Singapore | Consumer Staples Asia Pacific Equity Research QAF LIMITED | BUY MARKET CAP: USD 397.4M 18 Sep 2015 Company Report AVG DAILY TURNOVER: USD 0.1M INEXPENSIVE STOCK OFFERS 5% DIVIDEND YIELD BUY (initiate) add: 12m dividend forecast S$0.050 versus: Current price S$0.990 Fair value Dominant position in core markets Positive outlook for bakery and pork production industry Trading below peers’ averages S$1.27 12m total return forecast 33% Analysts Established market leader in baked goods and pork production QAF Limited (QAF) is primarily engaged in bakery manufacturing and distribution with leading brands Gardenia and Bonjour, while it also owns the largest fully integrated pork production business in Australia under Rivalea. The group’s bakery brands command 60% of market share under the packaged loaf bread segment in Singapore. Within a broader baked goods segment (i.e. bread, cakes, pastries), they are leaders in their core markets with market share of 26%, 18%, and 11% in Singapore, Malaysia and Philippines respectively. Profitability expected to continue improving We note that both of the group’s core businesses hold competitive strengths such as branding power, value-added product portfolio, as well as extensive distribution networks in its core markets. The group leverages on its knowledge and research capabilities to launch new products as well as productivity initiatives to garner better margins. We estimate that core PATMI on a group level has been relatively steadier since FY11, vs. a seemingly bumpy net profit performance. Both core business segments are recording gradual signs of recovery in terms of EBIT and they continue to improve as of 1H15. Expansion of facilities coupled with extension of its distribution reach in other markets would help to drive growth ahead. Favourable industry trends for both operations coupled with expectations for lower global wheat prices this year bode well for the group. Jodie Foo (Lead) ● +65 6531 9809 jodiefoo@ocbc-research.com Eugene Chua ● +65 6531 9678 eugene.chua@ocbc-research.com Key information Market cap. (m) S$555.7 / USD397.4 Avg daily turnover (m) S$0.2 / USD0.1 Avg daily vol. (m) 0.2 52-wk range (S$) 0.915 - 1.23 Free float (%) 29.6 Shares o/s. (m) 561.3 Exchange SGX BBRG ticker QAF SP Reuters ticker QAFS.SI ISIN code GICS Sector GICS Industry Top shareholder Relative total return Q01 Consumer Staples Food Products Tian Wan Enterprises- 22.4% 1m 3m Company (%) -4 -10 12m 6 STI-adjusted (%) 2 3 16 Price performance chart Initiate with BUY; S$1.27 TP QAF is currently trading at 10.6x FY15/16F, below its peers’ averages for both consumer goods (22x-26x) as well as integrated food producers (12x-18x). In addition to the above, the stock has been offering a stable dividend payout of S$0.05/share since FY11, which gives a dividend yield of ~5%. We think this inexpensive stock deserves more attention. Using sum-of-the-parts methodology, we have derived a TP of S$1.27, implying a total return potential of 33%. Initiate coverage with BUY. Sources: Bloomberg, OIR estimates Key financial highlights Year Ended Dec 31 (S$ m) Revenue Cost of sales Amortization and Depreciation Core PATMI EPS (S-cents) Cons. EPS (S-cent) P/NAV (x) Gross profit margin (%) Industry-relative metrics FY13 FY14 FY15F FY16F 1,024.2 1,023.1 1,035.4 1,060.3 -558.5 -546.5 -546.7 -558.8 -38.3 -36.9 -37.7 -38.5 29.6 39.1 50.4 52.8 5.6 8.2 9.1 9.5 na na na na 1.3 1.3 1.3 1.2 47.3 45.5 46.6 47.2 ROE (%) 7.6 11.1 11.9 11.7 Net gearing (%) 3.0 -3.4 -7.7 -11.7 Note: Industry universe defined as companies under identical GICS classification listed on the same exchange. Sources: Bloomberg, OIR estimates Please refer to important disclosures at the back of this document. MCI (P) 006/06/2015 OCBC Investment Research Singapore Equities Table of Contents A. Investment Thesis 3 A.i Market leader in its core businesses A.ii Bakery business adds some resilience A.iii Scope for earnings growth from Primary Production business A.iv Continued improvement in profitability A.v Inexpensive stock offers 5% dividend yield B. Company Background 4 B.i Business overview 4 B.ii Bakery – Market leader 5 B.iii Primary Production – Room for growth 8 B.iv Trading & Logistics – A distribution business with proprietary brands C. Industry Overview 11 13 C.i Baked goods in QAF’s core markets 13 C.ii Pork industry in Australia 16 D. Key Risks 18 E. Financial Highlights and Forecasts 19 F. Valuation and Recommendations 22 2 OCBC Investment Research Singapore Equities Section A: Investment Summary Market leader in its core businesses QAF has established its dominant position in the packaged loaf bread sector with leading brands, Gardenia and Bonjour commanding 60% of market share in Singapore as of 2014. In the broader baked goods segment (i.e. bread, cakes, pastries), they are leaders in their core markets with market share of 26%, 18%, and 11% in Singapore, Malaysia and Philippines respectively. In addition, Rivalea is the largest fully integrated producer of pork meat in Australia, making up an estimated 17%-20% of the country’s total pork production. Bakery business adds some resilience The Bakery business contributed 48.7% to overall sales and 77.5% to total EBIT in FY14. The segment achieved a 7.4% CAGR in sales over the past 10 years on the back of strong branding, new value-added products and an extensive distribution network in its core markets. The group’s factories are usually running at near full capacity, and there are plans to expand their facilities to meet rising demand, as well as strengthen their presence in Philippines, Australia and China. Scope for earnings growth from Primary Production business After facing tough conditions over the years, operating profit for Primary Production tripled in FY14 and continued to improve as of 1H15. We believe there is scope for earnings upside here, driven by continued focus on sale of fresh meat cuts, coupled with positive industry trends for pork demand and pork prices. As feed costs constitute about 60% of revenue, lower feed grain prices would be a major driver for profitability as well. In the latest Sep report by the Australian Bureau of Agricultural and Resources Economics (ABARES), world wheat