PERSONAL-BASED
EDUCATION
LEARN BETTER. EARN BETTER. LIVE BETTER.
GET INSPIRED. BE PART OF IT.
WWW.REDKEN.CO.UK
WELCOME TO
REDKEN
EDUCATION
This year is without doubt our most
exciting to date as throughout 2010
we celebrate our 50th Anniversary.
To commemorate this moment we
have created our richest Education
offering to date.
OUR MISSION
Redken strives to instill the principles of wealth and success to the professional salon industry. Our goal is
to empower salon professionals with educational tools that will help them increase their income. Through
our passion for teaching, we can help the salon community develop its skills in business, design and color,
training, personal development, and wealth building.
PERSONAL-BASED EDUCATION
Discover why Redken Education is so different: One-on-one attention. Interactive, hands-on learning.
Innovative sessions. Inspiring facilitators. Whether in your salon, at an event like our award-winning
Symposium or at the Redken Exchange, our state-of-the-art learning facility in NYC and London, Redken
Education offers a learning environment unlike any other - a personal-based, interactive approach where
you advance your skills, kick-up your creativity and transform your job into a career! Ready to experience
personal-based education? Discover all the exciting ways you can learn better, earn better and live better
with Redken Education.
FOR MORE INFORMATION LOG-ON TO REDKEN.CO.UK
Redken offers a resource for each principle-based discipline - haircolor, design, finishing, science, texture
and business. Great for reference and an instant refresher when you want to increase your confidence
and understanding of basic principles, this library is an invaluable tool for the entire salon staff. Log-on to
Redken.co.uk for more information.
COLOR
THE
PROFESSIONAL
EDGE
CUTTING
STYLING
TEAM
BUSINESS
SPECIALIST
PERSONAL COACH
EVENTS
BOOKING
HEALTH&SAFETY
THE REDKEN PRINCIPLES
™
THE ‘WHY’ BEHIND WHAT WE DO
Redken Education is built on principles. Artistic expression can be maximized when you have a deep understanding and
appreciation of the basic principles of haircolor, design, finishing, science, texture and business. Principles empower
salon professionals because they enrich their talents. When you know what the results of an action will be in advance,
and you understand the “why” behind it, you are rewarded with confidence! The principles that form our foundations
are universal, timeless and cannot be broken. All of these attributes give our education programs a point of difference,
cohesive structure, creative formats and inspiring strength.
PRINCIPLE BASED
PLATFORM
04
COLOR
First Color
Principles of Highlighting
CUTTING
First Cut
Principles of Design
CUT & COLOR INC.
Redken Creates Design & Color
Creative Unplugged
STYLING
Start with the Finish
Principles of Dressing Hair
TEAM
Reception Connection
Principles of Training
BUSINESS
Lead From the Front
Love Your Client
SPECIALIST
Redken Specialist
Scalp Specialist
COLOR
CUTTING
STYLING
TEAM
BUSINESS
Color ER
Technique Exchange
Creative Exchange Color
Design Exchange
Creative Exchange Cut
Manhandled
Manhandled 2
Fashionista
Reset Time
Principles of Texture
Backstage Runway Edit
Platform Artistry
Customer 1-2-1
An Audience With...
Talent Capture
Effective Manager
Managing People
Business Building Concepts
Power of PR
Color Certification
Color Your Business*
Business Heads
Color Certification
*Certified Colorists only
05
HEALTH&SAFETY
BOOKING
EVENTS
PERSONAL COACH
SPECIALIST
Principles of Color
BUILD YOUR
CAREER PATH
WITH REDKEN
EDUCATION
FIND YOUR LEVEL
Salon Trainer
Starting Out
Intermediate
Advanced
ASSISTANT
STYLIST
COLORIST
First Color
Principles of Design
Principles of Highlighting
Start with the Finish
Reset Time
Principles of Color
First Cut
Design Exchange
Color ER
Principles of Highlighting
Creative Unplugged
Technique Exchange
Principles of Texture
Manhandled
Customer 1-2-1
Principles of Dressing Hair
Principles of Dressing Hair
Color Certification
Customer 1-2-1
Love Your Client
Love Your Client
Creative Exchange Color
Principles of Texture
Redken Specialist
Creative Exchange Cut
Redken Creates Design & Color
Redken Specialist
Fashionista
Manhandled 2
Time Reset
Redken Creates Design & Color
Scalp Specialist
Backstage Runway Edit
Color Your Business*
Look for the high fives beside each course
name throughout the brochure to determine
if it is the right level for you!
CAREER PATH
Scalp Specialist
Fashionista
06
*Certified Colorists only
COLOR
Effective Manager
Customer 1-2-1
Love Your Client
Business Building Concepts
Love Your Client
Redken Specialist
Managing People
Redken Specialist
Customer 1-2-1
Power of PR
Color Certification
Lead From the Front
Scalp Specialist
Business Heads
CUTTING
Reception Connection
STYLING
Principles of Training
TEAM
SALON OWNER / MANAGER
BUSINESS
RECEPTIONIST
BOOKING
EVENTS
PERSONAL COACH
SPECIALIST
Platform Artistry
07
HEALTH&SAFETY
TRAINER
NEW
FIRST COLOR
1 DAY ★ Hairdressing Kit required.
Who should attend?
•F
or those who are just starting out on their color
journey. and have little or no experience in color
products and applications.
•T
his course is also suitable for colorists new to the
salon floor.
What’s Cool?
•T
his course gets you ready for Principles of Color with
a solid foundation of the fundamentals.
•L
earn the correct etiquette in dealing with your color
clients from consultation, preparing, application and
removal of color product.
Course content
• Understanding the Redken Color portfolio it’s personality and color taste.
•Know how to speak to you clients about color
•Make technically correct applications and know the correct removal procedures.
•Know the health and safety implications to haircolor.
COLOR
ADVANCED TECHNOLOGY... ENDLESS CREATIVITY
08
•Foundation knowledge of the color wheel and
number system.
•Practical color applications on mannequins.
Investment £120 / ¤132 / 12,000 points
London: 26 January, 17 May, 13 October
Dublin: 13 April, 31 August
COLOR
CUTTING
COLOR ER
1 DAY ★ Hairdressing Kit required.
2 DAYS ★ Hairdressing Kit required.
2 DAYS ★ Hairdressing Kit required.
Who should attend?
Who should attend?
Who should attend?
• Colorists competent in the basic application of color.
• Colorists competent in the basic application of color.
•C
olorists who have attended Principles of Color.
• Those who wish to perfect their core highlighting
technique and understand the principles of placing
highlights in the haircut.
• Colorists new to REDKEN Color.
•C
olorists with a good understanding of REDKEN
color.
What’s Cool?
What’s Cool?
Course content
Course content
• Laws and principles highlighting.
•P
roblematic color situations become a thing of
the past.
•E
liminate the fear of color correction with tried and
tested solutions.
• Laws and principles of color.
Course content
• Section patterns.
• Calculating client case studies.
• Laws of changing a client’s color.
• Weaving and slicing techniques (stitch guide).
• Understanding REDKEN’s color product portfolio.
• Calculating a color change client case study.
• Color choice rules for perfect highlights.
• See-do practical techniques on mannequin heads.
• Product information.
• Product information.
•T
echniques to lighten, darken and change tone
of previously colored hair.
• See-do practical techniques on mannequin heads.
• Talking color to your clients.
• Health and Safety best practices.
• Health and Safety best practices.
Investment £110 / ¤121 / 11,000 points
Investment £245 / ¤269.50 / 24,500 points
London: 25 January, 29 March, 24 May, 28 July,
29 September, 17 November
London: 18/19 January, 8/9 March, 26/27 April,
14/15 June, 23/24 August, 27/28 September,
8/9 November
Manchester: 18 January, 6 April, 10 August, 26 October
Dublin: 15 March
Manchester: 16/17 February, 17/18 May, 2/3 August,
8/9 November
Dublin: 8/9 February, 17/18 May, 16/17 August,
1/2 November
BUSINESS
• Take away the guess work and know exactly the
result you will achieve.
SPECIALIST
• No more disappointing results as you learn the laws
of highlighting.
•C
hange your client’s color with ease and
professionalism.
PERSONAL COACH
• Understand the laws of color and reasons behind
your color choice.
•S
ee-do practical techniques on mannequin heads.
•P
roduct information.
•T
alking color change with your clients.
EVENTS
• Understand section pattern and the various
results they give.
What’s Cool?
• Health and Safety best practices.
Investment £260 / ¤286 / 26,000 points
London: 15/16 February, 10/11 May, 26/27 July,
18/19 October
BOOKING
• Build confidence to choose the correct color
for your client.
•C
olorists with an established color client base
in their salon.
Manchester: 12/13 April, 31 August/1 September
Dublin: 23/24 March, 16 November
09
HEALTH&SAFETY
• Know the different results that can be achieved with
different types of weaving techniques.
• Those who wish to refresh their core knowledge of
color.
STYLING
PRINCIPLES OF COLOR
TEAM
PRINCIPLES OF HIGHLIGHTING
CREATIVE EXCHANGE - COLOR
1 DAY ★ Hairdressing Kit required.
Who should attend?
•S
tylists who have completed Principles of Color and
Color E.R.
•A
dvanced colorist wishing to develop their skills to
another dimension.
•F
or colorists who see the importance of
understanding how haircuts fit the color techniques.
What’s Cool?
•U
nleash your creative edge with REDKEN’s newest
coloring program. Explore the very latest coloring
techniques.
•C
reating new color placement on a blank canvas as
well as creating new shapes on pre-cut mannequins.
•E
xchange ideas and information with creative
designers to really enhance the creative process.
•H
ealth and safety best practice.
Course content
• Bespoke coloring techniques on mannequin heads.
