonald’s valuation.
NB: All of the matters mentioned in this document in
relation to an individual making an application and
qualifying for a McDonald’s franchise also apply to the
situation where it is proposed that an existing restaurant
business is purchased. Franchising information is current
at the time of printing.
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environment
protecting the environment
Our approach to the environment is evolving with the
changing needs for environmental sensitivity. The 3R’s
- reduce, re-use, recycle have always been a part of our
approach to helping the environment but we know
there’s more to it than that. That’s why McDonald’s
Corporation globally are teaming up with key
environmental organisations to integrate environmental
sustainability into all our business practices.
To make sure that we’re moving in the right direction,
we’ve developed a comprehensive environmental
management program to implement significant changes
to our business practices.
OUR OBJECTIVES ARE TO:
Make environment a consideration in everything
that we do;
Ensure that we comply with all environmental laws
and regulations;
Ensure that all staff are aware of their responsibilities and accountable for their actions; and
Continually measure, review and improve our
environmental performance.
OUR ACTIONS:
We’re committed to making a difference by putting our
environmental objectives into action. Our environmental
efforts are focused on four key areas where we know
we can make the most impact.
Energy, Water, Waste, Supply Chain.
ENERGY
Provide environmental leadership, training and
education for our employees, franchisees, suppliers
and customers;
We’re implementing innovative new strategies to reduce
the energy consumption in our restaurants across
Australia.
Seek programs and partnerships that promote
positive, environmental outcomes;
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E
lectricity and Gas – we’re improving energy
efficiency by trialing new restaurant designs
and equipment that use less energy. We’re also
installing meters to track minute-by-minute energy
consumption so we can review and improve our
usage and make sure our restaurant operations
don’t surpass peak load limits.
Solar Power We’re committed to trialing renewable
energy sources - our Broadmeadow restaurant in
the Newcastle region of New South Wales uses solar
energy from solar panels installed at the rear of the
restaurant.
We’ve installed water meters in some of our
restaurants to monitor usage so we can review and
improve our consumption; and
Our restaurants are fitted with grease arrestors and additional screens that remove large amounts of grease and solids before our waste water enters the sewerage system.
WASTE
We’re taking action to make sure all our materials and products are managed to minimise their
environmental impact;
We’re making vital changes to improve our water usage
and water waste in all our restaurants.
We now use recyclable paper cups instead of plastic
and our salads are packaged in PET, an easily recycled
packaging material;
McDonald’s Corporation has a global vision to develop
within the framework of a sustainable society and is
partnering with environmental organisations.
We’re working towards a compostable and
recyclable waste stream with eighty percent of
our waste already compostable; and
WATER
All of our restaurants built since 1999 are fitted
with water flow control devices, which reduce water consumption by controlling the water pressure into the restaurant;
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With our “Clean Streets” initiative, we’re using
packaging, carpark signage, traymats, and
restaurant rubbish bins to remind our customers
not to litter.
OUR PROGRAMS
We’re leading the way in corporate environmental
sustainability through our involvement in a range of key
environmental initiatives and programs.
SUPPLY CHAIN
NATIONAL PACKAGING COVENANT
An environmental focus is an important element in
the relationship we have with all our suppliers. We’ve
lead the way to encourage and support our suppliers
to reduce production waste and raw material usage
- and to increase the use of recycled and biodegradable
materials.
We’ve integrated environmental performance into supply chain reporting processes. All of our major suppliers submit environment updates as a part of their quarterly and annual business reviews;
Our suppliers nominate environmental actions aimed at improving the impact of their products; and
www.packagingcovenant.org.au
The National Packaging Covenant (NPC) is the leading
instrument for managing packaging waste in Australia.
McDonald’s became a signatory to the NPC in April
2001. Our Action Plan under the covenant has three
focus areas: Packaging, Waste Minimisation and
Management, and Litter. McDonald’s action plan and
progress reports can be viewed on the above website.
supply chain and industries, and are areas where
we believe that we can achieve the greatest level of
improvement, through practical actions, education and
behavioural change.
Our suppliers work actively with us on key environmental projects including waste management and packaging.
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GREENHOUSE CHALLENGE PLUS
CLEAN UP AUSTRALIA
www.greenhouse.gov.au
www.cleanup.com.au
McDonald’s was the first Quick Service Restaurant
business in Australia to sign the Federal Government’s
Greenhouse Challenge Cooperative Agreement. For
more information on the Greenhouse Challenge Plus
program please refer to the above mentioned website.
We’ve been proud to sponsor Clean Up Australia Day
since it first started in Australia in 1989. Since then,
more than four million Australians have got their hands
dirty to help clean up Australia, collecting 165,000
tonnes of rubbish!
BUY RECYCLED BUSINESS ALLIANCE
www.brba.com.au
McDonald’s is a founding member of the Buy Recycled
Business Alliance of Australia – a body whose major
objective is to promote buying recycled materials as a
sound, practical and market based approach to waste
minimisation and sustainable purchasing.
EVERY DROP COUNTS
www.sydneywater.com.au
We work closely with the Every Drop Counts team
at Sydney Water to identify water conservation
opportunities and save water in our restaurants.
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purchasing
purchasing and partnerships
AUSTRALIAN QUALITY
Whether you order your favourite McDonald’s meal in
Maroochydore, Manly, Melbourne or Mount Gambier,
it will always have that same great, consistent taste
you’ve come to know and expect.
Ever wondered why that is?
It’s because of McDonald’s unique purchasing system
and the relationship we share with our dedicated
suppliers. It ensures the quality of our products in
every restaurant.
Consistency of product quality is one of our top
priorities at McDonald’s. Working with our suppliers
and purchasers, we are on the leading edge of research
and development in order to set new standards in
quality.
FOOD FRESHNESS
McDonald’s is serious about our responsibility to our
customers to deliver hot, safe, fresh and tasty food,
every time.
Our ‘Just In Time’ delivery program ensures that all
restaurants and all customers receive only the freshest
products. For example, our buns are baked and
delivered regularly to all restaurants.
Most restaurants receive a minimum of one delivery per
week whether they are in Darwin, Dalby, Devonport
or Dandenong. This ensures a constant turnover of
products in every restaurant.
FOOD SAFETY
One of the main reasons McDonald’s customers keep
coming back is that our standards are the best in
the business. This is because our quality control is so
well advanced – food safety is an integral part of our
operations and the standards of all our products remain
second to none.
It’s all about trust and respecting the relationship we
share with our customers. Every time we serve our
customers, they trust us to deliver a safe product.
Our top-class suppliers, state-of-the-art equipment and
precise cooking procedures ensure that we deliver the
highest standards of food quality and safety.
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McDonald’s and our suppliers’ standards meet or
exceed all government requirements. Because our ‘Just
in Time’ delivery program is so highly developed, we
can trace our ingredients, such as meat patties, cheese
or buns, back to the supplier.
OUR SUPPLIERS
McDonald’s preference for developing long-term,
mutually beneficial relationships with our leading
suppliers has enabled many Australian companies
to enjoy substantial growth and to plan for
long-term expansion.
In 2004, McDonald’s in Australia spent more than
$600 million on goods and services (93 per cent of our
total spend) from more than 100 suppliers, from major
companies to small local firms such as landscapers,
builders and tradespeople.
It goes without saying that McDonald’s restaurants
in Australia buy Australian where appropriate.
In an average year, McDonald’s restaurants across
the country purchase $600 million of food, paper
and packaging including:
Buns and Muffins
360 million
Eggs
62 million
Retail Milk5 million litres
Beef
19 million kilos
Chicken
12 million kilos
Lettuce
6 million kilos
Tomatoes
1.3 million kilos
The growth of McDonald’s in Australia in the past five
years has seen some suppliers more than double their
product volume.
In response to McDonald’s growth, many of our
suppliers (for such items as meat, buns, chicken, sauces,
lettuce and distributors) have made major investments
in new facilities in order to manage the increasing
volumes required by McDonald’s.
McDonald’s is committed to its suppliers, and in return
there is great team work. For example, McDonald’s
Lettuce Grower Teams have been set up in Gatton
(QLD), Werribee (VIC) and Lindenow (VIC), to work
together to achieve outstanding product quality.
McDonald’s Australia has one of the highest
percentages of locally sourced products and ingredients
in the McDonald’s System worldwide – 93 per cent.
We only import seven per cent of our volume
from overseas.
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EXPORTING SUCCESS
MAJOR SUPPLIERS
The standard of McDonald’s products in Australia has
been recognised internationally, resulting in exporting
success. We export $300 million worth of Australian
products including beef, produce and packaging.
More than 60 per cent of McDonald’s restaurants
in the world use Australian exported beef.
Australian Food Corporation
In 1997, McDonald’s appointed the Australian Food
Corporation as a meat pattie supplier.
McDonald’s Australian suppliers now export to
these countries:
Its purpose-built plant is situated in South East
Queensland, and produces McDonald’s beef
patties using the latest technology and
state-of-the-art equipment.
Beef – Japan
McDonald’s also provides raw beef to many countries
around the world.
The Australian Food Corporation has also been
approved as a McDonald’s world reference beef
patties supplier.
Lettuce – Japan
(Australia is the backup supplier for the
Asia Pacific Region)
For more information, contact Australian Food
Corporation. Ph: (07) 5426 5757.
Whipped Butter – New Zealand
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Inghams Enterprises Pty Limited
Inghams supplies McDonald’s with a portion of our
Chicken McNuggets and all of our McChicken patties.
The company operates a state-of-the-art plant at
Mangrove Mountain (near Gosford on the NSW Central
Coast) with not only the most modern processing
equipment but also store equipment identical to
McDonald’s restaurants. This means quality can be
monitored ‘on the spot’.
For more information, contact Inghams Enterprises
Pty Ltd. Ph: (02) 4374 1070.
Fresh Start Bakeries Australia
Fresh Start Bakeries Australia supply McDonald’s
with Buns, Muffins, Apple Pies, Baked Muffins
and Hot Cakes.
Buns have been supplied to our restaurants from
the first day McDonald’s opened for business in
Australia. These products are produced at three plants
throughout Australia, with dedicated facilities in Sydney
and Melbourne to meet McDonald’s requirements.
For more information, contact Fresh Start Bakeries
Australia. Ph: (02) 9821 4744.
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food for
thought
food for thought
More than ever, Australians today are making a
concerted effort to take better care of ourselves.
We’re concerned about issues such as obesity,
improving our diets, our own health and the health of
our children.
McDonald’s Australia believes that as the country’s
largest and best known name in the Quick Service
Restaurant industry, it has a responsibility to take
a leadership role in regard to the issue of public health
in this country.
to be labelled were the Big Mac, Quarter Pounder,
McOz, Cheeseburger, Junior Burger, Sausage and Egg
McMuffin, Double Quarter Pounder (Western Australia)
and Double Cheeseburger (Express Restaurants).
Other menu items have followed, including the
McChicken Burger, Filet-O-Fish, Bacon and Egg
McMuffin, Sausage McMuffin, Toasted Sandwich,
Apple Pie, Chicken Filet Burger (South Australia),
McNuggets and Fries.
In the last four years McDonald’s has introduced
landmark menu and food initiatives as we’ve pursued
our goal of helping Australians live healthier lifestyles.
Items which are not labelled include all beverages,
Sundaes, Cones and the boxes in which Happy Meals®
are provided. This is due to packaging restrictions.
Nutritional information is available on brochures in our
restaurants, and on our website.
NUTRITION LABELLING
CANOLA OIL BLEND
As significant as the launch of Salads Plus was in itself,
many of these new menu items also featured nutrition
labelling – an industry first.
Another step we’ve taken at McDonald’s has been the
introduction of a liquid canola oil blend.
Since then, we’ve taken nutrition labelling a step
further – we have labelled as many of our core menu
items as possible. The first of our regular menu items
Our canola blend, like all vegetable oils, contains no
cholesterol and is 75 per cent lower in saturated fat than
our previous blend. Our Fries, Filet-O-Fish, McChicken,
Chicken McNuggets, Hot Apple Pies and Hashbrowns
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are now cooked in canola oil blend.
The new oil, developed in consultation with The Food
Group Australia and Goodman Fielder Consumer Foods,
is aligned with guidelines for healthier oils. The move
was a first for the Quick Service Restaurant industry. In
fact 9000 tonnes of saturated fat per annum came out
of the food industry as a result of the change in our oil.
DELI CHOICES
Deli Choices is another example of offering more choice
to customers.
