International Business Machines (IBM) SWOT Analysis
“SWOT is an acronym for the internal Strengths and Weaknesses of a firm and
the environmental Opportunities and Threats facing that firm. SWOT analysis is a widely
used technique through which managers create a quick overview of a company’s
strategic situation. The technique is based on the assumption that an effective strategy
derives from a sound “fit” between a firm’s internal resources (strengths and
weaknesses) and its external situation (opportunities and threats). A good fit maximizes
a firm’s strengths and opportunities and minimizes its weaknesses and threats.
Accurately applied, this simple assumption has powerful implications for the design of a
successful strategy.”
International Business Machines (IBM)
International Business Machines Corporation (IBM) is an information
technology company providing business technology and consulting services. The
company offers a range of services and technologies, which include hardware,
software, financing, research and chip technologies. The company is a leading
provider of IT services in the industry. A leading position in the market enhances
the company’s brand image and competitive position. Intense competition,
however, adversely affects the company’s market share, revenues and margins.
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International Business Machines (IBM) SWOT Analysis
Strengths, Weaknesses, Opportunities and Threats (SWOT)
Location of Factor
TYPE OF FACTOR
Favorable
Internal
Strengths
Unfavorable
Weaknesses
¾ Leading provider of IT
services
¾ Strong research and
¾ Weak enterprise
mobility product
portfolio
development
capabilities
¾ Strong profitability
External
Opportunities
¾ Expansion in emerging
markets
¾ Growing information
on demand tools
market
¾ Strategic acquisitions
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Threats
¾ Intense competition
¾ Economic
Slowdown in US
and Europe