•H
ands on workshops on pre-cut mannequins.
•C
onnect with shape and explore with the shapes in
haircuts.
10
Jason Welch, Michelle Marshall, Josh Lowe
Investment £235 / ¤290 / 23,500 points
London: 26 May
COLOR
1 DAY ★ Hairdressing Kit required.
7 DAYS [ 3 / 2 / 2 ] ★ Hairdressing Kit required.
1 DAY
Who should attend?
Who should attend?
Who should attend?
• Colorists who have attended Principles of
Highlighting.
• Colorists who have attended Principles of Color
and Color ER.
•F
or colorists who have successfully completed
Redken’s Hair Color Certification.
• Colorists who want to take their core knowledge of
highlighting to another fashion level.
• Colorists with a solid knowledge of REDKEN Color.
(certified colorists who are not salon managers can
bring their salon owner along as a guest).
What’s Cool?
• Grow your color knowledge to the next level.
• You know the laws of highlighting now take them to
another level by advancing this knowledge to fashion
color placement.
• Be able to answer any client case study with
ease and expertise.
• Receive a pre-study kit to get you ready for the
program, including mannequin head to practice on.
• Growing your color column.
• Marketing PR Kit.
• The color of money.
• PR yourself with your clients.
• Celebration of results event.
• Clever blending and contrasting of color.
Course content
Investment £120 / ¤132 / 120,000 points
• Product information.
• Science of hair.
London: 9 February
• See-do practical techniques on mannequin heads.
• Science behind color.
• Health and Safety best practices.
• Advanced principles of coloring.
London: 17 February, 21 June, 6 October
Manchester: 5 July
See pages 12 & 13 for information on Creative Exchange
Color and Cut, and Redken Creates Color and Design
BUSINESS
• Making the most of your Expert knowledge.
• Artist shared techniques.
Investment £235 / ¤258.50 / 23,500 points
SPECIALIST
Course content
PERSONAL COACH
• Placing the color to enhance the shape of the
face and haircut.
• Build your color business in the salon through
accreditation of your professionalism.
• Product information.
EVENTS
• Fashion placement coloring.
•Y
ou have the technical expertise we know, as you
are certified colorists, Let us take you to the next
dimension and help you grow your color in salon from
a business professional angle.
• Precision application techniques.
• Building your color business on return
to the salon.
Investment £1,200 / ¤1,320 / 120,000 points
BOOKING
Course content
• Gain the very best standards of technique
and application.
What’s Cool?
London: 1/2/3 March, 30/31 March, 28/29 April,
20/21/22 September, 18/19 October, 8/9 November
Manchester: 14/15/16 September, 11/12 October,
16/17 November
11
HEALTH&SAFETY
• Learn various blending and contrasting techniques
using REDKEN’s extensive color palate.
COLOR YOUR BUSINESS
STYLING
COLOR CERTIFICATION
TEAM
TECHNIQUE EXCHANGE
What’s Cool?
CUTTING
NEW
CUTTING
DESIGN EXPERTISE... SKILL AND PERFECTION UNLEASHED
12
CUTTING
DESIGN EXCHANGE
1 DAY ★ Hairdressing Kit required.
2 DAYS ★ Hairdressing Kit required.
1 DAY ★ Hairdressing Kit required.
Who should attend?
Who should attend?
Who should attend?
• As the title states: Assistants ready to take on
their first cut.
• Stylists who have been hairdressing of
20 months or 20 years.
•S
tylists who have attended Principles of Design.
• Assistants new to cutting.
What’s Cool?
What’s Cool?
• Learn to understand haircutting, not just haircuts!
There are two types of hairdressers who cut hair those that know lots of haircuts and those - who
know haircutting and how to manipulate a cut using
the core principles of cutting as a solid base.
•D
iscover free-hand and visual cutting.
Course content
• Commercial fashion cutting techniques.
• Practical session on mannequin heads.
• Explore the mechanics of how haircutting
actually works.
• Using tools correctly.
• Lines angles, movement and graduation.
• Fundamentals of cutting a bob and straight
graduation.
• Learn head forms and shape; direction and
finger angles.
London: 22 February, 6 April, 5July, 6 September,
25 October
• Understand layering techniques.
• Learn the principles and laws of cutting hair.
Manchester: 1 February, 21 June, 26 October,
• Safety and best practices.
Dublin: 20 July
• Techniques on mannequin heads.
• See-do practical techniques on
mannequin heads.
Investment £110 / ¤155 / 11,000 points
Investment £360 / ¤396/ 36,000 points
London: 8 February, 1 June, 21 September, 10 November
London: 1/2 February, 22/23 March, 18/19 May
29/30 June, 9/10 August, 4/5 October, 15/16 November
Dublin: 12 April
SPECIALIST
• REDKEN Artists share their creative skills.
• Check your posture.
Manchester: 22 February, 2 June
BUSINESS
•L
earn creative cutting techniques with REDKEN’s
unique see-do method.
Investment £210 / ¤231 / 21,000 points
PERSONAL COACH
Course content
Course content
•A
pply the Principles of Design with a creative angle.
EVENTS
• Study the planes of the head and how this
affects your cut.
• Gain the skills to fully master the art of haircutting.
Control the outcome of your haircut - every time,
creating confidence and consistency.
What’s Cool?
Manchester: 25/26 January, 19/20 April, 23/24 August,
1/2 November
BOOKING
• Know the essentials to clean sectioning ease
into understanding how to cut a classic bob and
straight graduation.
•A
dvanced stylists wishing to develop their skills.
Dublin: 22/23 February, 11/12 May, 28/29 June
13
HEALTH&SAFETY
• Learn how to hold yourself and your scissors
correctly.
STYLING
PRINCIPLES OF DESIGN
TEAM
FIRST CUT
MENS’ CUTTING
MANHANDLED
MANHANDLED 2
1 DAY ★ Hairdressing Kit required.
1 DAY ★ Hairdressing Kit required.
Who should attend?
Who should attend?
• Intermediate level stylists wishing to know the skills
of modern barbering.
•S
tylists who have a good grounding in men’s
haircutting.
What’s Cool?
• Stylists who have attended Manhandled.
• Discover barbering with a modern twist.
• Learn how to use classic barbering techniques
incorporated to modern male haircuts.
Course content
• Classic barbering techniques.
• Modern male trends.
• Redken for Men product portfolio.
• Practical session on mannequin heads.
What’s Cool?
•E
xplore the Male Market today.
•E
xplore how to create a total look for your male
clients.
Course content
• Design bespoke haircuts.
• Personalise each haircut with color.
•S
tyling made easy for him.
Investment £210 / ¤231 / 21,000 points
•L
earn how to change his style using Redken For Men
products.
London: 10 February, 8 June, 20 September
• Health and Safety best practices.
Manchester: 2 March
Investment £220 / ¤242 / 22,000 points
Dublin: 21 July
London: 14 April, 1 September
Manchester: 1 November
14
Michael Saunders, Keith Owen
Dublin: 15 September
HEALTH&SAFETY
BOOKING
EVENTS
Tony Wood, Toby Meyer, Michael Pope, Sue Harrison
15
PERSONAL COACH
SPECIALIST
BUSINESS
TEAM
STYLING
CUTTING
COLOR
START WITH THE FINISH
1 DAY ★ Hairdressing Kit required.
Who should attend?
• Assistants
and stylists who want to perfect their
core finishing techniques.
What’s Cool?
•G
et to grips with what styling is all about; learn
the foundations to create, movement, volume
and sleek styles.
•K
now which REDKEN styling product to choose to
perfect the finish you are looking for.
Course content
• Know the tools and what they can create.
•F
oundation blow drying skills.
•U
nderstand how to create movement, volume
and sleek looks.
•P
ractical work on mannequin heads.
• Styling products linked to the finish.
Investment £110 / ¤121 / 11,000 points
STYLING
START WITH THE FINISH IN MIND
16
London: 9 February, 2 June, 11 October
Manchester: 1 March, 1 September
COLOR
CUTTING
PRINCIPLES OF DRESSING HAIR
PRINCIPLES OF TEXTURE
1 DAY ★ Hairdressing Kit required.
1 DAY ★ Hairdressing Kit required.
STYLING
NEW
Who should attend?
Who should attend?
• Those who have limited knowledge of dressing and
styling hair.
• Stylists who have had little or no experience in
applying texture to the hair.
What’s Cool?
• Stylists who wish to add texture on to their service
offering in the salon.
Course content
• Preparing the hair for “hair up” techniques.
• Get to know what happens to the hair when we
change its shape. What procedures to follow and
what to look out for.
•Securing the styles.
Course content
•Learn foundation “hair up” techniques.
• Understand what texture means in terms of changing
the shape of the hair.
•What tools to use for each look.
•Practical applications on mannequins.
Investment £220 / ¤242 / 22,000 points
London: 3 February, 7 June, 15 September
Manchester: 16 March, 23 June, 28 September
SPECIALIST
• Texture is back! From slight waves to funky curls
whatever the look you are going for, you need to know
how to create it.
PERSONAL COACH
•Ideal for those who create bridal and party styles
in salon.
BUSINESS
What’s Cool?
• Know the science behind chemically changing the
texture of hair.
• Know how to add or remove volume in the hair.
• Learn about REDKEN’s texture products.
• Know how to make the technique applications.
Investment £110 / ¤121 / 11,000 points
EVENTS
•Provides you with the fundamental skills of putting hair up and dressing hair.
Dublin: 21 April
London: 3 June
BOOKING
Josh Lowe, Kelly Scott
Manchester: 26 July
17
HEALTH&SAFETY
• This course is a follow on from start with the finish.
TEAM
For beginners to intermediate.
