IP Targeting Guide Reaching Unique Audiences With IP Intelligence Helping you promote and protect your online presence so you can deliver superior online performance to your customers. Target Unique Audiences Welcome to your IP Targeting Guide, where you can explore new ways to reach unique audiences using IP Intelligence. IP Intelligence offers marketers a scalable and cookie-free way to target audiences online. We help you deliver the right message, to the right audience at the right time. This guide showcases a few examples of the audiences your can reach with Neustar’s IP Intelligence solutions. Make Every Touch Count. Why Neustar Audience Targeting Solutions? Reaching unique audiences with display advertising Target by: 1) Geography (local or regional), 2) Organization (colleges, medical offices), or 3) Technographics (speed, technology used) The Foundation Before we dive into the different ways you can target, here are a few key terms to understand. What is an IP Address? An internet Protocol (IP) address is a numerical label assigned to devices participating in a computer network. The IP address provides an indicator to the approximate geography of a particular connection, along with various additional network characteristics associated with that connection. The IP Address carries no individual user characteristics, but offers unique and valuable insight for marketers to effectively target audiences online. What is IP Targeting? IP targeting is the method of determining the geolocation of a website visitor and delivering different content to that visitor based on his or her location, such as country, region/state, city, metro code/zip code, organization, IP address, ISP or other criteria. Online advertising benefits greatly from this technology by ensuring that relevant visuals and messages reach a relevant audience in a relevant location at a relevant time. What is an IP Audience Network? An IP Audience Network allows marketers to target audiences across the Internet with display, mobile and video advertising based on the various data attributes of a user’s connection to the Internet. Purchased inventory is matched across various exchanges and published directly based on the IP address. Is it Privacy Safe? Yes – The IP address only provides basic knowledge of the connection type, approximate location or organizational type. No cookies. No behavioral tracking. What Does This Mean? IP Intelligence offers marketers a scalable and privacy-safe way to target unique audiences online. Reach Unique Audiences Reach people where they live, work and play. Neustar’s IPtargeted campaigns have reached audiences while: » » » » » » » » » » » » » » Surfing the Web at home Researching at work Using WiFi at an airport Drinking a cup of Joe at Starbucks Staying at a hotel for business or pleasure (think what a competing hotel could do …) Attending an event at a convention center (think restaurant, events, hotel …) Working at a small business in a U.S. metro area Students access their account via college campus connection Getting a checkup at the doctor’s or dentist’s office Stationed at a military base Using their tablet in Central Park Working in a government office Shopping online for local offers At a specific company (think recruiting, promoting local businesses, potential partners) Select Your Audience • Category » Banks » Colleges / Universities » Global 5000 » Healthcare » Law Firms » Manufacturing » Military » Religious Organizations » Retail » Pharmaceutical » Small Business • Public Sector » Legislative Bodies » Utilities • State » Colleges / Universities » Corporations » Government » Key Industries • Get Started Today Select Audiences Select Your Category IP Targeting Banks Military Colleges & Universities Religious Organizations Global 5000 Retail Healthcare Pharmaceutical Law Firms Small Business Manufacturing Select Audiences Banks Banks The Details Market: • U.S. banking institutions Sub-Market: • Investment, savings institutions, commercial, online, credit unions, community Factoids: • As of June 2012, there are over 6,100 commercial banks in the United States • Over 400 U.S. banks have failed since 2008 Example Commercial Banks in the Fortune 500 include: » » » » » » » » » » Bank of America Corp. JP Morgan Chase & Co. Citigroup Wells Fargo Morgan Stanley Goldman Sachs Group American Express U.S. Bancorp Capital One Financial PNC Financial Services Sources: http://research.stlouisfed.org/fred2/series/USNUM; http://www.forbes.com/sites/greatspeculations/2012/03/14/u-s-bancorps-appetite-for-failed-banks-shows-itsstrength/; http://money.cnn.com/magazines/fortune/fortune500/2012/industries/30/ Select Audiences Colleges / Universities The Details Market: • Colleges/ Universities in U.S. Sub-Market: • State, conference, vocation, community colleges Factoids: • The U.S. has over 7,000 higher education institutions and over 15 million students Example America's Top Colleges (Forbes) Select Audiences Williams College Wesleyan University Grinnell College Princeton University United States Military Academy Amherst