MIAMI INTERNATIONAL MALL
CONTENTS
The Simon Experience Property Overview
Market Overview
Trade Area Trade Area Map Location and Access
Aerial View
Site Plan
Merchandising Mix at a Glance Simon Marketing
Property Contacts
Information accurate as of 12/1/15. Sources: SPG Research; trade area
demographic information per Pitney Bowes MapInfo (2014).
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THE SIMON EXPERIENCE —
WHERE BRANDS & COMMUNITIES
COME TOGETHER
More than real estate, we are a company of
experiences. For our guests, we provide distinctive
shopping, dining and entertainment. For our
retailers, we offer the unique opportunity to thrive
in the best retail real estate in the best markets.
From new projects and redevelopments to
acquisitions and mergers, we are continuously
evaluating our portfolio to enhance the Simon
experience - places where people choose to shop
and retailers want to be.
We deliver:
SCALE
Largest global owner of retail real estate including Malls,
Simon Premium Outlets and The Mills
®
®
QUALITY
Iconic, irreplaceable properties in great locations
INVESTMENT
Active portfolio management increases productivity and returns
GROWTH
Core business and strategic acquisitions drive performance
EXPERIENCE
Decades of expertise in development, ownership, and management
That’s the advantage of leasing with Simon.
PROPERTY
OVERVIEW
Miami International Mall is the only regional mall
located in Doral, Florida.
— Anchors include Macy’s The Women’s and Kid’s Store, Macy’s Men’s,
Home & Furniture, JCPenney, Sears, and Kohl’s.
— Features more than 140 retail stores and over 20 diverse eateries.
3
MARKET
OVERVIEW
Miami International Mall serves the affluent western
suburbs of Miami, a dense market with 150,000
people within just three miles and 317,000 people
within five miles.
— Located in Doral, the fastest-growing affluent Hispanic community
in the county, serving West Dade County.
— Doral is a sought after Miami suburb and home to the famous
Trump National Doral Miami.
— Home to the Blue Monster course which hosts a leg of the
World Golf Championships annually.
— Minutes away from Miami International Airport.
4
TRADE AREA
Miami International Mall sees a significant influx
of tourists with the local trade area making up just
63% of all customers.
— Wedge-shaped trade area that runs west out of downtown Miami.
— Includes the area south of US 27 and north of US 1.
— One quarter of shoppers come from beyond Florida, with 17% being
international visitors.
— Top shopper origins are Venezuela, Mexico, Canada, Colombia,
Brazil, Puerto Rico, and the Dominican Republic.
2014
2019
Trade Area Population
704,923
758,144
Total Daytime Population
819,041
Trade Area Households
231,945
246,870
Average Annual HH Income
$64,689
$71,752
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TRADE AREA
Lake Lucerne
Golden Beach
Andover
Ives Estates
Ojus
TRADE AREA
Carol City
Trade Area = 63% of total
customers; 54% of residents
Country Club
2 Aventura
Norland
Sunny Isles Beach
Palm Springs North
North Miami Beach
TRADE AREA BOUNDARY
27
CENTER INFORMATION
Bunche Park
Opa-locka North
A1a
Miami Lakes
Simon Centers
Competition
1. Miami International Mall
Macy’s The Women’s & Kid’s Store,
Macy’s Men’s, Home & Furniture,
JCPenney, Sears, Kohl’s
2. Aventura Mall
Bloomingdale’s, Nordstrom, Macy’s,
Macy’s Mens & Home, JCPenney, Sears
3. Bal Harbour Shops
Neiman Marcus, Saks Fifth Avenue
4. Brickell City Centre (2016)
Saks Fifth Avenue (Fall 2016)
5. Cocowalk
6. Dadeland Mall
Saks Fifth Avenue, Nordstrom, Macy’s,
Macy’s Childrens & Home, JCPenney
7. Design District
8. Dolphin Mall
9. The Falls
Bloomingdale’s, Macy’s
10. Lincoln Road
11. Mall at Miami Worldcenter (Fall 2016)
Bloomingdale’s, Macy’s
12. The Shops at Sunset Place
13. Village of Merrick Park
Neiman Marcus, Nordstrom
14. Westland Mall
Macy’s, Sears, JCPenney
Golden Glades
North Miami
Opa-locka
Bal Harbour
Westview
Biscayne Park
3
Bay Harbor Islands
1
Indian Creek
Hialeah Gardens
Pinewood
14
Medley
West Little River
Miami Shores
95
Hialeah
El Portal
North Bay Village
997
Gladeview
826
Doral
8
Brownsville
Miami Springs
10
1
836
Miami
11
4
Fountainbleau
41
Tamiami
Fisher Island
West Miami
Coral Terrace
Westchester
University Park
5 MI
Miami Beach
7
Virginia Gardens
13
Westwood Lakes
5
Olympia Heights
Glenvar Heights
Kendall West
Kendale Lakes
12
Sunset
10 MI
The Hammocks
Coral Gables
Key Biscayne
6
94
The Everglades
Scott Lake
The Crossings
Atlantic
Ocean
Kendall
1
15 MI
N
Pinecrest
0
9
Three Lakes
Richmond Heights
1.5
miles
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LOCATION
& ACCESS
The Miami International Mall property is ideally positioned
along the Dolphin Expressway and 107th Avenue.
