2 0 1 2 AN N U AL RE P O RT
2012 A NNUA L REPORT
THE LIVESTRONG FOUNDATION
2012 ANNUAL REPORT
THE LIVESTRONG
FOUNDATION 2012
ANNUAL REPORT
AFTER 15 YEARS, IT’S OUR TIME.
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Our time to rise above. Our time to renew, remake
As one of our supporters stated, “I feel like I’m
and reenergize. So let’s take a moment to remind
the number one priority for the Foundation. I’m
ourselves that we bring the most needed support
above all other things to them. There are so many
at the most heightened moment to those affected
layers to this journey, and they help me rise to the
by cancer—from day one. Above all else, they are
top … where I can breathe.”
our priority. We fight with them to rise above the
odds, the expectations and the disease. We all
rise above. Together.
2012 A NNUA L REPORT
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OUR COMMUNITY RISES
THE PROOF IS IN THE PEOPLE
SUPPORT MEANS THE WORLD TO US
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NEXT STOP: YOUR COMMUNITY
CHANGING THE WORLD BY
TURNING TALK INTO ACTION
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CHANGING MINDS
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PAGE 30
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FINANCIALS, DONORS AND BOARD
AWARDS AND ACCOLADES
#STILLSTRONG IN 2013
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PAGE 50
PAGE 51
TABLE OF CONTENTS
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2012 A NNUA L REPORT
Community. It’s the first word that comes to mind when I think about the
Second, we worked on the front lines and across the globe to advance cancer
LIVESTRONG Foundation. In 2012, I never felt more strongly about the
care. We engaged in public policy matters that affect people with cancer and
power of community as we—together with you by our side—faced difficult
fought against the cancer stigmas that still exist, hampering life-saving diag-
headwinds and uncharted territory.
noses and treatment, in many parts of the world. Third, we continued our
groundbreaking work to foster ongoing dialogue with cancer patients and
Through that and beyond, as we move with excitement into a new, prom-
survivors through Foundation research and surveys, and we gained deeper
ising and singularly focused era for our Foundation, we have remained
insights that inform both our programs and the wider cancer community’s
intently focused on what matters: people affected by cancer today and our
treatment protocols. Fourth, we worked closely with our many program-
mission to improve their lives. Last year, our 15th anniversary, we achieved
matic and cause marketing partners to strengthen our financial future,
several significant successes that helped us perform at the highest level and
expand our efforts and deliver first-rate services for those in need.
positioned us to move forward with even greater success.
Our accomplishments would not be possible without the steadfast
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First, thanks to your hard work and support, we surpassed the 2.5-million-
commitment of our Chairman Jeff Garvey, our Board of Directors and our
people-served milestone by helping a record number of people in 2012
millions of dedicated supporters. Our success has always been derived from
through our free, one-on-one cancer support services. Offered in person,
people from all walks of life who meet a cancer diagnosis with hope and more
by phone and online, these highly personalized, deeply engaged services
than a little grit. We are inspired by you to dream bigger and reach further.
connect people to treatment options, financial counseling, clinical trial
access, fertility preservation, insurance and transportation assistance,
Although some things have changed, one thing remains absolutely true: This
emotional support and much more. With 14 million Americans living with
Foundation doesn’t back down from a challenge. Make no mistake that we
cancer now and 4,500 Americans receiving new diagnoses each day, we
will forge ahead boldly in 2013 and beyond to continue making a difference
know the need is great. Most important, we know it works. Research shows
in the lives of people affected by cancer.
that addressing the concerns of the whole patient, alongside their medical
treatment, produces measurably better outcomes in improved quality of life
LIVESTRONG,
and prolonged survival.
Doug Ulman
President and CEO
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OUR
COMMUNITY
RISES
DOUG’S LETTER
1 | DOUG’S LETTER
Dear Friends,
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2012 A NNUA L REPORT
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2 | THE PROOF IS IN THE PEOPLE
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NAVIGATING THE
CANCER JOURNEY
THE PROOF IS
IN THE PEOPLE
THIS IS SARAH’S STORY
Sarah and her husband were ready. Ready to
Sarah and her husband worked with one of our
LIVESTRONG.org/Sarah
start a family, ready to get back to normal life
navigators to help pay for the medications and
beyond cancer. Then, the second diagnosis
services for freezing embryos. And when her
came. Breast cancer. Again. The news was
sister-in-law stepped forward to be a surrogate,
devastating, and the options were few.
their dreams came true. Lily D. was born nine
months later.
At 31, Sarah chose to have her ovaries removed, her
best chance to survive. She thought it meant her
Sarah sums it up, “The LIVESTRONG
dream of being a parent was over. She was fighting
Foundation made what we thought was
for her own life now. But when her oncologist
impossible … possible.”
mentioned the possibility of in vitro fertilization
and connected Sarah to the LIVESTRONG
Foundation, everything changed.
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2012 A NNUA L REPORT
CANCER HAPPENS TO A PERSON, NOT A NUMBER.
EACH PERSON HAS HER JOURNEY, HIS EXPERIENCE,
HER FEELINGS, HIS ATTITUDE. FACING THAT JOURNEY
IS PRECISELY THE REASON WE PROVIDE FREE CANCER
NAVIGATION SERVICES TO HELP THOSE AFFECTED
BY CANCER. WE HELP SURVIVORS UNDERSTAND
THAT THEY CAN TAKE CONTROL OF THEIR EXPERIENCE. FROM THE PHYSICAL TO THE EMOTIONAL TO
THE PRACTICAL, WE PROVIDE A WIDE RANGE OF
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SUPPORT SERVICES.
ASSIST WITH:
INSURANCE CHALLENGES
SEE OUR NAVIGATION
SERVICES STORY
lvstr.ng/ar-navservices
MEET MELISSA FROM
OUR NAVIGATION
SERVICES TEAM
lvstr.ng/ar-melissa
“IT’S DIFFICULT TO HEAR STORIES
EVERY DAY WHERE YOU WISH YOU
COULD FIX IT, BUT IT’S REWARDING
TREATMENT CONCE RNS
TO KNOW THAT YOU ARE MAKING A
EMOTIONAL AND PEER SUPPORT
DIFFERENCE BY PROVIDING A RESOURCE,
FERTILITY PRESERVATION
BY PROVIDING A LISTENING EAR, BY
CLINICAL TRIAL MATCHING
2 | THE PROOF IS IN THE PEOPLE
LIVESTRONG NAVIGATION SERVICES
LETTING THEM KNOW THEY’RE NOT
ALONE AND HELPING THEM FEEL
PREPARED FOR WHATEVER THOSE
NEXT STEPS MAY BE.”
