11/16/2010
Reaching Out To Talents
Of The New Generation
Gorbachan Singh
General Manager
Human Resources Department
Panasonic Malaysia Sdn Bhd
10th November, 2010
Seri Pacific Hotel, Kuala Lumpur
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About Panasonic
Panasonic Corporation is the worldwide leader in the
development and manufacture of electronic products for a
wide range of consumer, business, and industrial needs.
Based in Osaka, Japan, Panasonic Corporation recorded
consolidated net sales of 7.41 trillion yen (US$79.7 billion*)
and a total 384,586 employees for the year ended March 31,
2010.
In December 2009, Sanyo became a subsidiary of Panasonic
Corporation.
* Exchange rate used : 1 USD = 93 Yen
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Panasonic Founder – Konosuke Matsushita
“In recognition of our
RESPONSIBILITY AS AN
INDUSTRIAL COMPANY
we are devoting our
strength to the progress
and development of
society and for the well
being of humanity to
improve the quality of life
all over the world by our
business activity.“
Konosuke Matsushita, 1929
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History of Panasonic Products
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Main Product Areas
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Panasonic Brand Slogan
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On 100th Anniversary of Founding in 2018
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Panasonic in Asia Pacific Region
Asia Pacific Region
(94, 411 employees)*
India
Philippines
Thailand
Vietnam
Malaysia
Indonesia
Australia
Singapore
New Zealand
* As at 31st March 2010 (including PEW & Sanyo)
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Panasonic Group of Companies in Malaysia
Total Number of Companies in Malaysia
21 Companies : 19,000 employees
Production & Sales
RM 16.3 Billion
Klang Valley
3 Manufacturing Cos (with R&D)
<PMMA, PEDMA, PAVCKM>
2 Manufacturing Co
<PHAAM, IPS Alpha>
Pahang
2 R&D Centers
1 Manufacturing Co
<PHAARADM, PRDCM>
<PEWKM>
6 Sales, Services Cos & Mgmt Offices
<PM, PICM, PEWMY, PTM, PFI, PMAM>
Melaka
3 Manufacturing Cos
<PRDM, PSCDDM, PFM>
Johor
2 Manufacturing Co (with R&D)
As at March 10 ( FY 09 )
<PAVCJM, PSNM>
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About Panasonic Malaysia Sdn
Bhd
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Panasonic Malaysia Sdn Bhd
 Established in 1976
 Sales & Marketing Arm of Panasonic products in Malaysia . Volume of sales RM 2B.
 After Sales Service
Northern
HQ / Central
East Coast
Penang
PJ Head Office
- Kuantan
Kota Bahru
Ipoh
Shah Alam Office
Southern
Malacca

East malaysia
Johor Bharu
Kuching Branch
Seremban
Kota Kinabalu
Branch
Product lineline-up
Consumer
AV
Visual Display
• CTV
• LCD TV
• PDP
Home Audio
Visual
• Home Theater System
• Mini System
• Micro System
• DVD Player
• DVD Recorder
• Portable CD
• Portable VCD
• Portable DVD
• Headphone Stereo
• Radio Cassette
• CD Radio Cassette
• Cassette Recorder
• Digital Audio Player
Car Audio
• Car Stereo
• Car Speaker
• Car Stereo Amplifier
• Car Accessories
Photo Route
• Digital Video Camera
• Digital Still Camera
• SD Cards
• Light Weight / Band-type
Headphones
• Video Battery
• Video Tape
• Audio / Camera Accessories
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HA
Life & Kitchen
• Washing Machine
• Refrigerator
• Rice Cooker / Jar Rice Cooker
• Blender
• Microwave Oven
• Dry Iron / Steam Iron
• Juicer
• Thermo Pot
• Slow Cooker
• Food Processor
Housing
• Ceiling Fan
• General Fan
• Home Shower
• Ventilating Fan
• Water Pump
• Vacuum Cleaner
Health & Beauty
• Hair Dryer
• Hair Styler
• Shaver
• Lady Shaver
• Beauty Care
• Epilator
• Water Purifier
• Air Purifier
• Pressure Meter
• Vibrator
• Message Lounger
• New JOBA
Business System
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Battery & Lighting
Import Battery
• Alkaline Battery
• Lithium Battery
• Manganese Battery
• Nickel Metal Hydride
• Oxyride Battery
Local Battery
• Heavy Duty Battery
• Super Heavy Duty
• Super Extra Battery
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Communication
System
• Home Facsimile
• Dot Matrix Printer
• DECT Cordless Phone
• Integrated Phone System
• IP-PABX
• Single Line Phone
• Teleconferencing System
System Networking
• LCD Projector
• Close Circuit Surveillance
System (CCTV)
• IP Network Camera
• Business Facsimile
• Panaboard
• Digital Multifunction Product
(WORKiO)
• Plasma DisplayPanel
• Digital Broadcast System
• Public Address System (PAS)
• Professional Audio System
Lighting
• Fluorescent
• Compact Fluorescent
• Energy Saving Bulb
• Incandescent Bulb
Others
• Car Battery
• Torchlight
• Battery Charger
(RAMSA)
• Language Laboratory System
(LLS)
• IT Products (Media, Drive &
Scanner)
Air--conditioners
Air
• Single Split Type
• Multi Split Type
• Window Type
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75
Total
95
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Panasonic Management
Philosophy
Basic Business
Philosophy
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Management Philosophy
Matsushita Group of Companies worldwide inherited an unchanging
management philosophy established in 1929 by our founder that a
company is a public entity of society.
