Cookie Policy
Introduction
LMAX Limited trading as LMAX Exchange (“we”, “us”, “our”, “ours” and “ourselves” as appropriate)
respect your right to privacy and is committed to protecting it. Please read the following carefully to
ensure you understand our views and practices regarding your personal data and the use of cookies. By
visiting our website, www.LMAX.com, (“Website”), and any subdomains of this Website, you are
accepting and consenting to the practices described in this Cookie Policy.
What are ‘cookies'?
Cookies are small data files that many internet sites automatically download to a user's computer, phone
or tablet’s hard disk. Most web browsers automatically accept cookies. They help website providers to,
for example, recognise a user that has visited a website previously and to analyse behaviour in order to
improve the user experience. Further details on the cookies used on our Website and their purposes are
set out below.
What cookies will be used and for what purpose?
Websites performance and marketing campaigns
In order to improve user experience on our Website, evaluate the performance of our content and fix
technical issues or errors generated on pages or web forms we use third party analytics tools such as
Google Analytics which are generating cookies when you interact with our pages. In order to generate
statistics, such as the number of visits or returning visitors these tools use part of the information stored
in cookies. These cookies cannot however be used to identify personal information and are used to
generate aggregate data.
As part of our marketing initiatives in order to assess the effectiveness and performance of the traffic
arriving on our Website via different channels (i.e. banners on portals, pay per click advertising) some of
the information contained in cookies generated by third parties tools can help us understand from which
source a particular visit is coming from. This allows us to optimise our marketing campaigns and
generate anonymous unique identifiers (usually random numbers) which will allow us to serve relevant
content during your next interaction with our marketing campaigns and our Website.
Registration forms
When you apply for an account with LMAX Exchange, some of the registration systems used generate
cookies that signal whether you have successfully completed the application process, encountered a
technical error, or abandoned the form on a particular step. This process enables us to react quickly to a
possible technical fault as well as providing support to our users whilst they complete their applications.
Web trading platform
When you log onto our web trading platform we generate two different cookies that are stored on your
machine. The first one is used to authenticate you securely and correctly on our system as well as
defining the beginning of your session and interaction with the platform. The second one enables us to
verify that you are still connected to the platform and to the correct server in order to keep your session
stable until you sign out.
Other types of cookies
In addition to the cookies referred to above, the Website uses cookies of the following types:
•
Single session cookie: this enables the Website to ascertain whether you have JavaScript
enabled on your computer and to keep track of your movement from page to page in order to
ensure that you will not be asked for the same information you have previously given during your
visit to the Website. Cookies allow you to proceed through the Website quickly and remember
items and pages you have visited. We may use these cookies to enable you to return to a
previous page; analyse user behaviour (such as your geo-location, from which page you arrived
at the Website, the pages you accessed during your visit); or in order to improve your overall
experience and the performance of the Website, for example enabling us to determine and
display more relevant content or correct error messages. We might also use these cookies to
highlight articles, services available within the Website or adverts that we believe may be of
interest to you.
•
Remember me cookie:
this cookie enables the Website to remember your personal
preferences such as log in details in order to improve the user experience for example by
avoiding you having to re-enter these details on each visit to the Website.
•
Global session cookie: this cookie enables us to collect information such as number and geolocation of visitors to the Website, time spent on the Website, advert links clicked on, from what
links you used to come to the Website and pages visited in order to analyse user behaviour. This
information is collected in an anonymous form and will be collated with similar information
received from other users to enable us to compile reports in order to develop and improve user
experience by displaying more tailored and relevant content for example. We might use these
cookies to highlight articles, services available within the Website or adverts that we believe may
be of interest to you.
How long will the cookies remain?
The single session cookie is a temporary cookie which remains in the cookie file of your browser until
you close the browser.
The other cookies will remain in the cookie file of your browser after the closing of the browser, and will
become active again when you reopen the Website. These cookies have different expiration dates.
Following expiry of a cookie, a new version of that cookie will be downloaded when you next visit the
Website, unless you have withdrawn your consent in the meantime.
Third party cookies
Some of the single session and global session cookies are provided on our behalf by trusted third party
service providers to aid with user experience, reporting of user behaviour, market research, providing
advertisements according to user’s interests and improving the Website functionality for example. This
user behaviour is analysed in order to provide an improved user experience. The information collected is
not linked to personally identifiable information.
The cookies set by third parties have different expiration dates which are set by the third party providers.
For more information on these third party cookies please see the third party privacy policies. Following
expiry of a cookie, a new version of that cookie will be downloaded when you next visit the Website,
unless you have withdrawn your consent in the meantime.
The cookie(s) whether set by ourselves or by a trusted third party provider can be deleted at any time by
you. The cookie(s) will not collect any personal information when you are not accessing the Website and
cannot identify an individual user.
How do I turn cookies off?
You do not have to accept cookies, but if you opt to turn off cookies generated via our Website, it may
not perform as it has been designed to, possibly reducing the functionality on our Website, the options
available to you as well as the performance of our Website during your visit.
All modern browsers allow you to change your cookie settings. These settings will typically be found in
the 'options' or 'preferences' menu of your browser. In order to understand these settings, the following
links may be helpful otherwise you should use the 'Help' option in your browser for more details or refer
to the information that came with your browser software to see how you can turn off the automatic
download feature, should you so wish.
Cookie settings in Internet Explorer
Cookie settings in Firefox
Cookie settings in Chrome
Cookie settings in Safari web and iOS.
Useful links
If you would like to find out more information about the usage of cookies on the Internet, please see the
following links:
Microsoft Cookies guide
All About Cookies
IAB has provided the following website to give information specifically about privacy issues around
Internet advertising:
youronlinechoices.co.uk/uk
For further legal information about privacy issues, please view the following links:
Data Protection Act 1998
The Information Commissioner's Office
If you would like further information or have any questions regarding our cookies policy please contact
us.
Email
info@lmax.com
Telephone
+ 44 203 192 2555
Address
LMAX Limited
Yellow Building
1A Nicholas Road
London
W11 4AN