College Stanford University Harvard University Whitman College Colgate University Bowdoin College Tufts University Middlebury College Haverford College Scripps College University of Chicago Massachusetts Institute of Technology United States Air Force Academy Northwestern University Claremont McKenna College California Institute of Technology Yale University Carleton College Swarthmore College United States Naval Academy University of Notre Dame Wellesley College Colby College Brown University Duke University Pomona College Vassar College Washington and Lee University Boston College College of the Holy Cross Rice University Union College Dartmouth College Colorado College Bates College Lafayette College Centre College Columbia University Skidmore College University of California-Berkeley Hamilton College Oberlin College Wofford College University of North Carolina at Chapel Hill Rhodes College Kenyon College Westmont College Harvey Mudd College Emory University University of Virginia-Main Campus Georgetown University Bucknell University College of William and Mary DePauw University Cornell University University of Pennsylvania Vanderbilt University Bryn Mawr College University of California-Los Angeles Smith College Sewanee: The University of the South Barnard College Dickinson College Hillsdale College Davidson College Connecticut College Lawrence University St Lawrence University Virginia Military Institute Wheaton College (IL) Santa Clara University Wake Forest University St. Olaf College Knox College Trinity College Furman University Boston University Mount Holyoke College Saint Norbert College Saint Anselm College Wabash College Hobart William Smith Colleges Saint Michaels College Hampden-Sydney College University of Minnesota-Morris Brandeis University Reed College University of Michigan-Ann Arbor Transylvania University Kalamazoo College Willamette University United States Coast Guard Academy Carnegie Mellon University The College of Wooster Gettysburg College Sources: http://www.braintrack.com/us-colleges, http://www.forbes.com/top-colleges/list/ Global 500 Global 5000 The Details Select Audiences Market: • Largest 5000 companies around the world Factoids: • There are over US$42 trillion (USD) of revenue and 116 million employees in the Global 5000. The revenue per employee for these top companies in the world is over $357,000. Example As of April 2012, the top 10 companies in the world are: » » » » » » » » » » Wal-Mart Stores Exxon Mobil Royal Dutch Shell BP China Petroleum & Chemical State Grid (China) PetroChina Ltd Toyota Motor Japan Post Chevron Sources: http://theglobal5000.com/databases/the-global-5000-companies/ Healthcare The Details Market: • Healthcare, medial care Sub-Market: • Physicians, medical networks, patients within medical facility, medical facilities, medical suppliers Factoids: • World Health Organization estimates there are 9.2 million physicians, 19.4 million nurses and midwives, 1.9 million dentists and other dentistry personnel, 2.6 million pharmacists and other pharmaceutical personnel, and over 1.3 million community health workers worldwide, making the health care industry one of the largest segments of the workforce. • Health expenditures in the U.S. neared $2.6 trillion in 2010, over 10 times the $256 billion spent in 1980. The rate of growth in recent years has slowed relative to the late 1990s and early 2000s, but is still expected to grow faster than national income over the foreseeable future. Example Eight medical systems are currently ranked on the Fortune 500 list: Company Select Audiences Rank HCA Holdings 94 Community Health Systems 198 Tenet Healthcare 272 Universal Health Services 339 DaVita 359 Health Management Associates 423 Kindred Healthcare 444 Vanguard Health Systems 484 Sources: http://en.wikipedia.org/wiki/Health_care_industry, www.kaiseredu.org/issuemodules/us-health-care-costs/background-brief.aspx ; http://money.cnn.com/magazines/fortune/fortune500/2012/industries/222/ Law Firms Possibilities The Details Market: • Attorneys Sub-Market: • Practice Area may include litigation, trademark, employment, etc., as well as size of firm, firm location Factoids: • According to the American Bar Association, there are over 1.25 million licensed lawyers in the U.S. Example Number of Active Lawyers Per Capita # 2010 Population # Lawyers Active & Resident (2010) # Lawyers/10,000 Residents (2010) 610,589 49,207 805.89 19,577,730 157,778 80.59 3 Massachusetts 6,631,280 44,121 66.53 4 Connecticut 3,526,937 20,309 57.58 5 Illinois 12,944,410 60,069 46.41 6 New Jersey 8,732,811 40,286 46.13 7 Minnesota 5,290,447 22,585 42.69 8 California 37,266,600 153,155 41.1 9 Missouri 6,011,741 23,728 39.47 10 Louisiana 4,529,426 17,688 39.05 1 2 Select Audiences State District of Columbia New York Sources: http://www.americanbar.org/resources_for_lawyers/profession_statistics.html; http://lawschooltuitionbubble.wordpress.com/original-research-updated/lawyers-percapita-by-state/ Manufacturing Possibilities The Details Market: • Manufacturing of goods and services Sub-Market: • Food, beverage, textile. apparel, wood and paper, chemical, petroleum & coal, machinery, computer & electronics, transportation/automotive, etc. Factoids: • The U.S. manufacturing sector consists of about 290,000 establishments (single-location companies and units of multi-location companies) with combined annual sales of about $5 trillion. Example Select Audiences Sources: http://www.hoovers.com/industry/manufacturing-sector/114-1.html#; http://www.manufacturing.gov/data.html Military The Details Market: • U.S. Military Sub-Market: • Military and civilian personnel, military branches, defense contractors, defense agencies Factoids: • As of December 31, 2011, there are over 1.2 million active duty military personnel serving in the U.S. and its territories Example Current projections through 2017 reflect a downward trend in defense spending. Well-targeted advertising is key as budgets will be limited. Sources: http://siadapp.dmdc.osd.mil/personnel/ MILITARY/history/hst1112.pdf; http://www.usgovernmentspending.com/spending_chart_2002_2022USb_13s1li111mcn_31t Select Audiences Religious Organizations The Details Market: • Religious institutions Sub-Market: • Places of worship, colleges, charities, employees of religious institutions (clergy and non-clergy), congregants Factoids: • There are some 1.3 million students in religious colleges and universities in the U.S., and that number is growing Example The number of organizations engaged in religious lobbying or religionrelated advocacy in Washington, D.C., has increased roughly fivefold in the past four decades, from fewer than 40 in 1970 to more than 200 today. These groups collectively employ at least 1,000 people in the greater Washington D.C. area and spend at least $350 million a year on efforts to influence national public policy. As a whole, religious advocacy organizations work on about 300 policy issues. Select Audiences Sources: http://www.campuscorner.com/religious-affiliations.htm; http://www.pewforum.org/lobbying-religious-advocacy-groups-in-washington-dc.aspx Retail The Details Market: • Sales of finished products (individuals and companies) Sub-Market: • Grocery, clothing, general merchandise Factoids: • According to the latest annual report from the U.S. Commerce Department, total retail sales in 2011 were $4.7 trillion, which represents an 8% increase over 2010 total retail sales (including food service and automotive) Example 2011 Top 5 Retailers Select Audiences Rank Company Headquarters 1 Wal-Mart Bentonville, AR 2 Kroger Cincinnati, OH 3 Target Minneapolis, MN 4 Walgreen Deerfield, IL 5 The Home Depot Atlanta, GA Sources: http://retailindustry.about.com/od/statisticsresearch/p/retailindustry.htm; http://www.stores.org/2011/Top-100-Retailers Pharmaceutical The Details Market: • Pharmaceutical industry from research to drug distribution Sub-Market: • Production & manufacturing, research, medical professionals, medical devices, drugs, contract and regulatory, sales & marketing, packaging, etc. Factoids: • There are approximately 3.1 million jobs in the biopharmaceutical sector Example The pharmaceutical industry, in general, has been lagging the S&P500 over the past few years. Factors like patent expiries, generic competition, U.S. healthcare reform and pipeline disappointments have hampered the performance of the industry. Global spending for medicines is expected to reach almost $1.1 trillion by 2015, according to the IMS Institute. However, the five-year compound annual growth rate of 3-6% represents a significant slowdown from the 6.2% annual growth seen in the last five years. Sources: http://www.phrma.org/sites/default/files/159/phrma_profile_2011_final.pdf; http://www.zacks.com/stock/news/68260/pharmaceutical-etfs Select Audiences Small Business The Details Market: • Businesses that are independently-owned, have a small number of employees, are for-profit and not dominant in their field Sub-Market • Self-employed / independent contractors, homebased, online, etc. Factoids: • In 2009, there were 27.5 million businesses in the United States, according to Office of Advocacy estimates. • The most recent Census data show that there were 6.0 million firms with employees in 2007 and 21.4 million without employees in 2008. Example In New York City alone, more than 200,000 firms qualify as small businesses and together they account for fully two-thirds of the city’s private sector jobs. Although small businesses by definition employ fewer than 500 employees, 96% of New York’s small firms have fewer than 50 employees. Northern New Jersey has roughly the same number of small firms and a similar distribution of employment. Analysis of census data shows that 48% of New York entrepreneurs are foreign-born. Select Audiences Sources: http://web.sba.gov/faqs/faqindex.cfm?areaID=24; http://www.newyorkfed.org/regional/smallbiz_survey.pdf; http://www.crainsnewyork.com/article/20111002/SMALLBIZ/310029975 Public Sector Legislative Bodies Utilities Select Audiences Legislative Bodies The Details Market: • Congress, state government Sub-Market: • Elected