Deli Choices is a range of toasted rolls with premium
fillings made when you order.
The Deli Choices range includes Bacon and Egg, Roast
Beef & BBQ Sauce, Chicken Caesar, Thai Chicken,
Chicken Tandoori and Turkey and Cranberry.
Three of the six Deli Choices rolls contain less than 10
grams of fat – the Tandoori Chicken, the Thai Chicken
and the Turkey and Cranberry.
Only quality ingredients go into every Deli Choices Roll.
These ingredients include deli meats, vegetables, natural
cheeses and freshly toasted bread rolls.
Research by Sensory Solutions during the planning and
product development phase of the Deli range indicated
that 91 per cent of people surveyed thought it was a
good move for McDonald’s to introduce Deli Choices.
It was felt to be a convenient way of eating that fitted
into a hectic lifestyle.
Deli Choices was enthusiastically received in customer
trials, following the launch of Deli Choices in South
Australia. Galaxy Research found 97 per cent of
customers were satisfied with the Deli Choices range
– the highest level of satisfaction for any product
launched in Australia by McDonald’s.
OPEN DOORS
McDonald’s is proud of the advancements we have
made in regard to our menu, as well as all aspects of
the way we do business.
One way in which we are able to showcase our business
to the public is through our Open Doors Program.
Periodically, McDonald’s conducts these open days,
when our restaurants (excluding food court restaurants
and express restaurants) are opened to the public – not
just the dining rooms, Drive-Thrus and carparks, but the
kitchens, refrigerators and freezers!
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McDonald’s Open Doors allows our customers to see
‘behind the scenes’, to meet the people behind their local
McDonald’s, and to ask the questions they may have
always wanted to ask but have not had the opportunity.
McDonald’s Open Doors consists of a series of
structured restaurant tours conducted throughout
the day. Customers pre-register to attend via the
McDonald’s website or a 1800 number, which is
publicised in the lead up to the event.
THE FUTURES TEAM
Just as McDonald’s continually strives to meet our
customers’ expectations on the menu, we are constantly
looking at ways of enhancing all parts of our business.
The Futures Team is a department within McDonald’s
which is charged with the responsibility of developing
business solutions that meet customer needs not
addressed within our current offers or business plan.
The team reviews trends, customer research and other
stimuli to test new business concepts that could operate
from McDonald’s restaurants around Australia.
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marketing
marketing at McDonald’s is...
Multiple channels of communication leveraged through
a mix of advertising (TV, radio, print and outdoor),
promotions, local store marketing, sponsorships,
packaging, public relations, publicity, print and
in-store / Drive-Thru experience.
Addressing our customers’ needs and aspirations.
Relationship building with people in the community.
Keeping up with our customers’ changing demands
and creating a great experience for every customer,
every time.
Enhancing our key areas of Quality, Service, Cleanliness
and Value, as well as developing broader food appeal.
Thorough market research and strategic planning.
Injecting variety, innovation and real food values into
the McDonald’s menu and driving sales growth for all
McDonald’s restaurants.
Many people think marketing is telling people all
about a company through advertising. However, at
McDonald’s you can see it is much, much more.
McDonald’s high standards of Quality, Service,
Cleanliness and Value (QSC & V) have established us as
the leader in the Quick Service Restaurant industry. Our
marketing programs greatly contribute to that success.
HOW IT ALL HAPPENS
Effective and innovative marketing has positioned and
secured McDonald’s leadership in the Quick Service
Restaurant industry.
In order to maintain that position, every restaurant
in our system is involved in the development and
implementation of our annual marketing plans.
The people who own, operate and manage our
restaurants are the closest to our customers.
New ideas, new concepts.
Generating expectations which are both memorable
and likeable through our advertising.
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The franchisees of all restaurants make an important
contribution to the development of the annual
marketing plan through a truly co-operative process.
The marketing budget is comprised of a percentage
of sales from all restaurants and, through this
contribution, all franchisees receive a voting right
on the marketing calendar. In 2005, the national
marketing budget was approximately $80 million. This
co-operative arrangement means every time a new
campaign is launched, it has the support of the whole
system to ensure its successful implementation.
Strategic planning sessions are held with franchisees
at the start of each planning period, and key strategic
directions are agreed. Marketing activities are then
implemented in consultation with the franchisee
community who meet regularly in each state to discuss
and evaluate past and future marketing direction.
MARKET RESEARCH
Talking to our customers in a structured manner and on
an going basis is the key to streamlining and focusing
our business for the future.
At McDonald’s, we believe that the best kind of
research is done by speaking with our customers to find
out their impressions and expectations of our company.
We are lucky to have the chance to get this valuable
feedback every day in our restaurants.
Specific market research is also undertaken for strategic
planning purposes. Tracking studies continually assess
our performance in key customer areas such as Quality,
Service, Cleanliness and Value. Formal quantitative and
qualitative research tells us what our customers want
from McDonald’s and greatly enhances our marketing
planning and evaluation processes.
MARKETING INNOVATIONS
McCafé
McCafé was the first of its kind in the world when it
was introduced into the Swanston Street II McDonald’s
in Victoria in 1993. The McCafé concept was designed
and created by McDonald’s Australian representatives.
McCafé’s have since opened in many other countries
around the world.
McDonald’s is in the unique position of being in touch
with our customers 365 days of the year.
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McCafé’s are mostly built within standard McDonald’s
restaurants as a contemporary, relaxed environment
where customers can sip a cappuccino while sitting in a
comfortable outdoor or indoor setting.
McDonald’s is exploring stand alone McCafés at present
McCafé offers a wide selection of cakes, cookies,
muffins, savoury items and coffee, all at great value
prices.
Along with Cappuccinos, the McCafé range of hot
drinks also includes Caffé Latte, Hot Chocolate,
Gourmet Teas, Vienna Coffee and many other specialty
coffee drinks. Frappés are also on the McCafé Menu.
Six frappés are available including Latte, Chocco,
Strawberry, Mango, Caramel Latte and Mocha.
The customer service skills and commitment to
excellence found in all McDonald’s are equally
applicable to McCafés. There are, however, different
skills involved in working in McCafé. Each McCafé
employee is specially trained for McCafé, but also has
the opportunity to move into other areas of McDonald’s
operations and management. All McCafé employees
are fully trained on the art of making espresso coffee.
Presently, there are more than 315 McCafés in Australia
– a number expected only to grow. McCafé is currently
one of the largest branded coffee chains in Australia.
Globally, McCafé has spread to many other countries,
including Canada, Brazil, New Zealand and Germany.
McCafé is a convenient, welcoming, neighbourhood
coffee experience that offers a comfortable moment
with great coffee and delicious sweet and savoury food
at great value.
McCafé is the perfect place to take the opportunity to
relax and recharge.
Local Store Marketing
As many McDonald’s restaurants are owned and
operated by individual business people, they play a
strong role in our local communities.
McDonald’s Local Store Marketing (LSM) focuses on
becoming actively involved in the local community.
McDonald’s strives to be part of each local community
by supporting events, organisations and activities in
each restaurant’s local trading areas.
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LSM is about finding new ways for each restaurant to
become an important contributor to the local area.
Advertising
Advertising is a highly specialised area of marketing.
It involves researching and developing all media
communication, including television and radio
commercials, print and outdoor advertisements as
well as the planning and execution of buying media.
Promotional Advertising
Promotional advertising gives people a new reason to
visit McDonald’s or to try McDonald’s for the first time.
McDonald’s Marketing researches, designs, plans and
implements great new offers such as novelty burgers,
games, fresh new food ideas, premiums
and Happy Meals which offer great value and new
taste sensations.
1. Brand advertising
Our promotional and brand advertising are designed to
complement each other and keep McDonald’s at the
top of our customers’ minds.
2. Promotional advertising
Public Relations
Brand Advertising
McDonald’s has five different public relations agencies
that are responsible for assisting McDonald’s in
developing external and internal communication
programs on a state basis these programmes are
designed to inform and educate people about
developments at McDonald’s.
McDonald’s advertising focuses on two key areas:
Brand advertising promotes and enhances the
personality of the brand and builds a relationship with
our customers.
Brand advertising doesn’t simply sell food or products.
It reflects the ways our different customers
experience McDonald’s.
Professional Public Relations
Professional Public Relations (PPR) have been
McDonald’s national public relations consultancy firm
for 27 years. PPR are also responsible for state PR
strategies for NSW and ACT.
Phone: (02) 9818 4044
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King Public Relations
OUR AGENCIES
King Public Relations has been working on the
McDonald’s account for Victoria and Tasmania
for 13 years.
McDonald’s have a unique relationship with all our
agencies. This relationship is a true partnership.
The fact that most of our agencies have been
with us for many years is a testament to this.
Phone: (03) 9690 8414
Professional Public Relations WA
Professional Public Relations WA (PPR WA) has worked
on the McDonald’s account for 7 years.
Phone: (08) 9388 0944
Communikate et al
Communikate et al has been working on the
McDonald’s account in SA for the past 5 years.
Phone: (08) 8331 1444.
Rowland’s
Rowland’s has been working on the McDonald’s
account for QLD/NT since August 2004.
Phone: (07) 3229 4499.
DDB Needham, Leo Burnett, OMD and Universal
McCann
DDB Needham is McDonald’s national advertising
agency. DDB’s responsibilities include the development
of all national television, radio, print and outdoor
advertising. In addition, DDB is involved with product,
brand and consumer research.
Leo Burnett was appointed as a second agency to
McDonald’s in 2004. Leo Burnett has been appointed
to help strengthen and bring a different perspective
to our business.
Leo Burnett has worked on campaigns focusing
on employees as well as promoting McDonald’s
core products.
OMD and Universal McCann are media agencies
responsible for the development of media strategies
and the purchase of advertising space or advertising
airtime in the media.
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Tribal DDB
Tribal DDB specialises in helping clients bring products
and services effectively to market using a whole range
of digital technologies.
The group works both in Business-to-Business and
Business-to-Consumer e-business applications and
relationship marketing. Tribal DDB aims to create
effective online strategies and to activate web sites as
part of an overall communications strategy.
Creata Promotion
Creata Promotion is the supplier of toys and giveaways
for McDonald’s, and a sales promotion agency.
It is Creata’s role to develop and implement sales
promotions such as games, and to source toys for
Happy Meals and other promotions.
PhD Creative
PhD Creative (formerly Pacific Highway) has been
McDonald’s in-store branding and creative agency for
the past 16 years. PhD creates the look and feel of each
McDonald’s brands including McCafé, Deli Choices and
Espresso Pronto, by executing all packaging, signage,
point of sale materials and instore advertising.
39
maintaining
the balance
maintaining the balance
As Australia’s largest and best known name in
the Quick Service Restaurant industry, we have a
responsibility to lead the way when it comes to
providing balanced menu choices for our customers.
Serving only top quality food is our commitment and
our promise to every customer.
More than helping us with the development of food,
McDonald’s has formed a strong, on going partnership
with the group, seeking its advice and input on the
majority of food initiatives we are working on.
We are constantly on the look out for practical ways
of increasing the nutritional value of our products,
while keeping the taste our customers enjoy. That
includes introducing more choices to our menu, as
well as looking for ways to continuously improve the
ingredients of our regular menu items. We also make
a point of sharing as much information as we can in
regard to the nutritional content of our products, so
that our customers can make informed food choices
each time they visit us.
At McDonald’s, we believe that it takes good food
to make good food. We ensure that we use only the
highest quality ingredients available.
THE FOOD GROUP AUSTRALIA
We hired a group of dietitians - The Food Group
Australia. The Food Group Australia is this country’s
leading nutrition consultancy and recognised accredited
practising dietitians.
QUALITY INGREDIENTS
Beef
The meat in McDonald’s Big Macs, Hamburgers,
Cheeseburgers, Quarter Pounders and McOz is 100
per cent Australian beef and McDonald’s is a major
supporter of the Australian beef industry.
No additives, fillers or binders are used in McDonald’s
Big Macs, Hamburgers, Cheeseburgers, Quarter
Pounders or McOz. We add salt and pepper just prior
to serving.
Our beef undergoes 52 food safety and quality checks
before it reaches our customers.
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Chicken
McChicken is made from de-boned chicken breast
and thigh meat and is cooked in a light golden brown
batter coating. Chicken McNuggets are made from
chicken breast meat, shaped in uniform sizes (to
ensure consistency in weight and value) and served in a
specially seasoned coating.