— Within two miles of both the Florida Turnpike and the Palmetto Expressway.
— Located in Doral, Florida, eight miles west of downtown Miami.
— Adjacent to the Miami International Airport.
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AERIAL VIEW
NW
107t
h AV
E.
NW 19th ST.
Sears
MIAMI INTERNATIONAL MALL
JCPenney
BJ’s Restaurant
& Brewhouse
La Carreta
Macy's
Kohl’s
Macy's Men’s, Home & Furniture
NW 12th ST.
SR 836 / DOLPHIN EXPWY.
N
35.0'
SITE PLAN
17
19 20
9
9
9
9
9
9
2
9
8
8
258
7
58
4
'
40.0
17
16
22
21
8
2
6
5
16
10
23
17
3
63.0'
20
(Fld Typ)
73.0'
OUTDOOR
SALES
73.0'
COMP
10
R
U
O
C
TRANS
3
5
yp
10
48.0'
25
7
6
7
63.0'
19
(Fld Typ)
15
11
4
5
4
267
.0
'
6
CHASE BANK
5
5
19 19
7
16
15
5
4
63.0'
(Fld Typ)
12
6
22
31
5
40
.0
'
38
3
8
10
12
8
8
13
21
6
8
3
32
24 24
44.0'
21
8
5
8
10 10
7
50
25
16
14
5
121
6
T
6
269.7'
11
20.0'
TD BANK
14
18
3
18
18
4
3
5
3
18
23
120.0'
3
8
3
33
9
9
63
27
27
ld
29
27
'
13
29
18
35
27.4'
3
17
(F
.0
'
29
28
38. 4'
17
)
12
29
TRUC
DOCK K
MACY’S
MEN’S, HOME &
FURNITURE
573
12
.0
14
14
yp
13
60
17
285.0'
Owned
2 levels
10.095 ac.
7
9
4
63
7
10
S/C
855
5.0'
22
14
12
5
244.0'
20
8
2
2
40.0'
28
14
COMP
10
27
22
24
6
2
3
TRANS
19
50.0'
20
14
41
1
40.0'
162.0'
16
4
25
TRANS
16
25
36
20
SHOPS
)
25
4
24
40.0'
T
23
6
36
SUNTRUST BANK
21
13
40.0'
40.0'
'
ld
.0
(F
63
SHOPS
38
ROOMS TO GO
21
38
KOHL’S
9
2
10
TRASH
146.0'
6
4
10
10
10
23
18
Owned by Dillard's
2 levels
8.017 ac.
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LA CARRETA
TRUCK
DOCK
TRANS
COMP
63.0'
(Fld Typ)
12
12
S/C
SHOPS
P
M
CO
20
18
TRANS
380.0'
12
26
15
SHOPS
272.0'
3
30
25
23
5
28
4
27
3
5
6
27
23
)
5
9
MACY’S
THE WOMEN’S
& KID’S STORE
T
6
163
ld
6
6
4
14
682
36
P
M
CO
(F
6
4
21
SHOPS
yp
10
4
S/C
SHOPS
380.0'
4
35.0'
13
14
142.0'
8
4
12
TRANS
272.7'
8
6
Owned
2 levels
9.823 ac.
BJ’S RESTAURANT
& BREWHOUSE
4
6
10
272.7'
3
4
13
TRUCK
DOCK
376.0'
TRUCK
DOCK
7
TO TO TO TO
GO GO GO GO
3
2
JCPENNEY
319
12
7
13
24
24
14
12
13
13
28
8
12
13
6
T
12
14
196.0'
3
12
41
8
SHOPS
D
2
SHOPS
16
10
7
12
376.0'
O
3
12
TRANS
TRANS
FO
17
2
22
TRANS
21
9
FE
S/C
196.0'
'
)
.0
yp
63
T
ld
20
S/C
(F
11
7
13
339.7'
6
6
5
)
10
yp
25
17
18
2
T
31
4
4
26
'
5
28
29
Owned
2 levels
9.619 ac.
N.W. 107th Ave.
20
5
20
37
4
396
ld
903
10
10
.0
26
15
33
7
(F
15
6
11
5
63
11
11
5
10
39
13
Owned
2 levels
12.993 ac.
