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EDITORIAL
“AUTOS”
ISSUE 10
Made in Germany
CONTENTS
Dear Readers,
There is no other industry that is identified so much with “Made in Germany”,
than the automotive industry. One can say that around the world, even a child
can already name them; the AUDI, the BMW, the MERCEDES, the OPEL, the
PORSCHE or the VOLKSWAGEN.
Not only the fact that German nationals - Karl Benz and Gottlieb Daimler
- invented the car and that industrial pioneers like Robert Bosch contributed
to its technology at the beginning of the last century, but it is also a large
and very much diversified supply industry. This has contributed to the fame
of the German automotive sector and makes it one of the most important
contributors to the gross domestic product (GDP) and an important and large
employer in Germany.
Most of the cars and also automotive spare-parts manufactured in Germany
are destined for the markets abroad, contributing a lot to the success of the
German export industry. The German automotive industry was also one of the
first sectors to go abroad and establish production lines and supply centers
all over the world. Today for example, more cars with German technology are
manufactured globally than in Germany itself.
Today German cars cover the whole range, from small cars for the normal
consumer (“Volkswagen” originally means an affordable “car for the people”)
to the medium and luxury segment or the sports car segment, making the
hearts of every man, young or old , beat faster, when they hear their sounds
or see their elegant silhouettes on the street.
THE GULF STATES ARE NO EXCEPTION, ON THE
CONTRARY, DUE TO THEIR HIGH STANDARD OF LIVING;
IT IS A REGION, WHERE GERMAN LUXURY BRANDS,
SPORTS CARS OR SUVS FIND A SPECIAL AND LUCRATIVE
MARKET.
We want to give in this MAJLIS Edition an insight into topics around the
German automotive industry, hoping, that you find it interesting and that this
magazine can also go some way in contributing to the name and fame of
“Autos Made in Germany”. ■
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36
ANNOUNCEMENT
New super terminal for the A380
FOCUS
UAE automobile sector in the fast lane
FOCUS
German cars in the UAE
FOCUS
Classic Cars
FOCUS - OMAN
Investment opportunities in the auto sector in Oman
BUSINESS DIRECTORY
Companies serving the automotive sector
INSIDE AHK
Companies Cup
TRADE FAIRS
Trade Fairs in Germany
EDITOR IN CHIEF
Dr. Peter Göpfrich
EDITORS
Katharina Didszuhn
Sruthi Sreedharan
DESIGN & LAYOUT
Plan.Net Middle East
http://me.plan-net.com
COPYRIGHT
German Emirati Joint Council
for Industry and Commerce (AHK)
PRINTED BY
Digital World Printing Press, LLC
Sharjah, United Arab Emirates
To advertise in MAJLIS call +971 4 447 0100 or
send an email to info@ahkuae.com
Dr. Peter Göpfrich
German Emirati Joint Council
for Industry and Commerce (AHK)
MAJLIS is published twice a year and has a total circulation of 4,000 copies distributed in
Germany as well as in Bahrain, Kuwait, Oman, Qatar and UAE. The German Emirati Joint
Council for Industry and Commerce (AHK) does not accept any liability for the accuracy of
any material published herein and the articles do not reflect the opinion of the office. For
further information on any of the articles published in this issue, please contact our offices
in Abu Dhabi or Dubai.
DISCLAIMER
The articles, data and prognosis which are published in this issue of MAJLIS, have been
carefully researched. News and articles are based upon press releases in cooperation with
our partners as well as assistant authors. MAJLIS does not explicitly guarantee the accuracy,
dependence, topicality and usability of the articles.
MAJLIS ISSUE 10
1
ANNOUNCEMENT
ANNOUNCEMENT
DUBAI: NEW SUPER-TERMINAL
FOR THE A380
Hundreds of installations from ThyssenKrupp Elevator ensure smooth operation.
T
he world’s largest Airbus A380 fleet now has a new home:
At the beginning of January, Dubai International Airport began test
operations at the new Emirates Concourse A terminal. The massive
complex covers an area of 528,000 square meters – the equivalent of 74
soccer pitches – and will be used exclusively to handle the superjumbos.
351 installations from ThyssenKrupp Elevator – including 195 passenger
and freight elevators, 72 escalators and 26 moving walks – will smooth the
passage of up to 15 million passengers a year through the total of eleven
floors in the new super-terminal. Whether the route from the rail station
initially leads to one of the many shops and restaurants, the health club, a
prayer room, various first and business class lounges, the two 5- and 4- star
hotels or directly to one of the 20 gates, the modern installations guarantee
that travelers reach their desired destination quickly, conveniently and above
all without diversions. But that’s not all: “High-tech made by ThyssenKrupp
Elevator” also awaits passengers between boarding counter and aircraft in the
form of 58 glass passenger boarding bridges for the A380. With space for up
to 856 passengers, the double-decker superjumbo presents major challenges
not just for international airports. To reduce waiting times when boarding
and disembarking, the engineers from ThyssenKrupp Elevator have developed
a solution in which not only the usual two, but three passenger boarding
bridges can dock the A380 in parallel – two on the lower deck and one on the
upper deck, eight meters above the ground. This reduces the time needed for
boarding and disembarking from 45 to 34 minutes. Engineering expertise also
ensures that travelers in Dubai remain cool even when the outside temperature
exceeds 40 degrees Celsius. All segments of the passenger boarding bridges
are made of particularly thick, special UV-filtering glass, while a central air
conditioning system provides a steady supply of cool air. Test operations under
real conditions have now begun at four of the total 20 parking positions and in
large parts of the new terminal – the acid test, also for the passenger boarding
bridges, elevators and other equipment. The feedback from ThyssenKrupp
Elevator is already positive: “The successful completion of a unique project
such as Concourse A at Dubai airport not only requires maximum quality and
precision, but also a highly experienced team – from the planning phase to
handover to the customer,” explains Managing Director Eduardo Montero
of ThyssenKrupp Elevator UAE. “The result is a great success for the entire
company.”The complex for the current fleet of 31 Emirates A380 jets should
be fully operational by the end of March at the latest. However, the facilities
could quickly become cramped: Dubai’s national airline has already ordered
another 60 aircraft from manufacturer Airbus. ■
Jens Holtgrete
MAJLIS ISSUE 10
3
ANNOUNCEMENT
EU‘S TRADE
WITH THE UAE
FOLLOWING THE PUBLISHING OF 2012’S IMPORT & EXPORT FIGURES OF THE FIVE BIGGEST EU-COUNTRIES (GERMANY, FRANCE, ITALY,
GREAT BRITAIN AND SPAIN) WITH THE UNITED ARAB EMIRATES, AN OVERALL INCREASE OF THE EUROPEAN EXPORTS TO THE EMIRATES
IS CLEARLY NOTICEABLE. GERMANY HOWEVER CONTINUES TO TOP THE LIST AS EUROPE’S NUMBER 1 TRADE PARTNER WITH THE UAE,
DESPITE A DECREASE IN IMPORTS.
G
ermany tops the list of European exporters into the UAE, with
9.7 billion € of exports. Coming in second with a little more
than half of the German figures is Great Britain (6.1 billion
€), followed closely by Italy with 5.5 billion €. France is right
behind with 3.7 billion € and Spain ranks last with 1.5 billion € of exports.
Altogether, 26.6 billion € were exported in 2012 to the UAE from these
five European countries.
The development from the year 2011 until 2012 is corresponding: Here,
Germany also shows the fastest growth by far, with an increase in exports
of 30.5%. Germany’s percentage increase in exports amounts to roughly
double the export growth rate of the second highest ranked growth (Italy
and Spain). Both Italy and Spain also showed significant export increases
compared to 2011, with a plus each of around 16.7%. Great Britain’s
exports increased by 7% compared to 2011 and France in fact showed a
reduction of exports by -4.8%.
Despite Great Britain only ranking third in terms of exports growth from
2011, it continues to rank second behind Germany in terms of total export
value. Italy and Spain both showed similar export growth rates between
2011 and 2012, yet in terms of overall value of trade there is a yawning gap
between these two. Whilst Italy is Europe’s third biggest exporter to the UAE
with 5.5 billion € of exports, Spain only comes in fifth place with 1.5 billion€
of exports. Also the position of France is interesting: Despite double digit
growth rates for the three biggest European exporters to the UAE, France
adjoining in fourth place actually saw a decline in exports of nearly 5 %.
In terms of import developments, the situation of the European trade with
the UAE looks significantly different. All five main European trade partners
of the UAE have significant export surpluses in their trade balance with the
UAE. Great Britain is currently the largest importer out of the mentioned
group, with imports reaching roughly 1.5 billion € in 2012. It is followed by
France with imports totaling 1.2 billion €. Germany and Italy both imported
0.7 billion € worth of goods and Spain imported 0.20 billion € from the
UAE in 2012. The total imports from the UAE into the 5 largest European
trade partners was 4.2 billion € in 2012.
Regarding the development of the imports to the previous year, only
Great Britain has seen an increase in its figures. All of the other four countries
have seen a substantial decrease of UAE imports from 2011. While France
experienced a decrease of only -5.9%, the import figures of Spain contracted
by -9.9%. After Spain, there is a significant gap, before Italy and Germany
follow, Italy with a reduction of -24.3% and Germany of even -27.0%.
If you compare the import figures with their development from 2011
until 2012, Great Britain will attract your attention first, as it is the country
4
ISSUE 10 MAJLIS
with the highest increase. In terms of total imports, France comes in second
place, despite experiencing a drop in imports. Spain has the lowest import
figures, but in terms of its development between 2011 and 2012, it saw a
smaller decline than German or Italy. These two countries continue to rank
in the middle of European exporters, despite having incurred significant
reductions in terms of their imports between 2011 and 2012.
When looking at these mentioned developments, the different
developments for Germany, Great Britain and France become prominent.
While Germany is the strongest exporting country, it is simultaneously one
of the smallest importers from the UAE. Germany’s imports have contracted
between 2011 and 2012 by nearly the same rate as its exports to the UAE
have increased. Great Britain as the second biggest trade partner of the
UAE on the other hand continues to have a strongly export driven trade
balance with the UAE, yet it is the only one of the 5 European countries
which has seen a trend towards a leveling of its trade balance. For France a
decrease in overall trade with the UAE can be observed, with its reduction
of imports outpacing its reduction of exports.
As such, Germany continues to be the UAE’s number one trade partner
in Europe, in terms of exports and overall trade. With the exception of
Great Britain though, the gap within the trade balances of the European
Partners and the UAE continues to widen. ■
Maximillian Bossdorf
AHK Dubai
Swantje Martach
AHK Abu Dhabi
The
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FOCUS
UAE AUTOMOBILE
SECTOR IN THE
FAST LANE
Increasing growth rates of the UAE automotive market help German companies to
boost their sales and ensure their market position in the Gulf state.
