TALNET PRODUCTIONS
BACKGROUND
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Founded in 2004 with a focus on Creative and Production related services
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Evolved to offer professional media strategies targeting the UK Asian audience
MISSION STATEMENT
To specialize in creating and increasing awareness and demand
within the Asian diaspora for our clients' products / services by
strategizing marketing and PR campaigns across all media (TV / radio
/ print / online)
Services
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Media Strategy
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Product / Service Branding
Media Research / Statistics
Creative Conceptualization
Media Production
Media Planning
Media Buying
Web strategy design and marketing
PR
– Event planning and management
– Sponsorships
– Press / Online articles
Recent Case Studies
ROYAL CHAI INSTANT SPICED TEA
ADVERTISING & POSITIONING STRATEGY
“MUMMY” CAMPAIGN
Client Details
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Advertising for the first time
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Current sales: Direct marketing and distribution
Services Offered
o Creative Positioning strategy
o TV commercial conceptualization and production
o Website design and development - http://www.royalchai.co.uk
o “Mummy” advertising campaign on ZEE
and SONY
Strategy
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“Instant Masala Tea” directly associated to the competitor’s brand
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Conception of a unique positioning strategy through the “Mummy” campaign.
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Website built to encourage online sales directed through the commercial.
MUMMY!!!!!
Results
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The website traffic improved by 125% and online product sales by 100%
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The association of Royal Chai with “Mummy” was successfully achieved.
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This was measured by surveying different customers at events in which Royal Chai was exhibiting
and / or being sold.
Recent Case Studies (contd.)
“JAGJIT SINGH – LIVE IN CONCERT”
Birmingham and London 2007
Client Details
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Event promoter bringing Indian Ghazal maestro, Jagjit Singh to the UK after a gap of 10 years
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PROBLEM DOMAIN:
– The recently held concerts of Jagjit Singh held by another promoter received a very poor response
– The client did not understand the current market dynamics
Services Offered
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Creative concept for TV and Radio commercial
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Strategic media alliance with TV and online websites
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Aggressive media campaign launched on TV, radio, print and online
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Sponsorships & PR
Results
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The concerts in London and Birmingham were sold out
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60% of the tickets were sold through the internet
Jagjit Singh - TV Advert
(Style: Cashing in on his already famous songs)
• http://video.google.co.uk/videoplay?docid=-6544346632582773652
Other Case Studies & Current Projects
“HOMES OF INDIA”
Property Exhibition 2007 & 2008
SHAADI.COM
3 year UK Asian TV & Radio
Music Album Launch
Reliance BIG Music, India
AYUURI NATURAL
Product Launch for FUDCO
CONTACT
TALNET PRODUCTIONS
Suite #105, Dephna House,
24/25 Arcadia Avenue,
Finchley Central,
London N3 2JU
info@talnetproductions.co.uk
anair@talnetproductions.co.uk
rnair@talnetproductions.co.uk
0208 349 7187 (w)
0208 181 6153 (f)
0794 423 3259 (m)
0780 363 3926 (m)
http://www.talnetproductions.co.uk