SAMSUNG EVERLAND
Environment & Asset, Food Culture, Resort
Company Information
About Us
Since its founding in 1963, Samsung Everland has remained faithful to its commitment to
provide outstanding business solutions that parallel the economic growth of a nation and its
people. Samsung Everland, together with its subsidiaries and affiliates, is a leading business
provider in three main sectors: environment & asset, food culture, and resort. Turning challenges
into opportunities, Samsung Everland built its presence in the markets of construction, property
management, energy and environment, food service and distribution, theme park and golf.
As a corporation trusted by the local community and renowned globally as a pioneer in the
infrastructure of life, Samsung Everland strives to help its clients and customers to achieve
success in their business operations and lead fulfilling lives.
Overview
Company
| Samsung Everland Inc.
CEO
| Bong-Yung Kim
Founding Year
| 1963
Sales
| 2,687 million USD (in 2011)
Number of Employees| 4,785 (in 2011)
Main Businesses
| Environment & Asset
Construction, Energy, Landscaping, Real Estate Service
Food Culture
Specialized Food Service, Food Stuff Distribution, Food Concessions
Website
1
Resort
Everland, Caribbean Bay, Home Bridge (accommodation brand), Anyang Benest Golf Club, Gapyeong Benest Golf Club,
Ansung Benest Golf Club, Dongrae Benest Golf Club, Glen Ross Golf Club
| www.samsungeverland.com
Company Information
Financials
(as of 2011)
unit: million USD
Business Sectors
E&A
Details
Sales
빌딩 매니지먼트
1,059
Construction
412
Energy
130
Landscaping
279
Real Estate Service
238
Food Culture
939
Specialized Food Service
657
Food Stuff Distribution
282
Resort
321
Everland
199
Caribbean Bay
61
Additional Businesses
4
Golf Club
57
2,319
255
Total
(Profit Margin)
Locations
Head Office
82-2-759-0290
19F, Samsung Main Building,
67, Saejongdaero, Jung-gu, Seoul, Korea
E&A Division
82-1544-1107
17~18F, Samsung Main Building,
67, Saejongdaero, Jung-gu, Seoul, Korea
Food Culture
Division
82-1544-8272
7F, Samsung Main Building,
67, Saejongdaero, Jung-gu, Seoul, Korea
Resort Division
82-31-320-5000
199, Everlandro, Pogok-eup, Cheoin-gu,
Yongin-si, Gyeonggi-do, Korea
Golf Clubs
Anyang Benest
82-31-460-3301~2 1, Bugok-dong, Gunpo-si, Gyeonggi-do
Gapyeong Benest
82-31-589-8001~6 San 52, Sangdong-ri, Sang-myeon,
Gapyeong-gun, Gyeonggi-do
Ansung Benest
82-31-670-0777
San 1, Samheung-ri, Geumgwang-myeon,
Anseong-si, Gyeonggi-do
Dongrae Benest
82-51-580-0300
San 128, Seon-dong, Geumjeong-gu, Busan-si
Glen Ross
82-31-320-9600
199, Everlandro, Pogok-eup, Cheoin-gu,
Yongin-si, Gyeonggi-do, Korea
✽For reservations for Gapyeong, Ansung, Dongrae, and Glen Ross, call 82-1577-9727
2
Company Information
2020 Vision
Mission
Bring success and happiness to our clients
and customers
Culture &
Competence
Open-mind
Proactivity
Esteem
New Challenge
World-class
Integration
Systemization
Expertise in Market
Samsung Everland is the leader in creating lifestyle infrastructure business. The Environment
& Asset division provides the infrastructure for building and office space for our clients and
customers to optimize their business operations and improve the value of property assets. The
Food Culture division instills vitality into the lives of customers by providing the infrastructure for
specialized food services, distributing food stuff, and operating concessions. The Resort division
offers entertainment infrastructure, such as theme parks, cultural and educational facilities, and
commercial facilities to add enjoyment to customers’ lives.
To share its future with clients and customers, Samsung Everland unveiled Vision 2020, a master
plan to propose new initiatives and set industry standards to enhance the overall quality of life
and help clients win in the marketplace. Together, Samsung Everland’s mission is to brighten the
day-to-day lives and business operations with our unique culture and competence. By creating
business solutions, Samsung Everland aims to bring success and happiness to all of our clients
and customers.
3
Company Information
Milestones
1963
December
1967
March
Donghwa Real Estate is established
Donghwa Real Estate merges with Jungang Development
June
The company name is changed from Donghwa Real Estate to Jungang
Development Inc.