Fish
The Filet-O-Fish is prepared using Pollock and Hoki.
Eggs
For our Scrambled Eggs and Bacon and Egg McMuffins,
we use only fresh, shell eggs which are cracked just
before they are cooked. The eggs are produced and
supplied in each state from approved farms and
undergo thorough quality and food safety checks
before reaching our restaurants.
Milk
Our shakes and sundaes are made from real milk.
Vegetables
Our tomatoes are sliced in-store and used on our
burgers. Our lettuce, salad leaves, onions and tomatoes
are specially grown by McDonald’s dedicated growers
throughout Australia.
Cheese
McDonald’s cheese slices are made from cheddar
cheese which is made from high quality dairy
ingredients to our exact standards.
Potatoes
Contracting Tasmanian farmers, Simplot supplies
potatoes to McDonald’s Australia. This includes the
supply of 100 per cent of our Hashbrowns and 50
per cent of our French Fries. This equates to more
than 21 million kilos of French Fries and more than 60
million Hashbrowns annually. In all, Simplot contracts
Tasmanian farmers to supply more than 40,000 tonnes
of potatoes to McDonald’s Australia. This volume is a
part of an estimated 300,000 tonnes of all potatoes
processed by Simplot in Tasmania.
McCain Foods supplies the remaining 50 per cent
of our French Fry business, following our decision to
appoint a second French Fry supplier in March 2006.
McCain Foods has more than 40 years experience as a
McDonald’s supplier. It has three plants in Australia and
two in New Zealand. Some of our volume, therefore, is
now sourced from New Zealand.
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Orange Juice
A source of Vitamin C, folate and Vitamin A,
McDonald’s Orange Juice has no preservatives and
no added sugar. Our orange juice has added Vitamin A
and folate.
recognise the relationship between a balanced diet,
lifestyle and health. Nutritional information is available
through our website, through brochures available in our
restaurants and on our packaging.
Soft Drinks
Diet drinks with sweetener instead of sugar are
available to customers who prefer diet drinks.
Water
Bottled water is also available as another beverage
choice for customers.
Buns
McDonald’s buns are made from Australian-grown
wheat flour and are baked in Australia and delivered
several times per week.
Additives
What we leave out is as important as what we put in
our food. Any additives are those already included by
the supplier to maintain quality. These are all approved
by the relevant regulatory authorities.
Nutrition Information
Of course, we can’t insist that our customers choose
certain products or eat a certain way. But we do
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community
community support
A HELPING HAND
McDonald’s believes that as an integral part of daily
life for millions of Australians, we have a responsibility
to give as much back as we can to the communities in
which we operate.
pays all administration, management and other nonincome generating costs for Ronald McDonald House
Charities. One hundred cents in every dollar donated
goes directly to programs which help seriously ill
children have a better tomorrow.
RMHC focuses its work on the following areas:
Thousands of educational, environmental, artistic and
sporting programs – designed to assist a broad range
of people across Australian communities – get off the
ground and operate each year because of McDonald’s
assistance.
McDonald’s is happy to become involved – so much so
that the concept of ‘giving back’ to communities is an
underlying principle of our business philosophy. The
contribution we enjoy most is the experience of working
together with others in the community to achieve
worthwhile benefits for those who need it most.
RONALD McDONALD HOUSE CHARITIES®
Ronald McDonald House Charities supports Ronald
McDonald Houses® throughout Australia and other
programs that directly help seriously ill children to live
happier, healthier lives. McDonald’s Australia Limited
1) Ronald McDonald House which provides a home
away from home for the families of seriously ill children;
2) Ronald McDonald Learning Program, which provides
specialist education support to children whose
education has been interrupted due to illness;
3) RMHC Cord Blood Banks, which collect the blood
from umbilical cords. Cord blood contains high
amounts of stem cells, which can be used in the
treatment of childhood leukaemia;
4) Ronald McDonald Beach Houses, which provide free
holiday accommodation for families with seriously ill
children or families who have experienced the death
of a child within the last 12 months;
5) Ronald McDonald Family Rooms, which provide a
45
sanctuary within hospitals providing respite facilities
such as laundry, kitchens and a place to sleep for
families of ill children.
Charity, as well as assisting the restaurant management
team with Moneyboxes, running McHappy Day and
organizing crew visits to Houses and initiating minor
fundraising activities.
6) Other grants benefiting seriously ill children.
RONALD MCDONALD HOUSE
One of the most successful fundraising events for
Ronald McDonald House Charities is the annual
McHappy Day. Every year, McDonald’s restaurants
throughout Australia turn on a huge party for the
community, with $1.00 from every Big Mac sold going
directly to Ronald McDonald House Charities. Another
fundraising tool is the in-store RMHC Moneyboxes
initiative. Located on the front counters, McCafé
Counters and Drive-Thrus of McDonald’s restaurants,
the Moneyboxes account for a high number of
donations made to RMHC.
Voluntary Committees in each state run an annual
RMHC Ball, bringing together major suppliers, licensees,
donors and the RMHC family to celebrate the year’s
achievements and to raise vital funds.
All McDonald’s restaurants throughout Australia appoint
an employee to fulfill the role of RMHC Ambassador.
Ambassadors act as the major link between RMHC
and restaurants. Each Ambassador is responsible for
educating customers and crew about the work of the
Ronald McDonald House is the cornerstone of
Ronald McDonald House Charities. Ronald McDonald
Houses in Australia provide lodging, hope and comfort
to the families of children suffering from serious and life
threatening illnesses. The Houses are attached to major
children’s or women’s hospitals to provide
home-away-from-home accommodation for families
who face separation when their child requires long-term
hospital treatment. The Houses provide a happy place
away from home where families can feel safe and at
ease in times of distress.
Doctors agree the Houses have a dual benefit: children
who have their families close by respond better to
treatment, and parents receive great support from
sharing the experiences of others. The first Ronald
McDonald House opened in Philadelphia in the USA
in 1974 and there are now more than 254 Houses
worldwide in 28 countries.
Overall, 48 countries have a RMHC presence,
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working actively to provide a range of programs to
support children.
Royal Children’s Hospital, Melbourne, VIC;
Mater Children’s Hospital, South Brisbane, QLD;
More than $US410 million in grants have been awarded
by Ronald McDonald House Charities worldwide. The
grants are awarded in three areas: healthcare and
medical research, education and the arts, and civic and
social services.
Royal Women’s Hospital, Brisbane, QLD;
Townsville Hospital, Townsville QLD;
Women’s and Children’s Hospital, Adelaide, SA;
The first Australian Ronald McDonald House opened
in 1981 at the Royal Alexandria Hospital for Children,
Camperdown NSW. The end of an era was celebrated
in 1995 when this House relocated to Westmead along
with the Children’s Hospital.
Australia’s 12 Ronald McDonald Houses are:
The New Children’s Hospital, Westmead, NSW;
Sydney Children’s Hospital, Randwick, NSW;
Wagga Wagga Base Hospital and Calvary Hospital,
Wagga Wagga NSW;
John Hunter Hospital, Newcastle, NSW;
Monash Medical Centre, Clayton, VIC;
Princess Margaret Hospital for Children, Perth, WA;
The House on Collins, Hobart, TAS.
If you would like more information about Ronald
McDonald House Charities, a copy of the Ronald
McDonald House Charities Annual Report, or if you
would like to make a donation, please write to:
The Secretary
Ronald McDonald House Charities
21-29 Central Ave
Thornleigh NSW 2120
All donations over $2.00 are tax deductible, and
100 per cent of all donations will directly fund projects
to help provide a better tomorrow for seriously ill
children across Australia.
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national sponsorships
MCDONALD’S CAMP QUALITY PUPPETS
McDonald’s Australia has been supporting the
McDonald’s Camp Quality Puppet Program since 1990.
The puppet program educates primary aged children
throughout Australia about childhood cancers and the
effects of treatment. It was originally created to facilitate
the easy return to school for children who had received
cancer treatment. In the past 15 years, the program has
grown to address children who look different on the
outside, reminding children that they are the same on
the inside. In excess of 2.25 million children have been
touched by the puppets and by the end of the year the
program will have visited 8,500 schools nationally. The
program continues to receive accolades and positive
reviews. Across the country, the puppets spread their
message of hope, compassion and fun.
generated though Camp Quality PR opportunities with
the McDonald’s name and logo being prominent at all
puppet appearances.
The program has five state teams, and one regional
puppet team, who cover the major urban centres and
tour into country areas to spread the puppets message.
For McDonald’s, it provides a unique relationship with
one of the highest profile children’s cancer organisations
in Australia. The puppet program is held in the highest
regard and has won the NSW Department of Education
Frater Award for excellence in educational performance
for each of the past six years. Publicity is generated
locally and nationally in all types of media as a response
to the schools program. Publicity is also
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CLEAN UP AUSTRALIA DAY
McDonald’s Australia has been a sponsor of Clean Up
Australia Day since its inception in 1989.
It has provided McDonald’s with a unique opportunity
of association and sponsorship with one of Australia’s
most respected organisations, an entity with the highest
level of public goodwill. Most importantly, Clean Up
Australia Day is now an integral part of McDonald’s
Trustbank. Clean Up Australia Day is now a community
icon in Australia, and the country’s biggest annual
volunteer event. In 2005, 670,000 volunteers cleaned
up 8,450 tonnes of rubbish at 7,000 sites across
Australia.
MCDONALD’S OPERATIC ARIA AND MCDONALD’S
BALLET SCHOLARSHIP
McDonald’s is committed to providing opportunities
for young people to achieve excellence. The
McDonald’s Performing Arts Challenge offers aspiring
artists the chance to compete across a broad range
of performance categories. Thousands of young
performers participate in more than 300 events.
A major event is the McDonald’s Operatic Aria
Competition. The McDonald’s Ballet Scholarship
is another event that assists Australia’s promising
performers to achieve their dreams.
In 2005, McDonald’s Australia was named as Founding
Partner of Clean Up Australia, highlighting our longterm commitment to the partnership for the last 15
years.
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state sponsorships
NEW SOUTH WALES
family holiday to the Gold Coast with $500 worth of
spending money.
LITTLE ATHLETICS NSW
MCDONALD’S GORILLA FOREST, TARONGA ZOO
Over the course of 2005/2006, McDonald’s will be the
major sponsor of Little Athletics NSW for the third season
running. The partnership was developed to increase
participation in sport for children across the state.
There are 40,880 children aged between 4 and 15
taking part in Little Athletics activities at its 200 centres
throughout NSW. When registration results were
confirmed for the 2004-05 season, Little Athletics
reported its highest ever number of registrations,
increasing membership by 13 per cent on the previous
year. This record result was largely attributed to the TV
campaign funded by McDonald’s, which featured Ronald
McDonald encouraging young people to take part.
McDonald’s is also proud to be a part of the vision
of Little Athletics NSW to encourage the healthy
development of children of all abilities by promoting
positive attitudes and a healthy lifestyle through family
and community involvement in Athletics. In 2004/2005,
McDonald’s provided 70,000 ‘Most Improved Awards’,
featuring a competition where the winner received a
McDonald’s Family Restaurants contribute to the survival of
an endangered species by donating $1.2 million over ten
years for a new gorilla home at Sydney’s Taronga Zoo. The
McDonald’s Gorilla Forest, which opened in January 1997,
is a recreation of an African lowland environment, with
authentic plant and tree species. The family of ten gorillas
is part of the World Zoo Conservation Program, which
keeps a register of captive gorilla groups worldwide.
For more information, contact Taronga Zoo.
Ph: (02) 9969 2777.
MCDONALD’S HIPPO BEACH,
WESTERN PLAINS ZOO, DUBBO
McDonald’s also introduced a Hippo Beach to the home
of the Nile Hippopotamus herd at Western Plains Zoo,
Dubbo in May 1997. The Hippo Beach allows the eight
hippos to easily enter and leave the waters of the Hippo
Lake and provides a basking area for the animals.
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For more information, Ph: (02) 6882 5888
MCDONALD’S CITY OF SYDNEY
PERFORMING ARTS CHALLENGE
McDonald’s Performing Arts Challenge offers young
aspiring artists a chance to compete across a broad
range of contemporary and classical performance
categories, including poetry, drama and public speaking,
as well as music composition and creative writing.
In this year’s Challenge more than 25,000 ambitious
performers will take part in more than 300 events.
For more information call the City of Sydney Cultural
Council. Ph: (02) 9261 8366.
VICTORIA
For more information contact Basketball Victoria.
