This English translation is provided for information purpose only. If any discrepancy is identified between
this translation and the Japanese original, the Japanese original shall prevail.
June 12, 2014
REIT Issuer:
Japan Hotel REIT Investment Corporation (TSE code: 8985）
Yukio Isa, Executive Director
Asset Management Company:
Japan Hotel REIT Advisors Co., Ltd.
Hisashi Furukawa, Representative Director
Contact:
Kazuyuki Udo
Director and Officer
Management & Planning Office
Phone: +81-3-6422-0530
Announcement of Fifth Survey Concerning Domestic Travel Trends
Japan Hotel REIT Advisors Co., Ltd., the asset management company of Japan Hotel REIT Investment
Corporation, has conducted opinion polls on domestic travels to analyze trends of “Non-resident population”
of the tourism market in Japan.
Four surveys have been conducted so far to investigate domestic travel trends during summer and winter, and
in this fifth survey we investigated domestic travel trends for this summer with men and women in their
twenties through seventies and over. The survey results are as attached.
Website of Japan Hotel REIT Investment Corporation: http://www.jhrth.co.jp/
Website of Japan Hotel REIT Advisors Co., Ltd.: http://www.jhra.co.jp/
News Release
To newspeople
June 12, 2014
Opinion poll on domestic travels for this summer vacation
(July through September) targeting those who reside in
the Tokyo Metropolitan area
(Tokyo, Kanagawa, Saitama, and Chiba prefectures)
Despite the consumption tax hike, people tend to increase travel budget and the number of travel days
or keep the same amount of budget and the same number of travel days as last year.
“Onsen (hot-spring resort)” is continuously popular travel destination.
Japan Hotel REIT Advisors Co., Ltd. (“JHRA”), the asset management company of Japan Hotel
REIT Investment Corporation (“JHR”), the hotel-focused investment corporation of J-REIT on
Tokyo Stock Exchange, has performed opinion poll on the domestic travels this summer.
*1
opinion poll was intended to analyze the tendency of “non-resident population”
This
in the tourism
market in Japan, and one thousand two hundred men and women in their twenties to seventies
and over who reside in the Tokyo Metropolitan Area (Tokyo, Kanagawa, Saitama and Chiba
prefectures) participated in this investigation.
JHR has conducted this type of investigation twice
a year and this is the fifth investigation.
*1
Non-resident population is a concept opposite to resident population and represents the number of people
who visit area. “Domestic leisure customers” and “Inbound travelers” are two key factors that comprise the
non-resident population.
[Topics]
<The investigation targets are those who intend to plan overnight travel(s) during this summer
vacation (July through September) only.>
1.
People tend to keep the “same budget (including tax) as last year” or “increase
the budget from last year.”
2.
More than 50% of respondents responded to keep the “same number of nights for
travel as last year”.
More than 40% of men and women in their twenties, women
in their thirties and fifties responded to increase the number of nights for travel
this year.
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3.
For travel destinations, 1. “Onsen (hot-spring resort)” and 2. “Places of scenic
beauty and historic interest” are still firm favorite.
4.
Men in their twenties, thirties and forties intend to “travel with family” followed
by “travel alone”.
Consumption tax hike did not greatly impact on people’s travel plan for this summer vacation.
People tend to keep the same amount of budget and the same number of travel days as last year
or intend to increase them.
Domestic travels are increasingly demanded due to changes in
Japanese consumption behavior from “material wealth” to “enjoy pastime” and probably benefit of
Abenomics which has finally filtered down.
Please see the following pages for detail.
<Investigation summary>
Investigation method:
On-line investigation
Investigation period:
May 16, 2014 through May 18, 2014
Valid number of respondents:
1,200 people
(100 men and 100 women each in their twenties, thirties,
forties, fifties, sixties and seventies and over)
Attribute of respondents:
Those who reside in the Tokyo Metropolitan area (Tokyo,
Kanagawa, Saitama and Chiba prefectures).
1.
More than 50% of respondents (52.9%) responded to keep the same amount of
budget (including tax) for the domestic overnight travel(s) for this summer vacation.
Approximately 90% of respondents intend to “keep the same level as last year” or
“increase”.