1968
June
Anyang Country Club (currently Anyang Benest Golf Club) opens to the public
1971
September
1976
April
1977
July
1992
October
Jungang Development is selected as the first Energy Service Company
1993
January
The Landscaping Division (currently E&A Division) is established
December
1994
June
December
1996
March
July
December
1997
1999
June
The Grass Quality Research Institute is founded
The Service Academy begins its operation
The FS Division (currently Food Culture Division) is established
The BI of Natural Farm Amusement Park is changed to Everland
The waterpark Caribbean Bay opens to the public
The BI of all country clubs is changed to Benest Golf Club
The Culinary Academy opens to the public
January
The Food Research Institute opens to the public
Seven Hills Golf Club (currently Ansung Benest Golf Club) opens
Glen Ross Golf Club opens
November
Everland receives the first prize in the service training sector of the IAAPA Awards
November
The Food Culture Division receives the industry’s first HACCP certification
December
Everland is listed in the Hall of Fame of Customer Satisfaction Management by
KMAC
June
The number of cumulative visitors to Everland exceeds the 100 million mark
July
The Food Research Institute is selected as the government-authorized food
hygiene testing organization by the Korea Food and Drug Administration
November
2002
The Building Management Division (currently E&A Division) is established
The CI of Jungang Development is changed to Samsung Everland
September
2001
Natural Farm Amusement Park (currently Everland) opens to the public
October
June
2000
Dongrae Country Club (currently Dongrae Benest Golf Club) opens to the public
(Samsung Everland takes over its operation in July 1988)
June
Samsung Everland wins the first prize in the technology development sector of the
Korea Energy Awards
The Food Research Institute is selected as the government-authorized livestock
product hygiene testing organization by the National Veterinary Research &
Quarantine Service
The E&A Division receives the TOBY prize (The Office Building of the Year)
presented by BOMA International
September
2003
4
The E&A Division creates an alliance with TOSHIBA in its elevator business
October
Samsung Everland wins the Presidential Commendation in honor of environmental
conservation efforts
December
Samsung Everland receives the Presidential Prize in the brand sector of the Korea
Design and Brand Awards organized by the Ministry of Commerce, Industry and
Energy
Company Information
Milestones
2004
2005
March
September
Gapyeong Benest Golf Club opens to the public
September
The first Samsung Benest Open is held at Gapyeong Benest
November
2006
January
2007
February
August
September
2008
February
March
July
October
November
2009
March
April
2010
The E&A Division reaches an agreement for a joint risk management business with
ABS Consulting of the US
March
Everland receives the Big E Awards for the parade sector presented by IAAPA
The BI of Everland is changed to Everland Resort
The E&A Division launches the energy brand Enervix
The E&A Division wins the Award of Excellence from the International
Federation of Landscape Architects
The FC Division launches the food service brand Welstory
The BI of Seven Hills Golf Club is changed to Ansung Benest Golf Club
Everland begins the operation of the nation’s first wooden rollercoaster, T-Express
Caribbean Bay opens Wild River to the public
Samsung Everland receives the first prize in the sustainability sector of the Green
Management Awards for 5 straight years (KMA)
Caribbean Bay wins the Must-See Waterpark Award from IAAPA
Everland opens the White Tiger Safari to the public
Everland launches the multi-media show Dream of Laciun
Everland opens the nation’s first Herbivore Safari
Vision 2020 is announced, declaring its purpose as the “Life Infrastructure
Inventor”
2011
April
Everland concludes a joint marketing partnership with Hong Kong’s Ocean Park
October
The E&A Division receives the Ministerial Commendation for Outstanding Energy
Service Companies from the Ministry of Knowledge Economy
June
3D animation movie theater opened (Pororo 3D Adventure)
Aqualoop at Caribbean Bay opened
July
September
October
E&A awarded best landscape design by Seoul’s city government
17th consecutive annual award for first place on KCSI (Korean Customer
Satisfaction Index)
12th consecutive annual award for first place on KS-SQI (Korea Standard Service
Quality Index)
FC opened complex food service, ‘delacourt’(Taepyeongro)
2012
February
May
5
The Food R&D Center is selected as the government-authorized Norovirus testing
organization by the Korea Food and Drug Administration
Kizcovery at Everland opened
Environment & Asset
Environment & Asset
Division
The Samsung Everland Environment & Asset Division aims to enhance the value of our clients’
assets and provide environmentally safe and cost-effective business infrastructure in the areas of
construction, energy, landscaping, and Real estate service.
