SYLLABUS & SAP
MB1101 – Introduction to Business
BACHELOR OF MANAGEMENT
SCHOOL OF BUSINESS AND MANAGEMENT
INSTITUT TEKNOLOGI BANDUNG
2014
TABLE OF CONTENT
Lecture Profile......................................................................... 1
Course Description................................................................
2
Course Rationale…………………………………………………………………
2
Teaching Methods………………………………………………………………
2
Assessment Methods………………………………………………………….
2
Learning Outcomes…………………………………………………………….. 3
Learning Guidance.................................................................
3
Reading Materials..................................................................
3
Grading Policy........................................................................
4
Course Policy.........................................................................
4
Other Important Information……………………………………………… 4
Detailed Course Schedule……………………………………………………
6
LECTURE PROFILE
1. Name
E-mail
Office
2. Name
E-mail
Office
3. Name
E-mail
Office
4. Name
E-mail
Office
: Dr. M. Yuni Ros Bangun
: yuniros@sbm-itb.ac.id
: Room 143
: Wawan Dhewanto, PhD
: w_dhewanto@sbm-itb.ac.id
: Room 309
: Dwi Larso, PhD
: dwilarso@sbm-itb.ac.id
: Room 309
: Andika Putra Pratama, PhDc
: andika.putra@sbm-itb.ac.id
: Room 313
ACADEMIC ASSISTANT PROFILE
1. Name
E-mail
Office
2. Name
E-mail
Office
3. Name
E-mail
Office
4. Name
E-mail
Office
5. Name
E-mail
Office
6. Name
E-mail
Office
: Adita D. Pritasari, MSM
: adita.pritasari@sbm-itb.ac.id
: (please e-mail)
: Andra Riandita, MSc
: andra@sbm-itb.ac.id
: Room 313
: Dina Dellyana, PhDc
: dina.dellyana@sbm-itb.ac.id
: Room 314
: Fransisca Budyanto, MSM
: fransisca@sbm-itb.ac.id
: (please e-mail)
: Heryani Intan Prayitno, MSc
: heryani.intan@hotmail.com
: (please e-mail)
: R. Bayuningrat Hardjakaprabon
: r.bayuningrat@sbm-itb.ac.id
: Room 313
Course E-mail
Course Website
Lecture Sections
Tutorial Sections
Office Hours
: intro2business@sbm-itb.ac.id
: intro2business-sbmitb.weebly.com
: Mondays (15:50 – 17.30) or Tuesdays (10:00 – 11:40)
: Wednesdays (13:00 – 16:30)
: Monday – Friday (by appointment)
COURSE DESCRIPTION
In addition to emphasizing the fundamental role of management, the business
perspective at the SBM ITB is focused on doing business by incorporating culture, ethics
and leadership and acquiring entrepreneurial skills as well as technological awareness.
This approach becomes the foundation of the Introduction to Business taught at the SBM
ITB. This course is generally divided into two phases. The first phase (prior to the midterm exam) is focused on various basic elements and concepts in business. The second
phase (post mid-term exam) is focused on business simulation, which is a hands-on
business experience intended to allow students to practice doing business by utilizing
various basic business elements and concepts.
COURSE RATIONALE
This course is intended to introduce students to basic essential concepts and skills in
business, all of which will be deepened in the subsequent courses that students will take,
either as a requirement or an elective. Therefore, the course serves to acquaint students
to all other business related courses, bridging their previous experience with their
subsequent experiences and becoming an impetus and a rationale for students to think
about business. This introductory course is required for all first-year students.
TEACHING METHODS
The teaching methods employed in this course are mainly in the form of lectures and
tutorials. There are two guest lectures and a series of exercises, discussions, clips and
movie watching.
ASSESSMENT METHODS
Generally, students will be assessed both individually (based on individual efforts) and
collectively as a group (based on group efforts). Group assessment is broken down into
three items: group tasks and business simulation, while individual assessment is broken
down into three items: mid-term exam, individual self-reflection for business simulation,
and individual tasks and quizzes. Details:
1. Group Tasks. Group tasks include a report, three presentations and a paper, all to be
concluded by the end of the first phase of the semester, with each having specific
deadlines. By the end of the entire group tasks, each student will be asked to assess
the contribution of each group member (i.e. peer assessment).