Basic Management Objective
"Recognizing our responsibilities as
industrialists, we will devote ourselves to the
progress and development of society and
the wellwell-being of people through our
business activities, thereby enhancing the
quality of life throughout the world."
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Basic Business Philosophy Framework
MISSION
Company’s Goals
(Reason for Existence)
Basic Management Objective
Actions
Values
How employees should be:
Company Creed & Seven
Principles
1.
2.
3.
4.
5.
6.
7.
Contribution to Society
Fairness & Honesty
Cooperation & Team spirit
Untiring Effort for Improvement
Courtesy & Humility
Adaptability
Gratitude
Founder’s view
on Nature,
People and
Business
Code of
Conduct
Traditional principles in action.
An attitude of a merchant
Employee entrepreneurship
Sunao Mind
Guidelines for conducting all
Work Activities:
1. The Customer First in
Practice
2. Profit as a Measure of
Contribution
3. Autonomous Management
4. Co-existence & Mutual
Prosperity
5. Management by All With
Collective Wisdom
6. Fair Competition
7. People before Products
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Reaching Out To Talents Of The New Generations
Situation A : I am happy , you are sad
Situation B : I am sad , you are happy
Ideal :
I will make you happy,
You make me happy
Approach of This Presentation
1.
2.
3.
4.
Overview on Talent
New Generation : Characteristics & expectations
Initiative at Panasonic Malaysia to reach the young generation.
Summary and conclusion whether we need to press panic button
Any doctor in the
Room? I am sick
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Overview on Talent
Power shift in recent years
Capital assets was
once the
foundation
Human Capital /
Talent
Problems
1. This asset comes with legs.
2. You cannot borrow from the bank.
3. You cannot produce/ raise them fast.
Ability to walk out the door
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Talent Pool and Globalisation Effect
Natural
Resources
Energy
Vehicle
Food
Globalisation:
Past, current and
future
Fluid,
Exchangable
Latest:
Human Talent
Move the
work
Move the
labour
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Globalisation and Talent Competition
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As business across the globe evaluate, companies will continue facing
competition in getting talent.
Greater international mobility, prosperity in developed countries,
communication and transportation revolution.
Competition for talent will emerge from within companies, industries, regions
HR will be facing daunting array of challenges !!!!
So many people are unemployed out there, WHY is
it so hard
to employ and retain ?
What is short ?
Individual who bring
education and occupational
skills to an organisation that
can make immediate and
lasting impact
People shortage
VS
skills /
knowledge
shortage
Talent in Malaysia
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Companies have long complained about a shortage of skilled labour in
Malaysia and economists say it is severely affecting the country ability
to attract more high – technology industries.
NEAC : Malaysia losing skilled talent.
The most recent assessment by the World Bank suggests that firms have become
increasingly concerned about information technology ( IT ) skills, technical and
professional skills of Malaysian workers…..The Department of Statistics reports that in
2007, 80 % of Malaysia’s workforce received education up to SPM.
Star, 30th March, 2010
Tenth Malaysia Plan ( 2010 – 2015 ) : Shift to talent development.
40 % of 10 MP funding to soft infrastructure such as skills development as compared to 22
% in 9MP
Is Malaysia the only country facing this problem ?
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Source : Global RPO Report 2010 :
Kelly Outsourcing & Consulting and HR Outsourcing Association ( Kelly OCG & HROA )
Great talent – the very core of a company remain such a difficult to find
resource across the globe
Difficulties to recruit : By Region
Europe , Middle East,
Africa
67 %
65 %
Asia Pacific
60 %
50 %
Americas
43 %
46 %
2010
2009
Survey covers 536 respondents, 39 % from EMA, 39 % from Americas
And 22 % from APAC
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Source : Global RPO Report 2010 :
Kelly Outsourcing & Consulting and HR Outsourcing Association ( Kelly OCG & HROA )
With unemployment at historically high levels in many countries, labour should
be plentiful .
Reasons for difficulties in hiring
Current recruitment process
14 %
Location
24 %
Salary Uncompetitive
25 %
Shortage of skilled staff
Another perspective to the talent shortage
* Condition most likely to slow down hiring process
54 % responded that it is due
to quality of candidates
58 %
Talent shortage
emerges across
all region
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Talent recruitment and Management flow
Key success factor
Rules by
Talent Sourcing
Approach effectiveness : Print Media,
University Fair, Social Media – Facebook,
Twitter, LinkedIn
Applicants
Talent Attraction
Employer Branding, Industry
Applicants
Talent Selection
1.Best techniques, selection process.
2.Speed, efficient, minimise mismatch
Company
Talent Retention
1. Speed and career growth opportunity
2. Skills development
3. Work culture, colleagues
Applicants/E
mployees
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Born
Age in 2010
Gen X
1940s - 1959
1960s - 1979
51 – 70 years old
30 – 50 years old
Gen Y
1980s - 2000
10 – 30 years old
Baby Boomers
Despite various definition by demographer, Gen Y are the young
recruits of today, future talents for continued business success.
Today, many are still at low management level
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