TEAM CONNECTION
18
PLATFORM ARTISTRY
CUSTOMER 1-2-1
2 DAYS ★ Hairdressing Kit required.
2 DAYS
1 DAY
FEATURING AMANDA DICKER
Who should attend?
Who should attend?
Who should attend?
• Stylists who have been hairdressing for
20 months or 20 years.
• For hairdressers who are preparing themselves for
stage and presentation work.
• Hairdressers who consult with clients.
What’s Cool?
What’s Cool?
• Learn to understand haircutting, not just haircuts!
There are two types of hairdressers who cut hair those that know lots of haircuts and those who know
haircutting and how to manipulate a cut using the
core principles of cutting as a solid base.
• This course takes the fear out of presenting in Public.
Course content
•Impactful speaking.
• Explore the mechanics of how haircutting
actually works.
•Body language - get it right.
•Getting the audience to work with you.
• Lines angles, movement and graduation.
•Personal video to take home.
• Learn head forms and shape; direction and
finger angles.
Investment £350 / ¤385 / 35,000 points
• Learn the principles and laws of cutting hair.
• See-do practical techniques on
mannequin heads.
Investment £260 / ¤286 / 36,000 points
London: 21/22 June
Manchester: 14/15 June
London: 4/5 October
BUSINESS
SPECIALIST
•The do’s and don’ts of presenting in public.
•B
uild your communication skills and take your client
on a fantastic new journey.
Course content
• Learning tricks to leave your customer wanting more.
•W
hatever you do now will affect you later. Making
future bookings effectively.
PERSONAL COACH
• Find your presentation style.
•A
s Stylists and Colorists we move so fast in our
industry and often it’s easy to leave our customers
behind. Become more than just a Stylist or Colorist
to your clients, innovate, motivate and inspire. Make
your client feel part of it as you find new ways to
inspire yourself and them.
• Identify your customer (tribes).
•F
ind out why your clients say what they say.
•B
uild the bridges between you and your customer
(guest).
•R
etailing by making the guest feel more important
than the product.
EVENTS
Course content
What’s Cool?
• Ways to motivate yourself.
Investment £260 / ¤286 / 26,000 points
London: 10 March, 31 August
Manchester: 2 June
BOOKING
• Gain the skills to fully master the art of haircutting.
Control the outcome of your haircut, every time,
creating confidence and consistency.
•Helps you and your audience get the best out of
your presentation.
TEAM
PRINCIPLES OF TRAINING
Dublin: 9 November
19
HEALTH&SAFETY
NEW
Billy Crago, Gary Russell, Amanda Dicker
20
TALENT CAPTURE
1 DAY
FEATURING PETER LUNN
1 DAY
FEATURING LEO BANCROFT
Who should attend?
Who should attend?
• Receptionists.
• For stylists who want to capture their interpretation
of hair through the lens.
Course content
• You will learn the format to what makes the perfect
picture.
• Learn how to produce award winning looks from
inspiration to finish.
• Best practice telephone techniques.
Course content
• Managing complaints positively.
• Express your style - where to start.
• Smart communication.
• How to pick the perfect model for you.
• Business promotion concepts.
• Preparation.
• Adding income and value.
• Perfect the look.
Investment £210 / ¤231 / 21,000 points
BUSINESS
• Inspire and lead your business from the front desk the place the client is always in touch with first.
• You will leave your salon ability behind and enter a
entirely new world of creativity.
SPECIALIST
• Become an expert at handling pressure and stress
with developed skills to improve your income.
What’s Cool?
PERSONAL COACH
• Bring your reception into the future, by creating a
pro-active and effective profit-making space.
• Capture.
Investment £250 / ¤275 / 25,000 points
London: 12 July
London: 20 July
EVENTS
Manchester: 20 September
BOOKING
Manchester: 21 April
21
HEALTH&SAFETY
What’s Cool?
TEAM
RECEPTION CONNECTION
ANDREW
BARTON
FOR REDKEN
Renowned and respected as hairdressing
royalty Andrew Barton is one of UK
hairdressing’s most celebrated names. His
work graces global magazines from cover
to editorial and his skill and personality are
showcased on TV shows around the world
including the smash hit “10 Years Younger”.
It’s no wonder he is known as “TV’s
favourite hairdresser”.
Andrew’s clients, including a string of
celebrities, book months in advance for
appointments at his stunning flagship salon
in London’s Covent Garden. His eye for
detail and nose for trends have put him on
speed dial for London’s fashionistas.
Acclaimed as the “Best of British” Andrew
is an authority on all things hair and holds
British Hairdresser of The Year and British
Hair Icon amongst his many awards.
Andrew holds an ambassadorial role for The
Hairdressing Council. He is a brilliant voice
for British hairdressing and works tirelessly
for its export and success. He is also an
Ambassador for the Fellowship. From
education, creating magic in the salon to
glossy shoots and TV makeovers - Andrew
is one of the UK’s hottest names!
22
NEW
BACKSTAGE RUNWAY EDIT
1 DAY ★ Hairdressing Kit required.
FEATURING ANDREW BARTON
Who should attend?
•H
airdressers with an advanced level in styling and
dressing hair.
What’s Cool?
Balenciaga, Prada, Vuitton or Gucci.
This is hands on discovery of how to create the
season’s key hair trends. Andrew Barton will help you
discover how trends are created and help you build on
your editorial skills.
Course content
• Learn how to decipher the latest trends.
• Trends are turned into four stunning runway looks.
• Learn how to adapt these trends to your clients.
•P
ractical applications on mannequin heads.
Investment £350 / ¤385 / 35,000 points
London: 7 July
Manchester: 26 May
Dublin: 1 September
RESET TIME
CREATIVE UNPLUGGED*
1 DAY ★ Hairdressing Kit required.
FEATURING ANDREW BARTON
1 DAY ★ Hairdressing Kit required.
FEATURING ANDREW BARTON
Who should attend?
Who should attend?
• Hairdressers with an intermediate to advanced level
in styling and dressing hair.
• Hairdressers of an advanced level who can
cut/color and style hair.
What’s Cool?
What’s Cool?
With a wealth of experience on the popular makeover
TV show ‘10 Years Younger’ who better than Andrew
Barton to explore this affluent market.
• Get an extra injection of inspiration and creativity.
• Andrew Barton and his team share with you their
vision.
Investment £100 / ¤110 / 10,000 points
The demand to keep hair looking young has never been
stronger. Find out the secrets from Andrew on how to
translate today’s hair fashions into wearable looks for
the more mature lady keeping her bang on trend.
Course content
London: 8 March, 5 October
• What women want and need to accentuate their image as their looks mature.
• Trends and how to adapt them to this affluent market.
• Top tips to get the best look for your mature client.
• Practical applications on mannequin heads.
Investment £350 / ¤385 / 35,000 points
Meet greet and learn with Andrew Barton and his
talented Art team at the Redken exchange
TEAM
Sit back, look and listen as they share their vision in
hair. 2 hours of action packed hairdressing with live
models minimum time investment with maximum
impact.
Great ideas, motivation and the latest news in hair.
A great team night out.
Manchester: 14 June
• Design unplugged - let the Artists inspire you
with design work.
SPECIALIST
Course content
• Artistic team brainstorming.
AN AUDIENCE WITH...
BUSINESS
NEW
• Color unplugged - let the Artists inspire you
with color work.
• Practical applications on mannequin heads.
Investment £350 / ¤385 / 35,000 points
London: 26 October
Dublin: 5 July
*PERSONAL COACH
PERSONAL COACH
NEW
What better way to Educate and motivate your
team than all together in your salon. Andrew Barton
is available to come to you to facilitate a bespoke
seminar tailored to your needs.
London: 19 April, 20 October
23
HEALTH&SAFETY
BOOKING
EVENTS
Manchester: 23 February
AMANDA
DICKER
FOR REDKEN
If you could package and sell the drive
and energy of salon owner and all round
entrepreneur Amanda Dicker, you’d be rich
indeed. She has made a fantastic success of
The Chapel in Tunbridge Wells, and in the past
two years alone, clocked up numerous awards
including the Client Philosophy and Marketing
title at the Global Salon Business Awards
2006, the Fellowship for British Hairdressing
trophies for Salon of the Year 2005/06 &
2006/2007, the Hair Magazine Awards
Destination Hair Salon & Spa 2006, and
scooped top gong for Salon of the Year 2007
at the British Beauty & Spa Awards. Amanda’s
R-E-S-T Concept (providing Relaxation,
Education, Service and treatments Tailored to
the individual) is the key to The Chapel’s ethos,
and it’s truly a vision of hairdressing for the
future. Check out for yourself how it works.
24
FEATURING
GARY
RUSSELL
NEW
1 DAY
FEATURING AMANDA DICKER & GARY RUSSELL
1 DAY ★ Hairdressing Kit required.
FEATURING AMANDA DICKER AND THE CHAPEL TEAM
1 DAY ★ Hairdressing Kit required.
FEATURING GARY RUSSELL
Who should attend?
Who should attend?
Who should attend?
• Hairdressers who consult with clients.
• Hairdressers of an advanced level who can
cut/color and style hair.
•H
airdressers of an advanced level who can
cut/color and style hair.
What’s Cool?
What’s Cool?
• Get an extra injection of inspiration and creativity.
•T
his course is inspired by the work of Vivienne
Westwood and how as a designer she has re-invented
her work time and time again.
• Learning tricks to leave your customer wanting more.
• Whatever you do now will affect you later. Making
future bookings effectively.
• Identify your customer (tribes).
• Find out why your clients say what they say.
• Build the bridges between you and your customer
(guest).
• Retailing by making the guest feel more important
than the product.
• Ways to motivate yourself.
• Artistic team brainstorming.
• Design unplugged - let the Artists inspire you
with design work.
• Color unplugged - let the Artists inspire you
with color work.