Ph: (03) 9927 6666.
LIFE EDUCATION VICTORIA
Everyone at McDonald’s knows that it’s important to
put something back into the local communities, which
support our restaurants.
Drugs are a big concern for parents of children
everywhere – in our cities, towns and regional areas
– and so McDonald’s is proud to be able to support
these important drug education programs provided by
Life Education Victoria.
Our three-year sponsorship will be supported by
contributions from every single McDonald’s licensee
throughout the State, as well as by the
McDonald’s corporation.
BASKETBALL VICTORIA
The McDonald’s Junior Basketball Development Program
‘Hoop Time’ commenced in 1984 and is conducted
among Primary School Children in the Melbourne
metropolitan area. McDonald’s sponsorship funds
skills clinics conducted at schools, and a round robin
competition that culminates in a statewide final series.
We believe that by encouraging our children to make
healthy choices today, their quality of life will be better
tomorrow.
McDonald’s & Life Education Victoria – Working
together to help our children stay safe.
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For more information on Life Education Programs,
contact, Life Education Victoria on Ph: (03) 9852 0199.
of all abilities by promoting positive attitudes and
a healthy lifestyle through family and community
involvement in athletic activities.
QUEENSLAND
WORKING WONDERS AND RADIO LOLLIPOP
Radio Lollipop at the Mater Children’s Hospital and
Working Wonders at the Royal Children’s Hospital are
small radio stations which broadcast nightly to the
children’s wards.
Each child has a telephone beside their bed, and they
can pick up the phone and request songs. The studio
is run entirely by volunteers who also organise fun
activities for the children.
McDonald’s Queensland supports each hospital with
McDonald’s books, crayons, toys and puzzles for prizes,
monthly face painting sessions and Bravery Awards
for the children undergoing treatment at the hospital.
Ronald McDonald visits the hospitals twice a year to
entertain the children with jokes, gifts and his own
special brand of fun.
LITTLE ATHLETICS QUEENSLAND
Little Athletics commenced as a ‘fill in’ activity for
children too young to participate in Senior Athletics but
has since developed its own character. The emphasis
in Little Athletics is on providing a community activity
that involves the whole family. McDonald’s has been
a proud sponsor of Little Athletics since 1980 through
the provision of merchanise, marquees, achievement
certificates to every club and orange bowls. Little
Athletics has more than 13,000 participants in more
than 100 associations throughout Queensland.
GOLDEN CIRCLE SCHOOL FUN RUN
The Golden Circle School Fun Run offers Queensland
schools a fun, novel and exciting way to raise essential
funding. This quality and value added fundraising
program is tailored to the needs of the Australian
school market. McDonald’s Queensland restaurants are
an integral part of this vital support system to schools
throughout Queensland. McDonald’s helps motivate
students through the provision of vouchers and other
prizes, that assist schools to reach their fundraising
targets.
The philosophy of Little Athletics is to develop children
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SOUTH AUSTRALIA
WORLD SOLAR CHALLENGE
MCDONALD’S TXU MESSENGER
YOUTH SPORTS AWARDS
McDonald’s in South Australia is the naming rights
sponsor for the World Solar Challenge’s Best School
Entrant Award.
McDonald’s in South Australia is a principal sponsor
for the Youth Sports Awards, an annual program
administered by the Messenger Newspapers Group.
The Youth Sports Awards seek to recognise and
highlight outstanding sporting achievement across
South Australia. The Awards are open to young people
aged between 12 and 18 with nominations sought for
individual, team and service to sport categories.
The Youth Sports Awards encourage, promote and
showcase sporting achievers both in the metropolitan
and country areas of South Australia, reaffirming
McDonald’s association with community and youth
development.
Nomination kits are made available at McDonald’s
Restaurants. Finalists are selected monthly. They are
featured on the community notice boards in McDonald’s
restaurants around the state as well as a monthly
column in all 11 Messenger Newspapers.
The World Solar Challenge, first run in 1987, has
become the world’s top international solar car event. In
recent years it has evolved as the international showcase
for research into the issues of sustainable transport.
It has also captured the imagination by promoting a
great adventure in a spirit of friendly competition, the
adventure of crossing the vast Australian continent
simply on the power of daylight.
The McDonald’s Best School Entrant Award encourages
the young people of South Australia to participate in
this world class event. McDonald’s understands that
young people destined to become the engineers and
scientists of tomorrow, are the people who will be
responsible for adapting, creating and implementing
the necessary technologies of the future.
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NETBALL SA
McDonald’s restaurants in South Australia are major
sponsors of Netball SA’s metropolitan competition,
providing match balls and encouragement to the
262 teams involved in competition.
McDonald’s WA supports the fundraising event by
donating 50 cents to the Telethon appeal from every
Big Mac sold during the Telethon weekend. In 2004,
McDonald’s donated $15,111.50 to the Telethon.
Over the past five years, McDonald’s has donated more
than $75,000.
Netball SA’s metropolitan competition is renowned as
a breeding ground for Australia’s (and the world’s) top
netballers, producing one third of the squad named for
the 2002 Australian Netball Team.
For more information, contact Telethon on
Ph: (08) 9344 0752.
WESTERN AUSTRALIA
The Golden Circle Schools Fun Run is a program that
assists schools in achieving their fund raising targets.
McDonald’s WA donates prizes and vouchers to
motivate students to get involved and do their best,
all while they raise money for their school.
TELETHON
Telethon is one of Western Australia’s biggest annual
fundraising events.
GOLDEN CIRCLE SCHOOLS FUN RUN
Organised by Channel 7, all money raised goes towards
research into children’s diseases at Princess Margaret
Hospital for Children and upgrading the neo-natal ward
at King Edward Memorial Hospital. Several research
projects established through Telethon grants have led to
worldwide link-up programs.
54
history highlights
history and highlights
for the use of the name and the idea.”
INTERNATIONAL OVERVIEW
The McDonald’s brothers accepted. Ray opened his first
store in Des Plaines, Illinois, just north of Chicago.
The McDonald’s story began in the USA in 1954 with a
man named Ray Kroc.
Fifty-two-year-old Ray was selling Multi-Mixers
– milkshake machines which made five shakes
simultaneously. He received an order for eight MultiMixers from the McDonald brothers at their takeaway
outlet in California. Ray was intrigued by this customer
demand for up to 40 milkshakes at a time from a
hamburger outlet, so he decided to go to California and
take a look.
Ray was fascinated by the McDonald brothers’
operation. The menu was short, simple and cheap but
the hamburgers were good. The French Fries were made
in the store from fresh potatoes and the shakes were
thicker than the average milkshake.
Ray asked the brothers about their plans for expansion.
He was told they had none and that they were quite
content with the success they had.
He began to build his business by granting franchises
to local entrepreneurs. Each of them was committed to
using the same principles that had made the original
McDonald’s such a success.
By 1960 Ray had opened 200 restaurants throughout the
USA. In 1961 he bought the McDonald brothers’ share
of the business for $3 million and in 1965 the company
went public and became the McDonald’s Corporation.
Today, McDonald’s has more than 30,000 restaurants in
more than 120 countries on six continents. It is one of
the hundred biggest corporations in the United States, is
listed on the New York Stock Exchange, and is included
in the Dow Jones index.
The McDonald’s Corporation Head Office is located in
Oak Brook, near Chicago, Illinois, USA.
Every day, food and drink is supplied to more than 50
million people worldwide.
“Well,” Ray said, “Let me open new McDonald’s stores
and I’ll give you half of one per cent of the gross sales
56
INTERNATIONAL SNAPSHOT THROUGH THE AGES
1954
Ray Kroc became the first franchisee appointed by Mac
and Dick McDonald in San Bernardino, California.
1955
Kroc opened his first McDonald’s in Des Plaines, not far
from Chicago, Illinois.
1956
Fred Turner was hired to head the fledgling company’s
expanding operations. Twelve years later, Turner will be
appointed the company’s President.
1957
‘QUALITY, SERVICE, CLEANLINESS AND VALUE’
(QSC&V) became the Company motto. At year’s end,
there were 40 McDonald’s restaurants.
1959
A new McDonald’s opened at a rate of one every five and
a half days. The 100th McDonald’s opened in Wisconsin.
1960
McDonald’s first jingle aired on US radio.
1961
Ray Kroc bought all rights to the McDonald’s concept
from the McDonald brothers. The price: $3 million.
The first Hamburger University opened.
1962
The Golden Arches became the company logo.
1963
The one billionth McDonald’s hamburger was served
live on prime-time television. The 500th McDonald’s
restaurant opened in Toledo, Ohio. The 500th student
graduated from Hamburger University.
1965
McDonald’s Corporation went public.
1966
Ronald McDonald made his first national television
appearance. McDonald’s stock was listed on the New
York Stock Exchange.
1967
Assets exceeded $100 million. The first restaurants
outside the United States opened in Canada and Puerto
Rico. McDonald’s began network television advertising.
57
1968
The 1,000th restaurant opened in Des Plaines, Illinois.
The Big Mac was added to the menu.
1971
New countries: Japan, Holland, Germany, Panama,
Guam and Australia.
1972
Assets exceeded $500 million and sales surpassed
$1 billion. The 2,000th restaurant opened in Des
Plaines, Illinois. The Quarter Pounder was introduced.
A new McDonald’s restaurant opened every day.
1973
The Egg McMuffin sandwich was test-marketed in the
US as McDonald’s first breakfast menu item.
1974
The first Ronald McDonald House opened in
Philadelphia, USA.
1975
The company celebrated its 20th anniversary. The
10,000th student graduated from Hamburger University.
The Drive-Thru concept was unveiled at a McDonald’s in
Oklahoma. The Big Mac jingle “Twoallbeefpattiesspeci
alsaucelettucecheesepicklesonionsonasesameseedbun”
was introduced.
1976
The 4,000th McDonald’s opened in Montreal, Canada.
The 20 billionth hamburger was served.
1978
The 5,000th restaurant opened in Fujisawa City, Japan.
1980
The 6,000th restaurant opened in Munich, Germany
and the first floating McDonald’s opened on a steamer
in St Louis, Missouri.
1984
Ray Kroc, McDonald’s Founder and Senior Chairman,
died and Ronald McDonald Children’s Charities (RMCC)
was established in his memory. In 1996, RMCC changed
its name to Ronald McDonald House Charities.
1985
Ray Kroc’s first McDonald’s in Des Plaines, Illinois,
re-opened as a museum, complete with original 1955
cooking equipment and models of crew wearing the
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original uniform. McDonald’s became one of the 30
companies which comprise the famous Dow Jones
Industrial Average.
1986
In February, the 9,000th restaurant opened in Sydney,
Australia. McDonald’s opened its first restaurant near
the North Pole, with the address McDonald’s, Santa
Claus Lane, North Pole, Alaska.
1987
By the end of the year, McDonald’s was serving 20 million
people a day in nearly 10,000 restaurants in 47 countries.
1988
System-wide sales exceeded $16 billion.
McDonald’s ceased using CFCs in the manufacture of
foam packaging.
1990
The world’s largest McDonald’s with 900 seats opened
in Pushkin Square, Gorky Street, Moscow. More than
30,000 customers visited on its first day of opening. A
McDonald’s restaurant was opened somewhere in the
world every 14.5 hours.
1991
The 150th Ronald McDonald House opened in Paris.
1993
McDonald’s became the second most recognised brand
in the world after Coca-Cola.
1996
McDonald’s was the Official Restaurant of the Atlanta
Olympics, setting up portable restaurants for the public
at Olympic venues, and five special-menu restaurants in
the Athletes’ Village. This was the year that McDonald’s
became the world’s Number One brand.
1997
McDonald’s remained the world’s Number One
brand. Macedonia became the 104th country to
host the Golden Arches; the opening of McDonald’s
in Macedonia brought the number of restaurants in
Central Europe to 250. In Asia, Taiwan opened its 200th
McDonald’s restaurant. This store was Asia’s 3,600th
McDonald’s restaurant.
1998
Death of Dick McDonald, co-founder of McDonald’s.
59
1999
McDonald’s opened its 25,000th restaurant (Chicago,
USA). Jack Greenberg appointed Chairman and Chief
Executive Officer of McDonald’s Corporation. Jim
Cantalupo appointed Vice Chairman and President of
McDonald’s Corporation.
The Board of Directors names Jim Cantalupo as Chairman
and CEO following Jack Greenberg’s retirement.
