10TH ANNIVERSARY!
DEC4
BOSTON CONVENTION &
EXHIBITION CENTER
LUPITA
NYONG’O
HILLARY
RODHAM
CLINTON
ANN
FUDGE
PRESENTING SPONSOR
JOHN
JACOBS
TORY
BURCH
JOIN THE CONVERSATION!
MACONFERENCEFORWOMEN.ORG
#MASSWOMEN
1
TABLE OF CONTENTS
2014 BOARD WELCOME LETTER.................................................................................................3
STATE STREET WELCOME LETTER............................................................................................5
CONFERENCE SCHEDULE AT A GLANCE................................................................................6
BE THE CHANGE AWARD RECIPIENT.......................................................................................7
CONVENTION CENTER MAP LEVEL 0......................................................................................8
CONVENTION CENTER MAP LEVEL 1........................................................................................9
CONVENTION CENTER MAP LEVEL 2.....................................................................................10
CONVENTION CENTER MAP LEVEL 3...................................................................................... 11
SPONSORS........................................................................................................................................12-13
KEYNOTE AND SPECIAL GUEST SPEAKERS ................................................................ 14-15
BREAKOUT SESSION I: 10:00 A.M.–11:00 A.M................................................................. 16-17
BREAKOUT SESSION II: 11:30 A.M.–12:30 P.M. ................................................................ 18-19
BREAKOUT SESSION III: 3:00 P.M.–4:00 P.M.................................................................20-21
BREAKOUT SESSION SPEAKERS....................................................................................... 22-39
YOUNG WOMEN’S PROGRAM ................................................................................................... 40
AUTHOR SIGNINGS............................................................................................................................ 41
BENTLEY UNIVERSITY CAREER PAVILION..................................................................42-43
LOCAL LEADER MEET-UPS.................................................................................................. 44-45
CISCO NETWORKING LOUNGE..................................................................................................46
HEALTH & WELLNESS PAVILION..............................................................................................48
SANTANDER SMALL BUSINESS MARKETPLACE.......................................................50-51
EMC TECHNOLOGY PAVILION............................................................................................. 52-53
EXHIBITION HALL MAP..................................................................................................................54
EXHIBITORS...................................................................................................................................55-59
2014 CONFERENCE BOARD MEMBERS.......................................................................... 60-61
SUPPORTING ORGANIZATIONS.........................................................................................62-63
SOCIAL MEDIA STREET TEAM...................................................................................................64
KEYNOTE LUNCHEON SEATING.........................................................................................86-87
GENERAL INFORMATION
Please review this list of notes and information designed to help make your day more enjoyable.
Keynote Seating. At the luncheon keynote, please find the
table number that corresponds to the one listed on your badge.
Please refer to pages 86-87 to find the location of your table.
Your Conference admission includes lunch.
Additional food for purchase will be available
at the concessions stand in the Exhibit Hall.
There is no assigned seating at the morning keynote.
An ATM can be found on level one.
Turn left at the top of the escalators.
A nursing mother’s room can be found in MR 158.
Lost and found for the day will be located at Registration.
Coat check is available in Hall A.
2
For the convenience of our attendees, many of the men’s
restrooms have been converted to women’s restrooms.
Please be respectful of speakers and other attendees
and silence your cell phones while in all keynote
and breakout sessions.
MACONFERENCEFORWOMEN.ORG
CONFERENCE SCHEDULE AT A GLANCE
7891011
NOON
12 345
8:15 - 9:30
Opening
Keynote
10:00 - 11:00
Breakout
Session I
9:30 - 10:00
Book
Signing
11:30 - 12:30
Breakout
Session II
11 - 11:30
Book
Signing
OPEN ALL DAY
• Exhibit Hall
• Bookstore
• Bentley University Career Pavilion, Cisco Networking Lounge,
State Street Community Connection Pavilion, Health & Wellness Pavilion,
EMC Technology Pavilion, Santander Small Business Marketplace
12:30-1
Local
Leader
meet-ups
1:00 - 2:45
Keynote Lunch
12:30 -1:00
Book
Signing
There is assigned seating at the Keynote Lunch. Your table number can be found on your badge.
A map of the assigned luncheon tables can be found on pages 86-87.
TIME
EVENT
3:00 - 4:00
Local Leader
Meet-ups
CONFERENCE CLOSES
7:30-8:30
Registration
4:00 - 4:30
Book
Signing
Breakout
Session III
2:45 - 3:30
Book
Signing
Expert
Exchange
2:45 - 5:00
Bentley University Career Pavilion
3:00 - 4:30
Small Business &
Social Media
Roundtables
LOCATION
7:30–5:00 p.m.Registration . ........................................................................................................................................................................................................North Lobby (First Floor)
7:30 a.m.–5:00 p.m. Exhibits
..............................................................................................................................................................................................................................................Hall A
Bentley University Career Pavilion, Cisco Networking Lounge, EMC Technology Pavilion,
Education Pavilion, Health & Wellness Pavilion, Santander Small Business Marketplace,
State Street Community Connection Pavilion
8:00-8:20 a.m.
Networking Break. ................................................................................................................................................................................ Hall A, Cisco Networking Lounge
8:15–9:30 a.m.
Opening Keynote Session...............................................................................................................................................................................................................Hall B
J.C. Monahan, co-anchor, NewsCenter 5, and co-anchor, Chronicle
Marian Heard, president & CEO, Oxen Hill Partner and MA Conference for Women board member
Roman Blanco, president and CEO, Santander U.S.
Ann Fudge, former chairman and CEO, Young & Rubicam Brands
M.L. Krakauer, EVP, human resources, EMC Corporation
Jill Larsen, VP, strategic talent acquisition, Cisco Systems
Fireside Chat with Tory Burch, CEO and designer, and founder, Tory Burch Foundation
& Anne Finucane, global chief strategy and marketing officer, Bank of America
Renee Connolly, head of communications, EMD Millipore Corporation, and MA Conference for Women board member
Lisa Buffington, vice president, U.S. communications, EMD Serono, Inc.
Pam Wickham, vice president, corporate affairs and communications, Raytheon Company
and MA Conference for Women board member
John Jacobs, co-founder and chief creative optimist, Life is good® Company
9:30–10:00 a.m.
Author Signings.................................................................................................................................................................................. Hall A, Education Pavilion (page 41)
10:00–11:00 a.m.
Breakout Session I.................................................................................................................................................................................. see pages 16–17 for session listing
11:00–11:30 a.m. Networking Break ................................................................................................................................................................................ Hall A, Cisco Networking Lounge
11:00–11:30 a.m. Author Signings.................................................................................................................................................................................. Hall A, Education Pavilion (page 41)
11:30 a.m.–12:30 p.m. Breakout Session II. ............................................................................................................................................................................... see pages 18–19 for session listing
12:30–1:00 p.m.
Networking Break ................................................................................................................................................................................ Hall A, Cisco Networking Lounge
Local Leader Meet-Ups. .................................................................................................................................. Hall A, Bentley University Career Pavilion (pages 44-45)
Health & Wellness Class & Speaker............................................................................................................................. Hall A, Health & Wellness Pavilion (page 48)
12:30–1:00 p.m.
Author Signings.................................................................................................................................................................................. Hall A, Education Pavilion (page 41)
1:00–2:45 p.m.
Keynote Luncheon............................................................................................................................................................................................................................Hall B
Karen Holmes Ward, CityLine host and director, public affairs and community services, WCVB-TV Channel 5
Gloria Larson, president, Bentley University and MA Conference for Women board member
Jane Bowman, vice president, marketing & sales development, Boston Globe
Be The Change Award presentation
Imanie Chantel Sampson and Andrea Novelle-Ruddy, Share Your Story Award recipients
Lupita Nyong’o, Academy Award–winning actress
Alison Quirk, EVP, chief of human resources and corporate citizenship, State Street Corporation
and MA Conference for Women board member
Hillary Rodham Clinton, Former Secretary of State and Former U.S. Senator from New York
2:45–5:00 p.m.
Coaches Corner, Resume Reviews, Bentley University Workshops................................................ Hall A, Bentley University Career Pavilion (pages 42-43)
3:00–4:00 p.m.
Local Leader Meet-Ups. .................................................................................................................................. Hall A, Bentley University Career Pavilion (page s44-45)
Health & Wellness Classes and Speakers.................................................................................................................... Hall A, Health & Wellness Pavilion (page 48)
3:00–4:00 p.m. Breakout Session III: Expert Exchanges & Encore Workshops.............................................................................................. see pages 20-21 for session listing
3:00–4:40 p.m.
Social Media Roundtables............................................................................................................................................Hall A, EMC Technology Pavilion (pages 52-53)
3:00–4:40 p.m.
Santander Small Business Marketplace: Roundtables, Classroom . ...........................................Hall A, Santander Small Business Marketplace (pages 50-51)
4:00–5:00 p.m.
Author Signings.................................................................................................................................................................................. Hall A, Education Pavilion (page 41)
5:00 p.m.
Conference Closes
6
MACONFERENCEFORWOMEN.ORG
CONVENTION CENTER MAP LEVEL 0
East Boardroom
Pre-function
NE Corner Pre-function
Bakery
Lobby
below
Kitchen
Storage
NW Corner Pre-function
BCMC
Sales Dept.
Boardroom
Suite 201,202
West Boardroom
Pre-function
Downtown
Boston
Bridge
Plaza
below
Kitchen
Northeast Pre-function
Service Corridor
Northeast
Lobby
M
258
B
258
C
259
A
259
B
EMC Technology Pavilion
• Social Media Roundtables
Health & Wellness Pavilion –
• Health & Wellness Classroom
State Street Community Connection Pavilion
Low Roof
High Roof
High Roof (76’ - 100’)
Low Roof (35’6”)
Low Roof
(Outside)
MACONFERENCEFORWOMEN.ORG
Southeast
Lobby
W
261
Open to
Exhibit Hall C
below
8
Education Pavilion
• Author Signings
• Bookstore
Santander Small Business Marketplace
• Small Business Roundtables
M
Skybridge
(Level 1)
213
Low Roof
(Outside)
Bentley University Career Pavilion
• Career Coaching
• Resume Reviews
• Workshops
• Local Leader Meet Ups
Cisco Networking Lounge
Southeast Pre-function
257
A
257
B
258
A
Exhibit Hall – Hall A
(see detailed map on page 54)
• Coat Check
• Continental Breakfast
• Concessions
260
W
M
212
ON LEVEL 0
Registration (on Level 1)
W
Small Business
Classroom
Small Business
Roundtables
General Session Entrance
Health & Wellness Pavilion
Open to
Exhibit Hall B
below
Service Corridor
Service Corridor
(Ballroom 210)
Southwest Pre-function
OPENING AND LUNCHEON
KEYNOTE SESSION
210
A
211
Southwest
Lobby
253
C
256
209
210
C
253
B
255
208
210
B
The Westin Boston
Waterfront
252
A
252
B
253
A
254
A
254
B
Santander Small Business Marketplace
Restrooms
Social
Media
Roundtables
EMC Technology Pavilion
Consessions
State Street Community Connection Pavilion
Cisco
Networking
Lounge
Health &
Wellness
Classroom
General Session Entrance
Education Pavilion
Author
Signings
Coat Check
M
Skybridge
(Level 1)
Open to
Exhibit Hall A
below
Catering
Office
W
Northwest
Lobby
207
Bentley University Career Pavilion
205
C
206
A
206
B
Bookstore
205
B
251
Restrooms
204
A
204
B
205
A
Service Corridor
Northwest Pre-function
203
Skybridge
Access
General Sessions – Hall B
• Opening Keynote
• Luncheon Keynote
CONVENTION CENTER MAP LEVEL 1
reet
Summer St
to South
Station
NE Corner Pre-function
Skybridge
Access
Breakout Sessions
MR 104, 106, 153, 156
Press Room: 152
254
A
254
B
Northeast
Lobby
Stop
to
151
103
152
Westin Boston
Waterfront Hotel
258
B
258
C
259
A
259
B
Open to
Exhibit Hall A
below
153
W M
154
Skybridge
155
atm
257
A
257
B
258
A
Southeast Pre-function
ll B
102
105
256
Bar
Service Corridor
Nursing Mother’s Room 158
150
104
W
Volunteer Room 155
Young Womens Program: 156
101
M
255
Speaker’s Lounge 154
W M
Skybridge
(access Level 2)
253
C
Open to
Exhibit Hall B
below
157
Southeast
Lobby
W
M
260
156
Tastes of Boston
Food Court
lA
Summer Street
North Lobby
atm
253
B
The Westin Boston
Waterfront
W M
Registration
Catering
Office
Service Corridor
ON LEVEL 1
252
A
252
B
253
A
Northeast Pre-function
251
to Summer
Street
Entrance
Plaza
Ring Road
Bakery
to er
m
Sumtreet
S
BCMC
Sales Dept.
East Boardroom
Pre-function
Viaduct
Street
158
261
lC
M W
M W
Skybridge
106
Low Roof
High Roof
Low Roof
(Outside)
107
108
109
JOIN THE CONVERSATION!
159
Open to
Exhibit Hall C
below
160
161
162
#MASSWOMEN
9
CONVENTION CENTER MAP LEVEL 2
Downtown
Boston
Bridge
201
202
Skybridge
203
251
204
252
205
Open to
Exhibit Hall A
below
253
254
206
Skybridge (Level 1)
W
W
208
256
209
257
Open to
Exhibit Hall B
below
258
259
212
260
Skybridge (Level 1)
W
261
213
Open to
Exhibit Hall C
below
MACONFERENCEFORWOMEN.ORG
Southeast
Lobby
M
M
211
W
Southwest
Lobby
210
10
Northeast
Lobby
M
Northwest
Lobby
Breakout Sessions
MR 205, 210, 253 and 258
M
255
207
CONVENTION CENTER MAP LEVEL 3
Ballroom West
Ballroom East
W
M
M
W
Downtown
Boston
ON LEVEL 3
Breakout Sessions in
Ballroom E and W
Exhibit Hall A
(below)
Breakout Sessions in Ballroom E and W
Sponsor Breakfast Ballroom E
Exhibit Hall B
(below)
Low Roof
(Outside)
Low Roof
(Outside)
Skybridge (Level 1)
Skybridge (Level 1)
#masswomen
Exhibit Hall C
(below)
JOIN THE CONVERSATION!
