FALL 2013 ISSUE 39 PRICE 300 MKD MAGAZINE of the American Chamber of Commerce in Macedonia WWW.AMCHAM.COM.MK Macedonia’s Energy Market Transformation • Replicating the U.S. Energy Revolution • The Future of Macedonia’s Steel Industry • To Frack or Not to Frack? • Focusing on the Region’s Energy Source Diversity and Innovation Also in the issue: AmCham votes, organizes Macedonia’s first anti-counterfeits campaign and raises gender awareness 2 Emerging Macedonia Fall 2013 Issue 39 Dear AmCham Macedonia members and friends – Welcome to the fall edition of Emerging Macedonia. While this is certainly one of the busiest periods in the fiscal year as well as in the private lives of our readers, we’re glad you found time to tune into some of the hot topics garnering attention among AmCham members. I’ve just returned from the first regional gathering of AmChams in Tirana, where representatives from the AmChams in Kosovo, Albania and Montenegro discussed ways to increase the impact of our organizations both on the local and regional level. The group agreed that there is a need for advocacy in each country with regard to intensifying regional economic integration (e.g., consistent respect of CEFTA, continuing investment in shared infrastructure, inter-governmental cooperation on energy, easing of labor mobility) as a key tool for attracting foreign direct investment to the region. The group also agreed to include as many AmChams in the region as possible toward adding weight to joint initiatives. We plan to gather committees of Still to come this year are our traditional Thanksgiving lunch in support of a good cause as well as our annual holiday party. The Thanksgiving lunch will be together with the association behind the street magazine, Face to Face (Лице в лице) on December 3rd at 14:00 at the Makedonska Kukja restaurant in Kozle. The magazine provides self-employment and training opportunities to some of the most vulnerable groups in Macedonian society. At the event, members will have the opportunity to learn more about the organization, congratulate 2013’s top sales people and enjoy a traditional Thanksgiving meal together with the whole team. This year’s holiday party will combine several American traditions: jazz, great holiday food and popular American drinks. We plan to make it our biggest ever, so are encouraging members to bring their spouses, clients, business partners and government contacts. The festivities will kick off at 7:00 pm on December 11th at the Vodenica Restaurant wine bar and conference room. Don’t miss it! With best wishes for an enjoyable and safe holiday season, Michelle Osmanli Executive Director American Chamber of Commerce in Macedonia • Ivo Lola Ribar 59A-1/15, 1000 Skopje, Macedonia Phone: (+389 2) 3216 714; Fax (389) 2 3246 950 • info@amcham.com.mk www.amcham.com.mk Emerging Macedonia Fall 2013 Issue 39 3 4 Emerging Macedonia Fall 2013 Issue 39 CONTENTS ANALYSIS 06 Replicating the U.S. Energy Revolution 08 Macedonia’s Energy Market Transformation Interview with Werner Hengst, Chairman of the Management Board of EVN Macedonia 11 The Future of Macedonia’s Steel Industry Interview with Juan Pedro Jimenez Navarro, CEO, ArcelorMittal Skopje 13 To Frack or Not to Frack? 16 Focusing on the Region’s Energy Source Diversity and Innovation Interview with Mary Stickles, Regional Economic Coordinator, U.S. Embassy in Zagreb 19 The Need to Improve the Law on Donations and Sponsorships 20 Work Permit Process for Foreigners Continues to Change PAST EVENTS 21 AmCham Macedonia Campaign “Stay Healthy: Buy Originals!” 23 Advantages of Gender Diversity in Organizational Leadership, Strategy and Innovation 24 IPR Teachers Awards 25 Best practices sharing meeting with the US Embassy HRO 26 2013 Amcham General Assembly 28 AmCham Macedonia Member List 2013 29 AmCham Advantage Program 30 Announcements Emerging Macedonia is a quarterly publication of AmCham Macedonia. No reproduction of any materials published in Emerging Macedonia is permitted without the explicit written permission of AmCham Macedonia. The articles in the magazine express the opinions of the authors and do not necessarily reflect the position of AmCham Macedonia, its members, board of directors or staff. While AmCham Macedonia makes every effort to ensure the accuracy of all published information, AmCham Macedonia is not responsible for errors or omissions. The magazine is available on our web site: www.amcham.com.mk EDITOR-IN-CHIEF: Michelle Osmanli • PHOTOGRAPHER: Maja Janevska Ilieva • LAYOUT AND DESIGN: Emilija Haralampieva • PRINTING: Propoint Print House • JOURNALIST CONTRIBUTOR: Sinisa Jakov Marusic • ADVERTISING INQUIRIES: info@amcham.com.mk • Emerging Macedonia Fall 2013 Issue 39 5 ANALYSIS Replicating the U.S. Energy Revolution Leaders around the world are realizing the necessity to respond as quickly as possible to the U.S. shale gas revolution in order to maintain competitiveness. There are big stakes riding on their ability to successfully manage this change. Only a decade ago, hardly anyone knew about a method of extracting natural gas from shale called “fracking”. Its inventor, George P. Mitchell, faced plenty of skepticism and opposition in his effort to introduce his invention to the industry. Today, his innovation is paying bid dividends, especially to the U.S. energy industry where the early and large scale adoption of the technology has set off nothing short of an industry revolution, providing a much needed boost to the otherwise stagnating national economy. According to a very recent study from IHS Cera, the shale gas revolution “has dramatically transformed the outlook for U.S. energy supplies” and “is also having a profound economic impact – creating jobs, reducing consumer cost of natural gas and electricity, stimulating economic growth and bolstering federal, state and local tax revenue”. The IHS Global Insight study found that shale gas production supported more than 600,000 United States-based jobs in 2010, a number that is projected to grow to nearly 870,000 by 2015, while contributing more than $118 billion to the country’s GDP. Boost in Investments Thanks to the combined effect from the increased production of oil and shale gas, the prices of energy in the U.S. have dramatically dropped, giving the U.S.-based businesses a competitive edge over their counterparts in Europe and Asia. U.S. gas prices have dropped fourfold in the past six years, attracting many energy-intensive industries to invest or reinvest, sparking the ‘re-industrialisation’ of a mature economy where manufacturing’s share of total employment has declined steadily over the last 30 years. At the beginning of this year, companies from the metal and petrochemical industries as well as others have announced more than $90 billion worth of investments in the United States, largely thanks to the sudden availability of cheap natural gas. 6 Greg Garland, Chief Executive of Phillips 66, a U.S. chemicals and refining group, said the boom in the country’s shale gas and oil production was a “huge change” for the US economy. “This revolution is creating great opportunities to increase manufacturing capability, and has tremendous potential for economic impact and job creation,” he told FT.com. And with estimated natural gas reserves sufficient for the next 100 years, investors in U.S. heavy industry don’t need to worry that this is a passing trend. Energy experts now consider it plausible that North America could attain full energy independence by 2020. While the United States is reaping benefits from its early jump onto the shale gas bandwagon, the prospects for a similar European energy revolution are much gloomier. Response of Other Major Economies For obvious reasons, the U.S. investment boom has caused worries among manufacturers and governments in Europe. Manufacturers in energy-intensive sectors fear a loss in competitiveness relative to U.S.based players while their governments fear a major manufacturing migration across the Atlantic. After all, the U.S. gas price is 3-4 times cheaper than that in Europe and electricity 50% less. The 2010 move of German car giant, BMW, to build a carbon fiber plant in Washington State helped feed such fears, since it was clearly motivated by energy price differentials in the EU and the United States. 