“Decrease slightly” and “Decrease to less than half” accounted for 7.3% and
1.1%, respectively.
49.2% of women and 44.7% of men in their fifties said “Increased portion of consumption tax will
be added to budget” “Increase budget slightly” and “Increase budget more than double” in total.
It is notable that men and women in their fifties intend to increase the budget. The above 49.2%
is the highest percentage in all ages.
<Chart 1> How much do you budget for your overnight travel for this summer vacation (July
through September) including tax in comparison with last year?
please totalize.
If you plan multiple travels,
If you have not fixed your budget yet, please select nearest number.
*Those who did not travel during last summer vacation (July through September) was excluded.
2
(Unit: %)
Increase more than double
Increase slightly
Increased portion of consumption tax will be added to budget
Same as last year
Decrease slightly
Decrease to less than half
91.6%
3.2
20.8
Men in their twenties
Women in their thirties
Men in their thirties
Women in their thirties
Men in their forties
Women in their forties
Men in their fifties
Women in their fifties
Men in their sixties
Women in their sixties
4.2
1.4
2.5
4.2
12.7
18.6
18.3
16.4
17.5
7.0
54.3
10.0
11.3
57.7
15.1
54.8
10.0
11.1
7.3
49.3
14.3
8.5
8.2
58.8
15.3
17.1
4.5
1.3
0.0
10.0
54.2
25.0
11.1
46.1
31.3
22.5
13.4
2.3
10%
20%
40%
5.2
48.8
50%
60%
70%
7.0
80%
90%
100%
More than 50% of respondents responded to keep the same number of nights for
travel as last year.
More than 40% of men and women in their twenties and women in
their thirties and fifties intend to increase the number of nights for travel.
With respect to the number of nights for travel during this summer vacation (July through
September) and the last summer vacation, 55.9% said “the same as that of last year” followed by
“increase from last year (35.2%)”.
Particularly, more than 40% of men in their twenties
(40.0%),women in their twenties (46.3%), women in their thirties (44.6%) and women
in their fifties (42.6%) said “increase from last year”.
<Chart 2> (1) Did you do domestic overnight travel during the last summer vacation (July
through September)? If you did, how many nights did you stay?
(2) How many nights do you
plan to stay for domestic overnight travel for this summer vacation (July through September)?
you have not fixed your plan yet, please give us nearest number of nights.
3
49.2%
5.1
50.6
16.3
30%
2.5
55.1
11.7
25.6
6.0
60.0
17.9
22.1
7.9
44.8
12.5
21.8
7.8
0%
2.
52.9
44.7%
2.6
Men in their seventies and over
Women in their seventies and over
26.8
4.2
4.1
14.7
If
The numbers of nights for travel responded by each respondent for last summer vacation and this
summer vacation were compiled and the results were classified into three categories such as
“increase from last year”, “same as that of last year” and “decrease from last year”.
*Those who did not do overnight travel during the last summer vacation (July through September) were
excluded.
(Unit: %)
Same as
Decrease
from last
that of last
from last
year
year
year
All
35.2
55.9
8.9
Men in their twenties
40.0
50.0
10.0
Women in their twenties
46.3
42.1
11.6
Men in their thirties
38.8
59.2
2.0
Women in their thirties
44.6
41.6
13.8
Men in their forties
34.7
60.4
4.9
Women in their forties
31.6
57.9
10.5
Men in their fifties
32.7
60.2
7.1
Women in their fifties
42.6
48.9
8.5
Men in their sixties
26.8
63.9
9.3
Women in their sixties
29.8
61.7
8.5
Men in their seventies and over
27.8
63.3
8.9
27.1
61.5
11.4
Women in their seventies and
over
3.
Increase
For travel destinations, 1. Onsen (hot-spring resort) (35.1%), 2. Places of scenic
beauty and historic interest (22.0%) are still firm favorite.
All people except for women in their twenties selected “Onsen (hot-spring resort)” as their favorite
travel destination and 31.6% of women in their twenties selected “Places of scenic beauty and
historic interest”.
Those who selected “Onsen (hot-spring resort)” in the last year’s investigation
also accounted for the largest group (33.6%), and it is proven that Onsen is important travel
destination of domestic travelers.
