LI
MP
CO
Y
AR
NT
ME
www.livingstonbusiness.com
JANUARY 2014
$155,000
$175,000
1635 Romney Dr
12272 Mockingbird Ln
Contact Robert Perry
rrperry2@cox.net
Contact Robert Perry
rrperry2@cox.net
Custom 3BR/2BA home in a great
neighborhood right off of Range Ave.
Spacious 3BR/2.5BA brick home on
.5 acres in Walker School District.
$75,000
36165 Reinninger Rd
3BR/2BA mobile home with fireplace
on large lot in Denham Springs.
Contact Robert Perry
rrperry2@cox.net
ROBERT PERRY
225-803-2855
YOUR REALTOR
YOUR PROPERTY
MANAGER
1110 S. Range Ave., Denham Springs, LA (225) 667-3711
Search for your home at
www.covingtonrealestate.net
DENHAM SPRINGS
MAUREPAS
25555 Winged Foot Ct
11605 Home Port Dr
LAWSON COVINGTON
Broker/Owner
(225) 939-4785
WALKER
13080 Burgess Ave
Great home for entertaining on the
Diversion Canal. Back of home lined
with windows for water view.
Call (225) 667-3711
$485,000
Call (225) 667-3711
Excellent home in Watson area. Corner
Lot. Completely renovated and ready to
move in. Roof just replaced in March.
FRENCH SETTLEMENT
WALKER
WALKER
32619 Duff Rd
12726 Darby Dr
Fabulous floor plan located on waterfront lot with golf course view.
Gorgeous pecan wood cabinets.
$407,900
18360 River Bend Rd
Ideal for a campsite or home. Peaceful
and serene home with docks and outdoor kitchen. Many nice upgrades.
$75,500
Call (225) 667-3711
Must see. Endless possibilities on 6+
acres. Inside city limits and within walking distance of schools.
$120,000
Call (225) 667-3711
$95,000
Call (225) 667-3711
Open Floor Plan. Great Layout.
Fabulous price. Right off of Florida Blvd.
A Must See!
$149,900
Call (225) 667-3711
DENHAM SPRINGS
23728 Walker South Rd
Coutry living on 4.08 acres with 2230 sq
ft. living area and 5 bedrooms 2.5 baths.
Overlooks a large stocked pond.
$229,900
Call (225) 667-3711
DENHAM SPRINGS
6991 Hunter Way
A Genuine Southern Planation on the
Southside of Denham Springs. New Orleans style courtyard with gunite pool.
$540,000
Call (225) 667-3711
WELCOME!!!
Lisa Carlton
Kristen Goodwin
Kayla Johnson
Sherry Stears
JANUARY 2014 • Livingston business & real estate Journal • livingstonbusiness.com • page 3
EDITOR’s
note
A temporary reprieve from
JANAURY 2013
Volume 7 Number 7
skyrocketing flood insurance premiums
F
Howard Arceneaux
Publisher
or many months south Louisiana residents have awaited action by Congress to provide relief for homeowners who have been facing a dramatic increases in flood insurance – in some cases premiums jumped
as high as $2,000 or more annually when they were previously $400-$600.
In a rare example of bi-partisanship cooperation, area Congressional representatives Sen. Mary Landriau, Sen. David Vitter and Con. Bill Cassidy banded
together to promote legislation originally proposed by Cassidy which will postpone any increases until 2015. This legislation languished in Congress until Jan.
13 when a provision which bars FEMA from implementing higher flood insurance premiums for some policyholders was attached to the spending bill that
was passed by the House of Representatives. The provision was approved by House and Senate negotiators and is said to have the support of President Obama. It still has to go to the Senate which
will happen soon, but it seems to be a done deal.
This measure blocks the section of the Biggert-Waters Insurance Reform Act of 2012, which had
been slated to take effect on Oct. 1, 2014, and was intended to make homeowners pay a larger portion of the flood insurance costs but also resulted in skyrocketing premiums. Although I agree with
the need to reduce the cost of the escalating national flood insurance program, it would be unfair to
allow an increase in premiums by as much as 1000 percent (that’s right, 1000 percent, not 100).
Such an increase would be unaffordable for many and put them in a Catch-22 situation of not being
Margot T. May
Associate Publisher
Helen Wale Turner
Editor
Jill McGraw
Marketing Executive
Teresa Steele
Business Manager
SMB Graphics
Graphic Designer
Barbara Kreisler
Contributing Writer
See Editor’s Note, p5
Jerry Johnson
Scott Landry
Dr. Ron McMorris
Theresa Mullins-Low
OLOL Physicians Group
TIsh Pierce
Kenny Sharpe
Keith Zachary
Columnists
INsIDE
Editor’s Note: Flood insurance relief . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4
Chamber of Commerce Dateline . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6
In & Around Livingston: Upcoming community events . . . . . . . . . . . . . . . . . . . . . . .8
Newsmakers: Accomplishments of local people and businesses . . . . . . . . . . . . . . . .10
Have You Heard: Noteworthy community news . . . . . . . . . . . . . . . . . . . . . . . . . . . .11
Pierce Creative Marketing Services
Web Master
Linda May
Ed May
Distribution
Community: Three Rivers Island . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .14
Business Spotlight: Fact-O-Bake Auto Center . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .16
Cover Story: Jefferson Financial merges with Main Street FCU . . . . . . . . . . . . . . . .18
Business Spotlight: Pierce Marketing Service . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .20
Business Update: PARDS Fitness & Aquatic Center . . . . . . . . . . . . . . . . . . . . . . . . .22
Spiritual: Mercies renewed, compassions fail not . . . . . . . . . . . . . . . . . . . . . . . . . . .25
Smart Marketing: Perfect marketing mix . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .26
Life Beat: Achieve New Year’s goals . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .27
Personal Wellness: 20% strategy can help weight loss . . . . . . . . . . . . . . . . . . . . . . .28
Money Matters: Investors learn from Super Bowl . . . . . . . . . . . . . . . . . . . . . . . . . .29
Computer Savvy: the new year’s new techology . . . . . . . . . . . . . . . . . . . . . . . . . . . .30
Picture Perfect: Give black & white photography a try . . . . . . . . . . . . . . . . . . . . . . .31
Get It Growing: Winter landscape chores . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .32
Snapshot: Realtors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .34
Livingston Business & Real Estate Journal is a monthly publication published by Arceneaux Communications, LLC. Reproduction of any content is
prohibited without written permission of the publisher. The publisher of Livingston Business & Real Estate Journal reserves the right to refuse any advertising which is deemed unsuitable for the publication.
Livingston Business & Real Estate Journal
P.O. Box 1474 • Zachary, LA 70791
(225) 773-6600
margot@arceneauxcommunications.com
www.LivingstonBusiness.com
On the Cover
Jefferson Financial Credit Union’s Denham
Springs Branch Manager Dacia Delacerda
and Regional Manager Jason Shaffer have
helped local members of the former Main
Street CU have a smooth transition during the
2013 completion of the merger of the two
credit unions. A second Jefferson FCU branch
is the parish is in Livingston.
page 4 • JANUARY 2014 • Livingston business & real estate Journal • livingstonbusiness.com
Editor’s Note,
continued from pg 4
able to pay for insurance that mortgage lendors
require and also not being able to sell their
house because potential buyers could be scared
off by high flood insurance payments.
This remedy is not a total fix because the
measure only bars the implementation of Section 207 during the current fiscal year – which
means it could rear its ugly head again next
year, but for now, homeowners are spared from
significant increases. Just - but keep an eye out
for future action on this matter.
The delay gives legislators time to come up
with a compromise for the next fiscal year. It
would likely still include raised premiums but
hopefully they would be more reasonable.
It’s ironic that when much of the flooding
payouts were occurring due to hurricanes hitting southern states, there was only a small
amount of sympathy in Washington for our
plight, with many saying we were foolish to
live in known at-risk areas. But after Hurricane
Sandy devastated New Jersey and New York
and storms caused widespread flooding
throughout the Midwest, many legislators suddenly changed their tunes and became very
sympathetic to flood victims.
It remains to be seen what final version
comes out of the Senate, but it’s possible that
even more comprehensive relief may be forthcoming from that body due to the strong push
by Landrieu whose Senate seat will be challenged by Cassidy in this fall’s elections.
There’s nothing like an upcoming election to
spark action that the candidates can use as examples of their being on the side of “the people.”
If only legislators would keep our best interests in mind and enact common sense, fair legisation year round, year after year. Maybe we
should have them run for re-election every
year.
Helen Wale Turner, Editor
Questions, comments, suggestions? Email editor@livingstonbusiness.com.
JANUARY 2014 • Livingston business & real estate Journal • livingstonbusiness.com • page 5
Livingston PArish
ChAMBEr Dateline
The Chamber Chamber offers many opportunities
Invites You!
to participate in upcoming months.
Jan. 31, Noon - Ribbon Cutting/Grand Opening - Berryland Campers, 27030
James Chapel Rd, Holden
February 8, 6:30-11:30 p.m. – Annual gala; sponsorships, tables & tickets on sale
now
February 19, 10 a.m. - Ribbon cutting – Pediatrust, 1175 Del Este Ave Suite B,
Denham Springs
February 26, 11:30 – First Leads for Lunch of the Year
March 6 – scholarship education deadline
For more chamber opportunities and info on joining the Chamber, log on to www.livingstonparishchamber.org or call 225-665-8155.
Annual gala event on horizon
The much-anticipated Chamber’s annual Black &
Gold Gala, “An Evening with the Stars” is planned for
February 8, 6:30-11:30 p.m., at Forrest Grove Plantation, 8743 Stephenson Drive, Denham Springs. This
premier event of the year will include cocktails, dinner,
live music and dancing, and a silent auction. Dress is
semi-formal to formal attire.
The gala schedule is:
Cocktail hour: 6:30-7:30 p.m.
Dinner & Program: 7:30-8:30 p.m.
Music and dancing: 8:30-11:30 p.m.
Silent Auction/Ticket Drop: ongoing
Open Bar: ongoing
Gala sponsors are Jefferson
Financial Credit Union, North
Oaks Health System,
First Guaranty
Bank, Our Lady of
the Lake/Livingston and
Forrest Grove Plantation.
Sponsorships of the gala
and reservations are still
available: gala $1500;
table reservations $750; individual tickets $100;
star on Walk of Fame $100.
page 6 • JANUARY 2014 • Livingston business & real estate Journal • livingstonbusiness.com
LPC WeLComeS
NeW memberS
Alliance Safety Council
American Legion Auxillary Unit 258
Bath Planet
Comfort Suites Denham Springs
Jason C. Duet, Realtor
Health Mart Pharmacy & Medical Supplies
WCK Foundation Repair
Livingston Parish
Chamber of Commerce
133 Hummell Street
Denham Springs
225-665-8155 • Fax: 225-665-2411
staff@livingstonparishchamber.org
www.livingstonparishchamber.org
Breaking News
New Chamber Offices: The LP Chamber, currently
sharing space with the Arts Council in a building
owned by the City at 133 Hummell St., has signed documents to purchase property at 248 Veterans Blvd.