#MASSWOMEN
11
OPENING KEYNOTE AND SPECIAL GUEST SPEAKERS
LOCATED IN HALL B – 8:15 A.M.–9:30 A.M.
J.C.
Monahan
Ann M.
Fudge
Tory
Burch
J.C. Monahan is co-anchor of WCVB-TV’s “NewsCenter 5 at 5:00,” as well
as co-anchor of Channel 5’s award-winning nightly news magazine “Chronicle” alongside co-anchor Anthony Everett. Monahan joined the long-running
program in May 2013. She was previously the meteorologist for the weekday
editions of “The EyeOpener” and “Midday” newscasts. Monahan joined
WCVB-TV Channel 5 as a staff meteorologist in September 2001. During
her years as a meteorologist, she had appeared on ABC’s “Good Morning
America” as a guest meteorologist. Monahan was also the creator and host of
the weekly talk show “Boston’s View.” After the inception of “Boston’s View”
in 2009, Monahan has interviewed such notable personalities as comedians
Dane Cook and Lenny Clarke, actress Jane Seymour, Aerosmith drummer
Joey Kramer, and sports stars Cam Neely and Jerry Remy.
Previously, Monahan served as the weekend meteorologist for New England
Cable News (NECN), a regional cable network. Prior to joining NECN,
Monahan worked as the weekend forecaster and entertainment reporter
for WPXT-TV in Portland, Maine. Early in her career, she was the news
director for WZON-AM in Bangor, Maine, where she earned awards from
the Associated Press and Maine Association of Broadcasters for Best Radio
Newscast and Best Series Reporting.
Monahan is a member of the National Weather Association and the American Meteorological Society. In 2004, Monahan was awarded the American
Meteorological Society Seal of Approval in recognition of her professionalism
in weather forecasting and reporting. After earning a B.S. in broadcast journalism from the University of Maine, Monahan graduated from Mississippi
State University’s Broadcast Meteorology Program. @jcmonahan
Ann M. Fudge is the retired chairman and CEO of Young & Rubicam
Brands, a global network of marketing communications companies. Prior
to Young & Rubicam Brands, Fudge served as president of the beverages,
desserts and post division, a $5 billion unit of Kraft Foods. She served on
the management committee and has managed many businesses, including
Maxwell House Coffee, Gevalia Kaffe, Kool Aid, Crystal Light, Post cereals,
Jell-O desserts and Altoids. Before joining General Foods, she spent nine
years at General Mills. She serves on the board of directors of General Electric,
Novartis, Unilever and Infosys. She also serves as chair of the U.S. programs
advisory board of The Gates Foundation and is a trustee of the Rockefeller
Foundation, Brookings Institution and Morehouse College.
Tory Burch is CEO and designer of Tory Burch, an American lifestyle brand.
The collection, known for color, print and eclectic details, includes readyto-wear, shoes, handbags, accessories and beauty. She has worked in public
relations and marketing for some of the most influential American designers,
including Ralph Lauren, Vera Wang and Narciso Rodriguez at Loewe. She
launched Tory Burch in 2004 with a small boutique on Elizabeth Street in
Manhattan, and since then the brand has grown into a global business with
more than 125 freestanding stores, toryburch.com, and a presence in more
than 3,000 department and specialty stores. Tory Burch has been recognized
with numerous awards, including the CFDA for “Accessory Designer of the
Year,” Glamour’s “Women of the Year,” and Forbes’s “Most Powerful Women
in the World.”
Anne
Finucane
A dedicated philanthropist, Burch launched the Tory Burch Foundation in
2009 to support the economic empowerment of women entrepreneurs and
their families in the U.S. Through loans, mentorship and entrepreneurial
education, the foundation invests in the success and sustainability of
women-owned small businesses. In addition, Burch serves on the boards
of the Council of Fashion Designers of America, the Society of Memorial
Sloan-Kettering Cancer Center, the Breast Cancer Research Foundation, the
Startup America Partnership and the Barnes Foundation. She is also an inaugural member of the Presidential Ambassadors for Global Entrepreneurship.
Raised in Valley Forge, Pennsylvania, Burch graduated from the University of
Pennsylvania with a degree in art history. @toryburch
Anne Finucane is global chief strategy and marketing officer at Bank of
America, and a member of the company’s executive management team. She
chairs the Bank of America Charitable Foundation, overseeing a 10-year, $2
billion charitable giving goal, and also serves as president of the Northeast
region. In addition, Finucane leads Bank of America’s corporate social responsibility program, which leverages the unmatched capabilities of the company
and power of its global platform to help partners, people, communities, and a
broad client and customer base more effectively address a wide range of social
issues. Under Finucane’s leadership, Bank of America continues to drive
women’s economic empowerment through strategic investments. Examples
include the Global Ambassadors Program, a partnership with Vital Voices
that provides development opportunities for emerging women leaders, and
a partnership with the Tory Burch Foundation that makes low-cost capital
available to women entrepreneurs through Community Development Financial Institutions. A similar initiative with the Calvert Foundation reaches
women in Latin America, Africa, Asia and Eastern Europe. @annefinucane
John Jacobs is co-founder and chief creative optimist of the Life is good®
Company. The $100 million LIG lifestyle brand spreads the power of optimism and helps kids overcome violence, poverty and illness by donating
10 percent of its net profits to The Life is good Kids Foundation. Life is
good seamlessly integrates its 501c3 nonprofit with its for-profit enterprise.
Based in Boston, Life is good’s inspiring products are sold by over 4,000
retailers. Jacobs wrote and illustrated his first book at the age of five. He’s
been writing and drawing ever since, graduating from the University of Massachusetts in 1990 with dual degrees in English and art. He began designing
and selling T-shirts with his brother Bert during his senior year, and after five
years of sketching, selling and sleeping in their van all over the East Coast, the
brothers officially launched a winner (Life is good) in 1994. Today Jacobs is
focused on creating inspiring content and ensuring that Life is good’s unique
culture remains a source of motivation for its employees and competitive
advantage for the business. He is happily married and the proud father of two
young boys and a baby girl. He enjoys any game involving a ball or Frisbee,
hiking and camping with his family, movies both high and very low-brow,
and diving into the water to catch things. Jacobs has been awarded honorary
doctorates from several universities for entrepreneurship, business innovation
and philanthropy. He and Life is good have been featured on NBC’s “The
Today Show,” CNNMoney, “The Boss” and in The New York Times, The Wall
Street Journal and Inc. magazine. @lifeisgood
(LISTED IN ORDER OF APPEARANCE)
14
John
Jacobs
MACONFERENCEFORWOMEN.ORG
LUNCH KEYNOTE AND SPECIAL GUEST SPEAKERS
LOCATED IN HALL B – 1:00 P.M.–2:30 P.M.
Karen
Holmes Ward
Lupita
Nyong’o
Karen Holmes Ward is the director of public affairs and community
services as well as host and executive producer of “CityLine,” WCVB-TV’s
award-winning weekly magazine program which addresses the accomplishments, concerns and issues facing people of color living in Boston and its
suburbs. Many notable guests include Oscar winners Lupita Nyong’o, Octavia Spencer, Lou Gossett and Denzel Washington as well as Oscar nominees
Chiwetel Ejiofor, Oprah Winfrey and Quvenzhane Wallis. “CityLine” has
been a recipient of the Associated Press Massachusetts/Rhode Island Best
Public Affairs Program and numerous Emmy nominations.
Holmes Ward also oversees WCVB’s public service and community outreach
efforts including the station’s work on “Extreme Makeover: My Hometown,”
raising awareness about the need for affordable housing in the Greater Boston
area, and WCVB’s first-of-its-kind web-based initiative, “Commonwealth
5.” This on-line project promotes philanthropy by matching viewer-donors
with non-profits via the Internet. “CommonWealth 5” was nominated for a
National Emmy Award. WCVB’s community service efforts during and following the Boston Marathon attack was honored with a National Association
of Broadcasters Service to Community in Television award. Holmes Ward
has received numerous awards for her work in the community including the
Boston Jaycees Ten Outstanding Young Leaders award, National Association
of Black Journalists Region I Journalist of the Year, Big Sister of Greater Boston Achievement award, Urban League of Eastern Massachusetts President’s
award, Women of Courage and Conviction award from the Greater Boston
Section National Council of Negro Women, Inc., and many others. Holmes
Ward is a graduate of Boston University’s School of Public Communications
(now COM). @karenholmesward
Hillary
Rodham Clinton
Former Secretary of State Hillary Rodham Clinton. After nearly four
decades of public service as an advocate for children and families, First Lady,
Senator and U.S. Secretary of State Hillary Rodham Clinton now helps lead
the Bill, Hillary & Chelsea Clinton Foundation. She is also the author of
the new book Hard Choices, which chronicles her efforts to restore America’s
leadership after eight years in which it was badly eroded, from repairing our
fraying alliances to negotiating a cease-fire in Gaza that defended Israel’s
security and headed off another war in the Middle East, to mobilizing an
international coalition to impose crippling sanctions against Iran, to standing up to China and helping reassert the United States as a Pacific power.
Thanks in large measure to Hillary’s leadership, people were finally able
to say: America’s back. She championed human rights, Internet freedom,
religious freedom, and rights and opportunities for women and girls, LGBT
people, and young people around the world, as she has her entire career. She
also went to bat for American workers and companies around the world
to boost exports, create jobs back home, and level the playing field against
unfair competition from China and elsewhere. At the Clinton Foundation,
Hillary continues her work on behalf of women and girls, in support of
early childhood development, and to help young people get the skills they
need to find good jobs and participate in the global economy. She remains
committed to making the American Dream an American reality.
Lupita Nyong’o made her feature debut in Steve McQueen’s Academy
Award–winning film 12 Years a Slave. For her portrayal as Patsey, Nyong’o
received the Academy Award in the category of “Best Supporting Actress”
as well as numerous awards such as the Screen Actors Guild® award and
the Critics’ Choice award. This summer she begins production on the J.J.
Abrams–directed Star Wars: Episode VII. Next she will lend her voice to Jon
Favreau’s The Jungle Book as well as co-produce and star in a film based on
Chimamanda Ngozi Adichie’s novel Americanah. Nyong’o is also a filmmaker,
having served as the creator, director, editor and producer of the award-winning feature-length documentary In My Genes about the treatment of Kenya’s
albino population. Nyong’o is a Lancôme Brand Ambassadress and was seen
as one of the faces of the Miu Miu Spring 2014 campaign. @lupita_nyongo
(LISTED IN ORDER OF APPEARANCE)
JOIN THE CONVERSATION!
#MASSWOMEN
15
BREAKOUT SESSION I: 10:00 A.M.–11:00 A.M.
KEY:
W
Workshop: Interactive sessions that include exercises, role-plays and other
activities that offer practical advice
POE Panel of Experts: Led by a thought leader in the space, these sessions will
offer a brief “state of the climate,” followed by a sharing of best practices
and lessons learned from experts in the trenches
LP
Life Perspective: These sessions offer a mix of advice and inspiration by
sharing real-life stories to offer a perspective on managing life experiences.
MR Meeting Room
LEADERSHIP....................................................................................................................................................................................................................... MR 253
Bridging the Cross-Gender Communication Gap to Improve Your Leadership and Advance Your Position (W)
Survey results of over 100,000 in-depth interviews of men and women executives in over 60 Fortune 500 companies reveal the staggering number of false
assumptions and opinions men and women have of each other, and in many ways, believe in themselves. No wonder we face such a tremendous communication
gap in the workplace. What causes these misunderstandings, miscommunications, mistrust, resentment and frustrations at work? Relationship and communications guru John Gray will share insight to answer these questions and identify the eight blind spots that compel men and women to think and act as they do.
Learn practical advice so you can remove the blind spots that prevent men and women from working and succeeding together. We will explore ways to bridge the
communication gap to improve your problem solving, decision making, conflict resolution, stress management and overall leadership effectiveness. Unlock this
and advance your leadership position!
Speaker: John Gray, best-selling author, Men Are From Mars, Women Are From Venus and Work With Me: The 8 Blind Spots Between Men and Women in Business @marsvenus
Host: Jill Larsen, VP, Strategic Talent Acquisition, Cisco Systems @cisco
LEADERSHIP....................................................................................................................................................................................................................... MR 258
Transforming Your Organization, Transforming Your Life (POE)
Transformational leaders are not pillars of power, but they are powerful beings. While managers are often transactional agents, successful leaders achieve great results with their ability to transform through the power of inspiring and motivating others around them. Showcasing the real experiences of greater Boston’s most
talented leaders, this session will share their unique journeys around how they transformed their businesses, teams and bottom line — and the impact that has
had on their careers, organizations and lives. Using their firsthand experiences, we will explore how integrity, humility, transparency, flexibility and collaboration
were critical attributes to becoming a transformational leader. With a blend of practical advice and inspiration, attendees will walk away with an understanding of
what steps you can take to drive transformation in your professional and personal lives.
Thought Leader: Linda K. Zecher, president, chief executive officer and director, Houghton Mifflin Harcourt @hmhco
Moderator: Elizabeth Thornton, professor of management practice, Babson Executive Education; author, The Objective Leader;
and adjunct lecturer in entrepreneurship @elizthornton
Panel of Experts: Karen Kaplan, CEO, Hill Holliday @karenkaplanhh
Denise Millard, chief of staff, global sales and customer operations, EMC Corporation @emccorp
Karen Prange, senior vice president and president, urology & women’s health, Boston Scientific @bostonsci
Host: Christine Frederick, SVP, chief compliance officer, Mass Mutual @massmutual
CAREER ADVANCEMENT .............................................................................................................................................................................................MR 210
Understanding the Science and Art of Receiving Feedback to Negotiate What Matters Most (W)
We get feedback every day of our lives, from friends and family, colleagues, customers, bosses, teachers, doctors and strangers. We’re assessed, coached and
criticized about our performance, personalities and appearance. And even though we know that feedback is essential for professional development and healthy
relationships — why do we dread it and often dismiss it? In this interactive workshop, negotiations expert Sheila Heen will explore the importance of receiving
feedback and will offer a simple framework and powerful tools to help you take on life’s blizzard of offhand comments, annual evaluations and unsolicited advice
with curiosity and grace. Attendees will:
•Develop the ability to accept and utilize the input of others constructively;
•Learn how to give feedback more effectively by understanding how to receive feedback better; and
•Shift negative feedback and difficult conversations into impactful negotiations for getting what you want most, professionally and personally!