• Practical applications on mannequin heads.
Investment £350 / ¤385 / 35,000 points
• Discover the art of self motivation, keeping your a
rtistic creativity alive in the salon.
•T
ailor haircuts and color to suit the shape of the face
and body.
SPECIALIST
Course content
Course content
Course content
•L
earn about hair cutting and coloring patterns.
•P
ractical applications on mannequin heads.
Investment £250 / ¤275 / 25,000 points
PERSONAL COACH
• Build your communication skills and take your client
on a fantastic new journey.
• Amanda Dicker and The Chapel Team share with you
their vision, the inspiration that drives their creative
team forward and how they create their award
winning collections.
London: 9 June
London: 6 July
Manchester: 1 June
Dublin: 10 November
EVENTS
• As Stylists and Colorists we move so fast in our
industry and often it’s easy to leave our customers
behind. Become more than just a Stylist or Colorist
to your clients, innovate, motivate and inspire. Make
your client feel part of it as you find new ways to
inspire yourself and them.
Investment £260 / ¤310 / 26,000 points
Manchester: 2 June
Dublin: 9 November
*PERSONAL COACH
BOOKING
London: 10 March, 31 August
What better way to Educate and motivate your
team than all together in your salon. Amanda Dicker
is available to come to you to facilitate a bespoke
seminar tailored to your needs.
25
HEALTH&SAFETY
What’s Cool?
FASHIONISTA
TEAM
CREATIVE UNPLUGGED
BUSINESS
CUSTOMER 1-2-1
CHRIS
MOODY
FOR REDKEN
Dynamic and personable, Chris Moody
enjoys an exciting schedule of work in the
UK and in the International hairdressing
arena as a REDKEN Artist. He was the
first REDKEN Artist to facilitate in our New
York Exchange and is a regular personality
at our Global Symposium in Las Vegas.
He frequently facilitates various courses
at our UK Exchange in London and
Manchester. With such a diverse workload
he still allows himself to explore new
trends and innovations to develop inspired
techniques, whilst remaining in touch with
the commercial aspects of the salon. He
has notched up nearly 20 years experience
in delivering seminars, hosting and creating
workshops and stepping into the spotlight
on stage at our RAP and TRIBE events.
Chris has earned a reputation as a forwardthinker with a flair for teaching and inspiring.
His meticulous eye for detail means that
time under his tutelage is sure to raise your
confidence and boost your enthusiasm
and skill.
26
PRINCIPLES OF TRAINING
2 DAYS
Who should attend?
•S
alon trainers and those responsible for
educating salon professionals.
What’s Cool?
•G
et the most from your in salon training sessions.
Know how to motivate others to learn. Understand
the process of delivering an effective training session.
Understand how and why individuals learn best.
•M
ethods adapted from the Principles of Training
taught to our REDKEN Artists and Educators.
Course content
• Learner focused process.
• Understanding how individuals learn.
• Creating Meaningful Content.
• Communication skills and rapport development.
• Assessment and evaluation process.
• Creating the right learning environment.
Investment £260 / ¤310 / 26,000 points
London: 2/3 June
Manchester: 14/15 June
*
Meet Chris at the Redken Exchange facilitating in these programs...
Principles of Design
Design Exchange
First Cut
Start with the Finish
REDKEN CREATES DESIGN & COLOR
CREATIVE EXCHANGE - CUT
2 DAYS ★ Hairdressing Kit required.
1 DAY ★ Hairdressing Kit required.
FEATURING BILLY CRAGO
1 DAY ★ Hairdressing Kit required.
Who should attend?
Who should attend?
Who should attend?
• For hairdressers who are preparing themselves for
stage and presentation work.
• Hairdressers who want to explore cutting and coloring
to a creative level.
•S
tylists who have completed Principles of Design and
Design Exchange
What’s Cool?
• Hairdressers who already have a good knowledge of
cutting and coloring.
•A
dvanced stylists wishing to develop their skills to
another dimension.
What’s Cool?
•F
or stylists who see the importance of understanding
how haircuts fit color techniques.
• Find your presentation style.
•The do’s and don’ts of presenting in public.
•Impactful speaking.
• Inspiration is taken from our REDKEN Creates trends,
then twisted to different looks.
Course content
• Learn creative, wearable cutting looks.
•Body language – get it right.
• Learn how to complement the cuts with contemporary
color.
•Getting the audience to work with you.
• Challenge yourself to identify cutting and color trends.
•Personal video to take home.
• Demonstration and hands on application in cutting
and coloring.
Investment £350 / ¤385 / 35,000 points
• Health and safety best practice.
London: 4/5 October
•U
nleash your creative edge. Explore the very latest
cutting techniques.
•C
reating new cutting placement on a blank canvas
as well as creating new shapes on pre-colored
mannequins.
•E
xchange ideas and information with creative
colorists to enhance the creative process.
•H
ealth and safety best practice.
Course content
• Bespoke cutting techniques on mannequin heads.
Investment £245 / ¤269.50 / 24,500 points
•H
ands on workshops on pre-colored mannequins.
London: 15 March, 12 October
•C
onnect with shape and explore with the shapes in
haircuts.
Manchester: 13 October
*PERSONAL COACH
What’s Cool?
Dublin: 16 March
SPECIALIST
Course content
• This is REDKEN Creates NYC with a UK spin.
PERSONAL COACH
•Helps you and your audience get the best out of
your presentation.
EVENTS
• This course takes the fear out of presenting in Public.
BUSINESS
PLATFORM ARTISTRY
Investment £235 / ¤290 / 23,500 points
London: 5 May
BOOKING
What better way to Educate and motivate your
team than all together in your salon. Chris Moody is
available to come to you to facilitate a bespoke
seminar tailored to your needs.
27
HEALTH&SAFETY
NEW
TEAM
FEATURING
BILLY
CRAGO
LEE
STAFFORD
FOR REDKEN
A media darling and busy celebrity hairdresser, Lee
Stafford knows how to draw attention to his fantastic
hairdressing skills, his new cutting techniques and
the stunningly beautiful photographic collections he
produces. In 2006 Lee scooped the titles of Hair
Magazine’s Hairdresser of the Year and the National
Hairdressers Federation Celebrity Hairdresser of the
Year, and in recent times has notched up oodles of
titles at the British Hairdressing Awards including a
nomination for British Hairdresser of the Year 2005.
His editorial work appears in countless publications
- think Harpers & Queen, Elle, Tatler and Vogue to
name a few. Also a regular TV star (This Morning,
Living TV’s The Hairdresser, and the BBC’s Celebrity
Scissorhands) not to mention that Lee owns two UK
salons and has franchised the Lee Stafford brand
globally including four other salons in Norway
and Russia.
28
1 DAY ★ Hairdressing Kit required.
FEATURING LEE STAFFORD
1 DAY ★ Hairdressing Kit required.
FEATURING LEE STAFFORD
Who should attend?
Who should attend?
• Hairdressers of an advanced level who can
cut/color and style hair.
• Salon Owners, managers and decision makers in the
salon who also have a flair for hair
What’s Cool?
What’s Cool?
• Get an extra injection of inspiration and creativity.
• Lee shares with us his personal success on what
made him who he is today. his motivation, his
inspiration and how to make others feel incredible.
This is the key to feel incredible about what you do
and earn respect of others whilst having fun along
the way.
Course content
• Shared stories of successes and learnings
• Practical applications on mannequin heads.
• Learn how to build long and rewarding relationships
Investment £350 / ¤385 / 35,000 points
• Make money chase you...
London: 23 February, 3 August
Manchester: 18 October
SPECIALIST
• Color unplugged - let the Artists inspire you
with color work.
• Lee’s charisma and dynamism have established him
to be the best. Let him share his methods with you.
PERSONAL COACH
• Design unplugged - let the Artists inspire you
with design work.
• Know what it takes to be the best
Investment £350 / ¤385 / 35,000 points
London: 19 July
Manchester: 3 June
EVENTS
• Artistic team brainstorming.
Dublin: 24 August
*PERSONAL COACH
BOOKING
Course content
What better way to Educate and motivate your
team than all together in your salon. Lee Stafford
is available to come to you to facilitate a bespoke
seminar tailored to your needs.
29
HEALTH&SAFETY
• Lee Stafford and his team share with you their vision,
the inspiration that drives their creative team forward
and how they create their award winning collections.
TEAM
LEAD FROM THE FRONT
BUSINESS
CREATIVE UNPLUGGED*
BUSINESS
THE BUSINESS OF DOING HAIR!
30
BUSINESS BUILDING CONCEPTS
THE EFFECTIVE MANAGER
MANAGING PEOPLE
1 DAY
1 DAY
2 DAYS
ALL ABOUT INCREASING CLIENT NUMBERS AND PROFIT
FEATURING PETER LUNN
ALL ABOUT FOCUSSING YOUR TEAM ON WINNING WAYS
FEATURING PETER LUNN
ALL ABOUT TAKING CONTROL AND MANAGING PEOPLE
FEATURING PETER LUNN
Who should attend?
Who should attend?
Who should attend?
• Salon Owners, Managers and Supervisors.
• Salon Owners, Managers and Supervisors
• Salon
Owners, Managers and Supervisors.
What’s Cool?
What’s Cool?
What’s Cool?
• Proven strategies to attract significantly
more new customers.
• How to communicate effectively in a positive way
with your team.
•A
ttract and recruit the right people.
• To increase turnover and profit.
• How to create and maintain a motivated winning
team.
Course content
• Discussing and seeing in excess of 50 business
building concepts and analysing the benefits of the direct versus indirect approach.
• Presentation on cost versus benefit and how to make
marketing promotions and advertising work for you.
•O
vercome the fear of 1:1 meetings.