Chamber membership is at an all-time high with 500
members representing nearly 20,000 employees, and
the organization needs more space. In a statement,
April Wehrs, Chamber Pres./CEO, stated, "Facilities
and expansion needs have been on our radar for some
time. Everything we do is deliberate and part of a plan
to continue to provide the fundamentals of a solid organization while addressing the needs of our members
along with the parish's business growth and opportunities. We are grateful to Mayor Durbin and the City
Council for their continued support of the Chamber…”
Grand Opening
Wesley David, owner cuts the ribbon on the new
Health Mart Pharmacy located at 31839 LA Hwy 16.
Ribbon Cuttings
Nom Nom Yogurt, LLC, located at 240 Range 12 Blvd.
Denham Springs, celebrated their 1 year anniversary
with a ribbon cutting assisted by the Livingston Parish
Chamber of Commerce. Pictured from left to right are
Randy Gautreau; Jonathan Taylor; Karla Needham,
Chamber of Commerce; Thuy Nguyen, Owner;
Phuong Nguyen, Owner; Shannon Bernard, Chamber
Chairman; Rachel Shaw; Parker Mitchell; Patrick
Mitchell.
JANUARY 2014 • Livingston business & real estate Journal • livingstonbusiness.com • page 7
IN & AROUND Livingston
DS Mardi Gras Parade rolls Feb. 22
T
he 34th 3rd Annual Krewe of Denham Springs
Mardi Gras parade will roll on Feb. 22 as they celebrate “Broadway on the Bayou.” The traditional
parade route from Denham Springs High School, south on
Range Ave., then right on Florida Blvd. to Veterans Blvd. will
be followed. For parade entries, e-mail to William Waldrep at
williamwaldrep80@gmail.com.
St. Jude Mardi Gras Boat Parade on Diversion Canal
The 20th Annual St. Jude Krewe of Diversion
Mardi Gras Boat Parade will be held Feb. 22 at
noon. Registration will be held Feb. 21 at 6 p.m.
at Manny’s. The cost is $35 per boat, checks
payable to LFACC. The parade will start by the
Hwy. 22 bridge and end at Manny’s. Boats and
costumes will be judged for first place. Any
boat raising $1000 will be placed in a drawing
for $500 cash.
Food and St. Jude items will be sold at Manny’s starting at noon on
the day of the parade. Live auction will start at 5:30 p.m. or after all parade boats
have returned to Manny’s. All proceeds will go to St. Jude Children’s Research
Hospital. For more information, call David or Vivian Stevens at 939-2135.
Walker Mardi Gras Parade coming in March
The City of Walker Mardi Gras Parade will be held March 2 at 3 p.m. Line up will be
at Walker High School starting at 1 p.m. The parade will take the traditional route leaving the high school going down Burgess toward Hwy. 447, then turning on Florida Blvd.,
to Palmetto and back to the school. To participate, fill out a parade entry form at
www.walker.la.us.
FCA variety show at Old South Jamboree this year
The Fellowship of Christian Athletes and the House of Grace personal care home will
host the 2014 annual FCA Variety Show on Jan. 25 at 5 p.m. at the Old South Jamboree
in Walker. Doors open at 4 p.m.
Musical talent includes Carlton Jones and the Red Hot Country Pickers, Jeremy
Downey, Michelle Morgan and Tracey Ardoin, along with father/son entertainers Jim
Hogg and James Linden Hogg. New to the Old South stage is Jaynee Lynne Kinchen,
the 6 year old “America’s Got Talent” contestant and winner of the International Cinderella Talent Competition in Las Vegas.
Featured artists are Andy Ray Perry, Christian vocalist, and Steve “Roy” Campbell,
who astounds with the authentic looks and voice of Roy Orbison.
Pizza, popcorn and more will be sold. Admission is $10 at the door. Tickets may be
bought in advance at Sport-N-Center in Denham Springs, Live Oak Pharmacy in Watson, Walker Town Hall and Judson Baptist Church in Walker. For more information, call
Jim Spring at 225-588-0366.
Guidance offered for making healthy choices
The Denham Springs-Walker Library will host a class about how to make healthy
choices for your nutritional needs on Jan. 23 at 6 p.m. as a part of the Jump Start The
New Year series. Jill Ballard, R.N. from Our Lady of the Lake Regional Medical Center/Diabetes and Nutrition Center discusses meal planning and making healthy food
choices. Registration is required by calling 225-665-8118.
2014 on-target course offered at Literacy Center
Did you accomplish and hold yourself accountable to last year's resolutions or were
they simply a verbal tradition? The key to committing to your 2014 New Year's resolution is having a bulletproof plan of action. In this course, 2014 on Target, participants
page 8 • JANUARY 2014 • Livingston business & real estate Journal • livingstonbusiness.com
IN & AROUND Livingston
will be able to: identify personal strengths and weaknesses; integrate accountability and
measurement into your lifestyle; strategize ways to avoid pitfalls, sabotage and unforeseen changes; implement daily practices and techniques leading to achievement; and
more. $27; Jan. 27-Feb. 12, at the Livingston Parish Literacy & Technology Center,
Walker; 985-549-2301; selu.edu/noncredit.
Double D Daiquiris gumbo cook-off benefits veterans
The Annual Bird and Sausage Gumbo Cook-Off will be held Jan. 25 at Double D
Daiquiris, located at corner of Hwy. 16 and Hwy. 1025 (Arnold Road) in Denham
Springs at 9 a.m. Spectators of all ages can enjoy food, live music and Games on the Fly
(mobile video games) for kids. All proceeds go to Raven’s Outreach Center, a local
home for displaced veterans. All veterans attending the event will be honored on stage at
10:30 a.m. To sign up or for more information, call 225-337-0041 or e-mail
bjguerin65@gmail.com.
Wild game cookout at Abundant Life Church
Abundant Life Church hosts a Wild Game Cookout Jan. 30, 7 p.m. in the Outreach
Center. Tickets on sale at the church, 206 Edgewood Drive, Denham Springs. Tickets
$15 for adults and $10 for children under 12. 225-665-7000 or www.alcfamily.com.
Public invited to LP Human Services Coalition meeting
Mark your calendars for the Jan. 27 Livingston Parish Human Services Coalition
meeting at the Livingston Parish Health Unit 20399 Government Blvd. Livingston,
10:30 -11:30. Livingston Parish President Layton Ricks. The public may suggest topics
for President Ricks to address.
Anyone who is interested in the social concerns of Livingston Parish is invited to attend. Contact Donna Bliss donnabliss@live.com or Dawn Birdsong dawn@mightymomsgo.org.
Submit notices of upcoming business and community events for this
“Around Livingston” column to helen@livingstonbusiness.com.
Submissions are due by the 8th of each month for publication that month.
JANUARY 2014 • Livingston business & real estate Journal • livingstonbusiness.com • page 9
newsmakers
Our Lady of the Lake honored for heart care
B
ecker's Hospital Review named Our Lady of the
Lake as one of the country's top 100 hospitals
with Great Heart programs, a recognition of the
clinical teams’ dedication to providing the highest level of
heart and vascular care to the community. OLOL has re-
cently opened their new Heart & Vascular Institute.
Our Lady of the Lake and the other 99 hospitals across
the country were selected by Becker's editorial team based
on quality care, clinical awards and research contributions
to cardiovascular care.
CARECHEX® names Ochsner as a top-rated hospital
CareChex®, a division of COMPARION, has named Ochsner Medical Center–
Baton Rouge as number one in Baton Rouge for medical excellence in 11 specialties, including Overall Hospital Care, Overall Surgical Care, Cardiac Care, Orthopedic Care
and Gastrointestinal Care. Additionally, Ochsner was named number one in Louisiana
for Major Cardiac Surgery and Coronary Bypass Surgery as well as in the top ten percent
in the nation for Overall Hospital Care, Overall Surgical Care and Neurological Care.
The Overall Hospital Care and Overall Surgical Care categories comprise ratings of
all inpatient medical conditions and surgical procedures treated and performed by fullservice hospitals, such as cancer care, cardiac surgery and spinal surgery. Utilizing extensive clinical data from the Hospital Quality Alliance and the Centers for Medicare &
Medicaid Services, CareChex® provides a comprehensive evaluation of all components
of medical quality.
“We are honored to have so many programs named among the best in the city, state
and country,” said Eric McMillen, CEO of Ochsner Medical Center – Baton Rouge. “It
is a testament to the hard work of each and every member of our team who is relentlessly
focused on quality and exceptional care.”
Denham Springs Marshal Jerry Denton will seek re-election
First elected a little over 5 years ago, Denham Springs Marshal Jerry Denton announces he will seek re-election to his post in 2014.
He said, “I assembled a team of good people and we took an office at the very bottom and brought it to one of the top performing marshal’s offices in the state. We did it
by good common sense, applying a business-like approach and being a good steward of
the resources given us to operate. Though we have accomplished much, there is still
work to be done. Please feel free to contact me if I can be of service to you or if you
would like to know more about your Marshal’s office at 225-665-8568.”
LEDC annual membership meeting
The annual meeting of the Livingston Economic Development Council (LEDC) will
be Jan. 28, 11:30 a.m., Forrest Grove Plantation. Louisiana Commissioner of Agriculture and Forestry Mike Strain will be the keynote speaker. The 2013 Bob Easterly Award
will be presented. RSVP by Jan. 24; 225-686-3982.
Child Advocacy introduces new staff member
Child Advocacy Services is extremely proud to announce their newest staff and
resource in their mission to give Voice, Healing, and Security to children. Ms. Janna
Perry-Holloway has joined the CAS team to work directly in each community across
their ten parish service area. Holloway has spent the last seven years advocating for
children as a former foster youth, CASA Volunteer, CASA Volunteer Supervisor, and
CASA Program Director in Arkansas. She will assist Child Advocacy Services in
their volunteer recruitment, prevention education, and community development.
“We need the help of every talented adult as staff, Board of Directors, and most
importantly, CASA volunteers.” Carlisle said. “CASA trainings start in January.”
You can make a difference in a child’s life”. Call 800-798-1575 or visit
www.childadv.net to learn more.
Legislative Youth Advisory Council accepting applications
The Louisiana Legislative Youth Advisory Council (LYAC) is now accepting applications for membership from high school students who have an interest in representing the voices of other young people around the state. LYAC is a
yearly-appointed body composed entirely of students that addresses issues affecting
the youth of Louisiana. Its purpose is to facilitate the communication between youth
and the legislature and to give students a unique opportunity to be involved in the
workings of state government.