1 British and German efforts to catch up and begin extracting their own resources of shale gas are stuck 1 Source: Bryant, Chris. High European energy prices drive BMW to US. http://www.ft.com/cms/s/0/be69a732-ab5a11e2-8c63-00144feabdc0.html#axzz2jfHATVQX 2 Source: Roland Festor, EU Affairs Director of the International Association of Oil and Gas Producers on October 9, 2013. Emerging Macedonia Fall 2013 Issue 39 ANALYSIS in complicated legal procedures and environmental concerns. The fact that much of their shale gas deposits lay beneath densely populated areas is also not helping. France on the other hand, confirmed its ban on shale gas exploitation this October. While cheaper gas would be great, leaders on the European continent are concerned that the environmental impacts and potential for public backlash do not currently outweigh the potential benefits of shale gas extraction. The European Union’s ten-year growth strategy, Europe 2020, focuses on supporting innovation in energy-intensive industries as part of creating a resource efficient economy. There is no mention of the need to exploit latent energy sources on the continent as a top economic growth priority. Instead, the European Parliament recently moved to require that environmental impact studies be performed before any test drilling for shale gas begins. In response, the International Association of Oil & Gas Producers’ stated that the new requirement, “would require undertaking long and complex environmental studies at a very early stage in the exploration phase, undermining - without bringing additional environmental benefits - the efforts to develop domestic oil and gas opportunities, such as gas from shale.” 2 The initial reluctance of Europe’s leading economies to embrace and exploit shale gas has led many observers to conclude that Europe is highly unlikely to replicate the U.S. model in this area. For now, Russia does not seem very interested in exploring its vast quantities of shale gas in addition to its already profitable oil industry. It is yet unclear whether China will shift some of its investment in coal-fired plants toward shale gas exploration and exploitation. Some observers say Chinese shale gas could give a second wind to that country’s industrial revolution, adding cheaper energy to the already cheap labor. At a minimum, increased natural gas usage would likely improve China’s notoriously poor urban air quality and reduce the greenhouse gases emitted from the country. While the United States is the only major economy benefiting from reduced energy prices, according to Matthew Lynn, a financial journalist based in London, “all of the major oil and energy exporters will suffer…As other countries develop their industries, don’t be surprised if the oil price falls. It Emerging Macedonia Fall 2013 Issue 39 is not just the price that matters. With demand falling, OPEC will have to cut supply to hold the price up. Either way, revenues fall… The Middle East will be hit very hard,” Lynn predicts. Eastern European Shale Gas Dreams Given the challenges already faced in many western European countries, Eastern European countries have become the next “great hope” for shale gas exploration companies like Chevron. The U.S. Energy Information Administration has estimated that the combined gas reserves in Romania, Bulgaria and Hungary could equal more than 535 billion cubic metres of gas, enough to cover Romania’s consumption for almost 40 years. Companies are seeking opportunities to make a profit while helping increase these countries’ energy independence, however it has not been smooth sailing to this point. Chevron’s web site explains that, In July 2011, Chevron was selected by the Bulgarian government as the winning bidder for a five year exploration permit for a prospective natural gas from shale block of approximately 440,000 hectares. The block includes land in the provinces of Dobrich, Razgrad, Shumen, Silistra and Varna. In January 2012, the Bulgarian parliament imposed a ban on hydraulic fracturing, a technology commonly used for shale exploration and production. Chevron is continuing to work closely with the government of Bulgaria to provide the necessary assurances to the government and the public that hydrocarbons from shale can be developed safely and responsibly. Earlier this year, Romania lifted a moratorium on fracking and the government granted Chevron permission to explore for gas on a number of sites in the country. Chevron now holds leases for shale gas exploration and evaluation covering more than four million acres across Bulgaria, Poland and Romania. But no matter the scale of the plans, it would take years before they could be fully carried out. Sally Jones, Chevron’s External Communications Adviser for Europe, Eurasia and the Middle East, told The Globe and Mail in August. “This phase of exploratory work will take anywhere between three to five years. Then we will have a clearer idea of whether hydrocarbons are actually present, their potential scale, and whether they can be developed commercially. So, it may then be 10-15 years before full commercialization,” Jones said. 7 ANALYSIS Macedonia’s Energy Market Transformation Interview with Werner Hengst, Chairman of the Management Board of EVN Macedonia that their implementation beginning immediately. This requires cooperation on all levels and partnership between the public and private sector, but also regional cooperation. It is crucial for the development of the energy sector and its ability to meet consumer needs. It’s a broader view, which of course has to start from the foundation. What do I mean by this? To provide common action and achieve effects at the national and regional level, each stakeholder must first anticipate the needs that arise within its sphere of influence. Keeping this in mind, we worked on creating a framework that would take into account the future needs of the market, key economic and political indicators and we made a long-term Master Plan for investing in the distribution system in the following years. With the exception of clearly defining all future projects, this document is the foundation for our involvement in energy development at the national and regional level. EM: Regionally speaking, what are the big energy challenges in the next several decades? Given that Macedonia is part of a region characterized by a general deficit of energy and growing economies, it will definitely be a challenge to provide a stable supply of energy in the future. It is especially important for this region because most of these countries are dependent on one fuel, as is Macedonia’s case. Undoubtedly, the demand for energy will grow and countries are increasingly becoming dependent on imports. To ensure long-term, reliable supply of electricity, the biggest challenges we must face as soon as possible are those related to providing reliable energy from a variety of sources and with greater energy efficiency in everyday life. Energy production is essentially an activity based on long-term and sustainable plans; it is critical, however, 8 EM: Is the situation ripe for formation of a regional energy