The construction business offers one-stop service that includes diagnosis, consulting, design,
purchasing, and installation based on its advanced engineering technology and experience with
different facilities including offices and industrial plants. It also provides engineering solutions for
the detection of and protection against fire outbreaks by designing and installing fire prevention
systems for high rises and industrial plants.
The energy business specializes in total energy solutions including consulting, design, purchase,
and installation based on its wealth of experience and cutting-edge technology in energy
performance diagnosis. It has built an impressive track record in the manufacturing process
improvement for the petrochemical, oil refining, and paper industries. It also remains dedicated
to the development of environmentally responsible energy sources and has expanded into the
renewable energy sectors of fuel cell, heat pump, photovoltaic, and biomass.
The landscaping business is noted for its artistic flair, unique designs, outstanding installation
capabilities, and rich experience. It has spurred the growth of Korea’s landscaping market and
brought the world of landscape architecture to new heights. It has also earned the trust of
customers as a competent builder of world-class golf courses, handling all the procedures from
feasibility projections to concept planning, the development of unique facilities, and efficient
operating systems and successfully drawing upon its experience of operating some of the most
prestigious golf clubs in Korea and beyond.
The real estate business focuses on an advanced insight of real estate service aimed at
enhancing asset values by providing experienced operating and consulting services as well as
customized marketing strategies for clients.
1
Environment & Asset
Overview
Division Name
| Samsung Everland Environment & Asset Division
Sales
| 1,059 million USD (in 2011)
Number of Employees | 1,400 (in 2011)
Website
| www.everasset.com
Information
| 82-1544-1107
Main Businesses | 1. Construction 82-2-759-0949 2. Energy 82-2-759-1893
3. Landscaping 82-2-759-0923 4. Real estate service 82-2-759-1376
1. Construction
Construction and Remodeling
•Office / educational facilities / training facilities / healthcare facilities /
commercial facilities / data processing facilities
•Industrial plants / clean rooms / utilities / infrastructure
•Golf club houses / golf villages
•Provides one-stop service from design to installation and post-installation management
Fire Prevention System Diagnosis and Installation
•Designs and builds integrated fire prevention centers equipped with wired/wireless networks
•Installs fire detection systems using advanced detection systems such as Notifier and VESDA
•Installs fire extinguishing systems using optimum solutions that utilize clean fire extinguishing agents
•Installs gas detection systems using advanced detection systems such as Vertex and ACM-100
Elevator Consulting and Installation
•Offers elevator consulting and installation for new buildings, and diagnoses and repairs for
existing elevators
•Installs elevators specially created for semiconductor and LCD manufacturing plants (i.e. elevators
designed to meet cleanroom specifications or withstand heavier weight loads)
LED Lights Design and Installation
•Offers a complete set of services including design, diagnosis, and consulting to provide optimized lighting solutions for both new construction and remodeling projects
•Delivers and installs lighting for indoor use, landscaping, and other lighting solutions
2
Environment & Asset
Major
Accomplishments
Seagate Korea
Design Center
Location |Gwanggyo, Suji-gu, Yongin-si,
Gyeonggi
Client
|
Period
|
Seagate Korea
2012-
Specifics |Construction (25,788㎡, from B2
to 5F)
Samsung Fire &
Marine Insurance
Pangyo
Location |Sampyeong-dong, Bundang-gu,
Seongnam-si, Gyeonggi
Client
|
Period
|
Samsung Fire & Marine Insurance
2012-
Specifics |Construction (17,321㎡, from B7
to 13F)
Samsung’s
Head Office
Location | 67 Saejongdaero, Jung-gu, Seoul
|
Client
Samsung Electronics
/ Card
/ Asset Management
Period
2008-2009
|
Specifics | R
emodeling (83,639㎡, from B4 to
26F)
Pangyo
Technovalley
M Tower
Location |Sampyeong-dong, Bundang-gu,
Seongnam-si, Gyeonggi
Client
|
Period
|
MDM
2011
Specifics | Construction (13,894㎡, from B1
to 8F)
Parking
Building for
Samsung
Electronics in
Suwon
Location |Maetan-dong, Yeongtong-gu,
Suwon-si, Gyeonggi
Cheil Industries’
Integrated
Logistics Center
Location |Jeonho-ri, Gochon, Gimpo,
Gyeonggi
Client
|
Period
|
Samsung Electronics
2011-
Specifics |Construction (125,109㎡, from B4
to 2F)
Client
|
Period
|
Cheil Industries
2012-
Specifics |Construction (62,702㎡, from B2
to 5F)
Samsung
Electronics’
Hwaseong Line
No. 16
Location |Seogu-dong, Hwaseong-si,
Gyeonggi
Client
|
Period
|
Samsung Electronics
2010-2012
Specifics Disaster
Management (417,521㎡, Including elevator)
|
3
Environment & Asset
New Installation, Remodeling and Diagnosis of Elevators and Consulting Service
Samsung Seocho Town
(new installation)
Time Bridge
(new installation)
Ace Tower (remodeling)
Hanwha Building
(diagnosis and consulting)
Design, Installation and Replacement of LED Lights
Facade of POS
Tower
CJ E&M Center in
Sangam-dong
Seocho PR Building Head Office of Cheil 3 locations of Home
Plus
Worldwide
2. Energy
Energy Performance Diagnosis and Energy Use Reduction
•Provides energy consulting and energy efficiency plans for various business sectors
•Plants (petrochemical and oil refining industries) : manufacturing process improvement, steam
rationalization, MVR system, and power source conversions
•Other industries (including electrical and electronics industries) : air conditioning and heating system improvement, waste heat recovery systems, chilled water storage systems, co-generation systems,
etc.