Course content
•L
earn how to perform a brilliant 1:1.
•Manage difficult people and situations.
•Bring the best out of your team and their results.
• Workshop on the formula for inclusive commitment.
Course content
•Step by step guide and discussion on team meetings and briefings.
• We will explore successful and unsuccessful recruitment tactics.
•Presentation on the goal circle of achievement.
•M
anaging the selection process from start to a
successful finish.
• How to identify and match client expectations.
• Presentation on how to assemble a price menu to maximise income.
• Summary of best practice and habits of effective managers.
• Workshop on how to avoid expensive and costly mistakes.
• Take home smart documentation to assist
you in your role.
Investment £350 / ¤385 / 35,000 points
Investment £245 / ¤269.50 / 24,500 points
•T
ake home valuable documentation for your
manager’s manual.
London: 1 March, 8 September
London: 10 February, 12 May, 19 October
Investment £350 / ¤385 / 35,000 points
Manchester: 29 June
Manchester: 28 June
Dublin: 22 June
BUSINESS
SPECIALIST
• Identify and maintain a clear vision and business goal.
• Develop
your interpersonal skills.
• How to plan, prepare and deliver a positive and
productive team meeting.
PERSONAL COACH
• How to delegate and organise successfully.
•U
nderstand conflict resolution.
• To clearly understand your role as manager.
•D
emonstrations on how to ask the right questions to
uncover the right information
EVENTS
• To understand the essential key elements of your
business.
•H
ow to manage and integrate new colleagues into
your team.
•K
ey problem areas and solutions.
BOOKING
• Increase your brand awareness and profile.
• How to help colleagues to achieve their targets
and goals.
London: 12/13 April, 12/13 October
Manchester: 19/20 April
31
HEALTH&SAFETY
• To reduce costs.
•S
uccessfully interview and agree guidelines for new
employees.
PETER
LUNN
FOR REDKEN
“
DID YOU EVER HEAR SOMEONE SAY:
‘YOU’RE A GOOD HAIRDRESSER, YOU SHOULD
OPEN YOUR OWN BUSINESS?’
”
Well, being a good hairdresser has nothing at all
to do with running a successful business.
Think about it.
Would you drive a car or scuba dive without first
learning how? Please ask yourself, why are you in
business and what do you want to achieve?
Owning a Business is one of the most important
life decisions you will make and how your business
performs will seriously influence the quality of your life.
We believe you and your business will benefit
enormously from our business focused clinics because
they are designed to make a positive change to your
peace of mind, profile and income.
Peter Lunn
So why not do exactly what so many of our most
successful salons have done and commit to a
business upgrade and reap the rewards your
business will give to you.
32
BUSINESS HEADS
POWER OF PR
LOVE YOUR CLIENT
5 DAY PROGRAM
1 DAY
1 DAY
Run throughout the year.
For salon owners only.
FEATURING SOPHIE KNIGHT, BABEL AND FISH PR CONSULTANCY
ALL ABOUT HOW YOUR TEAM CAN KEEP AND ATTRACT MORE CLIENTS
FEATURING PETER LUNN
Who should attend?
What’s Cool?
What’s Cool?
• Sell your business to your clients. Build your salon
profile through effective PR. Know how to make the
right contacts with the Press and how to ensure your
message is received successfully.
• Increase client visit frequency.
• What is PR and how can it make a difference.
Investment £2,350 / ¤2,585 / 235,000 points
• PR advertising and marketing mix.
London: 10/11 October, 9 November,
7 February 2011, 21 March 2011
• Setting objectives and developing a successful
PR strategy.
BUSINESS
•H
ow to gain your clients trust.
•H
ow to communicate effectively.
• How
to create a long term relationship with your client.
•H
ow to develop a long term plan.
SPECIALIST
Together you can make great in-roads to building a
better business.
•L
earn how to relax a client.
•H
ow to build your bill with services and retail.
• How to gain referrals.
• Know your brand message.
Course content
• Dealing with the press.
Investment £245 / ¤269.50 / 22,000 points
• We will explore what clients don’t want versus what they expect. How we can go beyond the obvious and amaze clients with skills, service and knowledge.
London: 3 June
•W
orkshops and demonstrations on how to mentally
and emotionally connect with your client.
PERSONAL COACH
Course content
• Salon
owners, Managers, Stylists and the entire team.
Investment £200 / ¤220 / 20,000 points
EVENTS
Business Heads is lead by REDKEN’s business experts.
You can expect to work with our top experts who have
been hand picked for their individual expertise.
• Salon managers or Owners or persons responsible for
PR of salon.
London: 23 February, 8 June
Manchester: 5 October
Dublin: 21 June
BOOKING
As a salon owner it can sometimes be quite a lonely life.
Why not be part of our unique Business Heads program
where we bring like minded salon owners together to
become part of a specialist group.
Who should attend?
33
HEALTH&SAFETY
NEW
SPECIALIST
34
REDKEN SPECIALIST
SCALP Specialist
1 DAY
Intermediate, Advanced or Trainer
Intermediate, Advanced or Trainer
FEATURING PETER LUNN & REDKEN EDUCATION
FEATURING TRISHA BULLER
Who should attend?
• Stylists who have a base level of haircare and styling
product information.
• Hairdressers
wishing to become experts in dealing
with clients with hair and scalp problems.
• For stylists who have the opportunity to train or pass
the information back to the rest of the team.
What’s Cool?
What’s Cool?
•K
now how to deal with issues surrounding the hair
and scalp.
• At the end of the three days you will be known as the
haircare and styling product information specialist in
your salon.
•B
ecome proficient in how to deal with clients with
hair and scalp issues.
• Understand the science behind the REDKEN brand.
• Know the principles of science relating to REDKEN
products.
• Getting the message back to your clients and
colleagues in a session with Peter Lunn.
SPECIALIST
Course content
Course content
• Learn form Redken Artist Trisha Buller –
registered Trichologist.
•What causes hair and scalp issues.
•How to treat hair and scalp contra-indications.
•Know how to consult your clients effectively.
PERSONAL COACH
• Being part of it will mean you are part of our national
specialist network.
•Know the relevant Redken Haircare products
Investment £350 / ¤385 / 35,000 points
• Health and safety best practice.
Investment £350 / ¤385 / 35,000 points
London: 10 February, 4 May, 14 September
Manchester: 8 February, 12 July
London:
Dublin: 14 April, 15 September
18/19 January & 17 February
24/25 May & 16 June
12/13 July & 2 August
7/8 September & 20 September
1/2 November & 15 November
See also...
Manchester:
9/10 February & 8 March
8/9 September & 4 October
EVENTS
The REDKEN Specialist program has been carefully
designed to give you an all round expertise in haircare.
And styling including gaining that specialist expertise in
consultation.
Who should attend?
COLOR CERTIFICATION page 11
BUSINESS HEADS page 33
BOOKING
Having a REDKEN Specialist in the salon is just like
having your very own REDKEN educator resident with
you every day.
Dublin: 24/25 May & 23 June
35
HEALTH&SAFETY
3 DAYS ★ Hairdressing Kit required.
PERSONAL COACH
PERSONALISED AND BESPOKE EDUCATION FOR INDIVIDUAL NEEDS
36
Choosing your Personal Coach
Our expert team of REDKEN Artists are available at your
request. Decide from the menu opposite your desired
day and we will package it together for you. See the
Artists profile pages to help you decide on your Artist.
Host a team event in your salon to explore a specific
creative direction. Our exciting Platform Teams will
tailor make a day to inspire your team, design,
color, styling, dressing, you name it they will MAKE
IT HAPPEN!
Choose one of the highlighted courses from the salon
career path or seek advice on a bespoke program,
designed exclusively for your teams needs. This can
also look at exceptional service or any area of
human resources management.
COLOR TECHNIQUES
QUEST
Take advantage of our amazing team of REDKEN
color artists to bespoke a technique for your salon
or bring alive some of the hot new looks from the
REDKEN portfolio.
This classic REDKEN favourite is still alive! T.E.A.M
“Together Everyone Achieves More”. We feel to get
the best from this program we should personalise it to
the entire team together Get amazing insight to your
team by taking this journey together. Look at your
team potential. Gain their buy in to your objectives
through discovery of their potential, the client’s needs
and the power of great consultation. See the buzz
and energy come alive.
DRESSING HAIR AND STYLING
Always a program in demand - let our REDKEN
Artists who specialise in ‘dressing and putting hair up’
help you to master this true art.
PERSONAL COACH
All bookings and requests for quotations for Personal
Coach programs should be directed through your
Regional Sales Consultant or Educator.
TEAM BUSINESS DEVELOPMENT
ONE TO ONE MANAGEMENT CONSULTANCY
Take advantage of a one to one coaching session
to secure the long-term success of your business.
Identify and develop solutions to specific
management issues.
EVENTS
HOW TO BOOK A PERSONAL COACH
CREATIVE UNPLUGGED - LIVE
BOOKING
Bringing a Personal Coach to your salon is probably
the best education investment you will ever make;
having someone there to deliver one message to the
whole team together. At the same time it is a sure
way to get your salon buzzing with new ideas and
motivation. A Personal Coach is chosen by you directly
for your personal salon needs. Let your Personal Coach
help you tone up your team, trim away any questions
that need answers and give you all the motivation to
keep up the good work.
37
HEALTH&SAFETY
PERSONAL COACH
CAREER PATH
SPECIAL PACKAGES
38
BOOK TWO COURSES AT THE SAME TIME FROM OUR MENU
AND RECEIVE A SPECIAL 10% DISCOUNTED REDKEN DEAL.
