Social TV © Futurescape 2012
How are Facebook and Twitter transforming TV’s business models?
In 2012, the television industry is poised on the edge of a social revolution.
Facebook’s 483m daily users are more than twice the size of US TV’s biggest-ever audience, the
166.8m viewers of the 2012 Super Bowl.
Massive social networks such as Facebook and Twitter are reshaping television audience behaviour,
consumption habits and, ultimately, business models. Second screen viewer interaction around
television is well established. Shipments of smart TV sets with social apps are rising fast.
What are the key issues in Social TV, as Facebook, Twitter and a host of startups confront
television worldwide with new opportunities and threats?
Social networks: television’s partner-competitors
Twitter and Facebook benefit enormously from non-stop television promotion and both aim to partner
with TV companies. Yet they are also battling for $196bn in worldwide TV ad spend and they will
impact the $236bn international pay-TV market. Just how far do their interests really coincide with the
television industry’s?
The future is social
Broadcasters are developing increasingly sophisticated Social TV integration to drive the viewer tunein, engagement and loyalty that boosts ratings, live viewing and ad revenue. However, they are
discovering that Social TV has downsides and challenges, too.
Advertisers seek innovative Social TV shows and ads
Television advertising is transforming. Major brands are seeking Social TV shows and engaging ad
formats that provide innovative advertising opportunities. Who can deliver the goods for them?
Will pay-TV viewers share shows and raise operators’ ARPU?
Pay-TV operators envisage a Social TV future where subscribers recommend content to each other,
boosting ARPU. Yet they face serious challenges from rival companies and strategies.
New formats for viewer engagement and transactions
Producers are restructuring themselves for Social TV and developing new formats that weave viewer
participation and paid transactions into a show’s fabric. As with any experimentation, success is
bound to be mixed with failure.
Follow the money into Social TV startups
Major media and tech companies including BSkyB, Hearst, Time Warner and Google are pumping
tens of millions of dollars into Social TV startups. What are they getting for their money and what does
this investment surge mean for the future of television?
Social TV 3rd edition
provides 180 pages of
analysis, including 27 tables
and figures. An appendix has
80 Social TV colour
screenshots.
See Social TV sample pages
and the full table of contents
below.
Social TV © Futurescape 2012
Social TV: Sample Page
The implications extend to broadcasters and content owners, too. If EPG discovery and
recommendation are powered by Facebook or Twitter, how can they best position their TV shows and
content to ensure that these are recommended between users of those social networks? Will social
media engagement move to take a more central position in content marketing and promotion? If so,
what are the implications for content marketing strategy?
13.12. Pay-TV operators “must learn” to share control with social networks
Speaking at IBC in 2011, Claire Tavernier, SEVP Worldwide Drama and Digital Division FMX,
FremantleMedia observed that TV and social media are coming together in a “weird relationship.”
One key implication is that “many operators are not yet sure how to harness this opportunity and have
yet to accept that they must be willing to give up some of the control over their customers they have
long taken for granted. They must learn to share control with the social network. They need to accept
that they won’t have as much control over content as before."
The payback for giving up control would be gaining new insights and feedback that they can use to
make content more appealing and to improve social interaction itself.
13.13. Next-generation socially integrated middleware
Middleware providers have moved rapidly to integrate Facebook and Twitter into their EPGs and
other software.
Cisco’s Videoscape home entertainment platform for service providers can present recommendations
from a viewer’s Facebook Likes and scan their Twitter feed to discover what content the people that
they follow are talking about.
Google’s Motorola Mobility has given demonstrations of a system that lets a pay-TV subscriber earn
“coins” (loyalty points) by recommending TV shows to their social circle via Facebook and other social
networks. (For specific details on these and other initiatives, see the section Middleware Providers
Offering Social Media Integration.)
It is now up to the platform operators how fast they roll out social features to subscribers.
13.14. TV apps arms race: CE manufacturers vs platform operators
One possible scenario is that TV app services generally (video, music and social networking) will
become a differentiator:
• Between rival CE manufacturers
• Between CE devices and platform operator services
While CE manufacturers ideally aim for exclusive content deals, these are unlikely to materialise as
content owners look for broad distribution. Without content exclusivity in video and music, all sides
may consider how best to leverage social networking.
This can include extending apps to incorporate more Facebook features and functions, including
access to video. There will be a push by individual CE manufacturers and platform operators to
source innovative concepts for social networking apps from independent developers. Samsung runs
developer contests around the world to this end.