Speaker: Sheila Heen, faculty, Harvard Law School and co-author, Thanks for the Feedback and Difficult Conversations
Host: Jacklyn Mitchell Wynn, vice president, strategy and market development, global public sector RSA, the security division of EMC Corporation @emccorp
EMERGING PROFESSIONALS...................................................................................................................................................................................... MR 153
Secrets for Winning at Work: The Handbook for Emerging Professionals and Career Success (W)
It’s not easy to enter the workforce today. For the first time in history, four generations are sharing the workplace — and sometimes it feels like they are living in
four different worlds. How can young professionals navigate through the traditional traditionalists, the still-booming boomers, the xtra-independent Gen-X-ers
and your own generation, the tech-or-die Gen-Ys? Lindsey Pollak — often called a “translator” among the generations — and seasoned veteran Kate White will
use real-world examples to teach you how to navigate the workforce in a language that is friendly, current and actionable. Designed for millennial-generation
professionals, this session will help you create a personal action plan for career success. We will explore:
•Potential points of conflict at work and how to handle them;
•Strategies to master the art of cross-generational communication;
•Building a positive relationship with your manager;
•How to accept constructive feedback; and
•Ways to obtain and create the career opportunities you want/need
Co-Speakers: Lindsey Pollak, millennial workplace expert and author, Becoming the Boss: New Rules for the Next Generation of Leaders @lindseypollak
Kate White, former editor in chief, Cosmopolitan magazine, and New York Times best-selling author @katemwhite
Host: Bridget Hindle, SVP, human resources and director, corporate learning and development, Santander @santanderbankus
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BREAKOUT SESSION I: 10:00 A.M.–11:00 A.M.
TRANSITIONS .................................................................................................................................................................................................................... MR 104
Flex: Strategies for Thriving in a Multicultural and Multigenerational Workplace (W)
“Flexing” is the art of switching between leadership styles to more effectively work and engage people who are different from you. The workplace is growing increasingly multicultural, female and younger. As today’s leaders, you must be able to navigate this diverse work environment. Yet because cultural differences can
be invisible or difficult to spot, we may not pick up on subtle nuances that we encounter daily. Internationally renowned executive coach and leadership strategist
Jane Hyun will share practical advice for building trust and connecting with those who are different than us to create innovative solutions at work and achieve
greater outcomes in life. Attend this interactive session to:
• Understand the Power Gap, the dimension you need to master;
• Flex your style by stretching how you work and communicate with others, and learn how to leverage differences;
• Bridge the gap with more effective communication and practical feedback tools; and
• Multiply the effect by teaching these skills to others
Speaker: Jane Hyun, founder and president, Hyun & Associates, leadership strategist and author, Flex: the New Playbook for Managing Across Differences @janehyun
Host: Beth Carlson, vice president, global talent development, human resources, Raytheon Company @raytheon
HEALTH & WELLNESS...................................................................................................................................................................................... BALLROOM E
Small Changes, Big Results: Your Journey to Physical and Emotional Wellness (W)
This session won’t focus on cutting all the carbohydrates out of your diet, or replacing every single gram of sugar with omega-3 fatty acids, or urging you to do
100 sit-ups a day, or getting on the treadmill whenever you have a free second. In fact, it’s not about any of the total lifestyle-replacement gimmicks — whether
diet, exercise or pop psychology — that have swept our culture in recent years, putting untold millions of Americans on the risky roller coaster of success and failure that defines fad diets and programs. Small Changes, Big Results is about reality — the reality of what you can do, the reality of what you want to do and the
reality of what works for the long run. This interactive session will explore how you can introduce a series of small changes each week for the next three months
in the three core areas of diet and nutrition, exercise and fitness, and emotional wellness. Learn how you can implement a practical action plan with incredibly
doable tasks each week that will have you yield optimal results and achieve both physical and emotional wellness.
Speaker: Ellie Krieger, host, Food Network’s “Healthy Appetite,” and author @ellie_krieger
Host: Susan O’Brien, founder, Hail Merry @hailmerrysnacks
PERSONAL DEVELOPMENT........................................................................................................................................................................ BALLROOM W
Financially Fearless: Tips and Tricks for Making the Most of Your Money NOW (W)
Getting your financial life on track and keeping it there — nothing is more important to your family and you. Are you single, married or divorced? A parent with
a paycheck or a parent at home? Getting your first job or well along in your career? Helping your kids in college or your parents in their older age? Planning for
retirement? Already retired and worried about how to make your money last? No matter what your situation, America’s most trusted financial adviser Jane Bryant
Quinn will offer you practical tips for making the most of your money. Together we will explore:
•How to put your financial life on automatic pilot;
•Setting priorities during and after a financial setback — and tips to help you bounce back;
•Banking, credit and debit card tips that will save you money;
•Simple ways to pull yourself out of debt;
•Financial planning, investing and building wealth — it’s simpler than it sounds; and
•Ways to save more while enjoying the pleasures of life today.
From real estate to college planning to elder care and everyday real life — bring your most pressing questions and learn how to make the best financial decisions
that suit your unique needs!
Speaker: Jane Bryant Quinn, America’s most trusted financial adviser and best-selling author, Making the Most of Your Money NOW @janebryantquinn
Host: Blythe Berents, vice president, financial solutions adviser, Merrill Edge @bofamerrilledge
PERSONAL DEVELOPMENT........................................................................................................................................................................................MR 205
A Conversation With Cindy Stumpo: Valuable Lessons on Becoming Tough As Nails at Work and in Life (LP)
Cindy Stumpo, star of HGTV’s “Tough As Nails,” is one of the most successful residential contractors and developers in Massachusetts. Known for building highend, multimillion-dollar luxury homes, Cindy is a strong, independent woman who has made a name for herself during her 25-year career by being tough as nails in a
field known for its male bravado and wise-guy antics. Despite her father’s warning that “girls don’t build houses” and the severe panic attacks Cindy suffers, she pursued
a career in construction and is now winning awards — including “Builder of the Year.” Attend this session and hear about Cindy’s journey on the road less traveled for
most women. She will share invaluable lessons that she learned along the way for persevering and becoming tough as nails while inspiring you to go the extra distance to
juggle it all and still remain true to who you are — even if it’s in a male-dominated space.
Speaker: Cindy Stumpo, successful residential contractor and star, HGTV’s “Tough As Nails” @toughasnails
Moderator: Liz Brunner, CEO and founder, Brunner Communications and former anchor, WCVB-TV, NewsCenter5 @lizbrunner
Host: Kristen L. Standish, publisher, Boston magazine @redstandish
(TH E BE LOW PR O GR A M IS DE S IG NE D F O R J UNIOR AND S E N IOR HIGH-SCHOOL GIR LS)
YOUNG WOMEN’S PROGRAM ....................................................................................................................................................................................MR 156
Finding the Courage to Follow Your Passion: A Conversation With Today’s Rising Stars (POE)
We live in a culture of perfectionism despite the logic of knowing that nothing and no one can be perfect. Making mistakes is not only natural but necessary
to build character, learn and grow. Is the fear of making mistakes and achieving perfection holding you back from taking a chance at school, home or in life?
Millennial expert and author Jessica Bacal will offer strategies to combat our culture of perfectionism. Featuring a panel of rising stars, this session will also share
real perspectives and offer practical advice for taking risks, making mistakes and ways to recover when you stumble along the way. Whether you are an aspiring
entrepreneur, artist, student, social do-gooder (and the list goes on), prepare yourself to be inspired from this remarkable panel of stars, and get ready to overcome
your fear of failure for a road to success!
Thought Leader: Jessica Bacal, author, 25 Mistakes I Made at Work @jessicabacal
Panel of Experts: Wendy Darling, artist, Artists for Humanity @sooambitious
Emma Johnson, founder, Em John Jewelry, high school student and aspiring college student @emjohnjewelry
Host: Karen Korellis Reuther, creative director and brand psychologist, Cast Collective @cast140
JOIN THE CONVERSATION!
#MASSWOMEN
17
BREAKOUT SESSION II: 11:30 A.M.–12:30 P.M.
LEADERSHIP...................................................................................................................................................................................................................... MR 104
Leadership in a Multigenerational Workplace: How to Leverage Your Employees for Maximum Impact (POE)
For the first time in history, four generations are sharing the workplace — and sometimes it feels like they are living in four different worlds. Being able to successfully lead all the generations is challenging, but it is critical to the success of your team and your organization. This interactive discussion will bring together a
diverse mix of leaders and professionals to share best practices and lessons learned around leading a multigenerational workplace. Research and real-life experiences will offer attendees practical advice to:
•Understand the generations and the unique needs/characteristics of the traditionalists, baby boomers, Gen X and Millenials;
•Lead more effectively and increase productivity;
•Improve communication and cross-generational relationships for yourself and your team;
•Provide more effective mentoring to better develop the next generation of leaders; and
•Leverage your team’s strengths to develop a succession plan
Thought Leader: Betsy Myers, founding director, Center for Women and Business, Bentley University @betsymyers
Panel of Experts: Meeta Guylani, executive vice president, head of strategy and global franchises, EMD Serono
Jane Hyun, founder and president, Hyun & Associates, leadership strategist and author, Flex: the New Playbook for Managing Across Differences @janehyun
Gayle Morris, VP, Americas services, Cisco Systems @cisco
Valerie Mulhern, VP, human resources, analytical instruments group, Thermo Fisher Scientific @servingscience
Host: Marie Jordan, senior vice president, gas construction and operations, National Grid @nationalgridus
CAREER ADVANCEMENT..............................................................................................................................................................................................MR 210
Promote Yourself: The New Rules for Career Success (POE)
How people perceive you or your product is vital to success. Now with the Internet, social media and the unrelenting hum of 24/7 business, the ability to brand
and promote effectively has become absolutely essential. No matter how talented you are, it doesn’t matter unless managers can see those talents and think of you
as an invaluable employee, a game-changing manager or the person whose name is synonymous with success. No matter how cool your product may be, it doesn’t
matter unless customers can see its value and open their wallets! Branding expert Dan Schawbel and a panel of real-life professionals will share intimate details of
their wins and losses to teach you how to create your unique and impactful brand. Learn how to promote yourself or your product and create a powerful message
so that you stand out, get ahead and build the career you want!
Thought Leader: Dan Schawbel, managing partner, Millennial Branding, and NY Times and Wall Street Journal best-selling author, Promote Yourself: The New
Rules For Career @danschawbel
Panel of Experts: Laura Darrah & Sheila Nazarian, co-founders, she + lo @sheandlo
Wendy Duncan, SVP, marketing, Alex and Ani @alexandani
Shirley Leung, business columnist, The Boston Globe @leung
Cindy Ratzlaff, brand evangelist, social media strategist, author and Forbes “Top 30 Women Entrepreneurs to Follow on Twitter” @brandyou
Host: Janielle Newland, global recruiting and employment brand leader, EMD/Millipore Executive @emd_millipore
CAREER ADVANCEMENT ............................................................................................................................................................................................ MR 258
Crisis Management 101: Transforming Your Worst Qualities Into Your Biggest Assets (W)
Have you ever made a colossal mistake in the workplace that resulted in lost clients, customers or dollars? Have you ever sent an embarrassing to the wrong
reader? We have all found ourselves in bad situations of our own making. Whether that puts you in a delicate position or a full-blown crisis, it can sometimes feel
as if there is no way out. Enter Judy Smith (the inspiration for the hit ABC television show “Scandal”). America’s No. 1 crisis management expert, Judy Smith is on
speed dial for some of the highest-profile celebrities, politicians and corporations in the world. Though her business is helping her clients recover from widely publicized personal and professional setbacks, her expertise is applicable to us all. In this engaging session, Smith shares her methods, gleaned from years of professional
experience, for smoothing over a bad situation while providing the tools to prevent similar incidents from ever happening again. Attendees will learn how to:
•Recognize high-risk situations and anticipate potential disasters prior to, as well as in the wake of, crisis;
•Identify the seven traits that are often found at the root of a crisis;
•Understand what you can do to keep these traits in balance to prevent and avoid crisis; and
•Utilize tools to repair the damage of a crisis.
Speaker: Judy A. Smith, founder and president, Smith & Company, and leading crisis management expert @judysmith_
Host: Jackie Glenn, global chief diversity officer, EMC Corporation @emccorp
EMERGING PROFESSIONALS ..................................................................................................................................................................................... MR 153
The Doodle Revolution: Unlock the Power to Think Differently (W)
The act of generating something new, useful and even disruptive is a fundamental capacity in all of us. Organizations today are experiencing creative tension —
having to balance information overload with increasing pressure to do more, faster, with less. Innovation and thinking differently don’t need to be intimidating,
foreign, misunderstood or overly complex. This session will explore how you can use visual and game thinking to unlock your power to think differently, innovate, and ultimately be empowered to make quicker and smarter decisions in the workplace. This interactive workshop will teach you how to:
•Understand what innovation is and what ingredients are necessary for it to emerge;
•Integrate visual literacy and visual thinking into the process of innovation;
•Apply simple, user-friendly techniques and games to break habitual thinking patterns; and
•Better articulate ideas to the right people clearly, rapidly and memorably
Speaker: Sunni Brown, creator, The Doodle Revolution, and named Fast Company’s “100 Most Creative People in Business” and “10 Most Creative People on
Twitter” @sunnibrown
Host: Karen C. Keenan, executive vice president, State Street Global Markets, State Street Corporation @statestreet
TRANSITIONS..................................................................................................................................................................................................... BALLROOM W
Transitions and Risk Taking: Lessons Learned While Becoming Brave (POE)
Are you looking to start a second career but nervous about what to do? Have you been in finance for a decade and scared to change industries but desperately
need a change? Do you want to retire but fear the uncertainty of the extra hours in a day? Are you scared to leave the stability of corporate America to fulfill your
inner entrepreneur? Have you taken years off to care for your family and worry about reentering and managing the demands of a fast-paced workplace? Are you
scared of heights but desperately want to rock climb? Taking risks and stepping outside of your comfort zone can be stressful, challenging and downright scary!
