The Competitive and SWOT Analysis of Coca-Cola and the NAACP
Devin Edwards Jeremy Johnson Quintin Glover
Nia Groce Lakeisha Herman Toni Talley
Professor Angela Harris

1. SWOT Analysis of the NAACP
2. Competitive Analysis of the NAACP
3. SWOT Analysis of Coca-Cola
4. Competitive Analysis of Coca-Cola

Harmful Helpful
• First of its kind
• Largest civil rights group
• Long history
• Viewed as old and irrelevant
• Small support from the
African-American community
• Having a black president
• New digital media
• Minorities are becoming the majority
• Less racial problems are coming to light
• Tea Party and KKK
• More groups for ethnic groups

Direct and Indirect Competitors of
NAACP
Direct Indirect
Offer identical or similar products Offer close substitutes as products
Ex: Puma Top Gifts competes with web retailers who are selling artwork and similar products
Ex: TV and Internet are indirect to Amazon.com's because each competes for consumer's leisure time
• National Urban League
• Southern Christian
Leadership Conference
• Rainbow Push
• P.E.T.A.
• Habitat for Humanity
• Ronald McDonald House

Actual and Potential Competitors of
NAACP
Actual rival: the contestant you hope to defeat
Ex: NBA Live vs. NBA 2K10
• NAACP vs. National Urban
League
Potential likely to undertake investments to enter the relevant market
Ex: Wii fitness vs. Workout
Video
• Southern Christian
Leadership Conference
• Rainbow Push
• National Council of La Raza

National Urban
League
• Membership
• Strong Tradition
Rainbow Push
• Influential
Leaders
• Community
Programs
Southern Christian
Leadership
Conference
• Scholarship
• Innovation in the
Civil Rights
Movement

NAACP largest civil rights group
National Urban League
Southern Christian
Leadership Conference

Helpful Harmful
• Customer Loyalty
• Global Market
• Over 400 brands
• Many partnerships
• Unhealthy
• Causes tooth decay
• Banned sodas in schools
• The coffee drinks
• Digital Media
• Energy drinks mixed with alcohol
• Warning label proposed
• The recession
• America trying to be more healthy

Direct and Indirect Competitors of
Coca-Cola
Direct Indirect
• Coca-Cola Soda vs. Pepsi
Cola
• Sprite vs. Sierra Mist
• Mr. Pibb vs. Dr. Pepper
• Cigarettes
• Ice Cream
• Chocolate
• Anti-Depressant Pills

Actual and Potential Competitors of
Coca-Cola
Actual
• Coca-Cola Company vs.
Pepsi Co.
Potential
• Jones Soda
• Cadbury Schweppes
• Hansen Natural
• Sam’s American Choice

Competitive Products of Coca-Cola
• Pepsi soft drink
• Sam’s American Choice and Jones Soda has various flavors
• Gatorade
• Pepsi has apparel

http://answers.encyclopedia.com/question/many-members-does-national-urban-leaguehave-233050.html
http://www.nul.org/content/black-executive-exchange-program http://www.sclcnational.org/core/item/page.aspx?s=25461.0.0.2607
http://racerelations.about.com/od/organizations/a/NationalUrbanLeagueOverview.htm
http://www.interbrand.com/best_global_brands.aspx
http://www.naacp.org/home/index.htm
http://WWW.WIKIINVEST.COM
http://www.myphliputil.pearsoncmg.com/student/bp_turban_introec_1/CompAna.html
SMDEP
Leadership Alliance