The outcome of this race to provide more sophisticated social networking functionality to televisions
will benefit Facebook and Twitter. Their presence will extend to more numbers and types of CE
devices and platforms. At the same time, that presence will become increasingly useful to the
consumers at home in terms of enhanced or novel functionality.
Social TV © Futurescape 2012
Social TV: Sample Page
18.7. Middleware providers offering social media integration
For middleware providers, social media integration is now essential, as their platform operator
customers appreciate the potential for social recommendation of content to drive ARPU. Such
integration typically means incorporating Facebook and Twitter.
18.7.12. Red Bee Media
• January 2012, the company announced two TV listings publishers as customers for its
RedDiscover content discovery system, Time Out and Veronica Publishing.
• Time Out appointed RBM to create and launch the UK’s first online Social TV guide. It was
developed to harness viewers’ social media use, creating an improved TV experience. The guide
seamlessly integrates traditional TV listings with Facebook and Twitter, allowing users to engage
with their friends in real time. Users can login, Like shows, see what their friends Like, and share,
recommend and favourite content. They can also see what programmes are trending on Twitter,
what is being said about them and interact with Twitters users.
• Dutch TV listings magazine Veronica has a similar service, aimed at second screen usage.
Parent company Veronica Publishing is owned by Dutch media company SBS Broadcasting.
• February 2012, RBM launched a second screen app for broadcaster FX UK to provide viewers
with social engagement for the new season of The Walking Dead. Users could predict the number
of zombie kills in each episode and share their results via Facebook or Twitter. The app was
synced to the broadcast via digital audio watermarking technology from Civolution.
• RBM owns TV Genius (see below).
18.7.13. Rovi (Macrovision)
• January 2012, announced its TotalGuide G2 programming search and discovery solution for
connected TV platforms. The product, due to launch in Q2 2012, includes personalized search
and recommendations, “social media commentary to enhance entertainment discovery and
enjoyment” and access to high-quality original Web programming.
• Its Social Discovery element enables access to features such as Twitter mentions and trending
information, as well as Facebook Likes and recommendations.
• TotalGuide will be integrated into selected Toshiba connected TV sets, branded as Toshiba
MediaGuide, available in the USA Q2 2102 and later the same year in Europe.
• Also January 2012, Rovi partnered with Twitter to give Rovi customers access to Twitter verified
(ie official) accounts of celebrities. This enables a customer to add Tweets directly from celebrities
to their service and be confident that they are genuine.
• Rovi is working with Samsung on interactive TV advertising for connected TV: this includes
Request For Information (RFI) features such as click-to-call, e-mail, and QR codes within
advertisements, together with social networking options.
18.7.14. TiVo
• September 2011, the company announced that it would update its iPhone and iPad apps to
include additional integration with Facebook to increase Social TV functionality.
• TiVo users will be able to discover programmes their Facebook friends endorse with the Like
feature, or view what shows their friends are currently enjoying with the Watch feature and
immediately schedule a recording or watch live based on those recommendations.
• The TiVo iPad and iPhone apps are linked to the TiVo DVR, so TiVo users can feature the
programme they are watching to their friends and subscribers on Facebook.