market? Market liberalization is a process that is in different stages in different countries in the region. Market liberalization and the regional energy market concept have a common goal: to create a common market. It is actually in line with the Athens memorandum that regional countries signed in 2005, aimed at creating a single energy market for electricity and gas that would function under the same standards as those of EU countries. This document has determined the development of the energy market in the region and today, all of the changes and reforms that have been made have arisen from it. Market players have already implemented the necessary prerequisites to enable the implementation of these changes, but the goal remains the same: reliability of supply and ensuring long-term energy sources. Emerging Macedonia Fall 2013 Issue 39 ANALYSIS EM: EVN has been active in Macedonia for seven years. What have you done so far in terms of investments to improve the power supply to households and economy? The entrance of EVN Macedonia marked the start of the transformation of the energy market for electricity. EVN Macedonia invested over 200 million EUR in the modernization of the grid, construction of a new grid and replacement of meters. It is especially important to mention the company’s investments in its human capital, which is now prepared to serve market needs. But investment is a continuous process that must meet customer needs. This is why we constantly review and update our investment plans, because our main goal is to provide conditions for development that will meet the needs of customers and enable fast implementation of their development plans. EVN Macedonia has been active also in the field of CSR with the implementation of large-scale community projects each year. In the past period the focus was on socially vulnerable categories of citizens to whom we provided needed support in areas such as health and education. The CSR team of the company has been providing energy safety and saving trainings to these citizens. EVN initiated and participated in AmCham’s CSR committee activities for support to the “11 Oktomvri” orphanage, where we organized a one-day training for the children. EM: As a company that operates the electricity distribution grid in the country, EVN recently revealed its master plan for the next 20 years. What amount do you plan to invest in the country’s power grid in the next two decades, where and to what effect? The Master Plan is a document or a project that our teams worked on for two years. To get to the final result, we took into account all macroeconomic data by relevant institutions, such as NBRM, the Ministry of Finance, World Bank, IMF, EBRD and many others as well as the national documents for energy Emerging Macedonia Fall 2013 Issue 39 development drafted by the Ministry of Economy and the Government of R. Macedonia. We also took into account the documents of the Energy Regulatory Commission and of many other relevant institutions and companies. The Master Plan incorporates all investments worth over one billion Euros that will be made in the next twenty years. These involve capital projects in the distribution grid that will serve as the basis for economic growth of the country, but also some smallerscale projects in the distribution grid that would contribute to providing reliability of supply to end users. The Master plan is important not only for the company, but is also significant for the development of the energy sector overall and is the basis for the economic development of the country, because it meets the needs of current and future customers. EM: As a foreign company, and one of the biggest investors that play a significant role in the development of the Macedonian economy, how would you describe the relations with the Macedonian government and the business sector? EVN Macedonia is in the country for seven years already and our business policy is to build solid partnership relations with all stakeholders. Although we had some disagreements with certain institutions at the beginning, we overcame this situation constructively and are now working on a partnership basis with both local and central institutions. In my experience, partnerships between the private and public sector are extremely important. Continued on page 25 9 ANALYSIS 10 Emerging Macedonia Fall 2013 Issue 39 ANALYSIS The Future of Macedonia’s Steel Industry Interview with Juan Pedro Jimenez Navarro, CEO, ArcelorMittal Skopje EM: Please tell us a bit about your company and its investment in Macedonia. ArcelorMittal Skopje (AM Skopje) is one of the most successful and largest manufacturers in the steel industry. After acquisition by ArcelorMittal in May 2004, ArcelorMittal Skopje redesigned its products for an efficient and effective start and provided optimal allocation of all available resources. The company manufactures cold rolled, galvanized and organic coated sheets. These products are easily customizable, which significantly facilitates the process of cold forming, and also are ideal for drawing cold valanite sheets used for rolling and drawing, where strength, hardness and elasticity are needed in one package. They are commonly used in the manufacture of home appliances, roofs and gutters, tubes, sandwich panels, furniture, radiators and drums. Hot galvanized products can be used in a very wide range of applications for industrial markets as well as indoor and outdoor spaces. Specially developed to meet the need for strength, durability and efficiency, plasticized sheet is the default solution for high quality products with organic coating. We sell our products mainly in the Balkan region, EU-28 and Turkey. Through the core values of leadership, quality and sustainability, we are committed to work in a responsible way with respect to the health, safety and welfare of our employees and the community in which we operate. Emerging Macedonia Fall 2013 Issue 39 In the last year, the company invested 3.5 million Euros in a new galvanizing furnace, which was presented at last year’s Customer Day. The investment raised our views on the state-of-the-art technology of galvanizing steel, and enables us to deliver better quality products and comply with the environmental regulations. EM: In steel production, just how much of a role does energy play in ensuring your global competitiveness? What are the other key factors to your competitiveness? Energy makes up a full 30% of the transformation cost of AM Skopje’s CRM. Any energy price change has a direct impact on our competitiveness. Therefore, energy price stability must be a key outcome of the cooperation between government and private companies to ensure the competitiveness of the economy overall. Though the cost of gas has improved in the last several months, it is still higher than other neighboring countries where our competitors are operating. Our customer service and quality differentiate AM Skopje from most of our competitors. As 87% of our production is for export, maintaining good service levels is a key factor that requires good cooperation with the Macedonian administration. We work together on a daily basis to help improve the system. For example, recently we have implemented the 11 ANALYSIS inward process that really advanced our competitiveness. EM: What are the advantages and challenges associated with producing steel in Macedonia? The country’s geographic location is an advantage for covering the Balkan market. Moreover, with the easy accessability here to the port in Thessaloniki, we also have a gateway to the global market. On the other hand, the transport cost is rather high and challenges our expansion into some of the Balkan markets. The