ASSISTANT
STYLIST
FIRST CUT + FIRST COLOR
or START WITH THE FINISH
PRINCIPLES OF DESIGN +
DESIGN EXCHANGE
Career Path special package price
£207/¤228
FIRST CUT + PRINCIPLES OF DESIGN
Career Path special package price
£423/¤465
Career Path special package price
£510/¤561
CREATIVE UNPLUGGED +
PRINCIPLES OF DRESSING HAIR
Career Path special package price
£463/¤509
COLORIST
PRINCIPLES OF COLOR + COLOR E.R.
Career Path special package price
£455/¤501
PRINCIPLES OF HIGHLIGHTING +
TECHNIQUE EXCHANGE
Career Path special package price
£305/¤336
MANAGER
EFFECTIVE MANAGER +
BUSINESS BUILDING CONCEPTS
Career Path special package price
£534/¤589
POWER OF P.R. + EFFECTIVE MANAGER
Career Path special package price
£420/¤462
START WITH THE FINISH + FIRST CUT
39
HEALTH&SAFETY
BOOKING
EVENTS
PERSONAL COACH
Career Path special package price
£200/¤220
REDKEN CONNECTS 2010
(PREVIOUSLY RAP)
Experience “personal-based” education at its best,
advance your skills, ignite your creativity and take your
professional edge to the next level! See your favourite
Redken Artists demonstrating the latest techniques and
trends on stage to help you develop your expertise.
Also featuring the regional finals of The REDKEN NYC
HAIR AWARDS.
Dates: 10, 11 & 12 May, 17 & 18 May.
Tickets: £35.
For more information speak to your Redken Sales
Consultant or Educator or call 0208 762 4121.
REDKEN NYC HAIR AWARDS
DO YOU HAVE A FLAIR FOR CREATIVE CUTTING
OR ARE YOU AN AMAZING COLORIST?
DO YOU HAVE A PASSION FOR FASHION?
The REDKEN NYC HAIR AWARDS are the perfect
opportunity for you to showcase your talent and
expertise on stage in front of a live audience and
judged by a panel of industry experts. It’s a fusion of
inspirational hair and fashion, where you can release
your potential and shine in the limelight!
To find out how your team can enter, see The REDKEN
NYC HAIR AWARDS brochure or speak to your Redken
sales consultant or educator.
GET INSPIRED
40
TRIBE 2010
REDKEN UK’s biggest and most glamorous event; a
unique fusion of highly-charged energy and New York
party atmosphere! Featuring inspirational hair shows
by Redken’s leading International Artists and on-stage
nail-biting excitement with the final of The REDKEN
NYC HAIR AWARDS. This multi-dimensional and
dynamic event is definitely not to be missed! Are you
ready to get inspired and be part of it?
Save the Date: Monday 13th September
41
HEALTH&SAFETY
BOOKING
EVENTS
Location: London
NEW YORK 2010
Watch this space…
To help celebrate Redken’s 50th Anniversary in 2010
we will be organising a bespoke program of exclusive
cutting and colouring taking place at our Redken
Exchange in New York. Where better than to see
Redken Education come alive in the heart of 5th
Avenue.
Presented by our prestigious Redken Artists both from
this side of the pond and the Big Apple, the program
will be built to include flights and hotel accommodation,
Your Redken Sales Consultant will be in touch with
more information soon
42
BUSINESS SUMMIT 2010
APRIL 18-21, MARRAKECH
43
HEALTH&SAFETY
BOOKING
EVENTS
Join us for a truly unique experience. With inspiring
business speakers and an ideal environment for
networking, Redken will provide you with the tools
to help you grow your business.
BOOKING YOUR COURSES WITH REDKEN
IS EASY, JUST FOLLOW THE CHART...
Contact your local REDKEN
sales consultant or educator
or
Email your booking to
redkenbookings@uk.loreal.com
or
Call our bookings line
UK 00 44 20 8762 4239
ROI 00 353 1 6045914
How to pay
Cash/cheque
BOOKING
YOUR
COURSE
& HOW TO FIND US
44
All major credit cards
On receipt of full payment
a confirmation letter will be
sent directly to the salon
Club 5th Avenue
COLOR
CUTTING
The REDKEN Exchange: DUBLIn
255 Hammersmith Road, London W6 8AZ.
235 Deansgate, Manchester M3 4ED.
Styne House, Upper Hatch Street, Dublin 2
By bus: Butterwick Bus Terminal.
Bus numbers: 9, 10, 27, 33, 72, 190, 209/69, 220,
266, 267, 283, 295, H91.
By train: Metro Station - Deansgate and Gmex.
By bus: 14, 14a, 15, 15a, 15b, 15c, 15x, 44,
44b, 44c, 48a, 86.
By tube: Please alight at Hammersmith Tube
Stations, on the Hammersmith and City Line,
Piccadilly Line, District Line and Circle Line.
Car Park: Northern Lights.
By car: Central London = 3.5 miles, M3 = 11 miles,
M40 / A40 = 4 miles, Heathrow Airport = 12 miles.
Hilton Manchester Deansgate. 303 Deansgate,
Manchester M3 4LQ
Telephone: 0044 (0)161 870 1600
Fax: 0044 (0)161 870 1650
Email: reservations.manchesterdeansgate@
hilton.com
STYLING
The REDKEN Exchange: MANCHESTER
Novotel London West.
One Shortlands, London W6 8DR
Telephone: 0044 (0)208 741 1555
Fax: 0044 (0)208 741 2120
Email: H0737@accor.com
Crowne Plaza Manchester City Centre.
70 Shudehill, Manchester M4 4AF
Telephone: 0044 (0) 161 828 8600
Email: enquiries@cpmanchester.com
ON REQUEST
Hotels nearby:
The Camden Court Hotel. Camden Street, Dublin 2.
Telephone: 00353 (0) 1 4759666
Fax: 00353 (0) 1 4759677
Email: sales@camdencourthotel.com
Harcourt Hotel. 60 Harcourt Street, Dublin 2.
Telephone: 00353 (0) 1 202 716352.
EVENTS
K WEST. Richmond Way, London W14 0AX
Telephone: 0044 (0) 20 8008 6600
Fax: 0044 (0) 20 8008 6650
By car: Harcourt Street (meter parking).
BOOKING
Hotels nearby:
Hotels nearby:
By tram: Luas Line from Sandyford and
St.Stephens Green.
45
HEALTH&SAFETY
NCP Car Park available: Situated behind the L’Oréal
building on Shortlands Road.
By car: From South: M56 - A5103 to centre.
From North: M602 into Manchester - Join A57.
SPECIALIST
BUSINESS
TEAM
The REDKEN Exchange: LONDON
At REDKEN our aim is to work in
partnership with you to create
beautiful hair, whilst ensuring
at all times the absolute safety
of you, your staff, and all of
your clients.
We invest in product development to create new,
innovative products with safety always in mind. These
product, when used according to the safety instructions
and recommended best practise, at all times in your
salon, will help ensure not only best results but the
safest environment for everyone.
REDKEN has designed a protocol specifically for
professional hairdressers, which will enable you to
manage your clients color experience and determine
the need to carry out a skin allergy test. The protocol
follows a 3-step consultation with your color client, to
accompany the application of REDKEN professional
coloration:
Step 1 : Professional consultation
Step 2 : How to carry out a skin allergy test
Hair colorants can cause an allergic reaction, which
in certain rare cases may be severe for you and your
client. It is therefore essential to follow precautions and
to carry out the necessary skin allergy test when using
coloration products (see instruction leaflet).
Furthermore, when using technical products and in
cases of prolonged exposure to water:
• Wear suitable disposable gloves during the
preparation, application and rinsing of the product.
• Protect and care for dry sensitive hands with
REDKEN prosensitive hand cream.
A SKIN ALLERGY TEST MUST BE DONE 48 HOURS
BEFORE EACH APPLICATION OF A HAIR COLORANT,
AS AN ALLERGY CAN DEVELOP SUDDENLY.
Step 3 : How to carry out a color application
Please note: If you do not follow the 3-step REDKEN
safety protocol A SKIN ALLERGY TEST must be done
48 hours before each application every time.
HEALTH&
SAFETY
46
For a COSHH booklet and guide to the complete range
of REDKEN products please contact customer services
on 0845 600 0122.
COLOR
CUTTING
If you want to know more please email the team on howaa@uk.loreal.com
Some facts about HIV and AIDS
• In the UK there are around 80,000 people living with HIV.
• Internationally there are 33.2 million people living with HIV and AIDS.
• Since it was discovered in the 1980s, 2.1 million women, men and
children have died from AIDS.
If you have any questions about HIV and AIDS check out these websites:
The National AIDS Trust - www.nat.org.uk and the Terrence Higgins Trust www.tht.org.uk
CHRIS MOODY
“As a happy and healthy person who
happens to be a hairdresser living with
HIV, I believe that Hairdressers of the
World Against AIDS can only be a positive
way forward to raise awareness of this
pandemic and help the fight to eliminate the social
stigma attached to this medical condition.”
TEAM
BUSINESS
“As communicators and educators we are
in a unique position to bring the subject
of HIV and AIDS to the very front of social
discussion, treating it with the empathy
and consideration it deserves to in order
to break down the barriers and prejudices that surround
this tragic condition. With our intervention maybe one
day education will help to cure.”
TEXTURE
Wear a Red Ribbon every day to raise awareness of HIV and AIDS Join the
Hairdressers Against AIDS team when we Walk for Life for Crusaid in June
(www.walkforlife.co.uk). Get involved in World AIDS Day which is on the
1st December every year (www.worldaidsday.co.uk).
ERROL DOUGLAS
“In my travels educating around the world
I have heard many stories about how
HIV and AIDS is affecting the countries
that I visit. It’s great that programs like
Hairdressers of the World Against HIV/
AIDS exist to combat the unrealistic fears and stigma
that is associated with the virus. I also firmly believe that
everyone in the UK should know about how HIV and
AIDS is affecting not only our country, but what is going
to happen globally if we don’t stop the spread
of the virus. I fully support Hairdressers of the World
Against AIDS as our industry can make a real difference.”