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BREAKOUT SESSION II: 11:30 A.M.–12:30 P.M.
Fear isn’t an end point, though; it’s a point of entry to a life of incomparable joy. Join this panel of leaders who will share their real-life experiences to help you
navigate your fears and find your life calling. Together we will share their experiences and lessons learned while becoming brave. Attendees will leave with practical
advice for overcoming their fears, taking risks and successfully taking the plunge and making a transition personally or professionally.
Thought Leader: Carolyn Fischer, vice president, global talent management, TJX Companies @tjxco
Panel of Experts: Patty Chang Anker, author, Some Nerve @pattychanganker
Hazel Keating, senior vice president, global human resources, State Street Corporation @statestreet
Kathy Klingler, chief marketing officer, Santander @santanderbankus
Kristin Mugford, senior lecturer, finance unit, Harvard Business School @kristinmugford
Host: Anita Santos, vice president, marketing, TYCO @tyco_is
HEALTH & WELLNESS.................................................................................................................................................................................................... MR 253
Stress Busters: Simple Tips to Minimize Stress and Maximize Your Health and Happiness (POE)
Stress, depression and anxiety may not sound as scary as other life-threatening diseases, but they can be as detrimental and dangerous to your health. The effects
take a toll on one’s mental and physical well-being — not to mention impact our ability to succeed personally and professionally. In a world that is fast-paced,
constantly changing and always connected (overly connected), it is unrealistic to eliminate stress, depression and anxiety all together. With a perfect blend of
practical advice and humor, this session will help you identify symptoms of stress and offer simple tips for how you can minimize stress and better manage your
energy, thoughts and time in a more positive way. Health, wellness and workplace experts will explore how you can integrate psychology, mindfulness, sleep,
nutrition and exercise to create a happier and healthier life at work and home!
Thought Leader: Cynthia Geyer, MD, medical director, Canyon Ranch @canyonranch
Panel of Experts: Loretta LaRoche, stress expert and author @lorettalaroche
Dr. Sandra Stratford, chief medical officer, Raytheon Company @raytheon
Host: Jane Bowman, vice president, marketing & sales development, Boston Globe @bowmanjane
PERSONAL DEVELOPMENT.......................................................................................................................................................................... BALLROOM E
Survival Strategies in a “Lean In” World: Real People, Real Stories, Real Solutions (POE)
In a world that has become increasingly fast-paced, overconnected and plagued by lack of boundaries, the notion of balance is insane and impossible to achieve.
Rather than attempt the impossible, this session will offer a blend of practical advice and inspiration to attain a new equilibrium, redefine your goals and priorities, and try to attain some sanity. Whether you are grappling with motherhood, caring for elderly parents, managing the abyss of a home or all of the above, this
session led by Lisa Belkin will offer you some levity, humor, real stories and great tips from real women for managing the day-to-day chaos of life!
Thought Leader: Lisa Belkin, author and chief national correspondent, Yahoo News @lisabelkin
Panel of Experts: Katrina Alcorn, author, Maxed Out: American Moms on the Brink @kalcorn
Camille Chang Gilmore, vice president, human resources, interventional cardiology and global chief diversity officer, Boston Scientific @bostonsci
Gail Sheehy, best-selling author, Passages and Daring: My Passages @gail_sheehy
Lynn D. Tinney, VP Americas channel, Riverbed Technology @lynntinney
Host: Teresa Hassara, executive vice president, head of institutional business, TIAA-CREF @tc_talks
PERSONAL DEVELOPMENT........................................................................................................................................................................................MR 205
How to Become the Social Entrepreneur of Your Life: Doing Well By Doing Good (POE)
Are you passionate about changing the world? Are you looking for ways to channel your innovation and impact change? Are you eager to make a difference in
your community and around the globe beyond your day job? This session will offer you practical how-to advice and inspiration to make your mark and have a
positive social impact around the issues and causes close to your heart. Whether you are looking to volunteer or get involved, seeking ways to drive social responsibility within your organization, or start a socially entrepreneurial endeavor, this session is for you. With pioneers from the front lines, this dynamic discussion
will illustrate the incredibly powerful aggregate social impact that can happen when we all do our part to make the world a better place. Together we will explore
how you can:
•Leverage your professional skills and overall strengths to make a difference in the nonprofit world;
•Positively affect what is in your own backyard by thinking globally and not just locally;
•Invest in girls to become advocates and change-makers in their communities and globally; and
•Become smarter shoppers by supporting organizations that give back as a part of their core mission
Thought Leader: Ritu Sharma, co-founder and president, Women Thrive Worldwide, and author, Teach a Woman To Fish @rituthrive
Panel of Experts: Christy Keswick, chief operating officer, Good Sports @goodsportsinc
Kimberly Steimle Vaughan, chief marketing and people officer, Suffolk Construction Company @suffolkbuilds
(TH E BE LOW PR O GR A M IS DE S IG NE D F O R J UNIOR AND S E N IOR HIGH-SCHOOL GIR LS)
YOUNG WOMEN’S PROGRAM.................................................................................................................................................................................... MR 156
Women SPEAK: Becoming a Changemaker for a Positive Self-Image (W)
As millennials, we are at the forefront of the exponential surge in virtual connection and technology — we are always connected, be it through Twitter, Instagram,
text or other online sources — to each other and to the world of celebrities. While it is fun and allows us to be “in the know,” it also contributes to our feelings
of self image — oftentimes not in a positive way. Do you find yourself feeling inferior to the images of women in the media? Are you feeling pressure to be something different based on what you see in the media? Do you feel good about the person you are inside and out? Using live polling, we will show you that you are
not alone: Your peers also struggle with feelings of self-doubt — it’s only natural. This session will help you alter your thinking to feel more confident and positive
about your self-image. Attendees will explore:
•How women and girls are portrayed in the media and how that affects your thinking about your image;
•Whether the image you portray to others is reflective of who you want to be and how you are perceived;
•Tips to positively represent yourself to others; and
•The pros, cons and how-tos of using social media to share personal information and how that can positively or negatively impact your self-image
Co-Speakers: Kristin Jones, co-founder, Women SPEAK, and student, Howard University @womenspeakteam
Bernadette Lim, co-founder, Women SPEAK, and student, Harvard University @bernielim @womenspeakteam
Host: Sally D. Fassler, managing director, chief financial officer and risk & oversight committee member, Sankaty Advisors @sankatygroup
JOIN THE CONVERSATION!
#MASSWOMEN
19
BREAKOUT SESSION III: 3:00 P.M.–4:00 P.M.
ENCORE WORKSHOPS
These workshops took place during the morning breakout sessions and are being encored to accommodate those who
were unable to attend.
LEADERSHIP......................................................................................................................................................................................................... BALLROOM E
Bridging the Cross-Gender Communication Gap to Improve Your Leadership and Advance Your Position (W) Survey results of over 100,000 in-depth
interviews of men and women executives in over 60 Fortune 500 companies reveal the staggering number of false assumptions and opinions men and women
have of each other, and in many ways, believe in themselves. No wonder we face such a tremendous communication gap in the workplace. What causes these
misunderstandings, miscommunications, mistrust, resentment and frustrations at work? Relationship and communications guru John Gray will share insight to
answer these questions and identify the eight blind spots that compel men and women to think and act as they do. Learn practical advice so you can remove the
blind spots enabling men and women to work and succeed together. We will explore ways to bridge the communication gap to improve your problem solving,
decision making, conflict resolution, stress management and overall leadership effectiveness. Unlock this and advance your leadership position!
Speaker: John Gray, best-selling author, Men Are From Mars, Women Are From Venus & Work With Me: The 8 Blind Spots Between Men and Women in Business @marsvenus
Host: Laura Vail Wooster, vice president and head, marketing and communications, John Hancock Corporation @johnhancockusa
Branded: John Hancock Corporation
CAREER ADVANCEMENT ............................................................................................................................................................................ BALLROOM W
Understanding the Science and Art of Receiving Feedback to Negotiate What Matters Most (W)
We get feedback every day of our lives, from friends and family, colleagues, customers, and bosses, teachers, doctors and strangers. We’re assessed, coached and
criticized about our performance, personalities and appearance. And even though we know that feedback is essential for professional development and healthy
relationships — why do we dread it and often dismiss it? In this interactive workshop, negotiations expert Sheila Heen will explore the importance of receiving
feedback and will offer a simple framework and powerful tools to help you take on life’s blizzard of offhand comments, annual evaluations and unsolicited advice
with curiosity and grace. Attendees will:
•Develop the ability to accept and utilize the input of others constructively;
•Learn how to give feedback more effectively by understanding how to receive feedback better; and
•Shift negative feedback and difficult conversations into impactful negotiations for getting what you want most, professionally and personally
Speaker: Sheila Heen, faculty, Harvard Law School, and co-author, Thanks for the Feedback and Difficult Conversations
Host: Kathleen Ferraro, branch manager and senior vice president, Morgan Stanley Wealth Management @morganstanley
EXPERT EXCHANGE SESSIONS
Expert Exchange sessions provide attendees with the opportunity to gather with peers in a smaller setting to learn from
experts about best practices and lessons learned around career or personal development topics. In addition to valuable
knowledge sharing, they provide a great peer networking opportunity. Expert Exchange sessions are designed to be intimate; therefore capacity will be limited. Seating is first-come, first-served, and doors will close once we reach capacity.
Personal Innovation: How to Reinvent Ourselves and Drive Success in Business and Life ...........................................................................................MR 205
Innovation is the buzzword of business these days. But how can you take the principles of innovation and apply them more creatively? In this talk, we’ll explore
“personal innovation” and the implications for our professional and personal lives.
Speaker: Jessica T. Donohue, Ph.D., senior managing director, chief innovation officer and head, advisory solutions global exchange, State Street Corporation @statestreet
Inclusive Leadership as a Competitive Advantage.................................................................................................................................................................MR 210
The world of work is changing rapidly, where organizations are global, hyper-connected, less hierarchical and ideas can come from anywhere. Great leadership is
critical to effectively navigating this ever-evolving landscape, and inclusive leadership has the power to drive competitive advantage. Learn how to leverage your
diverse perspective along with those in your organization, to role-model inclusive behaviors and enable collaboration, driving greater employee engagement,
innovation and ultimately business impact.
Moderator: Rob Rosa, director, field operations, U.S. public sector services, Cisco Systems @cisco
Speakers: Ronni Hargrove, director, advanced services, Cisco Systems @cisco
Jerome Katz, VP, global service provider, Cisco Systems @cisco
Lynley Noviello, senior director, services, U.S. Enterprise East, Cisco Systems @cisco
Seth Siegel, VP, Americas consulting services, Cisco Systems @cisco
Erika Strandell, director, global service provider services solutions management, Cisco Systems @cisco
Hold on to Your Purse … Life Happens................................................................................................................................................................................ MR 153
One of the best ways to prepare for life’s many surprises is to save and invest over time, and there are many ways to do so. The wealth you build today can help
provide financial security for many reasons, from having the funds for a down payment for the home of your dreams, to easing the anxiety of bringing a newborn
into your home, to having funds for retirement or long-term care. It can also help prepare you for emergencies, like the temporary loss of employment. The more
you save, and the better you invest, the more options you’ll have for you and your family when life happens. Being financially secure doesn’t just happen — it
requires awareness, foresight and planning. This roundtable will offer tips and advice around things you can do right now to help put you on the path and secure
your family’s financial future. Join us for an interactive dialogue about real-life experiences from women who are financial professionals and have learned lessons
on how to prepare for all the possibilities, both expected and unexpected. Please stay immediately following from 4:00 p.m.–4:30 p.m. to continue the conversation over wine and cheese.
Speakers: Michelle Dauphinais, national account vice president, John Hancock Insurance @johnhancockusa
Kay Dempsey, CEO, Dempsey Companies
Jennifer Tierney, vice president, sales, John Hancock Insurance @johnhancockusa
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MACONFERENCEFORWOMEN.ORG
BREAKOUT SESSION III: 3:00 P.M.–4:00 P.M.
Being Global: Building Your Career Outside of “Boston” ..................................................................................................................................................MR 106
One area of focus that is important for women to think about is their careers and possible career trajectory NOT only in terms of local Boston opportunities,
but how they can operate and succeed in a global matrix organization. This discussion will explore how to work across geographies and cultures and what it takes
to succeed. We will also address the stereotype that women “aren’t mobile” — and offer strategies for not only breaking the stereotype, but mobilizing and going
where the opportunities lie.
Speaker: Liz Henderson, head, separations technology cluster, EMD Millipore @emd_millipore
Redefining Ourselves .............................................................................................................................................................................................................. MR 258
We are in the middle of a perfect storm in business where the convergence of cloud computing, social networks, big data, mobile and the Internet are changing
the way we collaborate, live, work and think. As a result, businesses are redefining themselves, new roles are being created, and the gap between our skills today
and the skills required for tomorrow widens. How can we effectively avoid getting lost in the shuffle?
Speaker: Patricia Florissi, vice president, global CTO for sales, distinguished engineer, EMC Corporation @emccorp
Candid Conversations: Women Succeeding in STEM Careers .......................................................................................................................................... MR 253
This session will offer a candid reflection on career success in STEM. Using real-life examples from women leaders in STEM, we will address common questions
associated with being a woman in a niche industry, including:
•How do I get into the industry?
•What do I need to do to be successful?
•What career paths are available?
•What hardships do women in STEM face and how are they overcome?
In addition to providing answers to these questions, panelists will share top tips for ways to succeed in STEM as well as offer an open Q&A format to help
debunk myths about women succeeding in STEM.