Plant Construction
•Naphtha cracker construction, cobalt sulfate plant construction, sulfuric acid plant construction,
toner plant construction, etc.
Eco-Friendly Energy
•High-capacity fuel cells, heat pumps, photovoltaics, biomass, sludge recycling, etc.
Enervix
•A sub-brand dedicated to finding ways to achieve higher energy efficiency and pursue
engineering excellence
•Brand Name : a combination of energy, service, excellence and expertise
•Brand Slogan : Energy Efficiency & Engineering
•Brand Essence : Energy Humanism - Energy for Nature, Energy for Humans
4
Environment & Asset
Major
Accomplishments
Photovoltaic Power
Generation Project
in Gimcheon
Installation Capacity | 18.4MWh
(capable of serving 9,100 households)
Steam Network
Optimization
Annual Energy Savings | 53,363 TOE per year
Annual Cost Savings | 30.7 million USD
per year
Optimization of Utility
System
Annual Energy Savings | 19,800 TOE per year
Annual Cost Savings | 8.65 million USD
per year
Fuel Cells for Power
Generation
Location | GS Power’s Anyang Power
Generation Plant
Capacity | 4.8MW
3. Landscaping
Landscaping
•Design, planning, and construction of eco-friendly spaces such as public facilities, residential
complexes, office buildings, and industrial facilities
•Landscape maintenance and operation
Environmental Restoration
•Restoring the natural hydrologic cycle of river, lake, and wetland ecosystems
Creation of Golf Courses
•A comprehensive set of services for the development of golf courses from consulting to design
and construction
Major
Accomplishments
Landscaping Construction and Management
Banpo Raemian
Dongtan Woomi Lynn
Samsung Electronics’ Giheung unit
Chungwoo Golf Club
in Hoengseong
Hildesheim Golf Club in Jecheon
Creation of Golf Courses
Golf Club Q Anseong
5
Environment & Asset
4. Real Estate Service
Asset Life Cycle Service
New Construction
/ Acquisition
Transition
Operation
Value-added
Disposal
Deal Sourcing
Asset transiton
Lease marketing
Renovation
Finding potential
investors
Financial feasibility
study
Business
strategies
Performance assessment
Replacement
of facilities
Estimating
sales value
Capturing optimal
property value
Examining
contracts
Facility management and fire
protection (Repair/Mechanical/
Electrical/Elevator)
Market analysis
Due Diligence
Janitorial, security, parking
management
Design feasibility
study
Due Diligence
Property and Facility Management
•Manages a total of 167 buildings with a combined floor area of 5,750,000 square meters
(based on actual area under management in December 2011)
Classification
Offices
Training
Facilities
Research
Institutes
Plants
Welfare /
Recuperation
Facilities
Others
Number of
106
12
13
5
3
28
2,474,500
203,624
820,020
1,081,383
238,457
934,838
Buildings
Area
(square meters)
•Facility management consulting (high rises)
Corporate Property Service
Major
Accomplishments
•Offers consulting for property sale and acquisition, leasing service, and investment consulting
•Provides development consulting and asset management consulting
Property and Facility Management Service
Samsung Seocho Town
6
Seobu Finance Center
Signature Tower
Textile Center
Food Culture
Food Culture Division
The Samsung Everland Food Culture Division is a leading enterprise in the food and beverage
market, engaging in food service, food stuff distribution, and concessions and helping
consumers enjoy healthy diets and vibrant lives.