Social TV © Futurescape 2012
Social TV: Sample Screenshot Page
Verizon FiOS Twitter app – send Tweet
Social TV © Futurescape 2012
Social TV: Complete Table of Contents
1. EXECUTIVE SUMMARY: SOCIAL TV, OPPORTUNITIES AND THREATS
1.1. The rise of Social TV
1.2. Social networks enable viewers to socialise digitally around television
1.3. Rising viewer interactivity via second screens
1.4. Making TV sets social: CE manufacturers and tech giants Google, Yahoo, Microsoft
1.5. The television industry confronts a new, social reality
1.6. Social TV promises significant commercial benefits
1.7. Yet Facebook and Twitter are both major potential partners and competitors
1.8. The impact on Facebook and Twitter
1.9. Television supports their growth
1.10. Social TV revenue opportunities: advertising, distribution, transactional, data
1.11. Facebook vs Twitter in the TV market and in Social TV
1.12. Google as a competitor
1.13. Social TV startups as competitors
1.14. TV company strategies for positioning against Facebook and Twitter
1.15. The impact on broadcasting and advertising
1.16. Boosting ad revenue from increased ratings and more live viewing
1.17. Building viewer engagement with TV programming and advertising
1.18. Social marketing of TV shows to acquire audiences
1.19. Social TV supports, but competes with TV advertising
1.20. Facebook and Twitter battle for $196bn global TV ad spend
1.21. The impact on television production and distribution
1.22. Creating new formats with social interactivity to engage viewers
1.23. Pay-TV operators: growing ARPU with social recommendation of content
1.24. Facebook and Twitter will impact the $236bn global pay-TV market
1.25. Pay-TV operators are partnering with Social TV startups for recommendation
1.26. Middleware companies: Integrating Facebook and Twitter
1.27. Facebook as a rival VOD video aggregator and distributor
1.28. Social TV – a global phenomenon
1.29. Viewers internationally take part in Social TV
1.30. Worldwide TV industry innovation
FACEBOOK, TWITTER AND THE SOCIAL TV LANDSCAPE
2. FACEBOOK VS TWITTER - MAJOR FORCES AND COMPETITORS IN TELEVISION
2.1. Social networks have user numbers equal to top TV audiences
2.2. Global reach: Facebook has 845m monthly active users, approaching 1bn
2.3. Facebook is the dominant social network in the majority of countries
2.4. Twitter has 100m monthly active users
2.5. Facebook’s US users compared with TV audience size
Social TV © Futurescape 2012
2.6. Twitter’s US users compared with TV audience size
2.7. How do social networks disrupt and innovate in television?
2.8. Figure: How Facebook and Twitter impact the entire TV value chain
2.9. Facebook and Twitter are battling over the future of television
2.10. Providing conversation about and social interaction with television
2.11. Supplying social data to the TV industry
2.12. Social networks can influence the decision-making stage of TV viewing
2.13. Transforming EPGs into social EPGs
2.14. Facebook and Twitter on TV sets, EPGs and second screens
2.15. The social networks are competing for $196bn global TV ad spend
2.16. Facebook and Twitter compete in second screen and connected TV advertising
2.17. Competing via functionality and developer communities
2.18. Television-related transactions
2.19. Twitter and Facebook are increasingly competing with Social TV startups
2.20. International opportunities
3. FACEBOOK
3.1. Social TV SWOT analysis
3.2. The strategy for television: Partnership or disruption?
3.3. Its partnership pitch to the television industry
3.4. TV industry partners
3.5. Is disruption still on the agenda?
3.6. Challenging TV advertising
3.7. Supporting TV advertising
3.8. A key player in new forms of TV and mobile advertising
3.9. TV revenue opportunities via Facebook Credits
3.10. Facebook’s roles in global pay-TV
3.11. A potential long-term rival to pay-TV operator VOD?
3.12. Facilitating innovative Social TV formats
3.13. Opportunities for TV-related data revenue?
3.14. Challenges and competitors in the TV market
4. TWITTER
4.1. Social TV SWOT analysis
4.2. The strategy for television
4.3. Investing in technology for television
4.4. Sponsored products created from tweets
4.5. Promoted Tweets – bound for connected TVs?
