www.china-kids-expo.com
Post Show Report 2014
14-16 October, 2014
Shanghai New International Exhibition
Center, Shanghai, China (SNIEC)
China Kids Expo 2014 Post Show Report
The annual China International Baby Articles & Baby Carriers Fair (China Kids Expo), the China Toy
Expo, and the China Licensing Expo successfully concluded on October 16, 2014 at the Shanghai New
International Expo Centre. Over three days, the 46,000sqm trade floor hosted 466 CKE exhibitors,
achieving 26% of increase in overall scale, attracting 50,515 buyers from 120 countries and regions,
up 29% from last year. Among them, 4,116 hailed from abroad, a leap of 40%. Buyers for the toy,
stroller and car seat categories grew by more than 20%. For the fourth consecutive year, China Kids
Expo has been growing at a steady rate of above 30%, and has become one of Asia’s premier
children’s goods events.
No. of Exhibitors
No. of Visitors
Area
(sqm)
58000
（Expected）
（Expected）
（Expected）
Exhibitor Analysis
Product Categories Showcased
The number of domestic and international exhibitors at China
Kids Expo 2014 maintained a steady growth, and saw the
debut of the German pavilion and the participation of
renowned foreign brands, such as Combi, Pigeon, Takata and
Richell from Japan, NUK and Kiddy from Germany, Zooper and
US Baby from the US, Avent from the UK, Baby Dan from
Denmark as well as Chicco and Baciuzzi from Italy. The
number of international exhibitors jumped by 52%.
In addition, more than 10 domestic stroller, car seat and baby
goods manufacturing areas, including Pinghu, Pingxiang,
Shucheng, Wenchuan, Kunshan, Ningbo, Zhongshan and Cixi
continued to organize pavilions to exhibit at the event, with
the Pingxiang pavilion witnessing the most significant growth
at 155%.
Baby Strollers
32%
Car seat, Carry cot
21%
Feeding Supplies
Crib, Children Furniture,
Bedding & Accessories
Children’s Clothing, Footwear
and Hat & Accessories
Others
13%
7%
3%
9%
15%
Baby Walker, Cradle
Visitor Analysis
Domestic Visitors
Domestic visitors of China Kids Expo 2014 came from nearly 480 cities spanning across 31 provinces and autonomous regions, and covering buyers
from various business categories. Some of the mid/high-end kids products chain stores that sourced at the event included Mothercare, Mama’s &
Papa’s, Motherwork, Leyou, Lijiababy, L-baby, aiyingshi, BabyBear, Like sunny•Love baby, Dengkang and Aite. Department stores from first and
second-tier cities, such as New China Children’s Store, YOU YI SHOPPING CITY Beijing Lufthansa Center, SCITECH PLAZA, BAODA XIANG SHOPPING
FOR KIDS,ISETAN, NEXTAGE, CHARTER SHOPPING CENTER and RenHe were also gathered there, together with over 200 large supermarket chains
and big box stores across the country, like Carrefour, Walmart, Hualian, Wu Mart, Auchan, Lotte Mart, Century Lianhua, Lotus, Huapu, YONGHUI
SUPERSTORES, SPAR, BBK and SUGUO. The event also saw representatives of e-commerce giants TMall, JD.com as well as Amazon participating
actively.
Distribution of Domestic Visitors by Region
(Excl. Hong Kong, Macau & Taiwan)
Distribution of Domestic
Visitors by City Type
East China
North China
First-Tier Cities
South China
Central China
Second-Tier Cities
Northeast China
Southwest & Northwest China
Other Cities
Distribution of Domestic Visitors by Business Sector
Wholesalers
Provincial-level Agents & Retailers
Children’s Goods Chain Stores & Retailers
Municipal-level Agents & Dealers
e-Commerce Sales Channels
Importers & Exporters
Nation-wide Agents
Shopping Malls & Department Stores
Buying Offices
Toy Store Chains & Retailers
Playgroup Centers, Early Childhood Education
Organizations & Kindergartens
Supermarkets & Big Box Stores
Media
Bookstores
Manufacturers
Advertising & Consultancies
Others
Domestic Visitors by Purpose of Visit
Procure new products
Seek new agents
Strengthen existing business contacts
Establish relationship with new suppliers
Obtain market and product information
Seek new business partners
Compare products and suppliers
Seek licensing and investment opportunities
Assess intention to exhibit in next edition
Others
International Visitors
In 2014, the number of the visitors from Europe saw a 30% growth. The amount of the buyers from emerging economies was also
doubled. WAL MART, kmart, Carrefour, GIFI as well as other department stores, supermarket chains, traders of toys and kids goods
visited the show. Moreover, Les Mousquetaires from France, EI Corte Ingles from Spain, ASOBI, RANT, Golden Baby from USA,
OST-COM from Russia, Metr Plus from Ukraine and Van Der Meulen from Holland also are the important buyers this year.