Moderator: Lisa Welker-Finney, vice president, human resources, neuromodulation, Latin America, Canada, Boston Scientific Corporation @bostonsci
Speakers: Kerri DiPietro, director, global clinical quality, Boston Scientific Corporation @bostonsci
Marilee Grant, director, community relations, Boston Scientific Corporation @bostonsci
Mona Patel, vice president, training and clinical communications, neuromodulation, Boston Scientific Corporation @bostonsci
Heidi Vlasak, principal product performance engineer, Boston Scientific Corporation @bostonsci
Claiming Happiness ............................................................................................................................................................................................................... MR 104
If you’ve been struggling to find the happiness you deserve, then this is the session for you. Kathy Kinney (best known as Mimi on The Drew Carey Show) and
Cindy Ratzlaff (marketing genius behind the launch of The South Beach Diet) have been best friends for more than 30 years, and have helped each other navigate the ups and downs of their lives with humor and grace. In this entertaining and inspiring session, they will offer easy step-by-step actions to blast away at the
societal preconceived notions of happiness and share the tried-and-true techniques they call “the seven best gifts a woman can give herself.”
Speakers: Kathy Kinney, co-author, Queen of Your Own Life @queenofownlife
Cindy Ratzlaff, co-author, Queen of Your Own Life @brandyou
Style in the Workplace..............................................................................................................................................................................................................MR 156
It is proven that when you look good and put yourself together, you not only feel good, but you are more productive and successful. Former Cosmopolitan editor
Kate White will provide you with practical tips (that work with any budget) for creating your own personal style in the workplace. She will also explore the true
essence of style beyond what you wear and how that can make a tremendous impact on your career.
Speaker: Kate White, former editor in chief, Cosmopolitan, and New York Times best-selling author @katemwhite
JOIN THE CONVERSATION!
#MASSWOMEN
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YOUNG WOMEN’S PROGRAM
LOCATED IN MR 156
SPONSORED BY
In partnership with Crimson Lion Lavine Family Foundation/Bain Capital Community Partnership, the Massachusetts Conference for Women is
proud to present its Young Women’s Program, which provides high school junior and senior girls with the opportunity to attend the Conference and
participate in a seminar track designed especially for them. The participation of over 500 high school students at this year’s Conference is made possible
thanks to the generosity of our sponsors. This unique program enables our next generation of leaders the opportunity to hear from dynamic speakers,
exchange ideas and begin to chart their own paths. In our 10-year history, more than 6,500 young women have attended the Massachusetts Conference for Women as a result of these scholarships. Please take a moment to acknowledge the young women in attendance as you travel the halls of the
convention center today. You may be sharing your experience with future teachers, doctors, authors, CEOs or even a president!
SESSION I: 10:00 a.m.–11:00 a.m.
Finding the Courage to Follow Your Passion: A Conversation With Today’s Rising Stars (POE)
We live in a culture of perfectionism, despite the logic of knowing that nothing and no one can be perfect. Making mistakes is not only natural but necessary to build character, learn and grow. Is the fear of making mistakes and achieving perfection holding you back from taking a chance at school, home or
in life? Millennial expert and author Jessica Bacal will offer strategies to combat our culture of perfectionism. Featuring a panel of rising stars, this session
will also share real perspectives and offer practical advice for taking risks, making mistakes and ways to recover when you stumble along the way. Whether
you are an aspiring entrepreneur, artist, student, social do-gooder (and the list goes on), prepare yourself to be inspired from this remarkable panel of stars
and get ready to overcome your fear of failure for a road to success!
Thought Leader: Jessica Bacal, author, 25 Mistakes I Made at Work @jessicabacal
Panel of Experts: Wendy Darling, artist, Artists for Humanity @sooambitious
Emma Johnson, founder, Em John, high school student and aspiring college student @emjohnjewelry
Host: Karen Korellis Reuther, creative director and brand psychologist, Cast Collective @cast140
SESSION II: 11:30 a.m.–12:00 p.m.
Women SPEAK: Becoming a Change Maker for a Positive Self-Image (W)
As millennials, we are at the forefront of the exponential surge in virtual connection and technology. We are always connected — be it through Twitter, Instagram, text or other online sources — to each other and to the world of celebrities. While it is fun and allows us to be “in the know,” it also contributes to
our feelings of self-image, and oftentimes not in a positive way. Do you find yourself feeling inferior to the images of women in the media? Are you feeling
pressure to be something different based on what you see in the media? Do you feel good about the person you are inside and out? Using live polling, we
will show you that you are not alone; your peers also struggle with feelings of self-doubt — it’s only natural. This session will help you to alter your thinking to feel more confident and positive about your self-image. Attendees will explore:
• How women and girls are portrayed in the media and how that affects your thinking about your image;
• Whether the image you portray to others is reflective of who you want to be and how you are perceived;
• Tips to positively represent yourself to others; and
• The pros, cons and how-tos of using social media to share personal information and how that can positively or negatively impact your self-image
Co-speakers: Kristin Jones, co-founder, Women SPEAK, and student, Howard University @womenspeakteam
Bernadette Lim, co-founder, Women SPEAK, and student, Harvard College @womenspeakteam
Host: Sally D. Fassler, managing director, chief financial officer, and Risk and Oversight Committee member, Sankaty Advisors
PARTICIPATING SCHOOLS AND ORGANIZATIONS:
A cton B oxborough R egional H igh S chool , A mherst R egional H igh S chool - W omen ’ s R ights C lub , A shland H igh S chool , B entley U niversity ,
B ig S ister A ssociation of G reater B oston , B oston L atin S chool , B oston S cholar A thletes , B oys & G irls C lubs of B oston , B urlington H igh S chool ,
C ambridge Y outh C ouncil , C ape C od R egional T echnical H igh S chool , C ity Y ear , E ast B oston H igh S chool , E li S egal P rogram , G irl S couts of
E astern M assachusetts , G irls I nc . of W orcester , H opkinton P ublic S chool D istrict , KBG (K ick B utt G irls ), LIFT, M inuteman H igh S chool ,
N ew E ngland H igh S chool J ournalism C ollaborative , N ewton N orth H igh S chool , N ewton S outh H igh S chool G irl U p , N otre D ame A cademy ,
P ly -S outh H igh S chool , Q uincy H igh S chool , R andolph H igh S chool , S chuster I nstitute for I nvestigative J ournalism , S tand and D eliver , T he W insor
S chool , T ri -T own C ouncil , T riton R egional H igh S chool , U pward B ound , W aldorf H igh S chool of M assachusetts B ay , W rite B oston ’ s T een V oices R ising
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AUTHOR SIGNINGS
EXHIBIT HALL A
Book signings will take place in Exhibit Hall A, inside the Education Pavilion.
There is an area next to the bookstore where signings will take place.
9:30 a.m.–10:00 a.m.
Tory Burch
John Jacobs
11:00 a.m.–11:30 a.m.
Jessica Bacal
John Gray
Sheila Heen
Ellie Krieger
Lindsey Pollak
Jane Bryant Quinn
Elizabeth Thornton
Kate White
Bookstore brought to you by:
12:30 p.m.–1:00 p.m.
Katrina Alcorn
Patty Chang Anker
Lisa Belkin
Sunni Brown
Jane Hyun
Kathy Kinney
Loretta LaRoche
Betsy Myers
Dan Schawbel
Cindy Ratzlaff
Ritu Sharma
Gayle Sheehy
Judy Smith
4:00 p.m.–4:30 p.m.
John Gray
Sheila Heen
Kathy Kinney
Loretta LaRoche
Yvette Modestin
Cindy Ratzlaff
Kate White
4:40 p.m.–5:00 p.m.
Ritu Sharma
Elizabeth Thornton
Lauren Maillian Bias
Kerry McManama
JOIN THE CONVERSATION!
#MASSWOMEN
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BENTLEY UNIVERSITY CAREER PAVILION
LOCATED IN HALL A
The Massachusetts Conference for Women is thrilled to offer the enhanced 2014 Career Pavilion, presented by
Bentley University. It features local and national career experts, coaches and professionals to address your most pressing career questions and challenges. The Bentley University Career Pavilion provides you with intimate and unique
opportunities to best position yourself on the job, develop your career skills and network with peers. Don’t miss out
on these Bentley University Career Pavilion offerings:
BENTLEY UNIVERSITY WORKSHOPS
3:00 P.M.–3:30 P.M. AND 4:00 P.M.–4:30 P.M.
GROWING!!! How to Take the Stress Out of Learning and Change
Steven Covey famously said that the most important thing to know about careers is that “change is constant.” Your
career success will depend on your ability to learn and adapt quickly to change. This session is for anyone who needs
to continue to learn, anyone responsible for the learning of others and anyone wishing to grow a team that thrives in
constantly changing situations.
S p e a k e r : Barbara Hyle, director, career education and alumni career services, Bentley University @bentleycareeral
3:30 P.M.–4:00 P.M. AND 4:30 P.M.–5:00 P.M.
The Value of a Graduate Degree
Come to this interactive session and hear from four Bentley University graduate school alumnae on their experiences and how their degrees
have shaped their future. Panelists:
Laura Bernard, account manager, Epocrates, Athena Health, and graduate, Bentley University’s inaugural M.B.A. class
Elizabeth Kelley, staff accountant, Bright Horizons, and graduate, M.S. accounting, Bentley University
Molly Renzullo, total health and network strategic positioning and engagement coordinator, Cigna, and graduate, M.B.A, Bentley University
Funda Sarican, certified data scientist, EMC, and graduate, M.S, marketing analytics, Bentley University
@bentleyu
LOCAL LEADER MEET-UPS
12:30 P.M.–1:00 P.M. AND 3:00P.M.–4:00 P.M.
Get up close and personal with an exciting mix of corporate, community and civic local leaders to ask questions about your career, social responsibility, community outreach and much more. Please refer to pages 44-45 for a detailed schedule and list of Local Leaders participating.
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BENTLEY UNIVERSITY CAREER PAVILION
LOCATED IN HALL A
COACHES CORNER
3:00 P.M.–5:00 P.M.
The Coaches Corner program is designed to give conference attendees an opportunity for one-on-one “speed coaching” sessions with an
accredited coach from the New England Chapter of the International Coach Federation (ICF). This is a great private opportunity to take
what you learned at the conference and turn it into action!
Sign up between 7:30 a.m. and 8:30 a.m. in the Coaches Corner area. Or come anytime between 2:45 p.m. and 5:00 p.m. to join our standby line.
COACHES LISTED ARE THOSE CONFIRMED AS OF PRINT DATE AND ARE SUBJECT TO CHANGE.
Nanci Adair, GMM Coaching/The GoalModel Method of Life Coaching
Marie Bankuti, Tether Free Vision
Ted Behr, Expressway to Success
Lisa Borchetta, Firebird Life Coaching
Janet Britcher, Transformation Management LLC
Karen Burke, Corporate Navigator Coach
Nancy Capistran, SHIFT Coaching & Consulting
Alex Carleton, SHIFT Coaching & Consulting
Karen Carmody, Chrysalis Coaching & Consulting
Beverly Cohen, OnTarget Coaching
Dwayna Covey, New Season Coaching
Star Dargin, Star Leadership
Meredith DiMola, Life’s Work Career Coaching
Leigh Doherty, Designed Alliance
Gillian Draleau, pdm Coaching
Grace Durfee, Balance with Grace
Sherry Dutra, Dutra Associates, LLC
Marilyn Edelson, OnTrack Coaching & Consulting
Jodi Flynn, Women Taking the Lead
Lori Fortuna, Lori Fortuna Coaching
Maggie French, Living Whole Coaching
Carly Goldsmith, Carly Goldsmith Coaching
Melissa Hannon, Align to Achieve
Penny Harris, Renewable Philanthropy
Heather Holmes Floyd, Compass Coaching & Consulting
Deborah Hope, Hope Associates
Brianne Krupsaw, The Massage Entrepreneur
Lauren Lemieux, Coaching To Fulfill Dreams
Maureen Letendre, In Demand Coaching
Elaine MacLellan, Performance Development, Inc.
Laurie McAnaugh, Access Your Power Life Coaching
Alyson Jane McEvoy, Measure What Matters, LLC
Liz McGrory, Coach LizzyMc Working Mom Coach
Christopher Merrill, Shift Coaching
Wynne Miller, The Miller Group
Karen O’Donnell, Generating Autonomy
Mary OSullivan, Encore Executive and Professional Coaching
Judy Ozbun, JOi Group
Rachel Peterson, Be Seen Leadership
Bonnie Petrovich, Bonnie Petrovich Consulting
Lynne Radiches, Best Foot Forward Life Coaching and Mediation
Jennifer Riggs, Riggs Coaching
Janet Stokes, Center for Redesigning Life
Marcy Tannenbaum-Fox, Tannenbaum-Fox Consulting and Coaching
Sharon Teitelbaum, Sharon Teitelbaum, Career and Life Coach
Deborah Tyson, Mobilize Coaching
Maddie Weinreich, Maddie Weinreich Coaching
Diane Whitehouse, iWhitehouseIT
Phoebe Williams, Berkshire Life Coaching
Aimee Yorsaner, Your Saner Life
RESUME REVIEW
3:00 P.M.–5:00 P.M.
HR and career service experts, including some from Bentley University, will be providing free resume critiques. Don’t miss this opportunity
to have a seasoned pro give your resume a “checkup” and help you market yourself better in the ever-changing job market!
Sign up between 7:30 a.m. and 8:30 a.m. in the Resume Review area. Or come anytime between 2:45 p.m. and 5:00 p.m. to join our standby line.
RESUME REVIEWERS LISTED ARE THOSE CONFIRMED AS OF PRINT DATE AND ARE SUBJECT TO CHANGE.
Susan M. Adams, PhD, Professor of Management, Sr. Director of Center for Women and Business, Bentley University
Denise C. Amari, Recruiting Director, BFS Associates Inc.