A
typical byword in the UAE goes
like this: “If traffic is horrible the
economy is in good shape”. This is
exactly what we are experiencing
these days. While the economies’ GDP is growing
at a rate of around 4 percent, the car market is
increasing by more than 20 percent according to
several studies. Due to the fact that the political
as well as the economic environment are stable
and the oil price is more or less constant, these
figures are expected to increase even further
in the future.
Although the United Arab Emirates were hit
hard by the global financial crisis in 2008, the
automotive sector shows strong signs of recovery:
The UAE with an amount of 300,000 cars sold in
2012 is now the fastest growing auto market in
the Middle East Region. This enormous growth
in auto sales becomes especially visual in UAE’s
two largest cities. Dubai alone is home to 1.16
m registered cars which means that there is one
car for every second resident. Abu Dhabi, the
largest Emirate, follows in second with more
than 800,000 registered cars.
While the market is getting more diverse,
the market leaders still remain the same as in
the previous years. Japanese car manufacturers,
like Toyota, Nissan or Mazda, still hold the top
positions in the UAE market share. Their success
can be traced back to the fact that most cars
they have been selling belong to the lower to
medium ranged price segments. Toyota is by
far the most successful car manufacturer in the
UAE. With new models and recently opened
car showrooms all over the seven emirates, it
increased its market share up to 43 percent.
German car manufacturers follow the trend
as well and were able to raise their overall
market share throughout the last year. All of
them registered a double digit increase in car
6
ISSUE 10 MAJLIS
sales in the UAE thanks to higher demand of
premium and luxury cars. The increasing demand
led German car manufacturers to invest and to
serve the market with new models or facelifts.
Volkswagen introduced new sedan models
like the Jetta, Passat and Polo. BMW, which
is the most successful premium car brand in
the world, came up with new models of their
3-Series, 5-Series and 7-Series. Mercedes also
broadened the variety of models they offer in the
UAE particularly in the luxury sector, including
the GLK compact SUV, the seven-seater flagship
GL as well as the SL Roadster. While BMW,
Mercedes and VW are still holding the greatest
market share among German manufacturers,
Audi is on a rising path concerning sales in the
UAE marked by 4000 sold cars in 2012.
Nevertheless, although VW, Mercedes, BMW
and Audi are among the top 15 brands in the
UAE, when it comes to the market share of
all manufacturers represented, Porsche is the
German brand with the highest rank among
the range of the top 40 automotive models
sold in the UAE. Porsche Cayenne, as the
best luxury car, surged in 22nd place, which
is probably the best ranking in the world for
this model and a strong indicator for the great
success of German luxury car engineering in
the Middle East.
How prominent German automotive
technologies and engineering are in the UAE,
becomes even clearer when one takes a look
at the variety of components suppliers from
Germany operating in the Middle East. With a
reported turnover of 50 m Euros and an outlook
of inclining growth rates for the future, the
Schaeffler Group Middle East is well established
in the UAE since 2005 (See our interview on
page 13 ). Another German company which can
look upon a successful development of their
business in the UAE is Robert Bosch Middle
East. Particularly between 2009 and 2012 their
turnovers increased significantly. Currently this
German company is developing a Traffic Jam
Assistant system, a software program that can
guide vehicles through highway traffic jams
and is supposed to fully enhance autonomous
driving on UAE’s roads. Focusing especially on
customer services and educational training,
ZF Friedrichshafen Middle East opened its
headquarter in Dubai in 2010 to take advantage
of the growth potential of this region. Last but
not least, one of the world's leading automotive
suppliers Continental is also fully established in
the UAE. This German company known for its
high quality tires operates in the Middle East
through its head office in Dubai. In 2012 the
company faced a record year regarding their
sales and look forward to further growth in
the future, particularly in the Gulf region. ■
Marc Termath
AHK Dubai
Marieke Hartung
AHK Dubai
FOCUS
FOCUS
GERMAN CARS
IN THE UAE
An automotive issue cannot be without hearing from some of the German car manufacturers
represented in the region. The interviews with the management of Audi, BMW, Mercedes,
Opel, Porsche and Volkswagen are listed in alphabetical order.
into the brand. However, Korea is very much
dominated by its national car manufacturers – a
home dominated market. The import market is
only about 10 percent of the total market. In
the Middle East, almost all brands are present
and we have a very good chance to do well
here and be successful.
Trevor Hill, Managing Director,
Audi Middle East
You are the new Managing Director of Audi
Middle East. Please tell us more about yourself.
I’ve been working in the automotive business for
more than 20 years. In 1989 I joined Volkswagen/
Audi South Africa in Johannesburg and have
since represented Audi in South Africa, Germany,
Japan, China, Hong Kong and Korea. I chose to
go into this industry after finishing university and
starting my first career, which was in teaching
actually. Then I moved into corporate training
and education, still teaching people but in sales
and management. I’m passionate about cars,
driving them and understanding how cars work.
Outside of work I enjoy sports - watching and
playing - mainly cricket, rugby and golf.
What are the biggest differences you have
noticed between your former market Korea
and now the Middle East?
Audi has been in both markets for a similar
amount of time. The cultures are vastly different
and the Middle East in itself is very diverse.
Overall, the Middle East is a newer market than
Korea and is still evolving. We need to increase
our brand image and awareness as well as
develop our infrastructure. In Korea we were
able to develop quite quickly by investing heavily
8
ISSUE 10 MAJLIS
You just opened the biggest Audi showroom
worldwide on Sheikh Zayed Road in Dubai?
Why did you choose the UAE for it?
The Middle East and the UAE in particular is
an important market for Audi. From a volume
point of view the Middle East is much smaller than
for example our home market of Germany, the
US or China. However, importance of the region
lies in the high mix of C and D segment cars as
well as SUVs and Audi exclusive customization
equipment. The Audi terminal in Dubai, which
was built by our partner Al Nabooda Automobiles,
is a symbol of our commitment to the region.
What are the company’s targets for 2013?
Any new cars being launched in the region?
Our 2013 strategy for the Middle East focuses
on two major areas: capacity and quality. We need
to strengthen our infrastructure backbone for
sales and after sales service to support our growth
towards our target of 20,000 units annually by
2020. Together with our partners we are working
on seven major construction projects this year.
We will also further emphasize qualification
and quality of service through standardized
certification processes and training. In terms
of models we will focus on developing the C
and D segment – the large SUVs and sedans
like the Audi A6 and A8 L. Those are the most
important segments for Audi in terms of brand
building and image. We are also launching
some extremely sporty niche models in 2013,
including the new Audi RS 4 Avant and the new
Audi R8, which our regional car enthusiasts are
particularly keen on.
Dr. Jörg Breuer, Managing Director,
BMW Group Middle East
You have been the Managing Director of
BMW Group Middle East since 2011. What
are the highlights of the past two years and
the expectations for 2013?
It has been a career enriching experience working
in the Middle East and getting to understand the
diversity and different mind-sets of so many different
nationalities. This in itself has been a wonderful
career highlight for me as well as achieving record
sales together with our importers across the region
in 2012 – for the first time in the Middle East; we
crossed the 20,000 barrier selling 21,314 BMW
and MINI cars which was a 14% sales increase
over 2012 figures. In terms of 2013, we want to
continue to work closely with our import partners
across the region to remain focused and ambitious
with the aim to end the year selling more cars
than we did in 2012.
As the world’s leading premium car manufacturer,
how important is the Middle East Market? And
which are the key markets for BMW within
the Middle East?
The Middle East a key market for the company
as it is a market where our top of the range models
are our best sellers: BMW 7 Series, 5 Series, X6,
X5 – the situation is very different in most other
FOCUS
FOCUS
markets. All markets are important and contribute
to our successful sales results, but our key volume
markets are the UAE which accounts for more
than 45% of our Middle East sales, followed by
Kuwait, Saudi Arabia and Qatar.
Will there be any new models launched in
the Middle East in 2013? And what else is
being planned?
Most definitely. We have already launched the
BMW 7 Series and 6 Series Pearl, a creation from
our BMW Individual programme, which enables
customers to select unique features that suit their
individual style. And joining the Pearl Individual
vehicles in the luxury segment will be the sporty
all-new BMW 4 Series Coupé. The 4 in the model
designation represents a new era for this Coupé
which will set it apart from competitor models
when it arrives in the Middle East in September.
There will also be a number of other new BMW
model launches planned throughout the year
which will be communicated at a later stage.
On the MINI side, we have just launched the MINI
John Cooper Works with an automatic transmission
which is now available on all MINI models, and
we will launch the seventh MINI product, the
MINI Paceman, which is a Sport Activity Coupé
combining the sportiness of an SUV with the sleek
design of a Coupé, later this month. We have high
expectations for the MINI Paceman and other
family members. MINI is a strong fun brand that
attracts customers for its fun and sporty driving
experience. Last year, MINI grew across the region
by 21% and we’re expecting its popularity to
soar higher.
Mike Belk, President and CEO,
Daimler Middle East and Levant
You have been with Daimler for more than
20 years. Therefore we assume you have been
driving several Mercedes. Which is your personal
favorite?
During my time with Daimler, I have indeed
had the opportunity to drive many MercedesBenz vehicles and it would be very hard for me
to name just one particular model. I thoroughly
enjoyed all of them for their individual traits,
underpinned by the luxury one has grown
accustomed to with Mercedes-Benz. My current
favourite is the iconic G 63 AMG SUV, as it
combines incredible performance and capability,
with cutting edge technology and luxurious
comfort while the new 5.5 litre V8 biturbo
engine sounds just fantastic.
How important is the Middle East Market
and what is your prognosis for the future?
The Middle East continues to be a robust
area in the global market, often bucking sales
trends elsewhere. The strengthening economy
can clearly be seen from the overwhelmingly
positive demand for our luxury Mercedes-Benz
vehicles across the range. 2012 was our best ever
year on record, with regional sales up 16.7%
in 2011 and we closed the year having enjoyed
15 consecutive months of double digit growth.
With further models being launched this year
and in the years to come, we have reason to be
very confident about the future of MercedesBenz in this region.
You celebrated 10 years of the Regional
Logistic Centre in 2011 and expanded it at
the same time. How is this beneficial for
the region?
The Regional Logistics Centre (RLC) is the core
of our Middle East after-sales network covering
26 locations in nine countries, including the UAE,
KSA, Kuwait, Bahrain, Qatar, Oman, Yemen and
Afghanistan. The RLC ships around 3,000 parts
lines each day, which shows just how pivotal a
role it plays. Ensuring customers receive whichever
part they require from our stock of over halfmillion parts, by land, sea, air and courier, the
RLC’s performance has significantly contributed
to the positive image Mercedes-Benz enjoys
across the Middle East, and will continue to do
so into the future as we continue to enhance
the operation.