prices are expected to average lower due to ample global supplies. Continued improvement in profitability On a group level, net profit has been bumpy over the years due to several one-off charges mostly relating to disposed subsidiaries. Stripping these items out, we estimate core PATMI to have been relatively steadier since FY11. We note the gradual signs of recovery for both core business segments in terms of EBIT, and continued improvement in profitability for the group’s latest 1H15 results adds to our confidence. Inexpensive stock offers 5% dividend yield QAF is currently trading at 10.6x FY15/16F, below its peers’ averages for both consumer goods (21.9x-25.9x) as well as integrated food producers (12.4x-18.1x). In addition to the above, the stock has been offering a stable dividend payout of S$0.05/share since FY11, which gives a dividend yield of ~5%. We think the stock deserves more attention. Using sum-of-the-parts methodology, we have derived a TP of S$1.27, implying a total return potential of 33%. Initiate coverage with BUY. 3 OCBC Investment Research Singapore Equities Section B: Company Background i. Overview About QAF Ltd QAF is an investment holding company majority owned by the Salim family. The group primarily engages in bakery manufacturing and distribution, as well as pork production in Australia. Their bakery brand Gardenia has become a household name in Singapore, and it is the market leader in its core markets Singapore, Malaysia and Philippines. QAF also owns Rivalea (Australia) Pty Ltd (“Rivalea”), the largest fully integrated meat production business in Australia. Another business segment is Trading and Logistics, whereby it trades and distributes food, beverages, and food related ingredients including proprietary brand products, Cowhead milk and dairy, as well as Farmland frozen products. Earnings profile About 48.7% of revenue is derived from Bakery, while 38.3% comes from the Primary Production business. The group’s Bakery business contributes the bulk of operating profit at 77.5% of total EBIT as of FY14. Exhibit 1: Revenue mix (FY14) Trading and Logistics, 9.7% Exhibit 2: Operating Profit mix (FY14) Investments and others, 3.3% Trading and Logistics, 4.2% Investments and others, 3.6% Primary production, 14.7% Primary production, 38.3% Bakery, 77.5% Bakery, 48.7% Sources: Company, OIR Sources: Company, OIR Some businesses have been disposed The group had previously made several acquisitions that have since been disposed of, mainly due to losses incurred. This included acquiring 1) a 51% stake in an Australian dairy manufacturer, Challenge Australian Dairy Pty Ltd (“Challenge”) in 2004, 2) Shaanxi Hengxing Fruit Juice Co, a producer of apple juice concentrates, also in 2004 as well as 3) a 55% interest in pork specialist China Food Industries Limited (CFI) (renamed Iconic Global in 2008) in 2005. Operations were ceased for Challenge in 2010, while financial results from Shaanxi Hengxing were deconsolidated in FY08 and the group’s entire interests were sold in FY11. CFI’s results were deconsolidated in 2007. With the disposal of its dairy farm operations completed in 2014, the group owns three investment properties in Australia, which are leased out for rental income. 4 OCBC Investment Research Singapore Equities ii. Bakery – Market leader QAF established its dominant position in the packaged loaf bread market in Singapore with its acquisition of the Bonjour brand in 2001, which was the second largest brand after Gardenia. In 2004, the group entered into Australia’s bakery market by acquiring Bakers Maison, a manufacturer and supplier of French-style bread and pastry products. Exhibit 3: QAF’s leading bakery brands Source: Company Dominant position in key markets Gardenia and Bonjour are leading brands in the packaged/industrial bread market in Singapore, capturing 60% of market share in 2014 according to Euromonitor International, while we understand that Gardenia has a 60% market share in Philippines’ Metro Manila branded loaf bread market. Euromonitor International data also reveals that in terms of a broader baked goods segment (i.e. bread, cakes, pastries), the group holds the dominant position in Singapore, Malaysia and Philippines with value share of 26%, 18% and 11% respectively. We note that the group’s market share is gradually recovering in Malaysia amid keen competition following the entrance of Massimo into the same market in 2011. In terms of revenue by geography, we estimate Malaysia to lead with 59%, followed by Philippines (24%), Singapore (13%) and other countries (4%). Exhibit 4: Bakery sales (FY05-14) Exhibit 5: Bakery sales by geography (FY14) Other countries, 4% 600 ($m) 500 473.1 477.0 400 497.9 510.7 Philippines , 24% 431.1 359.1 300 Singapore, 13% 389.2 302.2 200 249.1 258.2 100 Malaysia , 59% 0 FY05 FY06 FY07 FY08 FY09 FY10 FY11 FY12 FY13 FY14 Sources: Company, OIR Sources: Company, OIR Resilient sales performance Bakery sales have grown at a CAGR of 7.4% over the past 10 years. Given the nature of strong competition and maturity of the packaged bread sector (see Section C), the average selling prices (ASP) of its products are kept rather stable. The consistent growth in sales every year has been typically driven by new product launches to adapt to changing consumer preferences as well as their extensive distribution network in the main markets. In the last few years, Australia continued to see double-digit sales growth albeit from a low base, supported by securing new manufacturing contracts and working with more national distributors. 