scarceness of vocational professionals also creates a challenge for us to find young professionals to become a part of our company. EM: What path would you like to see decision makers in Macedonia take to ensure the sustainability of heavy industry in the country? The metallurgical industry is facing one of the biggest crises in its history. This crisis is driving the whole industry to adapt to globalization and the new demands of the market. Thus all the players in the industry are working on restructuring. Moreover, in this restructuration the difference between those who will disappear and those that will survive can be influenced by decision makers’ policies. Therefore, decisions should be made to avoid any additional pressure in this critical period. EM: How has the steel industry changed in the last 20 years? How is it likely to develop in the next 20? The iron and steel industry in the last 20 years has undergone a revolution. Moreover, the industry’s historical crises had a high impact on the way steel is made, the price, quality and range of products generated and changed the basic structure of the industry. Since 2008, we have seen major restrictions on or even declines in the metallurgical industry. However, as a producer of a fabric of life, the steel industry is expected to increase production from 1.5 billion tons up to 2.5 billion tons in the coming years. Emerging markets will largely increase their demand, which gives us a very optimistic view of how the steel industry will look in the next 20 years, especially for a global company like ours that is operating all over the world. NEW MEMBER Starting from 1993, UNIBank has promoted itself as a leader in the group of medium-size banks in the Republic of Macedonia, above all due to the trust confided in us by our clients, as well as to the ongoing process of development of our operations and employees. We have created and implemented various innovative products and services, exclusively as a response to the needs of our clients, guided by the European and worldwide banking standards. We offer our clients an extraordinary system of values based on tradition, security and stability. Having grown together with its clients over the years, the bank may now take pride in the following figures: 1. 20 years of successful and stable operation 2. Over 200,000 clients 3. 35 branches throughout Macedonia 4. The largest number of ATM’s in Macedonia 5. The largest number of cards issued 6. The first bank to introduce chip-protection technology in its operations 7. The first bank to introduce electronic payment via the Internet 8. A new innovative approach to the work 9. Direct and immediate access for and communication with the clients As a result of UNIBank’s active role in the domestic and international payment operations and throughout its existence, its financial indicators have been positive in all segments of its operations. Acknowledged as a bank of rapid development, innovation and transparency in its operations, quality services, direct and immediate interaction with its clients, we are recognizable by our mission statement – Clients’ Bank! Guided by the global criteria for client services, we constantly monitor and measure the satisfaction of our clients. We endeavor to offer our clients the maximum of comfort in use of the banking services by undertaking ongoing surveys. 12 Emerging Macedonia Fall 2013 Issue 39 ANNOUNCEMENTS To Frack or Not to Frack? production reaches economies of scale and RES related technologies are more advanced. Shale gas is natural gas extracted from unconventional reservoirs found inside shale rock formations deep inside the earth. Though the industry has known about the existence of shale gas for a long time, the invention of cost-effective exploitation technology has led to a sudden and rapid increase of its extraction over the last 10 years. Author: Veton Qoku, Lawyer, Karanovic & Nikolic, d.o.o. While the energy industry and general public have focused on promoting renewable energy sources (RES)1 a stealth energy revolution promises to take the industry in a somewhat different direction. With oil and conventional natural gas prices constantly rising, RES still in the early deployment phase, a new energy resource has emerged and positioned itself as a serious alternative on the market: shale gas. According to the U.S. Energy Information Administration3, 95 shale basins have already been discovered in 41 countries. The United States is the main producer of shale gas worldwide, whilst China remains the largest resource potential with an estimated 1.115 trillion cubic feet of exploitable shale gas.4 By exploiting its shale gas resources, the United States has recently managed to outstrip Russia as the world’s top oil and natural gas producer. Apart from the United States and China, the countries with the highest estimated exploitable shale gas include: Algeria, Argentina, Australia, Brazil, Canada, Mexico, Russia, and South Africa. On the other side of the Atlantic, Europe has no shale gas production as of yet. However, prompted by the U.S. success, most European countries have already started examining their potential shale gas resources to determine 3 4 http://www.eia.gov/analysis/studies/worldshalegas/ Id. Even the most vocal RES advocates must admit that they are (at least for the time being) more expensive than conventional energy sources; this is why governments worldwide have introduced incentives2 for investors in RES. This means additional public investment in the hopes of eventual returns down the road when RES 1 2 Renewable energy sources include wind, solar, hydro-electric and tidal power as well as geothermal energy and biomass. Feed-in-tariffs, electric utility quota obligation/renewable portfolio standard, tradable renewable energy credit, reductions in sales taxes, energy taxes, CO2 taxes, VAT and other taxes Emerging Macedonia Fall 2013 Issue 39 Continued on page 15 13 ANALYSIS 14 Emerging Macedonia Fall 2013 Issue 39 ANALYSIS whether commercially viable quantities exist. According to the most recent information, the European continent sits on several shale gas basins (see the map below) and Chevron, Shell and ExxonMobil have already been active in shale gas well tests in a number of countries. There has been no evidence thus far that Macedonia is working on the discovery and development of its potential shale gas resources, despite significant activity in neighboring Serbia and Bulgaria. • Increases the availability of an energy source that is cleaner than coal and other traditional fuels; • It is likely to reduce energy costs across the board; • Creates jobs; • Brings much needed funds to struggling local communities – UK-based companies have agreed to pay £100,000 to every community located near an exploratory well as well as an additional 1% of their revenues if gas is eventually discovered and extracted; and • Can be safe, if properly regulated and carried out. The technique used in shale gas extraction is called fracking, which is short for hydraulic fracturing. Fracking involves several steps, the first of which is Both sides have solid arguments and are fiercely dedrilling, first down to the fending their respective positions. The scientific deFracking has become bate will surely continue and it will be interesting to shale layer, then horizonvery controversial on see how politicians will align themselves in the comtally along that layer to minimize the visible “footthe world stage as ing period. While President Obama seems to be backprint” of the drilling opstakeholders from ing the shale gas drilling in the United States (though eration. A mixture of wapolitics, industry, he has entirely avoided using the term “fracking”), ter, sand and chemicals his French peer, François Hollande, has firmly rejectenvironmental groups are then injected into the ed the concept and has supported a ban on the pracground at high pressure to and the general public tice in France. Several other countries (Tunisia, Bulcreate multiple fractures express their views on garia) and even one U.S. in the hard shale layer and the subject. state (Vermont) maintain The challenge would release the natural gas fracking bans, while othheld inside. This is a relatively new technique which be to then avoid ers have imposed tempodiffers significantly different from earlier methods. overregulation in order rary moratoria on frackFracking has become very controversial on the world stage as stakeholders from politics, industry, environmental groups and the general public express their views on the subject. Opponents believe fracking poses a great degree of immediate as well as long-term environmental and health risk. Their complaints include that the fracking process: • Causes air pollution – some methane is released from fracking wells and fracking equipment emits carbon; • Affects water supplies – a lot of water is required for fracking; • Causes groundwater contamination – fracking fluids could enter water sources, exposing nearby residents and farms to toxic chemicals; • Industrializes the scenic countryside; and • Causes micro-earthquakes On the other hand, industry advocates highlight the following positive aspects of shale gas exploration and extraction: Emerging Macedonia Fall 2013 Issue 39 to keep the practice economically viable while protecting the environment and public health. ing pending the results of environmental reviews (e.g., Quebec, Canada; Romania; the Karoo region of South Africa). The issue of shale gas and fracking will undoubtedly remain a hot topic in the years to come, since it has so many stakeholders and will undoubtedly impact global geopolitical interests. Shale gas can provide some countries with sustainable energy and independence, while at the same time providing a chance to lower carbon emissions. That is an opportunity which is perhaps too good to miss and why the best way forward could be to regulate – not ban – fracking. The challenge would be to then avoid overregulation in order to keep the practice economically viable while protecting the environment and public health. If governments are successful, the combination of shale gas production and their ongoing investments in RES could really change today’s energy reality for the better. 15 ANALYSIS Focusing on the Region’s Energy Source Diversity and Innovation Interview with Mary Stickles, Regional Economic Coordinator, U.S. Embassy in Zagreb EM: Could you tell us about your role with the U.S. State Department? As Regional Economic Coordinator based in Zagreb, my role is to support the U.S. Embassies in the countries of the former Yugoslavia and Albania. I coordinate several regional programs, and I also try to make sure that my colleagues are aware of other programs that may be of value to their host countries and their work. I look for trends in the economic situation of the countries in the region and look for ways that we can collaborate in bringing these issues to the attention of U.S. government agencies in Washington. Together, we encourage the countries of our region to work together, where appropriate. To that end we support regional coordination through multilateral agreements such as the Central European Free Trade Agreement, the European Energy Community, and support all countries’ accession to the European Union. With our Department of Commerce colleagues, we also look for opportunities to help American companies do business and succeed in the region. The United States and European countries are still recovering from the recent economic downturn; trade and investment in productive activity are important elements in that effort. I support the efforts of the American Chambers of Commerce in the region to cooperate on programming and policy advocacy. In each country the AmCham is a strong and respected voice for the views of the business community. You take on the difficult issues, such as intellectual property rights, with innovative programs and creative alliances. 16 EM: You recently visited Macedonia and held several energy-themed meetings. What were the key impressions you took away from that visit? Governments throughout Europe are very focused on the importance of diversity of energy types, routes and sources of supply. The Macedonian government is no exception and is looking to encourage diversity in the domestic market and position itself to benefit from future developments in the region, whether involving traditional fossil fuels or cutting edge renewable energy. It appears that the government is exploring all options, including new hydroelectric projects, wind farms, natural gas. And all in the context of the ECC’s carbon emission reduction goals. I visited the facilities of one of your newest members, Veze Sharri, where Arben Abdurahmani is building a co-generation plant to turn the chicken manure generated by his core egg business into electricity. The plant is only in the construction phase, but Mr. Abdurahmani has already realized that for the plant to run efficiently, it will need more fuel than his chicken business can provide. He will need to acquire agricultural waste from the surrounding area, which will help neighboring farms as well as provide a new Emerging Macedonia Fall 2013 Issue 39 ANALYSIS source of clean energy. This is one small example of the type of innovative project that is necessary to demonstrate what solutions will work for Macedonia and the other countries of the region. EM: What are the U.S. policy priorities related to energy in Macedonia and the region overall? U.S. energy policy is very much tied to our overall foreign policy goals. We want Macedonia and the other countries of the region to continue to become stronger economic partners with each other and with the United States. Cross-border trade ties countries together and helps to diffuse political tensions. Economic growth brings jobs and prosperity, raising the quality of life for all. The economic growth that all countries need requires investment, whether domestic or foreign, and all countries need to create the conditions that will attract investment. A predictable regulatory environment is, of course, essential, but so, too is a predictable supply of necessary inputs, including energy. U.S. businesses produce some of the best equipment and technology used in the energy industry, so there are opportunities for U.S. companies here as well in new power plants, pipeline construction, smart-grid development and more. EM: What do you see as the unique energy-related advantages and/or challenges in this region vs. others you’ve worked in? The energy picture in Southeast Europe is brighter than for some of the regions in which I have worked, though much still needs to be done to capitalize on existing opportunities and to plan for the future. Some of the countries have proven and potential reserves of oil, natural gas and coal. Others have extensive hydroelectric capacity. The region is also poised to benefit from some external opportunities such as the Trans Adriatic Pipeline Emerging Macedonia Fall 2013 Issue 39 that will bring gas from the Caspian Sea to Europe and provide an alternative source of supply. Croatia has announced plans to build a Liquified Natural Gas terminal to further diversify sources and routes. But to capitalize on the potential of these developments requires cooperation among the countries of the region – to plan and build the infrastructure and ensure the