officials, congressional staff; state, county, and city offices; government departments; courts Factoids: • In Congress, the average House staff size is 14. The average Senate staff size is 35; however, the range in the Senate varies from ~32 to as many as 45. Example States with the highest number of legislators: Rank State Legislators 1 New Hampshire 424 2 Pennsylvania 253 3 Georgia 236 4 New York 212 5 Minnesota 201 6 Massachusetts 200 7 Missouri 197 8 Maryland 188 9 Connecticut 187 10 Maine 186 Sources: http://www.law.yale.edu/documents/pdf/CDO_Public/2011_Guide_Body_Public.pdf http://www.cga.ct.gov/2010/rpt/2010-R-0292.htm Select Audiences Utilities The Details Market: • Gas, electric, waste management, water delivery and purification Sub-Market: • Public (cooperatives, state/city owned), private Factoids: • More than 3,273 traditional electric utilities in the United States are responsible for ensuring an adequate and reliable source of electricity to all consumers in their service territories • According to the Energy Information Administration, overall electricity demand is expected to increase a total of 19.5% from 2010 to 2035 Example California Utilities » » Azusa Light & Water East Bay Municipal Utility District » Glendale Public Service Department » » Gridley Municipal Utilities Healdsburg Municipal Electric Department » Los Angeles Department of Water and Power » » Select Audiences » » » » » » » » Nevada Irrigation District Pacific Gas & Electric (PGE) Pacific Power Riverside Public Utilities Sacramento Municipal Utility District Santa Clara Electric Department San Diego Gas & Electric (SDG&E) Sierra-Pacific Power Southern California Edison Southern California Public Power Authority » » » Pasadena Water & Power Burbank Water & Power Anaheim Public Utilities Sources: http://www.eia.gov/cneaf/electricity/page/prim2/toc2.html; http://www.eei.org/whatwedo/DataAnalysis/IndustryData/Pages/default.aspx Select Your State States Select States Select Audiences Alabama Indiana Nebraska South Carolina Alaska Iowa Nevada South Dakota *Arizona Kansas New Hampshire Tennessee Arkansas Kentucky New Jersey Texas California Louisiana New Mexico Utah *Colorado Maine New York Vermont Connecticut Maryland *North Carolina Virginia Delaware Massachusetts North Dakota Washington *Florida Michigan Ohio West Virginia Georgia Minnesota Oklahoma Wisconsin Hawaii Mississippi Oregon Wyoming Idaho *Missouri Pennsylvania Illinois Montana Rhode Island *2012 Swing States Alabama Select States Select Audiences College/University Corporations Auburn University Calhoun Community College Jefferson State Shelton State Troy University Tuskegee University University of Alabama BellSouth ENERGEN Corporation HealthSouth Corp Protective Life Corp Regions Financial Vulcan Materials Government Key Industries State Offices County Offices City Offices Utilities Agribusiness Automobile Manufacturing Hydroelectric Power Mining Steel Manufacturing Tourism Alaska Alaska Select States Select Audiences College/University Corporations Alaska Pacific University Charter College Kodiak College Prince William Sound College University of Alaska ASRC Energy Services BP Exploration (Alaska) Inc. CH2M Hill Fred Meyer Providence Health & Services Trident Foods Government Key Industries State Offices County Offices City Offices Utilities Agriculture Fishing Mining Oil Arizona Arizona Select States Select Audiences College/University Corporations Arizona Christian University Arizona State University Arizona Western College Central Arizona College Eastern Arizona College Grand Canyon University Northern Arizona University Prescott College University of Arizona Apollo Group Banner Health Bashas’ Supermarkets Freeport-McMoRan Copper & Gold, Inc. The Go Daddy Group, Inc. Pinnacle West Capital Corp US Airways West Fargo & Co. Government Key Industries State Offices County Offices City Offices Utilities Agribusiness IT Manufacturing Mining Tourism Arkansas Arkansas Select States Select Audiences College/University Corporations Arkansas State University Henderson State University Lyon College Southern Arkansas University University of Arkansas University of Central Arkansas University of The Ozarks Acxiom Corp. Arkansas Best Corporation Dillard’s Inc. J.B Hunt Transportation Murphy Oil Corporation The Stephens Group Tyson Foods USA Truck Inc. Wal-Mart Stores Inc. Government Key Industries State Offices County Offices City Offices Utilities Agriculture Electronic Equipment Manufacturing / Durable Goods Mining Rice Processing Wood and Paper Products California California Select States Select Audiences College/University Corporations Academy of Art University California Institute of Technology California State University Chapman University Pepperdine University Santa Clara University Stanford University University of California University of San Diego University of San Francisco University of Southern California Amgen Apple Chevron Cisco Systems DirectTV Google Hewlett-Packard Ingram Micro Intel Oracle Occidental Petroleum Safeway Walt Disney Wells Fargo Government