Applicants must be between the age of fourteen and nineteen and enrolled in a
public or private high school, a home school, or participating in a GED skills program during the 2014-2015 school year.
The deadline for applications is March 15, 2014. Information at
civiced.louisiana.gov or call 225-342-2425.
State library announces 2014 teen video challenge
The State Library of Louisiana will again participate in the Collaborative Summer Library Program’s Teen Video Challenge, a national video competition for teens
to get involved with reading and their public libraries’ summer reading programs.
Teenagers may enter the competition by creating a public service announcement that
See Newsmakers, p13
“All Insurance Companies Welcome”
Chief Frames System • ASE Certified
CCC Estimating System
I-CAR Certified
33340 Hwy 16. - Watson
Denham Springs
Auto Paint & Body Repair
Foreign or Domestic Cars & Trucks
Insurance Work Welcome • Satisfaction Guaranteed
Heated Down Draft Booth
USI Dustfree Booth • Frame Straightening
Towing Available
CONTACT DONNA ALLEN at 243-5566 for FREE ESTIMATES
PPG Paint • Genuine Replacement Parts
Monday - Friday • 8:00 - 5:00
243-5566
page 10 • JANUARY 2014 • Livingston business & real estate Journal • livingstonbusiness.com
HAVE You HEARD
Tenants of new Watson retail development announced
T
he new retail center Watson Crossing
being developed next to the Watson Walmart, announces tenants will be Dollar
Tree, Hibbett Sporting Goods, Go Auto, Smoothie
King and Casa Maria Mexican restaurant. Dollar
Tree with 8,000-square-feet will serve as the anchor,
Additional stores coming to Juban Crossing
Additional businesses expected to come to Juban Crossing include food service retailers Olive Garden, Outback Steakhouse, Walk On's Restaurant, Zea Rotisserie Grill, Five
Guys Burgers and Fries, Menchie's Frozen Yogurt, Izzo's Illegal Burrito, and Subway.
Also anticipated are a 14 screen movie theater, Academy, GNC, Mattress Firm, , Verizon,
Lens Crafters, CVS, Rouses, Hallmark, Rue 21, Cato, Pier 1, Men's Wearhouse, Bed,
Bath & Beyond, Ross, Shoe Carnival, Petsmart, Lane Bryant, Belk, TJ Maxx, Michaels,
Charming Charlie's, Carter's Clothing, Old Navy, Kohl's and Ulta Salon.
See feature article on the Juban Crossing development in the Journal’s online December 2013 edition at livingstonbusiness.com; click on Archives and then December 2013.
Free computer basics course at library
The Livingston Parish Library offers free computer basics classes at the following branches: Watson, Jan. 24 at 10 a.m.; and Denham Springs-Walker, Jan. 27 at
6:30 p.m. Registration is only required at the Denham Springs-Walker Library class
by calling 665-8118.
Résumé workshop offered in Albany
Get help with your résumé at the Albany-Springfield Library’s workshop on
Jan. 28 at 10 a.m. Bring an old résumé if you have one. Space is limited. Registration: 225-567-1441.
Exhibit of children’s artwork at Arts Council
The Arts Council of Livingston Parish will host an exhibit of elementary school children’s artwork Feb. 3-28. Schools represented are Doyle Elementary, Springfield Elemen-
while Hibbett Sports will have 5,000-square-feet.
Other retailers may be announced soon.
tary, Gray’s Creek Elementary and Live Oak Elementary. Marita Gentry, Kerry Curtin
and Lara Crafton are the art instructors. A reception will be held Feb. 8, 10 a.m. - 2 p.m.
This event is free and open to the public. The gallery is at 133 N. Hummel Street, Denham Springs. 225-664-1168.
Grief support group has morning and afternoon meetings
A new Grief Support Group has begun at First United Methodist Church, 316
Centerville NW. There is no charge but a $10 workbook is available. Meetings are
at 10 a.m. and 6 p.m. in the Jackson-Day Classroom, just off the Childrens Commons.
Grief occurs over any type of loss - health, lost relationships, pets and job layoffs as well as death – and these groups are designed to guide one through the grief
process. Contact Pastor Ginny Allen at revginny@gmail.com for more information.
Yoga for beginners practiced at Albany
Elan Adams, owner and instructor for Spiral Branch Yoga, teaches yoga for beginners at the Albany-Springfield Library on Jan. 25 at noon. Enjoy a low-impact
exercise uniting breath and movement to promote flexibility, balance, and relaxation. Bring a yoga mat, water bottle, and hand towel. If you do not have a yoga
mat, one will be provided for you. Space is limited. Registration : 225-567-1441.
Yoga for seniors at Denham Springs-Walker library
The Denham Springs-Walker Library hosts a gentle yoga class for seniors on
Jan. 26 at 3 p.m. as the final class in the Jump Start The New Year series. Taught by
Elan Adams of Spiral Branch Yoga, the class is designed to provide an introduction
JANUARY 2014 • Livingston business & real estate Journal • livingstonbusiness.com • page 11
HAVE You HEARD
to the practice of yoga for seniors and help increase range of motion while improving balance, strength and circulation. Space is limited. Registration: 225-665-8118.
Black History exhibit opens at Old City Hall
The Denham Springs Main Street volunteer organization invites the public to
visit the Old City Hall Welcome Center & Museum to see the Black History exhibit
now on display. Items include photographs of members of the black community,
newspaper articles, information on local black churches, antique household artifacts, educational history, clothing, farm implements, schoolbooks and other memorabilia. The exhibit will be on display through March. For more information, call
225-667-7512.
Old City Hall is at 115 Mattie St., Denham Springs, in the heart of the downtown Denham Springs Antiques & Arts Village. The Village includes over 30 business with antiques, clothing and gifts, shops, a book store, florist, cafes and more.
The area is consistently named a favorite destination of Country Roads regional
magazine readers.
Zumba by PARDS at South Branch library
The South Branch Library hosts a workout session with instructor Camilla Foreman from PARDS on Jan. 25 at 11 a.m. Enjoy an energetic Zumba class for adults.
Bring a friend and start off the New Year with fitness. Space is limited. Registration: 225-698-3015.
Hurricanes Rita and Katrina rescue discussion
Editors Barry Jean Ancelet and Marcia Gaudet will visit the Denham SpringsWalker Library to discuss their book, Second Line Rescue: Improvised Responses
to Katrina and Rita, Jan. 25, 2 p.m. Their work chronicles the brave and creative
acts through which Gulf Coast residents rescued their neighbors during the aftermath of Hurricanes Katrina and Rita. 225-665-8118.
Cold Weather is Here!
We have Pants and
Long Sleeve Shirts!
“Livingston Parish
School Board Approved Vendor”
(1block east of Juban Rd)
March of Dimes support helps babies
The local March of Dimes organization asks the public to make a generous donation to the upcoming March of Dimes Drive. Gifts to the March of Dimes fund
important research and programs that help babies begin healthy live, provide treatments to cure vision defects, provide fight premature birth, and more. Volunteer
and sponsorship information: 225.295.0677 or email
cisemann@marchofdimes.com.
Children’s spring art classes in Watson
Drawing and painting art classes for grades 2-6 will be offered in three sessions
beginning Feb. 4 with instructor Kerry Curtin at South Live Oak Elementary
School. Each session has 4 meetings. $45 members/$40 non-members per session.
Registration: 225-954-2700.
Musical puppet show for children
Visit the Watson Library Jan. 23 at 6 p.m. for a special musical puppet show
musical about a cunning one-eared cat lost in the forest and how he survives with
the other animals. 225-664-3963.
Magic Tree House book event presented
Find out what it takes to become a Master Librarian by helping Jack and Annie
complete a special mission. Ages 6-11 will find clues, solve riddles, and complete
activities based on the Magic Tree House books all while learning to use the library. Livingston Branch Library Jan. 25 at 10:30 a.m. and the Albany-Springfield
Library on Jan. 28 at 4 p.m. 225-686-2436 or 225-567-1441.
Free VITA Tax Preparation provided
Several branches of the Livingston Parish Library will host free tax preparation
for participants with an income limit of $50,000 for 2013. Bring tax documents
such as W-2s, 1099s, and information for deductions and credits along with a copy
of last year’s tax return and a Social Security card for yourself, a spouse and dependents. You may also bring proof of a bank account for direct deposit. Volunteers
will prepare most simple returns, but more complicated returns will not be
processed. Co-sponsored by Volunteer Income Tax Assistance and the Internal Revenue Service, this will be offered at the following libraries: Livingston Branch, Jan.
28 from 5:30 p.m. to 7:30 p.m.; Denham Springs-Walker, Jan. 30 from 9 a.m. to 2
p.m.; and Albany-Springfield, Jan. 30 from 5:30 p.m. to 7:30 p.m. Appointments
are required. To make an appointment, call 686-2436 or 665-8118.
Submit information of interest to the business community or the general public
to helen@livingstonbusiness.com. Submissions are due by the 8th of
each month for publication that month. There is no charge.
page 12 • JANUARY 2014 • Livingston business & real estate Journal • livingstonbusiness.com
Newsmakers, continued from pg 10
encourages teens to read and visit libraries during the summer using the theme
“Spark a Reaction.” The deadline for video submission is March 10.
The winning videos will be used by public libraries nationally to promote summer reading. The creators of the winning state video will be awarded $275 and their
associated public library will receive prizes worth $125 from the CSLP and Upstart.
Rules and details for the challenge at www.state.lib.la.us; click Literacy and
Reading, then Summer Reading Program and scroll to Teen Video Challenge.
Artists being recruited for unique hospice art competition
The Louisiana-Mississippi Hospice and Palliative Care Organization is announcing
the Art of Hospice - a regional art competition. The competition’s goal is to use art in
many different mediums to make people more aware of hospice and better understand its
benefits.
Sixteen (16) works of art will be chosen to be part of an Art of Hospice traveling exhibit. The works can be in a variety of media. Details at
www.lmhpco.org/news/index.shtml.
Submit notices of a person’s or group’s newsworthy events for this “Newsmakers”
column to helen@livingstonbusiness.com. Submissions are due by the 8th of each
month for publication that month. There is no charge.
JANUARY 2014 • Livingston business & real estate Journal • livingstonbusiness.com • page 13
COMMUNITY
Some homes in the Three River Island community have frontage on Diversion Canal, a project which created the island in the 1960s. Homeowners can access their property
by boat, foot or golf cart.
Many enjoy unique island community in lower Livingston Parish
By Barbara Kreisler
O
n bottomlands of lower Livingston Parish, long
before the creation of a spit of land which is
now called Three Rivers Island (TRI), the Chitimacha tribe existed among abundant wildlife and lush hardwood forest. Over time, French, German and English
settlers found their way to the region, attracted by fishing
and logging.