Lucy Amello, Associate Director, Graduate Career Services, Bentley University
Tiffany Appleton, Principal Talent Advisor, Strategic Talent
Kathleen Barry, Career Coach, Bentley University
Audra Boni, Senior Associate Director, Graduate Career Services, Bentley University
Susan Sandler Brennan, Executive Director of Career Services, Bentley University
George Cangiano, Sr. Human Resources Business Partner, Bentley University
Dorothy Commons, Senior Career Counselor, Boston College Law School
Kathleen Costello, Talent Acquisition Coordinator, CIC
Wendy D’Ambrose, Director, MBA/MS Outreach & Outcomes, Bentley University
Olena Danilchenko, Director, Marketing Innovation, Altisource Labs
Ann Dexter, Executive Director, Human Resources, Bentley University
Tamara Dillon, Vice President Human Resources, Akebia Therapeutics
Cristina Donatelli, Talent Experience Specialist, Sonos
Janet Ehl, Director, Recruiting and Employer Relations, Bentley University
Patricia Foster, Program Director, Center for Women and Business, Bentley University
Kristen Galfetti, Senior Director, Investor Relations, Sanofi
Trish Garland, Career Coach
Amanda Helfand, Assistant Director, Undergraduate Career Services, Bentley University
Sharon Hill, Assistant Dean, Director of Graduate Admissions, Bentley University
JOIN THE CONVERSATION!
Barbara Hyle, Director, Career Education and Alumni Career Services, Bentley University
Kelly Lane, Manager of Talent, Bartle, Bogle, Hegarty
Shelley Lane, Manager, NESCO Resource
Helene Lauer, Principal Consultant, Helene Lauer Career Management Services
Kelly Lehane, HR Recruiter, Bentley University
Barbara Lipps, Career Coach, Bentley University
Catherine Maiorana, Legal Recruitment and Development Manager, K&L Gates
Nancy McCabe, Coach, RESULTS Business Coaching
Mary McGurrin-Novack, Associate Director of Professional Development, KL Gates
Angela Middlteon, Senior HR Recruiter, Bentley University
Colleen Murphy, Associate Director, Career Services, Bentley University
Faviana Olivier, Adjunct Faculty, Northeastern University
Judy Parisella, Owner, JP Marketing
Stephanie A. Parker, Certified Public Accountant, Accounting Matters New England
Michelle Pasqual, Principal, Strategic Talent
Maureen Ricciuti, Career Consultant and Workshop Facilitator, Keystone Associates
MaryEllen Ryan, Senior Associate Director, Undergraduate Career Services, Bentley University
Marilyn Santiesteban, Assistant Director of Career Services, The Bush School of Government and Public Service at Texas
A&M University
Sue Watson, Marketing/HR Consultant, Watson Communications
Anna Whitlock, Head of Talent Acquisition, CIC
#MASSWOMEN
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LOCAL LEADER MEET-UPS
LOCATED IN EXHIBIT HALL A, INSIDE THE BENTLEY UNIVERSITY CAREER PAVILION
Take advantage of this once-in-a-lifetime opportunity to get one-on-one advice from some of Boston’s leading women by asking a question about your career, community and personal development.
To meet our local leaders, just stop by! You do not need to sign up in advance — first come, first served, and we
have plenty of time to get your questions answered!
WHAT MAKES THESE WOMEN SO REMARKABLE? WHY IS THIS A DON’T-MISS OPPORTUNITY?
REVIEW THE LOCAL LEADER MEET-UP SCHEDULE AND READ FOR YOURSELF:
12:30 P.M.–1:00 P.M.
From award-winning former co-anchor of
the No. 1 rated 6 p.m. newscast at WCVBTV NewsCenter5, to CEO and founder of
Brunner Communications, to being
appointed by Mayor Marty Walsh to the
Boston’s Women Commission, Liz Brunner
is a pioneer and a woman of many talents.
Whether you want to learn about opportunities for women citywide or hear funny
anecdotes from her exclusive interviews with professional athletes
and Pres. Obama to performing with the Boston Pops, you
definitely want to take advantage of the opportunity to meet Liz
and see for yourself why she is a leader in Boston. @lizbrunner
Nurys Camargo is a pioneer in the Latina
community in Boston as the founder of
the Chica Project, a social enterprise
dedicated to closing the divide for young
Latinas by empowering them with the
skills, confidence and network necessary
to thrive personally and professionally.
Meet Nurys and see why she was recognized by the Boston Business Journal,
Boston magazine and Latina magazine, and learn what you can
do to build intergenerational pipelines of women of color in
your organizations and communities. @nuryszcamargo
Wendy Duncan is the senior vice president
of marketing of Alex and Ani. Meet this
passionate business leader and learn critical
tips for creating an exciting and meaningful
brand — and learn how philanthropy
(a key component of the Alex and Ani
brand) can be integrated into your work
environment! @alexandani
Good Sports Chief Operating Officer
Christy Keswick understands the importance of physical activity in the overall
development and success of children. That’s
why she is dedicated to providing athletic
gear to disadvantaged young people
nationwide — and why she has spent the
last 11 years growing the organization and
driving its reach from Boston to over 48
states and over 1 million kids impacted. Whether you want to
learn how you can drive growth in your nonprofit or how you
can help young people around Boston, Christy will arm you with
the perfect blend of practical advice and inspiration. @ckeswick
@goodsportsinc
Boston Scientific Corporation’s Vice President
of Human Resources Stephanie Pittman has
decades of human resources expertise under
her belt. From promotions to salary negotiations, bring your questions and tap into her
tips and advice to learn what you can do to
enhance your skills and shatter the glass
ceiling at your organization. @bostonsci
Massachusetts Conference for Women
board member and senior technology
executive Lynn Tinney strives to keep her
teams ahead of market changes by
developing people, identifying business
requirements, leveraging resources and
measuring against aggressive targets. Meet
Lynn to learn valuable leadership lessons
for driving teams and growth and see for
yourself why she was selected by Power 100 as one of the “Most
Powerful Women in the Channel.” @lynntinney
As former dean of the McCallum Graduate
School of Business to her current role as
trustee professor of economics and management at Bentley University, Patricia M.
Flynn, Ph.D., is an expert on corporate
governance, technology-based economic
development and women in business.
Whether you are interested in the progress
around Gender Equality or seeking valuable
tips for securing a board seat you won’t want to miss your chance
to meet Patricia Flynn! @bentleyu
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MACONFERENCEFORWOMEN.ORG
As the vice president of corporate affairs and
communications for Raytheon Company,
Pam Wickham is a media relations, communications, PR and brand management guru.
Meet Pam for practical tips around promoting
yourself, promoting your company, and
landing that next promotion and opportunity!
@pamwickham1 @raytheon
LOCAL LEADER MEET-UPS
LOCATED IN EXHIBIT HALL A, INSIDE THE BENTLEY UNIVERSITY CAREER PAVILION
3:00 P.M.–3:30 P.M.
Media marketing executive for more than
three decades, Elissa Campbell understands better than most that it’s the
substance within a product or a person that
provides true staying power. Named to
People magazine’s “Most Beautiful Real
Women Over 50” list, she is determined to
be a catalyst for changing the ways in which
women of every age are projected and
perceived in the media, marketing, advertising, work and our daily
lives — by seeing images of real women, living real lives, in real
time! @ecrealbeauty
As a STRIDE Scholar and Harvard
University student it’s hard to imagine
that Bernadette Lim has spare time to
hang out with her friends, let alone to be
the co-founder and executive director of
Women SPEAK, a girls’ health and
empowerment program. Her work has
gained national attention from the
Clinton Global Initiative, the University
Commitment to Action and Brave Life Project by Keds,
Seventeen magazine and the Girls’ Leadership Institute. Meet
this rising star for a slice of inspiration and learn what you
can do to advance the status of women and girls in Boston.
@bernielim @womenspeakteam
Yvette Modestin is not only a licensed
mental health clinician, wellness facilitator,
writer and poet, but she has been named
one of the “30 Most Influential Afro
Latinas” in the world and has been profiled
by The Boston Globe as “The Uniter” for her
work in bringing the Latin and African
communities together. Understand the
power around inclusion and learn how you
can help to connect and unite those around you at work and in
life to positively impact the greater whole. @soulfulafro
Fashion merchandising graduate Lindsay
Reilly started her handbag business six
years ago, but her love for designing started
at the age of six. As the owner and designer
of Lindsay Tia, she has created an experience
— not just a bag! Meet Lindsay for the
chance to not only talk fabrics and trends,
but to see how your professional aspirations
can align with your passions and dreams and
how doing so will help you achieve a greater level of happiness!
@designwhoyouare
JOIN THE CONVERSATION!
3:30 P.M.–4:00 P.M.
The Obama administration appointed
Carol Fulp to represent the U.S. at the
U.N., and Boston named her as one the
“Top 50 Most Influential Women” in 2011.
Using her firsthand experiences as the
president and CEO of The Partnership,
Inc, and former SVP of brand communications and corporate social responsibility at
John Hancock Financial, she will show you
how to empower communities and change lives. @carol_fulp
Whether in her previous roles at Nintendo
and Reebok International or in her current
role as senior vice president of corporate
affairs and communications at Boston
Scientific Corporation, Denise Kaigler is
an accomplished leader being recognized
with awards from the Urban League of
Eastern Massachusetts, Girl Scouts of
Eastern Massachusetts and Savoy magazine. Take advantage of her expertise and arm yourself with the
best tips for communicating effectively in the office and at
home. @bostonsci
Gloria Cordes Larson, J.D., prominent
lawyer, public policy expert and president
of Bentley University, is committed to the
advancement of women and is a pioneer in
the Boston community. Recently featured in
the Wall Street Journal, Cordes Larson is the
board president of the Massachusetts
Conference for Women. Now is your chance
to meet her and to learn how you can
empower yourself and make a difference in your profession and
community. @bentleyu
Julia Mejia was the first person in her
family to graduate high school and attend
college — now she has more than 20 years
of experience in marketing, grassroots
organizing and community outreach/
engagement, and is a member of Mayor
Marty Walsh’s Youth Transition Committee.
Meet Julia and learn valuable lessons around
perseverance, determination and focus.
As the president of New England Weber
Shandwick, Micho Spring heads the global
corporate practice and is a leading expert on
communications and branding in the corporate,
nonprofit and government sectors. Tap into her
expertise and see why she was named multiple
times as one of the Top 50 Most Powerful
Women in Boston. @michospring
#MASSWOMEN
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CISCO NETWORKING LOUNGE
LOCATED IN EXHIBIT HALL A
Don’t miss the Cisco Networking Lounge, located in the center of the Exhibit Hall and
open all day from 7:30 am – 5:00 pm. This luxurious lounge is the perfect place to connect
and chat with friends, colleagues and new contacts.
Expand your network and meet Cisco representatives in the Networking Lounge.
They’ll be ready to answer questions about Cisco’s products, services and corporate culture.
A HIGHLIGHT OF THE NETWORKING LOUNGE WILL BE
THE ONSITE LINKEDIN PROFILE MAKEOVER WORKSHOPS.
Networking with LinkedIn
S peaker : Karen Yankovich, social media strategist and CEO of Uplevel Media, LLC @karenyankovich
How do you whip your LinkedIn profile into shape, making it stand out from the rest? Attend this workshop and learn
how to create a compelling headline, use the right keywords and navigate endorsements and recommendations – among
many other strategies for success.
LINKEDIN PROFILE WORKSHOPS WILL BE BE HELD:
8:00 AM – 8:20 AM
11:00 AM – 11:20 AM
12:30 PM – 12:50 PM
3:00 PM – 3:20 PM
3:30 PM – 3:50 PM
4:00 PM – 4:20 PM
4:30 PM – 4:50 PM
YOU CAN ALSO PURCHASE A CUP OF COFFEE FROM THE LOUNGE’S COFFEE CART,
FOR A QUICK JOLT OF ENERGY TO HIT ALL THAT THE CONFERENCE HAS TO OFFER!
IS YOUR CELL PHONE BATTERY RUNNING LOW?
YOU CAN CHARGE ALL MOBILE DEVICES AT THE CONFERENCE.
SIMPLY BORROW A HALO PORTABLE RECHARGING UNIT TO
TAKE TO YOUR NEXT SESSION OR USE AS YOU EXPLORE THE EXHIBIT HALL.
VISIT THE HALO BAR IN THE CISCO NETWORKING LOUNGE TO CHECK OUT A UNIT.
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MACONFERENCEFORWOMEN.ORG
HEALTH & WELLNESS PAVILION
DON’T MISS THE CHANCE
TO STRETCH YOUR MIND & BODY
WITH CITY FIT GIRLS
12:30 P.M.;
2:55 P.M.; 3:35 P.M.
LOCATED IN EXHIBIT HALL A, IN THE HEALTH & WELLNESS PAVILION
The Massachusetts Conference for Women is committed to your health and well-being.
Open all day from 7:30 a.m.–5:00 p.m., the pavilion will feature:
• Expert speakers
• Comfortable and peaceful relaxation in our luxurious lounge
• Information about the latest health care law
• Strategies to achieve optimal health and prevention
• Healthy snacks
DON’T MISS THE EXCITING HEALTH & WELLNESS CLASSES:
(LOCATED IN EXHIBIT HALL A, IN THE HEALTH & WELLNESS PAVILION)
12:35 P.M.–12:50 P.M.
How to Close the Gap on Cardiovascular Heart Disease
S peaker : Mariana Rodrigues, national program director, Close the Gap, Boston Scientific Corporation @bostonsci
Heart disease causes more deaths in Americans of both genders and all racial and ethnic groups than any other
disease. Yet despite similar prevalence across racial/ethnic groups, women and people of color are treated at a lesser
rate for cardiovascular disease than Caucasian men. Join Boston Scientific’s Mariana Rodrigues for an informative
discussion on cardiovascular disease. Learn your risks and find out what Boston Scientific is doing to “close the gap.”
12:50 p.m. ASK THE EXPERT … Meet Mariana to continue the dialogue and ask questions in a more intimate one-on-one setting about heart disease prevention.
3:00 P.M.–3:15 P.M.
Are you a Candidate for Egg Preservation?
S peaker : Mary Mahony, PhD, Senior Medical Director, Fertility and Endocrinology at EMD Serono
Egg freezing has received a lot of media attention lately thanks to major companies like Apple and Facebook offering
it as a health benefit to employees. There is a growing number of women who hear the clock ticking but are considering delaying family building, and have wondered if egg preservation is something they should consider. Join Mary
Mahony, PhD, Senior Medical Director, Fertility and Endocrinology at EMD Serono as she reviews the facts, truths
and misconceptions about elective egg preservation. Dr. Mahony will cover topics such as how to take the first steps
towards determining if egg preservation is an option for you, the science behind the procedure, what one can expect
from start to finish and average success rates.