markets. Energy sustainability is one of the greatest policy challenges and opportunities. One of my duties is to help organize the Brown Forum each year, together with the Croatian government, the Croatian Chamber of Economy and Croatian Employers Association. The Forum has explored a different trade-related topic each year since 2011 to honor the memory and the mission of former U.S. Secretary of Commerce Ron Brown, who died in a plane crash in Croatia as he led a U.S. trade mission to the region in 1996. For 2014, the topic will be energy security and will bring together policy-makers and business leaders to discuss policy challenges. The event will also provide a platform for businesses to present practical solutions to energy challenges. The Brown Forum will take place in April 2014, and invitations to participate will be extended after the first of the year. I don’t want to close without mentioning the other regional program that brought me to Macedonia: Invest for the Future (IFTF) networking platform for women entrepreneurs. I attended the IFTF#Talent conference in Struga from October 17-19. About 120 women from 15 countries gathered for sessions on leadership and creative business management. What was unique about this event was the round-table format that encouraged the participants to learn from each other. Each woman who attended was truly an expert in at least one topic, and their “lessons” will be made available for others to learn from on the organization’s web site: www.investforthefuture.biz. 17 ANALYSIS 18 Emerging Macedonia Fall 2013 Issue 39 ANALYSIS The Need to Improve the Law on Donations and Sponsorships One of AmCham Macedonia’s key priorities is to advance the state of companies’ engagement in and commitment to corporate social responsibility. Having a functional law that encourages such practices is a key step toward achieving this goal. Thus, AmCham Macedonia recently joined a call led by AmCham member, Konekt for the Government to continue a process to improve the Law on Donations and Sponsorships. The call was distributed to a number of relevant State institutions in early September and recommended that the Law be amended to provide: • A precise definition and interpretation of all key terms used in the Law, such as: “donors”, “recipients”, “advertisement” and “promotion”. Also the terms “public activity” and “public interest” are inconsistent with the specific relevant criteria attributed to them. A thorough revision and consolidation with other relevant laws is required. • A simplified administrative procedure for determining whether something is “in the public interest” and utilizing tax benefits. The current procedure required to take advantage of tax benefits related to donations is overly complicated. Donors are required to prove whether a donation is “in the public interest” (instead of recipients, as in most systems), there is considerable amount of paperwork and prior approvals are required. Thus the hassle of the procedure is inconsistent with the nature of donations, discouraging its use. The procedure also lacks legal certainty since the definition of “public interest” is open to subjective interpretation by different officials. • Remove unnecessary limits on tax benefits: For a number of reasons, almost no one in the country uses the current incentives provided to reduce their personal income tax liability when they donate. There are also difficulties exempting VAT from donations given via telecommunications (e.g., mobile phone donation drives). The law should allow natural persons who donate from their salary-based income to benefit from tax incentives. • Improve records, reports and control: The process of reporting on received donations/sponsorships burdens the recipients and does not serve its purpose. Donation-related reporting should be simplified to allow the Public Revenue Office to determine the donation and sponsorship amounts eligible for tax incentives. A clearer line needs to be drawn between activities related to controlling the use of tax benefits and those related to catching misuse of donations/sponsorships by recipients. NEW MEMBER Van Hool of Belgium manufactures approximately 1.400 buses and coaches, and as many as 4.000 commercial vehicles annually of which 80% are exported worldwide. With a workforce of over 4.000, Van Hool is a major bus manufacturer in Europe, offering a complete range of buses for public transport for international markets, ranging from a 9m midi bus to a 25m double articulated low floor bus. For over 65 years, Van Hool has a reputation for designing and building high quality, state-of-art, customized products. Emerging Macedonia Fall 2013 Issue 39 19 ANALYSIS Work Permit Process for Foreigners Continues to Change Several recent changes to the Law on Employment and Work on Foreigners may relieve some of the burden. Despite the Government’s energetic efforts to attract foreign investors to Macedonia in recent years, the country’s business visa and work permit processes reflect a more protectionist stance. Anyone who has applied for a work permit in Macedonia knows it is a serious undertaking that includes a surprising number of in-person trips to various institutions to submit myriad original documents, many times the same ones in a number of places. Several changes to the Law on Employment and Work on Foreigners adopted by parliament in September will hopefully relieve at least some of that burden. The first clarification that these changes provide is that the Ministry of Interior (the police) is the ultimate decision maker in the work permit application process. This is the first time that the role of the police is clearly defined in law, but will not change the process in practice. The good news: • The State Employment Agency (SEA) is now required to gather all required documents issued by other State institutions (e.g., Central Registry), relieving companies of this burden while applying for work permits. • Companies will no longer be required to report the termination of the employment of a foreign national they employ when their work permit expires. The SEA will now update their records automatically and even offers to send an e-reminder to the foreign employee or to the employer before the current work permit expires. • According to SEA Director, Popovski, companies should be able to initiate work permit applications online soon. • Foreigners will still be required to submit a surprising number of original, hard copy documents, as before (e.g., employment contract, apartment rental contract, employee diplomas and professional certificates). At the same time, the Law on Foreigners was also changed to allow the Government to approve stays in Macedonia of up to 15 days for foreigners who possess a multiple Schengen “C” Visa or who are legal permanent/temporary residents of an EU member state and/or signatory to the Schengen Area. The creation of this loophole is likely aimed at facilitating the Government’s efforts to attract foreign direct investors. It is unclear whether such exceptions will be made for current investors, who often face challenges obtaining visas for even their high level, key staff. It also remains to be seen how this approval is obtained and what form it will take. In any case, the standard business visa application process remains rather onerous. For a full description of it, please see AmCham’s Foreign National Work Guide. The bad news: • The SEA will now charge a fee as part of each foreigner work permit application. 