Life has changed since then, although today’s dwellers
in that area still find deer, turkey, raccoon, alligator, possum, beaver, egrets, herons and owls, and horses have been
replaced by golf carts. Most of the island is a wildlife pre-
serve in perpetuity.
Three Rivers Island, bordered by the Diversion Canal,
Blind River and the Petite Amite River, is a development
made possible when the U.S. Army Corps of Engineers in
the mid-1960s forged a ridge in the cypress and tupelo forest
along the south side of the freshly dug Amite River Diversion Canal. The land between the two rivers was cut off
from the rest of Livingston Parish by the canal and is accessed only by water and two single-lane bridges that link
the island to the mainland. Residents can reach their prop-
erty only by foot, golf cart or boat.
People come to Three Rivers Island for its peacefulness,
untamed beauty, waterfront, full-time living, vacationing and
real estate speculation. There are about 90 houses on the island used for primary, secondary or vacation homes, including about 30 full-time residences. The island can
accommodate about 150 dwellings; some property can’t be
developed.
See Island community, p15
1234 Del Este, Suite 502 (Past D.S. Post Office)
Denham Springs
General civil practice
LABOR AND EMPLOYMENT LAW
ESTATE PLANNING
FAMILY LAW
• BUSINESS FORMATION / LITIGATION
/ WILLS / SUCCESSIONS
• PERSONAL INJURY
225-271-4941
todd@carusolawllc.com
page 14 • JANUARY 2014 • Livingston business & real estate Journal • livingstonbusiness.com
Island community, continued from pg 18
The property was named Three Rivers Island, according
to an early filing with Livingston Parish, when the large
swath of land was purchased by developer Chris Ingram.
Earliest dwellings on the island were 40-foot wide rustic
trailer-like cabins that were ferried by barge to the site.
Eventually, modest single-family homes were built along
both sides of a concrete pathway which carries residents,
guests and, occasionally, hunters, via golf cart to their intended destinations. Modest boats line the canal although
there is no common dock or boat launch. On the opposite
bank, more lavish homes and watercraft line Diversion
Canal.
Today, houses on the island sell for anywhere between a
conservative $60,000 to an asking price of $270,000. According to Gary Fontenot, a realtor with Realty Executives
of South Louisiana and longtime island property owner,
non-distressed comparable cottage homes which sold within
the last 24 months went for $143,000 and $158,000, an avg.
price per sq. ft. living area of $144, a substantial increase
over original home investments.
Although the sales tend to be relatively seasonal,
Fontenot said he considers Three Rivers Island a proven investment for resale and, additionally, highly sought after as
rentals. He describes properties as a “unique opportunity to
own and enjoy a local piece of paradise at an affordable
price.”
The island has electric and water service, and there is a
busy general store. In cases of medical emergency, a designated homeowner ferries responding medical help via a specially designed cart to an awaiting ambulance. Ironically,
with all the surrounding water, the island lacks fire protection. In case of fire, well…, fire protection on the island hasn’t been resolved yet.
The island is home to an eclectic mix of people. Paul
Holmes, an attorney, lives full time on the island with his
wife, Donna, a certified massage therapist and their teenage
son. Every day, they either walk to or drive their golf cart to
the common parking lot at the east end of River Highlands
Road where they switch vehicles and head to work.
“We were considering a weekend getaway on the water,
and the island seemed perfect,” he said. “We purchased a
cottage, and after Katrina, property values increased by 50
percent. So, in 2006, when the developer was building
newer cottages along the canal, we purchased one of those
and recognized a nifty profit on our first one. We had decided to spend the summer on the island but then we never
wanted to leave, and we’ve been permanent residents since
2006.”
Holmes said a golf cart community may be an oddity in
Louisiana, but not elsewhere, noting Florida, where a golf
cart is an ordinary means of transport. Island residents don’t
seem to mind transferring vehicles and keeping their batteryoperated cart charged and transporting their groceries when
the sun is hot as blazes or the clouds are swollen with rain.
“We never want to leave,” Holmes said. “It’s quiet. It’s a
good investment because waterfront lots are quickly disappearing. Once they are gone, they’re gone.”
“Living on TRI can be difficult at times. Getting (contractor) help can be difficult, so residents have discovered
how to do it yourself. Activities are limited for children, and
they are somewhat isolated,” he said, recalling the time
when his son was younger. “We wished there were more
kids for him to play with here.” Nevertheless, he said, his
son is now a teenager and refuses to consider living elsewhere.
Holmes is looking forward to the newly-elected 2014
homeowners’ association board of directors. He hopes that
more homeowners will become involved and meetings will
be more frequent. “I know that fire protection is a serious
problem out here. If people want to get mortgages, the price
of homeowners’ insurance can be problematic.”
“I would love to recommend the island as a permanent
place of residence, but you have to know what you are getting into. It’s a great retreat, it’s great for retirement. For an
investor with leisure homes for rent, they have no problems.
The (homeowners association) board needs to make an investment in a common dock, recreation and lighting; it
would increase values, and a common dock would be perfect for visitors and police agencies. We need adequate fire
protection and a decent cart path. We need engaged homeowners and a board willing to work with residents.”
Howard “Duke” Lemoine and his wife, Aaren, live part
time on the island. They purchased their home in 2007, and
Lemoine looks forward to retiring on the island this year.
They plan to travel, spend even more time with their family,
hunt (off island), fish and enjoy the many restaurants on the
canal. “Diversion Canal leads to some wonderful places,” he
said.
Michael Kovach, a senior project manager, and his wife,
a pharmacist, live in Denham Springs and made their island
investment in 2011. He hails from landlocked Oklahoma,
and didn’t appreciate waterfront living until he met his wife,
Tekla, who is from Indonesia where the fishing industry is a
good part of the economy. Accessibility to medical care,
shopping, employment and proximity to the water (the latter
which is particularly important to his wife) were the reasons
for their Three Rivers investment. They hope to retire here.
Martha Boutwell, a mortgage loan officer and Island
homeowner, talks about sunrises and sunsets, boating and
the views. “We enjoy it so much we bought extra lots to accommodate friends and family. I enjoy planting, and my
husband loves projects like building the pier, a fire pit or a
boat lift. Things that are hard work at home are enjoyable at
the river. Some people call it a weekend getaway, but some
call it home. As soon as I cross that bridge I feel like I'm on
vacation, and I love vacations,” she said. “My philosophy is
work hard, play hard - and I consider staying on the island as
play.”
JANUARY 2014 • Livingston business & real estate Journal • livingstonbusiness.com • page 15
BUSINESS
Spotlight
Local owners of Fact-O-Bake offer paint, body and fleet services
By Helen Wale Turner
I
f you’re in the market for a new auto
paint job and/or body repair, owners
Gerald and Mandy Castille of Walker
want you to think of their Fact-O-Bake Auto
Center on Airline Hwy. in Baton Rouge.
Gerald previously sold tools and had
other jobs in the automotive industry for 20
years before the opportunity came along for
them to own their own business.
“A little over a year ago the chance to
buy this existing Fact-Bake came our way.
Fact-O-Bake is a strong name that is well
known by the public, and it had an established reputation and presence. This shop
has been in business since 1958 and at this
location for 15 years.
The business is not a franchise; it is independently owned by the Castilles. Gerald
works in the shop, and Mandy is the office
manager, so when you do business with
Fact-O-Bake you are literally doing business
with the owners.
While Fact-O-Bake is well known for
painting automobiles, there are other aspects
to their business that people are not always
aware of.
“We paint and fix collision repair damage for all types of vehicles including cars,
trucks, SUVs and campers and just about
Before
After
Gerald and Mandy Castille of Walker (above) are owners of the Fact-O-Bake Auto Center in Baton Rouge. They offer body repair and painting for collision repairs (insets) among other services.
page 16 • JANUARY 2014 • Livingston business & real estate Journal • livingstonbusiness.com
Fact-O-Bake, continued from pg 21
any other type vehicle you might have, foreign and domestic.” said Gerald. “We have expert color matching in order to get your vehicle back to the original shade.”
They use Sherwin Williams high quality automotive paint for their jobs, and their paint
and body work is warrantied. Their services include car frame straightening and repair,
however they do mechanical repairs only in conjunction with collision repairs.
Fact-O-Bake offers free estimates for paint and body work and will contact the involved insurance companies and handle the paperwork for their clients, including helping
them file supplemental claims when needed.
“We do everything we can to have your vehicle back up and running again soon after
an accident,” Gerald said. “Whether you need collision repairs or just want a nice fresh
paint job to make your car look new, remember the Fact-O-Bake slogan: ‘Better…Because It’s Oven Baked.’”
“We also do insurance repair work on commercial equipment such as garbage trucks,
cranes and other industrial equipment.”
In addition, the shop offers mechanical services for commercial fleets for PMI inspections. They have contracts with several post offices in the area including Denham Springs,
Baton Rouge, Port Allen and Gonzales. They conduct weekly inspections of the fleet vehicles’ brakes, tires and windshield wipers, change oil and other fluids on schedule, etc.
“Any business with a fleet should call to find out how our Fact-O-Bake services can
simplify their vehicle maintenance and save them money with our fleet discounts,” Mandy
said. “We are family-owned and operated, and we live locally, so if anyone ever has a
question or an issue they can talk to us right away and get it handled immediately.”
“We don’t charge high dollar,” Gerald said. “We provide quality work at affordable
prices so our customers will keep coming back. We invite everyone to check our prices on
our website and call around and compare prices.”
“We are active in our community and our children attend school in Walker. We
want to reach out to people in the area and let them know we provide good service at
good prices. We hope they’ll take a drive over to Airline Hwy. when they need our
type of services.”
Fact-O-Bake Details: 10545 Airline Hwy, Baton Rouge (just south of
the Cedarcrest Ave. intersection). Hours: 8 a.m.-5 p.m. Mon.-Fri. Phone:
225-291-3677; website: factobakebatonrouge.com
JANUARY 2014 • Livingston business & real estate Journal • livingstonbusiness.com • page 17
COVER
The staff of the Denham Springs branch of Jefferson Financial includes, seated, l-r, Landiz Meche, Business Development Manager Carl Duplessis, Cyni Winegard, Jessie Stewart
and, standing, l-r, Carlatta Jones, Regional Manager Jason Shaffer, Diane McDuff, Julie Ann Servin, Mariah Castro and Branch Manager Dacia Delacerda.
Jefferson Financial CU completes year-long merger
with Main Street Financial FCU
By Helen Wale Turner
M
embers of the $97
million Main Street
Financial Federal
Credit Union agreed to merge
with $283 million Jefferson Financial Credit Union in December 2012. That merger was
completed last month, making it
the largest merger ever between
two credit unions in Louisiana.