2000
McDonald’s was the Official Restaurant of the Sydney
2000 Olympic Games in Australia. McDonald’s opened
its first restaurant in American Samoa – McDonald’s
120th country.
McDonald’s Advisory Council on Healthy Lifestyles is
created. McDonald’s Denmark opens the world’s first
HFC (hydroflurocarbon)–free restaurant in Vejle.
2001
The McDonald’s Family rallies to support those affected
by the September 11 events through donations of food,
services and money.
2003
First global ad campaign, ‘i’m lovin’ it’ is launched in
Munich, Germany on 2 September.
2004
Chairman and CEO Jim Cantalupo passes away on
19 April. Charlie Bell is named President and CEO as
Jim Cantalupo’s successor.
The Happy Meal celebrates 25 years (1979-2004).
RMHC is named one of the top 100 charities by
Worth Magazine.
Jim Skinner is named CEO after President and CEO
Charlie Bell steps down.
2002
McDonald’s designates 20 November as World Children’s
Day benefiting RMHC and children everywhere.
2005
Former President and CEO Charlie Bell passes away on
17 January.
McDonald’s publishes its first-ever Global Social
Responsibility Report on 15 April.
McDonald’s celebrates its 50th Anniversary on 15 April.
60
AUSTRALIAN HIGHLIGHTS
1971
McDonald’s Australia opened its first restaurant in the
Sydney suburb of Yagoona.
1972
Australia’s first franchisee-operated restaurant opened in
Fairlight NSW.
1973
Peter Ritchie was appointed Managing Director.
McDonald’s opened its first store in Victoria in
Glen Waverley.
1975
The first Queensland restaurant opened at
Mermaid Beach.
1976
McDonald’s first store in the Australian Capital Territory
opened in Dickson.
1977
McDonald’s opened its first South Australian store
in Enfield.
1978
First Australian Drive-Thru store opened in
Warrawong, NSW.
1981
Australia’s first Ronald McDonald House opened at the
Royal Alexandra Children’s Hospital, Camperdown NSW.
1982
McDonald’s opened its first restaurant in Western
Australia at Cinema City in Perth.
1985
McDonald’s launched its association with tennis in the
McDonald’s Junior Tennis Australia program.
Ronald McDonald House Charities became a registered
Australian charity.
1987
Breakfast was introduced to the Australian menu.
1989
Tasmania’s first McDonald’s opened at Moonah.
Packaging without CFCs was introduced.
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Annual Australian system-wide sales topped $500
million for the first time. The first Australian McDonald’s
Management Training Centre opened at Thornleigh, NSW.
1991
McHappy Day was held for the first time in Australia,
raising $375,000 for Ronald McDonald House Charities
and the Variety Clubs of Australia.
McDonald’s Australia’s first restaurant in a hospital
opened at the Royal Children’s Hospital, Melbourne,
Victoria. McDonald’s Australia’s first restaurant in
alliance with a petrol station opened. Foam burger
packaging was completely phased out and all burgers
are now packaged in paper wraps. The first McDonald’s
at an Australian airport opened at Melbourne Airport.
1992
McDonald’s set up the world’s most remote and fastest
opening/closing restaurant for the Variety Club Bash in
Jervoice, NT, operating for just 12 hours.
Anne Sargeant became McDonald’s Australia’s first
female Board member.
1994
McDonald’s opened in Casuarina Shopping Centre,
Northern Territory and is now in every Australian State.
Australian system-wide sales exceeded $1 billion for the
first time.
1994
Peter Ritchie resigned as Executive Chairman of
McDonald’s Australia, but continues as Non-Executive
Chairman of the Company.
1996
McDonald’s Australia received the international Three
Pillars Award. Through this honour, the worldwide
McDonald’s System recognised Australia’s outstanding
achievements in customer service, market share, and
key business areas. A huge portable restaurant was set
up to cater for sports fans at the Melbourne Formula
One Grand Prix in Albert Park.
McDonald’s Southern Region Management Training
Centre opened in Melbourne. Another Management
Training Centre opened in Brisbane to service
McDonald’s in Queensland, the Northern Territory, and
the Pacific countries of Fiji, Western Samoa and Tahiti.
1993
World’s first McCafé opened (Melbourne, Victoria).
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1997
McDonald’s Australia announced its involvement with
the Sydney 2000 Olympic Games. McDonald’s is a T.O.P.
(The Olympic Program) sponsor of the Olympic Games
and Paralympic Games worldwide.
There was a national focus on McDonald’s youth training
programs, with the announcement of VCE accreditation
for McDonald’s Advanced Crew Course available in
Victoria in 1998. In 1997, McDonald’s became a party
to the Federal Government’s Greenhouse Challenge
Co-operative Agreement. This is a joint initiative of
government and industry which encourages companies
to voluntarily reduce their greenhouse gas emissions
while improving the bottom line of business. McDonald’s
was the first company in the Australian food retail
industry to take up this challenge.
1999
Guy Russo was appointed Managing Director.
McDonald’s Australia’s domestic flagship burger ‘The
McOz’ arrives on the permanent menu.
2000
McDonald’s was the Official Restaurant of the Sydney
2000 Olympic Games, serving more than 1.2 million
meals to athletes, officials and spectators.
In 2000, McDonald’s opened its 700th Australian
restaurant (McDonald’s Coffs Harbour North NSW).
2001
Thirtieth birthday of McDonald’s Australia. Twentieth
birthday of Ronald McDonald House in Australia.
2001
New Tastes Menu introduced throughout Australia.
2001
Peter Ritchie retires as Relationship Partner and
Chairman/Non Executive.
2002
Bob Mansfield appointed as Chairman of the
McDonald’s Australia Board of Directors.
2003
Launch of alternative Happy Meal, which includes a
cheese and tomato toasted sandwich with sultanas and
an orange juice, with less than six grams of fat.
Launch of McDonald’s Food Values Campaign,
highlighting to customers the truth about the quality
and high standards of our beef. Opening of the 100th
McCafé in Australia.
63
Launch of Salads Plus menu, which includes eight
products with no more than 10 grams of fat per serve.
McDonald’s takes steps to find dietitians to help develop
core menu items and future products and now consults
with The Food Group Australia.
The QuickStart menu containing a new range of breakfast
cereals, yoghurts, juices and fruit cups, is introduced.
Ronald McDonald House Charities open their first Beach
House at Bateman’s Bay, NSW.
2004
Nutrition labelling is introduced to McDonald’s menu
items – a Quick Service Restaurant First.
Recipe for buns changes in May. Buns now have no
more than 5 per cent sugar.
First McDonald’s ‘Open Doors’ Day in Australia.
All McDonald’s restaurants begin using a liquid canola
oil blend. Ronald McDonald House opens in Townsville,
Queensland. Deli Choices menu launches in South Australia.
All McDonald’s restaurants change to a liquid canola
oil blend, containing no cholesterol and 75 per cent
less saturated fat compared to the previous blend. The
new oil is in line with recognised standard guidelines for
healthy oils.
The South Australian market launches the new Deli
Choices menu – a selection of seven toasted rolls with
premium fillings made to order. Three out of the seven
products contain less than 10 grams of fat per serve.
McDonald’s officially opens the first of eight new
concept restaurants in Sydney, remodelled as part of a
$4 million renovation program.
In November, Ronald McDonald stars in a McDonald’s
advertisement to encourage children to get involved in
everyday energetic and team activities. The message to
children is that exercise is fun.
2005
Ronald McDonald House opens in Wagga Wagga, NSW.
Australia’s 250th McCafé opens in West Gosford, NSW.
In May, the new Deli Choices menu becomes available
Australia-wide.
64
McDonald’s plans to increase its salad offerings in late
2005, providing further choice for customers.
2006
One of the most exciting projects we have been
working on is an alternative Happy Meal which
we plan to launch in our restaurants in July.
We have been working on this project for the past three
years and it has been one of our biggest challenges for
the McDonald’s Australia business. We want to make
sure it is fun, taste great and parents feel good about
buying it for their children.
In the coming months, we will be introducing % Daily
Intake (%DI) labelling on our packaging. This is to help
customers make informed choices when they visit our
McDonald’s restaurants.
Later this year, McDonald’s Australia plans to launch
the next generation of oil which is significantly lower in
trans fats. So as you can see 2006 is going to be a busy
but exciting year for McDonald’s Australia.
65
did you know
Prior to serving we only add salt and pepper to our
Big Macs, Cheeseburgers, Hamburgers, Quarter
Pounders and McOz burgers.
The fresh eggs you use at home are the same ones
we make breakfast with everyday at McDonald’s. We
crack them open and cook them for our McMuffins
and scrambled eggs.
McDonald’s Thickshakes and Sundaes are made
using dairy milk.
Potatoes for our Hashbrowns are sourced entirely
within Australia while potatoes for our French Fries
are sourced from both Australia and New Zealand..
McDonald’s Apple Pies are filled with Australian
grown Granny Smith apples. In fact, more than 1
million apples are used every year in McDonald’s
Apple Pies
McDonald’s uses locally baked buns and muffins
made from Australian grown wheat flour.
Our Fish are caught in some of the world’s cleanest waters. The premium Hoki and Pollock fish we use to prepare our super-delicious Filet-O-Fish burgers are renowned for their succulent moist texture, white flesh and great mild taste. That’s why we use them!
McDonald’s uses crispy and juicy vegetables from
Australian farmers.
Our tomatoes are grown in farms with direct
sunlight and good soil. To ensure they taste juicy,
ripe and fresh, we slice our tomatoes daily in-store,
for our burgers and salads.
McDonald’s Chicken McNuggets are made from
hormone free chicken breast meat. They are served
in a specially seasoned tempura coating. They are
shaped to ensure consistency in weight.
McDonald’s uses buns and muffins made from
Australian grown wheat flour.
Last year Freshstart Bakeries used 30,000 kg of
sesame seeds on McDonald’s Big Macs and Quarter
Pounder Buns.
The McChicken pattie is made from boned breast
and thigh meat and is cooked in a golden brown
batter coating.
McDonald’s purchases food from the same leading
brands as you buy from the supermarket.
66
Our suppliers include leading companies in Australia
like Arnotts, Fresh Start Bakeries, Golden States
Foods, Dairy Farmers and Heinz to name a few. We
purchases more than $600 million worth of goods
from these suppliers and many others every year.
All these ingredients are prepared and served to the highest standards of quality, hygiene and food safety
McDonald’s Australia has one of the highest
percentages of locally sourced products and
ingredients in the McDonald’s System worldwide
93 per cent. We only import seven per cent of our
volume from overseas.
McDonald’s regular menu items do not contain any
added MSG.
Diet drinks with sweetener instead of sugar are available for customers who prefer them.
Most of our food contains some salt, in amounts similar to grocery foods purchased for the home. Our French Fries are salted just prior to serving but you can request them without added salt.
What we leave out is as important as what we put in our food. Any additives are those already included by the supplier to maintain quality and are approved by Food Standards Australia and New Zealand.
McDonald’s regular menu items do not contain any added MSG.
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restaurant openings
when did we open in your suburb, city or town?