3:15 p.m. ASK THE EXPERT … Meet Dr. Mary Mahony PhD to continue the dialogue and ask questions in a
more intimate 1:1 setting about to learn if egg preservation is right for you.
3:20 P.M.–3:35 P.M.
The Positive Side of Stress: Finding the Bless in This Mess
S peaker : Loretta LaRoche, stress expert and author @lorettalaroche
Join Loretta LaRoche in discovering that “stressed spelled backwards is desserts.” This session will offer practical tips
to help you use stress as an ally rather than an enemy. Learn how to become more resilient, creative and joyful, and
discover how to humor your stress, mind your thoughts and find the bless in the mess!
3:35 p.m. ASK THE EXPERT … Meet Loretta LaRoche to continue the dialogue and ask questions in a more
intimate one-on-one setting about ways you can minimize your stress at work and at home!
SPONSORS
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MACONFERENCEFORWOMEN.ORG
SANTANDER SMALL BUSINESS MARKETPLACE
LOCATED IN EXHIBIT HALL A
Led by an expert facilitator, roundtables offer an informal and intimate setting to share best practices around a very
focused and specific topic within the small business and entrepreneurial spaces. Roundtables are discussion-based
and will not feature a formal presentation. This ensures each discussion is truly personalized and allows attendees to
ask questions relevant to their needs.
Roundtables are limited to 10 people per topic and are first come, first served. We encourage you to come early to
guarantee your spot. However, we will offer each roundtable a total of three times to allow attendees the opportunity
to participate in multiple discussions on different topics and ensure that participants have another opportunity to
join should a table fill up fast.
ROUNDTABLES WILL TAKE PLACE AT THE FOLLOWING TIMES:
3:00 P.M.–3:30 P.M.; 3:35 P.M.–4:05 P.M.; AND 4:10 P.M.–4:40 P.M.
Roundtable 1: It Takes a Village: Building the Best Team for Your Small Business
Speakers: Laura Darrah and Sheila Nazarian, co-founders, she + lo @sheandlo
You’ve brainstormed a great idea, researched the competition and written a thorough business plan. Now it’s time to build your
team. Should you find an experienced partner, or retain sole power and responsibility? Hire a professional bookkeeper or CFO,
or do your own finances? Hire internal social media, marketing and public relations staff, or retain outside agencies? What about
mentors? This roundtable discussion pinpoints the dos and don’ts of starting a business.
Roundtable 2: Business Plan: A Roadmap to Success
Speaker: Elizabeth Thornton, professor of management practice, Babson Executive Education,
and author, The Objective Leader @elizthornton
Businesses don’t plan to fail; they just fail to plan. For an aspiring entrepreneur the business plan helps you determine whether you
have a viable business idea. For an existing business, it provides you, your staff and key stakeholders your roadmap for success. This
roundtable will help you to define your business, identify your customers, understand your financing needs, and decide where and
how you will operate. You will learn the basic outline of the contents of a business plan.
Roundtable 3: From Online to Storefront: Tips and Tricks for Sustainable Growth
Speaker: Kimberly Kissam, co-founder, Isabel Harvey @isabelharveyfan
Leaving her intense desk job in the finance world, Kim Kissam followed her dream and co-founded Isabel Harvey, a fashionable
jewelry and accessories company. In 2005 she started with an online store and after four years of strategic and consistent increased
revenues and customers, Isabel Harvey opened a storefront on Nantucket. Now, in 2014, Kim has two storefronts, a thriving Internet business, 15 employees and is poised for continued expansion. Attend this roundtable and learn tips and tricks for sustaining
growth. You will explore what Kim views as the most essential elements for a successful business model (outside of the fresh and
fun products) — including community engagement and a philanthropic focus.
Roundtable 4: How to Scale Your Business
Speaker: Julie Vetack, national relationship manager, Santander At Work, Santander @santanderbankus
Getting your business up and running is a big hurdle. Taking your business to the next level is the next step. Attend this roundtable to learn practical advice for scaling your business and identifying the key next steps for achieving growth! You will understand
what you need to consider when evaluating your business’s opportunities for growth. Attendees will explore what type of financing
they need, how soon they need it and whether the actual results are reflected in your funding plan. Lastly, we will address whether
you have a financial relationship that parallels and serves those needs.
Roundtable 5: Savvy Selling: Developing a Strong Pipeline of Clients and Customers
Speakers:Liz Dean and Lindsay Denton, co-founders, FitYap.com @fityap
This power-packed roundtable will offer you proven strategies to keep your client base growing and best retain and leverage your
current customers to expand your reach and ultimately do your marketing for you. Attendees will learn how to craft their elevator
pitch, improve their networking skills and enhance their list-building secrets.
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LOCATED IN EXHIBIT HALL A
Roundtable 6: Taking Your Idea From Concept to Market
Speaker: Lauren Maillian Bias, author, The Path Redefined,
and Essence magazine “Class of 2013 African-American Shot Callers” @laurenmbias
How do you turn your concept or idea into a business or brand that is ready to command market share? In this roundtable discussion, learn from a marketing and branding maven who has successfully brought various brands and products to market. Learn
what it takes to compete in a discount-obsessed market and create the brand loyalty you need to capture market-share fueled with
actionable takeaways.
Roundtable 7: Social Entrepreneurism: Building a Business Model That Gives Back
Speaker: Ritu Sharma, co-founder and president, Women Thrive Worldwide, and author, Teach a Woman To Fish @rituthrive
TOMS Shoes is a pioneer, having been one of the first inspired to create a philanthropic for-profit business that also created and
sustained social value — and wasn’t reliant solely on donations. Today, eight years later, social entrepreneurism is on the rise,
causing lots of Gen-X and Gen-Y entrepreneurs to think about business in a different way — beyond just basic business principles
and focused on ways to give back to the greater community. This roundtable will offer practical how-to advice and inspiration for
building a business model that makes money and also has a positive social impact and return to society. Attendees will learn about
many topics, including how to select a cause that is relevant and aligns with their passion — including how best to serve them, and
how to identify partnerships and collaborations that would be critical to developing their business model and achieving success.
Roundtable 8: Tips for Making the Transition From Corporate Employee to Entrepreneur
Speaker: Donna Latson Gittens, founder and principal, MORE Advertising @donnagittens
It’s a cool thing to be known as an entrepreneur — some days it’s thrilling, and other days you wonder what you’ve gotten yourself
into. Just ask yourself … do you like having a steady income? What is your tolerance for hearing NO? How important are vacations to you? Becoming an entrepreneur requires a GRAND LEAP OF FAITH. Come and learn about steps you can take as you
contemplate launching a new business, product or service.
Roundtable 9: Getting Your Business Off the Ground: Funding vs. Bootstrapping
Speaker: Addie Swartz, founder and CEO, ReacHIRE @addieswartz
Starting a business is hard work, and financing is one of the first steps in the process. This roundtable will explore the pros and
cons of funding versus bootstrapping. You will learn the fundamentals of funding and understand what options are available and
the key considerations for raising capital. Attendees will also explore the basics of bootstrapping, including tips and techniques for
making it work on a shoestring. You will walk away with a solid understanding of the various options available and what is best for
your business and your unique situation.
Roundtable 10: Creating and Communicating a Compelling Mission Statement
Speaker: Elizabeth Benedict, interior designer and founder, Elizabeth Home Décor & Design, Inc. @elizabethhome
The most successful businesses, regardless of size, are those that have a clearly defined mission statement that delineates the
ultimate goals of the business. Attend this roundtable to learn how to craft a compelling, concise and effective mission statement
about who you are and what you do. Walk away with practical tips to help you ensure that your brand and overall business strategies support your mission.
SANTANDER SMALL BUSINESS CLASSROOM
3:00 P.M.–4:00 P.M.
Topic: Your Financial Health: Basics of Money Management!
Instructor: Maurice Kolthof, relationship manager, Santander At Work Massachusetts, Santander @santanderbankus
Join Santander to hear how financial stress can impact health and ways to improve or re-focus attention toward our personal
finances. Start by taking a look at your financial health, evaluating your financial goals and then putting a financial plan in place.
Don’t miss this informative class where we will review how to evaluate your net worth, set a budget, provide tips for cutting expenses, reduce debt and/or develop a savings plan!
JOIN THE CONVERSATION!
#MASSWOMEN
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EMC TECHNOLOGY PAVILION
SOCIAL MEDIA ROUNDTABLES LOCATED IN EXHIBIT HALL A
#masswomen
Understanding that conference attendees come to the “table” with a very diverse set of social media skills, needs and
interests, we are thrilled to offer social media roundtables.
Led by an expert facilitator, roundtables offer an informal and intimate setting to share best practices around a very
focused and specific topic within the social media world. Roundtables are discussion-based and will not feature a
formal presentation. This ensures each discussion is truly personalized and allows attendees to ask questions relevant
to their needs.
Roundtables are limited to 10 people per topic and are first come, first served. We encourage you to come early to
guarantee your spot. However, we will offer each roundtable a total of three times to allow attendees the opportunity
to participate in multiple discussions on different topics and ensure that participants have another opportunity to
join should a table fill up fast.
SOCIAL MEDIA ROUNDTABLES WILL TAKE PLACE AT THE FOLLOWING TIMES IN THE EXHIBIT HALL:
3:00 P.M.–3:30 P.M.; 3:35 P.M.–4:05 P.M.; AND 4:10 P.M.–4:40 P.M.
Roundtable 1: Influencing Others With Twitter
Speaker: Joselin Mane, founder, www.BostonTweetup.com @joselinmane
This discussion will explore why and how Twitter is relevant for everyone and every business. Attendees will learn cool Twitter “hacks”
to make it easier and more rewarding to use Twitter. Best practices will be shared for increasing and influencing your followers to align
with your objectives and goals. Be sure to bring your smartphone so you can practice and tweet live!
Roundtable 2: The Power of Pinning: How Can Pinterest Help You Market
Speaker: Stacy Doherty, founder, Errands Etcetera, president, @thesswbn, and 2013 recipient of the “Stars 40 Under 40” @errandsetcetera
If you’re not using Pinterest in your marketing efforts, now is the time. Pinterest drives 7 percent of global traffic referrals — essentially
7 percent of the billions of clicks every day come from Pinterest pins. Attend this roundtable to learn about the power of Pinterest for
marketing. You will learn the skills and strategies for understanding what kinds of pins go viral, how to curate unique content, the best
way to cross-promote, and strategies for successful collaboration, widgets and monetization.
Roundtable 3: There’s an App for That: How to Leverage Your Smartphone to Save Time and Money
Speaker: Angela Pitter, principal and founder, LiveWire Collaborate @angelapitter
Would you like to use your smartphone or tablet not only to stay connected but to become more organized? There’s an app for everything — you just haven’t been looking in the right places. Attend this roundtable and learn how to best utilize your smartphone and/
or tablet to track expenses, mileage, invoicing, and access files in the cloud, send electronic signatures, even scan documents or send
a live thank-you card. Bring your iPhone/iPad or Android device and learn how to make the most of every minute of the day. This
interactive session will help you discover apps to organize your daily activities so there is little or no office work at the end of your busy
day! And the best part is that it’s FREE.
Roundtables 4 & 5: Networking With LinkedIn
Speaker: Amanda Healy, award-winning B2B marketing program and social media expert and marketing program manager, TIBCO
Software, Inc. @amanda_healy
Speaker: Debra Kennedy, director executive education, Bentley University @bentleyu
How do you whip your LinkedIn profile into shape, making it stand out from the rest? Attend this roundtable and learn how to create
a compelling headline, use the right keywords, and navigate endorsements and recommendations, among many other strategies for
success.
Roundtable 6: How to Have Your Personal and Professional Online Presence Co-exist
Speaker: Jessica Gioglio, public relations and social media manager, Dunkin’ Donuts, and blogger, SavvyBostonian @savvybostonian
An effective social media strategy requires you to share your personality and authentic voice. But for many women, coached to separate
their personal identities from their professional identities, this can be a scary proposition. Learn how to blend your personal with your
professional online presences in a way that is comfortable for you. Attendees will explore which tools are better suited for professional
or personal use; how to create boundaries; and what types of information to share and when, to name a few.
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LOCATED IN EXHIBIT HALL A
Roundtable 7: Social Media 101: Getting Organized and Learning the Basics
Speaker: Meghan Rothschild, co-founder and director, PR and marketing, chikmedia @chikmedia
Are you new to the social media space and not even sure how and where to get started? Attend this roundtable to learn the basics and
embark on your journey to becoming more socially savvy. We will explore how you can be more comfortable joining the conversation in the digital age. You will learn about the basics, and leave with some simple — and fun — tools and tactics to help you better
navigate and communicate in the online world. From Twitter, to Instagram, to Pinterest and Facebook, you will be ready to tackle the
social media world!
Roundtables 8 & 9: How to Create a Powerful Story and Brand With Instagram
Speaker: Sue B. Zimmerman, captain of online branding and creator, Insta-Results @suebzimmerman
Speaker: Caty Trio, social media marketing manager, Bright Horizons @catrio
As of the spring 2014, there are over 200 million monthly active users on Instagram. Seventy-five million people use the app every day.
Find out the basics of this image-based social network and how you can use it to connect and engage personally and professionally.
Whether you are corporate, small business or a nonprofit, you will leave inspired with ideas on how to propel your work forward. Be
sure to bring your smartphone and be ready to dive in!
Roundtable 10: Squares From Our Lives: What Role Instagram Can Play in Developing Your Network
Speaker: Cam (John) Ahtam, graduate admissions, Bentley University @bentleyu
Many brands are active in sharing photos on Instagram, but Instagram is not used effectively if there is no encouragement for user
engagement. Despite the constant demand of Instagram usage by businesses, many people still use this platform for personal reasons.
To build awareness for your brand, you have to call on Instagrammers to show how your brand means something in their lives. Learn
how to connect with a variety of influencers, business associates and people with similar interests in this participative session.