Welstory, a food service brand created by the division, provides highly nutritious and
great-tasting meals to manufacturers, offices, hospitals, training facilities, and government offices
across the nation, utilizing standardized cooking systems. It never rests in the development of
new menus that appeal to today’s consumers.
We have also launched “de la court”, a food and beverage service brand designed to lead the
advancement of the food industry. It caters to the individual needs of customers and offers a
premium quality culinary experience through its extensive menu and differentiated services.
It operates state-of-the-art logistics centers in the five regions of Yongin, Pyeongtaek, Waegwan,
Gimhae, and Gwangju in an effort to supply fresher, safer food stuff by following innovative
purchase and distribution practices. The food stuff distribution business provides food stuff
tailored to meet the individual needs of each customer, based on the root-and-branch quality
assurance process and the standardization of different food stuff items.
Samsung Everland is a trusted food service provider that has built its reputation in food hygiene
through performing more than 100,000 tests and analyses at its Food Research Institute, a food
hygiene testing organization authorized by the Korea Food and Drug Administration. It is also
noted for its competence in food poisoning bacteria examination as demonstrated by its
fast-track bacteria testing technologies patented in Korea and beyond.
To extend the reach of its service in quality food stuff distribution, it has set up various private
brands such as FRESIS and Mise-en-Place (specializing in ready-prepared food stuff).
It recently succeeded in advancing into the food concession business in its effort to deliver
distinctive service to a wider variety of consumers and to create better culinary infrastructure.
1
Food Culture
Overview
Division Name
| Samsung Everland Food Culture Division
Sales
| 939 million USD (in 2011)
Number of Employees | 2,131 (in 2011)
Website
| www.welstory.com
Information
| 82-1544-8272
Region
Food Service
Distribution of Food stuff
Seoul•Gyeonggi
Gangwon
82-2-759-1725
For cafeterias 82-31-288-0774
For restaurants 82-31-899-0627
Chungcheong
82-41-558-8912
82-31-899-0623
Gyeongbuk
82-54-979-0733
82-54-979-0732
Gyeongnam•Jeju
82-55-340-2517
82-55-340-2513
Jeolla
82-62-971-7248
82-62-971-7243
Main Businesses
| 1. Food Service 2. Food stuff Distribution 3. Concessions
1. Food Service
Serves 800,000 meals per day at 700 outlets
Targets manufacturers, offices, hospitals, training facilities, and government offices
Maintains an array of recipes and menu diagnosis programs
•Boasts 9,000 different recipes for delicious and highly nutritious foods
•Holds an and extensive list of creative and standard menus for food courts and cafeterias
•Screens problematic menus through cutting-edge menu diagnosis programs and ensures the
combination of ideal flavor and nutritional balance
Maintains an advanced cooking system guaranteeing good taste and safety
•Complies with 7,000 standard recipes and standard cooking processes
•Measures central temperatures of foods being cooked and begins cooking upon receiving orders to ensure safety
•Operates an advanced food hygiene management system and executes regular inspections
Premium Food Service
•Provides premier restaurant-level food service at different locations for a variety of cuisines
•Offers a vibrant environment to enjoy foods and beverages and to take refreshing breaks
•Flagship location: delacourt in Taepyeongro (opened in October 2011)
2
Provides 1,800 seats (6,300 customers served on average per day)
Operates an food court, cafeteria, premium Korean dish, western, and snack
Food Culture
Welstory, a Food and Beverage Brand
•A leading enterprise in the food and beverage industry offering customized services and food
stuff distributions
•Brand Name : a combination of well, standing for food science, pride, and trust, and story representing the enjoyment of good food
•Brand Slogan : Our Story ; Your Wellbeing
•Brand Promise
TRUST
We ensure the well-being of all customers by providing foods
that are clean, safe, and wholesome.
PRIDE
We strive to make all customers feel special! Welstory’s experts
have the knowledge and ideas to provide the best culinary
experience.
FUN
Explore our extensive menu of creative, healthful foods that will
add a sparkle to your daily life. Welstory is a delicious way to
make a difference in your lifestyle.
Food and beverage service brand “de la court”
•A food and beverage service brand designed to lead the advancement of the food industry
through an extensive menu and differentiated services.