26
19
14
SEARS
313.7'
E
15
19
9
32
13
22
BEB
14
313.7'
25
28
)
29
28
11
30
13
PACKAGE
PICK-UP
AREA
9
13
yp
'
31
13
24
11
7
TRUCK
DOCK
29
26
7
11
11
8
29
6
89.8'
31
9
11
20
7
5
T
8
4
236.8'
'
4
4
17
ld
8
.0
.0
11
15
22
44
11
24
19
(F
4
11
24
22
69
63
3
38
20
D
( T ER
R A
4 . A C TE
2 T D
A B SI
C ) TE
.
522
9
34
11
TOYS “R” US
6
59
38
9
TRASH
3
8
25
50
.0
'
DORAL
LEHMAN
HYUNDAI
SPORTS
AUTHORITY
ESSERMAN
ACURA
N
NW 12th St.
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MERCHANDISING MIX
AT A GLANCE
Our unique retail mix is integral to the Simon experience.
Miami International Mall is yet another example of our diverse
portfolio with an enviable directory of the world’s top retailers.
Major Retailers
Macy’s Men’s, Home & Furniture
Macy’s The Women’s and Kid’s Store
Kohl’s
Old Navy
JCPenney
Sears
Specialty Retailers, Restaurants, and Entertainment
ALDO
Bath & Body Works
bebe
Best Buy Mobile
BJ’s Restaurant & Brewhouse
Camille La Vie
The Children’s Place
Clarks
The Disney Store
Express
Foot Locker
Forever 21
Francesca’s
GameStop
Gap/GapKids/babyGap/GapBody
GNC Live Well
GUESS
Gymboree
H&M
Hollister Co.
Invicta
Justice
Kipling
The Limited
M•A•C Cosmetics
Mayors
Nine West
Pandora
Regis Salons
Sephora
Stride Rite
Things Remembered
Tous
Victoria’s Secet
Zales Jewelers
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MERCHANDISING MIX
AT A GLANCE
SIMON
MARKETING
Fashion. Discovery. Community. These are the pillars of our
brand and the guiding principles for everything we do at Simon.
Every effort in our marketing program is designed to make the
Simon brand experience exciting, relevant and cool in order
to reinforce our position as the pre-eminent shopping center
destination and build long-term brand loyalty with Millennials
and Fashionistas.
ADVERTISING
Featuring high fashion photography and styling, Simon’s advertising campaign
builds awareness and elevates perceptions among fashion-forward consumers and
influencers. Advertising placements include market leading national and regional
fashion/lifestyle magazines, out of home in over seventy markets, geo-targeted
digital advertising and local radio.
BRAND COLLABORATIONS
Simon collaborates with highly respected fashion partners to launch fully integrated
print, digital and live event programs around key shopping seasons including Spring,
Back to School, Fall and Holiday. Partners include Vogue, Glamour, GQ, Teen Vogue,
Harper’s Bazaar and Refinery 29.
SIMON
MARKETING
DIGITAL ENGAGEMENT
Simon’s new website and mobile website launched in May 2014 with a vibrant,
dynamic new look and improved functionality. Our must-have apps also give
shoppers the real-time information they need to maximize their shopping visits.
— 595,700,002 Website page views
— 120,818,183 Google+ local impressions
— 1,317,729 YouTube views
— 4.685,723 Facebook likes
— 350,117 Twitter followers
— 87,345 Instagram followers
SIMON INNOVATION GROUP
From reinventing the classic loyalty program to bringing the ubiquitous mall
directory to life, Simon has collaborated with game-changing partners to innovate
the shopping experience and further support our retailers. Initiatives include: Simon
Rewards, BagFree Shopping, Interactive Directories and Bluetooth Beacons.
DEDICATED RETAILER SUPPORT
Our dedicated team of Retailer Marketing Specialists provide turnkey support for
new store openings, relocations, retailer events, seasonal campaigns, and integration
into Simon’s Marketing Programs. Multi-channel marketing efforts are custom
designed to build brand awareness and drive store traffic for each retailer initiative.
To learn more, visit: http://business.simon.com/retailer-marketing.
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PROPERTY
CONTACTS
Leasing:
Meg Pechilio Mackey
(330) 965-5116
mmackey@simon.com
Specialty Leasing:
Wendy Chao
(305) 593-1777
wchao@simon.com
Big Box & Theatre Development:
Kevin Compton
(317) 263-7018
kcompton@simon.com
Peripheral Development/Land:
Dawn Lindquist
(317) 263-2301
dlindqui@simon.com
Mall Manager:
Alein Cadalso
(305) 593-1777
acadalso@simon.com
Director of Marketing
& Business Development:
Sara Valega
(305) 593-1777
svalega@simon.com