Key Industries State Offices County Offices City Offices Utilities Agriculture Aerospace/Defense Entertainment Construction/Building Technology Tourism Colorado Colorado Select States Select Audiences College/University Adams State College Colorado Mesa University Colorado State University University of Colorado University of Northern Colorado Western State College Corporations Ball Corp. Cyprus Amax Minerals Dish Network Corp. EchoStar Corp Liberty Global Molson Coors Brewing Company QEP Resources Inc. Qwest Richmond American Homes Storage Technology US West Government Key Industries State Offices County Offices City Offices Utilities Aerospace Agribusiness Bioscience Energy Emerging Technologies Financial Services Information Technology Manufacturing Mining Telecommunications/Digital Media Connecticut College/University Albert Magnus College Central Connecticut State University Eastern Connecticut State University Fairfield University Holy Apostles College & Seminary Mitchell College Post University Quinnipiac College St. Joseph College Trinity College Corporations Aetna Inc. Champion International Corp. Fortune Brands Inc. General Electric Gerald Metals Inc. The Hartford Financial Services Group Holberg Industries Inc. International Paper Co. Pitney Bowes Inc. Tosco Corp. University of Bridgeport Tenneco Inc. University of Connecticut United Technologies Corp. Wesleyan University Xerox Corp Yale University Select States Select Audiences Government Key Industries State Offices County Offices City Offices Utilities Aerospace Healthcare Manufacturing Office Products & Systems Paper & Packaging Technology Delaware Select States Select Audiences College/University Corporations Delaware State University Goldey-Beacom College University of Delaware Wesley College Widener University Wilmington University AstraZeneca DuPont MBNA PFPC, Inc. Proctor & Gamble Quest Pharmaceutical Services, LLC SLM Government Key Industries State Offices County Offices City Offices Utilities Chemical Financial Services Healthcare Pharmaceuticals Florida Florida Select States Select Audiences College/University Corporations Florida Agricultural and Mechanical University Florida Atlantic University Florida Gulf Coast University Florida International University Florida State University New College of Florida University of Central Florida University of Florida University of North Florida University of South Florida University of West Florida AutoNation Burger King Carnival Corp. Citrix Systems CSX Darden Restaurants Jabil Circuit NextEra Energy Office Depot Publix Super Markets Southern Wine & Spirits Tech Data Corp World Fuel Services Government Key Industries State Offices County Offices City Offices Utilities Aviation/Aerospace IT Manufacturing Shipping/Distribution Tourism Travel/Hospitality Georgia Georgia Select States Select Audiences College/University Corporations Berry College Covenant College Emory University Georgia Tech Mercer University Morehouse College Oglethorpe University Savannah College of Art and Design Spelman College University of Georgia Wesleyan College Aflac AGSO Coca-Cola Company Coca-Cola Enterprises Delta Airlines First Data Genuine Parts The Home Depot Newell Rubbermaid Southern Company Sun Trust Banks United Parcel Service Government Key Industries State Offices County Offices City Offices Utilities Beverages Delivery/Shipping Financial Services Manufacturing Hawaii Select States Select Audiences College/University Corporations Argosy University Brigham Young University, Hawaii Chaminade University Hawaii Pacific University Remington College University of Hawaii Alexander & Baldwin Inc. Aloha Airlines Bank of Hawaii Corp. Hawaiian Airlines Inc. Hawaiian Electric Industries Inc. Hawaii Medical Service Association Hawaii Pacific Health NOH Foods of Hawaii Government Key Industries State Offices County Offices City Offices Utilities Agribusiness Real Estate Tourism Transportation Idaho Select States Select Audiences College/University Corporations Boise State Brigham Young Idaho State Lewis & Clark University of Idaho Alligator Diesel Performance Balihoo Portage Micron Technologies Scentsy ScotteVest Sunshine Minting Valued Merchant Services Government Key Industries State Offices County Offices City Offices Utilities Agriculture Manufacturing Mining Illinois Select States Select Audiences College/University Corporations Chicago State University DePaul University Illinois State University Loyola University Northwestern University Northern Illinois University Southern Illinois University University of Illinois Allstate Archer Daniels Midland Co. The Boeing Company Caterpillar Deere & Company Kraft Foods McDonalds Sears Holdings State Farm Insurance Cos. Walgreens Government Key Industries State Offices County Offices City Offices Utilities Aerospace & Defense Agribusiness Food Consumer Products Insurance Manufacturing Utilities Indiana College/University Corporations Ball State University Butler University Biomet Inc. BrightPoint Conseco Inc. CTS Corp. Cummins Dow AgroSciences Eli Lilly NiSource Inc. Steel