Media Release
1 August, 2014
The Sunday Telegraph brings back its radio jingle in latest campaign
The Sunday Telegraph has launched a new subscription campaign that brings back its much-loved
radio jingle “Sunday, just isn’t Sunday, without The Sunday Telegraph”.
The timeless radio jingle has been the anchor of campaigns for The Sunday Telegraph for over 30
years.
The jingle returns to radio waves today in a four week campaign that is also supported by a creative
print execution that features Matt Moran, Jarryd Hayne and Fitzy & Wippa expressing what they
love about Sundays.
A collaboration between Archibald Williams and News Corp Australia’s creative team, the campaign
aims to excite and rejuvenate readers’ love for their Sunday newspaper.
News Corp Australia’s state director – NSW Brett Clegg said: “For years, The Sunday Telegraph has
not only been the number one newspaper in the state but also the highest selling newspaper in
Australia. Readers love the unrivalled package of content the paper offers each week - it is an
intimate part of the Sunday ritual. We are continuing to invest in the product, including through this
creative campaign, to ensure that we main our role in enriching the Sundays of our readers. ”
The Sunday Telegraph editor Mick Carroll said: “The Sunday Telegraph is synonymous with
everything that is great about NSW and as the jingle suggests, Sunday isn’t Sunday without the
paper. Through this campaign, we are reminding readers about what they love best about Sundays
and their Sunday paper – late breakfast, spending time with family and lazy afternoons. It's also
about settling in to read the best news and sports coverage, the best in entertainment and
lifestyle as well as the much loved liftouts of Escape, body+soul, Sunday Style and the TV guide.”
News Corp Australia’s general manager marketing – NSW Lindsay Chappel said: “I’m thrilled, not
only to be bringing back the popular Sunday Telegraph jingle, but to have some iconic personalities
from NSW like Matt Moran, Jarryd Hayne and Fitzy & Wippa take part in the campaign. Like them,
the paper shares a deep connection with the NSW community.”
According to the latest emma data, The Sunday Telegraph has a readership of 1,317,000. In terms of
engagement, 92 per cent of Sunday Telegraph readers will take some form of action including acting
on, considering, seeking and sharing the content they read in the paper.
End.
NEWS LIMITED • ABN 47 007 871 178 • 2 HOLT STREET • SURRY HILLS • 2010 • NSW • AUSTRALIA
Media Release
Released by News Corp Australia Corporate Affairs
For further details contact:
Vida Redoblado – Corporate Affairs Manager
T: 02 9288 7325
M: 0401 435 309
E: vida.redoblado@news.com.au
About News Corp Australia
News Corp Australia is part of one of the world’s largest and leading global media and information services
businesses - News Corp.
Each month, almost 15 million Australians choose to consume news and information across News Corp
Australia’s suite of multi-platform (print, web, mobile and tablet) products – more than any media group in
Australia.
News Corp Australia’s portfolio of national, metropolitan, regional, community and specialist multi-platform
brands include The Australian, The Daily Telegraph, Herald Sun, The Courier-Mail, The Advertiser (Adelaide),
The Sunday Times (Perth), The Mercury (Hobart), NT News, Townsville Bulletin, The Cairns Post, Gold Coast
Bulletin, Geelong Advertiser, The Weekly Times, news.com.au, mX, FOX SPORTS, Eureka Report, Business
Spectator, Vogue Australia, GQ, donna hay, Kidspot and taste.com.au.
News Corp Australia also has significant investments in allied Australian media enterprises Foxtel, the REA
Group and AAP.
As the #1 destination for news, lifestyle, sport and business, News Corp Australia plays a key role in the lives of
consumers and provides a valuable channel for partners to engage these consumers.
NEWS LIMITED • ABN 47 007 871 178 • 2 HOLT STREET • SURRY HILLS • 2010 • NSW • AUSTRALIA