HOW TO CHOOSE A RESEARCH METHOD (a quick and dirty guide) by Jim Spickard (2005-2007) 3 questions to answer: 1) 2) 3) Am I looking for something general, or for something particular? Am I looking for something observable, or not? What kind of thing am I looking for? (action, belief, "trait") THE RESEARCH OBJECT: THE KIND OF THING ONE SEEKS TECHNIQUES FOR SEEKING acts detached observation participant observation (ethnography) in-depth interview questionnaire ethnoscience phenomenology ethnomethodology critical incident interviews focus groups psychological tests content analysis narrative/discourse analysis personal personal reports of opinions opinions cultural Expert personal acts (shallow) (deep) knowledge knowledge feelings intrapsychic "traits" experience as selfit appears in identity consciousness hidden social patterns X X X X X (X) X X X X X X X X X (X) X (X) X (X) X X X X X X X X X X X X X (X) X X X X X X (X) X X X (X) (X) (X) X X grounded theory X “X” = standard method for this object; “(X)” = possible method, but requires extra depth &/or interpretation to get results This work is licensed under the Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License. To view a copy of this license, visit http://creativecommons.org/licenses/by-nc-sa/3.0/us/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California, 94105, USA.