Any new Mercedes models being launched
in the near future?
2013 is another year of new car launches
for Mercedes-Benz in this region. We have just
launched a brand new version of the iconic
G-Wagen, the G 63 AMG 6x6 with 544 hp
which is sure to excite off-road Mercedes-Benz
enthusiasts. In March we will launch the new
A-Class, a car that signals Mercedes-Benz’s entry
into the compact segment, followed in May by
the new E-Class sedan, coupe, cabriolet and
AMG models.
Later in the summer, we will then launch
the all new S-Class, the car that sets the global
bar when it comes to technology, safety and
luxury, keeping with our tradition of building
the world’s bestselling luxury sedan.
Gilbert Nassar, Brand Manager,
Opel at Liberty Automobiles
Who is handling the marketing for Opel in
the UAE?
In my capacity as Opel brand manager at Liberty
Automobiles Co., I am heading the marketing for
Opel in the UAE. We work closely with the team
at the Opel headquarters in Germany, who are very
supportive of our efforts, in line with Opel’s global
expansion and growth plans. Two senior executives
from Opel headquarters in Germany - Andrew
Dunstan, Executive Director, Opel Sales - Central
& Eastern Europe and International Operations,
and Jürgen Keller, Director, Opel International
Operations flew out to Dubai specially to attend
the launch.
“Opel is the new German in town.” How
successful was the launch and what are your
expectations?
The launch was extremely successful. Our main
aim was to establish Opel’s presence in the UAE
market and raise awareness of the fantastic range
of models we have to offer, and we definitely
achieved those two goals. We have had some very
strong reviews from the automotive press who
have done test drives and put the cars through
.4though we have just launched, we have already
had orders coming in from enthusiastic customers.
In terms of our expectations, we fully believe that
Opel will join other German brands to become a
major player in the UAE.
What makes Opel unique?
Opel has just celebrated its 150th year which
is quite a milestone. Few other car manufacturers
have that kind of history behind them. In addition,
the new models won more than 150 European
and international awards. The Opel engineers and
designers are constantly searching for more flexibility,
better ergonomics, and lower or zero emissions to
provide better cars. A big focus for Opel is making all
journeys more efficient, comfortable and enjoyable
along with creating affordable technologies for
optimized safety and higher performance. Opel
really stands out from competitors by producing
versatile solutions for customers’ daily driving needs.
MAJLIS ISSUE 10
9
FOCUS
FOCUS
With which cars will you enter the market?
We have got a great line up of new cars that
we revealed at the launch.Firstly there is the Corsa
with its sporty new design. Then we have the Astra,
which we like to describe as the most ‘emotional’
German-engineered car in terms of its design. The
Astra‘s appearance has been enhanced to be stylish
and sporty. There is the Insignia of course, the Opel
superstar, with a 2.0 ltr turbo gasoline engine and is
the most efficient in its class. The Insignia is sleek and
eye-catching, and packs a punch with four-wheel drive
capacity (optional) and an exclusive sequential double
turbo system, so far limited to few higher priced brands.
We have the clever Meriva, with innovative features
engineered to optimize the flexible and efficient use
of space; and the Zafira Tourer which boasts unique
technology and a Flex7 seating system which enables
you to transform the interior in seconds, without
removal of seats. It also features a world premiere: a
glass panoramic roof with integrated storage system.
Plus the entire line up of Opel Performance Center
(OPC) Models.
So far you have opened showrooms in Dubai
and in Sharjah? Are there plans to expand to
the other Emirates as well?
Liberty Automobiles Co. has opened new Opel
Showrooms in Dubai and Sharjah, where all the new
models are on display. Expansion into other Emirates
will be taken up subsequently based on demand.
However, customers from all Emirates can place orders
and receive their cars. All Liberty showrooms have
highly trained staff and outstanding support facilities.
We have globally recognized service centres to serve all
our customers’ needs and a wide spectrum of services
geared towards providing an outstanding car-buying
and ownership experience. Every new Opel sold in
UAE will be supported by our Opel Care program.
I’m very confident that we will continue to experience
strong demand for Opel throughout the UAE.
How long have you been in the Middle East?
Dubai our ‘home’. The United Arab Emirates offers
a great variety and welcomes new expats warmly. I
personally enjoy Dubai’s cosmopolitan nature, both
culturally and in business.
The largest Porsche Dealership of the world
is in Dubai. How important is the Middle East
Market for Porsche?
Porsche Middle East and Africa, the regional office
of Dr. Ing. h.c. F. Porsche AG, Stuttgart, is the fourth
largest subsidiary in the world. There is no doubt that
our region is important on an international scale.
Last year, we delivered a total of 9,171 vehicles, an
increase of 15 percent over the previous year. Porsche
Centre Dubai is the leading Porsche dealer in the
region, and one of the biggest in the world based
on sales out of a single facility.
The Porsche Cayenne is the most popular model
in the region. How do you explain this?
The Porsche Cayenne remains in very high
demand, contributing to more than 60 per cent
of our sales. Within our SUV range, the Cayenne
S is the most popular model in the United Arab
Emirates. Customers here in the region enjoy the
variety of an SUV, featuring ample space for the
family, yet also allowing them to explore terrains
off the beaten tracks. The region’s demand for bigsized cars is unquestionable but our success also
continues in the sports car segment. As a matter of
fact, every second sports car sold here is a Porsche.
What are the targets for 2013? Any new models
being launched in the region?
Recently, we have already launched the all-wheel
drive 911 Carrera 4 and 4S and the Cayenne GTS,
a sporty performance SUV, with a more powerful
engine, more dynamic power development, a tauter
chassis with lower ride height and sporty equipment.
We also look forward to the arrival of the new
generation Cayman from April onwards and have
a few more surprises up our sleeve, as you may
expect from Porsche. I personally look forward to
the reveal of the 918 Spyder, our next super car
after the legendary Carrera GT, in the second half
of this year.
George Wills, Managing Director,
Porsche Middle East & Africa FZE
And what do you like most about living and
working here?
I moved to the Middle East in the year 2000
when I started off to work with Behbehani Motor
Company in Kuwait, the importer for Porsche, Audi
and Volkswagen. Since 2004, my family and I call
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Thomas Milz, Managing Director
Volkswagen ME
Thomas Milz, you are the new Managing
Director of Volkswagen ME since October
2012. How has your experience in the Middle
East been so far?
The Middle East is a diverse and fast moving
market with consumers who are knowledgeable
and demanding when it comes to cars, so I am
proud to have the opportunity to come here and be
a part of it. On a wider scale, Volkswagen Middle
East has built a solid customer base throughout
the region and we intend to continue to work in
close partnership with all of our regional dealers
for continued growth and customer satisfaction.
In 2012 Volkswagen was the fastest growing
volume manufacturer in the region. What are
your expectations for 2013?
Volkswagen’s target is to become the world leader
in automobiles by 2018. The Middle East will help
in achieving this volume. 2012 was a great success
for Volkswagen Middle East in terms of sales growth
and our aim is to build on that success in 2013.
Together with our regional partners, Volkswagen
in the Middle East remains committed to offer our
customers world class products and service excellence
and to continue driving the brand forward with
on-going investment in facilities, customer service
and the launch of new models.
The VW Golf is your flagship car in Europe.
Which VW cars are the most popular in the
Middle East?
In 2012, Volkswagen’s Jetta and Passat were
our highest volume selling models followed closely
by our stunning SUV models, the Tiguan and the
Touareg. Volkswagen Middle East is now proud to be
able to offer our customers the full product line-up
in this region, which now also includes the newly
launched Golf – that has been awarded Car of the
Year in Europe - and the new Golf GTI.
Any highlights coming up you can tell us about?
Already this year we have revealed the stunning
new seventh generation Golf and superior dynamic
Golf GTI. The introduction of these models is great
news for our Middle East customers who have
been avid fans of Volkswagen’s iconic models
for many years.
The new Golf GTI, which will arrive in the
region in Q3 of this year, offers an even more
striking and sporty design, a 10HP and 70 NM
increase of torque and a guarantee of the highest
fun factor ever experienced in a GTI.
Similarly, the new Golf has been completely
redesigned, including; the vehicle body, interior,
engines and all of the information and entertainment
systems. Each new Golf is also 100kg lighter which
makes it possible to reduce CO2 emissions and
fuel consumption by 23% which is good for the
environment and our customers. ■
FOCUS
HAMBURG: MODEL REGION OF E-MOBILITY
FOCUS
W
hen addressing the automotive
industry today, one cannot but
recognize the subtle changes
in an industry which is more
and more driven by ecologic innovations.
Once defined by horsepower and acceleration,
cars are now becoming a forerunner of new
environmental and social concepts.
Hamburg is one of the eight cities which
represents Germany as a model region for
e-mobility and is the city at the forefront of the
development and integration of new automotive
concepts which changes the way of transport in
metropolitan regions. Hamburg is used as a great
platform for research and development of the
successful mix of using e-automobiles (e-vehicles)
and charging infrastructure in the daily routine
in Germany’s Megalopolises.
As the model region for e-mobility, Hamburg
develops a strong know-how and has established
the biggest e-automobiles pool in Germany.
Meanwhile more than a quarter of all e-cars and
e-buses in Germany’s e-mobile regions cruise
through Hamburg. Today the e-mobility region
works on the development of e-mobility in the
transport economics at the municipal level.
By promoting the project “Hamburg – economy
on e-power” with other automotive partners
and car pools, Hamburg looks for setting up
circa 900 new e-mobiles. All these vehicles
are welcome to use the valuable services of a
compact network of 200 local charging stations.
All needs for electricity power for e-automobiles
in public areas are completely covered by using
renewable energies.
In Hamburg, economy and ecology have a long
history of cooperation. A number of important
worldwide companies are participating in changing
the concepts of transportation: Airbus, Beiersdorf,
Panasonic, Unilever or Vattenfall Europe. Private
usage of e-mobility is relevant for Hamburg as
well. Besides that, Hamburg operates one of the
most successful and effective local traffic and
bike rental systems in Europe and has launched
different concepts of car sharing as well. For
example German Railways and Daimler AG have
developed several car sharing models like Car2go
or e-mobility for long distance traffic. These
innovative concepts include specific booking and
payment systems that allow finding and booking
of e-cars by mobile or smart phone irrespective
of timing and locations.