(Main Street Financial was previously LA DOTD FCU).
Mark Rosa, Jefferson Financial CEO, said, “We were looking for a merger partner with
good financial strength, a good
growth record and good benefits
and branches in areas with potential, and we found that in Main
Street Financial.”
The board of directors and
management of the former Main
Street Financial Federal CU
agreeed to merge with Jefferson
Financial in order to better serve
their members by providing them
with new products and services,
greater access to new technology
and a larger and stronger credit
union.
However, when put to a vote
early in 2012, Main Street Financial members turned down the
initial offering of the merger because, the Main Street board believed, credit union members had
only a short time to digest the
merger information, and a lot of
misinformation was circulated.
On the second try, three town
hall meetings were held to provide members with all the facts
and allow them to ask questions.
As a result, 71% of the members
gave their approval.
The merger affected two
Main Street branches in Livingston Parish, one in Baton
Rouge and two in Lake Charles,
all of which remain open, and all
employees were retained. All
branches are now operating
under the Jefferson Financial
Credit Union banner.
Jefferson Financial already
had three branches in Metairie
(including its main office), and
additional branches in Marrero,
Harvey, Kenner, Jefferson and
Gretna. Credit union members
also have access to credit union
service centers through Louisiana
and the nation.
This is not the first merger
for Jefferson Financial. Founded
in 1966 as Jefferson Parish
School Board Employees’ Credit
Union, the name was changed to
Jefferson Financial Credit Union
after merging with the Housing
Authority of New Orleans CU in
2006. Other mergers followed
The Livingston Jefferson Financial branch staff is l-r Jessia Swindle and Peggy Whittington.
Not show is Kristan Edwards.
with Foundation Federal CU in
2009 and St. James Parish
School CU in 2011.
Jefferson Financial invests in
technological advances, and in
2014 they will be upgrading their
online services. Currently they
offer online banking, an array of
mobile/phone banking options,
and easy cash access with ATM
and debit cards.
During the first quarter of the
year, they will have an upgrade
to the mobile app that will allow
members to access Bill Pay and
to remotely deposit checks to
their account. Online banking
will also feature anew personal
financial management software
free of charge to all members
which will seamlessly integrate
with their account. These are
only two of the projects underway.
“We are always looking for
ways to better serve our members
and provide the solutions that
they deserve,” said Ashley Gambino, Jefferson’s marketing manager. “Jefferson Financial is
currently offering some of the
highest yields on savings and
checking accounts and lowest
rates on auto loans and mortgages. In 2013 we began offering
a special complimentary cover-
page 18 • JANUARY 2014 • Livingston business & real estate Journal • livingstonbusiness.com
age on auto loans which includes
a vehicle return program that empowers members to walk away
from their loan obligation if uncontrollable circumstances (such
as job loss, illness, etc.) cause
them to lose their income within
six months following their purchase.”
“We also provide our members with discounts and money
savings that only credit union
members can enjoy. We actively
participate in several Invest in
America discount programs and
are looking to provide more discount opportunities in the near
future.”
R
Story
Jefferson Financial
invests in technological
advances, and in 2014
they will be upgrading
their online services.
Currently they offer
online banking, an array
of mobile/phone banking options, and easy
cash access with ATM
and debit cards.
In addition to typical banking products/services, Jefferson Financial offers a special loan designed for members
who wish to establish or rebuild their credit. They also
offer free debt counseling .
“During the two years it took to get the deal done (for
the merger), I learned a significant amount about Livingston Parish and the growth occurring there appealed to
us,” Rosa said. “We’re glad to be in the parish, and we’re
looking forward to building relationships in the communities. I think we have the products and services that will
benefit former Main Street members and new members
who will join us.”
Jason Shaffer is the regional manager based in Livingston Parish. The branch managers of the two local offices are Dacia Delacerda in Denham Springs and Peggy
Whittington in Livingston. Both locations are full service
branches and CU Service Centers and are staffed by member service representatives and tellers.
Shaffer said, “Jefferson offers its services to individuals and businesses. We have a business development manager, Carl Duplessis, who will be contacting businesses in
the area to discuss with them the advantages we offer. He
will also represent us at Chamber of Commerce and other
events.”
“There have been some changes that came with the
merger, and it takes people time to accept changes, but it
has been a smooth transition,” said Delacerda, adding,
“We have a large meeting room that we plan to utilize
more for community activities.”
Whittington noted, “The credit union is definitely
community oriented and plans to continue its local involvement. We expect we will see growth as more people
learn more about us.”
Membership in Jefferson Financial is open to many
people. If a person fits any of the categories of eligibility
for membership, they can join. Some of the categories are:
student or staff member of one of several school systems
including Livingston Parish; employee of the LA Dept. of
Transportation and Development; employee of the
Ochsner Health System; employee of Jefferson Financial
CU; family member of an employee or member of Jefferson Financial; or employee of one of Jefferson’s business
partners/select employer groups. The full list of categories
and over 300 employer groups – including 43 businesses
in Livingston Parish – can be found at www.JeffersonFinancial.org/BusinessPartners. Anyone can call their service center or stop by any branch for more information.
“Our credit union started by serving the school system
and we continue to focus on education,” said Gambino.
“Not only do we offer financial education tools tailored towards every age group ranging from elementary school
through adulthood, but we also have a scholarship program established to encourage high school students to enhance their secular and financial education.
“Jefferson Financial members benefit from profits returned to them in the form of dividends, reduced loan
rates, and improved services. With these benefits, they
receive better overall value with the credit union than
with other types of financial institutions. That is the
credit union advantage.”
Details: Denham Springs branch - 1620
South Range Ave.; Livingston branch - 29631
South Frost Road. Call Center for all
branches - 800.259.2471; Call Center hours:
Mon - Fri 8 a.m. – 5 p.m.
Website: www.jeffersonfinancial.org
Jefferson Financial mentors CU in Africa
In 2009, the Louisiana
Credit Union League, through
their involvement with credit
unions on a global scale, asked
Jefferson Financial to be a
mentor credit union to GESRO,
a small but progressive credit
union in Ghana, Africa.
A representative of GESRO
visited the United States to further his credit union education
and discuss areas of cooperation for the partnership. Part of
the visit included an exchange
program that allowed Jefferson
Financial CEO Mark Rosa to
visit the GESRO operations in
2011.
High on the list of preferred
achievements was helping
GESRO streamline its loan and
collections process and create a
marketing strategy to increase
awareness about its products
and services.
This assistance will be accomplished through on-site
training in Louisiana and
Ghana, as well as peer-to-peer
communication among the
credit unions' staff members.
Photo Credit:
www.woccu.org
Kusi Boachie, CEO of GESRO Co-operative Credit Union in Ghana
(left) holds a banner commemorating his credit union's new partnership
with Jefferson Financial Credit Union and President and CEO Mark
Rosa (right).
The exchange has been very
successful. The employees and
management of Jefferson Financial are honored to have
been invited to participate in
the World Council of Credit
Union exchange program and
hope to continue to help other
credit unions in need of mentoring.
JANUARY 2014 • Livingston business & real estate Journal • livingstonbusiness.com • page 19
BUSINESS Spotlight
Any size, type business can benefit from cohesive marketing plan
By Helen Wale Turner
T
ish Pierce worked for 15 years in the newspaper business in graphic design and content
management, the last 10 of which were for
WBRZ-TV and The Advocate newspaper in Baton
Rouge. She saw many businesses running ads without
an organized plan – which often were ineffective. She
recognized a real need for smaller businesses to have
access to affordable marketing assistance to help them
develop a successful marketing plan.
“I started thinking about how I could help such
businesses,” Pierce explained. “My work has always
been more satisfying when I am challenged and engaged with the task at hand, so in 2006 I resigned my
position and started Pierce Creative Marketing Service.”
Pierce Creative Marketing Service offers a full
range of marketing services to meet any need of any
type or size business. The company creates advertisements for digital and print media and selects media
placements based on the best exposure and best value
for the client’s dollar. They consult with clients to establish an affordable and effective marketing budget
with them. Discounted pricing is given to foundations
and charities because Pierce “likes to help those who
help others.”
“Everyone in my entire large extended family is all
small business owners,” said Pierce.” I grew up with
constant conversations that revolved around small
businesses. When I speak with a client, they should
know I've got a lifetime of experience! My recommendations are based on long-term experience and education in the marketing arena.”
Her company’s strategic implementation includes
the creation of print materials such as brochures,
posters, business cards and other print pieces to ensure
they are cohesive and effective, and they then oversee
Tish Pierce, owner of Pierce Creative Marketing Service, uses sophisticated marketing analysis programs to keep a
close eye on the results of all clients' marketing plans.
the production of all pieces.
Every campaign uses consistently branded marketing material to create advertising continuity and product awareness. They monitor web analytics and
provide a monthly statistics report on advertising expenses. Approved creative and technical projects are
monitored to assure they are completed within agreed
budgets and time frames.
Pierce’s strategic direction of a business’ marketing
communications is an essential part of the marketing
See Marketing plan , p21
P.O. BOX 697, ALBANY, LA 70711
HWY 43 (3 BLOCKS SOUTH OF I-12)
Toll Free (877) 567-6486 / (225) 567-6486 / Fax (225) 567-6485
WWW.ALBANYSALVAGE.COM
page 20 • JANUARY 2014 • Livingston business & real estate Journal • livingstonbusiness.com
Marketing plan,
continued from pg 20
package. Clients have their social media exposure through Facebook, Twitter and other media crafted and closely monitored, as
well as their email, e-newsletters and databases.
“The advent of Facebook, Twitter and other social media has
changed the marketing landscape drastically,” Pierce stated.
“Word of mouth marketing has continually increased via these
platforms. And because the method of reaching consumers has
shifted from interruption to inbound, consumers have much
more power over determining what they see. People don’t wait
to randomly get information on TV or in print; they seek out the
things they are interested in online via computers, and increasingly, smart phones.
Pierce CMS purposely maintains a small, select list of clients
in order to give the best service possible.
“We are very hands on when it comes to handling clients’ accounts. We are dedicated to always improving each client's experience with our business,” Pierce said. “We pride ourselves in
providing our clients with expert service delivered in a timely,
friendly fashion. There are no long wait periods for problem
solving or marketing solutions. We are service oriented, and
every client is able to reach us 24/7.
“I enjoy getting to know our clients and working with different types of businesses - our work is never boring! Many of our
clients are long-term. Due to the length and strength of our business relationship, many clients become wonderful friends. We
enjoy helping each client achieve their business goals and have
success.”
Pierce Creative Marketing Service details: owner Tish
Pierce; piercecms.com; 225-284-8231.