—MELISSA
NAVIGATION SERVICES TEAM
MELISSA
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2012 A NNUA L REPORT
2 | THE PROOF IS IN THE PEOPLE
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11%
INCREASE
IN 2012, OUR NAVIGATION SERVICES MADE A CLEAR IMPACT:
x100
2012
2011
13
$6,000,000
WE DIRECTLY SUPPORTED
WE SAW AN 11% INCREASE
MORE THAN 15,000 PEOPLE AFFECTED BY CANCER
IN NEW CLIENT INTAKE OVER 2011.
IN PERSON, BY PHONE AND ONLINE.
WE SAVED OUR CLIENTS NEARLY $6,000,000 IN PERSONAL
COSTS BY NEGOTIATING DISCOUNTS, MAXIMIZING
AVAILABLE MEDICATION PROGRAMS AND OVERTURNING
DENIALS FROM INSURANCE COMPANIES.
2012 A NNUA L REPORT
FOR US, THE PROOF IS ALWAYS IN THE PEOPLE. NEVER
A NUMBER, BUT A NAME. NEVER A STATISTIC, BUT A
VOICE. MEET IRAM AND BRIAN.
IRAM
WATCH IRAM’S
STORY AT
WATCH BRIAN’S
STORY AT
LIVESTRONG.org/Iram
LIVESTRONG.org/Brian
“AS CANCER PATIENTS, IT’S
IMPORTANT TO UNDERSTAND
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“At the time of my diagnosis, I’d been married to my high school sweetheart
for nine years. We had a daughter who was about to turn four. In my head,
I thought by not talking to my wife about cancer, I was protecting her. My
wife filed for divorce shortly after my brain surgery. Sometimes I worry that
the way I handled my emotions and ideas about dying, cancer and finances
pushed someone I love away.
The LIVESTRONG Cancer and Relationships class gave me some
perspective. The Foundation connected me with other people who under-
“I WAS AFRAID CANCER
MEANT I PUSHED SOMEONE
I LOVED AWAY.”
Brian was a baseball coach, a husband, a friend, but more than anything,
THAT WE CAN AND SHOULD HELP
he was a man on a mission to spread the word about cancer education and
CONTRIBUTE TO THE UNDER-
help through the LIVESTRONG Foundation, and we found a hero. Working
STANDING AND ERADICATION
IN HIS WORDS
Brian Rose didn’t mince words, and neither will we. He was an inspiration.
OF THIS DISEASE. HOPEFULLY, CLINICAL TRIALS WILL HELP ME DEFEAT
CANCER AND MOVE ON WITH MY
LIFE. UNDOUBTEDLY, THE RESEARCH
2 | THE PROOF IS IN THE PEOPLE
BRIAN ROSE
awareness. When Brian was diagnosed with Stage 4 melanoma, he found
with our navigation services, Brian received support with insurance, fertility
and especially clinical trials. In turn, Brian became an outspoken advocate
for not only the Foundation’s work, but for all those affected by cancer,
championing his “Fight Like Hell” mantra.
In January of 2013, the world lost Brian Rose, but it did not lose his
unforgettable spirit and inspiration. Thank you, Brian. We miss you.
WILL PAVE A ROAD FOR OTHERS WHO
HAVE YET TO BE DIAGNOSED.”
stand what I’m going through.”
THE JOURNEY WITH THE FOUNDATION BEGINS
AT LIVESTRONG.ORG/WECANHELP.
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2012 A NNUA L REPORT
TEAM LIVESTR O N G
Barbara Simmons took on one of the biggest
challenges of her life in 2012—a LIVESTRONG
Foundation challenge known as RAGBRAI.
Seven consecutive days of cycling, each day
longer than the next, in 100-plus degree heat
across Iowa. And, in her opinion, she’s not even a
cyclist. Pretty incredible, to say the least, but it’s
not the biggest challenge she’s ever faced.
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She faces her biggest challenge every morning.
Day after day. Month after month. Year after
year. Surviving almost nine years since cancer
stole her husband, Brian, the father of her
three children.
That’s why Barbara stays motivated every day
to take on more and more Foundation events.
From running to cycling, fundraising to advocating, Barbara is one of the Foundation’s most
passionate supporters. She has single-handedly
raised more than $45,000 to help cancer patients
today and has spread the Foundation’s mission
to thousands of people.
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SUPPORT MEANS
THE WORLD TO US
3 | SUPPORT MEANS THE WORLD TO US
BARBARA SIMMONS
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2012 A NNUA L REPORT
“THEY FUNDRAISE. THEY TALK TO THEIR
LEARN MORE ABOUT
OUR GRASSROOTS
VOLUNTEERS
ADVOCATES FROM THE
ELECTED OFFICIALS ABOUT CANCER-RELATED
lvstr.ng/ar-lsleaders
GROUND UP
THE POWER OF A GRASSROOTS MOVEMENT THAT
TRULY HARNESSES THE PASSION OF ITS ADVOCATES IS
$500 MIL L ION
POLICIES. THEY TALK TO THEIR LOCAL HOSPITARA
TALS ABOUT THE IMPORTANT NAVIGATION
SERVICES WE OFFER. THEY EDUCATE THEIR
AN INSPIRING THING. AS THE NUMBER OF GRASSROOTS
SUPPORTERS INCREASED IN 2012, THE LIVESTRONG
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LEADER PROGRAM ALSO EXPANDED.
SINCE OUR INCEPTION, WE HAVE
COMMUNITY AND NEIGHBORS ABOUT WHAT
RAISED OVER $500 MILLION DOLLARS
The Leader program engages volunteers around the world to serve
3 | SUPPORT MEANS THE WORLD TO US
GROWING GLOBAL
FOR THE FIGHT AGAINST CANCER.
WE DO, WHAT OUR MISSION IS AND WHAT WE
and inspire cancer survivors. Within their local communities, Leaders
promote the Foundation’s navigation services, resources and other
key programs; support our advocacy work with important policy and
CAN DO TO HELP ANYBODY WHO IS AFFECTED
legislation; and fundraise. By supporting our priorities, developing
relationships with community leaders and initiating their own activi-
BY CANCER.”
ties, more communities and individuals are impacted by our mission
and services.