4.6. Challenges and competitors in the TV market
5. STRATEGIES FOR POSITIONING AGAINST FACEBOOK AND TWITTER
5.1. The TV industry and Social TV startups
Social TV © Futurescape 2012
5.2. Shazam
5.3. Discovery Communications
5.4. Pepsi
THE HARDWARE REVOLUTION: SECOND SCREENS AND CONNECTED TVs
6. SECOND SCREENS
6.1. Widespread usage of second screens while viewing TV
6.2. US second screen usage
6.3. UK second screen usage
6.4. UK under-25s use social networks while viewing
6.5. US tablet ownership increases connected TV use
6.6. European tablet usage mainly at home
6.7. Tablet and mobile usage overlaps with TV prime time
6.8. Tablet owners social networking, playing games while viewing TV
6.9. Tablets are mini connected and Social TVs
6.10. Second screen Social TV opportunities and challenges
6.11. Syncing apps with TV content and automatic content recognition (ACR)
7. CONNECTED TVS
7.1. Four reasons why consumers want connected TVs
7.2. Research has predicted some consumers will want the Internet on their TVs
7.3. Verizon FiOS and Panasonic: Consumers want and use social interactivity via TV
7.4. Further research on socialising and television
7.5. CE manufacturers and platform operators: New business opportunities and challenges
7.6. Facebook and Twitter in connected TVs herald a new era of Social TV
7.7. Providing Internet content on TVs: Apps or complete Web sites?
7.8. Viewer behaviour with connected TV systems
7.9. How sharing is a key motivation for using the Internet together with TV
7.10. From two-screen viewing to connected TV: Integrate communication into the TV set
7.11. Actual uses: Consumers’ Facebook social interaction on Verizon FiOS
7.12. Potential uses: Keeping in touch or meeting new people?
7.13. Possible barriers to use: Privacy and multiple viewers
7.14. Challenges in implementing social interactivity with the TV set
7.15. How do consumers use the Yahoo Connected TV platform?
7.16. Should platforms offer pre-written Facebook and Twitter updates or let users write them?
SOCIAL TV STRATEGIES, CHALLENGES, MONETISATION AND SUCCESS
8. MEASURING SUCCESS: SOCIAL TV ANALYTICS
8.1. Companies analysing Social TV data
8.1.1. Bluefin Labs
8.1.2. Nielsen and NM Incite
8.1.3. General Sentiment and The Q Scores Company
Social TV © Futurescape 2012
8.1.4. Networked Insights – SocialSenseTV
8.1.5. Optimedia – Content Power Ratings
8.1.6. Social Guide
8.1.7. Trendrr
8.2. Does social media buzz correlate to ratings? Contradictory research
9. BROADCASTERS: BOOSTING TV RATINGS AND LIVE VIEWING
9.1. Why broadcasters need Social TV
9.2. Broadcaster support for Social TV
9.3. Broadcasters partnering with Facebook
9.4. Broadcasters engaging with audiences via social networks – a Faustian pact?
9.5. Why are broadcasters sharing their audiences with social networks?
9.6. Facebook – a dominant identity provider
9.7. Internet users prefer to access sites with their Facebook identities
9.8. Do Facebook and Twitter on connected TVs lock in TV show promotion and interaction?
9.9. A social EPG requires broadcasters to be socially visible
9.10. Do broadcasters creating branded apps need to partner with Facebook and Twitter?
9.11. Broadcasters face apps competition over their own shows
9.12. Do commercial broadcasters face losing ad spend via second screens?
9.13. USA Network: Facebook game correlates with higher ratings
9.14. Starz: Facebook game recommissioned
9.15. Integrating Twitter with live event TV shows to drive viewing
9.16. TV drama can engage viewers with fictional characters
9.17. Engagement via playing along with TV game show
9.18. Engagement measured by click-through rates from second screens
9.19. Broadcasters can add value to their tweets via curation
10. BROADCASTERS: SOCIAL MARKETING OF TV SHOWS AND CHANNELS
10.1. MTV UK: Acquiring and identifying fans via social networks
10.2. Viewer engagement: MTV transforms viewers into fans
10.3. BET: Building an audience and engagement to relaunch a TV show
10.4. HBO UK: Promoting shows with personalised recommendations via Facebook
10.5. TVNZ: Using Facebook to build audience and engagement for a TV channel launch
10.6. Al Jazeera: Using Promoted Tweets for TV channel distribution
11. ADVERTISERS: ENGAGEMENT WITH ADVERTISING