20 Emerging Macedonia Fall 2013 Issue 39 ANALYSIS AmCham Macedonia Campaign “Stay Healthy: Buy Originals!” With the financial support from the U.S. Embassy in Skopje, AmCham Macedonia recently partnered with the National Coordinative Body for Intellectual Property Rights Protection (NCBIPR) to create a traveling, interactive exhibition featuring counterfeit cosmetics, drugs, personal hygiene items and other similar goods found on the local marketplace. The items were selected for their potential impact on consumer health and informational leaflets were distributed to visitors on the potential health effects of such goods, how to identify them and what to do if a good is suspected to be counterfeit. In order to reach a large number of consumers, the exhibition visited 5 of the country’s largest cities, one each week throughout October 2013. The outdoor stands were staffed by inspectors from the State Market Inspectorate, one of the key institutions in the country’s fight against the counterfeit trade. While Macedonian laws are largely in line with EU Directives in the IPR sphere, there is a great deal of public apathy with respect to illegal practices such Emerging Macedonia Fall 2013 Issue 39 as counterfeiting. The common attitude is that such practices are necessary in poor countries – in other words, counterfeiters provide an important public service by making cheap alternatives to global brand names available. AmCham Macedonia’s IPR committee (made up of company representatives from the whole range of IPR-impacted spheres) thought it was important to help dispel this myth by highlighting the negative impacts that counterfeit goods can have on consumer health. The key messages we wanted consumers to take away were: 1. Almost anything can be counterfeited – including medicines, food and beverages and condoms; 2. Counterfeits are not always harmless – in addition to being made from cheaper, less effective materials, they can lead to allergies as well as other side effects and unexpected interactions; and 3. Potentially dangerous counterfeits are a local problem – consumers here should be proactive and report suspected counterfeits to authorities. 21 ANALYSIS 22 Emerging Macedonia Fall 2013 Issue 39 PAST EVENTS Advantages of Gender Diversity in Organizational Leadership, Strategy and Innovation On September 11th, 2013, AmCham Macedonia held an event on "Advantages of Gender Diversity in Organizational Leadership, Strategy and Innovation" in Skopje featuring impressive speakers from both the United States and southeastern Europe. Ms. Mateja Forstnaric, Partner at Odgers Berndtson, spoke on solutions to closing the gender gap in business based on her experience guiding and supporting strategic HR practices in southeastern Europe. She also offered advice on what women can do differently to ensure their rightful place in leadership roles. Ms. Emily Fowler, SVP, Strategy & Business Development at Fix Challenges, Inc. offered insights from her personal experience as a young female professional in the very competitive world of marketing across North America. She highlighted the work of Barbara Annis & John Gray on “gender intelligence” and shared her ideas on how to create a productive professional environment that is friendly to participation from both genders. Emerging Macedonia Fall 2013 Issue 39 The event’s 50+ attendees included members of the NGO community, the World Bank, AmCham member organizations and students organizations, many of whom shared their views and opinions openly on a topic that is rarely raised in the country. This event was part of AmCham Macedonia’s ongoing efforts to promote progressive HR practices in the country and was financially supported by the U.S. Embassy in Skopje. 23 PAST EVENTS IPR Teachers Awards As part of its effort to raise general awareness of intellectual property rights, AmCham Macedonia joined forces with Microsoft Macedonia’s Partners in Learning program to organize a competition among grade school teachers to design class activities or projects that would introduce IPR themes into classrooms around the country. There were 13 competition entrants and on October 4th, AmCham hosted an event to honor their efforts and recognize the top 3 winning projects, which were: 1. Marija Kitanovska from Elementary School “Hristo Uzunov” - Kichevo, for the project “Don’t be Hook be Pan”. 2. Slavica Karbeva from Elementary School “Blaze Koneski” - Veles, for the project “Little detectives” 3. Nikolina Gjorchevska from Elementary School “Aleksandar Urdarevski” - Skopje, for the project “Intellectual Property Rights Project” 24 The event included teachers, business people and representatives of the Ministry of Education and other relevant government institutions. The event was also financially supported by funds from a U.S. embassy grant. Emerging Macedonia Fall 2013 Issue 39 PAST EVENTS Best practices sharing meeting with the US Embassy HRO On September 26th, members of AmCham Macedonia’s Workforce Development committee organized a best prac- tices sharing session with Viviana Guerrero, Human Resources Officer at the U.S. Embassy in Macedonia. Ms. Guerrero offered insights on the formal performance management, recruitment and job evaluation processes followed by the U.S. State Department in each of its embassies. Participants discussed the applicability of some of the policies to their own organizations and shared some the challenges their organizations faced implementing similar programs. The group also compared notes on the application of current Labor Law in the area of job categorization as well as interacting with union organizations in the country. Werner Hengst interview continued from page 9 EM: This year the Government postponed liberalization of the electricity market while EVN Macedonia will be in charge of liberalizing the market for small businesses in 2014 and households in 2015. Your thoughts? Why is this needed? How it will affect companies? The second phase of the liberalization process is a matter of timing and, according to media announcements, it is expected to begin in the spring of next year. It is part of a set of changes that will inevitably follow and definitely change the market. It is most important that all subjects are prepared for what is to come in order to avoid adverse consequences. All responsibilities, market rules and processes must be clearly defined for all participants. The transition from one system to another is never simple and painless. Customers must be informed in time and be prepared for successful implementation. The most important thing is the aspect of social support. This process must be prepared in a very careful way to avoid putting certain categories of customer, particularly households, in the situation of not being able to cope. Without social support, the risk for all customers and suppliers will be bigger. EVN Macedonia is also preparing for the changes that will follow. In the future, customers will be able to choose Emerging Macedonia Fall 2013 Issue 39 who will supply them with electricity and we hope that we will be the first choice again because we will continue to provide impeccable service. EM: EVN Macedonia showed interest in constructing the Cebren and Galiste hydro power plants in Macedonia. What are your thoughts on Macedonia’s energy independence? Energy independence is a top priority of each country, both in the economic and geostrategic sense. Certainly, Macedonia is a country that must pay great attention to this area because consumption is increasing and domestic production must keep up proportionately. From that perspective, the construction of each new electricity production facility – specifically the construction of the hydropower plant Cebren and Galiste, which is now waiting for an investor – is a capital investment and important. But the conditions under which these investments are made are important, because these are expensive projects whose results are seen in the long run. The newest tender is more interesting; EVN is analyzing the new conditions in line with our strategy and is always looking for additional possibilities. But at this moment, our main priority is to stabilize our existing business. 