•Brand Name : The name “de la court” stands for a “delicious, delightful court”
•Brand Promise
Trustworthy
We will continue to build trust by pursuing perfection in food
safety and sanitation, achieving an efficient quality control system, scientifically managing our menu, and inspiring consumers
to make healthful choices.
Pleasure
We will remain dedicated to bringing joy to your life through offering an extensive selection of innovative foods and services.
Fulfillment
Our tireless efforts to provide wholesome, delicious foods and
friendly service in a relaxing ambiance will make each meal more
fulfilling.
Major Clients
3
Manufacturers
Korean Air, GM Korea, Nexen Tire, Amore Pacific, Samsung Electronics
Offices
Woori Bank’s Head Office, Korea Exchange Bank’s Head Office,
Military Benefit Association Center, Doosan E&C
Healthcare Providers
Samsung Healthcare Group, National Cancer Center, Severance
Hospital, Ewha Woman’s University Mokdong Hospital
Training Facilities
training institutes of Hana Bank and Mirae Asset, Kyowon Training
Institute, Samsung Human Resources Development Center
Universities
Seoul National University, Korea University, KAIST, Chung-Ang
University, Sungkyunkwan University
Retirement Residence
Noble County
Food Culture
2. Food Stuff
Distribution
Serves 3,000 outlets
Provides food stuff customized for cafeterias and restaurants at manufacturing facilities, offices,
government offices, and hospitals as well as caterers
Established an order placement system for total cafeteria operation
•Offers food stuff and services customized in accordance with changing recipes, weekly menus, and the number of meals served
Well-organized Hygiene and Quality Control Systems
•Cold Chain System : maintaining optimum temperatures through the entire chain from arrival to stocking, release from storage, and delivery, enabling PDA-assisted real-time delivery management
•Integrated Quality Control System : ensuring the quality of food stuff from origin to destination with the Quality Assurance Team closely monitoring each supplier, and providing safe, healthy products by conducting regular food safety examinations led by the government-certified in-
house food laboratory and by carrying out pre-shipment inspections of products imported from overseas
Secures the freshest food stuff by dealing directly with local farmers and reliable overseas suppliers
Offers differentiated services such as hygiene management and service education, banquet service,
and operation consulting
Established a nationwide distribution network
Classification
Year of Completion
Size (square meters)
Regions Served
Yongin Logistics Center
1997
34,509 (square meters)
capital
Gimhae Logistics Center
2001
16,701 (square meters)
Busan, Gyeongnam
Waegwan Logistics Center
2005
19,871 (square meters)
Daegu, Gyeongbuk
Gwangju Logistics Center
2007
5,620 (square meters)
Gwangju, Honam
Pyeongtaek Logistics enter
2012
83,475 (square meters)
Seoul, Gyeonggi,
Chungcheong, Gangwon
Major Clients
Caterers
Hannong Castem, Ijo Catering Service, Jinpung Food Service, KT Cultural
Foundation
Manufacturers
Korea Aerospace Industries, Sinheung Precision, Maunaocean Development,
Samsung Total in Seosan
Healthcare Providers
Soonchunhyang University Hospital, Cheomdan Medical Center, St. Vincent’s
Hospital, Wusan Medical Foundation, Dongeun Medical Foundation
Family Restaurants
E-Land, ELX F&B, Deli Food, Corso Como
Franchises
bread&co., kamome, CoCo Ichibanya, The cup
Golf Clubs
Adonis Resort, New Korea CC, Shinwon Country Club
Hotels
Best Western, Songdo Park Hotel, Resom Spa Castle
Fresis, a High-quality Private Brand
4
•Produces high-quality products through joint research with experts
•Offers traditional soy sauce, chili and soy paste, cooking oil, and rice
Food Culture
3. Concessions
Operates eateries and convenient facilities located within department stores, shopping malls,
healthcare providers and airports
Leading Operation : concessions at Severance Hospital (opened in November 2010)
•Located on the lobby floor of Severance Hospital
•Operates the Food Zone and Retail Zone
•Food Zone consists of brands developed exclusively for food courts and dedicated to the
wellbeing of consumers
Delacourt, a Food court Brand
•Offers an array of trendy, quick-service menu items in a modern, luxurious ambience similar to upscale restaurants
•Provides premium quality culinary experience through comprehensive, customer-oriented
service
•Brand Name :derived from the French phrase of de la court (from the court), suggesting
“delicious court” or “delightful court”
•Key Message : delicious and delightful
Snapsnack, a Snack Brand
•A brand offering a variety of snacks and quick bites in a cozy atmosphere for those in need of a bite and a break
•Brand Name :The brand name emphasizes the meaning of “taking a quick bite.” Snapsnack is designed to conveniently serve busy workers who seek quality, casual foods
in a quick and convenient manner.