ON REQUEST
TREVOR SORBIE, MBE
EVENTS
It’s simple for you to get involved too… here’s how:
From South Africa to Malaysia and Thailand to Brazil, hairdressers have
been taking part in a program that aims to raise the knowledge of HIV and
AIDS within the hairdressing community.
“I am really proud to be associated with
something that not only raises awareness
about a global issue, but could actually
save lives. Hairdressers, just like people
from all walks of life, need to know about
HIV and AIDS. It’s part of every society and ignoring the
issue will not make it go away. As a salon owner I am
very comfortable that my team have the opportunity to
learn and refresh their knowledge about the HIV virus
while attending an education course. With so many
young people in our industry who don’t know that much
about HIV and AIDS this is an ideal opportunity for them
to learn about it in a relaxed and non-confrontational
setting.”
ANDREW BARTON
BOOKING
In the UK many students attending REDKEN courses will have taken part in
the education program which consists of a questionnaire and a film. We’ve
also spent the last two years raising awareness of and money for related
charities by taking part in World AIDS Day, doing the Walk for Life, wearing
Red Ribbons and doing Salon Charity Days in our International Academy.
“When HIV/AIDS was first discovered in
the 1980s there were huge awareness
campaigns in the UK to educate the public
about the virus. So it is scary to know
that decades after it was first discovered
awareness of how you can contract HIV has fallen and
that infection rates are rising. With 40 million people
in the world living with HIV/AIDS, there is a real need
for huge global companies like REDKEN to lend their
support and resources to inform people about it. Surely
education about the facts about the most destructive
virus in history are something we should all be
exposed to?”
TERRY LONGDEN
47
HEALTH&SAFETY
Since its launch in 2005, Hairdressers Against AIDS - the joint
education prevention initiative between L’Oréal and UNESCO - has
united hairdressers around the world in its mission to stop the
spread of HIV and AIDS through education.
STYLING
RAISING AWARENESS ABOUT HIV AND AIDS
IN THE UK AND AROUND THE WORLD
OUR DEDICATED TEAM OF
EDUCATORS AND REDKEN
ARTISTS...
LEO BANCROFT
All of the REDKEN Education Team and REDKEN
Artists share the same passion for education; they
have all been highly trained to deliver their programs
following the REDKEN philosophy of principle
based education. They have strived to carve their
own career path through attending programs and
participating at events. They have truly earned the
right to pass on their energy and expertise which is
guaranteed to push you forward.
EXPLORE, EXPERIENCE, EVOLVE
MEET THE
ARTISTS
48
LEO BANCROFT SALON
Southern Hairdresser of the Year
2009, Leo has been teaching
hairdressing in London’s West
End since he was 21 years old.
The nation first became aware
of his talents when he appeared
on Channel 4’s show The Salon,
where he attracted 2.5 million
viewers daily and received
tens of thousands of votes to
become one of the nations
favourite TV hairdressers. Since
then his remarkable career to
date has seen many amazing
achievements, such as opening
his flag ship Salon and Academy,
working all over the world with the
fashion industry, becoming the
celebrities favourite TV stylist and
winning a prestigious Award as
one of the best hairdressers in the
country at the British Hairdressing
Awards. Leo’s passion for hair
is clear. This can be seen and
experienced in the high quality
of service provided by his artistic
team in salon, as they reflect his
personal philosophy and benefit
from his award winning training
techniques.
ANDREW BARTON
ANDREW BARTON SALON
Renowned and respected as
hairdressing royalty Andrew
Barton is one of UK hairdressing’s
most celebrated names. His work
graces global magazines from
cover to editorial and his skill and
personality are showcased on TV
shows around the world including
the smash hit “10 Years Younger”.
It’s no wonder he is known as
“TV’s favourite hairdresser”.
Andrew’s clients, including a
string of celebrities, book months
in advance for appointments at
his stunning flagship salon in
London’s Covent Garden. His
eye for detail and nose for trends
have put him on speed dial for
London’s fashionistas.
Acclaimed as the “Best of
British” Andrew is an authority
on all things hair and holds
British Hairdresser of The Year
and British Hair Icon amongst
his many awards. Andrew
holds an ambassadorial role
for The Hairdressing Council.
He is a brilliant voice for British
hairdressing and works tirelessly
for its export and success. He
is also an Ambassador for the
Fellowship. From education,
creating magic in the salon to
glossy shoots and TV makeovers
- Andrew is one of the UK’s
hottest names!
TRISHA BULLER
CIENTÉ
Trisha Buller has been in the
industry for 35 years and has
always had a passion for sharing
her knowledge in the education
and science of hair. As Salon
Director of the award-winning
salon Cienté in Berkhamsted,
Hertfordshire, she believes in
maintaining high standards of
ongoing education for her team.
Attending the ‘London College
of Fashion‘ Trisha became very
interested in Trichology and wig
making. Always enjoying learning
and teaching new angles within
the industry, she achieved her
certificate of education and
assessors award. Trisha has
spent the last three years studying
a degree with ‘The Institute of
Trichology’, covering subjects
such as Chemistry, Nutrition,
Genetics, Microbiology and many
more. Trisha offers in-salon advice
for patients suffering hair loss
from chemotherapy and offers an
invaluable service of consultation,
wig fitting and styling. As a part of
this process, she will be opening
a hair and scalp clinic. Trisha
is now a part of the REDKEN
Artistic Network and delivers
the REDKEN Specialist course
‘Assistant Connection’.
ADAM BROWNE
FORDHAM SOHO
Adam Browne believes in a
strong commercial reality when it
comes to colour. He is known for
innovation, constantly developing
cutting-edge techniques and
engineering ultimate colour
formulations, showcasing his
technical expertise as a Redken
Artist and Salon Professional in
Soho, London. Well known for his
insightful perspective, Adam has
the ability to communicate the
technical aspects of hairdressing
in a language that is easily
understandable, applicable
and believable. Adam has vast
international experience, being
part of Redken Australia for the
past decade and now part of the
Redken UK team; Presenting
Redken events in Australia, New
Zealand, Singapore, Malaysia,
South Africa, UK and USA.
Adam was part of the Redken
Creates 3 International team for
2009, is a regular face at Redken
Symposium and a facilitator at the
Redken Exchange in NYC.
Adam joins the facilitator team this
year at Redken Exchanges UK.
BILLY CRAGO
AMANDA DICKER
BEE DIXON
SUE HARRISON
JOSH LOWE
PETER LUNN
What makes Billy Crago a very
special hairdressing talent? Well,
how about a commendation from
The Face magazine for leading
techniques in color and creating
new coloring methods such as
for horizontal color placement,
and a role as a key colorist for
REDKEN? Impressive! Add to the
mix time spent as an educator for
the prestigious Toni & Guy London
Academy, and as Color Director at
Lee Stafford salons she has now
ventured to open a partnership
salon with the Chapel Islington.
Billy has an edgy signature
style, steering away from the
normal classic techniques and
encouraging you to think outside
of the box when it comes to hair
work. So if you want an adventure
in color craftsmanship, sign
up here!
If you could package and sell
the drive and energy of salon
owner and all round entrepreneur
Amanda Dicker, you’d be
rich indeed. She has made a
fantastic success of The Chapel
in Tunbridge Wells, and in the
past two years alone, clocked up
numerous awards including the
Client Philosophy and Marketing
title at the Global Salon Business
Awards 2006, the Fellowship
for British Hairdressing trophies
for Salon of the Year 2005/06 &
2006/2007, the Hair Magazine
Awards Destination Hair Salon &
Spa 2006, and scooped top gong
for Salon of the Year 2007 at the
British Beauty & Spa Awards.
Amanda’s R-E-S-T Concept
(providing Relaxation, Education,
Service and treatments Tailored
to the individual) is the key to
The Chapel’s ethos, and it’s truly
a vision of hairdressing for the
future. Check out for yourself
how it works.
One of Soho’s most in-demand
young colourists, Bee Dixon is
at the forefront of hair fashion.
With a funky, urban outlook that
keeps in step with the rapidly
changing and diverse style, Bee
ensures that her trendy clientele
always look sharp and up to date.
Her work effortlessly translates
to commercial salon looks, and
she has worked in numerous
publications, as well performing
at Redken seminars and at
shows such as Tribe and Salon
International.
Sue’s technical skills and vision
combine to make her an integral
part of REDKEN’s innovative and
exciting team. As a proud Redken
Artist Sue teaches design and NYC
hair up courses. As a color certified
artist she presents exciting color
courses. Delivering all of this across
London, Dublin and Manchester
Exchanges. Sue joined Redken in
2001 bringing 25 years experience
to the team. Sue owns and runs
two salons which continue to
expand and grow. Sue’s work has
taken her to international locations
including Las Vegas and New York,
along with the latest being asked
to main stage at South Africa’s
Symposium inspiring hairdressers
with fresh design and color
techniques to enable them to use
the color portfolio to its full potential.
A very passionate, enthusiastic
forward thinker believing that
training and education are crucial
to the ongoing growth in an ever
changing exciting industry.
A color visionary, Josh Lowe has
more than 20 years experience as
a hairdresser and colorist, evolving
into a fabulous platform artist and
educator with regular invitations to
work his particular brand of magic
on TV or for radio. Coming on
board at REDKEN in 2004, Josh
has now taught many courses
in the London, Manchester and
Dublin Exchanges where he has
inspired and brought new energy
to devotees of color. Committed
to raising standards in our industry
as high as possible, he gets
great satisfaction in encouraging
people to embrace the amazing
creativity possible with REDKEN
products, and is a charismatic yet
accessible tutor.