11.1. Advertisers and agencies confront a social context for TV commercials
11.2. Social TV presents fresh advertising opportunities
11.3. A new, digital role for TV commercials
11.4. Co-ordinating TV commercials and Facebook ads
11.5. Enhancing Super Bowl ads: Coke and Facebook vs Pepsi and GetGlue
11.6. Synchronising Social TV activity with TV commercials
11.7. In-app advertising synced with TV commercials
Social TV © Futurescape 2012
11.8. In-app advertising instead of TV commercials?
11.9. Social TV data can assist planning and buying
11.10. Using Facebook Likes to influence TV commercials' creative
11.11. Advertising opportunities offered by Social TV startups
11.12. The opportunities for targeted advertising on connected TVs via Facebook and Twitter
11.13. Social networks and advertising via connected TVs
11.14. Will Facebook video ads on connected TVs bypass broadcasters?
11.15. Brands and Social TV advertising initiatives
12. PRODUCERS AND CONTENT OWNERS: NEW FORMATS AND DISTRIBUTION
12.1. Restructuring for Social TV production
12.2. Twitter and Facebook offer real-time feedback direct from the TV viewing context
12.3. Incorporating Social TV into different TV genres
12.4. TV3 Sweden: Using data in the production process
12.5. Drama and Social TV: Current TV, Syfy, Warner Bros
12.6. Integrating TV game shows with social networks
12.7. Facebook for distribution
13. PAY-TV OPERATORS: SOCIAL RECOMMENDATION AND CONTENT DISCOVERY
13.1. Platform operators, middleware providers and Social TV
13.2. The threat of disintermediation by connected TVs
13.3. Platform operators respond with better-integrated Social TV apps
13.4. How social activity via TV benefits the platform operator business model
13.5. Social sharing and freemium distribution boost revenues – the Spotify Facebook model
13.6. Massive content choice on pay-TV platforms requires a new kind of EPG
13.7. Social discovery and recommendation: The key to finding content
13.8. Viewers around the world recommend and discover TV shows via social networks
13.9. Facebook and Twitter will impact the $236bn global pay-TV market
13.10. Facebook and Twitter data can power social EPGs
13.11. Should platform operators rely on Facebook and Twitter data?
13.12. Pay-TV operators “must learn” to share control with social networks
13.13. Next-generation socially integrated middleware
13.14. TV apps arms race: CE manufacturers vs platform operators
13.15. Social networks and legitimate P2P content distribution for platform operators
14. CE DEVICE MANUFACTURERS: SOCIAL FEATURES FOR CONNECTED TVS
14.1. TV manufacturers and Social TV
14.2. A long-term advantage for connected TVs?
14.3. CE manufacturers offering Social TV on multiple devices
14.4. Using social media as a sales point in marketing TV sets
14.5. Incorporating social apps into connected TV sets
14.6. A real-time interactive social context for all video viewing – TV and on-demand
Social TV © Futurescape 2012
14.7. Viral marketing for connected TV from the TV set
14.8. Boosting VOD sales through content recommendation: Sony vs Samsung
14.9. Incorporating additional social functionality
14.10. Accessing social network data for content recommendations
14.11. YouTube Leanback and Facebook integration
14.12. Integrating Social TV apps with TV programming
14.13. Should manufacturers standardize an apps platform to encourage innovation?
14.14. Independent set-top boxes
15. TRANSACTIONAL REVENUE AND TELEVISION COMMERCE
15.1. Paid and sponsored voting via Facebook
15.2. Motorola Mobility offers a social, virtual currency for pay-TV operators
15.3. Revenue opportunities via connected TV apps
15.4. Too early to monetise Social TV apps?
15.5. Facebook gaming revenue
15.6. Social TV enables merchandise sales
15.7. TVGuide.com: Increased Web site ad revenue from Social TV integration
15.8. Discovery Communications: Driving traffic to Web sites for online advertising
15.9. Facebook drives traffic to broadcaster and content owner Web sites
15.10. Weather.com: Twitter Web site integration boosts time spent on site
16. SOCIAL TV STARTUPS
16.1. Overview
16.2. Competing models for viewer engagement
16.3. Content identification: Miso’s data solution vs automatic content recognition