Dynamics Wellpoint Zimmer Holdings Franklin College Indiana State University Indiana University Purdue University University of Evansville University of Notre Dame Wabash College Select States Select Audiences Government Key Industries State Offices County Offices City Offices Utilities Agribusiness/Cattle Manufacturing Pharmaceuticals Shipping/Transportation Iowa Select States Select Audiences College/University Corporations Briar Cliff College Des Moines University Drake University Iowa State University University of Iowa University of Northern Iowa Wartburg College Aviva USA Casey’s General Stores EdgeCore GreatAmerica Leasing Hy-Vee Inc. Perishable Distributors of IOWA LTD McGladrey Nationwide Principal Financial Rockwell Collins Government Key Industries State Offices County Offices City Offices Utilities Agribusiness Manufacturing Technology Kansas Select States Select Audiences College/University Corporations Emporia State University Fort Hays State University Kansas State University Pittsburg State University University of Kansas Wichita State University Deere & Company The Kroger Company Lincoln Financial Group Quest Diagnostics Seaboard Corporation Sprint Nextel Corporation YRC Worldwide Westar Energy Inc Government Key Industries State Offices County Offices City Offices Utilities Agribusiness Manufacturing Food Processing Mining Telecommunications Kentucky Select States Select Audiences College/University Corporations Eastern Kentucky University Kentucky State University Morehead State University Murray State University Northern Kentucky University University of Kentucky University of Louisville Western Kentucky University Ashland Inc Brown-Forman Corporation General Cable Corporation Humana Inc Kindred Healthcare Lexmark International Omnicare YUM! Brands Government Key Industries State Offices County Offices City Offices Utilities Agribusiness Healthcare Livestock Manufacturing Mining Spirits Louisiana Select States Select Audiences College/University Corporations Louisiana State University Louisiana Tech University McNeese State University Southern University Tulane University University of Louisiana Xavier University of Louisiana Atmos Energy Corporation Boyd Gaming Corporation Capital One Financial CenturyLink Century Tel, Inc. Entergy Corporation Freeport-McMoran Shaw Group Government Key Industries State Offices County Offices City Offices Utilities Agribusiness Chemicals Commercial Fishing Manufacturing Petroleum/Oil Refining Maine Select States Select Audiences College/University Corporations Andover College Bates College Bowdoin College Saint Joseph’s College of Maine Unity College University of Maine University of New England University of Southern Maine Cianbro Companies Eastern Maine Healthcare Systems Fairchild Semiconductor Intl. Georgia-Pacific Corp. Hancock Lumber IDEXX Laboratories L.L. Bean Olympia Sports Webber Energy Fuels Wright Express Corporation Government Key Industries State Offices County Offices City Offices Utilities Apparel Healthcare Lumber/Paper Manufacturing Technology Textiles Veterinary Services Maryland College/University Corporations Goucher College Hood College Johns Hopkins University Loyola University McDaniel College Black & Decker Booz Allen Hamilton CarMax Choice Intl. Constellation Energy Coventry Healthcare Host Hotels & Resorts Lockheed Martin Marriott International Under Armour Mount St. Mary’s University St. John’s College St. Mary’s College Towson State University United States Naval Academy University of Maryland Select States Select Audiences Government Key Industries State Offices County Offices City Offices Utilities Agribusiness Energy Hospitality/Tourism Manufacturing Massachusetts College/University Corporations Berklee College of Music Boston College Boston University Harvard University Biogen Idec Boston Scientific EMC Global Partners Liberty Mutual Insurance Massachusetts Mutual Life Insurance Raytheon Company Staples State Street Corp. Massachusetts Institute of Technology University of Massachusetts Smith College Stonehill College Tufts University Northeastern University Wellesley College Select States Select Audiences The Stop & Shop Supermarket Co.LLC Thermo Fisher Scientific TJX Companies Government Key Industries State Offices County Offices City Offices Utilities Biotech Insurance Financial Services Manufacturing Technology Michigan Select States Select Audiences College/University Corporations Central Michigan University Eastern Michigan University Ferris State University Michigan State University Michigan Technological University University of Michigan Western Michigan University Ally Financial Dow Chemical Company DTE Energy Ford General Motors Kellogg Company Lear Corporation Penske Automotive Group Stryker Corporation TRW Automotive Holdings Whirlpool Corporation Kelly Services Government Key Industries State Offices County Offices City Offices Utilities Aerospace Automobiles/Transportation Chemicals Manufacturing Minnesota Select States Select Audiences College/University Corporations Capella University Central Lakes College