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TEST
yourself
1
2
3
4
5
6
Which of the following media outlets is owned by the U.S.
government?
A. The New York Times
B. CBS Evening News
C. National Public Radio
D. None of the above
7
Which of the following is a set of radio stations?
A. NPR
B. PBS
C. Corporation for Public Broadcasting
D. None of the above
8
Which of the following is a set of television stations?
A. NPR
B. PBS
C. Corporation for Public Broadcasting
D. None of the above
Clear Channel Communication is most closely associated
with which of the following?
A. Newspapers
B. Internet
C. Radio stations
D. Cable television
Cross-media ownership refers to which of the following?
A. A corporation owning several different types of media outlets
B. A corporation owning a chain of television stations in
more than one city
C. A corporation owning multiple radio stations in the same
city
D. A newspaper jointly owned by several corporations
Which of the following have been suffering from a loss of
viewers or readers?
A. Daily newspapers
B. Network evening news shows
C. Newsmagazines
D. All of the above
9
10
Which of the following would be characterized as new media?
A. The Washington Post
B. CBS television
C. The Chicago Tribune
D. None of the above
Matt Drudge is most closely associated with which of the following?
A. An Internet website
B. CNN
C. The New York Times
D. Time magazine
Which of the following media outlets is more important to
the Democratic Party than it is to the Republican Party?
A. Talk radio
B. Fox News
C. Internet blogs
D. All of the above
A blog would be characterized as which of the following?
A. Print media
B. Attack journalism
C. New media
D. All of the above
11
Which of the following can best be defined as an online personal journal?
A. A blog
B. A sound bite
C. Print media
D. Talk radio
12
Arbitron ratings are the basis for setting advertising rates for
which of the following media outlets?
A. Radio
B. Television
C. Newspapers
D. Internet
13
Nielsen ratings are the basis for setting advertising rates for
which of the following media outlets?
A. Radio
B. Television
C. Newspapers
D. Internet
14
“Read my lips: No new taxes.” This is an example of which of
the following?
A. Objective journalism
B. Attack journalism
C. Equal-time rule
D. A sound bite
15
A news editor directs her staff to focus on the facts of the
news and avoid interjecting bias or opinion into reporting.
The news editor is advocating which of the following?
A. Attack journalism
B. Using sound bites
C. The liberal agenda
D. Objective journalism
16
Rush Limbaugh is most closely associated with which of the
following?
A. Talk radio
B. An Internet blog
C. Fox News
D. The Washington Post
17
Which of the following pairs do not go together?
A. Rush Limbaugh and conservative Republican listeners
B. Fox News and liberal Democrats
18
Which of the following has research on bias in the network
evening news discovered?
A. The network evening news treats Democratic candidates
more favorably than it does Republicans.
B. The network evening news treats Republican candidates
more favorably than it does Democrats.
C. The network evening news treats all candidates equally.
D. The network evening news typically favors incumbent
presidents running for reelection regardless of political
party.
19
The media have the greatest impact in which of the following stages of the policymaking process?
A. Agenda setting
B. Policy formulation
C. Policy adoption
D. Policy implementation
20
Which of the following is best described as a normative
analysis?
A. The U.S. Census Bureau estimates that more than 11 million people are in the country illegally.
B. The General Accountability Office publishes a study on the
economic impact of undocumented workers on the American economy.
C. A religious leader writes a blog urging the government to
show compassion to people who have lived illegally in the
United States for years.
D. All of the above.
C. The Huffington Post Internet website and the new media
D. The New York Times and print media
KNOW
the score
18–20 correct: Congratulations! You are well informed!
15–17 correct: Your political knowledge is a bit low—be sure
to review the key terms and visit TheThinkSpot.
<14 correct: Reread the chapter more thoroughly.
1. D; 2. A; 3. B; 4. C; 5. A; 6. D; 7. D; 8. A; 9. C; 10. C; 11. A; 12. A; 13. B; 14. D; 15. D; 16. A; 17. B; 18. A; 19. A; 20. C
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the media
test yourself
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