16.4. Maintaining good relationships with the TV industry
16.5. Support from the TV industry
16.6. Investment from major media and tech companies
16.7. Challenges for startups
17. DOWNSIDES AND CHALLENGES FOR SOCIAL TV
17.1. Are there limits to social discovery for video content?
17.2. Might people recommend Web video rather than TV shows?
17.3. How much can the TV industry rely on social networks?
17.4. Caution needed over users’ reactions
17.5. Are heavy social media users poor sales prospects?
17.6. Budgeting to reward Facebook users
17.7. Privacy: Not all Facebook users are willing to share their interests
17.8. Too many Social TV apps?
Social TV © Futurescape 2012
SOCIAL TV – MARKET DATA AND RESOURCES
18. KEY PLAYERS AND PARTNERSHIPS IN SOCIAL TV
18.1. How Google TV, Yahoo and Microsoft compete in the connected TV market
18.2. Google TV
18.3. Yahoo Connected TV
18.4. Microsoft embedded software for IPTV
18.5. How Facebook and Twitter apps reach TV via Google, Yahoo and Microsoft middleware
18.6. CE manufacturers offering Facebook and Twitter apps
18.6.1. Apple
18.6.2. Haier
18.6.3. Hisense
18.6.4. Lenovo
18.6.5. LG Electronics
18.6.6. Mitsubishi
18.6.7. Panasonic
18.6.8. Philips
18.6.9. Philips, Sharp, Loewe and LG: A common connected TV platform
18.6.10. Samsung
18.6.11. Sanyo
18.6.12. Sharp
18.6.13. Sony
18.6.14. Toshiba
18.6.15. Vestel
18.6.16. Vizio
18.7. Middleware providers offering social media integration
18.7.1. Accedo
18.7.2. Alticast
18.7.3. Cisco
18.7.4. Irdeto
18.7.5. KIT digital
18.7.6. Motorola Mobility: SocialTV Companion Service
18.7.7. Nagra (Kudelski Group)
18.7.8. NDS
18.7.9. NetGem
18.7.10. Opera
18.7.11. Pace
18.7.12. Red Bee Media
18.7.13. Rovi (Macrovision)
18.7.14. TiVo
18.7.15. TV Genius
18.7.16. Visiware
18.8. US platform operators implementing Social TV
18.9. UK platform operators implementing Social TV
18.10. International platform operators implementing Social TV
18.11. Internet TV set-top boxes integrating Facebook and Twitter
18.12. Game consoles integrating Facebook and Twitter
19. THE CONNECTED TV MARKET: DATA AND PREDICTIONS
19.1. 30% of US households already have a TV connected to the Internet
19.2. Varying estimates for what proportion of Internet-ready devices are actually connected
19.3. Connected TV and CE device sales, shipments, penetration – analysts’ forecasts
Social TV © Futurescape 2012
20. SOCIAL TV STARTUPS AND PROVIDERS: COMPANY PROFILES
20.1. Arktan
20.2. BeeTV
20.3. Beyond TV
20.4. Bibop
20.5. Bluefin Labs
20.6. Buddy TV
20.7. ClipSync
20.8. Connected Sports Ventures
20.9. ConnecTV
20.10. Dijit
20.11. Ex Machina
20.12. Fanhattan
20.13. Fanvibe
20.14. Fanwave
20.15. Fav.tv
20.16. Flingo
20.17. GetGlue
20.18. Gracenote
20.19. HotPotato
20.20. IntoNow
20.21. i.TV
20.22. Kaibi
20.23. Kandian
20.24. KickFour
20.25. Leanin
20.26. Live Talkback
20.27. Loyalize
20.28. Matcha
20.29. Miso
20.30. Mobovivo
20.31. Networked Insights / SocialSenseTV
20.32. Numote
20.33. Philo
20.34. Screach
20.35. ScreenTribe
20.36. SecondScreen Networks
20.37. Shazam
20.38. SocialGuide
20.39. SnappyTV
Social TV © Futurescape 2012
20.40. SocialSamba
20.41. Starling
20.42. theChanner
20.43. Trendrr / Wiredset
20.44. TunedIn
20.45. tvChatter
20.46. TVDinner
20.47. TvTak
20.48. TVmoment
20.49. TV Tune-In
20.50. tweetTV
20.51. Tweek.tv
20.52. TweetYourTV
20.53. Twelevision
20.54. Umami
20.55. VideoLive
20.56. Viggle / Function(x)
20.57. Vloop
20.58. Vualla
20.59. WatchParty
20.60. WeiShiTong
20.61. yap.TV
20.62. Yidio
20.63. Yuwan
20.64. Zapitano
20.65. zeebox
21. SOCIAL TV SERVICES FROM TV AND MEDIA COMPANIES
21.1. Bravo: Bravo Now
21.2. CBS: Clicker
21.3. CBS Interactive: TV.com Relay
21.4. Comcast: Tunerfish
21.5. Entertainment Weekly: Viewer social viewing platform
21.6. LG: Tweet TV Android phone
21.7. Lions Gate: TV Guide Social Power Rankings
21.8. Orange (France Telecom): TV Check
21.9. Tribune Media Services: TVfriend
22. SOCIAL TV NETWORKS
22.1. MyTV
22.2. Purity.TV
Social TV © Futurescape 2012
22.3. VidBlogger Nation
22.4. Youtoo
23. SCREENSHOTS
Screenshot 1: Yahoo Connected TV – widgets in dock at bottom of TV screen
Screenshot 2: Yahoo Connected TV – interface for viewer to access Flickr functions
Screenshot 3: Yahoo Connected TV – thumbnails from set of Flickr photos