—TARA
GRASSROOTS ENGAGEMENT TEAM
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2012 A NNUA L REPORT
$48 MIL L ION
IN 2012, WE ADDED MORE THAN
IN 2012, WE RAISED $48 MILLION
830,000 NEW ADVOCATES WHO
TO SUPPORT PROGRAMS THAT
ASSISTED IN HEIGHTENING AWARE-
SERVE PEOPLE AFFECTED BY
NESS AND ENGAGED IN PUBLIC
CANCER; $23.4 MILLION WERE
POLICY MATTERS IMPACTING
CONTRIBUTIONS FROM MORE THAN
THE CANCER COMMUNITY.
116,000 DONORS WORLDWIDE.
84%
2012 REVENUES
CAUSE MARKETING AND LICENSING
10,311,941
21.5%
CONTRIBUTIONS
$
8,285,697
17.2%
EVENT REVENUE
17,984,188
37.4%
MERCHANDISE SALES
2,233,956
4.6%
DIVIDENDS AND INTEREST
5,606,874
11.7%
IN-KIND REVENUES
3,648,107
7.6%
$ 48,070,763
100.0%
3 | SUPPORT MEANS THE WORLD TO US
830,000
The figures on these
pages depict the financial activities of the
LIVESTRONG Foundation
for the 2012 calendar
year. Complete copies
of the audited financial
statements are available upon request
from the LIVESTRONG
Foundation, 2201 East
Sixth Street, Austin, TX
78702, or on our website
at LIVESTRONG.org.
2012 FUNCTIONAL EXPENSES
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21
PROGRAMS
$ 37,706,967
84.2%
FUNDRAISING
5,340,622
11.9%
Activism not only inspires more advocates;
This tremendous generosity allows us to provide
IN 2012, 84 CENTS OF EVERY
MANAGEMENT AND GENERAL
1,749,174
3.9%
it also fuels donations. We are humbled by
all of our free services and resources like the
DOLLAR RAISED WENT DIRECTLY
$ 44,796,763
100.0%
the impressive number of individual donors
LIVESTRONG Guidebook, cancer navigation
TO PROGRAMMATIC ACTIVITIES.
who give and the support we received from a
services and LIVESTRONG at School, among
community united by our mission.
many others. Since our inception, we have raised
more than $500 million dollars for the fight
against cancer, and 82% of those funds have gone
2012 PROGRAM ACTIVITIES
directly to support our programs and services
for survivors.
EDUCATION, PROGRAMS AND POLICY
$ 19,251,695
51.1%
GRANTS
12,450,888
33.0%
ADVOCACY
6,004,384
15.9%
$ 37,706,967
100.0%
2012 A NNUA L REPORT
The most impressive number from 2012 might
Steve describes the rest of the 40-day event as a
have come in the form of miles. Steve Cannon
“journey within a journey.”
40 MARATHONS
loves to run like nobody else you know. So much
“Uncle Mike ran the rest of that day and many
40 days, but not just for any reason. For those
others with me. I ran much of the day on his legs,
battling cancer today.
knowing he was free from pain and with me,
1,037 MILES
N
so that he decided to take on 40 marathons in
LAKE M
ICH
IG
A
smiling every step.”
When Steve began his 1,000-plus-mile journey
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around Lake Michigan, he had no idea just
On July 5, 2012, after becoming the first person
how personally he would be affected during
to run around Lake Michigan, Steve returned
the process. On day 20, his mother called him
to family and friends having raised $33,000 to
to deliver the news that Steve’s Uncle Mike
help people affected by cancer. He also returned
had stomach cancer. She passed along Uncle
with even more passion and drive to continue
Mike’s words of encouragement and Steve
the fight. In 2013, he has organized the Million
continued. But only seven days later, Steve’s
Dollar Marathon. His team of more than 100
uncle passed away. His instinct was to stop
runners will run across the country, coast to
and go home to be with his family, but his
coast, to raise awareness about cancer.
mother said, “Absolutely not! Uncle Mike
3 | SUPPORT MEANS THE WORLD TO US
THE IMPACT OF ONE MAN RUNNING
STEVE CANNON FINISHES HIS JOURNEY AROUND
LAKE MICHIGAN ALONGSIDE FRIENDS AND FAMILY
runs with you now. You finish this.”
CHICAGO
IN 40 DAYS
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2012 A NNUA L REPORT
4
SAM
lvstr.ng/ar-lsymca
Sam and his wife, Sandy, love playing golf
Sam described the experience beautifully, “I
together. The fresh air, the exercise, the views.
could achieve things much more with a personal
Sam is especially good at chipping from just
trainer who understands the effect of chemo
off the green. But when Sam found out that a
and radiation than I was ever going to do on my
swollen lymph gland was cancerous, he didn’t
own. You don’t have to tough it out on your own.
realize just how quickly the treatment would
There’s a program there to help you regain your
bring his life, and Sandy’s, to a halt.
confidence and zest for life and to help you know
NEXT STOP:
YOUR COMMUNITY
INVESTING, EXPANDING
AND HAVING AN
IMPACT THROUGH
LOCAL PARTNERSHIPS
4 | NEXT STOP: YOUR COMMUNITY
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WATCH SAM AND
SANDY’S STORY AND
THEIR EXPERIENCE
WITH LIVESTRONG AT
THE YMCA
that there is quality life ahead of you.” And based
After the radiation, Sam found himself losing
on what Sam and Sandy have been up to, some
weight, coordination, balance and energy. Sandy
quality rounds of golf, too.
knew he needed something to start him back on
SAM AND SANDY ON THE GOLF COURSE
the road to recovery. When she saw a story in the
Sam is just one of the many people we’ve helped
local paper that the LIVESTRONG Foundation
through important programs in local communi-
was working with cancer survivors at the YMCA,
ties. With our continually growing partnerships
she knew the program could change their life.
and the Community Impact Project (CIP), we
have been able to expand our reach and help raise
already successful programs to the next level.
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2012 A NNUA L REPORT
P RO JEC T OF FERS FUND ING TO
ORGANIZATIONS TO RECREATE
PROGRAMS THAT HAVE DEMON-
THE CREATIVE CENTER—HOSPITAL
nearly $1.4 million in implementation awards to
ARTIST-IN-RESIDENCE PROGRAM
90 selected applicants. This is the largest number
Since 1994, The Creative Center has been
of financial awards we have granted in a single
dedicated to bringing the arts to people with
year in the 15-year history of the Foundation. The
cancer, chronic illness and through all stages of
four chosen community programs were:
life. This helps them discover their own creative
resources while meeting the challenges of diag-
STRATED SUCCESS IN SUPPORTING
PEOPLE AFFECTED BY CANCER
LIVESTRONG AT THE YMCA
nosis, treatment and survivorship.