5 OCBC Investment Research Singapore Equities Exhibit 6: Bakery EBIT (FY05-FY14) 80 70 73.1 66.8 60 60.0 ($m) 50 40 52.1 54.0 FY12 FY13 FY14 42.2 30 20 51.0 35.6 29.8 29.7 FY05 FY06 10 0 FY07 FY08 FY09 FY10 FY11 Source: Company EBIT grew despite economic downturns (FY07-FY09) The segment managed to continue improving its operating profit during FY07-FY09 amid challenging economic times. This result was underpinned by better sales, new product launches, and improved efficiencies. Tight control over wastages a key aspect of efficiency In Singapore for instance, we understand that the group has its own system to access bread returns across its distribution routes. Given their threshold of ~20% for returns, this system allows them to optimize their distribution reach. During FY09, tighter control over wastages for its Malaysia operations had contributed to the improved profitability as well. FY10-FY12 dragged by expansion costs, higher raw material costs and competition FY10-FY12 served as a reminder that the industry is still susceptible to rising raw material prices and other operating costs such as fuel costs. On this note, we also understand that margins were relatively lower in Philippines due to high flour costs, because the Philippine Association of Flour Millers controls flour prices. In addition, the segment was increasing its production capacities during this period and incurred higher expenses as a result. Stronger competition also played a role here, whereby the entrance of Massimo in Malaysia since 2011 was one factor as they had sought to undercut Gardenia’s prices. Supermarket house brands and artisanal bread shops added to the competitive landscape as well. (See Section C) Gradual recovery in the last two years The Bakery segment showed signs of recovery in the last two years, with gradual improvement in EBIT from S$51.0m in FY12 to S$54.0m in FY14. This is attributable to certain factors, including good take-up of new product launches, such as the wholegrain product range for Singapore; continued expansion of its distribution reach in Philippines; increased efficiencies from achieving economies of scale with new lines; and Australia implemented a better inventory management system in FY13 to control its ingredients and wastage so as to reduce production costs. 6 OCBC Investment Research Singapore Equities Growth areas New lines for growth as factories are running near full capacity We understand that the factories in Malaysia and Philippines are usually running near full capacity. To meet the market demand in the Philippines, the construction of the new plant has commenced and is expected to be operational by Dec-2015. The payback period for a new line is typically less than two years, while the obstacle lies in getting enough space for further expansion of production lines to capture the rising demand. New value-added products to capture larger pool of consumers The Bakery division constantly comes up with new products to adapt to ever-changing consumers preferences. To align to the health and wellness trend among consumers, some of the latest products include the Gardenia Oats & Honey loaf containing nutritional chia seeds launched in Singapore. For the Philippines, the pandesal is a bread staple there, and Gardenia reinvented it with a hotdog-flavored pandesal. With the proliferation of artisanal bread demand, the group also has plans to implement a franchise system for the high-end artisan bread stores this year. Riding on growing modern trade in Philippines Distribution is often a challenge in developing markets like the Philippines. The group continues to expand its distribution network in the Philippines, and will also be able to ride on the growing expansion of modern grocery retail channels to increase sales. Positioned to capture opportunities in fast-growing Artisanal market (Australia) As a manufacturer and supplier of frozen and par-baked French-style bread and pastry products, Bakers Maison offers its products to a range of foodservice customers across Australia such as airlines, hotels, restaurants, cafes, bakery shops, convenience stores and petrol stations. Bakers Maison provides contract-manufacturing services as well. Given the growing café culture in Australia, consumers are turning to more gourmet premium food options and Bakers Maison is positioned to ride on this trend. Unpackaged/artisanal bread market grew by 6% in foodservice volume terms in 2014, and is expected to see a value CAGR of 4.4% over 20142019 (Euromonitor International). Expanding in Fujian province, China Gardenia Food (Fujian) Co Ltd is a 55%-owned subsidiary and started factory operations in Fuqing, Fujian Province, China in Oct-14. In Dec-14, the company set up its first Gardenia Exclusive Store inside the YH Hypermarket in Fuqing to sell and promote Gardenia products. The Packaged/Industrial Bread market could record a value CAGR of 6.8% over 2014-2019 in China (Euromonitor International). Amid this favourable outlook, there are plans to extend its reach into other cities in Fujian province with more marketing efforts. Exhibit 7: Gardenia Exclusive Store in China Source: Company 7 OCBC Investment Research Singapore Equities iii. Primary Production – Room for growth The group’s Australian Primary Production business was established following the acquisition of operations from Bunge in 2001. In 2009, it was renamed Rivalea (Australia) Pty Ltd and separately, the group had increased its shareholding interest from 51% to 80% in Diamond Valley Pork Pty Ltd. Rivalea – largest pork producer in Australia Its wholly-owned subsidiary, Rivalea is the largest fully integrated producer of pork meat in Australia, making up an estimated 20% of the country’s total pork production. This is verified as Rivalea produced and sold ~750k heads or about 60kMT of meat in 2014. According to the Australian Bureau of Statistics (ABS), total Australian pig meat produced for 2014 was 362k MT, giving Rivalea a market share of about 17%. Fully integrated producer Being a fully integrated producer of meat, the group engages in stockfeed milling, livestock farming and production, abattoir (slaughterhouse) operations, meat cutting and deboning as well as packaging and distribution. Exhibit 8: Simplified pork production supply chain Fresh Meat Feedmill Breeding Primary processing - Abattoirs/ Slaughterhouse/ boning rooms Secondary processing (ham, bacon, smallgoods) Supermarkets, Wholesalers, Butcheries, Restaurants, Hotels Exports Source: OIR In-house feed production Rivalea has its own stockfeed mills to produce all the company’s stockfeed requirements. The main raw materials used in stockfeed, such as wheat grain, barley, triticale, canola, are purchased directly from growers. Breeding and farm operations It operates six company-owned farms and 19 contract grower sites located across the states of Victoria and New South Wales, while third-party contract growers are hired to grow the livestock till marketable age. Rivalea has about 46k breeder pigs and a total population of ~409k pigs. Largest abattoir in Australia (on a single site) Rivalea’s abattoirs supply all the meat used in production of the group’s meat products. The abattoir and deboning facility at Corowa, Australia has the capacity to slaughter 1m heads per year. Major supplier to Woolworths Rivalea is the largest producer of vacuum-packed meat cuts and tray-packed products for a major national supermarket chain (Woolworths) and we understand from management that this relationship enables a decent amount of margins to be locked in. Woolworths has the largest value share of 40% among supermarkets in Australia as of 2014 (Euromonitor International). 