Globální strategie
Celosvětová strategie odlišnosti v různých zemích
terý definuje korporátní cíle a způsoby jejich dosažení v rámci strategického řízení. The plans developed by an organization to
target growth on a global level for sales of products or services. ‘Global Strategy’ is a shortened term that covers three areas:
global, multinational and international strategies. Essentially, these three areas refer to those strategies designed to enable an
organisation to achieve its objective of international expansion.
http://www.quickmba.com/strategy/global/ http://en.wikipedia.org/wiki/Global_strategy
Sources of Competitive Advantage National Differences Scale Economies Scope Economies Efficiency in Operations Exploit
factor cost differences Scale in each activity Sharing investments and costs Flexibility Market or policy-induced changes
Balancing scale with strategic & operational risks Portfolio diversification Innovation and Learning Societal differences in
management and organization Experience - cost reduction and innovation Shared learning across activities