Top 10 Representative Countries & Regions
(Incl. Hong Kong, Macau & Taiwan)
Hong Kong
17.3%
Korea
12.6%
8.2%
Russia
7.2%
Taiwan
4.2%
USA
3.5%
Japan
3.3%
Indonesia
2.7%
Singapore
Thailand
2.2%
Brazil
2.2%
International Visitors by Continent (Incl. Hong Kong, Macau & Taiwan)
International Visitors by Business Sector
Importers & Exporters
Dealers & Wholesalers
Buying Offices
e-Commerce Sales Channels
Manufacturers
Maternity & Children’s Goods
Chain Stores & Retailers
Nation-wide Agents
Shopping Malls & Department Stores
Playgroup Centers, Early Childhood
Education Organizations & Kindergartens
Toy Store Chains & Retailersrtens
Bookstores
Advertising & Consultancies
Supermarkets & Big Box Stores
Media
Others
Asia 58%
Middle East 23%
Europe 9%
Africa 5%
The Americas 3%
Oceania 2%
International Visitors by Purpose of Visit
Procure new products
48%
Seek new business partners
26%
Strengthen existing business contacts
25%
Seek new brand agents
25%
24%
Establish relationship with new suppliers
Obtain market and product information
20%
Compare products and suppliers
Seek licensing and investment opportunities
11%
5%
Assess intention to exhibit in next edition
Others
3%
1%
International Visitors by Product Categories of Interest
Baby Strollers, Walkers, Cradles
28%
Baby High Chairs, Feeding Supplies
26%
Car Seats & Carrycots
25%
Cribs, Children Furniture,
Bedding & Accessories
23%
Tricycles & Bicycles
19%
Children’s Clothing,
Footwear, Hats & Accessories
18%
Infant’s Clothing, Footwear,
Hats & Accessories
18%
Scooters & Skates
17%
Personal Hygiene & Care Products
16%
Infant Toys & Games
12%
Baby Gifts & Souvenirs
10%
Children’s Books & Educational Products
10%
Baby Food & Nutritional Products
9%
Stroller Accessories
8%
Maternity Wear, Underwear & Accessories
7%
Electrical Feeding, Safety & Travel Products
7%
Others
2%
What Our
Wh
Ou
ur Participants
Part
Say
“We greatly value this opportunity to exhibit, particularly the showcasing of new products that have won the Red Dot Award, IF
design award and many other international awards, and have gotten much attention from buyers. The event has also gathered
brands
made the safety pledge, enhancing the sense of responsibility of corporate citizenship, and improving the
ds that
tha havee mad
industry’s
integrity.”
ustry’s level of int
Song Zhenghuan, CEO & Chairman of the Board, Goodbaby Group
“This year, US BABY has brought along three brands, namely, US BABY, HITO and ELLEMOMMY. By participating in this exhibition,
we are exposed to more domestic and foreign customers, and have also gotten to know what the customers need. Hope that we
can develop the infant and kids products trade together with the entire industry with this platform.”
Kang Lili, General Manager, US BABY (Shanghai) Co., Ltd.
“Every year, Modern-Plaza is bound to be at China Kids Expo Because at the event, we are able to understand market trends at
home and abroad, and find new partnership projects! Like before, we’ve found new products that are ideal for collaboration, and
discovered new market trends this year. The international brands, in particular, caught my eyes. It has been greatly rewarding!”
Wang Songtao, Category Manager, Children’s Products, Modern-Plaza
“Bao Da Xiang Shopping for Kids will undergo some adjustments in 2015 with the integration of supermarkets to department
partmen
stores to provide a platform for collaboration with more baby supplies and clothing businesses. Through China Kids Expo, we
we’ve
found a number of partners in the areas of infant clothing, feeding bottles and pacifiers.”
Wu Jun, Leasing Manager, Bao Da Xiang Shopping
opping for Kids
“LeYo Babies to kids currently has 400 stores nationwide. The event this year has paid particular
“LeYou
emphasis on the car seat category, so we’ve reached cooperation agreements with a number of car seat
emph
brands, and, at the same time, replenished the other product lines. We are very satisfied with the results of
our visit!
Liu Rong, Purchasing Manager, LeYou Babies to kids
“From this visit, we got to know a lot of new companies in the car seat as well as feeding bottle and
pacifier categories, which will also provide a better selection for EYABABY’s development after the event!”
Zhao Zuwu, Assistant to CEO, EYABABY
“China Kids Expo is getting better year after year with a large exhibition area and mid-to-high-end
enterprises, providing me with more purchasing options annually. I’ve already ordered products from more
than three exhibitors at the event. In addition, the event focuses on the showcase of trending products.
I’ve also participated in the ‘World's Trends in China -- Global Innovative Products Showcase 2015’ feature
display, and have gleaned from it the future product development trends of strollers, offering me a valid
point of reference for product procurement!”
Zhang Zuzhen, General Manager, Sichuan TongTong
“We will definitely come to China Kids Expo each year. There is a wide selection of an abundant amount
of marketable products this year. The organizers have also launched dedicated business matching services,
and the event, though short, has been very rewarding!”
Wilson, Head of Purchasing, Carrefour
“We are surprised by the large number of high quality suppliers and new products at the event. China Kids
Expo has given us the opportunity for the centralized procurement of a large amount of products from
top Chinese manufacturers, allowing us to source for our targeted products with ease and convenience!”
Dmitry Tortev, COO, Ultramalysh, Russia
“The event in October is the best opportunity to look for the latest products and quality
suppliers.
ality su
s. Once
again pre-registering to visit China Kids Expo, I found that the event is even larger in scale, with more
exhibitors and prominent features. We’ve mainly approached new suppliers in the stroller
toy
troller and riding
ding to
categories, spanning all ages, and I hope to be able to open the Brazil market very soon.”
Roberto Favero, COO, Tectoy
China Kids Expo 2015 is open for booth reservations.
To make a booking, visit www.china-kids-expo.com!
Contact us
Koelnmesse Co., Ltd.
China Toy & Juvenile Products Association
Ms. Monika Yu
Tel: +86 10 6590 7766 - 716
Fax: +86 10 6590 6139
Email: m.yu@koelnmesse.cn
Mr. Hua Nan
Tel: +86 10 6603 8881 - 208
Fax: +86 10 6603 3964
Email: huanan@tjpa-china.org
Mr. Eason Chen
Tel: +86 10 6590 7766 - 756
Fax: +86 10 65906139
Email: e.chen@koelnmesse.cn
See You
Next Year
20-22 October, 2015
SNIEC, Shanghai, China