OPEN DATE
RESTAURANT
December 1971..... Yagoona (NSW)
February 1974....... Blacktown Main Street (NSW)
July 1972................ Hurlstone Park (NSW)
July 1974................ Emerton (NSW)
August 1972.......... Sans Souci (NSW)
July 1974................ Elsternwick (Vic)
September 1972.... Fairlight (NSW)
August 1974.......... Punchbowl (NSW)
October 1972........ Liverpool West (NSW)
August 1974.......... Villawood (NSW)
October 1972........ George Street (NSW)
October 1974........ South Oakleigh (Vic)
May 1973............... Bexley (NSW)
February 1975....... Nunawading (Vic)
September 1973.... Glen Waverley (Vic)
March 1975............ Merrylands (NSW)
October 1973........ Clayton (Vic)
June 1975.............. Preston (Vic)
December 1973..... Kingsford (NSW)
June 1975.............. Prahran (Vic)
January 1974......... Waitara (NSW)
August 1975.......... Gladesville (NSW)
February 1974....... Collingwood (Vic)
August 1975.......... Mermaid Beach (Qld)
69
August 1975.......... Croydon (Vic)
July 1976................ Flemington (Vic)
October 1975........ Caringbah (NSW)
July 1976................ Mt Gravatt II (Qld)
November 1975.... Aspley (Qld)
August 1976.......... Burwood (Vic)
November 1975.... Yarraville (Vic)
September 1976.... Cheltenham (Vic)
December 1975..... Belmont (NSW)
September 1976.... Weston (ACT)
January 1976......... St Kilda (Vic)
October 1976........ Pitt Street (NSW)
January 1976......... Bondi Junction (NSW)
October 1976........ Highpoint (Vic)
January 1976......... Campbelltown (NSW)
November 1976.... Northmead (NSW)
January 1976......... Surfers Paradise (Qld)
November 1976.... Geelong (Belmont) (Vic)
February 1976....... Broadway (NSW)
November 1976.... Ferntree Gully (Vic)
February 1976....... Newmarket (Qld)
December 1976..... Sunshine (Vic)
February 1976....... Broadmeadow (NSW)
December 1976..... Swanston Street (Vic)
April 1976.............. Reservoir (Vic)
December 1976..... North Ryde (NSW)
June 1976.............. Dickson (ACT)
January 1977......... Fairymeadow (NSW)
70
April 1977.............. Heidelberg (Vic)
May 1978............... Warrawong (NSW)
May 1977............... Annerley (Qld)
June 1978.............. Westlakes (SA)
June 1977.............. Camberwell (Vic)
June 1978.............. Felixstow (SA)
July 1977................ Noble Park (Vic)
July 1978................ Toowoomba City (Qld)
September 1977.... Balwyn (Vic)
July 1978................ Croydon (SA)
November 1977.... Figtree (NSW)
August 1978.......... Maroochydore (Qld)
December 1977..... Liverpool South (NSW)
September 1978.... Engadine (NSW)
December 1977..... Bundaberg (Qld)
October 1978........ Hurstville (NSW)
December 1977..... Enfield (SA)
October 1978........ Camden Park (SA)
December 1977..... Fairfield (NSW)
October 1978........ Mulgrave (Vic)
December 1977..... Bendigo (Vic)
November 1978.... Frewville (SA)
January 1978......... Frankston (Vic)
November 1978.... Dandenong (Vic)
January 1978......... Coorparoo (Qld)
December 1978..... Fawkner (Vic)
March 1978............ Carlingford (NSW)
December 1978..... Hoyts George Street (NSW)
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December 1978..... Ballarat (Vic)
June 1979.............. Rundle Mall (SA)
December 1978..... Albion (Qld)
June 1979.............. Wantirna (Vic)
December 1978..... Kings Cross (NSW)
July 1979................ Bankstown (NSW)
December 1978..... Wyong (NSW)
July 1979................ Doncaster (Vic)
December 1978..... Cannon Hill (Qld)
August 1979.......... Eastwood (NSW)
December 1978..... Moonee Ponds (Vic)
September 1979.... Strand (NSW)
March 1979............ St Marys (NSW)
September 1979.... Wynyard (NSW)
March 1979............ Sunnybank (Qld)
September 1979.... Hurstville South (NSW)
March 1979............ Mayfield (NSW)
November 1979.... Cremorne (NSW)
March 1979............ Parramatta North (NSW)
November 1979.... Gosford West (NSW)
April 1979.............. Sylvania (NSW)
December 1979..... Penrith (NSW)
May 1979............... Parramatta Westfield L3 (NSW)
December 1979..... Castle Hill (NSW)
June 1979.............. Auburn (NSW)
December 1979..... Greensborough (Vic)
June 1979.............. Parramatta Smith Street (NSW)
February 1980....... Eastlakes (NSW)
72
April 1980.............. Brookvale (NSW)
December 1981..... Miranda (NSW)
May 1980............... Niddrie (Vic)
April 1982.............. Dubbo (NSW)
June 1980.............. Albury (NSW)
July 1982................ Keysborough (Vic)
July 1980................ Hoyts Regent (Qld)
August 1982.......... Charlestown (NSW)
October 1980........ Morwell (Vic)
August 1982.......... Cinema City (WA)
October 1980........ Bourke St West (Vic)
October 1982........ Toombul (Qld)
November 1980.... Geelong North (Vic)
October 1982........ Warwick Grove (WA)
December 1980..... Bourke St East (Vic)
November 1982.... Belmont (WA)
July 1981................ Campsie (NSW)
November 1982.... Rockingham (WA)
November 1981.... Tamworth (NSW)
November 1982.... Lilydale (Vic)
November 1981.... Macquarie (NSW)
November 1982.... Dianella (WA)
November 1981.... Burwood (NSW)
December 1982..... Minto (NSW)
December 1981..... Chadstone (Vic)
December 1982..... Cavill Mall (Qld)
December 1981..... Indooroopilly (Qld)
December 1982..... Hindley Street (SA)
73
December 1982..... Hornsby (NSW)
May 1984............... Carlton (Vic)
December 1982..... Hunter Street (NSW)
June 1984.............. Marrickville (NSW)
March 1983............ Fortitude Valley (Qld)
June 1984.............. Shepparton (Vic)
March 1983............ Bondi Junction II (NSW)
October 1984........ Wagga Wagga (NSW)
May 1983............... Sydney Entertainment Centre (NSW)
November 1984.... Dandenong City (Vic)
May 1983............... Jolimont (WA)
December 1984..... Midland (WA)
May 1983............... Hexham (NSW)
December 1984..... Tea Tree Plaza (SA)
June 1983.............. Pitt & Park Streets (NSW)
December 1984..... Melville (WA)
June 1983.............. Newtown (NSW)
April 1985.............. Kings Park (NSW)
June 1983.............. Goulburn (NSW)
May 1985............... Labrador (Qld)
December 1983..... Coolangatta (Qld)
June 1985.............. Capalaba (Qld)
December 1983..... Plaza (NSW)
July 1985................ Orange (NSW)
December 1983..... Mornington (Vic)
August 1985.......... Booval (Qld)
April 1984.............. Cross Roads (SA)
September 1985.... Mildura (Vic)
74
September 1985.... Redcliffe (Qld)
August 1986.......... Coburg (Vic)
November 1985.... Coffs Harbour (NSW)
September 1986.... Penrith Leagues (NSW)
November 1985.... Maddington (WA)
September 1986.... Gordon (NSW)
November 1985.... Noarlunga (SA)
October 1986........ Revesby (NSW)
December 1985..... Chatswood (NSW)
October 1986........ Fremantle (WA)
December 1985..... Albury North (NSW)
November 1986.... Prospect (NSW)
December 1985..... Traralgon (Vic)
November 1986.... Hoyts Surfers (Qld)
January 1986......... North Sydney (NSW)
November 1986.... Coffs Mall (NSW)
January 1986......... Thomastown (Vic)
December 1986..... Observation City (WA)
June 1986.............. Nowra (NSW)
December 1986..... Logan Central (Qld)
July 1986................ Windsor (NSW)
December 1986..... Cavill III (Qld)
July 1986................ Concord (NSW)
December 1986..... Bourke Street Village (Vic)
August 1986.......... East Victoria Park (WA)
March 1987............ Forestway (NSW)
August 1986.......... Loganholme (Qld)
April 1987.............. Lansvale (NSW)
75
April 1987.............. Grosvenor (Qld)
November 1987.... Dianella II (WA)
June 1987.............. Burleigh Heads (Qld)
November 1987.... Chatswood Foodcourt (NSW)
June 1987.............. Patrick Street Mall (NSW)
November 1987.... Tullamarine (Vic)
July 1987................ Armadale (WA)
December 1987..... Geelong CBD (Vic)
July 1987................ Caloundra (Qld)
December 1987..... Port Macquarie (NSW)
August 1987.......... Salisbury (SA)
December 1987..... Karingal (Vic)
August 1987.......... Ipswich City (Qld)
December 1987..... Warriewood (NSW)
August 1987.......... Elizabeth (SA)
February 1988....... Town Hall (WA)
August 1987.......... Queanbeyan (NSW)
March 1988............ Myer Centre (Qld)
September 1987.... Strathpine (Qld)
March 1988............ Reynella (SA)
October 1987........ Hoppers Crossing (Vic)
May 1988............... Elizabeth St (Vic)
October 1987........ Maitland East (NSW)
July 1988................ Marina Mirage (Qld)
October 1987........ Woodbine (NSW)
July 1988................ Newcomb (Vic)
October 1987........ Erina (NSW)
July 1988................ Thornleigh (NSW)
76
August 1988.......... Albion Park Rail (NSW)
December 1988..... Toowoomba South (Qld)
August 1988.......... Townsville Lakes (Qld)
December 1988..... Nerang (Qld)
August 1988.......... Deer Park (Vic)
December 1988..... Aitkenvale (Qld)
September 1988.... Cairns (Qld)
January 1989......... Forrest Place (WA)
October 1988........ Fountain Gate (Vic)
March 1989............ Tuggeranong (ACT)
October 1988........ Clifton Hill (Vic)
March 1989............ Morley (WA)
October 1988........ Marion Foodcourt (SA)
May 1989............... Jindalee (Qld)
October 1988........ King St Newcastle (NSW)
May 1989............... Eagle Street Pier (Qld)
October 1988........ Melton (Vic)
June 1989.............. Northland (Vic)
November 1988.... Minchinbury (NSW)
August 1989.......... Bathurst (NSW)
November 1988.... Warringah Mall (NSW)
October 1989........ Rockhampton (Qld)
November 1988.... Nunawading II (Vic)
October 1989........ Wendouree (Vic)
November 1988.... Edgeworth (NSW)
October 1989........ Moonah (Tas)
December 1988..... Eastgardens (NSW)
November 1989.... Ballina (NSW)
77
November 1989.... Hurstville Westfield (NSW)
June 1990.............. Rosny Park (Tas)
November 1989.... Rowville (Vic)
June 1990.............. Tuart Hill (WA)
November 1989.... Warrnambool (Vic)
June 1990.............. Swanston Street II (Vic)
November 1989.... Muswellbrook (NSW)
June 1990.............. Darlington (SA)
November 1989.... Wetherill Park (NSW)
July 1990................ Bondi Beach (NSW)
November 1989.... Armidale Airport Express (NSW)
July 1990................ Cessnock (NSW)
November 1989.... Armidale (NSW)
July 1990................ Beldon (WA)
December 1989..... Altona (Vic)
August 1990.......... Toombul II (Qld)
December 1989..... Taylors Lakes (Vic)
August 1990.......... William Street (WA)
December 1989..... Civic (NSW)
September 1990.... Southland Foodcourt (Vic)
March 1990............ Caboolture (Qld)
September 1990.... Blaxland (NSW)
April 1990.............. Mackay North (Qld)
September 1990.... Stanmore (NSW)
April 1990.............. Cranbourne (Vic)
September 1990.... Narellan (NSW)
May 1990............... Sydney Gateway (NSW)
October 1990........ Kangaroo Flat (Vic)
78
October 1990........ Victoria Market (Vic)
April 1991.............. Oxford Street (NSW)
October 1990........ Mill Park (Vic)
April 1991.............. Lithgow (NSW)
October 1990........ Belconnen Foodcourt (ACT)
May 1991............... Kenmore (Qld)
October 1990........ Brighton (Vic)
June 1991.............. Bourke St Mall (Vic)
November 1990.... Taree (NSW)
July 1991................ Kings Meadows (Tas)
November 1990.... Knox City (Vic)
July 1991................ Eltham (Vic)
November 1990.... Belconnen (ACT)
August 1991.......... Tea Tree Plaza Foodcourt (SA)
December 1990..... Manly Wharf (NSW)
August 1991.......... Enfield (NSW)
December 1990..... Wentworthville (NSW)
August 1991.......... Albany Creek (Qld)
December 1990..... Blacktown Foodcourt (NSW)
September 1991.... Clayton Central (Vic)