DECEMBER 2013 • Livingston business & real estate Journal • livingstonbusiness.com • page 21
BUSINESS
Update
By Helen Wale Turner
Management staff of PARDS Fitness & Aquatic Center include (above, l-r) Aquatic Director Catherine Crader, Asst. Aquatics Director Courtney Stevens, Asst. Supt. John Arbour,
Supt. Gary Templeton, and Fitness Director Sandy Mc Grew. The Olympic-size indoor pool (right) is used for water exercise classes, swimming laps, a swim club and more.
I
t’s a new year at the PARDS Fitness
& Aquatic Center, with a new superintendent and assistant superintendent, and lots of returning members with New
Years’ resolutions for getting fit and losing
weight. The staff at the Center is ready and
eager to help everyone improve their health.
Gary Templeton, the new superintendent, took the helm in December from Dale
Sisemore who is staying onboard in an advi-
sory position until February to ensure a
smooth transition. John Arbour is the new
assistant director, the position vacated by
Templeton’s promotion. In addition to Arbour, Templeton is assisted by Aquatic Director Catherine “Cat” Crader, Asst. Aquatic
Director, Cournty Stevens and Fitness Director Sandy McGrew.
Templeton has been with the park full
time for five years but has been involved
with the park in various capacities for about
10 years. He has done everything from
coaching to concessions to being soccer director. As Templeton said about his past duties, “You name it, I’ve done it.”
His familiarity with all levels of the park
and his dedication are what won him the top
job at the parks and recreation facility. For
him, it will mean a switch to overseeing all
the parks’ programs instead of his usual
page 22 • JANUARY 2014 • Livingston business & real estate Journal • livingstonbusiness.com
hands-on management of specific programs.
As to any plans for changes, Templeton
said, “We’ll have some basic updates here
and there, but we’re already on a good path
that Dale put us on. As time passes, I’m sure
we’ll venture into new things.”
Arbour will supervise baseball, soccer
and flag football programs, and is working
on developing pickle ball tournaments. Pickleball is similar to tennis but played on a
BUSINESS
smaller badminton court with a perforated
plastic baseball (similar to a whiffle ball)
and wood or composite paddles. It’s the
fastest growing sport among baby boomers.
The 30,000 square foot fitness complex,
open since March 2011, features exercise
rooms and equipment, a gymnasium with
multiple basketball courts, an indoor pool, a
water park and locker/shower rooms, as
well as offices.
“Membership is required to use the Fitness Center but there are no contracts,” explained McGrew. “We know what we have
and know you will want to be here and will
come back without any kind of obligation or
gimmicks.”
Membership includes use of the exercise equipment, participation in exercise
classes and use of the indoor pool and gymnasium; additional fees apply for various
other programs and the water park. Membership options are available for individuals
and families, and residents and owners of
businesses in Recreation District 3 are eligible for discounts on fees. A supervised play
area is provided for children from pottytrained toddlers through age 12.
The Center’s 3,700 sq. ft. workout room
is furnished with state-of-the art cardio-vascular equipment, PreCor’s premier line
strength machines, free weights, and a
stretch cage with a designated stretch area.
A new seated elliptical trainer is especially
suited for anyone who has had knee surgery
or has other limitations, but it can be used
by anyone.
“We also have an adequate number and
variety of equipment to accommodate
everyone so there is little or no waiting,”
said McGrew. “Our goal is to make everything user-friendly for our members. The
main thing I would like people to know
about our facility is that they will find a totally supportive environment, from our staff
who are ready to assist them, to the other
members who are quick to help each other.
People of all fitness levels are welcome. At
some gyms, people feel like they have to be
in shape in order to work out there and are
looked down on if they have weight to lose.
That won’t happen here. People enjoy our
sense of community.
Indeed, there is a social aspect at the
Center, with members getting together
monthly for lunch and participating in
PARDS’ annual member appreciation event
every December.
Exercise opportunities include barré
classes, which utilize a ballet barré and improve core strength, stability, and flexibility.
No previous ballet experience is required.
Zumba, a dance-fitness program, blends upbeat rhythms with easy-to-follow choreography for a fun aerobic workout. A Sit & Fit
class allows those with physical restrictions
to still exercise. Check the program schedule at the Center or online for days and
times. Other new classes include Stretch
Update
One of the Center’s new offerings is barre’ classes which have quickly become very
popular with members.
and Tone, Cardio Fit, Ball Fit and Aqua
Therapy.
Adult dance classes - mainly ballroom
dances, including east coast and west coast
swing (similar to jitterbug) - have been
added and are taught by Ric Seiling.
Classes for youth tumbling (k-12) are
presented year round, and youth dance is offered only during the school year. Youth
dance teaches ballet, creative movement, hip
hop and jazz.
“We have comprehensive aquatic pro-
See Fit & Fun, p24
JANUARY 2014 • Livingston business & real estate Journal • livingstonbusiness.com • page 23
Fit & Fun,
continued from pg 23
The lagoon area of Aqua PARDS is a popular summer
destination for families.
grams,” Crader said. “The six-lane Olympic-size heated indoor pool is heated and is available to members to participate
in water exercise classes, swim laps or otherwise exercise on
their own.”
One lane of the pool has a graduated sloped entry for
easy access and a lift for people who are physically challenged. Group and private swim lessons and self-rescue
classes for babies are available year round. Use of a portion
of the indoor pool is available for parties on Sunday afternoons, also year-round. Lifeguards are always on duty.
“PARDS is a satellite location for the Tiger Aquatics
swim club in Baton Rouge for kids ages 5-18 who meet certain skill requirements,” said Crader. “Children compete on
different teams according to their swimming capabilities.
One level is non-competitive; coaches work with that group
on strokes, turning, diving, etc. Kids can come try the program for one week free. Instead of driving to Baton Rouge,
look into our program at PARDS. Please read over our Tiger
Aquatics information on our website and then give us a call
at 225-664-8099.”
Open during summer months, the Aqua PARDS water
park has proven to be very popular. Features include a giant
water bucket dump, sprays, slides, a splash area and a lazy
river. The water park can be rented for parties during season.
A new feature of the water park is the addition of a private
picnic area for birthday parties for opening presents and
serving refreshments.
Possible expansion of Aqua PARDS is under consideration for the future, but the recreation district’s master plan
provides for splash parks to first be installed at the system’s
two other parks, South Park and H. M. Lockhart Park.
The Center employs about 30 during the winter months
and 75 in the summer. They will soon be taking applications
for water park attendants, life guards, concession and other
workers.
“This is a great place for people to keep their New Year’s
resolutions and have fun doing it,” said McGrew. “This complex is owned by the community, and we are responsive to
their needs and requests.”
Selected health insurances are accepted, and some corporations such as Exxon will reimburse fees to their employees. The Center also offers periodic health seminars.
Other North Park facilities include a multi-purpose
recreational center, golf driving range, a track, tennis
courts, pavilions, playgrounds, soccer, baseball and softball fields, a walking trail and a fishing pond. It’s estimated that over 1,000 kids participate in recreation
programs there throughout the year. All recreational programs are centered at North Park.
Details: PARDS Fitness & Aquatic Center at
North Park, Eden Church Road at Lockhart
Road, Denham Springs. Hours: 5:15 a.m.-9 p.m.
Mon.-Fri.; 8 a.m.-6 p.m. Sat.; and 1-5 p.m. Sun.
Visit website www.pardsla.com or call 225664-8099 for details about membership and
programs.
page 24 • JANUARY 2014 • Livingston business & real estate Journal • livingstonbusiness.com
SPIRITUAL O u t l o o k
REV. KEITH ZACHARY
Mercies are renewed and compassions fail not
I
serve the God of great mercy. The evidence of
His mercy is realized each day as I awake and
am not consumed by his righteous judgment.
Being holy, God could justly judge our world at any moment for obvious transgressions. However, every single
day we rather awaken to the enjoyment of God’s blessings in life and thereby add mounting evidence of His
mercies and compassion. Though it may seem an odd
place to discover the message of God’s great mercies,
one would find this exact message in Jeremiah’s lament
over God’s judgment of Jerusalem.
Protracted sin had brought divine punishment on the inhabitants of Jerusalem in Jeremiah’s day, but the punishment was limited and hope remained. The prophet recorded his
hope in the following words: “This I recall to my mind, therefore have I hope. It is of the
Lord’s mercies that we are not consumed, because his compassions fail not. They are new
every morning; great is thy faithfulness. The Lord is my portion saith my soul: therefore
will I hope in him. The Lord is good unto them that wait for him, to the soul that seeketh
him. It is good that a man should both hope and quietly wait for the salvation of the
Lord” (Lamentations 3:21-26). Jeremiah awakened to life and renewed his confidence in
a timely restoration of Jerusalem. Why did Jeremiah have this hope? The prophet knew
God’s compassions would not fail, they were new every morning. Jeremiah exalted his
God as the only One who was faithfully great and greatly faithful.
We live in a sin-filled world and it is easy to participate in judging the sins of others.
However none of earth’s inhabitants is without sin, which means no one is qualified to be
judge. The only One who truly qualified to throw stones of judgment against sin, Jesus
Christ, chose rather to say, “Neither do I condemn you, go and sin no more” (John 8:11).
Now you should not understand this statement of Christ to suggest that God has a
light attitude toward sin. When we consider Christ’s suffering on the cross we see the
magnitude of sin’s punishment, but we also realize God’s mercy and compassion for the
sinner as Christ died a substitutionary death for our offenses. What more is there to say?
God is willing and ready to forgive our sins and to bless us with His presence daily.
Yesterday is past, today we all need the experience of God’s immeasurable mercy and
a clear focus on His passion for our souls. Today His mercies are renewed, today He
compassionately reaches out to our need of His rescue. It is good that we should both
hope and quietly wait for God to save us in our time of need. Thankfully his mercies are
renewed daily and his compassions fail not.
K.A. Zachary, is pastor of New Covenant Church, 215 Florida Ave., Denham Springs.
Contact Rev. Zachary at 225-664-0858.
This and all other columns and articles, including archives, are available online
at livingstonbusiness.com.
ne
JANUARY 2014 • Livingston business & real estate Journal • livingstonbusiness.com • page 25
SMART M a r k e t i n g
TISh pIeRce
The perfect marketing mix for success
B
usiness
owners
often ask
“what is the best avenue of marketing my
business?” The answer
isn’t always so easy.
There are many meth-
ods of marketing and more options than ever before
with social and digital media. So what types of marketing have the most impact? Here are a few tried and true
marketing methods.
Having a press release published is a great way to
successfully publicize your business. The first and foremost consideration in successful press release writing is
to make sure it’s newsworthy. No one is going to pay
attention, much less publish, a news release that sounds
like a thinly veiled advertisement. Always read your
press release from a news organizations point of view.
If it sounds completely under whelming, chances are it
will never see the light of day.