Screenshot 4: Yahoo Connected TV – full screen view of Flickr photos in slideshow display
Screenshot 5: Yahoo Connected TV – Facebook in widgets dock
Screenshot 6: Vudu movies app – viewers can share movie ratings via Facebook and Twitter
Screenshot 7: Vudu movies app – posting a movie rating to viewer’s Facebook profile
Screenshot 8: Vudu apps store – interface
Screenshot 9: Vudu Facebook app – Facebook status update, below video
Screenshot 10: Mitsubishi implementation of Vudu apps store
Screenshot 11: LG set with Skype app and contacts list
Screenshot 12: Panasonic Viera Cast apps store
Screenshot 13: Cello LCD TV Twitter app by Oregan Networks
Screenshot 14: Vizio TV with Facebook app
Screenshot 15: Vizio TV with Twitter app and app selection interface
Screenshot 16: Vizio TV Bluetooth remote control with slide-out QWERTY keyboard
Screenshot 17: ABC user registration via Facebook – ABC still requires more details from users
Screenshot 18: Social distribution for Dr Who, Facebook fan shares BBC America YouTube trailer
Screenshot 19: CNN Facebook social plugin, showing users their friends are sharing CNN stories
Screenshot 20: Desperate Housewives Facebook page cross-promotes Jamie’s Food Revolution
Screenshot 21: Desperate Housewives Facebook page - store tab
Screenshot 22: Co-buying movie tickets on Facebook, a model for connected TV VOD co-buying?
Screenshot 23: ITV invites users to rate and recommend shows for Facebook friends to discover
Screenshot 24: From the ITV site, sharing a rating to Facebook friends
Screenshot 25: ITV News integrates Facebook Live Stream for viewer chat in Leaders’ Debate
Screenshot 26: Sky News integrates Facebook Live Stream for viewer chat in Leaders’ Debate
Screenshot 27: Lost – Facebook event invitation to set up viewing parties
Screenshot 28: MTV visualization of tweets during Video Music Awards – see timeline at bottom
Screenshot 29: NBC site – login with Facebook (top right), become Jay Leno Facebook fan (left)
Screenshot 30: 30 Rock Facebook page – newsfeed tells fans about NBC.com catchup viewing
Screenshot 31: Adidas World Cup high definition video ad on Facebook, with Like buttons
Screenshot 32: Adidas World Cup Facebook page, prediction contest
Screenshot 33: Adidas World Cup Facebook page Wall, with more videos and graphic novel
Screenshot 34: Twitter’s Promoted Tweet adverts for Starbucks and Toy Story 3 in search results
Screenshot 35: NDS Oona concept interface, TV shows now and next, with Facebook friends
Screenshot 36: NDS Oona concept interface, choosing YouTube, Facebook and IMDB apps
Screenshot 37: NDS Oona concept interface, widget shop with free and premium widgets
Screenshot 38: Verizon FiOS TV Widget Bazaar
Screenshot 39: Verizon Facebook widget – navigation
Screenshot 40: Verizon Facebook widget – starting status update
Screenshot 41: Verizon Facebook widget – status update text entry
Screenshot 42: Verizon Facebook widget – finished status update
Screenshot 43: Verizon Twitter widget – navigation
Screenshot 44: Verizon Twitter widget – logging in
Screenshot 45: Verizon Twitter widget – send Tweet
Screenshot 46: Verizon Twitter widget – choose to Tweet on current TV show or new topic
Screenshot 47: Verizon Twitter widget – writing Tweet
Screenshot 48: PS3 BUZZ Quiz World – publishing story to Facebook
Screenshot 49: PS3 BUZZ Quiz World – story in Facebook user’s Wall
Screenshot 50: Xbox Facebook – home
Screenshot 51: Xbox Facebook – profile
Screenshot 52: Xbox Facebook – photos
Screenshot 53: Xbox Twitter – home
Screenshot 54: Xbox Twitter – user profile
Screenshot 55: Xbox Twitter – reply, retweet options
Screenshot 56: Xbox Twitter – trending topics
Social TV © Futurescape 2012
Screenshot 57: Xbox site – promoting Facebook and Twitter services
Screenshot 58: Samsung connected TV set: Facebook and Twitter integration, top right
Screenshot 59: Samsung connected TV Smart Hub app store, Twitter and Facebook apps
Screenshot 60: Sony Google TV: Twitter app
Screenshot 61: Google TV interface: search results for Boardwalk Empire
Screenshot 62: BBC broadcasts Twitter hashtag for comedy show Have I Got News For You
Screenshot 63: BBC iPlayer: note recommendation function on left
