Asking and Answering Sociological Questions Introduction to Sociology Ninth Edition Anthony Giddens, Mitchell Duneier, Richard P. Appelbaum, & Deborah Carr Chapter 2 Learning Objectives • Basic Concepts – Learn the steps of the research process and be able to complete the process yourself – Name the different types of questions sociologists address in their research—factual, theoretical, comparative, and developmental • Asking and Answering Sociological Questions: Historical Context – Contrast Park’s and Ogburn’s visions of sociology as a science – Understand their influence on contemporary sociological research Copyright © 2014, W.W. Norton & Company 3 Learning Objectives • Asking and Answering Sociological Questions Today: The Research Process – Familiarize yourself with the methods available to sociological researchers and know the advantages and disadvantages of each • Unanswered Questions – See how research methods generate controversies and ethical dilemmas for sociologists Copyright © 2014, W.W. Norton & Company 4 Basic Concepts • Eight stages in the research process – 1. Defining the research process – What are the gaps in our understanding about the topic? – What puzzles haven’t been solved? Copyright © 2014, W.W. Norton & Company 5 Basic Concepts • Eight stages in the research process – 2. Reviewing the evidence – What questions have been raised? – How have others approached the problem? – 3. Making the problem precise – Formulating hypothesis that are testable Copyright © 2014, W.W. Norton & Company 6 Basic Concepts • Eight stages in the research process – 4. Working out a design – Deciding what method (surveys, interviews, participant observation, etc.) works best – 5. Carrying out the research – Gathering facts and data according to the research design – Dealing with unanticipated problems Copyright © 2014, W.W. Norton & Company 7 Basic Concepts • Eight stages in the research process – 6. Interpreting the results – Answering initial questions – Evaluating hypotheses – 7. Reporting the findings – Research reports, articles, books – 8. Repeat Copyright © 2014, W.W. Norton & Company 8 Basic Concepts Copyright © 2014, W.W. Norton & Company 9 Asking and Answering Sociological Questions: Historical Context • Sociologists explore four types of questions: • Factual or empirical • Comparative • Developmental • Theoretical Copyright © 2014, W.W. Norton & Company 10 Asking and Answering Sociological Questions: Historical Context • Sociology at the University of Chicago, beginning in the 1920s, was extremely influential in shaping the discipline. • Robert Park focused on interviews and firsthand observations. • William Ogburn suggested that sociology should be more scientific and rely on statistics. Copyright © 2014, W.W. Norton & Company 11 Asking and Answering Sociological Questions Today: The Research Process • Ethnography – Participant observation, interviews – Generates rich, deep data – Typically not generalizable Copyright © 2014, W.W. Norton & Company 12 Asking and Answering Sociological Questions Today: The Research Process • Surveys – Generate a lot of data from large numbers of people – Appropriate for statistical analysis – Random sampling of the population to generate a sample, thus improving ability to generalize Copyright © 2014, W.W. Norton & Company 14 Asking and Answering Sociological Questions Today: The Research Process • Surveys – Can be superficial – May lead to inaccurate results Copyright © 2014, W.W. Norton & Company 15 Asking and Answering Sociological Questions Today: The Research Process • Experiments – Control conditions to establish cause and effect – Hard to replicate findings from controlled settings in natural settings Copyright © 2014, W.W. Norton & Company 16 Asking and Answering Sociological Questions Today: The Research Process Copyright © 2014, W.W. Norton & Company 17 Asking and Answering Sociological Questions Today: The Research Process • Comparative Research – Comparison of behaviors, attitudes, or other aspects of social life across time, place, or group – Use any of the other research methods to gather data for making comparisons Copyright © 2014, W.W. Norton & Company 18 Asking and Answering Sociological Questions Today: The Research Process Copyright © 2014, W.W. Norton & Company 19 Unanswered Questions • Understanding Cause and Effect of Social Context – Correlation is not the same as causation – Variables may be related to each other but not responsible for change in another Copyright © 2014, W.W. Norton & Company 20 Unanswered Questions • Can We Really Study Human Social Life in a Scientific Way? – Sociology is a science guided by a theoretical approach and based on empirical investigation Copyright © 2014, W.W. Norton & Company 22 Unanswered Questions • Human Subjects and Ethical Dilemmas – Institutional Review Boards (IRBs) – Research must conform to ethical guidelines – Acquire informed consent – Minimize invasions of privacy – Minimize risks to participants – Ensure confidentiality – Avoid deception Copyright © 2014, W.W. Norton & Company 21 Concept Quiz What is one major difference between natural sciences and social sciences like sociology? (a) The natural sciences do not include humans as the subject of their studies. (b) The findings in social science are never certain, whereas natural scientists are able to discover indisputable facts. (c) Social sciences require a more careful negotiation of the issues of influence, power, and subjectivity than do most natural sciences. Copyright © 2014, W.W. Norton & Company 23 Concept Quiz What is the definition of a hypothesis? (a) a conclusion regarding a given state of affairs that is informed by the results of the scientific process (b) an idea or guess about a given state of affairs put forward as the basis for empirical testing (c) a secondary argument put forth in a scientific report that supports the main argument being made Copyright © 2014, W.W. Norton & Company 24 Concept Quiz Which of the following research methods is most suitable to the way that Robert Park envisioned sociology? (a) experiments (b) surveys (c) interviews (d) ethnography Copyright © 2014, W.W. Norton & Company 25 Concept Quiz In survey research, ___ is one of the best ways to ensure conclusions can be generalized to the whole ___ . (a) random sampling; population (b) a pilot study; scientific community (c) statistics; sample (d) a questionnaire; country Copyright © 2014, W.W. Norton & Company 26