8 OCBC Investment Research Singapore Equities Proprietary brand meat products distributed via various channels The group also supplies carcasses and meat products to wholesalers. But as the sale of whole carcasses competes directly with cheaper frozen pork imports, it has introduced its own fresh moisture-infused meat cuts, which are marketed under proprietary brand names and garners better margins. The brands include: Murray Valley (for butcheries, meat retail outlets), High Country (food service customers), Family Chef (independent supermarkets), and Riverview Farms (for free range meat products). Exhibit 9: QAF’s proprietary brand meat products Source: Company Exports Rivalea exports fresh Rivalea pork to Singapore and other pork products to major markets like Japan, New Zealand and other Asian countries including China. Sales from exports contribute about 10% to overall sales. Financial Performance Exhibit 10: Primary Production sales (FY05-FY14) 450 400 ($m) 350 300 315.8 250 303.6 405.6 406.8 FY11 FY12 423.7 401.7 336.7 327.0 287.5 290.0 FY08 FY09 200 150 100 50 0 FY05 FY06 FY07 FY10 FY13 FY14 Source: Company Revenue has grown for past six years in AUD terms Sales growth for the Primary Production business has been generally positive from FY09 onwards, given that FY14 actually had higher sales in AUD terms. The depreciation of AUDSGD resulted in the translation loss. The flatter topline in FY12 was due to a shift in concentration to sell higher-margin meat cuts while sale of low-margin meat was reduced. The above has been achieved, despite facing depressed average selling prices for pork products as a result of increased cheap imports in Australia. Initiatives to support this include selling its proprietary brands of fresh meat cuts, introduction of new products, and increased marketing efforts. Profitability dependent on feed grain prices According to various reports such as the New South Wales Department of Primary Industries’ April 2006 report, animal feed costs constitute about 55% 9 OCBC Investment Research Singapore Equities to 60% of total production costs. As grain prices are subject to weather, quality and yield of crop, global market prices, this can go up to 70% during extended droughts. Thus, the volatility in feed grain prices as seen in Exhibit 12, coupled with high labour costs, will erode margins. The extent of impact from the cheaper imports is also clearly seen from the dip in profit for FY10. The combination of lower ASP and margins would explain the subdued performance in previous years. (Exhibit 11) The outperformance in FY09 was driven by lower grain and feed costs, as well as higher margins from the sale of proprietary brands of fresh meat cuts. In 2008, management had also carried out a reorganization of operations and cost cutting initiatives such as reduction of overhead costs, destocking and reduction of animal inventory. Profit tripled in FY14 and continues improving for 1H15 Operating profit tripled in FY14 to S$10.2m, on the back of higher ASP due to a better product mix, as well as lower raw material costs and productivity gains. We continued to see profits improve for the segment as of 1H15. In the latest Sep-2015 report by the Australian Bureau of Agricultural and Resources Economics (ABARES), world wheat prices are expected to average lower due to ample global supplies, which bodes well for the group’s margins. Exhibit 11: Primary Production EBIT (FY05-FY14) 40 FY09: Total pork consumption in Australia grew as impact from global H1N1 flu pandemic was contained 30 25.7 33.9 FY10-13: High level of cheap imports into Australia caused a general fall in selling prices of pork ($m) 20 10 15.0 9.0 9.8 10.2 6.8 2.3 0 FY05 FY06 -10 -20 -30 FY07 FY08 FY09 FY10 FY11 -8.4 FY12 FY13 FY14 FY13: Higher animal feed costs due to drought in certain parts of Australia FY07-08: Shortages and sharp price increase of raw materials due to drought in several grain producing countries including Australia -23.6 Source: Company Exhibit 12: Australian Feed Grain Prices (2005-2014) 450 400 350 300 250 200 150 2005 2006 Barley 2007 Oats 2008 2009 Grain sorghum 2010 Corn (maize) Source: Australian Bureau of Agricultural and Resource Economics (ABARES) 2014 was estimated based on average prices of Jan-Jun’14 10 2011 2012 Feed wheat 2013 Triticale 2014e OCBC Investment Research Singapore Equities Growth areas Potential lies in Diamond Valley Pork (Melbourne, Victoria) Diamond Valley also operates an abattoir and boning business in Melbourne, Victoria. It slaughters ~658k heads per year, and helps process animals from both Rivalea and external customers. Melbourne has been cited as a good growth market, and as such, a major expansion project is currently ongoing to increase its capacity and capability. The project involves new, modern automated equipment such as robotics, and other ancillary facilities. More focus on value-added fresh products As mentioned above, Rivalea will continue to place focus on producing fresh products that garner better margins. The group has been launching new offerings, such as fresh minced products. In line with this strategy, Diamond Valley Pork has a minced meat and packing line. Increasing production capacity, facilities and distribution lines The group also owns a commercial house in Laverton, Victoria, which is located adjacent to Diamond Valley, and could potentially be used for the expansion of the