We continued to expand LIVESTRONG at the
YMCA, a research-based program that offers
ADVANCED CERTIFICATION
REGION OF THE UNITED STATES.
people affected by cancer a safe, supportive
FOR PALLIATIVE CARE
MEET DEVON FROM
THE COMMUNITY
PROGRAMS AND
ENGAGEMENT TEAM
RECREATING PROGRAMS THAT
environment to participate in physical and
Every cancer patient, from the day of diagnosis,
social activities focused on strengthening the
has palliative care needs that focus on providing
lvstr.ng/ar-program
whole person. Participants work with YMCA
relief from the symptoms, pain and stress of the
staff trained in supportive cancer care to achieve
cancer journey. The goal of palliative care is not
THE COST OF DEVELOPING
their goals such as building muscle mass and
only to improve the quality of life for the patient
NEW PROGRAMS AND ALLOWS
strength; increasing flexibility and endurance;
but for the patient’s family as well. Palliative care
and improving confidence and self-esteem.
integrated into cancer care has been shown to
WITHIN ONE CITY, STATE OR
ARE PROVEN TO BE EFFECTIVE
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4 | NEXT STOP: YOUR COMMUNITY
T HE CO MMUNITY IM PACT
The 2012 Community Impact Project offered
HAS ALLOWED US TO ELIMINATE
FOR MORE IMMEDIATE IMPLE-
improve physical and psychological symptoms,
MENTATION TO HELP CANCER
PILLARS4LIFE
improve caregiver well-being and even prolong
SURVIVORS AND THEIR FAMILIES
Pillars4Life is a patient/caregiver support
survival. Simply put, it’s the kind of care that can
TODAY—DIRECTLY SUPPORTING
program that has been proven to enhance quality
make a difference in a patient’s life today. The
of life for cancer patients and allows hospitals
Joint Commission’s Advanced Certification for
and their social workers to more efficiently
Palliative Care is designed to set standards and
triage and attend to the psychosocial needs of a
acknowledge hospitals providing state-of-the-
much greater number of patients.
art palliative care services.
OUR MISSION.
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LEARN MORE ABOUT
THE COMMUNITY
IMPACT PROJECT
lvstr.ng/ar-community
SINCE OU R COMMUNI T Y, EDUCAT I O N
AND MARK ETING PART NER S HI P S
BEGAN, MORE TH AN 2 5 0
PROGRAMS HAV E BEEN LAUNC HED
IN 47 STATES AND M O R E T HAN $ 4 .5
MILLION HAS BE EN DI S T R I BUT ED.
INVESTED $1.4 MILLION TO BRING
EXPANDED THE LIVESTRONG AT
PROVEN CANCER SUPPORT PROGRAMS
THE YMCA PROGRAM TO NEARLY
TO 90 SITES ACROSS THE U.S. THROUGH
300 COMMUNITIES SERVING 16,000
THE COMMUNITY IMPACT PROJECT.
CANCER SURVIVORS SINCE INCEPTION.
AFFECTED MORE THAN 184,000
DEVELOPED NEW CAUSE MARKETING
STUDENTS AND TEACHERS WITH THE
PARTNERSHIPS WITH CAR2GO, UMB/
L I V E S T R O N G AT SCHOOL PROGRAM.
VISA, FACEBOOK AND FTD.
2012 A NNUA L REPORT
MARKETING PARTNERSHIP
Stephanie Myers found out she had cancer in
Enter the LIVESTRONG at School program
the 8th grade. She felt isolated. She felt alone at
to help students cope with and learn about
school. And when she lost her hair from chemo,
cancer and understand the impact it has on
TWO DAYS OF CLASS
students laughed at her.
individuals like Stephanie. We touched more
than 184,000 students and teachers in 2012.
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LIVESTRONG AT SCHOOL
In addition to expanding our programs, our
through our Challenge Series go directly to
lvstr.ng/ar-school
cause marketing partnerships grew in 2012
our programs and services. And if you’re in
as well. One in particular made a big impact
the Austin area, be sure to track down one of
INSTRUCTION THAT
with just a tiny car. car2go is an international
the car2go Team LIVESTRONG Challenge-
I’VE HAD IN A LONG
car-sharing program that sponsored the Team
branded vehicles and take a ride in it to benefit
LIVESTRONG Challenge Austin. Because of
the Foundation.
“IT’S PROBABLY THE BEST
Andy Miller of the Foundation notes, “Cancer
With one in three women and one in two men
affects a large percentage of the American
in the U.S. facing a cancer diagnosis in their
population. It affects their hopes, their dreams,
lifetime, children in classrooms everywhere are
their relationships. But no one ever teaches you
likely to be dealing with cancer right now. The
WERE FOCUSED, THEY
about that.”
LIVESTRONG at School curriculum offers
WERE INTERESTED, THEY
online lessons for grades K–12 to help students
TIME, BECAUSE MY KIDS
learn about cancer in a way that is age-
SHARED OF THEMSELVES
appropriate, inspiring and empowering.
AND THEY BONDED. I
COULDN’T ASK FOR A
BETTER RESPONSE.”
—BARBARA WOLANSKI
TEACHER
4 | NEXT STOP: YOUR COMMUNITY
CAR2GO CAUSE
LIVESTRONG AT SCHOOL
sponsors like car2go, 100% of the funds raised
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2012 A NNUA L REPORT
ACROSS THE GLOBE
To this day, Clara Guzman still posts to her daughter’s Facebook page to
GLOBAL ANTISTIGMA AND PATIENT
EMPOWERMENT
share information about cancer. It’s part of a mission that her daughter,
Karen, started by being one of the bravest teenagers you’d ever meet. When
lvstr.ng/ar-global
Karen found out she had cancer, she chose to fight. And share. And speak.
And teach. And inspire. And she did it in Mexico, where the stigma of cancer
causes many people to do just the opposite.
Karen was one of the first public storytellers of Comparte tu Historia, a
program launched by the LIVESTRONG Foundation in 2011. Though
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Karen lost her fight with cancer in 2012, she still battles the stigma of cancer
in Mexico today. Her mother has started a foundation in Karen’s memory
that educates teenagers against the stigma and misperceptions of cancer
and encourages them to spread the word so the silence of cancer can
be overcome.
This is why we do it. Not only in Mexico, but also in South Africa and now
beyond. We continue to strive to create a better global understanding of the
disease to help patients today.
CLARA GUZMAN
5
CHANGING
THE WORLD BY
CHANGING MINDS
5 | CHANGING THE WORLD BY CHANGING MINDS
TACKLING CANCER STIGMAS
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2012 A NNUA L REPORT
THROUGH SONGS IS GETTING CLOSER
lvstr.ng/ar-comparte
INDIVIDUALLY, WE’LL FIGHT OUR OWN
FIGHT, BUT WE’RE NOT ALONE.”