2. Business Simulation. Business simulation is conducted during the second half of the
semester. Generally, business simulation is where student groups conduct real,
hands-on, business experience. It consists of three general phases: preparation
(about 3 weeks), execution (1 day), and presentation/evaluation. Business simulation
is considered the final exam. Therefore, there will be no extra final exam. Similarly,
by the end of the entire business simulation process, each student will be asked to
assess the contribution of each group member (i.e. peer assessment). Note: Details
regarding business simulation will be provided on a separate document.
3. Mid-term Exam. Mid-term exam includes all the materials that are covered
throughout the first phase of the course. There are in total 70 multiple-choice
questions (10 questions for each lecture, out of the overall 7 lectures), with no essay
question. Overall, this is an in-class and a closed-book exam. The questions are in
English.
4. Individual Self-Reflection on Business Simulation. Upon the completion of business
simulation as a group exercise, students are also required to perform and complete
individual self-reflection as a form of self-evaluation. Note: Details regarding what is
expected in individual self-reflection will be provided in the business simulation
document.
5. Individual Tasks & Quizzes. Individual tasks and quizzes are all conducted during the
tutorial sessions, most of which will be given during the first phase of the course.
Quizzes are based on either the lecture or readings assigned for that week.
LEARNING OUTCOMES
The overall objective of the course is to provide students with the basic notion of
business, either from the corporate or from the entrepreneurial point of view. More
specifically, by the end of the semester, students are expected to:
1. To understand the basic elements of business, focusing on management of business
and its core functions, entrepreneurship, ethics and culture, as well as technological
awareness for innovation.
2. To apply various business concepts and skills in business simulation and evaluate
their experiences.
LEARNING GUIDANCE
PRE-REQUISITES (if any)
There is no prerequisite for this class.
LEARNING METHOD
The first phase of the course (prior to the mid-term exam) is focused on introducing
students to core business concepts. Students are assigned in groups through various
group tasks. The second phase (post mid-term exam) is focused on business simulation,
including sections that are designed to help students perform their business simulation.
READING MATERIALS
The following books are available as references for students.




Kuratko, D. F. (2013). Introduction to entrepreneurship. Cengage South-Western.
McDaniel, C., & Gitman, L. J. (2008). The future of business (6th Edition). Mason, OH:
Thomson.
Rue, L. W., & Byars, L. L. (2007). Management: Skills and application (12 Edition). New York:
McGraw-Hill/Irwin.
Timmons, J., & Spinelli, S. (2009). New venture creation: Entrepreneurship for the 21st
century. New York: McGraw-Hill.
Other reading materials are posted on the course website.
GRADING POLICY
Collective or group and individual efforts will be assessed equally.
Group Efforts (50%)
1. Group Tasks (25%)
2. Business Simulation (25%)
Individual Efforts (50%)
1. Mid-term Exam (30%)
2. Individual Self-Reflection on Business Simulation (10%)
3. Individual Tasks & Quizzes (10%)
There is no exact standard for determining the final grade. It will be determined after all
assessments are conclusive based on various considerations. Students are expected to make
optimal efforts on each grading component explained above.
COURSE POLICIES
All participants of this course, including instructors and students, must first and foremost apply
unconditional respect toward one another. All other technical rules, such as use of cell phones or
any other electronic devices, must follow this principle of respect. Generally, unless otherwise
stated, all electronic devices must not be used during all class sessions. All participants are also
responsible for maintaining the cleanliness of any classroom they use. All other rules are subject
to discussions during the first day of class. All rules that have been agreed upon are to be
maintained by all participants of the course.
OTHER IMPORTANT INFORMATION
Academic Support
If students need academic support of any kind that disable or hamper students learning in this
course, they must consult either the Undergraduate Study Program Office or the course
instructors. For the latter, students need to send an e-mail to the course e-mail
(intro2business@sbm-itb.ac.id) to be followed up by the instructor(s). Note that not all needs of
support will be granted. A request for support may be granted if students can provide evidence
or reasonable arguments for requesting such a support.