December 1990..... Mooroolbark (Vic)
September 1991.... Raymond Terrace (NSW)
February 1991....... Broadbeach (Qld)
September 1991.... Bairnsdale (Vic)
March 1991............ Arana Hills (Qld)
September 1991.... Melbourne Central (Vic)
March 1991............ Parkes (NSW)
September 1991.... Frankston North (Vic)
79
October 1991........ Mount Gambier (SA)
December 1991..... Sunbury (Vic)
October 1991........ Hervey Bay (Qld)
December 1991..... Royal Children’s Hospital (Vic)
October 1991........ Castle Towers (NSW)
December 1991..... Centrepoint (NSW)
October 1991........ Gladstone (Qld)
December 1991..... Myer II (Qld)
November 1991.... Melbourne Airport (Vic)
December 1991..... Coogee (NSW)
November 1991.... Chelsea Heights (Vic)
April 1992.............. Ansett Sydney Airport (NSW)
November 1991.... Rosebud (Vic)
May 1992............... Liverpool Foodcourt (NSW)
November 1991.... Horsham (Vic)
May 1992............... Australia Fair (Qld)
November 1991.... Goodna (Qld)
June 1992.............. Toowong (Qld)
November 1991.... Virginia (Qld)
June 1992.............. Blackburn (Vic)
December 1991..... Sutton Forest (NSW)
June 1992.............. St Peters (NSW)
December 1991..... St Marys South (NSW)
July 1992................ Parklea Markets (NSW)
December 1991..... Garden City Foodcourt (Qld)
July 1992................ Bankstown Square (NSW)
December 1991..... Glenrowan South (Vic)
July 1992................ Oak Park (Vic)
80
July 1992................ Lakehaven (NSW)
October 1992........ Randwick (NSW)
July 1992................ Brunswick (Vic)
November 1992.... Doncaster East (Vic)
July 1992................ Swansea (NSW)
November 1992.... Stafford (Qld)
August 1992.......... Beenleigh (Qld)
November 1992.... Forrestfield (WA)
August 1992.......... St Marys II (NSW)
November 1992.... Waverley Gardens (Vic)
September 1992.... Helensvale (Qld)
December 1992..... Fulham Gardens (SA)
September 1992.... Ashfield Mall (NSW)
December 1992..... Innaloo Foodcourt (WA)
September 1992.... Woden (ACT)
December 1992..... Wodonga (Vic)
October 1992........ Miranda Foodcourt (NSW)
December 1992..... Townsville Willows (Qld)
October 1992........ Browns Plains (Qld)
December 1992..... Wollongong (NSW)
October 1992........ Pacific Fair (Qld)
December 1992..... Hastings (Vic)
October 1992........ Burnie (Tas)
December 1992..... Sydney International Airport (NSW)
October 1992........ Collins St (Vic)
February 1993....... Werribee (Vic)
October 1992........ Doncaster F/C (Vic)
March 1993............ Richmond (NSW)
81
March 1993............ Moe (Vic)
July 1993................ Mt Isa (Qld)
April 1993.............. Adelaide Myer Centre (SA)
July 1993................ Burleigh Waters (Qld)
April 1993.............. Maroubra (NSW)
July 1993................ O’Connor (WA)
April 1993.............. M4 West (NSW)
July 1993................ Kallangur (Qld)
April 1993.............. Five Dock (NSW)
July 1993................ Endeavour Hills (Vic)
April 1993.............. Piccadilly Arcade (WA)
August 1993.......... Dapto (NSW)
May 1993............... Cleveland (Qld)
August 1993.......... Ormond (Vic)
May 1993............... Warwick (Qld)
August 1993.......... Liverpool North (NSW)
May 1993............... Kempsey (NSW)
August 1993.......... Collinswood (SA)
June 1993.............. Cairns Esplanade (Qld)
August 1993.......... Penrith Plaza (NSW)
June 1993.............. Woy Woy (NSW)
August 1993.......... St Kilda Road (Vic)
July 1993................ Elanora “The Pines” (Qld)
September 1993.... Trinity Gardens (SA)
July 1993................ M4 East (NSW)
September 1993.... Warwick Entertainment Centre (WA)
July 1993................ Rosehill (NSW)
September 1993.... Bayswater North (Vic)
82
September 1993.... Manly Corso (NSW)
December 1993..... Warilla (NSW)
September 1993.... Taren Point (NSW)
December 1993..... Ascot (WA)
October 1993........ Burnley (Vic)
December 1993..... Sale (Vic)
October 1993........ Erina Fair (NSW)
December 1993..... Frankston Bayside (Vic)
October 1993........ Doonside (NSW)
December 1993..... Broadmeadows (Vic)
October 1993........ The Rocks (NSW)
December 1993..... Invermay (Tas)
October 1993........ Hunter Connection (NSW)
February 1994....... Bass Hill (NSW)
October 1993........ Ballajura (WA)
February 1994....... West Ryde (NSW)
October 1993........ Whitford City (WA)
March 1994............ Gosford Market Place (NSW)
October 1993........ Dural (NSW)
March 1994............ Casuarina Foodcourt (NT)
November 1993.... Waterloo (NSW)
March 1994............ Footscray (Vic)
November 1993.... Pakenham (Vic)
March 1994............ Lane Cove (NSW)
November 1993.... Devonport (Tas)
March 1994............ Box Hill 7 Eleven (Vic)
November 1993.... Rosemeadow (NSW)
April 1994.............. Hawthorn (Vic)
83
April 1994.............. Toowoomba West (Qld)
July 1994................ Singleton (NSW)
April 1994.............. Glenmore (Qld)
August 1994.......... Box Hill Central (Vic)
April 1994.............. Townsville Mall (Qld)
August 1994.......... Tamworth South (NSW)
May 1994............... Yallambie (Vic)
August 1994.......... Bomaderry (NSW)
May 1994............... Wynnum West (Qld)
August 1994.......... Springwood (Qld)
May 1994............... Newcastle CBD (NSW)
August 1994.......... Plumpton (NSW)
May 1994............... Dalby (Qld)
August 1994.......... Corio (Vic)
June 1994.............. South Perth (WA)
September 1994.... North Perth (WA)
June 1994.............. Booragoon (WA)
September 1994.... Wagga Central (NSW)
June 1994.............. Macarthur Sq (NSW)
September 1994.... Eastland (Vic)
July 1994................ South Melbourne (Vic)
October 1994........ Ayr (Qld)
July 1994................ West Terrace (SA)
October 1994........ Kwinana (WA)
July 1994................ Mount Druitt (NSW)
October 1994........ Miranda Foodcourt II (NSW)
July 1994................ Willetton (WA)
October 1994........ Morley Foodcourt (WA)
84
October 1994........ Kingston (Tas)
November 1994.... Lismore (NSW)
October 1994........ Ludmilla (NT)
November 1994.... Capalaba Foodcourt (Qld)
October 1994........ Bateau Bay (NSW)
November 1994.... McWhirters (Qld)
October 1994........ Epping (Vic)
December 1994..... Colac (Vic)
October 1994........ Martin Place (NSW)
December 1994..... Mittagong (NSW)
October 1994........ Grafton (NSW)
December 1994..... Smithfield (NSW)
November 1994.... Wollongong Central (NSW)
December 1994..... Mandurah Forum (WA)
November 1994.... Braddon (ACT)
December 1994..... George & Bridge (NSW)
November 1994.... Kingaroy (Qld)
December 1994..... Brisbane Transit Centre (Qld)
November 1994.... Geelong West (Vic)
December 1994..... Wallsend Plaza (NSW)
November 1994.... Erindale (ACT)
December 1994..... Gawler (SA)
November 1994.... Gatton (Qld)
December 1994..... Glenquarie (NSW)
November 1994.... Moree (NSW)
December 1994..... Griffith (NSW)
November 1994.... Sunshine Plaza (Qld)
December 1994..... Riverton (WA)
85
December 1994..... Wynyard Ramp (NSW)
May 1995............... Braeside (Vic)
December 1994..... Edward Street (Qld)
May 1995............... Campsie Centre (NSW)
December 1994..... Campbellfield (Vic)
May 1995............... Sandy Bay (Tas)
December 1994..... Lane Cove West (NSW)
May 1995............... Top Ryde (NSW)
January 1995......... Stones Corner (Qld)
June 1995.............. St Ives (NSW)
February 1995....... Doveton (Vic)
June 1995.............. Noosaville (Qld)
March 1995............ Inala Plaza (Qld)
June 1995.............. Lakemba (NSW)
March 1995............ Parramatta Westfield Foodcourt L5 (NSW)
June 1995.............. Mirrabooka (WA)
June 1995.............. Bicton (WA)
March 1995............ Marrickville Metro (NSW)
June 1995.............. Bonnyrigg (NSW)
April 1995.............. Echuca (Vic)
June 1995.............. Bunbury (WA)
April 1995.............. Albert Street (Qld)
June 1995.............. Toronto (NSW)
April 1995.............. Para Hills (SA)
June 1995.............. Kew (Vic)
April 1995.............. Ballarat Sturt Street (Vic)
July 1995................ Innaloo (WA)
86
July 1995................ St Albans (Vic)
September 1995.... Swan Hill (Vic)
July 1995................ Bankstown Sq Foodcourt (NSW)
September 1995.... Bracken Ridge (Qld)
July 1995................ Dandenong Plaza (Vic)
September 1995.... Tower Hill (Vic)
August 1995.......... Collins St East (Vic)
September 1995.... Emerald (Qld)
August 1995.......... Brookside (Qld)
September 1995.... Liverpool Plaza (NSW)
August 1995
September 1995.... Mt Ommaney Foodcourt (Qld)
Greensborough Plaza Foodcourt (Vic)
September 1995.... Holmesglen (Vic)
August 1995.......... Kincumber (NSW)
October 1995........ Kotara Foodcourt (NSW)
August 1995.......... Bridgewater (Tas)
October 1995........ Earlville (Qld)
August 1995.......... Bondi Junction Carousel (NSW)
October 1995........ Tuggerah Foodcourt (NSW)
August 1995.......... Baulkham Hills Express (NSW)
October 1995........ Maryborough (Qld)
September 1995.... Frankston II (Vic)
October 1995........ Rocklea (Qld)
September 1995.... Eagle Vale (NSW)
October 1995........ Emu Plains (NSW)
September 1995.... Merrylands Express (NSW)
October 1995........ Carina Heights (Qld)
87
October 1995........ Hinchinbrook (NSW)
December 1995..... Bourke St Central (Vic)
November 1995.... Mount Druitt Foodcourt (NSW)
December 1995..... Chatswood Railway (NSW)
November 1995.... Blacktown Mega Centa (NSW)
December 1995..... Chatswood Plaza Centre (NSW)
November 1995.... Neeta City (NSW)
December 1995..... Renmark (SA)
November 1995.... Salamander Bay (NSW)
December 1995..... Gympie (Qld)
November 1995.... Marsden (Qld)
December 1995..... Bribie Interchange (Qld)
November 1995.... Runaway Bay (Qld)
December 1995..... Laverton (Vic)
November 1995.... Palmerston (NT)
December 1995..... Deception Bay (Qld)
November 1995.... Nathan Plaza (Qld)
December 1995..... Bundaberg City (Qld)
November 1995.... Hollywood Plaza (SA)
December 1995..... Woodridge Centrepoint (Qld)
December 1995..... Woodbridge (WA)
December 1995..... Broadway O/T Mall (Qld)
December 1995..... Burwood K Mart (Vic)
December 1995..... Port Macquarie Highway (NSW)
December 1995..... Vermont South (Vic)
December 1995..... Casula (NSW)
December 1995..... Glasshouse Express (NSW)
December 1995..... Werrington (NSW)
88
December 1995..... Logan Hyperdome (Qld)
May 1996............... Kelmscott (WA)
December 1995..... Yass (NSW)
May 1996............... Tweed Centro (NSW)
January 1996......... Hampton Park (Vic)
May 1996............... Mudgee (NSW)
February 1996....... Quakers Hill (NSW)
May 1996............... Robina Foodcourt (Qld)
February 1996....... Richmond (Vic)
June 1996.............. Hamilton (Vic)
February 1996....... Smithfield Service Centre (Qld)
June 1996.............. Drummoyne (NSW)
March 1996............ St Marys Village Express (NSW)
June 1996.............. Leongatha (Vic)
March 1996............ Fairfield Forum Express (NSW)
June 1996.............. Peninsula Fair (Qld)
March 1996............ Geelong Central (Vic)
June 1996.............. Fyshwick (ACT)
April 1996.............. Goulburn South (NSW)
June 1996.............. Oakleigh (Vic)
April 1996.............. Springvale (Vic)
July 1996................ Kotara (NSW)
April 1996.............. Warners Bay (NSW)
July 1996................ Glenrowan North (Vic)
April 1996.............. Sydenham (Vic)
July 1996................ Northgate (Tas)
April 1996.............. Golden Grove (SA)
July 1996................ Ararat (Vic)
89
July 1996................ Seven Hills Centre (NSW)
September 1996.... Acacia Ridge (Qld)
