Walmart Smart Network at a Glance
140
million
shoppers per week
The Walmart Smart Network provides the last point of contact and
influence with over 140 million shoppers each week by speaking
directly to the shopper. The Walmart Smart Network is your
opportunity to provide the Walmart shopper with relevant, concise
and compelling reasons why she needs to buy your product today.
Stores
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•
•
Your product will be featured on multiple screens in 2,500+
Walmart Supercenters nationwide, including 1,000+ Smart stores
and 1,500+ Legacy stores as of May 2010. TV Walls are in
3,300 stores.
Throughout 2010, Legacy stores will be converted to Smart stores
at a rate of approximately 55 new Smart stores every month.
Analytic results are measured in Smart stores only, but multiple
screens are located in all stores and incremental sales will be
realized in all stores.
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Screen Locations
Welcome Screens:
Two 55" landscape screens positioned at each of two entrances;
content typically airs for five seconds every two minutes.
Category Screens:
Located in Grocery and Health & Wellness departments,
these portrait screens are just above eye level and are
47" high.
Our goal is
to perfect your
in-store
marketing’s
effectiveness
to optimize
product lift.
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Endcap Screens:
15" portrait screens feature a single product and are
located in five areas of the store. Content is exclusive
to the product on the endcap. To secure an endcap,
you must first work with your Walmart merchant, who
determines whether your endcap request matches
their business plans. If approved, you will then be
contacted by the Walmart Smart Network team and
given the option of purchasing an endcap screen.
TV Wall:
A wall of HD flat screens broadcasts your message to
a varied audience (males and youth, as well as moms
and families) of 100 million people monthly.
Media Programming: From holiday and food themes to seasonal
messaging and weather-inspired purchases, our team will help you determine the
right in-store location and programming mix to meet your specific needs.
Your Partnership Team
John Reilly, Senior Manager, Partnership Development
john.reilly@studiosquared.net • (804) 915-3666
Jessica Milligan, Manager, Partnership Development
jessica.milligan@studiosquared.net • (804) 915-3640
Dave DeBusk, Analytic Initiatives, DS-IQ
Representing an independent brain trust to deliver
best practices and actionable business insights
David.DeBusk@ds-iq.com • (425) 213-1400 x28
Media Pricing: Your media investment
includes more than just airtime. You buy into
a larger team of experts, from creative and
production to strategy and analytics, who will work
with you from the start and continue the dialogue
after the first campaign. Our goal is to perfect
your in-store marketing’s effectiveness to optimize
product lift.
Analytics: Through its patented analytic
technology, DS-IQ provides response
measurement and message optimization
technologies to assist you in understanding the
effectiveness of your in-store media. Campaign
learnings can then be applied to deliver the right
message to the right screen at the right time,
resulting in improved campaign performance.
Network Optimization: The Walmart Smart Network continues to
evolve; constant refinement and new upgrades will provide advertisers with
strategic capabilities and a greater depth of learning that are more efficient
and precise.
Production Services: Everything starts with great creative! Our creative
team consists of expert art directors, copywriters and producers whose sole
mission is to provide effective in-store content to drive retail sales. The look, feel
and tone of this content will be a partnership between you, our production team
and Walmart’s Emerging Media team.
Production Costs: This will depend on the assets you are able to provide,
as well as other variables, including whether you will require a live shoot, talent,
animation, food styling, music, voice-over, etc. Your production development
process includes strategic insight from kickoff through completion, two rounds of
boards and client reviews with the creative team.
Production Schedule: From briefing to on-air, the process takes
8-12 weeks, depending on your internal approval time frame. Previously WSNproduced content can be re-aired with a minimum of three weeks’ notice
depending on available inventory.
Week 1:
Creative kickoff and team briefing
Weeks 2–5:
Creative development/Approvals
Weeks 6–9:
Production
Week 10:
Final approvals
Weeks 11–12:
Trafficking