—JOSE “CHEMA” MARTI
LYMPHOMA CANCER SURVIVOR, MUSICIAN AND COMPARTE TU HISTORIA STORYTELLER
IN 2012, SIGNIFICANT EFFORTS WERE FOCUSED IN FOUR MEXICAN CITIES
TO REACH THE PUBLIC. TELEVISION MEDIA REACHED MORE THAN 104
MILLION PEOPLE, SOCIAL MEDIA REACHED OVER 850 THOUSAND MONTHLY,
RADIO REACHED 93 MILLION, NEARLY 250 PEOPLE WERE TRAINED AND
TO PEOPLE YOU DON’T KNOW WHO ARE
GOING THROUGH A SIMILAR SITUATION.
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WATCH JOSE “CHEMA”
MARTI’S STORY AND
HIS EXPERIENCE WITH
COMPARTE TU HISTORIA
SPECIAL EVENTS WERE HELD. ON WORLD CANCER DAY, ONE EVENT GATHJOSE “CHEMA” MARTI
ERED MORE THAN SEVEN THOUSAND PEOPLE IN MEXICO CITY’S ZÓCALO.
OVERALL, THE RESULTS WERE ASTOUNDING:
76% 70% 42%
OF PEOPLE EXPOSED TO THE
OF PEOPLE EXPOSED TO THE
OF PEOPLE EXPOSED TO THE
CAMPAIGN LEARNED SOMETHING
CAMPAIGN SAID IT INFLUENCED
CAMPAIGN DID SOMETHING
NEW ABOUT CANCER.
THEM TO TALK MORE OPENLY
DIFFERENTLY BECAUSE OF WHAT
ABOUT CANCER.
THEY LEARNED.
5 | CHANGING THE WORLD BY CHANGING MINDS
“TO BE ABLE TO SHARE YOUR EXPERIENCE
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2012 A NNUA L REPORT
PROJECT IN JAPAN
With the success seen in South Africa and Mexico, the Foundation
announced plans to expand its patient empowerment work to Japan. Along
with partner American Cancer Society (ACS) and lead agency Health and
Global Policy Institute (HGPI), the Patient Empowerment Project in Japan
was born. The announcement was made at the World Cancer Congress
during the session, “Innovative Strategies to Empower Survivors in the
Global Fight Against Cancer.”
The Patient Empowerment Project formally launched in November 2012
34
The goal of the Foundation’s
work in Japan is to ultmately
create a patient-informed
national call to action to
grow the cancer patient
advocacy movement.
with a two-day roundtable in Tokyo that included survivors, health care
providers and NGOs. It was designed to amplify the cancer patient’s voice
by allowing people to share their stories through testimony in a forum in
front of policy makers, media and the public. The goal is to build a grassroots
movement that will bring visibility to gaps in cancer control and highlight
“I AM A CHILDHOOD CANCER SURVIVOR.
I WANT TO MAKE USE OF MY EXPERIENCES FOR OTHER CANCER SURVIVORS.
I HAVE BEEN LOOKING FOR THE OPPORTUNITY, AND THE CANCER SURVIVORS’
KEITA
FORUM WOULD BE AN IDEAL PLACE
35
TO SHARE MY STORY WITH MANY
OTHER PEOPLE.”
the need for cancer to be a stronger priority on the country’s health agenda.
In December 2013 in Tokyo, the project will reach its pinnacle when a
Patient Forum will bring together families, health care providers, government representatives, NGOs and media to listen to patient stories and
engage in dialogue about key cancer issues facing patients in Japan. The
Forum will be followed by a national call to action on cancer—informed by
these patient voices and needs.
—KEITA
CHILDHOOD CANCER SURVIVOR/NURSING STUDENT
5 | CHANGING THE WORLD BY CHANGING MINDS
PATIENT EMPOWERMENT
BINZEE GONZALVO
ADVOCATE/LEADER
With the leadership
of people like Binzee
Gonzalvo, the “Over
Cancer Together”
campaign and Patient
Empowerment Project
are raising awareness of
patients’ needs in Japan.
2012 A NNUA L REPORT
SURVIVORSHIP RESEARCH
A special member of the Foundation’s family is
that when primary treatment ends, the cancer
our Director of Research, Ruth Rechis, a cancer
journey does not. After treatment, many cancer
survivor herself. She knows just how critical our
survivors experience physical, emotional and
mission is to help improve the lives of people
practical concerns, but they don’t always receive
affected by cancer. And she knows how to do
the help they need.
something about it.
That’s why throughout 2012, the LIVESTRONG
36
Ruth notes, “We do research to understand what
Foundation continued advancing the Essential
people need, and then we create programs to
Elements of Survivorship Care initiative. After
help them. The work that we do is immediately
the Foundation worked to build consensus
translated into people’s lives.” Our flagship
among key stakeholders on the essential
survey was conducted from June to December of
elements of survivorship care in 2011, in 2012
2012, results of which will help us to determine
the Foundation and the LIVESTRONG
our plans moving forward.
Survivorship Center of Excellence Network
refined the definitions of the 20 Essential
This direct approach to research helped us lead
Elements. Included were specific recommenda-
the way in the cancer community’s conversation
tions and examples of basic and enriched
about survivorship care. There are approximately
levels of survivorship care. Additionally, the
14 million cancer survivors alive in the United
Foundation awarded Network Directors at the
States today, and that number is expected to grow
Fred Hutchinson Cancer Research Center to
to more than 18 million by 2020. As a result of
lead the Network in a collaborative research
innovative research, improved detection, access
project to develop a cohort of young adult cancer
to care and treatment, and a focus on life after
survivors and test the impact of providing the
treatment ends, more people are surviving cancer
essential elements of care to them.
than ever before. However, it has become clear
RAISING THE
MEET RUTH RECHIS,
DIRECTOR OF RESEARCH
BAR FOR CANCER
lvstr.ng/ar-research
COMMUNITY
LEARN MORE ABOUT
ESSENTIAL ELEMENTS
DIALOGUE, NEAR
lvstr.ng/ar-care
AND FAR
6
TURNING TALK
INTO ACTION
6 | TURNING TALK INTO ACTION
ACTING ON OUR
37
2012 A NNUA L REPORT
REDUCING PAIN IN HAITI
Hand in hand with barriers like stigma come lack of access to quality
Haiti has experienced more than its fair share of tragedies over
medical care and pain relief for many of the 28 million people affected by
time, making it one of the least developed countries in most need of
cancer throughout the world. The Foundation has worked tirelessly at the
community-based programs and services. Recent disasters have only
national and global levels to help promote a shift in policy and funding—
compounded local health emergencies.