Screenshot 64: BBC iPlayer: recommendations integrated with Facebook and Twitter
Screenshot 65: GetGlue on iPad
Screenshot 66: LG Tweet TV: prototype digital TV mobile that overlays tweets on TV picture
Screenshot 67: Loyalize: featured TV shows on iPad
Screenshot 68: Loyalize: Mood-O-Meter on iPad – note Twitter integration, right
Screenshot 69: Miso on Android mobile: home screen
Screenshot 70: Miso on Android mobile: user’s activity screen
Screenshot 71: Miso mobile: check in icon and what your friends are watching
Screenshot 72: Miso on iPad: Family Guy check in
Screenshot 73: Miso Web site: user’s recent activity
Screenshot 74: Motorola Xoom tablet, social TV service: Facebook and Twitter invite integration
Screenshot 75: Starling on smart phone: welcome screen
Screenshot 76: Starling on smart phone: comments on Caprica TV show
Screenshot 77: Starling on smart phone: TV shows screen
Screenshot 78: TvTak: taking photo of TV screen to identify commercial
Screenshot 79: TvTak: comment on TV commercial, with Facebook and Twitter integration
Screenshot 80: TvTak: commercial on YouTube and invitation to enter contest
TABLES
Table 1: Facebook and Twitter users as percentage of the total US TV audience, 2012
Table 2: Facebook’s penetration in major TV markets, December 2011
Table 3: Facebook’s penetration in major TV markets, June 2011
Table 4: Types of video content viewed on Facebook by UK consumers
Table 5: Frequency of simultaneous usage while watching television
Table 6: What are tablet and smartphone users doing while watching television?
Table 7: Platforms that British 18-24s use for sharing TV-related messages
Table 8: The five main principles of shared TV viewing
Table 9: Three benefits to viewers from participating with Facebook
Table 10: Four types of Facebook user
Table 11: Social login and social sharing as percentage of online social media users
Table 12: Social login and social sharing as percentage of social media users on media sites
Table 13: What consumers expect after they Like a company on Facebook
Table 14: Reasons consumers give for not Liking companies on Facebook
Table 15: Connectivity solutions for US TV households with Internet-connected TV
Table 16: Connected TV sales, shipment, penetration forecasts: USA and Europe
Table 17: Global connected TV sales, shipment and penetration forecasts
Table 18: Connected CE device sales, shipment and penetration forecasts
FIGURES
Figure 1: Facebook and Twitter in the TV value chain
Figure 2: Activity of people who use a second screen while viewing television
Figure 3: Tablets and mobiles are most used online in the evening
Figure 4: Internet users prefer to login with their Facebook digital identity
Figure 5: Pepsi Pulse – users tweeting about X Factor judge Nicole Scherzinger
Figure 6: Sony UK Google ad for Internet TV sets
Figure 7: Sony online marketing for Internet TV sets
Figure 8: Sony Web sales page with Social TV as selling point
Figure 9: Facebook and Twitter apps reach TV via Google, Yahoo and Microsoft middleware
Social TV © Futurescape 2012
Our Customers
About Futurescape
Futurescape is a digital media innovation
research company.
Its mission is to provide independent,
comprehensive and critical analysis to forwardthinking executives, entrepreneurs and investors.
Buyers are industry leaders at:
• International advertising and media agencies
• TV broadcasters and producers
• Cable, satellite and mobile operators
• Media owners and publishers
• Industry analysts and government agencies
Global companies purchasing reports include
AT&T, BBC, BSkyB, CBS, Digitas, Disney,
Eutelsat, Fox, HBO, Irdeto, ITV, MediaCom,
MTV, Ogilvy, Orange, Publicis, Samsung, UBS,
Virgin Media, Warner Bros.
Worldwide customer base: Austria, Australia,
Canada, China, France, Germany, Hungary,
Ireland, Israel, Italy, Korea, Netherlands, Norway,
Poland, Singapore, Spain, Sweden, UK, USA.
Futurescape's research is regularly quoted in
international media and marketing publications:
MediaPost, Variety, Media Guardian, Broadcast,
Televisual, TV Week, Campaign and the World
Advertising Research Center.
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Global Media Coverage of Social TV
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