Redefining Talent…
BACKGROUND
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Founded in 2004 with a focus on Creative and Production related services
Evolved to offer professional media strategies targeting the UK Asian audience
MISSION STATEMENT
To specialize in creating and increasing awareness and demand within the Asian diaspora
for our clients' products / services by strategizing marketing and PR campaigns across all
media (TV / Radio / Print / Online)
Services
• Media Strategy
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Product / Service Branding
Media Research / Statistics
Creative Conceptualization
Media Production
Media Planning
Media Buying
Web strategy design, marketing, SEO and SEM
• PR
– Event planning and management
– Sponsorships
– Press / Online articles
South Asians in the UK
(Sources: 2001 UK Census / The Grocer / Pfizer)
Ethnic
Populat
ion
Total population
Count
%
%
Asian / British
Asian
Indian
1053411
1.8
22.7
Pakistani
747285
1.3
16.1
Bangladeshi
283063
0.5
6.1
Other Asian
247664
0.4
5.3
Spending:
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Women are the primary spenders in UK households.
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Today’s ethnic population is estimated to contribute in excess of £40 billion to the British economy
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35% of all UK Asians live in London itself (735,000)
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85% of independent retailers/shops in UK are owned by Asians with turnover in excess of £12.5 billion
Recent Case Studies
ROYAL CHAI INSTANT SPICED TEA
ADVERTISING & POSITIONING STRATEGY
“MUMMY” CAMPAIGN
Client Details
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Advertising for the first time
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Current sales: Direct marketing and distribution
Services Offered
o Creative Positioning strategy
o TV commercial conceptualization and production
o Website design and development - http://www.royalchai.co.uk
o “Mummy” advertising campaign on ZEE and SONY
o http://www.talnetproductions.co.uk/clients/royalchai
Strategy
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“Instant Masala Tea” directly associated to the competitor’s brand
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Conception of a unique positioning strategy through the “Mummy” campaign.
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Website built to encourage online sales directed through the commercial.
Results
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The website traffic improved by 125% and online product sales by 100%
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The association of Royal Chai with “Mummy” was successfully achieved.
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This was measured by surveying different customers at events in which Royal Chai
was exhibiting and / or being sold.
Recent Case Studies (contd.)
“JAGJIT SINGH – LIVE IN CONCERT”
Birmingham and London 2007
Client Details
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Event promoter bringing Indian Ghazal maestro, Jagjit Singh to the UK after a gap of 10
years
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PROBLEM DOMAIN:
– Recently held Jagjit Singh concerts held by another promoter received a very poor
response
– The client did not understand the current market dynamics
Services Offered
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Creative concept for TV and Radio commercial
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Strategic media alliance with TV and online websites
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Aggressive media campaign launched on TV, radio, print and online
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Sponsorships & PR
Results
• The concerts in London and Birmingham were sold out
• 60% of the tickets were sold through the internet
Jagjit Singh - TV Advert
(Style: Cashing in on his already famous songs)
• http://www.talnetproductions.co.uk/clients/B&BPromotions
Current Projects
ONLINE PARTNERS
“RAFI RESURRECTED: SONU NIIGAAM – LIVE IN CONCERT”
Birmingham, Manchester and London 2008
Services Offered
• Website Design and Development –
www.saregamaevents.com
• Online Positioning and Strategy
Objectives:
• Online Marketing and Strategic Partnerships
• Increase web visits and online sales of tickets
Google Analytics Report
• Daily visits shot up from 10 to 200
• 200 visitors were recorded on June
24th
Online Marketing Partnership through
TALNET – started here
India – Take Another Look
Indian Travel Expo – Apr 09
Objectives:
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Promote India as an “all year round”
travel destination to the British and
British Asian individuals and
organisations
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Open out the unexplored Indian travel
sectors to the international market
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Host authentic Indian cultural shows
and showcase Indian cuisines from
different parts of India
Other Clients
“HOMES OF INDIA”
Property Exhibition 2007 & 2008
SHAADI.COM
3 year UK Asian TV & Radio
http://www.talnetproductions.co.uk/clients/shaadi
Music Album Launch
Reliance BIG Music, India
AYUURI NATURAL
Product Launch for FUDCO
http://www.talnetproductions.co.uk/clients/FUDCO/Ayuuri
CONTACT
TALNET PRODUCTIONS
Suite #105, Dephna House,
24/25 Arcadia Avenue,
Finchley Central,
London N3 2JU
info@talnetproductions.co.uk
anair@talnetproductions.co.uk
rnair@talnetproductions.co.uk
+44 208 349 7187 (w)
+44 208 181 6153 (f)
+44 794 423 3259 (m)
+44 780 363 3926 (m)
http://www.talnetproductions.co.uk