Last but not least, Hamburg takes care of
following new trends and searches for companies
which set up and develop innovative and unique
products. The company Karabag in Hamburg is
the leader of e-mobility goods and has a current
market share rate of 50%. Since 2009, Karabag
provides e-automobiles based on Fiat models, in
Germany. Karabag is a unique firm that delivers
a region-wide service network with more than
800 stations in Germany.
Mercedes has built up its position in Hamburg
as well. More than 2500 employees are used for
establishing technical equipment and elements
for cars, machines and the whole automobile
product systems. ■
For more information about e-mobility in Hamburg
please visit our website or contact Mr. Jan Zerling from
our HWF Hamburg Business Development office.
FOCUS
OPEL IS DRIVING
UP IN DUBAI
SINCE MORE THAN 100 YEARS, OPEL DEVELOPS,
BUILDS AND MERCHANDISES CARS. THAT’S
WHY OPEL WAS THE THIRD BESTSELLING
BRAND IN EUROPE LAST YEAR. NOW OPEL
IS PUSHING INTO THE UAE-MARKET.
A
veil of smoke, glistening yellow light
and the sound of engines – this
scene was awaiting the guests of
Liberty Automobiles on Saturday
23rd February. When the veil of smoke finally
lifted, five brand new Opel cars appeared on
the stage. With this impressive launch, Liberty
Automobiles officially presented the 2013 Opel
line-up in its showrooms on Dubai’s Sheikh Zayed
Road. In the presence of Sheikh Khalid Abdul Aziz
Al Qasimi, Chairman of Liberty Group and Mr
Joerg Herrera, the Deputy Consul General of the
German Consulate in Dubai, the more than 300
guests, enthusiastic car lovers, including VIPS and
members of the press, were witness to German
engineering at its best. The event was initiated
with a press conference, followed by speeches
of Andrew Dunstan, Executive Director, Opel
Sales - Central & Eastern Europe and International
Operations, and Gilbert Nassar, Brand Manager
for Opel at Liberty Automobiles. The final sneak
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ISSUE 10 MAJLIS
peak of the line-up was accompanied with a
performance of music and dance.
Founded in 1862 in Rüsselsheim, Germany, Opel
is one of the oldest automobile manufacturers in
Europe. Together with Vauxhall, the sister brand
in the United Kingdom, Opel sells vehicles in
over 40 markets in Europe. All Opel models are
German engineered and manufactured in various
parts of Europe, where the company operates
plants and development centres. Up to 350
exterior and interior designers of the European
Design Centre in Rüsselsheim bring together
new functional designs with German precision.
All in all, 40,000 “Opelianer” (the employees of
Opel) – with more than 22,000 of them working
in Germany – have a hand in the success of Opel.
In 2011, over 1.2 million passenger cars and light
commercial vehicles were sold, reflecting a 6.1
per cent market share in Europe.
The UAE is seen as a key market for Opel. After
a gap of more than two years, the automobile
manufacturer reintroduced itself to the UAE
market. The Partnership with Liberty Automobiles,
the award winning GM dealership and one of
the largest of its kind in the UAE, will enable
Opel to be sold both in Dubai and Sharjah in
both Liberty showrooms. Liberty Automobiles,
which has been selling and servicing Opel cars in
this market since 2002, has entered into a direct
agreement with Opel in Germany to distribute
the vehicles here.
Commenting at the launch about Opel’s
future in the UAE, Andrew Dunstan, Executive
Director, Opel Sales - Central & Eastern Europe
and International Operations, said: “Opel has
ambitious long-term growth plans which will see
significant investment in our product portfolio,
including 23 new models and 13 powertrains
comprising three all-new engine families. I am
pleased to be here today with our UAE partner
Liberty Automobiles to launch our current and
highly competitive model line-up in the UAE”.
Gilbert Nassar, Brand Manager for Opel at
Liberty Automobiles added: “With Liberty’s
experience as one of the most reputable automotive
dealerships in the UAE, and Opel’s proven
track record as a leading German automotive
manufacturer, we look forward to exceeding
customers’ expectations with the all new Opel
line-up here in the UAE.”
Under Dr Karl-Thomas Neumann, chairman
of the Board of Adam Opel AG, Opel will reach
to its former strength by “passion, innovation
and German engineering”. Certainly, Opel is
fully equipped for a long-term relationship with
the UAE customers and is looking forward to
driving up its market. ■
Simone Bloehmer
AHK Dubai
Marieke Hartung
AHK Dubai
FOCUS
Schaeffler
Middle East
Mr. Ioannis Marios Vrantzoglou
Managing Director, Schaeffler Middle East FZE
What is special about this region? It is a very
difficult and unusual region. It is one of the very
few regions in this world where growth is still
possible. There are still so many gaps for example
when it comes to infrastructure. A practical railway
does not exist, many new roads, airports and ports
will be constructed, new factories for different
goods are needed etc. This region still offers huge
opportunities for so many more projects as it is still
growing. Of course it is a rich region because of
the oil resources. On the other hand, the region
is surrounded by political and religious difficulties
of its neighbors. Nevertheless, from Dubai you can
cover the markets in the region relatively safely.
Also when it comes to my family I can be sure
that they are safe and have a good quality of life.
Mr. Vrantzoglou, tell us about Schaeffler
Middle East FZE and your role in the
automotive market.
How is the market situation at the
moment? What are the highlights
and your prospects?
We started our business in the year of 2005 from
a hotel room in Jumeirah before we shifted to an
office / warehouse in Jebel Ali Free Zone South with
an area of400 m². In the year 2009, we built our own
premises with a 2500 m² warehouse and 2000 m² office
space. We now employ around 40 employees from
10 different nations in Dubai. The Schaeffler Group
develops and manufactures precision components
for everything that moves and is mainly active in the
following three sectors: automotive, industrial and
aerospace with its LuK, INA, FAG and KBC brands.
Schaeffler Middle East FZE supports its customers in
the Middle East Region since 2005 in the distribution
of all Schaeffler Group products. Most of the products
are OE (Original Equipment) products either for
automotive or industrial application. Additionally,
we offer technical services and specialized technical
trainings to our partners, plus all the marketing
and product support tailor made for the Middle
East region. When we started in this region, our
turn over used to be 200,000 EUR. Now it is over
50 million EUR, and we are still growing.
The market situation is pretty complicated. On
the one hand, there are some countries which are
very active like UAE, Saudi Arabia, Qatar, Oman
and Lebanon. And on the other hand, there are
countries where you cannot know what tomorrow
will bring, like Egypt, Iran, Iraq, Syria, Pakistan and
Afghanistan. We have to always be very careful
with our investments, terms of payment and how
to receive the money.
The biggest challenges in this region are Iran
and Iraq. Iran has the biggest market with a
population of 70 million people. The automobile
manufacturers in Iran produce 1.2 million cars per
year and they have a huge demand for auto parts.
There is no embargo for these parts, which means
we can still deliver them to Iran but the financial
issues because of the embargo makes business
activities almost impossible.
All the Iraqi businesses run through Jordan as
we cannot fully rely on the Iraqi companies yet
when it comes to payment, documentary credit
and so on. We are still facing a lot of problems in
this region which is a pity as these two countries
cover a market worth over 120 million people.
The Schaeffler group is still expanding its
presence in the Middle East. If possible, with a
bigger logistic center, subsidiaries in key markets
- as we already have in Egypt - and maybe also
manufacturing facilities. This region is a priority
for us and we plan to stay here.
How long have you been in the Middle
East and what is special about this
region in particular?
Personally I have been dealing with this region
since 1991. Since end of 2006, I have moved here
for good with my wife and children and I am not
thinking of going back in the near future.
You are located in the Jebel Ali Free
Zone. Which markets are you covering
from here? What strategic role does
your location in the Free Zone play?
We are covering the whole MENA region plus
some East African countries like Sudan, Ethiopia and
Eritrea. Most important markets in the automotive
sector are Saudi Arabia, UAE, Egypt and Lebanon.
The idea of a free zone and especially the JAFZA
is very smart and attractive. We can be independent
and therefore do not need a local sponsor for our
business. Everything belongs to us - it is 100%
Schaeffler. The tax and duty exemption, the great
logistics that we have here, the infrastructure within
the Jebel Ali Free Zone, and the very good living
standards for expatriates and their families are all
positive aspects to go for JAFZA.
As Member of the AHK, what advice
do you have for German companies
entering the market?
German companies should actively promote their
German products because “Made in Germany”
is something very important and very welcome in
this part of the world and people are prepared to
pay money for this. They trust our products, our
quality, our name and are willing to pay for all that.
But when they enter this market they should
forget that they are Germans. If they continue
thinking like Germans and want to have the German
system and habits also implemented in the Middle
East, they will probably not succeed in this market.
It is very advisable to understand and accept
that the systems and attitude here is completely
different from Germany. That is why I recommend
all “new comers” to employ from the beginning,
no matter how much it costs, in the key functions
including the General Manager, people who really
understand, know and like this area. ■
Abir Chahin
AHK Dubai
MAJLIS ISSUE 10
13
FOCUS
JACCK
COOL CAR CULTURE IN DUBAI
I
magine a scene right out of American Graffiti
– the parking lot of a hamburger joint on
a nice summer night, chrome bumpers and
tailfins of a red ’59 Cadillac glistening in the
glow of a bright neon sign… A bright yellow hot
rod pulls in, a chopped and lowered ‘32 little
Deuce Coupe, its huge V8 with exposed headers
and side pipes giving out a menacing burble. It is
accompanied by a similar red hot rod, a roadster.
Looking around there’s a bunch of other cool
cars: a Corvette, a low-rider Impala, a jacked-up
Mustang, a massive Ford Galaxie, a couple of
sporty Porsches and British roadsters and a cute
little VW Beetle. A group of guys and some girls
are hanging around, sipping milkshakes or poking
under the hood of one of the sleds… Some of
them are wearing 50’s style bowling shirts with
their car club logo across the back.
A Saturday night at a drive-in burger joint
in Southern California in 1965? Nope – this is
present-day Dubai, on Jumeirah Beach Road. It’s
another monthly gathering of the Jebel Ali Cool
Car Klub – JACCK – part of the nascent and
quickly growing car club culture of Dubai. This
Thursday night, nineteen cars have shown up in
the parking lot of Fatburger. The cars represent
a wide range of models, classics from the ‘50s,
hot rods, ‘60s and ‘70s muscle cars, a pristine
Rolls Royce, a pair of more modern Porsche 928s,
as well as a pair of Caterhams that look like they
came straight from the race track. Some of the
cars are ‘perfect’, restored inside and out, and
others are pretty rough. No matter what, they
are all loved by their owners. Later in the night, a
bunch of them head out and cruise down Beach
Road, creating a bit of a sensation as they roll
along – a mobile car show for Dubai’s night life.