Academic Integrity
Students must be at all times advised to uphold academic integrity, including disengaging in any
form of cheating or misconduct. Any question or concern regarding academic integrity must be
addressed to the instructor(s).
Contacts
For any course-related issues, students must contact the course instructors via the course e-mail
address (intro2business@sbm-itb.ac.id). For any other questions related to the tutorial sessions
that can only be addressed by the specific instructor, please e-mail the instructor directly.
Otherwise, use the course e-mail address.
Website
The course website is intro2business-sbmitb.weebly.com. Students can access PowerPoint slides
and other materials related to the course directly from the website. To access the materials,
students will need a password that will be given in the first tutorial session.
Note:
Any change to the course syllabus is avoided. But if there is any necessary change, students will
be informed immediately.
DETAILED COURSE SCHEDULE
Course Code: MB1101
Credit Hour: 4 SKS
Course Title : Introduction to Business
WEEK 1
Monday-Tuesday, 25-26/08/2014 (Lecture, SBM-Audi)
1. Topic: Introduction
2. Sub topic: Class Introduction & Introduction to Business
3. Activity: Lecture
4. Reading material: Wednesday, 27/08/2014 (Tutorial)
1. Topic: Introduction
2. Sub topic: 3. Activity: Discussion, Outdoor Observation, Quiz
4. Reading material: (to be determined)
WEEK 2
Monday-Tuesday, 01-02/09/2014 (Lecture, SBM-Audi)
1. Topic: Management 01
2. Sub topic: General Management, Financial
Management, Accounting
3. Activity: Lecture
4. Reading material: (to be determined)
Wednesday, 03/09/2014 (Tutorial)
1. Topic: Management 01
2. Sub topic: General Management, Financial
Management, Accounting
3. Activity: Presentation, Problem-solving exercises
(related to Financial Management & Accounting), Quiz
4. Reading material: (to be determined)
WEEK 3
Monday-Tuesday, 08-09/09/2014 (Lecture, SBM-Audi)
1. Topic: Management 02
2. Sub topic: Operations, Marketing
3. Activity:
4. Reading material: (to be determined)
Wednesday, 10/09/2014 (Tutorial)
1. Topic: Management 02
2. Sub topic: Operations, Marketing
3. Activity: Presentation, Problem-solving exercises
(related to operations and marketing), Quiz
4. Reading material: (to be determined)
WEEK 4
Monday-Tuesday, 15-16/09/2014 (Lecture, SBM-Audi)
1. Topic: Management 03
2. Sub topic: Human Resource Management, Leadership
3. Activity: Lecture
4. Reading material: (to be determined)
Wednesday, 17/09/2014 (Tutorial)
1. Topic: Management 03
2. Sub topic: Human Resource Management, Leadership
3. Activity: Presentation, Discussion of Cases (related to
human resource management & leadership), Quiz
4. Reading material: (to be determined)
WEEK 5
Monday-Tuesday, 22-23/09/2014 (Lecture, SBM-Audi)
1. Topic: Entrepreneurship
2. Sub topic: 3. Activity:
4. Reading material: (to be determined)
Wednesday, 24/09/2014 (Tutorial)
1. Topic: Entrepreneurship
2. Sub topic: Entrepreneurship Stories
3. Activity: Storytelling, Quiz
4. Reading material: (to be determined)
WEEK 6
Monday-Tuesday, 29-30/09/2014 (Lecture, SBM-Audi)
1. Topic: Management of Technology & Innovation
2. Sub topic: 3. Activity:
4. Reading material: (to be determined)
Wednesday, 01/10/2014 (Tutorial)
1. Topic: Management of Technology & Innovation
2. Sub topic:
3. Activity: Quiz
4. Reading material: (to be determined)
WEEK 7
MID TERM EXAM
Week 8
Monday-Tuesday, 13-14/10/2014 (Lecture, SBM-Audi)