Once the subject of the press release has been established, follow the proper format before sending it
out. The elements of a news release (in descending
order) include: business name, address, contact
name, phone number, email address, date of release, headline and the body or text.
Email marketing remains the leader of marketing tools. With a newsletter or consistent
email blasts that drive viewers to your wellcrafted website, businesses can keep their name
in front of prospects and make that sale. Make
sure your business has a client or customer database. Then use that database intelligently to
reach out and touch your clients in a timely manner. Don’t overdo it though - no one wants to
wear out a valuable email contact. Content and
timing are key components to success. And make
sure your email campaigns are mobile-friendly.
Another wonderful marketing tool is great
referrals. By giving earth-shattering customer
service, your business will be assured of great reviews and referrals.
Giving away a few goodies is also a great
way to earn lifelong customers and clients. The
stories and good feelings generated by stellar
customer service will last a lifetime.
The main goal of marketing is to let people
know your business exists and get them knocking
on your door. Use the press release, email data
base, referrals to exhaustion and insure that your
business name and services are known.
And don’t forget in-house mining for data.
Your current customers and clients are a powerful source for marketing tips and ideas. Tune in
to what your clients are saying. If they are not
saying what you need to hear, then ask! Pick up
the phone or pass out a questionnaire. Whatever
it takes to get that feedback is invaluable.
Here’s to a happy new-marketing New Year:
may you have success connecting with customers
and clients. And may each successful connection
lead to another!
Tish Pierce, Pierce Creative Marketing Service (www.piercecms.com) Member of the Livingston Parish Chamber since 2006. Tish can be
reached at 225.284.8231 or email
info@piercecms.com.
This and all other columns and articles, including archives, are available online at livingstonbusiness.com.
page 26 • JANUARY 2014 • Livingston business & real estate Journal • livingstonbusiness.com
Life B e a t
OLOL PHYSiCiAN GROUP
How to achieve your goals in the new year
2014 – Bring iT on!!
According to statistics, only eight percent of people who set New Year’s resolutions actually stick to
them. Dr. Amanda Lea with Our Lady of the Lake
Physician Group has some tips to help you set your
goals and keep them.
tion on Our Lady of the Lake physicians, hospitals
and services. At the website, click “Health Information A-Z” for the OLOL Health Library which contains thousands of health and wellness articles and
covers over 1,500 medical topics.
This and all other columns and articles, including archives, are available online at livingstonbusiness.com.
1. Set realistic goals – Setting a goal to lose 15
pounds might be a great long-term goal but you may
have more success if you set smaller, more attainable
goals. A good example is to set a goal to exercise
three times a week or to eat five fruits or vegetables
every day. By sticking to your smaller daily goals,
you will ultimately achieve your long-term goal.
2. remain flexible – Expect that your life will
change as will your priorities over the course of the
year. This does not mean that you should abandon
your goals. Remaining flexible allows you to adjust
your goal or the steps to achieve it and keep moving
toward the target.
3. Don’t let setbacks discourage you – It helps
to remember that we all make mistakes. Setbacks are
only temporary.
4. rely on a little help from your friends – We
often work harder to achieve our goals if we tell others about our plans or if there is someone to hold us
accountable. Family members, friends, or even professional help such as a nutritionist or physician can
offer suggestions to help you along the way to
achieve your goal.
Visit ololphysiciangroup.com for more informa-
JANUARY 2014 • Livingston business & real estate Journal • livingstonbusiness.com • page 27
PERSONAL W e l l n e s s
DR. RON McMORRiS
Follow 20% fat diet strategy to lose weight
M
any people
don’t know
these numbers that are so important
to your weight: 20 to
33% of your diet should
be in the form of good
fat. You should consume
20% fat for weight loss; 25% fat for weight maintenance; and 33% fat for healthy weight gain.
My challenge to anyone wanting to lose weight is
this: Throw away all carbohydrates considered a
dessert or a sweet. Throw away all foods in your
pantry that have more FAT calories than your goal.
Next go to the grocery store, and purchase only foods
whose FAT calories percentages match your desire to
lose, maintain or gain weight using the percentages
from the above first paragraph.
Make the change and cook foods according to
your health goals. To have your meals meet your desired fat percentage, you need to know the FAT calories of a meal and the TOTAL calories.
TOTAL calories are the total calories you get from
carbohydrates, protein, and fat combined for every
item that goes into a meal. Add up the
calories for each food item to get your
TOTAL calories.
To determine the number of FAT calories, multiply the number of fat grams in
each food in your meal by 9. Example: a
product with 2 grams of fat will have 18
FAT calories (2x9). Add up all the fat
calories for all the items you are eating
for the meal to get your FAT calories.
To determine the percentage of FAT
calories in a meal, you can divide the
TOTAL calories by FAT calories - OR
you can use a simpler calculation. I like
to use simple math to determine the percentage of FAT calories, and you can use
this method, too:
If you want to eat a 20% fat diet to
lose weight, determine the number of
FAT calories in a meal and multiply that
by 5. Once multiplied, compare this number to your TOTAL calories, and if it is
GREATER than the total number of calories then it has too much fat and is therefore NOT safe to eat if you want to lose
weight. If it is LESS than the total number of calories it IS safe to eat.
Example:
Sum of all calories in a meal = 245
TOTAL calories
Sum of all fat grams in the meal =
6.7; and 6.7 x 9 = 60.3 FAT calories
For a 20% fat diet for weight loss,
multiply 60.3 x 5 = 301.5
301.5 is greater than the meal’s 245
TOTAL calories so this food is NOT safe
to eat.
For a 25% fat diet to maintain your
weight,multiply the FAT calories by 4;
and for a 33% diet to gain weight, multiply the FAT calories by 3.
If you have any more questions about
this weight loss strategy, call Ron McMorris DC, ATC, CSCS; Elite Chiropractic & Physical Therapy; 225-271-4083;
offices in Walker and Albany.
www.MyEliteChiro.com
This and all other columns and articles, including archives, are available
online at livingstonbusiness.com
page 28 • JANUARY 2014 • Livingston business & real estate Journal • livingstonbusiness.com
MONEY M a t t e r s
SCOTT LANDRY
Investors can learn much from Super Bowl teams
I
f you’re a
football fan
(and probably
even if you aren’t),
you are aware that
we’re closing in on
the Super Bowl. This
year’s event is
unique in that it is
the first Super Bowl
held in an outdoor,
cold-weather site —
New Jersey, to be
specific. However,
the 2014 game shares many similarities to past
Super Bowls in terms of what it took for the two
teams to arrive at this point. And some of these
same characteristics apply to successful investors.
Here are a few of these shared traits:
A good offense — Most Super Bowl teams
are adept at moving up and down the field and
crossing the goal line. And good investors know
how to choose those investments that can provide
them with the gains they need to keep moving toward their own goals, such as a comfortable retirement. That’s why, at every stage of your life,
you will need to own a reasonable percentage of
growth-oriented investments, such as stocks and
stock-based vehicles.
A strong defense — Even a good offense usu-
ally isn’t enough to vault a team into the Super
Bowl, which is why most participants in the Big
Game also have strong defenses. Similarly, the
best investors don’t just put all their money in a
single type of aggressive instrument and then forget about it — they know that a downturn affecting this particular asset class could prove
extremely costly. Instead, they “defend” their
portfolios by diversifying their holdings among a
range of investments: stocks, bonds, government
securities, certificates of deposit, and so on. And
you can do the same. Keep in mind, however, that
although diversification can help reduce the impact of volatility on your portfolio, it can’t guarantee a profit or always protect against loss.
Perseverance — Every team that makes it to
the Super Bowl has had to overcome some type
of adversity — injuries to key players, a difficult
schedule, bad weather, playoff games against
good opponents, etc. Successful investors have
also had to overcome hurdles, such as bear markets, bad economies, political battles and changing tax laws. Through it all, these investors stay
invested, follow a long-term strategy and continue to look for new opportunities — and their
perseverance is often rewarded. You can follow
their example by not jumping out of the market
when the going looks tough and not overreacting
to scary-sounding headlines.
Good coaching — Super Bowl teams contain
many fine players, but they still need coaches
who can analyze situations and make the right decisions at the right times. Smart, experienced investors also benefit from “coaching — in the
form of guidance from financial professionals.
It’s not always easy for busy people to study the
financial markets, stay current on changing investment-related laws, monitor their own portfolios and make changes as needed.
By working with a financial professional who
knows your situation, needs, goals and risk tolerance, you will find it much easier to navigate the
increasingly complex investment world.
As we’ve seen, some of the same factors that
go into producing a team capable of reaching the
Super Bowl are also relevant to investors who
want to reach their own goals. By incorporating
these behaviors and attitudes into your own investment strategy, you’ll be following a pretty
good “game plan.”
For information on investment strategies at
every age, contact Scott Landry, an investment
representative and branch manager administrator
with Edward Jones. 225-664-9798 or toll-free at
800-256-6664; 179 Del Orleans, Denham
Springs, LA 70726. www.edwardjones.com.
This and all other columns and articles,
including archives, are available online
at livingstonbusiness.com.
Located Next to Eastside
Elementary and Adjacent to
Crystal Lakes
Class A Center (6 weeks - 12 yrs.)
Early Learning Center
Before/After School Care
for Eastside Elementary
(Limited Spots Available)
Enrollment Registration Fee
For more information:
225.664.2383 • cjsampson@bellsouth.net
9775 Lockhart Road, Denham Springs
JANUARY 2014 • Livingston business & real estate Journal • livingstonbusiness.com • page 29
CoMPUTer S a v v y
Jerry Johnson
What to expect in technology for 2014
Y
ou may remember our article from last year
on a new technology called the “Smartwatch”. These tech savvy arm pieces took a
myriad of everyday tasks that you normally performed
on your cellular device and conveniently integrated them
into this new wearable accessory. Many smartwatches
on the market made it possible to place and receive
phone calls, texts messages, and e-mail, as well as listen
to music and surf the web all from your wrist. Oh, and
they’re good for telling time. But according to the latest
market research, smartwatches are not exactly a hot item for the New Year.
According to major news outlets, there just wasn’t enough demand for smartwatches
in the past year. The currently available models only appealed to seriously tech-savvy
people and early adopters. A huge part of the problem was due to a lack of compatibility
with various devices. So don’t expect these gadgets to go main stream anytime soon.
Another buzz item last year was Google Glasses. This wearable gadget made it possible for you to have hands free access to information right in front of you by simply asking. A single voice command could bring up driving directions, check the status of a
flight, record a video or send a message. Unfortunately, these are still in experimental
mode. There has also been concern about the danger of wearing the glasses while operating a vehicle.
As for wearable technology, gadgets centered on health and fitness will continue to
be hot items. With many consumer focused in getting in shape and making positive
lifestyle changes, wearable health devices such as NikeFuel Bands, Fitbit, and Jawbone
UP will see great sells in 2014.