The JACCKers are a diverse group, a reflection
of Dubai’s mixed population – including UAE’s
“Emiratis,” Americans, Sri Lankans, Germans,
Lebanese, Serbians, Indians, Filipinos. We come
from different places and have different types of
jobs and incomes – but we share a fascination
for and a love of ‘cool’ cars. Unlike some other
car clubs, membership to JACCK D’GAS (don’t
ask what “D’GAS” stands for) is not restricted
to a particular make, model, or era of cars, or to
a special interest like rallying or racing. No – to
be a member of JACCK you just have to have a
‘cool’ car in the eyes of the other club members.
And there’s no cost to join and no forms to fill.
The club was formed in January 2010, by a small
group of like-minded car owners who decided to
form their own group, partly out of frustration
with some other car clubs that were becoming
more about social events and joining fees and less
about the cars. A number of the guys lived in the
Jebel Ali area of Dubai, including the owner of
an iconic red ’59 Cadillac (affectionately known
as Big Red) and the owner of a dragster ‘Herbie’
VW Beetle, and they would meet in the parking
lot of nearby Ibn Battuta Mall and sometimes
cruise over to Dubai Marina or up to the Yas
Island racetrack.
As the owner of a ’65 Chevy Corvair convertible,
I met up with the club in September 2010. A few
months later, I put together a website for the club
(www.jacckdgas.com) – which helped to make the
club gel a bit – providing a place to post news and
pictures, share an events calendar, and keep track
of membership. We also designed and ordered
some unique ‘50s-style ‘bowling shirts with the
JACCK logo for the club members. Over the
years, although a number of the original members
have moved on, (Dubai has a relatively transient
population) the club has grown to around 80
members, with a target maximum membership
of 100 members. Why the limit of 100 members?
The idea was basically that we didn’t want to get
too big – where the members don’t know each
other and it gets difficult to manage.
For the members, the club has become a great
social outlet – a chance to get out and enjoy
our cars, and meet up with friends who share a
common interest – cool cars, whatever the type.
Occasionally we organize a drive somewhere; an
outing to the go-kart track, a car show at the
local baseball fields, or a drive out to the desert
for brunch somewhere. But mostly, we meet
at the burger joint and just hang out. For the
members, the club also serves as an important
knowledge network. It’s not easy to maintain a
car that’s not new or out of the mainstream – or
to buy, sell or register a unique car. The JACCK
members usually end up talking about where
to source parts, or which shop is the best for
re-chroming a bumper, or helping each other
find a buyer for a car. But most of all, we enjoy
just hanging out, having a good cheeseburger,
and catching up with each other. ■
Todd Stermer
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ISSUE 10 MAJLIS
FOCUS
FOCUS
CLASSIC CARS
CLASSIC CARS ARE BECOMING INCREASINGLY POPULAR. WHILE IN GERMANY THIS TREND WAS NOTED ALREADY SOME TIME AGO, IT IS NOW
PICKING UP IN THE UAE. SOME CARS ARE BEING BOUGHT AS AN INVESTMENT, OTHERS FOR PERSONAL, SENTIMENTAL OR AESTHETIC REASONS.
DURING THE EMIRATES CLASSIC CAR FESTIVAL 2013, ORGANIZED BY EMAAR PROPERTIES IN ASSOCIATION WITH THE AUTOMOBILE & TOURING
CLUB OF THE UAE (ATCUAE), WITH THE SUPPORT OF MINISTRY OF CULTURE, YOUTH & COMMUNITY DEVELOPMENT AND THE ROADS &
TRANSPORT AUTHORITY, CLASSIC CARS AND MOTORCYCLES WERE EXHIBITED AT MOHAMMED BIN RASHID BOULEVARD, FOR THE FIFTH TIME.
S
ome classic car enthusiasts only collect the cars in order to display
them, but more and more owners of these historic cars also want
to drive them. After Sharjah, in 2012, Dubai introduced special
classic number plates for cars which are older than 30 years. In
order for these classic cars to be in safe and mint condition, sometimes a
lot of restoration work needs to be done.
One German company that is passionate about restoration of classic
cars is “Old Times”. Learning everything about cars at “Porsche” the
owner Norman Cantori had the dream to bring historical cars back to the
roads. In 2006, he opened his own workshop, which is a real gem. If you
are interested in restoration of classic cars and are in Munich, Germany,
you should invest an hour of your time and drive to the small, idyllic town
“Hörbering” and have a look. Visiting Old Times myself, I was most impressed
by how professional, systematic and clean the workshop is. Whereas most
workshops specialize in one brand, at “Old Times” you might see a Porsche,
next to a Chevrolet or a Lamborghini. The only commonality would be that
they are all usually older than 30 years.
If you are interested in owning one of these displayed beauties, you will
have to wait a bit, as all the cars in the workshop are already ordered. His
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ISSUE 10 MAJLIS
customers are not only from Germany or Europe, but also from the US and
the UAE. Whether you already own a car and want it to be restored or if
you have always dreamed about possessing a “beautiful old lady”, Norman
can help you. Once you decide what kind of car you would like Norman
takes over. He will do the necessary research to find your dream car and if
needed fly to the US, to buy it and all required spare parts.
Not every car entering the Old Times workshop is being fully restored.
Some customers just want some maintenance services or partial restoration.
A full restoration usually consists of
■ Inventory
■ Disassembling of the car to body-in-white
■ Sandblasting/ Priming
■ Metal forming/ Repair bench/ Reconstruction
■ Paint work
■ Interior fittings/ Sound-Multimedia-Systems
■ Engine construction
■ Electrical
■ Mechanical tasks/ Chassis
FOCUS
These steps already show, that a normal restoration will take at least a
couple of months. 800 to 1000 working hours are necessary to bring a
regular classic car into mint condition. And as Norman’s books are full,
you might need some extra patience until he can squeeze you in. But
every day you might have to wait is worth it, as Norman and his team
are perfectionists. While restoring the car everything stays as original as
possible. If parts are missing, they try to find original parts or may even
rebuild them by themselves. Modifications are only made, when it comes
to safety, like improving the brakes to give the car a better stopping power.
By the time the cars leave the workshop they might be 60 years old, but
they will look and feel brand new. Looking under the bonnet, everything
will be so clean and shiny that you could eat from it.
With “the ageless mythical tour UAE 2013” the first classic car race will
take place in the UAE from December 9th to 13th. The approximately 1000
km race will see 150 authentic classic cars drive across the roads of the
UAE starting from the Yas Marina Circuit in Abu Dhabi, and make their way
across different Emirates to come full circle for a finish at Emirates Palace
in Abu Dhabi. Unfortunately this event is by invitation only, so we will not
get a chance to see the 1969 Ford Mustang Boss 302. ■
If you want to get into contact with “Old Times” you can have a look at their website
www.oldtimes-customs.de (currently in German only), or give them a call:
+49 (0) 86 39 – 70 71 94 or send an email: info@oldtimes-customs.de
With “Old Times” having established itself very well on the market,
Norman is looking to fulfill another dream. He is currently working on
rebuilding a historic racing car, a 1969 Ford Mustang Boss 302. The first
test drive is scheduled for July 2013 on the Pannonia Ring in Hungary. If
everything goes well, the Mustang will start at the 41st AvD Oldtimer
Grand Prix, which takes place from August 9th to 11th at the Nürburgring
in Germany. With an audience of more than 60,000 and an outstanding
starting field, this race is one of the biggest and most popular vintage car
racing events in the world.
Katharina Didszuhn
AHK Dubai
MAJLIS ISSUE 10
17
FOCUS
FOCUS
AUTOMECHANIKA DUBAI 2013
FIRMLY SET ON CONTINUED GROWTH PATH
WORLD’S LARGEST GERMAN PAVILION FOR AUTOMOTIVE AFTERMARKET COMING ONCE AGAIN TO AUTOMECHANIKA DUBAI.
MIDDLE EAST’S AUTO COMPONENTS MARKET TO GROW TO US$14.4 BN BY 2016.
T
he growing automotive aftermarket in
the Middle East is predicted to be worth
US$14.4 bn by 2016 according to recent
research from Frost & Sullivan, official
knowledge partner for Automechanika Dubai.
The region’s foremost trade and networking
gathering for the industry, taking place in Dubai
in June, is set to break all previous records. Early
booking trends indicate that Automechanika
Dubai will be at least 15 percent larger than the
previous edition, which featured 1,324 exhibitors
from across the international spectrum.
German participation at the fair has grown
significantly in recent years having more than
doubled in size since 2010. Over 80 exhibitors
will participate in the German pavilion, with the
highest quality, Made in Germany products.
Supported by BMWi (Federal Ministry of
Economics & Technology, Germany), the ongoing
growth of the German pavilion at Automechanika
Dubai reflects the importance of the automotive
aftermarket both globally and within the region.
Dubai is fast gaining in stature as an automotive
trade and re-export hub for the wider Middle East
region, thanks to its inherent geographical and
logistical advantages. The auto parts total trade
in Dubai in 2011 reached US$9.9 bn according
to data from the Statistics Department at Dubai
Customs – this was a growth of 12.5% on the
previous year. Furthermore, Q1 2012 enjoyed a
13% increase as compared to the same period in
2011 and initial figures indicate a further increase
for 2012 will be reported overall. The final 2012
figures will be released by Dubai Customs during
the Automechanika Academy which will take
place in June as part of the exhibition.
As a result of these positive and fast moving
growth rates, market majors from around the
world look to Automechanika Dubai as a key
access point to an ever-widening market. Reexports to countries in the GCC, Levant, Central
and South Asia and North and East Africa form
a significant part of the automotive aftermarket
trade through Dubai.
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ISSUE 10 MAJLIS
Exhibitors at the German Pavilion include a
number of international heavyweights such as
Liqui Moly, Schaeffler Group, Maha, Mahle, and
Mann+Hummel to name a few. Additionally,
first time exhibitors to the German Pavilion are
BPW, MAN, Spieschecker and Wabco. Aside
from the German Pavilion, Automechanika
Dubai will also feature a number of German
companies participating as individual exhibitors
bringing the total number of German companies
participating at the show to 86. These include
Horn Tecalemit, Sonax GmbH and Stefan
Keckeisen Akkumulatoren.
Keeping pace with the overall growth of the
show, there has also been a considerable surge
in the number of UAE exhibitors signing up for
Automechanika Dubai 2013, with 22% more local
aftermarket companies set to take up over 31%
more exhibition space than the previous edition.
