Chapter 2 Engagement with Social Issues through Our Business Operations
High-Priority Management Themes at Fuji Xerox
How We Identify Our High-Priority Management Themes
We at Fuji Xerox identify our high-priority management themes through a process that takes account of social circumstances, our own
management goals, and the nature of our business.
In fiscal 2014, we updated our high-priority management themes after reviewing the social issues demanding our attention and
the current social and business environment (opportunities and risks).
Here we outline the process by which we identify our high-priority management themes along with the themes that emerged from
that process.
Management
Policies
Oppor tunit ies
• G rowing need for partnerships and collective
Customers
Global
Environment
Suppliers
Local
Communities
Shareholders
Basic
and Investors Requirements
11
Distilling a range of social
issues that community
wants addressed
Sustainability Report 2015
high-value communication environment in order
to help customers create value and to achieve
the twin goals of sustainable social development
and sustainable corporate growth.
wisdom to solve increasingly complex social issues.
• Expanding needs of customers to promote diversity
as they pursue global expansion.
• Rising demand for products, solutions, and services
geared to the specific regional and developmental
needs of emerging economies.
• S ecuring top-caliber personnel by becoming a
Employees
Social Issues with Wh ic h
Fuji Xerox Should En g age
step 1
• Provide customers and society as a whole with a
• Develop diverse human resources empowered to
company whose diverse employees can adopt the
work style that brings out their best.
identify and solve problems independently and to
rise to the challenges of growth and change.
• Setting ourselves apart from the competition with
• Implement an environmental management policy
• Being actively supported and chosen by customers
• In the supply chain
• Being actively supported and chosen by customers,
• At Fuji Xerox
• Enhanced own business continuity and improved
that takes responsibility for the entire value chain
while working to curb global warming, conserve
natural resources, preserve biodiversity, and
control chemical substances.
Build a mutually beneficial relationship rooted in
“Learning and growing stronger together.”
Improve the reliability of production processes at
overseas sites.
personnel that excel in identifying and solving
problems.
and business partners as a world leader through
the innovative development of businesses
and products to address global environmental
problems.
business partners, and employees as a company
that takes CSR seriously.
quality of suppliers’ business processes through
ongoing ethical procurement initiatives.
• Creation of new business opportunities via partnerships
• Solve social issues leveraging our core competencies.
• Offer assistance tailored to local needs.
with local residents, government agencies, NGOs,
academic institutions, and others.
• Heightened employee motivation as a result of
involvement in community initiatives.
• Enhance the overall efficiency and transparency
of management.
step 2
• Growth in corporate value as a company committed
to CSR, through the increasing influence of socially
responsible investing and ESG investing.
Narrowing the focus based on the nature of
our business and management policies
Management
Policy
Business
strategy
Products and services
Unity of words and deeds
Strong business
processes
Highlights in This Report
Customers
Customers
Improving the Quality of Education
(p.23–26)
Risks
Employees
Creating a Future for Local Communities
(p.27–30)
• Product safety accidents resulting in harm to
information use and communication.
Customers 2 Strengthening our position in overseas markets.
3 Supporting customers’ business continuity.
4 Providing safe, high-quality products and services.
customers or their property and a loss of confidence
in Fuji Xerox.
• D ifficulty securing human resources owing to
failure to accommodate diverse work styles.
The Challenge of Expertly Managing
Chemical Substances
(p.31–34)
1 Providing solutions and services for seamless
to evolving information technology and social
environmental awareness.
as a result of a major disaster.
Global Environment
High-Priority Management Themes at Fuji Xerox
• Shift from paper to electronic media in response
• Disruption of own operations or customers’ operations
Local Communities
5 Creating an environment where a diverse workforce can
Employees
thrive within and outside the company.
6 Developing human resources who can think and act on
their own.
7 Reducing CO2 emissions throughout product life cycles.
• Rising costs owing to depletion of resources and
energy.
• Stricter environmental regulations on greenhouse
gas emissions, resource conservation, and chemical
substance control.
(Reducing office energy use by promoting new work styles, developing energy-
and resource-saving products, and creating resource-recycling business models.)
Global
Environment 8 Reducing customers’ CO2 emissions.
9 Continuing responsible paper procurement.
• Disruption in product supply owing to the occurrence
• G rowing tendency of society to hold the final
Suppliers
product brand responsible for problems in the
supply chain.
manufacturing sites, which will help boost competitiveness.
11 Expanding and enhancing ethical procurement, which
will help boost competitiveness.
12 Social contributions that harness the unique qualities
• Decrease in the trust of society and customers
owing to failure to meet expectations regarding
corporate responsibility toward the local community.
Local
Communities
of Fuji Xerox (education for future generations and
conservation of diminishing cultures and information).
V alue Cre a tio n
10 Strengthening CSR implementation at Fuji Xerox
of CSR-related problems.
13 Ongoing support for reconstruction from the Great East
Japan Earthquake.
• Stricter corporate governance and anti-corruption
regulations.
• Difficulty enforcing good governance in the midst
of overseas business expansion.
• Decline in trust owing to failure to meet society’s
expectation regarding human rights.
• Leakage of confidential information (technical,
Shareholders
and Investors
Basic
Requirements
14 Corporate governance
15 Fair business practices
16 Information security
17 Respect for human rights
personal, etc.) held by Fuji Xerox.
step 3
Narrowing the themes down to the most
important
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