company’s business operations in future. The property is currently sub-let for rental income. Besides expanding its production capacity and facilities to grow, the group can enter into new supply chains as well. Back in Jun-10, Rivalea acquired a wholesale meat trading company, Coral Pork Pastoral Meat Trading Company, which is a distributor of meats, and facilitated the group’s plan to grow its presence in Sydney and South East Queensland. Leveraging on its research capabilities Rivalea runs one of the largest commercial livestock research and development centres in Australia, with a team of scientists to support the company’s operational units. The Research and Innovation Division conducts research programs and undertakes contract research programs for external clients, earning them both monetary benefits and knowledge. The division also sells technical products through its Primegro Technologies brand. Extensive expertise in product development, production systems and technology can help strengthen Rivalea’s reputation in the community, while the group could potentially take on new ventures as well. iv. Trading and Logistics (T&L) – A distribution business with proprietary brands Ben Foods (S) Pte Ltd– wholesale food distribution Through Ben Foods, the company distributes a range of premium third-party and proprietary-brand food and beverage products such as meat, milk and dairy products, wines and juices among others. Some of their house brands are familiar household names, which includes Cowhead (milk and dairy products), Farmland (processed meat and foodstuff) as well as Spices of the Orient (sauces and seasonings). The first two brands also hold Superbrand status, which is achieved in consideration of several criteria including market dominance within its product line. Customers include food manufacturers, F&B outlets, supermarkets and independent retail outlets, hotels, wholesalers, bakeries, flight kitchens and sea vessels. Cowhead products are also exported to several regional countries. 11 OCBC Investment Research Singapore Equities Exhibit 13: Proprietary brands – Cowhead, Farmland Source: Company NCS Cold Stores (S) – public cold store in Singapore NCS owns and operates an independent public cold store in Jurong, Singapore. While it is mainly for the group’s own usage, it also enjoyed higher rental rates from major customers in FY14. The group engaged in energy-saving initiatives that could save them S$0.12m a year. NCS has a 62% interest in QAF Fruits Cold Store Pte Ltd, which owns a cold store for the storage of fresh fruits and vegetables. The cold store has 16 cold rooms and offices that are all leased to third-party tenants. Financial Performance Exhibit 14: T&L sales (FY05-FY14) Exhibit 15: T&L EBIT (FY05-FY14) 120 4.5 4.0 108.3 ($m) 100.7 80 91.5 94.5 84.2 90.2 94.8 97.1 74.6 60 4.0 3.5 102.0 ($m) 100 3.8 3.0 3.1 2.5 2.0 40 1.5 1.7 1.0 20 0.5 0 2.9 2.5 1.1 0.2 1.3 0.8 0.0 FY05 FY06 FY07 FY08 FY09 FY10 FY11 FY12 FY13 FY14 Sources: Company, OIR FY05 FY06 FY07 FY08 FY09 FY10 FY11 FY12 FY13 FY14 Sources: Company, OIR Steady sales Contributing 10% to the group’s overall sales, the segment has seen increasing sales since FY08, underpinned by better sales through the launch of new food products as well as higher rental rates for its cold store. EBIT has been rather bumpy, mainly due to costs of food products that affect margins. Nonetheless the difference in profits is arguably not substantial relative to the other two core businesses. 12 OCBC Investment Research Singapore Equities Section C: Industry Outlook i. Bakery Industry in core markets Singapore – Hectic lifestyles favour convenient food options Exhibit 16: Baked Goods market share breakdown in value terms (2014) Others Artisanal Silver Bird Foods (S) Pte Ltd 1.5 55.2 0.1 0.1 0.1 0.2 0.6 1.3 2.3 Apollo Food Holdings Bhd London Biscuits Bhd Sheng Siong Supermarket Pte Ltd Dairy Farm International Holdings Ltd NTUC FairPrice Co-operative Pte Ltd Auric Pacific Group Ltd Gardenia Foods (S) 13.1 25.6 0 10 20 30 40 50 60 Source: Euromonitor International Gardenia and Sunshine are the top two brands in Singapore Under the Packaged/Industrial bread market, Gardenia Foods (S) holds a 60% market share while the next biggest player Auric Pacific Group, which owns Sunshine and Top-One brands of bread has a 30% share as of 2014. Gardenia Foods remains a dominant brand with 25.6% value share within the broader baked goods sector, wherein artisanal players are included as well as local supermarkets that produce their own in-house brands to target low-income consumers. Preference for healthy and novel baked goods Research from Euromonitor International reveals that in Singapore, hectic lifestyles and rising preferences for health and wellness products have pushed demand towards convenient, nutritious and novel food options. Gardenia and Sunshine have been innovating to offer products targeting at the health-conscious consumer. Gardenia also has a range of variants under its Gardenia Country Loaves to take advantage of consumers’ shift to premium or artisanal bread. The Packaged/Industrial Bread segment value rose 4.5% in 2014 to S$157m, and given the maturity of the market, its value is forecasted to grow at 1.1% CAGR over 2014-2019. Malaysia – Baked goods are ‘indispensable’ Exhibit 17: Baked Goods market share breakdown in value terms (2014) Others 3.3 Artisanal 58.8 Mese Hsin Tung Yang (M) Sdn Bhd 0.0 Michigan Pastries Sdn Bhd 0.3 Apollo Food Industries Sdn Bhd 0.7 London Biscuits Bhd 1.3 Standard Confectionery Sdn Bhd 1.4 The Stanson Bakeries Sdn Bhd 6.8 Italian Baker Sdn Bhd 9.1 Gardenia Bakery KL Sdn Bhd 18.2 0 Source: Euromonitor International 13 10 20 30 40 50 60 70 OCBC Investment Research Singapore Equities Massimo from Italian Baker undercutting Gardenia Italian Baker leveraged on its parent company FFM Bhd’s flour mills to aggressively undercut Gardenia‘s prices when it entered the market with the Massimo brand in 2011. The industry had also taken a toll by allegations of political linkages, as reported by local media, but Gardenia’s value share has since recovered gradually. In contrast, Stanson Bakeries, which owns the High 5 brand, has seen its value share decline over