July 1996................ Forster (NSW)
September 1996.... Robina Central (Qld)
July 1996................ Kangaroo Point (Qld)
September 1996.... Batemans Bay (NSW)
July 1996................ Warragul (Vic)
September 1996 Parramatta Westfield Express L1 (NSW)
August 1996.......... Rundle Mall East (SA)
October 1996........ Salisbury (Qld)
August 1996.......... Melrose Park (SA)
October 1996........ Kingsbury (Vic)
August 1996.......... Mount Annan (NSW)
October 1996........ Narrabri (NSW)
August 1996.......... Duncraig (WA)
October 1996........ Redbank Plaza (Qld)
August 1996.......... South Launceston (Tas)
August 1996.......... Loganlea (Qld)
October 1996........ Warrawong WestField Express (NSW)
September 1996.... Currimundi (Qld)
October 1996........ Ulverstone (Tas)
September 1996.... Glendale (NSW)
November 1996.... Mindarie (WA)
September 1996.... Innisfail (Qld)
November 1996.... Avondale Heights (Vic)
September 1996.... Granville (NSW)
November 1996.... Mt Barker (SA)
90
November 1996.... Warrnambool Central (Vic)
December 1996..... Maryborough West (Qld)
November 1996.... Boronia (Vic)
December 1996..... Highpoint City Foodcourt (Vic)
November 1996.... Wellington (NSW)
December 1996..... Bowen Hills (Qld)
November 1996.... Padstow (NSW)
December 1996..... Berwick (Vic)
November 1996.... Western Ring Road East (Vic)
December 1996..... Mackay City (Qld)
November 1996.... Charnwood (ACT)
December 1996..... Western Ring Road West (Vic)
November 1996.... Busselton (WA)
December 1996..... Pooraka (SA)
November 1996.... Mount Waverley (Vic)
December 1996..... Kuluin (Qld)
November 1996.... Oxley (Qld)
December 1996..... Windsor West (Qld)
December 1996..... Applecross (WA)
December 1996..... Canning Vale (WA)
December 1996..... Alice Springs (NT)
December 1996..... Menai (NSW)
December 1996..... Sorell (Tas)
December 1996..... Mooloolaba Junction (Qld)
December 1996..... Goondiwindi (Qld)
December 1996..... Greenacre (NSW)
December 1996..... St Marys North (NSW)
January 1997......... Kawana S/World (Qld)
91
January 1997......... Prairiewood (NSW)
June 1997.............. Bonnyrigg Heights (NSW)
January 1997......... Mingara (NSW)
June 1997.............. Currambine (WA)
February 1997....... Gunnedah (NSW)
June 1997.............. Darwin Central (NT)
February 1997....... Mermaid Waters (Qld)
June 1997.............. Mackay East (Qld)
February 1997....... Geraldton (WA)
June 1997.............. Grand Central (Qld)
March 1997............ Southport (Qld)
June 1997.............. Landsdale (WA)
March 1997............ Forbes (NSW)
July 1997................ Happy Valley (SA)
March 1997............ Kalgoorlie (WA)
July 1997................ Lower Templestowe (Vic)
April 1997.............. Lidcombe (NSW)
July 1997................ The Gap (Qld)
May 1997............... Airport West (Vic)
July 1997................ Morayfield Foodcourt (Qld)
May 1997............... Gundagai (NSW)
July 1997................ Broadbeach II (Qld)
May 1997............... Manoora (Qld)
August 1997.......... Beaudesert (Qld)
May 1997............... Deniliquin (NSW)
August 1997.......... Cairns Central (Qld)
June 1997.............. Reedy Creek (Qld)
August 1997.......... Woonona (NSW)
92
September 1997.... Port Pirie (SA)
December 1997..... Victor Harbor (SA)
September 1997.... Marion Lower Level (SA)
January 1998......... Rouse Hill (NSW)
September 1997.... Croydon (NSW)
February 1998....... Lavington (NSW)
October 1997........ Rockdale Plaza (NSW)
March 1998............ Broken Hill (NSW)
November 1997.... Seven Hills North (NSW)
March 1998............ Charters Towers (Qld)
November 1997.... Roma (Qld)
March 1998............ Beacon Hill (NSW)
December 1997..... Nambour (Qld)
March 1998............ Box Hill North (Vic)
December 1997..... Shepparton City (Vic)
March 1998............ Mildura City (Vic)
December 1997..... Emerton II (NSW)
April 1998.............. Albany (WA)
December 1997..... Brunswick East (Vic)
April 1998.............. Murray Bridge (SA)
December 1997..... Waurn Ponds (Vic)
April 1998.............. Conder (ACT)
December 1997..... Lakes Entrance (Vic)
April 1998.............. West Ryde 2 BP (NSW)
December 1997..... Wyoming (NSW)
June 1998.............. Strath Village (Vic)
December 1997..... Hogans Corner (Vic)
June 1998.............. Cooma (NSW)
93
June 1998.............. Airlie Beach (Qld)
November 1998.... Coolum Beach (Qld)
July 1998................ Yamanto (Qld)
November 1998.... Warringah Mall Express (NSW)
July 1998................ Fairymeadow II (NSW)
December 1998..... Northland Express (Vic)
August 1998.......... Beechboro (WA)
December 1998..... Heatherbrae (NSW)
August 1998.......... Jesmond (NSW)
December 1998..... Yarraville II (Vic)
August 1998.......... Indooroopilly Foodcourt (Qld)
December 1998..... Gilles Plains (SA)
August 1998.......... Casino (NSW)
January 1999......... Spearwood (WA)
August 1998.......... Ingham (Qld)
April 1999.............. Rutherford (NSW)
September 1998.... Karratha (WA)
April 1999.............. Southland (Vic)
September 1998.... Strathpine II (Qld)
May 1999............... Villawood II (NSW)
September 1998.... Sydney Domestic Terminal
May 1999............... Warnbro (WA)
October 1998........ Port Hedland (WA)
June 1999.............. Newmarket II (Qld)
October 1998........ Blacktown Railway (NSW)
June 1999.............. Glenelg (SA)
November 1998.... Arndale (SA)
July 1999................ Broadmeadow II (NSW)
94
September 1999.... Blacktown II (NSW)
November 1999.... Carindale (Qld)
September 1999.... Darling Walk (NSW)
December 1999..... St Clair (NSW)
September 1999.... Sunshine Marketplace (Vic)
December 1999..... Roxburgh Park (Vic)
October 1999........ Pascoe Vale South (Vic)
December 1999..... Cannington (WA)
October 1999........ Bacchus Marsh (Vic)
December 1999..... Indooroopilly II (Qld)
October 1999........ Carousel Foodcourt (WA)
December 1999..... Port Augusta (SA)
October 1999........ Seaford (SA)
December 1999..... Mid City Centre (NSW)
October 1999........ Southland Foodcourt (Vic)
December 1999..... Atherton (Qld)
November 1999.... Narellan Town Centre (NSW)
March 2000............ Torquay (Vic)
November 1999.... Colonnades Shopping Centre (SA)
March 2000............ Olympic Boulevard (NSW)
November 1999.... Imperial (NSW)
April 2000.............. St Leonards Station (NSW)
November 1999.... Warringah Mall Foodcourt (NSW)
May 2000............... Maroochydore II (Qld)
November 1999.... Crown Casino (Vic)
May 2000............... Melbourne Airport II (Vic)
November 1999.... Grand Plaza (Qld)
May 2000............... Charlestown Square (NSW)
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June 2000.............. Karingal Hub (Vic)
November 2000.... Diamond Creek (Vic)
July 2000................ International Arrivals (NSW)
November 2000.... Harbourtown (Qld)
July 2000................ Cronulla (NSW)
December 2000..... Roselands (NSW)
July 2000................ Sunnybank II (Qld)
December 2000..... Coffs Harbour North (NSW)
July 2000................ Manuka Plaza (ACT)
December 2000..... Corio Village (Vic)
August 2000.......... Joondalup (WA)
December 2000..... Campbelltown Mall (NSW)
August 2000.......... Cowra (NSW)
December 2000..... Prestons (NSW)
August 2000.......... Burwood Westfield (NSW)
January 2001......... BP Caboolture South (Qld)
September 2000.... Chermside Foodcourt (Qld)
January 2001......... Wangaratta (Vic)
September 2000.... BP Coomera (Qld)
March 2001............ Mount Colah (NSW)
October 2000........ Kirrawee (NSW)
March 2001............ Smithfield II (Qld)
October 2000........ Merimbula (NSW)
March 2001............ Inverell (NSW)
November 2000.... Cranbourne Express (Vic)
March 2001............ Fountain Gate Foodcourt (Vic)
November 2000.... BP Stapylton (Qld)
March 2001............ Warrawong II (NSW)
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May 2001............... Port Macquarie Express (NSW)
December 2001..... Tweed City (NSW)
May 2001............... Coffs Harbour Service Centre (NSW)
December 2001..... Central Station (Qld)
July 2001................ Moorebank (NSW)
December 2001..... Parkmore Shopping Centre (Vic)
September 2001.... Hornsby Westfield (NSW)
March 2002............ Brandon Park (Vic)
September 2001.... Forest Lake (Qld)
March 2002............ Rockdale (NSW)
September 2001.... BP Caboolture Nth (Qld)
May 2002............... Bondi Junction Interchange (NSW)
October 2001........ Wanneroo (WA)
May 2002............... Fairfield II (NSW)
October 2001........ Milton Road (Qld)
May 2002............... Cannon Hill II (Qld)
November 2001.... The Glen (Vic)
June 2002.............. Cambridge Gardens (NSW)
November 2001.... Manly Wharf II (NSW)
July 2002................ Westmead (NSW)
November 2001.... Palm Beach (Qld)
July 2002................ North Ward Townsville (Qld)
November 2001.... Prairiewood Express (NSW)
August 2002.......... Thomsons Lake (WA)
December 2001..... Watergardens (Vic)
August 2002.......... Glenmore Park (NSW)
December 2001..... Norwest Homemaker (NSW)
August 2002.......... Greenacre North (NSW)
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September 2002.... Eagle Street Pier II (Qld)
January 2003......... Broome (WA)
September 2002.... Kawana S/World II (Qld)
February 2003....... Wintergarden (Qld)
October 2002........ Clifford Gardens (Qld)
February 2003....... Currimundi II (Qld)
October 2002........ Liverpool Megacenta (NSW)
March 2003............ Canberra Centre (ACT)
October 2002........ Wagga Kooringal (NSW)
April 2003.............. Victoria Gardens (Vic)
November 2002.... McWhirters II (Qld)
May 2003............... Hay Street East (WA)
November 2002.... Springvale II (Vic)
June 2003.............. Erina Fair II (NSW)
November 2002.... Stanthorpe (Qld)
June 2003.............. Hobart CBD (Tas)
December 2002..... Heathcote (NSW)
July 2003................ Mackay Foodcourt (Qld)
December 2002..... Maitland Express (NSW)
October 2003........ Calder Hwy (Southbound) (Vic)
December 2002..... F3 South (NSW)
November 2003.... Croydon Park (NSW)
December 2002..... F3 North (NSW)
December 2003..... Nudgee Service Centre (Qld)
December 2002..... Ballan West (Vic)
December 2003..... Victoria Point (Qld)
January 2003......... Calamvale (Qld)
December 2003..... Lyndhurst (Vic)
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March 2004............ Carlingford Court Foodcourt (NSW)
October 2005........ Highpoint (VIC) – relocation
April 2004.............. Camperdown McCafé (NSW)
October 2005........ Helensvale Westfield (QLD)
April 2004.............. Brassall (Qld)
November 2005.... Macarthur Square (NSW) – relocation
May 2004............... Bondi Junction WestField (NSW)
November 2005.... Penrith Plaza (NSW) – relocation
September 2004.... Gungahlin (ACT)
November 2005.... Fairfield Waters (QLD)
September 2004.... Loganholme II (Qld)
December 2005..... Smithfield (SA)
January 2005......... Melbourne Central II (Vic)
December 2005..... Vinegar Hill (NSW)
June 2005.............. Blacktown Foodcourt II (NSW)
December 2005..... Young (NSW)
August 2005.......... Neeta II (NSW)
February 2006....... Cambelltown (NSW) - Rebuild
September 2005.... Delahey (Vic)
March 2006............ Swanson St / Latrobe St (VIC)
September 2005.... Lismore Shopping Centre (NSW)
March 2006............ Marylands (WA)
September 2005.... Burleigh Stockland (Qld)
March 2006............ Liverpool Westfield Foodcourt 2 (NSW)
September 2005.... Whyalla (SA)
October 2005........ Gundagai Service Centre (NSW)
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