4/9/2015
BUSINESS POLICY AND STRATEGY
ABOUT THE COURSE...
Helen Salavou
Assistant Professor, Department of Business Administration
76 Patission Str., 104 34 Athens, Greece
tel./fax: 0030 210 8203553
e-mail: esalav@aueb.gr
http://www.aueb.gr
KEYPOINTS
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COURSE OUTLINE
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CONTENT
OBJECTIVES
S UC U
STRUCTURE
READING MATERIAL
ASSESSMENT CRITERIA
CONTACT DETAILS
COURSE OUTLINE: CONTENT
Strategic management (Business Policy and
Strategy) involves how to direct a company into
the near future…
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How to analyze the external and internal
environment of the company to set long-term
goals
How to select a strategy given a number of
alternative options
How to successfully implement the chosen
strategy
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COURSE OUTLINE: OBJECTIVES
The students should be able to:
 conduct environmental analysis of a
given organization to identify basic
elements in terms of opportunities,
threats, strengths and weaknesses.
 Identify and assess potential strategic
choices.
 Propose how to Implement the most
appropriate strategy.
COURSE OUTLINE: STRUCTURE
Teaching (30%) -reading (70%) course
 Teaching
 Lectures:
5
 Theory
(65%)
 Practice (35%)
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Reading
 On
your own…
COURSE OUTLINE: READING MATERIAL
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Hill, C.W.L. and G.R. Jones, ‘Strategic Management:
An Integrated Approach’, 2010, 9th edition ISBN-13:
978 0 538 75107 0
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Chapters (9th edition):
 1, 2, 3, 5, 6, 9, 10, 12 and 13
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BOOK
9TH EDITION
in electronic
version (pdf)
BOOK: OTHER EDITIONS…
7TH EDITION
8TH EDITION
COURSE OUTLINE: ADDITIONAL READING MATERIAL
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Johnson G. and K. Scholes, ‘Exploring Corporate
Strategy: Text and Cases’, FT Prentice Hall,
2002, sixth edition
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Chapters:

1, 2, 3, 4, 6, 7, 8, 9
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COURSE OUTLINE: ADDITIONAL READING MATERIAL
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Hamel, G. and Prahalad, C.K., 1994. Competing for the
future, Harvard Business School Press, USA.
Mintzberg, H., Ahlstrand, B. and Lampel, J., 2005. Strategy
bites back, Prentice Hall, UK.
Coulter, M., 2002. Strategic Management in Action, 2nd
edition, Prentice Hall, NJ.
David, F.R., 2001. Strategic Management: Concepts and
Cases, 8th edition, Prentice Hall, NJ.
Hitt, M. A., Ireland, D. R. and Hoskisson, R. E., 2001.
Strategic Management: Competitiveness and Globalization,
4th edition, South-Western College Publishing.
Lynch R., 2000. Corporate Strategy, 2nd edition, Pitman
Publishing, London.
COURSE OUTLINE: E-MATERIAL
e-Class
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ATHENS UNIVERSITY OF ECONOMICS AND
BUSINESS, e-Class
 Κατάλογος Μαθημάτων/Επιλογή Τμήματος
(Courses Catalogue/Department selection)
 Οργάνωσης
(ΟDE)
και ∆ιοίκησης Επιχειρήσεων
BUSINESS POLICY AND STRATEGY (ERASMUS
STUDENTS)
 http://eclass.aueb.gr/ODE219/
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ASSESSMENT CRITERIA
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Final grade is based on:
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1 case assignment (50%)
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final (open book) exams (50%)
Case
assignment
C
i
t iis compulsory,
l
otherwise you can not complete the
course.
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CONTACT DETAILS
office:
12 Kodrigtonos str., 4nd floor
e-mail:
il
esalav@aueb.gr
phone number:
210 8203553
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HERACLITUS OF EPHESUS (~500 BCE)
Pre-Socratic Greek philosopher
«Erudition alone cannot cultivate the mind»
The secret is not knowing a lot but knowing how to use them (not
only the ingredients but also the recipe)
Which
are the models to emphasize and which to ignore?
we use something exactly as it is and when we make
adjustments?
When we apply and when we skip the rules?
When we use one concept and when we combine many concepts?
When
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