Roundtables 11 & 12: Utilizing Social Media in the Corporate Environment
Speaker: Kerry H. McManama, communications leader, children’s book author and contributor, Huffington Post @kmcwriter
Speaker: Kate Stamatakos, senior social engagement manager, EMC @kmatakos
Social media is being used everywhere as a main source of communication in today’s ever-connected world — even at work! In this
session, we will discuss how companies of all shapes and sizes are employing social media to engage employees, encourage idea sharing
and activate change. We will explore how tools like SharePoint, Jive, Yammer, intranets and blogs are being used in a corporate environment and in many instances replacing traditional business collaboration channels.
Roundtable 13: Find Your Voice Blogging
Speaker: Tayla Andre, social media director, Chica Project @chica_project
Blogging gives you a platform to present your voice to the world — attend this roundtable and learn how to find your voice! Attendees
will learn the basic tools they need to get started and share insights for building traffic and attracting readers. Together you will explore
tips for overcoming writer’s block and learn how a blog can help build your business, charity and enhance a community.
Roundtable 14: Take Action: Video Storytelling That Inspires
Speaker: Rachel Jellinek, founder, Reflection Films Online @reflectionfilms
Whether your focus is raising money, recruiting staff and volunteers, or educating your audience about key issues, it all comes down
to storytelling. In the ever-growing digital age, video has become one of the most popular formats and fastest vehicles for creating and
sharing your story. This interactive discussion will offers tips on crafting your message, advice for developing your overall storytelling
strategy and top pitfalls to avoid. Bring your questions and your videos for us to watch on your phone!
Roundtable 15: Creative Tips for Using Facebook to Cultivate Business Relationships and Professional Networking
Speaker: Debra Askanase, digital engagement strategist and founder, Community Organizer 2.0 @askdebra
Facebook is a great way to connect with friends old and new, but it also can be utilized way beyond sharing posts about your kids and
what you had for breakfast. Facebook can be used as a powerful resource to cultivate business relationships and networking if used the right
way. Attend this interactive discussion to learn how to join groups that fit with your likes and career, participate in conversations, create a
group that fits the target audience you want to reach, and learn valuable tips for ways to search for connections to build your network.
Roundtable 16: How to Use Social Media for Social Good
Speaker: Julia Campbell, digital strategist and founder, J Campbell Social Marketing @juliacsocial @pinning4good
Social media offers tremendous reach with little investment. It can be used to make the world a better place by making others aware of
social causes and efforts that are near and dear to your heart. Whether you’re a nonprofit or a for-profit organization, this roundtable
will show you how you can successfully use social media for awareness of your cause, fund-raising, community growth, engagement
and more. We will explore which tools are most effective, how to create a solid campaign and call to action, ways to create impactful
messaging and attract followers, and much more.
JOIN THE CONVERSATION!
#MASSWOMEN
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EXHIBITION HALL A
Restrooms
Author
Signings
Coat Check
Bookstore
Education Pavilion
Bentley University Career Pavilion
General Session Entrance
State Street Community Connection Pavilion
Cisco
Networking
Lounge
Health &
Wellness
Classroom
Consessions
Health & Wellness Pavilion
General Session Entrance
EMC Technology Pavilion
Small Business
Classroom
Social
Media
Roundtables
Small Business
Roundtables
Santander Small Business Marketplace
Restrooms
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EXHIBITORS BY AREA
The Conference welcomes all of our exhibitors, and we would like to specifically highlight our support of Women
Owned Businesses. We have indicated the Women Owned Business with an * below
COMMUNITY PAVILION
52 Dares *........................................................................................... 655
A2Empowerment, Inc. *................................................................. 337
AAA Southern New England....................................................... 557
Alex and Ani’s Charity by Design............................................. 542
ArtsBoston......................................................................................... 356
Avon Walk for Breast Cancer .................................................... 456
Back to Business, LLC *................................................................ 556
Better Business Bureau................................................................ 455
Big Sister Association of Greater Boston...............................333
BOKS Build Our Kids’ Success.................................................. 447
Boston Ballet..................................................................................... 250
Boston Bar Association Lawyer Referral Service............... 335
The Boston Globe............................................................................ 457
Building Impact Donated by riverbed..................................... 232
Canyon Ranch................................................................................... 656
Center for Women & Enterprise - donated by Cisco....... 433
Choose To Be Nice *........................................................................ 332
Compassion & Choices MA.......................................................... 535
Cradles to Crayons.......................................................................... 233
Dream Big!.......................................................................................... 632
Elderly Parent Resources *.......................................................... 354
Esperanza Academy...................................................................... 246
Federation for Children with Special Needs......................... 353
Free Wheelchair Mission.............................................................. 445
iCater/Boston Handyworks.......................................................... 532
Italian Home for Children.............................................................. 555
Komen Massachusetts *............................................................... 434
Life in a Jar Foundation: Irena Sendler Project *............... 452
Lucy’s Love Bus Charitable Trust.............................................. 242
Mass. Assisted Living Facilities Association........................ 654
Mass. Association of Women in Law Enforcement.......... 537
MFS Investment Management.................................................... 357
Moms as Mentors *......................................................................... 534
Northeastern University................................................................ 238
Nyora Beads, 501c3 *...................................................................... 355
Pass the Plate: a Fight to Feed *............................................... 443
Pearls with Purpose *..................................................................... 257
Project Bead Foundation *........................................................... 237
Project Have Hope *....................................................................... 453
Road Scholar..................................................................................... 454
Studio 28-Stacey Frasca *............................................................ 635
Tanzania School Foundation, Inc *........................................... 436
Turkey Land Cove Foundation................................................... 553
United Airlines/Air Canada & the Lufthansa Group........... 552
United Planet...................................................................................... 255
Web of Benefit................................................................................. 546
WeGush, Inc. *................................................................................... 432
The Women’s Lunch Place.......................................................... 554
Young Black Women’s Society *............................................... 334
EDUCATION PAVILION
2014 Holiday Pops........................................................................... 672
Ameriprise Financial....................................................................... 372
Aruba Tourism Authority............................................................. 465
Astrum Solar..................................................................................... 670
Babson College, F.W. Olin School of Business...................... 671
Bank of America.............................................................................. 565
Bay Path University......................................................................... 367
The Boston Globe........................................................................... 564
Brandeis International Business School.................................. 673
Bureau of Labor Statistics............................................................ 675
CBS Radio.......................................................................................... 664
Celebrity Cruises............................................................................. 666
College Coach................................................................................... 273
Dr. Kate Inc. *..................................................................................... 566
Framingham State University.................................................... 568
Franklin Covey-The Leader in Me............................................. 269
H&R Block............................................................................................. 471
John Hancock................................................................................... 464
Lasell College.................................................................................... 469
Lesley University.............................................................................. 468
Liberty Mutual Insurance.............................................................. 265
Macys.................................................................................................... 665
Massachusetts Federation of Business
and Professional Women’s Clubs.......................................... 571
New York Times................................................................................ 472
Nichols College Graduate & Professional Studies............. 569
Regis College...................................................................................... 271
Simmons College............................................................................. 573
Simple Small Business Solutions *........................................... 368
The Mirror Experience presented by The Mrs. *.................. 169
Today’s Innovative Woman *...................................................... 467
University of Massachusetts
Boston Global Post-Disaster Studies................................ 470
WCVB TV............................................................................................ 364
HEALTH & WELLNESS PAVILION
AGC Scholarship Foundation *................................................... 952
American Heart Association........................................................ 932
Boston IVF........................................................................................... 832
Boston magazine.............................................................................. 743
Boston Scientific.............................................................................. 934
Cabot Creamery.............................................................................. 953
Celadon Road - Go Green with Jenn *.................................. 1057
Center for Mindfulness-UMASS Medical School.............. 1050
City Fit Girls........................................................................................ 1151
Coordinated Senior Solutions..................................................... 957
EMD Millipore.................................................................................... 933
Gold Medal Bakery, Inc. *............................................................ 1055
Hail Merry............................................................................................ 1139
Harvard Vanguard Medical Associates................................... 835
Healing Place - Digestive and Stress Specialists *............. 754
Healthcare Businesswomen’s Association............................ 955
Hills Home Market.......................................................................... 1056
Home Instead Senior Care........................................................... 846
Inspirational Books for Women *............................................... 853
Just Add Cooking............................................................................ 852
Massaging Insoles By JVS tech LLC *..................................... 1152
McCrea Coaching *.......................................................................... 755
Melanoma Foundation of New England............................... 1052
MLR Artist Management................................................................ 951
My Life Dances *.............................................................................. 954
On Point Acupuncture & Wellness *........................................ 854
Ovarian Cancer 101 *...................................................................... 834
Partners HealthCare Center for Connected Health........... 855
Pluck, On-Site Brow Bar *............................................................. 752
Putney House Trading, Inc........................................................... 1154
Quest Diagnostics, Inc................................................................. 1053
Shriners Hospitals for Children - Boston................................ 833
Silk Therapeutics *.......................................................................... 836
Simply Grace LLC *......................................................................... 956
Success Catalysts/Indian Vedic Oracle................................ 1054
Thermo Fisher Scientific.............................................................. 1133
Tufts Health Plan.............................................................................. 843
Universal Power Yoga *................................................................... 851
Vineyard Herbs Teas & Apothecary *...................................... 842
Vitamix.................................................................................................. 837
Women Magazine/Omni Health Media................................... 857
NETWORKING LOUNGE
Halo2Cloud
CAREER PAVILION
Authentic Leadership International *...................................... 966
Bentley University
Fresenius Medical Care................................................................ 1065
The Goal Whisperer *.................................................................... 1164
Linkage................................................................................................. 765
Lyn Evans *....................................................................................... 1064
MassMutual Financial Group....................................................... 965
Pax Ellevate *.................................................................................... 864
PMI Mass Bay Chapter.................................................................. 866
reacHIRE *.......................................................................................... 865
Renegade Leader Coaching Group *...................................... 1166
Robert A. Foisie School of Business....................................... 967
Roxana Perdue Photography *................................................... 767
Suffolk University........................................................................... 1067
Mary Kay *........................................................................................... 823
Massachusetts Operational Services Division..................... 607
MassChallenge.................................................................................... 913
ArtLifting *
Beantown Bedding, LLC *
Found in Translation *
Gradeable *
GRIT *
Saathi *
Soulshine *
Trill *
ViralGains, Inc *
WomenLEAD *
Zoos, LLC
MiniLuxe.............................................................................................. 509
MyRandomActsofCardness...................................................... 1008
Owens Corning................................................................................. 807
Own Your Money - Belinda Rosenblum *............................... 825
Photo Fabulous You *..................................................................... 637
Premier Laser Spa of Boston..................................................... 706
Prosperity Candle *......................................................................... 922
Queen Bee Soap Company *...................................................... 606
Reflections by Robin *................................................................... 806
Santander............................................................................................. 615
Scarf King *.......................................................................................... 517
SKM Jewelers *.................................................................................. 707
South Shore Chamber of Commerce
Women’s Business Connection............................................ 722
Stella & Dot by Independent Stylist Carrie McGraw *..... 623
Sterlingwear of Boston *............................................................... 622
Stina Sayre Design *........................................................................ 514
Stoned Out Jewelry Designs *................................................... 1021
Success Coaching with Kate *.................................................... 616
SueB.Do *........................................................................................... 1023
Tamara Designs of Boston LLC *............................................ 1006
Tiber Arts Gallery *.......................................................................... 724
The TJX Companies, Inc................................................................ 523
Women Helping Women *........................................................... 708
TECHNOLOGY PAVILION
Akamai Technologies..................................................................... 424
Bath Fitter.......................................................................................... 409
Bloomberg Radio............................................................................. 224
Comcast............................................................................................... 418
EMC Corporation.............................................................................. 421
Girl Develop It Boston..................................................................... 319
Kitchen Magic *................................................................................ 507
National Grid...................................................................................... 323
Next Step Living/Renew Boston................................................ 317
P3I, Incorporated *............................................................................ 316
Relational IT, Inc............................................................................... 422
Renewal by Anderson of Greater Boston............................... 417
Right Networks................................................................................. 414
Tyco Security Products................................................................... 221
UMassOnline....................................................................................... 410
Women in Technology International (WITI).......................... 415
SMALL BUSINESS MARKETPLACE
A Perfect Scarf *............................................................................... 822
Alexander’s Uniforms.................................................................... 907
American Express OPEN........................................................... 1009
Andrea Bullard & Company *..................................................... 1013
Beyond The Shaker *..................................................................... 809
Black Box *.......................................................................................... 510
Boston Score #20......................................................................... 1020
The Candy Cottage *....................................................................... 618
CapeStoneJewelry *....................................................................... 924
Caryn’s Corner *................................................................................. 921
Concord Hand Designs *............................................................... 723
Design of Mine *............................................................................... 908
Designs by Sandra *........................................................................ 614
The Designs of Distinction *....................................................... 508
Easy Hang It.................................................................................... 1007
Emily Kuvin Jewelry Design *..................................................... 608
Errands Etcetera............................................................................... 722
Flagship Private Wealth *............................................................ 1015
Green Eyed Daisy *......................................................................... 808
Grouse Tails........................................................................................ 906
I Heart Accessories *..................................................................... 1022
Jamberry Nail Wraps *................................................................... 625
Jocelyn Chemel *............................................................................. 1017
Lindsay Tia *....................................................................................... 710
JOIN THE CONVERSATION!
#MASSWOMEN
55
KEYNOTE LUNCHEON SEATING HALL B
STAGE
This map shows the assigned
seating for the luncheon tables
at the Keynote Lunch.
Your table number can be
found on your badge.
There is open seating
for the Morning Keynote.
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203
Kitchen
Lobby
below
Plaza
below
East Boardroom
Pre-function
251
NE Corner Pre-function
Skybridge
Access
STAGE
NW Corner Pre-function
Downtown
Boston
LUNCH ENTRANCE
EXHIBIT HALL A
#MASSWOMEN
West Boardroom
Pre-function
EXHIBIT HALL A
JOIN THE CONVERSATION!
LUNCH ENTRANCE
The Westin Boston
KEYNOTE LUNCHEON SEATING HALL B
87
Bakery
BCMC
Sales Dept.
Bridge
Boardroom
Suite 201,202
Kitchen
Storage
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