6 | TURNING TALK INTO ACTION
EXPANDING ACCESS TO CARE
away from the traditional disease-centric approach and towards strengthening health systems that serve all the people.
The partnership between the Foundation, PIH and GAPRI is expanding
the ongoing cancer initiative to further address pain management and
38
In August 2012, the Foundation announced a $500,000 commitment and
palliative care for underserved cancer patients in the country. The Pain-
entered into a three-year joint initiative with the Union for International
Free Hospital Initiative is providing education for patients and staff, raising
Cancer Control (UICC)—Expanding Global Access to Essential Medicines
motivation and awareness, documenting pain levels, improving access to
and Technologies. The Foundation and UICC set ambitious, but achievable,
essential pain medicines and communicating the impact of these efforts.
targets for essential medicines. We have developed a replicable, cost-
The focus is on motivating clinicians to evaluate and treat pain by using
effective model for improving access to pain relief in collaboration with
campaign-style materials and routine pain assessments by staff nurses.
Partners in Health (PIH) and the Global Access to Pain Relief Initiative
Project staff offer continuing medical education programs for clinicians and
(GAPRI), beginning with two hospitals in Haiti.
nurses and distribute reference and training materials, including pain treatment guides and prescribing information, to equip each clinician with the
tools to effectively apply standard treatment guidelines for pain treatment.
The staff of the first two hospitals involved, St. Marc’s and Cange, have
already noted significant improvement in patient experiences, and the
initiative is building a case for replicating the model across the country.
39
2012 A NNUA L REPORT
7
The figures on these
pages depict the financial activities of the
LIVESTRONG Foundation
for the 2012 calendar
year. Complete copies
of the audited financial
statements are available upon request
from the LIVESTRONG
Foundation, 2201 East
Sixth Street, Austin, TX
78702, or on our website
at LIVESTRONG.org.
ASSETS
CASH AND CASH EQUIVALENTS
LIABILITIES AND NET ASSETS
$ 29,990,299
LIABILITIES
INVESTMENT SECURITIES
18,694,052
ACCOUNTS PAYABLE AND ACCRUED EXPENSES
ENDOWMENT FUNDS AND INVESTMENTS
37,744,046
GRANTS PAYABLE
2,231,821
ACCOUNTS RECEIVABLE
9,407,430
DEFERRED REVENUE
1,236,920
DEPOSITS, PREPAIDS AND INTANGIBLE ASSETS
1,924,515
TOTAL LIABILITIES
$
1,704,837
7 | FINANCIALS, DONORS AND BOARD
40
FINANCIALS,
DONORS
AND BOARD
LIVESTRONG FOUNDATION STATEMENT OF FINANCIAL POSITION
$ 5,173,578
INVENTORY2,259,901
PROPERTY AND EQUIPMENT, NET
TOTAL ASSETS
11,857,247
$1 06,703,912
NET ASSETS
UNRESTRICTED
41
$87,023,297
TEMPORARILY RESTRICTED
8,376,416
PERMANENTLY RESTRICTED
11,304,199
TOTAL NET ASSETS
$1 06,703,912
TOTAL LIABILITIES AND NET ASSETS
$111,877,490
2012 A NNUA L REPORT
AMERICAN CENTURY INVESTMENTS ENDOWMENT FUND $490,060
IN HONOR OF JAMES “JIMMY” BAUMOEL
$ 34,388
KAWAJA/HOLCOMBE FUND
$ 66,287
ANDREA LEIGH TOMLINSON—PLANET CANCER FUND
IN HONOR OF KATHLEEN B. AND JAMES N. SHERWIN
KAYA KNERLY LIVESTRONG FOUNDATION
ENDOWMENT FUND
RISE ABOVE IT (RAI), IN MEMORY OF
COLIN O’DONOGHUE
$
26,156
30,455
RONETTE ESPINOZA MEMORIAL FUND
29,083
KEIZO SHIMANO MEMORIAL FUND
30,983
RYAN PHUA MEMORIAL FUND
556,064
KENNEDY/MARSHALL ENDOWMENT FUND
138,386
STEPHANIE ROBINS MEMORIAL FUND
673,978
SUSAN E. KUHN, CYRUS T. WINGATE
AND SEVILLA M. TREVISANI AND
THOMAS P. TREVISANI, II FAMILY FUND
1,206,286
333,240
BARBARA DUNGEY MEMORIAL FUND
27,142
BETSY H. SCHOFIELD MEMORIAL FUND
956,119
CHRISTINE PRATT MEMORIAL FUND
30,025
COXE FAMILY FUND 1,196,521
42
41,336
IN HONOR OF KEVIN “K2” KERWIN
27,563
IN HONOR OF LAWRENCE “LARRY” S. DOLIN 27,930
IN HONOR OF MICHAEL R. HENRY
30,883
IN HONOR OF RAINBOW BABIES
AND CHILDREN’S HOSPITAL, CLEVELAND, OH
31,605
CVCCA—PARKER’S TEAM
61,765
DAN L. JONES AND JANET GIFFORD NORTH ENDOWMENT
30,224
IN HONOR OF RENEE NICHOLAS
40,710
DANA JAY LESNEVER MEMORIAL FUND
44,908
IN HONOR OF SHARON MOONEY
34,323
DAVID KNAGGS ENDOWMENT
54,964
IN HONOR OF STEPHEN M. O’LEARY
IN HONOR OF THE STAFF OF
THE LIVESTRONG FOUNDATION
DELL CHILDREN’S HOSPITAL GIFT IN
HONOR OF SANDRA ARAGONA
299,954
DICK DYHRMAN MEMORIAL
37,252
IN HONOR OF THOMAS F. SLATER
ELIZABETH LAUSMANN JACOBS MEMORIAL FUND
27,902
IN HONOR OF WESLEY EDWARDS
LARRY AND DR. NANCY O’REILLY,
LAURAN, LEIGH, RAGAN FAMILY FUND 1,612,325
LEANNE JONES LIVESTRONG MEMORIAL FUND
30,883
26,645
LYDIA HUNTER-REAY MEMORIAL FUND
27,577
THE ARMSTRONG FAMILY FUND
247,062
MARSHALL G. LUTZ ENDOWMENT FUND
55,888
THE BILL PASSEY FAMILY FUND
MARTHA SOUTHERN HIRSCH MEMORIAL FUND
30,883
THE HAMILTON JORDAN FUND
108,090
106,400
MCKINNON FAMILY FUND
29,468
THE LEE FAMILY FUND
THE ROLLINS FAMILY FUND
207,887
30,523
75,653
33,971
MCPHAIL FAMILY ENDOWMENT
26,502
31,595
MICHAEL W. LOTZ MEMORIAL FUND
105,545
THE SOPHIA KOLEVICH REMEMBRANCE FUND
32,210
NIKE ENDOWMENT FUND
110,764
THE ULMAN FAMILY ENDOWMENT
36,769
OAKLEY ENDOWMENT FUND
576,095
THE WADE F. B. THOMPSON ENDOWMENT FUND
110,764
GUPTA FAMILY FUND
29,083
JEANNETTE J. JEHL MEMORIAL FUND
109,036
HAMMER FAMILY FUND
42,417
HECHT FUND
26,960
JENNIFER SMITH COLLISON AND
WARD SMITH MEMORIAL FUND
31,347
IN HONOR OF BETTY OTTER-NICKERSON
59,112
KAREN AND EVERETT COOK ENDOWMENT FUND 304,246
PLEDGED AND UNDESIGNATED
63,050
PLEDGED, PAID AND UNDESIGNATED
8,343
RADIOSHACK ENDOWMENT FUND
110,764
THE WOOD/BRAUNSTEIN FAMILY FUND
UNDESIGNATED ENDOWMENT FUNDS
25,480
7 | FINANCIALS, DONORS AND BOARD
NAMED AND ENDOWED SPECIAL PURPOSE FUNDS
224,371
43
2012 A NNUA L REPORT
7 SOCIETY
Closed on December 31, 2002, the Founder’s Circle brought together
The 7 Society recognizes individuals and organizations who have made an
entrepreneurial stewards who understood our passion and made a differ-
extraordinary financial commitment to the LIVESTRONG Foundation.