Other countries will also be out in strength
at Automechanika Dubai in June with the US
Pavilion doubling in size over last year and
country pavilion debuts from The Netherlands
and Indonesia. Also in the fray for the first
time are exhibitors from Macedonia, Malta and
Armenia, underlining Automechanika Dubai’s
growing international stature.
Automechanika Dubai is part of 12 global
Automechanika fairs organised by Messe
Frankfurt across Asia, Europe, North America,
South America and Africa. The past decade has
seen the exhibition, which started off as a onehall show that attracted just 119 exhibitors in
2003, transform into a region-encompassing
comprehensive business platform.
Automechanika Dubai showcases automotive
components, accessories, garage equipment as
well as refuelling and car washing equipment and
machinery. The show is divided into 5 key sections,
namely Parts & Systems, Repair & Maintenance,
Tyres & Batteries, Service Station & Car Wash and
Accessories & Tuning. ■
SHOW PROFILE:
Automechanika Dubai is the leading
trade fair for the rapidly developing
automotive aftermarket in the wider
Middle East and Africa region. In 2012 it
featured 1,324 exhibitors, with a visitor
attendance of 20,715 from around the
region. The trade fair covers the full
range of parts for motor vehicles as well
as components for the drive, chassis,
body, electrics and electronic groups. It
also covers equipment for vehicle service
and repair, bodywork repair and painting,
tyres, batteries and performance systems.
Automechanika Dubai is the perfect
platform to meet new contacts, discuss new
trends and technological developments,
and to keep up to date with industry
knowledge and source new products and
solutions from the world over.
COMPANY PROFILE:
Messe Frankfurt is Germany’s leading
trade fair organiser, with 538* million
Euros in sales and 1,891 active employees
worldwide. The Messe Frankfurt Group has
a global network of 28 subsidiaries and
approx 50 international Sales Partners,
giving it a presence for its customers in
more than 150 countries. Events “made by
Messe Frankfurt” take place at more than
30 locations around the globe. In 2012,
Messe Frankfurt organised 109 trade fairs,
of which more than half took place outside
Germany.
The portfolio of events for Epoc
Messe Frankfurt in Dubai includes
Automechanika Dubai, Beautyworld
Middle East, Hardware+Tools Middle
East, Materials Handling Middle East,
Paperworld Middle East and Playworld
Middle East.
(* Preliminary figures 2013)
The Middle East‘s leading international trade fair for the
automotive industry targeting trade visitors from Western
Asia, Eastern Europe, the CIS and Africa
June 11 – 13, 2013
The biggest German pavilion for the
automotive aftermarket industry in
the world is coming once more to
Automechanika Dubai!
Register your visit online at
www.automechanikaDubai.com
Enter Promo Code: AM04AMM
FOCUS
ON THE MOVE
WITH INNOVATION
1967 Visitors to the K 67 International
Plastics Exhibition in Düsseldorf
showed enormous interest in the first
concept car from Bayer and BMW. Since
then, plastics have played an everincreasing role in body construction.
AT THE END OF THE 19TH CENTURY, ENGINE MANUFACTURER GOTTLIEB DAIMLER BELIEVED THAT, ONE
DAY, MORE THAN 1 MILLION CARS WOULD BE ON THE ROADS. AS IT TURNS OUT, THIS WAS SOMETHING
OF AN UNDERESTIMATION – THERE ARE CURRENTLY 800 MILLION CARS ON OUR ROADS, WITH THIS FIGURE
EXPECTED TO RISE TO 2.7 BILLION BY THE MIDDLE OF THE CENTURY. AS THE NUMBER OF CARS RISES, SO
DOES THE DEMAND FOR SAFETY, COMFORT AND ECO-FRIENDLINESS. VARIOUS INNOVATIVE PRODUCTS
AND SOLUTIONS ARE HELPING TO MEET THESE TRAFFIC-RELATED REQUIREMENTS.
B
ack in 1967, Bayer revealed a bold
new vision – a car made almost
entirely out of plastic. Vehicles
are currently made of around 15
percent plastic, a proportion that is growing all
the time. The advantages are obvious: Plastics
offer great design freedom and they make cars
safer and above all, lighter. If they weigh less,
they use less fuel – good for the environment
and consumers' wallets. Using polyurethane foam
and the high-performance plastic, polycarbonate,
cuts the weight of glazing and the roof structure
by up to 50 percent.
LIGHTWEIGHT CONSTRUCTION IS TRUMPS
Lightweight construction is the key to greater
sustainability in the automotive industry, because
ten percent less weight corresponds to around
five percent less fuel consumption. And this cuts
greenhouse gas emissions accordingly. This is
necessary because the transport sector is one
of the top three climate sinners.
Electric mobility in particular is driving
the trend towards lightweight construction.
At present, there is a problem with the short
range of electric cars and it follows that the
lighter the vehicle, the further it can travel on
the battery.
Polyurethane is helping to reduce weight at
numerous points in the car. For example, all
20
ISSUE 10 MAJLIS
car seats and headrests are made of this foam
today. A sandwich construction enables weight
reductions of up to 80 percent in trunk floors
and cargo beds. A combination of fillers – a new
addition to the portfolio – weighs between 20
and 30 percent less than existing polyurethane
solutions. The material is even lighter than water.
At present, experts from Bayer MaterialScience
are in the process of developing an entire roof
made of polyurethane.
The transparent polycarbonate really shows its
strengths with automotive glazing, for example.
Up to 50 percent lighter than glass, it is being
used as a lightweight alternative in side, rear
and panorama windows. Bayer MaterialScience
is going one step further with its concept of a
one-piece rear hatch – not only the windows
but also the directional indicators, brake lights
and tail lights and the frame are made largely
out of polyurethane. The hatch weighs up to
40 percent less than similar models made of
glass and metal and is nevertheless still stable.
FREEDOM OF DESIGN
At the front of the car, polycarbonate is used
in the headlights. Here, the material concentrates
and directs the rays from light-emitting diodes
(LEDs) so as to create an optimal field of vision.
The plastic also enables great freedom of design
and gives every vehicle model a unique look.
Other advantages are that polycarbonate does
not rust – and can be recycled.
Today's standard boasts not only a long service
life but also a stylish design. Coatings made
of polyurethane raw materials and wafer-thin
polycarbonate films give surfaces a pleasant feel
and an extra touch of class. The materials also
protect against damage caused by abrasion or
chemicals, with small scratches in the paintwork
vanishing automatically on application of heat.
Other forms of transport are also benefiting
from the advantages of plastic. Polyurethane
foam laid in the ballast bed of train tracks reduces
maintenance costs and dampens noise. With
ships, a new coating increases abrasion resistance
and reduces flow resistance.
The lightweight materials are also being used
in aviation and are helping to make an aircraft
so light that it can circumnavigate the globe
powered by solar energy alone. ■
Fazal Mahamood,
Senior Regional Marketing
Manager – Polycarbonates
Bayer MaterialScience
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FOCUS
FOCUS - OMAN
INVESTMENT OPPORTUNITIES IN THE AUTOMOTIVE SECTOR
IN THE SULTANATE OF OMAN
major players emerging. The demand and supply
of auto parts is clearly linked to global vehicle
production levels. Prior to the global economic
downturn in 2008/2009 there was a steady rise
in vehicle production. While the recent economic
downturn resulted in a significant reduction in
the number of manufactured vehicles, this was
reversed in 2010 with production numbers rising
well above those of 2007.
O
man’s future plans “Vision 2020”
and Oman’s “Eighth Five Year Plan”
(2011–15) have clear objectives
for economic diversification and
developing the nation’s full business and
investment potential.
The Public Authority for Investment Promotion
and Export Development (PAIPED) is a key to
Oman’s program of economic development and
diversification. Indeed, it provides multiple services
and advice to domestic businesses looking to exploit
export opportunities as well as assist international
investors interested in Oman’s strategic location,
outstanding business infrastructure and talented
multilingual workforce.
In this regard, PAIPED’s 2009 Oman Investment
Promotion Strategy proposed a number of key
sectors that would meet Oman’s goal of economic
diversification with the automotive sector
being one of the key sectors identified. PAIPED
commissioned a study to identify and assess the
commercial and investment opportunities offered
by the automotive sector. The study focused on
the sector’s potential for the manufacture of
automotive parts rather than the full assembly of
motor vehicles. Through a thorough assessment
of the value of trade activity at a domestic, Gulf
Cooperation Council (GCC) - Oman, Saudi Arabia,
Qatar, Bahrain, Kuwait and the United Arab
Emirates - and global level the study identified
both potential products and product groups that
could be manufactured in the Sultanate.
The international auto industry has become
more standardized resulting in higher levels of
competition, with the production base of most
major manufacturers moving from developed to
developing countries in order to take advantage
of lower production costs.
The auto industry’s supply chain has also
changed. Major global original equipment
manufacturers are increasingly focusing on basic
design, assembly operations as well as servicing
the after-sales market. Moreover, they prefer to
trade with a smaller number of large suppliers.
As a result, rationalization is taking place in the
sector with fewer firms but more subsidiaries to
22
ISSUE 10 MAJLIS
THE REGIONAL AUTOMOTIVE MARKET
With the increasing importance of emerging
economies it is no surprise these countries are fast
becoming dominant in the automotive sector. The
Middle East in general, and the GCC in particular,
are fast growing markets for the automotive
industry and the region has a high ratio of car
ownership per household. Given their GDP levels,
GCC countries are high consumption vehicle
markets that present significant opportunities
for the manufacture of vehicles and associated
components. The combination of high living
standards, a fast growing population and
favourable oil prices are helping drive growth in the
region’s auto sector with demand for automotive
products in the GCC increasing at a significant
rate. Between 2006 and 2008 demand grew on
average by 34%. Rates in China, India and Brazil
for the same period were 12%, 9% and 14%
respectively, and in most European countries and
the US, demand contracted.
THE DOMESTIC AUTOMOTIVE MARKET
Oman’s auto market is expanding rapidly. In
2010, Royal Oman Police statistics showed there
were 804,233 cars registered and this is increasing
by approximately 7.5% per annum indicating that
the number of cars in the Sultanate will reach over
1.6 million by 2020. This will lead to a significant
increase in demand for automotive parts and the
opportunity for local manufacturers to capture this
market. The study identified eleven automotive
components with market potential. The threestage process for identifying these components
was based on assessment of the demand for and
supply of automotive parts in relation to: the value
of domestic imports and exports; regional imports
to the GCC; value of global trade; global FDI; results
of a domestic automotive suppliers and automotive
manufacturers survey; and an international trade
partner survey. The process also included: analysis
of import and export data at domestic, GCC and
global levels. The most important analysis was to
understand which products have significant levels
of trade domestically and regionally. Buoyant
trading for products at these levels provides the
opportunity for local producers to establish a
strong domestic and regional market. The next
stage was compiling a short list of 15 potential
products in consultation with domestic automotive
parts suppliers and manufacturers as well as
assessment of global FDI and trade activity. The
final product selection was based on a range of
criteria including market potential, production
factors, financial and economic viability and
investment potential.