Another item to be on the lookout for is “two-in-one” convertibles that double as traditional laptops and portable tablets. Some technology analysts believe we will see a
huge campaign around these in 2014, including devices with dual operating systems, i.e.
Android Apps running on Windows machines.
Keep your eyes peeled for some awesome things to come including the iPhone 6
which is rumored to be unveiled this summer. 2014 is sure to be a great year for new and
innovative technology.
Jerry Johnson of MJ Networking provides website design and development and
other web services, as well as comprehensive IT consulting, computer support, network security/administration, video surveillance and more for small businesses,
municipal agencies, and enterprises. Call 225-304-4724 or email info@mjnetworking.com.
This and all other columns and articles, including archives, are available
online at livingstonbusiness.com.
page 30 • JANUARY 2014 • Livingston business & real estate Journal • livingstonbusiness.com
PICTURE P e r f e c t
ThEREsa MUllIns-loW
Try your hand at black and white photos for unique effects
January 2014 is here. Happy
shooting (photographs) in 2014!
Louisiana in January and February are probably not the most favorite month for photography. I
personally like to take this time of
the year to go through some photographs that I have taken previously,
edit these and either share on-line or
print. Many photographers take so
many images that they have a library
of photos saved on external hard
drives. I use two external hard
drives; one is a duplicate that is used
for back-up. I almost never keep a photo on my hard drive.
On the other hand, this probably is a great time to experiment with
black and white photography. Just look outside; everything is so
gloomy - not much color. But with black and white, it’s more about
looking at the range of tones for a good photograph. Tone is anything
that affects the lightness or brightness as well as the darkness of color.
Black and white photography opens up a whole other world of
photography. It is not about removing color from a photograph. When
shooting for a black and white, a reflection or a shadow can give that
extreme white or extreme black that is needed. In fact I believe this
could improve color photography skills.
In Louisiana there is always something green, and there are many
different shades of green. Recently I went outside in my back yard and
took some black and white images. I was amazed at the different
shades of green.
One may choose to either shoot in monochrome (black and white)
in the camera or shoot in color and then convert to black and white in
an editing program. With black and white photography use the lowest
ISO setting allowable for the light provided to get that quality print.
The ISO controls the sensitivity of a camera's sensor to a given
amount of light. Use 100 ISO when possible. With this low ISO, less
light enters the camera and produces less noise. The higher the ISOmore light, more noise.
For instance, if it is a cloudy day, a 400 ISO may be necessary. A
400 ISO gives a great quality print for most size prints. Images taken
at a higher ISO can usually be used for digital display.
Consider the basics of photography; adjust the aperture and shutter
speed and ISO when shooting while focusing on shapes, lines, textures, reflections and shadows for impact. Look where the light is
falling. Check your images on your camera for composition and light
often. Portraits are beautiful in black and white. Educate yourself and
then just go take those images!
Theresa Mullins Low is a member of the Louisiana Photographic Society. Their next meeting will be held January 16, 2014,
7:00 p.m., 7950 Independence Blvd., Baton Rouge, and is held
every third Thursday of each month. The guest speaker for January
will be Carrie Stansbury from Cajun Coast. She will speak about
the Eagle Expo scheduled for February 20-22, 2014 in Morgan
City. LPS will be hosting the GSCCC Convention April 24-27,
2013, at the Crowne Plaza, Baton Rouge. www.laphotosociety.com
Black and white photos such as the
ones above illustrate the interesting
variations of tones that are possible
to capture when taking black and
white photography whether of intricate architecture or something as
simple as a bicycle.
JANUARY 2014 • Livingston business & real estate Journal • livingstonbusiness.com • page 31
GET IT G r o w i n g
KEnny SharpE
Lots of winter landscape chores are waiting
J
anuary came in with a blast.
Not just the usual fireworks display but an arctic blast of cold
air. As I write, we are just a few hours
past freezing so it’s too early to evaluate any damage yet. Fortunately we had
already had some cold weather to put
plants into winter dormancy prior to
this freeze so it looks like it is better
than it could have been.
My caution would be to move slowly. Even if you think you have
damage to plants, take a wait and see attitude. It is usually June before you can tell the full extent of freeze damage and most people
tend to prune too soon after a freeze event and end up taking off lots
of good wood that may takes years to grow back. If the layer under
the exterior bark is green then that tissue is
alive.
You might have noticed some green weeds
in your brown lawn. I am seeing a lot of winter annuals showing up and they are easy to
spot since the warm season grasses are fully
dormant now. These weeds are easy to control
now and worth adding to your winter chores.
I see a lot of dollar weed, annual blue
grass, henbit, Carolina geranium and spur
weed (stickers) showing up now. A dormant
application of atrazine or simazine would control those plants now and help to prevent other
winter annuals from germinating. These chemicals can be sprayed even in cold weather and
only need a little rain to help them work. You
can up your rate of control by adding a 2, 4-D
blend with atrazine or simazine. When adding
2,4-D blends such as Trimec, Weed B Gon or
Weed Free Zone, to name a few, you will want
to spray in low wind conditions and catch the
weather above 65̊ F with some sun to increase
your success.
If you have been having trouble with crabgrass in your lawn, you might be cutting your
lawn grasses too low. Raise your mowing
height to give your warm season grasses a fair
chance of competing with the crab grass. The
other solution is to make a spray with the herbicide Dimension and spray it on Valentine’s
Day. This will inhibit the annual crab grass
seed from germinating and if we have already
turned off warm then and some seed have already germinated it will control those small
seedlings also.
Lichen is a grey green mossy growth that
gets on a lot of woody ornamentals and almost
all trees. It is not parasitic and does not derive
any benefits from the plants but most people
only notice lichens on unhealthy looking
plants and think that it is the cause. Lichen
can get so thick on a plant that it looks unattractive and could suffocate the plant. Winter
is the time of year to control lichen. Use a
copper fungicide such as Kocide, tri-basic
copper sulfate or Bourdeaux mixture. Spray
lichen with copper now but be patient, it will
take several months before the lichen falls off
of the plants because it is adhered tightly to
the bark. You will know if you have been successful as the lichen will turn a copper color
after it is sprayed. Spray now when the lichen
is easiest to see and before it gets too warm as
copper will burn foliage at temperatures above
80̊ F.
Another winter chore is to clean up scales.
Scales are insects that suck plant juices. They
are usually covered by a hard shell which
makes control difficult. In the winter we can
use dormant oil which will suffocate the
scales without harming plants. If you add the
insecticide Malathion to the dormant oil mix
you will increase your control. Dormant oil
can burn if applied in warmer temperatures or
if applied within 48 hours of a freeze so check
the weather forecast before spraying. I see a
lot of scales on camellias, citrus, euonymus,
fatsia and variegated privet. Scales will show
up a small circular bump on the back of the
leaves or on the twigs and will usually be
grey, white, yellow or orange in color.
For more information on these or related
topics contact Kenny at 225-686-3020 or visit
our website at www.lsuagcenter.com/livingston.
This and all other columns and articles,
including archives, are available online at
livingstonbusiness.com.
page 32 • JANUARY 2014 • Livingston business & real estate Journal • livingstonbusiness.com
A CLOSER L o o k
TONY DODSON
Common home inspection problems to look for
T
he
safe
ty
and security
of your family
should definitely be considered after
you have
moved into
your new
home. The
steps that you take now by developing a
home safety program can save lives if a disaster should strike. In case of a fire, medical
emergency or break-in seconds could mean
the difference between life and death. The
following is a list of safety tips that should
be followed when you develop your home
safety plan.
partment, doctor, hospital, poison
control center in a highly visible
place. It is also a good idea to program these numbers into your cell
phone for quick access.
No one likes to think about disaster striking, but accidents and fires are
common occurrences. Don’t neglect
or underestimate the value of a home
safety program.
Tony Dodson is the owner/operator of Baton Rouge Home Inspection.
He is a licensed home inspector (LHI
#10608) serving the greater Baton
Rouge area and surrounding parishes.
Baton Rouge Home Inspection has
been in business for over five years.
Tony is a member of the Red Stick Kiwanis International. You can contact
him at (225) 229-1990 or email at
tony@batonrougehomeinspection.net.
Smoke DetectorS
The leading cause of death in home fires
is smoke inhalation. Installing audible, flashing smoke alarms in bedrooms, kitchens, and
living areas can provide warning in the event
of a fire. If your smoke detector is battery
operated, replace the batteries routinely. Test
the smoke detector on a regular basis. Both
of these steps should be on your annual or
semi-annual maintenance checklist.
Fire extinguiSher
There should be at least one fire extinguisher on every floor of your home and always in the kitchen and garage. Fire
extinguishers can often contain small fires
before they get out of control. However, do
not attempt to fight a large fire with a residential extinguisher. Evacuate the home immediately in this case.
SaFety LaDDerS
Safety ladders can be very useful for two
story homes if an exit is blocked by a fire or
heavy smoke. Most of these ladders are compact and can be hooked on windowsills for
quick exit. Make sure the bedroom occupants
are familiar with how to use them.
FirSt aiD kit
Keep a first aid kit containing bandages,
tourniquets, and ointments in an easily accessible place. Be certain that everyone in the
home is aware of its location. Prepackaged
first aid kits are available in many stores. Periodically examine and replace any out-dated
supplies.
emergency Phone numberS
Place phone numbers for police, fire deJANUARY 2014 • Livingston business & real estate Journal • livingstonbusiness.com • page 33
SNAP Shots
The 2014 Livingston Board of Realtors officers and directors (standing from left) Darren James, director; Kayla Johnson, president elect; Kay Landry, 2014 president; Kelli
Varnado, secretary/treasurer and Aaron Goolsby, 2013 outgoing president.
(seated from left) Alvin Cain, director; Lisa Chavers, affiliate director; Kelli Wascom,
director and Rebecca Coates, director.
Kay Landry was named the Association's 2013 Realtor of the Year and Billy Leach
with Professional Title was named the 2013 Affiliate of the Year.
The Livingston Board of Realtors installation
T
he Livingston Board of Realtors installed Kay Landry as
the 2014 President and a new
slate of officers and directors at the As-
sociation's annual installation meeting
on January 8, 2014 at Forrest Grove
Plantation. Guest speaker Burk Baker
administered the oath to the organiza-
tion's new leaders and Marlene Mock
administered the oath to the 2014 board
president. Guest speakers also included
Matt Ritchie, 2014 Louisiana Realtors
page 34 • JANUARY 2014 • Livingston business & real estate Journal • livingstonbusiness.com
President and Malcolm Young, CEO
Louisiana Realtors.
JANUARY 2014 • Livingston business & real estate Journal • livingstonbusiness.com • page 35