Principles of Marketing (3-0-0 hrs)

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School of Business
Principles of Marketing (3-0-0 hrs) - MKG 6102
1. Course Description
Course Code: MKG 6102
Course Title:
Principles of Marketing (3-0-0 hrs)
Credits:
3
Calendar
Description:
This course develops an understanding of marketing concepts, principles and practices. Topics examined
include the influence of environment factors on the marketing process, marketing strategy development,
marketing mix formulation and adjustment for pricing, promoting and distributing appropriate products and
services to selected markets.
2. General Areas of Competency
A. Describe the marketing environment.
B.
Analyse buyer behavior.
C. Perform market segmentation.
D. Apply target marketing strategies.
E.
Perform product positioning.
F.
Explain product planning methods.
G. Describe distribution strategies.
H. Analyse pricing strategies.
I.
Implement a promotional mix.
3. Student Evaluation
Evaluation is based on the successful completion of the following:
Mark Distribution
A. Tests
55%
B. Case Studies & Special Projects
25%
C. Final Project
20%
100%
4. Grading System
A
AB+
B
B-
92 - 100
87 - 91
82 - 86
77 - 81
72 - 76
4.0
3.7
3.3
3.0
2.7
C+
C
CD+
D
F
67 - 71
62 - 66
58 - 61
54 - 57
50 - 53
< 50
2.3
2.0
1.7
1.3
1.0
0.0
5. Delivery Method(s)
Online
6. Resource Materials
Required Texts and Resources
Marketing; 9th Canadian Edition; Crane, F., Kerin, R., Hartley, S., Rudelius, W.
7. Student Equipment & Supplies
None.
8. Student Responsibilities
Enrolment at Olds College assumes that the student will become a responsible citizen of the college. As such, each student
will display a positive work ethic, take pride in and assist in the maintenance and preservation of Institute property,
and assume responsibility for his/her education by researching academic requirements and policies; demonstrating courtesy
and respect toward others; and respecting instructor expectations concerning attendance, assignments, deadlines, and
appointments.
9. Additional Information
New course January 2011.
AC101209 #8
Prepared By:
Approved By:
Outline Date:
Effective Date:
Outline ID:
Kathy Coonfer for Dr. T. Males, Chair
Kathy Coonfer for Dr. R.J. Wilson, VP Academic and Research
12/16/2010
1/1/2011
5309
Changes to This Course Outline
Every effort has been made to ensure that information in this course outline is accurate at the time of publication. The College
reserves the right to change courses if it becomes necessary so that course content remains relevant. In such cases, the instructor
will give the students clear and timely notice of the changes.
All Rights Reserved
No part of this course outline may be reproduced in any form or resold without written permission from Olds College.
Copyright 2015 by:
Olds College
4500-50 Street Olds, Alberta, Canada, T4H 1R6