A business coach of substantial
standing in UK hairdressing, Peter
Lunn is a fabulous motivator.
He will guide you through
best business practices - his
philosophy is to keep it simple,
yet real and effective to achieve
maximum results - and have you
all fired up and ready to return
to the salon brimming with ideas
and new knowledge. With more
than 30 years of experience in our
industry including training at Vidal
Sassoon and as Chief Executive
of Jingles International, Peter’s
unique talent is his exceptional
ability to reach people and
communicate to all age groups
and experience levels. Specialities
include marketing, customer
relationship management and
team-building.
THE CHAPEL
THE CHAPEL
HARRISON’S HAIR TEAM
HEAVEN SPA
BUSINESS COACH
49
MICHELLE MARSHALL
TOBY MEYER
CHRIS MOODY
KEITH OWEN
MICHAEL POPE
AMANDA REDFORD
A passionate teacher with a wide
repertoire of skills, Cardiff based
Colorist and Hair Designer
Michelle Marshall has over 20
years experience in the UK
industry. A long time advocate of
the REDKEN NYC brand, in 2004
Michelle won a place at the grand
final of REDKEN’s first ever CLAIM
YOUR FAME competition and
subsequently was invited to join
the REDKEN artist network.
Becoming a REDKEN platform
artist has taken her from
assisting at various RAP and
TRIBE events to facilitating
Exchange seminars in London,
Manchester and Dublin and
Personal Coach color training.
The most recent education event
saw Michelle go international to
be part of a duo taking main stage
at Symposium 2008 South Africa,
inspiring hairdressers with fresh
ideas and techniques for them to
use REDKEN’s color portfolio to
its full potential. Learn from
someone who knows just where
energy and drive can take you.
A firm believer in education as
the key to change and growth,
Toby Meyer has himself studied
with some of the biggest and
best names in our industry, and
puts his experiences to good
use as the proud owner of two
flourishing salons and manager of
a staff of 35 stylists and trainees.
An educator for REDKEN since
2000, Toby has assisted at many
RAP events, TRIBE 2006 and
worked as a session stylist at
fashion shows and international
events as well as the international
and European Symposiums
held by REDKEN. He sums up
his approach as simply that he
loves his job and loves passing
knowledge on to others. We invite
you to take advantage of his
drive and experience too.
Dynamic and personable,
Chris Moody enjoys an exciting
schedule of work in the UK and
in the International hairdressing
arena as a REDKEN Artist. He
was the first REDKEN Artist
to facilitate in our New York
Exchange and is a regular
personality at our Global
Symposium in Las Vegas. He
frequently facilitates various
courses at our UK Exchange
in London and Manchester.
With such a diverse workload
he still allows himself to explore
new trends and innovations to
develop inspired techniques,
whilst remaining in touch with
the commercial aspects of the
salon. He has notched up nearly
20 years experience in delivering
seminars, hosting and creating
workshops and stepping into the
spotlight on stage at our RAP
and TRIBE events. Chris has
earned a reputation as a forwardthinker with a flair for teaching
and inspiring. His meticulous
eye for detail means that time
under his tutelage is sure to raise
your confidence and boost your
enthusiasm and skill.
Having worked at Vidal Sassoon
for over 5 years at the start of
his career and now owning his
own salon (Owen Hair Design
in Rainham) Keith has now
been working for REDKEN for
over a decade. He regularly
takes classes at the London,
Manchester and Dublin
Exchanges and has worked at
Tribe on various occasions. His
highlight so far has been working
on stage at REDKEN’s Global
Symposium 09 in Las Vegas. He
continues to work in the salon,
alongside his commitments to
Redken. Always looking for new
ways of coaching people Keith
continues to strive to make each
learning experience informative,
but most of all fun. So come and
enjoy what learning can be like.
With a career spanning more
than 25 years, Michael has been
at the forefront of all aspects of
hairdressing. He has had the
opportunity to work in many areas
such as session styling, editorial,
and competition styling in his
native Australia as well as Europe
and the United States. Having
owned and operated salons for 20
years, Michael has kept grounded
in the challenges that face
hairdressers daily on the salon
floor. Well versed in the disciplines
of design, color and finishing,
Michael’s technical knowledge
and down to earth teaching
approach allows others to move
to new heights in their careers.
Michael believes that being able to
share his experiences with others
is a privilege and works tirelessly
to ensure all those he works with
will leave with something that can
be used in the salon immediately.
Describe Michael in two words?
Energy and passion.
Amanda is a color certified
REDKEN Artist and has
worked for the company for
the last 3 years. Based out of
Lookfantastic’s flagship Brighton
salon, she has travelled the
country styling for stage and
photo shoots alike. REDKEN,
BHF and The fellowship have all
utilised her wide ranging skills and
she is viewed very much as an all
rounder with a flair for color, long
hair and runway styling.
HEAVEN 4 HAIR
50
MINISTRY OF HAIR
MOODY HAIR
OHD
LOOKFANTASTIC
GARY RUSSELL
THE CHAPEL
Gary’s career has spanned
over twenty one years including
many years as a Redken Artist.
He was a finalist in the Southern
Hairdresser of the Year 2007.
Gary has studied the art of hair
to the ultimate. He is inspired by
great designers such as Vivienne
Westwood and Alexander
McQueen as they cut material
to fit the body using the finest
fabrics and he cuts and colors
hair to fit the individual face shape
and body architecture. Gary is a
regular guest artist at the Redken
Exchange and is part of the
Chapel Artistic team. Gary has
been involved in Redken RAP
and Tribe events. His work is also
regularly featured in many trade
and consumer magazines.
Gary’s motivation is to inspire
others through the learning
process.
MICHAEL SAUNDERS
UNITED SALONS (US)
An incredibly popular hairdresser
both with his customers at salon
United Salons in Hayling Island
and with the REDKEN crowd in
general, Michael is an enthusiastic
and talented stylist. Always
a team player and dedicated
REDKEN Artist he is passionate
about hairdressing, products and
educating on the REDKEN stage.
A key member of the Artistic
Network Michael has performed
on stage at the REDKEN RAPs
and TRIBE events and is always
present at the Global Symposium
in Vegas. With his own original
style and positive attitude he is
a much-loved educator in the
London Exchange both for the
REDKEN Creates and Principles
of Design courses. His talent is
not just kept to the UK either,
having also run an inspirational
Guido Style Seminar in Stockholm
in 2007.
KELLY SCOTT
STRANDS
Kelly Scott is artistic, ambitious and
utterly addicted to color. Her ability
to create a bespoke look for each
client and her approachable manner
and relaxed teaching style have
made her a firm favorite with her
team, her trainees and clients.
Today Kelly is credited as the
creative force behind the multi
award winning Hampshire
hairdressing group Strands, and
it’s a role she works hard at.
Continually defining and refining the
output of her team at all levels.
Additionally she regularly teaches at
our Redken Exchanges in London,
Manchester, and Dublin, also
performing at RAPs, and REDKEN’s
National event TRIBE. The 2009
Redken Global Symposium in
Vegas, saw Kelly creating color
techniques for the much acclaimed
seminar Men the UK Way. Kelly has
worked as far afield as South Africa,
Europe, and the United States
sharing her creativity and passion
for color, to help educate and
inspire hairdressers all around the
Globe, tap into her world and you
will feel equally enthused.
LEE STAFFORD
LEE STAFFORD
A media darling and busy celebrity
hairdresser, Lee Stafford knows
how to draw attention to his
fantastic hairdressing skills, his
new cutting techniques and the
stunningly beautiful photographic
collections he produces. In 2006
Lee scooped the titles of Hair
Magazine’s Hairdresser of the Year
and the National Hairdressers
Federation Celebrity Hairdresser
of the Year, and in recent times
has notched up oodles of titles at
the British Hairdressing Awards
including a nomination for British
Hairdresser of the Year 2005.
His editorial work appears in
countless publications - think
Harpers & Queen, Elle, Tatler
and Vogue to name a few. Also
a regular TV star (This Morning,
Living TV’s The Hairdresser, and
the BBC’s Celebrity Scissorhands)
not to mention that Lee owns two
UK salons and has franchised the
Lee Stafford brand globally
including four other salons in
Norway and Russia.
JASON WELCH
TONY WOOD
ELEVEN HAIR
UNITED SALONS (US)
A long-time devotee of REDKEN,
Jason Welch is perfectly placed
to help you understand the full
potential of the brand and its
product families and to share
with you the best techniques
for achieving great editorial
and commercial looks for the
studio or the salon. Jason’s
enjoyed opportunities to present
live on stage for REDKEN and
other leading names, being as
comfortable in the spotlight as he
is working back stage. His session
styling credits include shows for
the BBC and Channel 4, as well
as London and Milan Fashion
show weeks. Follow that man!
Salon owner Tony Wood is equally
at home standing centre stage
before a large audience as he is
holding court in his own salon.
Able to remain calm and grounded
whatever the circumstances,
his warm character and positive
attitude encourage all around
him to feel energised and upbeat
about the craft of hairdressing,
be they student, team member
or client. Hairdressing is Tony’s
passion and as an accomplished
stylist and colorist, he’s keen
to share his knowledge and
artistic vision with all. A highly
experienced REDKEN platform
artist and educator, his signature
style is informative and inspiring
for both commercial salon styling
and more editorial session work.
Over recent years he’s been a
key contributor at many different
REDKEN events including
Symposium, RAPs and TRIBE,
and now is a valued educator for
seminars and courses.
51
PERSONAL-BASED
EDUCATION
LEARN BETTER. EARN BETTER. LIVE BETTER.
www.REDKEN.co.uk
GET INSPIRED. BE PART OF IT.
WWW.REDKEN.CO.UK