•Major Accomplishments : Gimpo International Airport
5
Resort
Resort Division
Everland Resort was established in 1976 under the name of Natural Farm Amusement Park
as the nation’s very first amusement park for families. Everland’s presence jump-started the
development of the national leisure and service industries. Today, Everland is the industry
innovator, elevating Korea’s entertainment infrastructure to world-class status and setting new
standards for the industry.
Everland Resort, Korea’s first theme park with over 40 state-of-the-art attractions, offers
something for everyone. For instance, Safari World is the world’s only safari park containing
both herbivorous and carnivorous animals. Monkey Valley and Animal Wonder World let visitors
experience different species of animals. Aesop Village follows the theme of Aesop’s fables.
Everland is also known for Caribbean Bay, its top-class water park, and Home Bridge, an
accommodation facility. The variety of attractions at Korea’s most comprehensive leisure resort
provides excitement, education, and relaxation for all ages.
Everland Resort unveiled T-Express in 2008 and the brand-new Aqualoop in 2011, both highly
anticipated for their large-scale investment. The two successful additions to Everland testify once
again to its position as the nation’s most popular theme resort. T-Express was selected as the
world’s most thrilling wooden rollercoaster ride in a recent poll conducted by Mitch Hawker of the
US, while Aqualoop is credited for starting a new era in Korea’s water park industry.
Everland Resort won the Presidential Prize in the Brand Sector of the Fifth Korea Design and
Brand Awards in 2003 organized by the Ministry of Commerce, Industry and Energy and the
Korea Institute of Design Promotion. In 2006, it was listed by Forbes as one of the world’s
top four theme parks. In 2008, it was selected as one of the Must-See Waterparks by the
International Association of Amusement Parks and Attractions. These awards and accolades
attest to Everland Resort’s rapid emergence as a central player in the global market.
Samsung Everland currently operates a total of five prestigious golf clubs noted for their refined
service, including Anyang Benest, Gapyeong Benest, Ansung Benest, Dongrae Benest and Glen
Ross. It continues to lead the progress of Korea’s golfing market based on the brand power of
Benest and its recent expansion into the golf consulting industry.
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Resort
Overview
Division Name
| Samsung Everland Resort Division
Sales
| 321 million USD (in 2011)
Number of Employees | 1,055 (in 2011)
Website | www.everland.com (Everland Resort), www.golfsamsung.com (Golf Clubs)
Information
| 82-31-320-5000
Main Businesses | 1. Resort 2. Golf Clubs
1. Resort
Everland Resort
•Opened on April 17, 1976
•Spans over 13,230,000 square meters in total
•Recorded 8,070,000 visitors in 2011
A leading resort brand – Everland Resort
•Everland Resort is a corporate brand that includes Everland, Caribbean Bay, and Home Bridge
•Brand Name :A combination of Ever, signifying “eternity” and “vitality”, and Land, representing “nature” and “comfort”
•Brand Essence : Inspiring
•Brand Mission : Sense-Feel-Do
•Sub-brands
Everland-a theme park providing outdoor relaxation and wild
adventures
Caribbean Bay-a waterpark designed around the theme of the 17th
century Caribbean Sea
Home Bridge-a new concept in accommodation offering
comfortable outdoor retreats for families
Everland
•Spans over 800,000 square meters
•Recorded 6,570,000 visitors in 2011
•Composed of 36 attractions, 17 F&B, and 25 retail shops
•Houses 2,250 animals of 200 different species
•For more information, call 82-31-320-5000
Caribbean Bay
•Spans over 120,000 square meters
•Recorded 1,500,000 visitors in 2011
•Composed of 31 water slides, 8 F&B, and 3 retail shops
•For more information, call 82-31-320-5000
2
Resort
Home Bridge Hostel
•Composed of 122 rooms in the main and new Home Bridge cabins / 81 rooms in
Home Bridge Hillside Youth Hostel (203 rooms)
•For reservations, call 82-31-320-5000
2. Golf Clubs
Anyang Benest Golf Club
•Opened in 1968
•Located at 1, Bugok-dong, Gunpo-si, Gyeonggi-do
•Composed of an 18-hole, par-72 course
•For more information, call 82-31-460-3301, 3302
Gapyeong Benest Golf Club
•Opened in 2004
•Located at San 52, Sandong-ri, Sang-myeon, Gapyeong-gun,
Gyeonggi-do
•Composed of a 27-hole, par-108 course
•For more information, call 82-31-589-8001
Ansung Benest Golf Club
•Opened in 1999
•Located at san 1, Samheung-ri, Geumgwang-myeon,
Anseong-si, Gyeonggi-do
•Composed of a 36-hole, par-144 course (including one 9-hole,