25 PAST EVENTS 2013 Amcham General Assembly This year, the General Assembly was held on October 16th, 2013. The meeting began with Ms. Liza Popovska, President of the Board during the past year, who recognized the work of two long time Board members whose mandates were expiring: Stefan Plavjanski was first elected in 2007 and served as Vice President and President for several years and Ruzica Filipceva was first elected in the Board in 2009 and served as Secretary-Treasurer during all four years. After presenting key points from the 2013-2015 strategy adopted by the Board of Directors last fall, Ms. Osmanli presented the Year in Review, including the organization’s activities, communications and financials over the last 12 months. Committee representatives then summarized their recent achievements and presented their plans for next year. 26 Blagoj Hristov as Vice President of the IPR Committee said their future advocacy activities would be directed at influencing modifications in related laws and enforcement procedures, raising public awareness as well as cross-industry and cross-country collaboration. The committee will continue to work closely with governmental bodies involved in IPRs, hold workshops and roundtables with decision makers, publish position statements on certain IPR topics and issues and propose improvements to the law enforcement system. Kiril Estatiev, President of the Legal and Tax Committee, noted that the group will focus on proposing solutions to practical barriers and challenges to the investment process faced by large international organizations. Emerging Macedonia Fall 2013 Issue 39 PAST EVENTS Radojka Denkovska, President of the CSR committee, said the group will organize workshops and other awareness raising events. The committee may also work together to promote a global CSR initiative in order to again encourage volunteerism among member company leadership and staff. The Workforce Development Committee, led by Nikola Eftimov, will focus on promoting deeper forms of cooperation between universities and companies, in particular with respect to creating more mutually-beneficial internship programs. The group also plans to cooperate with its peer committees in other AmChams in the region on sharing best practices. Emerging Macedonia Fall 2013 Issue 39 The General Assembly then adopted a number of amendments to the AmCham bylaws and elected 3 new members to its Board of Directors and reelected one member to a second term. Thus, the 2013-15 members of our Board of Directors are: • Vladimir Dimovski, Managing Partner, McCann Skopje and Universal Media Skopje • Mirjana Tanevska-Efremova, Member of the Management Board, Makedonijaturist AD Skopje • Liza Popovska, Financial Director/CFO, Pivara AD Skopje • Selim Simbil, General Manager, Wabtec MZT Skopje Congratulations! 27 MEMBERS AmCham Macedonia Member List 2013 PATRON Alkaloid EVN Macedonia Makedonski Telekom Skopje Microsoft Macedonia Okta Skopje Pivara Skopje PI Vitaminka Prilep Skopski Pazar CORPORATE Alliance One Macedonia Arcelormittal CRM Skopje ASSECO SEE Avon Cosmetics Macedonia Avto Moto Sojuz na Makedonija Cementarnica Usje - Titan Group CISCO Systems Skopje Deloitte DHL Express Macedonia Diners Club Macedonia EY Macedonia European Bank for Reconstruction and Development Eurostandard Banka Skopje Fersped Gemak Trade GD Granit Grant Thornton Macedonia HALK BANK Skopje Hewlett Packard IT BV Branch Office Skopje IBM Representative Office Macedonia IMB Mlekara Bitola Johnson Controls Macedonia Johnson Matthey Macedonia KN Karanovic & Nikolic Komercijalna Banka Skopje KPMG Macedonia 28 Makedonijaturist Makpetrol Makstil Dufeco Group McCann Erickson Group Skopje Merck Sharp and Dohme, MSD Neocom ONE Telecommunication Services Oracle East Central Europe Representative Office Skopje Philip Morris Skopje PricewaterhouseCoopers Macedonia ProCredit Bank Macedonia Savings House Moznosti Seavus Soravia Group Stopanska Banka Skopje Tinex-MT TechnoLogica Macedonia The Coca Cola Company *Universal Investment Bank Skopje Unija Finansiska Skopje Valeant *Van Hool Makedonija Veropulos Wabtec MZT Skopje BUSINESS Alpha Bank Skopje Analysis and Advisory Group Bauart Group Cakmakova Advocates CEED Macedonia Crimson Capital Duna Financial Company Mladinec Futura 2/2 Infinite Solutions M6 Macedonian Stock Exchange Skopje Mepring Engineering Netra Nextsense Nova International Schools Pasoski Tobacco Dealer Polenak Law Firm Savings House FULM Sinpeks Bitola SJ Company McDonald’s Skopje Jazz Festival Skopski Saem Teteks Tetovo Tim Point University American College Skopje Veze Sharri Vivaks Vinarska vizba - Tikvesh Vino-M Vitalia Z-SoftNet ENTREPRENEUR Beta Consulting Meloski Consulting Monevski Law Firm Motiva Ultranet NGO’s Habitat for Humanity Macedonia Konekt LinkAcross _____________ *New Member Emerging Macedonia Fall 2013 Issue 39 AMCHAM ADVANTAGE PROGRAM AmCham Advantage Program Member to Member Discounts The AmCham Advantage Program offers valuable discounts to members in good standing at AmCham member establishment. Detailed information about the program and updated information on discounts is available on the AmCham Macedonia website: www.amcham.com.mk (under Membership>Advantage Program). If you are interested in participating in this program, please email info@amcham.com.mk Emerging Macedonia Fall 2013 Issue 39 29 ANNOUNCEMENTS Celebrate Thanksgiving with “Face to Face” Magazine Team AmCham Macedonia invites its members to celebrate Thanksgiving together with the association behind the street magazine Face to Face (Лице в Лице) on December 3rd at 14:00 at the Makedonska Kukja restaurant in Kozle. Face to Face provides self-employment and training opportunities to some of Macedonian society’s most vulnerable groups. At the event, members will have the opportunity to learn more about the organization, congratulate 2013’s top sales people and enjoy a traditional Thanksgiving meal together with the whole team. Please consider making an in-kind or cash donation in support of this organization. For more detail on giving, please contact the AmCham Macedonia Executive Office. AmCham Board of Directors Vladimir Dimovski Managing Partner McCann Skopje and Universal Media Skopje Mirjana Tanevska - Efremova Member of Management Board Makedonijaturist AD Skopje Makram Ghribi Plant Manager Johnson Controls Macedonia Werner Hengst Chairman of the Management Board EVN Macedonia Miroslav Marchev Holiday Party Wednesday, December 11th, 2013 To help kick off the holiday season with our members and friends, AmCham is pleased to invite you to a Holiday Party on Wednesday, December 11th at Vodenica Restaurant from 7:00 – 10:00 pm. This year’s gathering will feature live jazz music, famous and delicious U.S. wine and spirits, door prizes and a traditional U.S. holiday buffet. Members’ spouses, partners, clients and government contacts are all welcomed! Tax and Legal Services Director PricewaterhouseCoopers Macedonia Liza Popovska Financial Director/CFO Pivara Skopje Selim Simbil General Manager Wabtec MZT Skopje AmCham Executive office Executive Director Michelle Osmanli Relationship and Finance Officer Gordana Karanfiloska- Dimoska Regulatory Affairs and Policy Manager Ivana Naumovska 30 Emerging Macedonia Fall 2013 Issue 39 www.okta-elpe.com Creating a better world today, for a BETTER TOMORROW! LIFE IS MOVEMENT Emerging Macedonia Fall 2013 Issue 39 31 32 Emerging Macedonia Fall 2013 Issue 39