Century College Minnesota State University St. Cloud State University University of Minnesota Walden University American Financial Best Buy CHS Inc General Mills Land O’Lakes Hormel Foods Medtronic Inc Supervalu Inc Target Corporation 3M United Health Group US Bancorp Xcel Energy Government Key Industries State Offices County Offices City Offices Utilities Agribusiness Financial & Insurance Services Health Care Services Manufacturing Renewable Energy Retail Services Mississippi Select States Select Audiences College/University Corporations Alcorn State University Jackson State University Mississippi State University University of Mississippi University of Southern Mississippi Ergon Inc Entergy Nuclear Northeast Howard Industries Inc. Irby Company Mississippi Power Company Microtek Medical Holdings Valspar The Yates Companies, Inc. Government Key Industries State Offices County Offices City Offices Utilities Agribusiness Manufacturing Lighting & Electronics Mining Oil Refining Textiles Tourism Missouri Select States Select Audiences College/University Corporations Lincoln University Lindenwood University Missouri Southern State University Missouri State University Saint Louis University Truman State University University of Central Missouri University of Missouri Washington University in St. Louis Ameren Corporation Centene Charter Communications Inc Emerson Electric Company Express Scripts Inc Graybar Electric Monsanto Company O’Reilly Automotive Inc Peabody Energy Corporation Reinsurance Group of America Government Key Industries State Offices County Offices City Offices Utilities Agribusiness Automotive Energy Healthcare Services Financial Services Life Sciences Transportation & Logistics Montana Select States Select Audiences College/University Corporations Carroll College Little Big Horn College Montana State University Montana Tech Rocky Mountain College University of Great Falls University of Montana Benefis Healthcare Big Sky Resort Blue Cross and Blue Shield Blackfeet Tribal Operations Smurfit-Stone Container Corporation Stillwater Mining Co. Government Key Industries State Offices County Offices City Offices Utilities Healthcare Insurance Mining Tourism Nebraska College/University Corporations Bellevue University Chadron State College Creighton University Nebraska Wesleyan University Berkshire Hathaway ConAgra Foods Mutual of Omaha Peter Kiewit Sons’ Union Pacific Peru State College University of Nebraska Wayne State College Select States Select Audiences Government Key Industries State Offices County Offices City Offices Utilities Agribusiness Engineering Insurance Manufacturing Nevada Select States Select Audiences College/University Corporations College of Southern Nevada Great Basin College Nevada State College Touro University Nevada University of Nevada Western Nevada College Allegiant Air AMERCO Bally Technologies Camden Property Trust Caesars Entertainment Las Vegas Sands MGM Resorts International Wynn Resorts Zappos.com Government Key Industries State Offices County Offices City Offices Utilities Gaming/Tourism Manufacturing Mining New Hampshire Select States Select Audiences College/University Corporations Colby-Sawyer College Dartmouth College Franklin Pierce University Hesser College Keene State College New England College University of New Hampshire Atrium Medical Corporation Associated Grocers of New England Autodesk BankNorth CCA Global Partners Eastern Mountain Sports Stonyfield Farm Timberland Government Key Industries State Offices County Offices City Offices Utilities Agribusiness Financial Services Manufacturing Sporting Goods New Jersey Select States Select Audiences College/University Corporations Berkeley College DeVry University Eastwick College Fairleigh Dickinson University Monmouth University New Jersey Institute of Technology Princeton University Rider University Rutgers University Seton Hall University Thomas Edison State College Automatic Data Processing (ADP) Avis Budget Group Becton Dickinson Hertz Global Holdings Johnson & Johnson KPMG Merck Meridian Health Novo Nordisk Government Key Industries State Offices County Offices City Offices Utilities Agriculture Chemical Healthcare Pharmaceuticals Tourism New Mexico Select States Select Audiences College/University Corporations American Century University Eastern New Mexico University National American University New Mexico State University University of New Mexico New Mexico River Adventures PNM Resources Presbyterian Healthcare Services Sandia National Laboratories TMST Inc. Trinity Capital Corp Government Key Industries State Offices County Offices City Offices Utilities Agriculture Manufacturing Mining Tourism New York New York College/University Corporations Adelphi University Berkeley College American Express BNY Mellon Icahn Enterprises Metlife Omnicom Time Warner Virgin Media Government Key Industries City University of NY (CUNY) Columbia University Fordham University Parsons School of Design St. John’s University Sarah Lawrence College State University of New York (SUNY) Syracuse University United States