the past five years (Exhibit 18). Gardenia had a value share of 18.2% within Malaysia’s baked goods segment in 2014, vs. 9.1% held by Italian Baker. Exhibit 18: Baked Goods value share of top three players (2010-2014) % 25.0 20.0 21.4 21.0 18.2 18.0 15.0 16.5 10.0 11.4 11.1 10.4 9.1 8.9 7.5 6.9 5.0 6.8 1.2 0.0 2010 2011 2012 Gardenia Bakery KL Sdn Bhd 2013 Italian Baker Sdn Bhd 2014 Stanson Bakeries Sdn Bhd Source: Euromonitor International Baked goods still a daily lifestyle choice Total Packaged/industrial bread sales grew 2% in 2014 to MYR435m. Its value is forecasted to grow at 0.6% CAGR over 2014-2019, as consumers still view baked goods as ‘indispensable’ for breakfast and tea breaks. Opportunities also lie in the increasing demand for functional bread with high levels of fibre, vitamins and minerals. Philippines – Packaged bread has ability to outpace other types of baked goods Exhibit 19: Baked Goods market share breakdown in value terms (2014) Others Artisanal Galactica Corp French Baker Inc Boulangerie Francaise Inc SM Retail Inc Universal Robina Corp Suncrest Foods Inc Red Ribbon Bake Shop Inc Big E Food Products Regent Foods Corp MLM Foods Inc Goldilocks Bake Shop Inc Gardenia Philippines Inc 10.6 47.1 0.3 0.7 0.9 1.0 1.7 2.7 2.8 2.9 3.1 4.9 10.1 11.3 0 5 Source: Euromonitor International 14 10 15 20 25 30 35 40 45 50 OCBC Investment Research Singapore Equities Local players are stronger than foreign co, except for Gardenia According to Euromonitor International, local companies in the baked goods sector tend to dominate the foreign players due to their competitive pricing strategies. Nonetheless, Gardenia Philippines has been able to retain its leadership position with an 11.3% value share on the back of marketing initiatives, new products as well as extensive distribution. Its reputation for quality has also attracted middle- to upper-income consumers. Healthier choices and new flavours should continue to be well received Adding new flavours to the plain bread, such as the pandesal previously mentioned, should help to improve growth. Again, consumers are looking for healthier variants in the Philippines, thus opening opportunities for companies to meet this demand. Packaged/industrial (P/I) bread sales grew at 8% CAGR over 2009-2014 and reached PHP9.4b in 2014, driven by the distribution of their products in supermarkets. Euromonitor International expects this segment to grow at a constant value CAGR of 3.84% over 2014-2019, which is faster than the other baked goods (cakes, pastries). Exhibit 20: Sales of Baked Goods % Value Growth (2014-2019F) 4.5% 4.0% 3.8% 3.5% 3.0% 2.4% 2.2% 2.5% 1.9% 2.0% 1.5% 1.1% 0.9% 1.0% 0.5% 0.0% P/I Bread U/A Bread P/I Cakes U/A Cakes 2014-2019 CAGR Source: Euromonitor International Unpackaged/Artisanal “U/A” Exhibit 21: Competitor brands Source: Companies 15 P/I Pastries U/A Pastries OCBC Investment Research Singapore Equities ii. Pork Industry in Australia Demand expected to grow Consumption of pork in Australia has grown by more than 40% since 1990, according to BMI Research, and this trend is expected to continue increasing by 4.7% to 555k tonnes in 2019. Referring to reported data by the Australian Chicken Meat Federation, the average annual consumption of meat is 115kg, with per capita pork consumption at 26.6kg/year. Five year strategic plan launched for Australia’s Pork Industry Australian Pork Limited (APL) launched its 2015-2020 Strategic Plan in 2014, aimed at helping the local pork industry generate better returns by riding on the growing global consumer demand. One aspect of the plan is to help identify opportunities in new domestic and international markets. Supply Exhibit 22: Classification of Piggeries by size, measured by no. of sows as of mid’14 Source: APL Industry has been consolidating as pork production rises We note that the industry has been consolidating as the less efficient producers exit amid shifts to more intensive production methods and pressure from elevated grain prices. High regulatory and start-up costs are additional barriers to entry for the industry. As of mid’14, APL data shows a small number of producers out of a total 1,868 producers dominate production in Australia. After Rivalea, we estimate Craig Mostyn Group, which owns Linley Valley Pork, to process about 12% of total number of pigs in Australia based on available data in media reports. At the same time, the amount of pork produced has been rising steadily and the ABARES forecasts pork production to grow from ~360k tonnes in 2014 to 419k tonnes in 2019, directed towards the fresh market. Exhibit 23: Pork production and over-the-hooks prices (2004-2019F) Source: ABARES 16 OCBC Investment Research Singapore Equities Positive trend for pig prices ABARES forecasts the Australian weighted average over-the-hooks price of pigs to rise by 6% in 2015 to A$0.335/kg (Over-the-hooks refers to meat purchased in the carcass stage and paid for by weight). This is on the back of higher domestic demand for fresh pork due to relatively higher priced beef and lamb as well as improved export demand on an assumed lower value of the AUD. Competitive pressures from imports Over the medium term, over-the-hooks pig prices see a gradual decline to reflect the continued pressure from imports in the processed meat segment (ham, bacon). Growth has been limited due to the general increase in pork imports from Canada, United States and Denmark. Imports make up about 30% of total pork consumption in Australia, according to a 2013-14 Feed Grain Supply & Demand report under the Feed Grain Partnership. Exports were declining, but could have gradual increase Singapore and New Zealand are the largest markets for Australian pig meat exports. However, pork exports have been declining over the last decade. Rivalea’s key export markets are Singapore and Japan, and management sees opportunities in exporting certain cuts of pork to Asian countries according to their preference, i.e. loin cut for Japan and pork offal for China. Exhibit 24: Pork Imports (2005-2016F) Exhibit 25: Pork Exports (2005-2016F) Source: ABARES Source: ABARES FTAs to offer opportunities “KAFTA” is one of the latest free trade agreements (FTA) signed between Australia and South Korea came into effect on 12 Dec last year. The KAFTA, the Japan-Australia Economic Partnership Agreement as well as ChinaAustralia FTA would offer more growth avenues for Australian producers. A notable benefit of KAFTA for example is the tariff cuts on pork exports that would make Australian products cheaper than other competitors in South Korea. 