4
<Chart 3> Where is your destination for your domestic overnight travel during this summer
vacation (July through September)?
(Please select the major destination if you go multiple
places.)
(Unit: %)
Theme park
Onsen (hot-spring resort)
Highland and mountain
Seaside
Tourist spot and historic spot
Gourmet trip
Other
All
6.2
35.1
Men in their twenties
12.2
Women in their twenties
12.6
Men in their thirties
Women in their thirties
36.7
Men in their forties 3.0
26.7
12.6
27.4
38.8
18.4
Women in their fifties 3.2
35.1
24.5
Women in their sixties 4.3
Men in their seventies and over 2.2
40.0
Women in their seventies and over 3.1
38.5
0%
10%
17.8
20%
9.2
40%
50%
18.4
7.2
21.6
6.4
1.0
30.9
2.2
5.3
18.9
7.3
70%
3.2
7.1
23.4
60%
3.0
10.9
4.3
22.9
30%
19.8
23.2
9.6 4.3
20.0
6.1
22.8
27.8
42.6
5.3
12.2
18.9
Men in their fifties 2.0
32.0
13.3
12.2
14.9
13.7
5.5
31.6
15.8
15.8
12.6
22.0
17.8
12.2
31.7
Men in their sixties 1.0
4.
6.3
41.8
10.9
10.0
5.6 7.8
30.5
7.1
Women in their forties
16.1
3.3
24.0
80%
1.0
90% 100%
Men in their twentieth, thirties and forties intend to “travel with family” followed by
“travel alone”.
The majority response from women in all ages is “travel with family”.
The respondents mostly intend to “travel with family (with parents, children, and relative)”
(39.5%). More than 60% of women in their forties (62.9%) travel with family.
According to
gender and age, men in their twenties, thirties and forties travel with family followed by “travel
alone”.
The past investigation showed inclination of men in their twenties to travel alone
*2
(16.0%)
compared with other ages, and their tendency to travel alone has been intensified
further.
*2
Investigation conducted by JHRA (November 6, 2012 through November 8, 2012)
<Chart 4>
With whom will you do overnight travel during this summer vacation (July through
September)?
If you have not decided yet, please give us the most likely person(s).
5
*Those who did not do overnight travel during the last summer vacation (July through September) were
excluded.
(Unit: %)
With family (w/parents, children and relative)
With spouse
With boyfriend/girlfriend
With friend
Alone
With others
All
39.5
Men in their twenties
25.1
26.2
Women in their twenties
6.3
18.0
36.0
Men in their thirties
7.8
13.4
9.8
23.0
8.8
46.7
Men in their sixties
43.8
35.5
24.0
Women in their seventies and over
10%
20%
33.3
30%
40%
50%
60%
11.4
5.7
18.6
17.1
53.0
37.1
0%
3.8
2.8
0.0
8.5
15.2
11.5
2.9
36.5
Men in their seventies and over
8.9
35.5
21.9
Women in their sixties
12.7
16.2
36.3
Women in their fifties
20.4
5.1
62.9
Men in their fifties
6.1
11.5
17.8
51.8
Women in their forties
21.1
15.9
55.1
Men in their forties
25.2
22.8
14.2
Women in their thirties
11.5
23.4
14.0
38.0
15.0
1.9
12.2
14.3
19.6
6.5
1.0 10.0
10.0
0.0
20.4
4.6
70%
80%
90%
100%
【Contact for this investigation】
Public Relations of JHRA
Freeman Corporation: Nagatsuma and Kobayashi
TEL：03-5280-1351／FAX：03-5280-1357
This material is intended to provide information only and should not be construed as a solicitation to buy any investment unit or recommendation to transact
any investment unit. Please make any investment decisions at your own judgment.
Corporate summary of JHRA
JHRA (http://www.jhra.co.jp/) is an asset management company of JHR (http://www.jhrth.co.jp/ ) whose
stocks have been listed on Tokyo Stock Exchange (Securities code: 8985).
Location: Ebisu Neonato 4F, 4-1-18 Ebisu, Shibuya-ku, Tokyo
Date of establishment: August 10, 2004
Capital: JPY300M
Representative Director and President: Hisashi Furukawa
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