This final product selection contains:
■ Radiator for motors
■ Parts for diesel and semi-diesel engines
■ Pneumatic tyres for motor cars including station
wagons and racing cars
■ Lead acid accumulators of a kind used for
starting piston engines
■ Parts for spark-ignition type engines
■ Transmissions for motor vehicles
■ Spark plugs
■ Safety glass laminated for vehicles, aircraft,
spacecraft or vessels
■ Ball bearings
■ Oil or petrol filters for internal combustion engines
■ Fuel pumps, lubricating pumps or cooling pumps
for internal combustion engines
German companies, and Germany, well known
worldwide as the Automotive Nation, could be a
main partner for the Sultanate in this economic
development. A more detailed view into these
possibilities is definitely worthwhile. ■
Please find the comprehensive and full brochure with more
details about PAIPED, the selected products, their detailed
definition and market assessments under
http://www.ociped.com/e-Brochure.php
This article is an excerpt of the Investment Opportunities of
the Automotive Sector published by The Public Authority for
Investment Promotion and Export Development (PAIPED)
Simone Lisker
AHK Oman
FOCUS
FOCUS - OMAN
INTERVIEW WITH SHEIKH MOHAMMED SAUD BAHWAN,
CHAIRMAN, SAUD BAHWAN GROUP
business and employment have been generated. This
for many years now. Together, we have propelled the
move has given stability to Oman’s economy and led to
brand to a leading position in the tyre market in Oman.
the growth of many industries, all fuelling an impressive
The inauguration of the new integrated facility at Ghala
demand for a host of products including heavy vehicles.
has added further impetus to its growth.
CAN YOU GIVE US AN OVERVIEW REGARDING YOUR
DO WE HAVE PRODUCTION FACILITIES FOR AUTOMOTIVE
EXPERIENCE IN THE AUTOMOTIVE SECTOR, PARTICULARLY
SPARE PARTS IN OMAN? IF NOT, DO YOU THINK IT’S
THE HEAVY VEHICLES?
FEASIBLE TO CREATE ONE?
The heavy vehicles sector is closely linked to the
Oman has units manufacturing automotive batteries,
economy of a country. MAN trucks have been humbly
filters and brake parts. Given the supportive environment
contributing to the economic development in Oman.
and access to significant export markets, there is some
SAUD BAHWAN IS ONE OF THE LEADING FAMILY BUSINESSES
The operating conditions in Oman are tough due to its
scope for manufacturing automotive spare parts in
IN THE SULTANATE OF OMAN. WHEN DID IT START AND
topography and climate. Heavy vehicles operating in
Oman for after-market applications. However lack of
WHAT IS THE MAIN FOCUS OF YOUR COMPANY?
Oman have to be rugged and reliable. Here, the MAN
vendor eco-system and limited engineering industries
product quality scores over the competition.
could be a constraining factor.
My family has been in the business of trading for
many generations. My ancestors traded with Africa,
The customers of heavy vehicles are very discerning and
India, and the Middle East, including Basra in Iraq
extremely demanding. For them, minimising downtime
WHERE DO YOU SEE OPPORTUNITIES FOR GERMAN
using traditional Omani dhows. My grandfather, Sheikh
and thereby maximising productivity is of paramount
COMPANIES IN THE AUTOMOTIVE SECTOR?
Salim Bahwan, admitted both his sons Sheikh Saud
importance. Hence after sales service and spare parts
Oman’s highly competitive market has considerable
Bahwan and Sheikh Suhail Bahwan to boarding schools
support is extremely critical. Saud Bahwan Group is
amount of space for Germany’s top automotive products.
in India in the early fifties after preliminary schooling
well known for its quality after sales support through
The overall customer sentiments towards German products
at Al Saida, Muscat. On completing his education,
state-of-the-art facilities at strategic locations and its
are highly positive. In the years to come German automotive
my father the late Sheikh Saud Bahwan, joined my
mobile service vans. This world class after sales back-up
companies can look to make a mark in trucks, cars,
grandfather in the family trade at a very young age.
provided by our Group has been equally responsible for
auto equipment, auto ancilliaries etc. ■
He continued in the business of trading even after my
the leading status of MAN trucks in Oman.
grandfather’s death in 1960. During this period we
ACCOLADES FROM OUR GERMAN BUSINESS
moved to Muscat from Sur and gradually diversified and
GIVEN THAT YOU HAVE A LONG TERM RELATIONSHIP
began dealing in renowned watches and electronics
WITH THE GERMAN COMPANY MAN, HOW WOULD YOU
brands like Seiko, Akai and Toshiba.
DESCRIBE IT?
PARTNERS
Saud Bahwan Group has proved that constant growth
does not take one further away from the customer but
It was in the 70s, after His Majesty Sultan Qaboos
Saud Bahwan Group has been the distributor of
brings one closer to him. In this way the Group has built
ascended the throne, that Oman began witnessing an
MAN, Truck and Bus AG since 1981. We are one of the
an outstanding position in Oman and acquired people’s
economic transformation. As a result our business began
oldest distributors of MAN worldwide. We have had an
trust in quality and dependability. We are proud to be
to grow and soon we included automobiles in our
excellent relationship with MAN, which has been built
associated with a customer-oriented company like Saud
portfolio with our partners Toyota Motor Corporation.
based on mutual understanding and respect. We have
Bahwan Group.
The unprecedented boom in Oman’s economy gave us
closely worked with MAN on various important projects
Anton Weinmann, Chairman
the confidence to gradually bring several other world-
in the Sultanate spanning diverse customer segments.
M.A.N. Nutzfahrzeuge
renowned brands to Oman.
In close association with MAN we have always
Today, Saud Bahwan Group is one of the largest
offered vehicles with the best specifications available
At Continental we are indeed delighted to have a
and most respected business houses in Oman with a
from MAN. We have also made large investments in
partner like you, Sheikh Mohammed Saud Bahwan. Your
presence in fields as diverse as Automotive & Allied
infrastructure and manpower to provide the highest
able leadership and strategic investments in facilities and
businesses, Heavy Vehicles, Construction Equipment,
levels of customer care. This has earned us the loyalty
human resources have turned Continental into one of
Turnkey Projects, Oil & Gas, Special Equipment, Municipal
and goodwill of our customers.
the most popular tyre brands in Oman. I congratulate
& Civic Services, Property & Real Estate and Travel
you and your team and have great pleasure in presenting
& Tourism. Our relentless pursuit of excellence has
HOW DO YOU FORESEE THE FUTURE OF THE AUTOMOTIVE
the Continental Award for Excellence for outstanding
even won us several honours including ‘The Best Arab
SECTOR IN OMAN?
sales performance.
Organisation’ Award, across 22 nations.
Oman is one of the most progressive economies in
the Middle East. Apart from the on-going projects, there
ONE CAN OBSERVE THE DEVELOPMENTS IN THE
are a large number of new infrastructure development
INFRASTRUCTURE AND TRANSPORT SECTOR IN OMAN.
projects slated for implementation, which will continue to
HAVE THESE DEVELOPMENTS INCREASED HEAVY VEHICLE
boost demand for heavy vehicles. Also, the demography
SALES IN THE PAST YEAR?
of Oman is changing. The disposable income levels are
Under the wise and visionary leadership of His
Majesty, Sultan Qaboos Bin Said, Oman’s economy is
Dr. Harmut Wohler, Vice President
Marketing and Sales, Continental GmbH.
expected to increase. These factors would all contribute
to a growth in personal transport requirements.
experiencing rapid growth. As a result, various mega
projects worth millions of Dollars are underway including
DO YOU HAVE BUSINESS RELATIONS WITH ANY OTHER
road works, ports in the interiors, new airports and
GERMAN COMPANY IN THE AUTO RELATED SECTORS?
more, due to which a lot of opportunities for both
Yes, Continental Tyres have been our business partners
Dalia Zayed
AHK Oman
MAJLIS ISSUE 10
23
BUSINESS DIRECTORY
COMPANIES SERVING THE
AUTOMOTIVE SECTOR
Al Ghurair & Solaris Middle East
Bus Trading LLC
Contact person: Günther Roller (CEO)
Email: OFFICE@ags-mena.com
Office Court Building, Office # 412, Oud Metha Road
P.O. Box 125454, Dubai, UAE
Phone: +971 4 335 4801
www.solarisbus.com
Al Ghurair & Solaris Middle East Bus Trading LLC
is the legal and authorized representative for the
MENA region for Solaris Bus & Coach, a leading
European Bus Manufacturer, producing a wide
range of modern city and interurban buses. This
includes trolleybuses, hybrid-, compressed natural
gas (CNG) buses, electric buses and trams. The
company carries out maintenance services for
Dubai Road & Transport Authority, including
accident repairs of Solaris Buses, as well as spare
parts logistics.
____________________________________________
BASF The Chemical Company
Contact person: Jens Liebermann
Email: jens.liebermann@basf.com
SZR The Galleries Building 4
P.O. Box 61309, Dubai, UAE
Phone: +971 4 887 7381
www.basf.com | www.basf-coatings.com
BASF Coatings is one of the world’s largest
providers of innovative coating solutions for car
applications with fully regional presence in Middle
East. In order to offer the right refinishing solution
for any OEM colour in the world, BASF develops
24
ISSUE 10 MAJLIS
and distributes a comprehensive portfolio of paint
systems with first-class quality. BASF Coatings
premium automotive refinish brands Glasurit®
and R-M® have been approved by all leading car
manufacturers worldwide for aftermarket repair.
Both brands are available to success-oriented
bodyshops in Middle East.
____________________________________________
Bayer MaterialScience
Contact person: Fazal Mahamood
Email: fazal.mahamood@bayer.com
Bayer Middle East FZE
P.O. Box 262369, Dubai, UAE
Phone: +971 4 445 2720
www.bayermaterialscience.com
Bayer MaterialScience develops innovative products
and concepts for the interior and exterior of cars.
____________________________________________
Continental Middle East
Branch of Continental Reifen Deutchland Gmbh
Contact person: Andreas Bertram
Email: Andreas.Bertram@conti.de
Jumeirah Lake Towers Reef Tower, 5th Floor Office 501
P.O. Box 115738, Dubai, UAE
Phone: +971 4 436 2310
www.continental-corporation.com
Continental is one of Europe’s leading passenger
and light truck tyre manufacturer and is the world’s
fourth largest passenger and light truck tyre in the
original equipment and replacement business sector.