17 OCBC Investment Research Singapore Equities Section D: Key risks Fluctuations in raw material prices We previously highlighted that the Australian meat business is susceptible to fluctuations in raw material prices, mainly grain prices as these impact the cost of animal feed and profitability as a result. Grain prices are dependent on the farming season’s weather, quality and yield of crop as well as global market prices. Flour prices will also affect the production cost for bakery operations. Effect of El Nino is not uniform A key weather event is El Nino, which usually affects rainfall conditions in Australia. But ABARES research reveals that the effect of an El Nino event on agricultural production is not uniform, as several instances since 1960 did not have a significant impact on volume of farm production in Australia. It is thus difficult to predict the impact of El Nino events on prices of grains. Exhibit 26: Volume of Australian agricultural production and El Nino Sources: ABARES, ABS (Australian Bureau of Statistics) Outbreak of diseases affecting livestock at farms One of the biggest threats to livestock farming is a health epidemic outbreak, as this would necessitate a massive culling of pigs and farm closures. To reduce incidences of cross contamination, Rivalea has put in place quarantine standards, strategic spreading out of farm locations, and systems such as all-in all-out (AIAO) and Segregated Weaning Systems (SEW). Tighter animal welfare restrictions and other regulatory changes Rivalea’s meat production and exporting business is required to comply with regulations from foreign regulatory bodies such as Singapore and Japan, hence it is exposed to regulatory changes such as interventionist foreign trade policies. The industry itself is also placed under scrutiny for animal welfare concerns, thus any allegations could paint a negative image for the group’s products. Foreign currency risk The group is exposed to significant volatile foreign currency movements resulting in a distortion of results due to FX translation from its subsidiaries to the reporting currency SGD. We understand that management has also been reducing the inter-company loans made to its Australian subsidies to mitigate the impact of the depreciation of AUDSGD. 18 OCBC Investment Research Singapore Equities Section E: Financial Highlights and Forecasts i. Overview Earnings continue to achieve growth in 2Q15 QAF’s 2Q15 revenue marginally declined by S$1.1m to S$252.5m, while its PATMI increased 31% YoY to S$12.2m. The slight decrease in topline was mainly due to the translation effect of a stronger SGD against the domestic currencies of countries the group operates in. For instance, the weaker AUDSGD and MYRSGD made Rivalea and the group’s bakery sales in Malaysia see lower sales respectively after translating to the reporting currency terms. Without the translation effect, all of the group’s business segments had achieved sales growth. At the same time, the translation effect helped lower expenses. Bakery operations also had lower overall ingredient costs while reduced utility rates lowered utilities expenses by 11%. Thus gross profit margin improved 1.1ppt to 47.2% and operating profit margin was up 1.2ppt to 6.5%. Notably, Rivalea continued to improve its profitability on higher sales volume coupled with higher ASP. Exhibit 27: Quarterly financial highlights 2Q14 2Q15 % Chg 1Q15 % Chg (S$ m) (S$ m) (YoY) (S$ m) (QoQ) 253.6 252.5 -0.4% 256.4 -1.6% -136.7 116.9 -133.3 119.2 -2.5% -1.8% 1.9% -135.7 120.8 -57.6 -57.4 -0.4% -58.1 -1.3% Amortization and Depreciation -9.3 -9.1 -2.7% -9.1 -0.5% Repairs and Maintenance -8.0 -7.4 -7.5% -8.2 -10.4% Utilities Other operating expenses Profit from operations -9.0 -19.4 13.6 -8.0 -20.8 16.5 -10.9% 6.9% 20.8% 0.3% 21.9% -6.6 -20.7 17.9 0.0 0.0 NM 0.0 NM Finance costs -0.9 -0.6 -29.7% -0.7 -15.1% Shares of assoc/JV PBT 0.0 12.7 0.0 15.9 NM 25.4% 0.0 17.2 -7.5% Tax expense PAT -2.9 9.8 -3.1 12.8 30.9% 0.5 9.3 0.6 12.2 Revenue Cost of materials Gross profit Staff costs Exceptional items Minority Interests PATMI Source: Company financials 19 6.7% 27.5% 31.0% -1.3% -7.8% NM -3.3 13.9 -5.7% 0.8 13.1 -26.9% -8.0% -6.7% OCBC Investment Research Singapore Equities Largely steady revenue performance Exhibit 28: Revenue (FY05-FY14) ($m) 1200 1000 800 600 400 200 0 FY05 FY06 FY07 FY08 FY09 FY10 FY11 FY12 FY13 FY14 Source: Company *Includes only continuing operations Revenue from continuing operations grew steadily over FY05-FY14, while the marginal decline in FY14 was due to a FX translation effect, without which revenue would have increased as well. Details on the main drivers of revenue growth have been previously covered in the respective business segments. Bottom-line has been bumpy, but estimated core PATMI steadier Exhibit 29: PATMI (FY05-FY14) Exhibit 30: Core PATMI (FY05-FY14) 50 60 59.2 40 48.8 40 45.1 ($m) 34.5 20 43.6 39.1 30 ($m) 56.3 30.2 33.0 28.3 29.5 29.6 27.8 20 24.6 21.5 15.5 0 10 4.6 FY05 FY06 FY07 FY08 FY09 FY10 FY11 FY12 FY13 FY14 -2.6 0 FY05 FY06 FY07 FY08 FY09 FY10 FY11 FY12 FY13 FY14 -20 -10 -11.6 -35.2 -20 -40 Source: ABARES Source: ABARES Bottom-line has historically been bumpy, partly due to the difficult operating environment faced by Rivalea in certain years. The group had previously incurred one-off charges such as impairment provisions in FY07 and a tax credit of S$18.7m in FY09. In addition, distortion from FX losses were substantial for some years, such as an FX loss of S$11.5m on inter-company loans made to the Australian operating subsidiaries was recorded in FY08 whereas a FX gain of S$12.5m was enjoyed in FY09. Doubtful debt allowances in relation to its loss-making subsidiaries that have been disposed were made and subsequently written back (for instance, for Shaanxi Hengxing over FY09-FY11). 