ence through donations of $500,000 or more. The LIVESTRONG
Each member of this group has a cumulative giving commitment totaling
Foundation honors these individuals in perpetuity for their generosity
$1 million or more to the global fight against cancer.
and continued support.
44
ANONYMOUS
CRAIG G. MALLOY
ANONYMOUS
ARAGONA FAMILY
FOUNDATION
JEAN M. SCHULER
NIKE
THE ARMSTRONG FAMILY
ANDREW T. SHEEHAN
MIKE AND CAROL SHERWIN
AMERICAN CENTURY
INVESTMENTS
TENCH COXE AND SIMONE
OTUS-COXE
MRS. JANE FRAZIER
JEFF AND BONITA GARVEY
STEVE HICKS AND DONNA
STOCKTON-HICKS
JAMES C. KENNEDY
KRAMER FOUNDATION
BRAD A. SILVERBERG
ANGELA AND MORTON TOPFER
E. LEE WALKER AND JENNIFER
VICKERS
THOMAS WEISEL
WINDFALL FOUNDATION
LAURA AND CASEY
WASSERMAN
ANONYMOUS
AMD
ELIZABETH AND BLAINE
ROLLINS
LANCE ARMSTRONG
GENENTECH
O’REILLY FAMILY FOUNDATION
RADIOSHACK
EVE AND ELLIS SHORT
MOVEMBER
OAKLEY
24 HOURS OF BOOTY
SANDRA AND JOE ARAGONA
SCOTT AND KATIE SCHOFIELD
ENCH COXE AND SIMONE
OTUS-COXE
DEMAND MEDIA
BONITA AND JEFF GARVEY
TREK
CAROL AND MIKE SHERWIN
4 YELLOW FOUNDATION
NAV SOOCH
7 | FINANCIALS, DONORS AND BOARD
FOUNDER’S CIRCLE
JOHNSON HEALTH TECH
45
2012 A NNUA L REPORT
The President’s Circle is a unique giving
CANDICE AND BRENT AARON
FITZGIBBON FAMILY FUND
THE KELLY BROTHERS
JEFF AND JERI MULDER
KOZO SHIMANO HOUSEHOLD
society that capitalizes on the Foundation’s
APRIL, JEREMY AND JAKE ANDERSON
WILL AND LAURENS FLANAGAN
JERRY AND ANGIE KELLEY
DR. CRAIG AND ELLEN NICHOLS
ALEXANDER AND IRENE SHOGHI
mission-focused opportunities. Members of
JUDD APATOW AND LESLIE MANN
MARIA AND SANDY FLESCHMAN
BOB KIESENDAHL
CHARLIE AND MARY BETH O’REILLY
SILVER OAK CELLARS/TWOMEY CELLARS
the President’s Circle give unrestricted “venture
THE ARMSTRONG FAMILY
AMY AND JERRY FROSTICK
BART AND BARBARA KNAGGS
BETTY OTTER-NICKERSON
LYDIA AND MICHAEL SLABY
funds” which will be targeted at opportunities
RICHARD C. BARKER
THE GAROFALO FAMILY
JOSIE E. KNIGHT
KATIE AND KYLE OUDT
SPAW FAMILY FOUNDATION
where other funding is not always readily avail-
MARLA BOMMARITO-CROUCH
MICHAEL GOLDBERG
SUSAN AND MARK KOLMAN
AMBER AND TONY PAQUETTE
THE STAPLETON FAMILY
able. Unrestricted gifts, which may be used at the
DOUG AND MARY BOWDEN
GOOCH FAMILY
LAURA AND STUART LITWIN
BILL PASSEY
SURVIVOR SUMMIT 2012
discretion of the president, are especially
JEFF CASTELAZ AND JO ANN THRAIKILL
LAURA AND MORRIS GOTTESMAN
KIMI LOTZ AND LISA GOYNE
MONA PATEL
effective in helping to promote our mission
DENNIS AND CHRIS CAVNER
CINDY AND BILL GRAF
SPENCER AND SUSAN LUEDERS
RISE ABOVE IT (RAI)
PETER TAPSCOTT AND
PATT BAENEN-TAPSCOTT
and position the LIVESTRONG Foundation
WENDY CHIOJI
THE GRIFFETH FAMILY
ALEXANDRA AND ROBBIE ROBINETTE
ANTHONY S. TORTORELLI
as a global leader in the fight against cancer.
