Sally McCarthy
Illustration Portfolio
CHILDREN’S BOOKS
“Hope & Wishie” Book cover | 2013 | 7” x 10” | Pen & ink drawing scanned and digitally colorized
“Hope & Wishie” Interior illustrations | 2013 | 7” x 10” | Pen & ink drawing scanned and digitally colorized
“Hope & Wishie” Interior illustrations | 2013 | 7” x 10” | Pen & ink drawing scanned and digitally colorized
“Wedding Time For Emmie And Jake” interior illustrations | 8.5” x 11” | watercolor
Sally McCarthy
Illustration Portfolio
ARCHITECTURAL ILLUSTRATIONS
WINNER: Lamplighter Award
Wichester Hospital “Our First Century” Hard Cover Book:
2012 | 24” x 24” | Watercolor on paper, tip-in on hard cover
The New Cancer Center At 620 Washington Street | 2013 | 28” x 17” | Watercolor on paper
Beacon Street, Boston | 12” x 9.5” | Watercolor and pen & ink on paper
Condo Units, New England property | 8” x 10” | Pen & ink on paper
Martha’s Vineyard | 8” x 10” | Pen & ink on paper
Healing Garden, The Cancer Center | 22” x 13.5” | Watercolor on paper
Residence | 20” x 8” | Watercolor on paper
Sally McCarthy
Illustration Portfolio
OIL PAINTINGS
Oil on Panel
“Yawkey Way II” | 2009 | 24 x 25 |
“Squares” | 1996 | 30” x 30” | Oil on Panel
“Last Day of the Season” | 1999 | 24” x 24” | Oil on Panel
“Reflections” | 2008 | 48” x 18” | Oil on Panel
“Pre Game Views” | 2009 | 15” x 21” | Oil on Panel
Sally McCarthy
Illustration Portfolio
WATERCOLORS
“John Manuel” Commissioned Work | 2005 | 24” x 18” | Watercolor on paper
“Arica, Cole and Lincoln” | Watercolor on paper
“Hummarock” and “Menemsha” | Watercolor on paper
Sally McCarthy
Illustration Portfolio
GRAPHIC ILLUSTRATION
FOR HAVING YOUR
PAYMENT READY
otations
Dunkin’ Brands | 2012 | POP | art direction, illustration and design
Computer Select direct mail campaign: art direction, illustration and design
Hewitt Associates: art directed and designed
Client: Hewitt Associates | Wheelabrator Employee Benefits Package | art direction, digital illustration and design
THE HERSHEY COMPANY
REESE’S
YOUNG
ARS
>
YE
>
CMS
Distinctive Packaging
Colors: Orange/Brown
Unique taste
combination
Feedback
Loops
• Crafted (Created)
BRAND EXTENSIONS
• Curated
Strategic Partners
• Social
Driven
BRAND
CONTENT
BRAND THEME:
Perfect
SOCIAL
MEDIA
TRADITIONAL MEDIA:
TV • Print • Web
• Owned
• Paid
• Earned
• Shared
Consumers
The Hershey
Company
CONTENT
CREATORS
CONTENT
CHANNELS
& TYPES
Facebook
Twitter
Pinterest
Flickr
FourSquare
Instagram
Google +
Blogs
Web
en
ainm t)
fot
SEO
n
I
Entertainmen
ed
t(
d
n
Reese’s Minis
Reese’s PB Cups Miniatures
Reese’s Dark Chocolate PB Cups
Reese’s White PB Cups
Reese’s Pieces Candy
Reese’s PB Cups 1 lb.
Reese Sticks Wafer Bar
Reese’s Fast Break Candy Bar
Reese’s Nutrageous Candy Bar
Reese’s Crispy Crunch Bar
Seasonal Reese’s Products
Br
a
BRAND
ATTRIBUTES
>
LEGACY
:8
4
SOCIAL MEDIA PROCESS GENOME:
Banner Ads
Landing Pages
Email
Event/PR
YouTube (Vimeo)
Apps
Infographics
Games
Music
Hershey Information Graphics for Internal Presentation | 2013 | Digitally created in Illustrator
Merlot
CANDLE
bougie Merlot
Client: Partylite | 2011 | package design for new candle line | Pen and ink drawing digitally colorized
“Downtown” | 16” x 18” | Pen & Ink on Bristol and 3D Collage