Military Academy Vassar College State Offices County Offices City Offices Utilities Select States Select Audiences Financial/Trade Manufacturing Media/Telecommunications Tourism North Carolina College/University Corporations Barton College Carolina Christian College Duke University Ameritrust Bank of America BB&T Burlington Industries Duke Power Family Dollar Goodrich Corporation LabCorp Lowe’s Nucor Reynolds American Inc. Wachovia Bank. East Carolina University Johnson &Wales University North Carolina Agricultural and State University North Carolina State University University of North Carolina Wake Forest University Winston-Salem University Select States Select Audiences Government Key Industries State Offices County Offices City Offices Utilities Biotechnology Energy Financial Manufacturing Pharmaceuticals Textiles North Dakota Select States Select Audiences College/University Corporations Bismarck State College Dickinson State University North Dakota State University Rasmussen College University of North Dakota ADM Enterprises, Inc. BNCCORP Inc. Capital Financial Holdings Inc. Community First Minn-Dak Farmers Cooperative MDU Resources Group Red Trail Energy Titan Machinery Government Key Industries State Offices County Offices City Offices Utilities Agribusiness Chemicals Financial Services Manufacturing Ohio Select States Select Audiences College/University Corporations Bowling Green State University Cleveland State University Kent State University Miami (Ohio) University Ohio State University Ohio University University of Akron University of Cincinnati University of Toledo Wright State University Youngstown State University Cardinal Health Inc Eaton FirstEnergy Goodyear Tire Company The Kroger Company Limited Brands Inc Marathon Oil Corporation Macy’s Inc Nationwide Insurance Parker Hannifin Proctor & Gamble Progressive Government Key Industries State Offices County Offices City Offices Utilities Agribusiness Automotive Energy Healthcare Services Household and Personal Products Retail Oklahoma Select States Select Audiences College/University Corporations Connors State College Langston University Murray State College Northeastern State University Oklahoma State University Seminole State College University of Oklahoma University of Tulsa American Fidelity Insurance ONEOK, Inc Chesapeake Energy Corp Devon Energy Corporation OGE Energy Corporation QuikTrip The Williams Companies Government Key Industries State Offices County Offices City Offices Utilities Agribusiness Energy Manufacturing Oregon College/University Corporations Eastern Oregon College Everest College Lewis & Clark College Oregon State University Portland State University Reed College Southern Oregon University University of Oregon University of Portland Adidas America, Inc. Hewlett-Packard Intel Nike Precision Castparts Providence Health & Services Rosebug Forest Products Wells Fargo Western Oregon Select States Select Audiences University Government Key Industries State Offices County Offices City Offices Utilities Financial Services Forestry & Wood Products Manufacturing Outdoor Gear & Apparel Retail Technology Pennsylvania Select States Select Audiences College/University Corporations Bucknell University Carnegie Mellon University Chatham University Drexel University Lehigh University Airgas AmerisourceBergen Aramark Cigna Comcast H.J.Heinz Penn State University of Pennsylvania University of Pittsburgh Villanova University The Hershey Company Government Key Industries State Offices County Offices City Offices Utilities Energy Construction Financial Manufacturing Transportation/Warehousing Jones Apparel Group PNC Bank PPL Corporation U.S. Steel Vanguard Group Wesco Rhode Island Select States Select Audiences College/University Corporations Brown University Johnson & Whales University Naval War College Providence College Rhode Island College Roger Williams University University of Rhode Island CVS Caremark Corporation FM Global Gtech Hasbro Providence Equity Partners Swarovski North America Textron Government Key Industries State Offices County Offices City Offices Utilities Financial Insurance Manufacturing South Carolina College/University Corporations The Citadel Clemson University College of Charleston Furman University Newberry College South Carolina State University Southern Methodist College AbitibiBowater Burroughs & Chapin Co, Inc. Domtar SCANA Corporation Sonoco Products ScanSource University of South Carolina Winthrop University Select States Select Audiences Government Key Industries State Offices County Offices City Offices Utilities Agribusiness/Forestry Automotive Electronics Manufacturing Tourism South Dakota Select States Select Audiences College/University Corporations Black Hills State University Dakota State University Dakota Wesleyan University Northern State University South Dakota State University South Dakota School of Mines & Technology University of South Dakota University of Sioux Falls Black Hills Corp Daktronics Inc HSBC Card Services IBP Hog Market Inc. 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