1. Topic: Introduction to Business Simulation
2. Sub topic: 3. Activity:
4. Reading material: (to be determined)
Wednesday, 15/10/2014 (Tutorial)
1. Topic: Introduction to Business Simulation
2. Sub topic:
3. Activity: Group formation, members recruitment, group
name & logo creation, designing the organizations
structure & assigning work, Information about
assignments (i.e. create & design a company website,
post the work done in Sessions 1 & 2, get capital from
PRODI, begin market research & survey)
4. Reading material: (to be determined)
Week 9
Monday-Tuesday, 20-21/10/2014 (Lecture, SBM-Audi)
1. Topic: Business Plan
2. Sub topic: Business Modeling & Planning
3. Activity:
4. Reading material: (to be determined)
Wednesday, 22/10/2014 (Tutorial)
1. Topic: Business Simulation Progress
2. Sub topic: Business Modeling & Planning
3. Activity: Presentation of group progress (e.g. company
name, logo, organization structure, job description,
market research); Business Modeling & Planning
4. Reading material: (to be determined)
Week 10
Tuesday, 28/10/2014 (Lecture, GKU Timur)
1. Topic: Guest Lecture 1
2. Sub topic:
3. Activity:
4. Reading material: (to be determined)
Wednesday, 29/10/2014 (Tutorial)
1. Topic: Business Simulation Progress
2. Sub topic: 3. Activity: Presentation of group progress (e.g. products to
include; suppliers; distributors; financial forecasts)
4. Reading material: (to be determined)
Week 11
Note: No class on 27/10/2014
Tuesday, 04/11/2014 (Lecture, GKU Timur)
1. Topic: Guest Lecture 2
2. Sub topic:
3. Activity:
4. Reading material: (to be determined)
Wednesday, 05/11/2014 (Tutorial)
1. Topic: Business Simulation Progress
2. Sub topic: 3. Activity: Presentation of group progress (e.g. final
products & services, promotion and execution plan)
4. Reading material: (to be determined)
Week 12
Notes:
 Business Simulation Execution (08-09/11/2014)
 No class on 03/11/2014
Monday-Tuesday, 10-11/11/2014 (Lecture, SBM-Audi)
1. Topic: Business Feasibility
2. Sub topic:
3. Activity:
4. Reading material: (to be determined)
Wednesday, 12/11/2014 (Tutorial)
1. Topic: Post-Business Simulation
2. Sub topic:
3. Activity: Business feasibility exercise; Explanation on
business simulation presentation, final report & selfreflection
4. Reading material: (to be determined)
WEEK 13
Monday-Tuesday, 17-18/11/2014 (Lecture, SBM-Audi)
1. Topic: Business Ethics & Culture
2. Sub topic: Understanding & Managing Ethics & Culture
in Business
3. Activity: Lecture, Clips Watching
4. Reading material: (to be determined)
Wednesday, 19/11/2014 (Tutorial)
1. Topic: Business Ethics & Culture
2. Sub topic: Understanding & Managing Ethics & Culture
in Business
3. Activity: Clips Watching, Debate, Discussion
4. Reading material: (to be determined)
Week 14
Week 15
Monday-Tuesday, 24-25/11/2014 (Lecture, SBM-Audi)
1. Topic: Movie Watching
2. Sub topic: 3. Activity:
4. Reading material: (to be determined)
Note: No tutorial sessions for this week
Monday, 01/12/2014 (Lecture, GKU Timur)
1. Topic: Business Simulation Presentation
2. Sub topic: 3. Activity:
4. Reading material: (to be determined)
Note:
 No Tutorial sessions for this week
 Class is from 10:00 through 12:00
Lembar Verifikasi
Telah dilakukan verifikasi kesesuaian dan kelengkapan pengisian Silabus dan SAP untuk Mata Kuliah
MB 40xx oleh Program Studi Sarjana Manajemen pada tanggal/bulan/tahun.
Disetujui untuk diterbitkan kepada mahasiswa
Bandung, ...../......../20...
Ketua Program Studi Sarjana Manajemen
Dr. Eng. Pri Hermawan