20 OCBC Investment Research Singapore Equities Stripping out exceptional items and other substantial one-time events, we estimate core PATMI as displayed in Exhibit 30, whereby the results look relatively steadier over FY11-FY14. Leverage We note that it has managed to reduce its leverage from 2007 onwards on the back of strong operating cash flows (S$82.7m in FY14). Exhibit 31: Debt ratios FY05-FY14 (x) 5.0 S$ m 50 13.9 4.5 -35.6 4.0 3.5 3.0 -22.3 -12.0 -40.0 -50 -68.3 -108.8 -150 2.5 2.0 -250 1.5 1.0 -350 0.5 0.0 -0.5 -409.3 FY07 FY08 FY09 Net gearing Sources: Company, OIR 21 FY10 FY11 Net Debt / EBITDA FY12 FY13 Net Cash FY14 -450 OCBC Investment Research Singapore Equities Section F: Valuation Initiate with BUY; S$1.27 TP We initiate on QAF with a BUY at S$1.27 TP. We value the company through sum-of-the-parts methodology, and assigned target PER multiples of 14x and 8x to its Bakery business and Primary Production business respectively based on reasonable discounts to its peer group average. Considering the operating mix over the past few years, we assume a 90% PATMI contribution from the Bakery business while Primary Production makes up 10%. Among the regional consumer goods peer group, QAF’s Bakery business turnover was higher than Yeo Hiap Seng and Hanwell in FY14 and was only slightly lower than Super Group’s. Noting Super Group’s relatively lower PE, we think its share price has fallen following analyst downgrades amid disappointing results. For a better indication, the consensus TP for this stock implies a FY15/16F PE of 19.2x based on Bloomberg consensus earnings estimates. The average PER for this peer group ranges from 21.9x-25.9x. In comparison with other integrated producers of animal proteins, our target PER of 8x for the Primary Production business is at a discount given the larger size of most of its peers. The average PER for this peer group ranges from 12.4x-18.1x. Our fair value estimate implies a 13.6x FY15/16F PER, which is near its three-year historical PER average. Exhibit 32: Valuation Methodology Sum of the parts valuation Bakery business Primary Production business FY15/16F PATMI Target PER peg Value (S$m) Value per share (S$) 46.4 14.0 649.7 1.17 5.2 8.0 41.3 0.07 Less: minority interest -1.4 -0.003 Add: net cash 13.9 0.03 703.5 1.27 Fair value estimate Source: OIR Highest dividend yield among peers Notably, QAF also offers the highest dividend yield of 5.1% among its peers. The group has gradually increased its dividends per share over the years, and DPS has maintained at S$0.05 since FY11 with an average dividend payout of ~67%. We expect DPS to at least maintain going forward. More details on its peers are shown in Exhibit 33. 22 OCBC Investment Research Singapore Equities Exhibit 33: Peer Comparison Primary Exchange Price (S$) Mkt Cap (S$'m) Hist PER (x) Est PER FY15 (x) Est PER FY16 (x) PBR Gross Margin EBITDA Margin Net Margin ROE Div Yield EV/ EBITDA Consumer Goods Petra Foods Ltd Singapore 2.75 1680.7 30.7 34.5 25.5 5.6 31.9 16.2 9.7 13.2 1.4 22.2 Yeo Hiap Seng Ltd Singapore 1.32 760.2 25.6 NA NA 1.1 37.4 7.4 6.6 4.4 1.2 21.2 Singapore 0.25 138.4 21.4 NA NA 0.5 20.4 4.6 0.6 2.2 0.0 5.4 Hanwell Holdings Food Empire Holdings Singapore 0.25 130.5 NA NA NA 0.7 NA 8.4 -5.3 -9.9 0.0 6.3 Super Group Ltd Singapore 0.80 886.7 14.8 16.2 14.5 1.8 35.1 16.5 12.7 12.6 2.7 13.6 Indofood CBP Sukses Makmur Indonesia 1.26 7348.3 25.3 24.5 21.5 5.4 26.8 12.3 8.7 22.3 1.7 15.4 Bursa Malays 23.9 5595.6 30.1 28.5 26.3 27.9 35.3 17.5 11.4 80.2 3.4 23.1 24.7 25.9 21.9 6.1 31.2 11.8 6.3 17.9 1.5 15.3 Nestle (Malaysia) Simple average Integrated Producers (Animal Proteins) Japfa Ltd Singapore 0.29 502.9 10.3 7.5 4.7 0.5 17.2 8.8 1.1 5.8 0.0 6.9 Charoen Pokphand Indonesia Indonesia 0.19 3182.9 22.5 15.8 12.0 2.8 14.2 10.5 6.0 13.2 0.5 16.6 Charoen Pokphand Foods Bangkok 0.84 6482.4 14.6 25.7 16.5 1.3 13.4 5.7 2.5 9.4 2.8 19.1 ASE 1.28 683.5 27.3 NA NA 0.9 25.3 7.6 1.7 1.3 0.0 28.0 Tokyo 29.1 5941.2 15.5 17.1 16.2 1.4 18.1 5.6 2.6 9.8 1.7 9.5 18.1 16.5 12.4 1.4 17.6 7.6 2.8 7.9 1.0 16.0 12.1 10.9 10.4 1.4 45.7 7.6 4.5 11.8 5.1 8.0 Australian Agricultural Company NH Foods Simple average QAF LTD Singapore 0.99 555.7 Sources: Bloomberg, OIR 23 OCBC Investment Research Singapore Equities Company financial highlights Income statement Year Ended Dec 31 (S$m) FY13 FY14 FY15F FY16F 1,024.2 -558.5 -229.5 -38.3 46.3 -4.1 42.2 31.8 30.2 29.6 1,023.1 -546.5 -227.7 -36.9 61.2 -3.2 57.9 57.9 45.1 39.1 1,035.4 -546.7 -229.9 -37.7 67.9 -3.2 64.7 51.8 50.4 50.4 1,060.3 -558.8 -234.3 -38.5 70.7 -3.0 67.7 54.2 52.8 52.8 FY13 FY14 FY15F FY16F 79.5 297.3 105.7 688.2 78.9 12.6 264.5 396.8 423.7 688.2 92.4 291.6 109.2 691.1 67.9 10.6 254.3 412.4 436.8 691.1 108.9 288.8 110.6 693.1 65.9 9.6 250.7 436.5 442.4 693.1 126.5 285.4 113.3 718.8 63.9 8.6 251.2 463.0 467.6 718.8 Cash flow statement Year Ended Dec 31 (S$m) FY13 FY14 FY15F FY16F PBT Working capital change Income tax paid Operating cash flow Investing cash flow Financing cash flow Net change in cash Cash at beginning of the year Other adjustments Cash at end of the year 42.2 4.4 -9.6 79.4 -39.3 -27.8 12.3 70.0 -2.8 79.5 57.9 -3.4 -9.6 82.7 -33.7 -35.6 13.4 79.5 -1.0 92.4 64.7 -4.9 -12.9 87.2 -40.0 -30.7 16.6 92.4 0.0 108.9 67.7 -4.4 -13.5 88.3 -40.0 -30.7 17.6 108.9 0.0 126.5 Key rates & ratios FY13 FY14 FY15F FY16F EPS (S-cents) NAV per share (S-cents) PER (x) P/NAV (x) Gross profit margin (%) Net profit margin (%) Net gearing (%) Dividend yield (%) ROE (%) ROA (%) 5.6 74.0 17.6 1.3 45.5 2.9 3.0 5.1 7.6 4.4 8.2 75.0 12.1 1.3 46.6 4.4 -3.4 5.1 11.1 6.5 9.1 78.8 10.9 1.3 47.2 4.9 -7.7 5.1 11.9 7.3 9.5 83.3 10.4 1.2 47.3 5.0 -11.7 5.1 11.7 7.3 Revenue Cost of sales Staff costs Amortization and Depreciation EBIT Net finance costs PBT PAT PATMI Core PATMI Balance sheet As at Dec 31 (S$m) Cash and equivalents PPE Receivables Total assets Current financial liabilities Non-current financial liabilities Total liabilities Shareholders equity Total equity Total equity and liabilities Sources: Company, OIR forecasts Company financial highlights OCBC Investment Research Singapore Equities SHAREHOLDING DECLARATION: The analyst/analysts who wrote this report holds/hold NIL shares in the above security. 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