par-36 public course)
•For more information, call 82-31-670-0777
Dongrae Benest Golf Club
•Opened in 1971
•Located at san 128, Seon-dong, Geumjeong-gu, Busan
•Composed of an 18-hole, par-72 course
•For more information, call 82-51-580-0300
Glen Ross Golf Club
•Opened in 1999
•Located at 199, Everlandro, Pogok-eup, Cheoin-gu, Yongin-si,
Gyeonggi-do
•Composed of a 9-hole, par-36 course
•For more information, call 82-31-320-9600
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Appendix
Research Institutes and
Educational Institutions
Service Academy
•Opened in June 1994
•Provides education and counseling for improved service
•Major Accomplishments : Acquired ISO9001 for the first time in Asia in 1997
Received the first prize in the service education sector of the IAAPA Awards in 1999 (Guest SVC Training)
Developed and launched the Service Science Expert Training Course, a joint corporate-academic
cooperation program, in 2006
Culinary Academy
•Opened in June 1997
•Manages the improvement of food and beverage quality, the research and development of new menus,
and the training of F&B and cooking experts
•Major Accomplishments : Developed the industry’s first e-learning program in 2001
Published Theory of the Cooking System in 2002
Developed banquet service procedures in 2006
Food R&D Center
•Opened in January 1999
•Manages comprehensive quality assurance and control, safety analysis, and the development of
high-quality private brand food ingredient products
•Major Accomplishments : Selected as a food hygiene monitoring organization in 2001 by the Korea Food
and Drug Administration
Appointed as a livestock products hygiene monitoring organization in 2002 by the National Veterinary
Research and Quarantine Service
Developed ⓔGene-Check, an accelerated food poisoning bacteria detection system, in 2006 as a
research project sponsored by the Ministry of Commerce, Industry and Energy
Turfgrass Research Institute
•Opened in December 1993
•Manages the development of eco-conscious grass maintenance systems and comprehensive golf
course diagnosis and consulting
•Major Accomplishments : Acquired certification from the Ministry of Labor in 2006 for its Golf Course
1
Manager Qualification
Developed the golf course grass maintenance system in 2009
Retains more than 30 patents with respect to Anyang Joongji and the formation of ground for Korean
lawn grass
Appendix
Community Outreach
Major Community Outreach Programs in Operation
•Supports children diagnosed with rare diseases : Providing 850,000 USD for the medical expenses
of 200 children
•staging events for children diagnosed with incurable diseases, operating the Sound of Hope Choir
Samsung Everland Volunteers
•Launched in 1995
•Consists of 4 volunteer centers and 82 volunteer teams
Detailed Activities
School Bell.WWW
Providing education on healthy diets and food and nutrition information to
children at small schools in rural and remote areas based on our wealth of
expertise
Safe Playgrounds for Children
Building and repairing play facilities to ensure the safety of children at social
welfare organizations using our expertise in building maintenance and
landscaping
Safety Check and Repair Services for Welfare Facilities
Helping to maintain safety and cleanliness at welfare facilities in local
communities by providing safety checks and repair services
Free Meals to Disaster Victims and Food Aid for Underprivileged Seniors
Providing free meals to victims in disaster-stricken areas and nutritious food to
low-income families in local communities based on our expertise in food
service
Environment & Animal Academy
Helping children, the future leaders of society, learn the importance of protecting
the environment and animals by holding classes for elementary school students
in local communities at the Environment & Animal Academy
Supporting Rural Communities with Sisterhood Ties
We provide a hand to sister rural villages during the farming season and purchase
their produce on a regular basis for our food and beverage business. We also
operate the Welstory Mall, an online shopping mall showcasing products and
specialties of our sister rural communities, to help them expand their income and
improve self-sufficiency.
Building and Preserving a Natural Habitat for Gorals in Mount Woraksan
We regularly visit Mount Woraksan to check the condition of gorals freed into the
wild in 2009 and to build a sustainable, safe natural habitat for gorals. ties of our
sister rural communities, to help them expand their income and improve selfsufficiency.
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