PATRICK CONNELL
BOB, KIM, SHAYNA, AND JOSH HAMMER
REBECCA L. AND JOHN F. LUMANN III
BRUCE LUTZ
THE TRONSTEIN FAMILY
TIFFANY CRAVEN
THE HAYES-LATTIN FAMILY
THE MALLOY FAMILY
JOE C. ROSS
DR. AND MRS. COREY ROTHROCK
DOUG ULMAN
CHRISOPHER SACCA
UROLOGY AUSTIN
BOB AND CATHIE SALIPANTE
SUZANNE AND MARC WINKELMAN
STEPHEN SAUNDERS
STEVEN AND HEATHER WOLF
SCOTT AND KATIE SCHOFIELD
JACK AND CARI WOOD
THE SEACH FAMILY
JULIAN YAP
CHRIS AND CARA DODSON
SCOTT HENDLER AND LULU FLORES
SCOTT AND JENNIFER DONALDSON
PHILIPPE G. HILLS AND DAVID W. HANSON
THE DONZIGER FAMILY
LYDIA HUNTER-REAY
RYAN DUNGEY
TOM AND ELIZABETH KAPLAN
JAMES W. AND RICHELLE FATHEREE
KAWAJA/HOLCOMBE FAMILY FUND
DRS. MARCY AND PETER MANN FAMILY
MARK AND ANNIE MCKINNON
MILEPOINT
ANDY MILLER AND BRIAN STEPHENS
ADAM AND CAMILLE MOORE
7 | FINANCIALS, DONORS AND BOARD
46
PRESIDENT’S CIRCLE
47
2012 A NNUA L REPORT
OFFICERS
BOARD MEMBERS
CHAIRMAN AND FOUNDING CHAIR
CANDICE AARON,* CHICAGO, IL
JEFFERY C. GARVEY, AUSTIN, TX
VICE CHAIR
MICHAEL SHERWIN, CLEVELAND, OH
SECRETARY
48
BLAINE P. ROLLINS, DENVER, CO
TREASURER
AMELIE G. RAMIREZ, DR. P.H., SAN ANTONIO, TX
EXECUTIVE COMMITTEE MEMBERS
JOSEPH C. ARAGONA, AUSTIN, TX
DAVID JOHNSON, M.D., DALLAS, TX
J. DENNIS CAVNER, AUSTIN, TX
7 | FINANCIALS, DONORS AND BOARD
LIVESTRONG FOUNDATION BOARD OF DIRECTORS
JULIAN DAY, FORT WORTH, TX
HAROLD P. FREEMAN, M.D., NEW YORK, NY
SANJAY GUPTA, M.D., ATLANTA, GA
MARK MCKINNON, AUSTIN, TX
CRAIG NICHOLS, M.D., PORTLAND, OR
JEREMIAH ROBINS,* SAN DIEGO, CA & SHANGHAI, CHINA
MITCHELL STOLLER, WASHINGTON, DC
E. LEE WALKER, AUSTIN, TX
* Elected December 2012
49
2012 A NNUA L REPORT
8
FOR IN 2012”
4/4 STAR RATING FROM CHARITY NAVIGATOR
INVITED TO PARTICIPATE IN THE CRITICAL POLICY DISCUSSIONS OF
THE INSTITUTE OF MEDICINE’S NATIONAL CANCER POLICY FORUM
NATIONAL HEALTH INFORMATION AWARDS—GOLD AWARD
HONORING THE NATION’S BEST CONSUMER HEALTH PROGRAMS
AND MATERIALS
WEB HEALTH AWARDS—SILVER AWARD HONORING THE BEST
DIGITAL HEALTH RESOURCES
PUBLIC RELATIONS SOCIETY OF AMERICA PR PROFESSIONAL OF
THE YEAR*
NOMINATED FOR PUBLIC RELATIONS SOCIETY OF AMERICA SILVER
ANVIL AWARD*
FINALIST FOR URBAN LAND INSTITUTE GLOBAL AWARDS
FOR EXCELLENCE
* Awarded in 2013 for work completed in 2012
At the LIVESTRONG Foundation, our mission is to inspire and empower
2013 and beyond are no different. Over the course of the next three years, we
people affected by cancer today. We do this by striving to fundamentally
will focus on the following priorities:
change the expectations and experience of living with cancer. As an organization, we don’t believe in doing things the way they’ve always been done.
9
We approach our mission from more than one angle: we develop and deploy
ENSURE ANYONE AFFECTED BY CANCER HAS ACCESS TO
programs that provide direct service to those who need it while advocating
PATIENT-CENTERED NAVIGATION SERVICES
9 | #STILLSTRONG IN 2013
50
AWARDS AND
ACCOLADES
ONE OF THE NONPROFIT TIMES’ “50 BEST NONPROFITS TO WORK
at the global, federal and state levels for legislation that will improve the lives
of cancer survivors.
ELEVATE THE PATIENT’S VOICE TO FUNDAMENTALLY CHANGE
THE WAY CANCER IS EXPERIENCED AND UNDERSTOOD
ENGAGE COMMUNITIES TO COLLABORATIVELY AND COMPREHENSIVELY
IMPLEMENT PATIENT-CENTERED APPROACHES THAT POSITIVELY IMPACT
PEOPLE AFFECTED BY CANCER
#STILLSTRONG
IN 2013
CREATE THE FOREMOST BRAND ASSOCIATION WITH LIVING
LIFE TO THE FULLEST IN THE FACE OF CANCER
51
2012 A NNUA L REPORT
Thank you so much for taking the time to learn about the Foundation’s
Y O U R F R I E N D S AT T H E
progress and our continued focus on our mission to help those affected
L I V E S T R O N G F O U N D AT I O N
by cancer today. Your partnership, investment and support inspire us
9 | #STILLSTRONG IN 2013
THANK YOU
and allow us to change the world as a community. We look forward to
updating you regularly on our accomplishments which simply would
not be possible without you.
Mission. Above all else.
52
53
2012 A NNUA L REPORT
MIKE AMANN
Mike Amann led the design of the Annual Report
you’re reading right now. And he screen printed
the cover, with its layers of meaning. Mike is
not just a graphic designer but also a new father,
a husband, a son, a brother, a friend, a warrior
and an inspiration. Mike is fighting a vicious
neuroendocrine cancer right now and was doing
so throughout the entire design process of this
book. Chemo on Mondays, hospital visits far
54
too often, surgeries scheduled for after this
book is printed. Didn’t matter. He showed up
to his studio in Covington, Kentucky, every day
he could, with Juno the Doberman by his side.
His passion for telling LIVESTRONG stories
through his art rose to the top. His craftsmanship outdueled cancer every day of the week.
And his drive doesn’t stop there, as Mike will
be taking on his cancer with a breakthrough
surgical approach that will help educate the
cancer medical community for the future.
This is Mike Amann. And this is what
LIVESTRONG is all about.