____________________________________________
Berner AE
Contact person: Naim Khayyat
Email: naim.khayyat@berner.ae
P.O. Box 28753, Dubai, UAE
Phone: +971 4 346 8940
www.berner.ae
GfK Middle-East
Contact person: Prachi Satoskar / Ashish Malhotra
Email: prachi.satoskar@gfk.com
406, Arjaan Office Towers, Media City, Dubai
Phone: +971 4 423 4898
www.gfk.com
A German Family Business with more than 50
years of experience, over 9,000 employees and
60,000 articles. A global supply chain and 33
international group companies. In short: A
leading company for direct sales of small parts for
professional use in the automotive, construction
and industrial sectors. Recently established offices
in Dubai and Kuwait to serve the MENA region
with clients ranging from OEM car dealers to major
regional contractors and industrial establishments.
____________________________________________
We are one of the leading market research
companies with over 12,000 experts in more than
100 countries. We help companies understand
the dynamics of their marketplace, and how
their customers behave and make decisions.
In our work, we quantify and understand the
specific drivers of automotive product choice
and purchase behavior, thereby being the only
research company offering the Customer Journey
in its entirety.
____________________________________________
BUSINESS DIRECTORY
BUSINESS DIRECTORY
Ipsos Business Consulting
Contact person: Ahmed Sulaye
Email: ahmed.sulaye@ipsos.com
Al Thuraya Tower 1, 8th floor, Dubai Media City, Dubai, UAE
Phone: +971 50 696 5461
www.ipsos.com/businessconsulting
Our Expertise in Automotive is Business Unit
Strategy, Competitive Analysis, Go-To-Market,
Innovation and Process Improvement, Sales and
Marketing.
____________________________________________
LPL Automotive
Contact person: Yvonne Körner
Email: Yvonne.Koerner@LPLogistics.de
Gwinnerstr. 7-9, 60388 Frankfurt, Germany
Phone: +971 2 639 8600
www.lplauto.com
Specializing in safe & secure shipments of autos
and other vehicle types world-wide.
____________________________________________
MAHLE Aftermarket GmbH
Contact person: Georges Mourad,
Ulrich Mueller
Email: geroges.mourad@mahle.com;
ulrich.mueller@mahle.com
Bldg. 3W / 408, DAFZ Dubai, UAE
Phone: +49 172 879 1231 / +971 4 299 1129
www.mahle-aftermarket.com
The MAHLE Group is one of the 30 largest
companies in the automotive supply industry
worldwide. MAHLE ranks among the top three
systems suppliers worldwide for piston systems,
cylinder components, as well as valve train, air
management and liquid management systems. The
Aftermarket business unit serves the independent
spare parts market with MAHLE products in OE
quality. MAHLE Aftermarket is present at 24
locations worldwide, including one sales office
in Dubai, with more than 1,500 employees and
sales of EUR 775 million (2011).
____________________________________________
MAN Truck & Bus in Middle
East and Africa FZE
Contact person: Sabine Geiter
Email: info@man-middleeast.com
P.O. Box 293521, Dubai, UAE
Phone: +971 4 299 1991
www.man-middleast.com
Since 2006, MAN Truck & Bus Middle East has
been the regional representative of MAN Truck &
Bus AG and is a leading provider of commercial
vehicles and buses that are renowned for their
robustness, reliability and adherence to high
standards of driver and passenger comfort and
safety.
____________________________________________
Neumann Consulting International
Contact person: Jachin Salinas
Email: ceo@neumann-consultants.com
Building 8-314, Dubai Media City
P.O. Box 502062, Dubai, UAE
Phone: +971 4 390 2210
www.neumann-consultants.com
NCI is specialized in ICT based business process
automation in the Automotive, Aviation,
Construction and Oil & Gas industries. In the
field of ICT Project Management, Telematics and
Interactive Customer Communication we work
in the GCC with the market leading German,
Japanese and US car brands. NCI designs and
implements digital systems to monitor in real
time the customer satisfaction in aftersales,
presales processes and beyond. We integrate
today interactive car showroom concepts
containing advanced digital technologies of
tomorrow.
____________________________________________
Pangaea Cargo GmbH
Contact person: Thomas Buse
Email: info@pangaeacargo.com
Am Speicher XI, 28217 Bremen, Germany
Phone: +49 421 676 24
www.pangaeacargo.com
Pangaea Cargo GmbH, located in the Überseestadt
in Bremen with its Branch office in Dubai is
specialized in car shipping to and from the Gulf
States, vehicle shipping for commercial, private
customers and expats for import and export. From
Dubai we offer our own regular consolidated
container service. Beside the car transport, we
offer moving and relocation service at unbeatable
conditions.
____________________________________________
RAK-GERMAN
ENGINEERING FZC
AUTOMOTIVE - AEROSPACE
RAK-German Engineering FZC
Contact person: Andreas Kost
Email: andreas.kost@rge-uae.com
Business Park BC4, Office No. 201B
P.O. Box 16141, Ras Al Khaimah, UAE
Phone: +971 7 204 6334
www.rge-uae.com
Engineering office which works in cooperation
with German partners in the automotive, aircraft,
construction and food industries. Planning, design
and customer support, including training of their
employees, is carried out with German quality,
from manual to automated production plants.
In addition, RAK-GERMAN ENGINEERING FZC
makes the connection between Europe, the
Middle East and Asia.
____________________________________________
Robert Bosch Middle East FZE
Automotive Aftermarket, Middle East and Africa
Contact person: Fadi Tadros
Email: fadi.tadros@ae.bosch.com
Dubai Airport Free Zone, West Wing 6B, Office 535
P.O. Box 54307, Dubai, UAE
Phone : +971 4 212 3368
www.bosch.com
The Bosch Group is a leading global supplier
of technology and services, active in the fields
of automotive technology, energy and building
technology, industrial technology and consumer
goods. According to preliminary figures, more
than 306,000 associates generated sales of
52.3 billion euros in 2012. The Bosch Group
comprises Robert Bosch GmbH and its more
than 350 subsidiaries and regional companies
in some 60 countries.
____________________________________________
Schaeffler Middle East FZE
Contact person: Ioannis Marios Vrantzoglou
Email: info.ae@schaeffler.com
P.O. Box 261808 Dubai, UAE
Phone: +971 4 814 4500
www.schaeffler-group.com
Schaeffler develops and manufactures all over
the world precision products for the Automotive,
Engineering and Aerospace Industry with its LuK,
INA, FAG and KBC brands.
MAJLIS ISSUE 10
25
INSIDE AHK
NUMEROUS GERMAN DELEGATIONS
VISIT THE REGION
A
lthough German delegations to
Kuwait were few during the last
years, Kuwait is now becoming one
of the focus countries in the GCC
region. In December 2012, a delegation headed
by the German Private Equity and Venture Capital
Association visited Kuwait and AHK organized
meetings with financial institutions and Sovereign
Wealth Funds. Furthermore, members of the
delegation used the opportunity to talk to private
sector companies and establish new connections
in the country. The delegation continued its trip
to Abu Dhabi, where they met representatives
of Sovereign Wealth funds.
A further delegation was organized to Kuwait
from the 19th to the 21st of February. It focused
on the topics of Water, Renewable Energy
and IT Security. Meetings with the Ministry of
Water and Electricity, the Municipality and the
Environmental Public Authority gave them a
good insight into the institutional framework of
the country. In B2B meetings organized by the
Kuwait Chamber of Industry and Commerce in
cooperation with AHK, the companies had the
opportunity to receive market information and
identify potential business opportunities. (Fotos)
Since the beginning of the year the UAE
has received a number of delegations. During
the Abu Dhabi Sustainability Week, a number
of German exhibitors used the opportunity
for institutional meetings supported by AHK.
A delegation from Saxony visited Masdar and
Advanced Technology Investment Company (ATIC)
and introduced their innovative business models.
Furthermore they were able to receive firsthand
experience during a roundtable discussion with
local German representatives from the renewable
energy sector.
Due to the International Renewable Energy
Agency (IRENA) meeting which took place during
the Abu Dhabi Sustainability week, H.E. Peter
Altmaier, German Federal Minister of Environment,
Nature Conservation and Nuclear Safety, visited
Abu Dhabi. The AHK had the honor to organize
a roundtable discussion with representatives of
related industries and the Minister. ■
Dr. Dalia Abu Samra-Rohte
AHK Abu Dhabi
INSIDE AHK
INSIDE AHK
ARAB HEALTH 2013:
CONNECTING NORTHERN GERMANY AND THE ARAB GULF REGION
O
nce again a large delegation from
Hamburg came to visit Dubai on
the occasion of Arab Health, the
second-biggest exhibition world-wide
for health care, medical manufacturing and life
sciences. The delegation was headed by the Senator
of Health and Consumer Protection, Mrs. Cornelia
Prüfer-Storcks and the CEO of Hamburg Chamber
of Commerce, Prof. Dr. Hans-Jörg Schmidt-Trenz.
Members of the delegation included the Medical
Director of Hamburg Emergency Hospital (BUKH),
Prof. Christian Jürgens, as well as high-ranking
representatives of the health care sector and
industry representatives of the City of Hamburg
and Northern Germany.
The delegation aimed to foster business development
and the expansion of trade relations in the field
of health care and life sciences and met with H.E.
Abdul Rahman Al Owais, Minister of Health of the
United Arab Emirates as well as H.E. Eng. Eissa Al
Maidoor, Director General of Dubai Health Authority
in order to present Northern Germany’s expertise
and to discuss joint projects of cooperation. Senator
Prüfer-Storcks also presented the newly-published
‘Hamburg Health Brochure’ jointly produced by her
Ministry and Hamburg Chamber of Commerce. As
she pointed out "This brochure is based on an idea
of His Excellency Minister Al Owais at last year's
Arab Health exhibition and presents information
about Hamburg hospitals and tourist attractions in
Arabic and in English". The brochure comes with
a detailed map on the mosques, halal restaurants,
and other facilities in Hamburg that cater to the
Muslim community there. For further information
please visit http://www.healthcare-hamburg.com/
On the eve of Arab Health, Dubai Chamber of
Commerce and Industry, in partnership with Hamburg
Chamber of Commerce and the Healthcare Industry
Service Centre Dubai, hosted the 4th annual Arab
Health Connect 2013 networking event on 27th
January 2013.
The event offered healthcare professionals the
opportunity to meet with industry counterparts from
Hamburg, Northern Germany and the international
arena. It also provided them with information about
the latest updates, innovations and trends affecting
the region’s healthcare industry today.
Arab Health Connect was organized as part of
Dubai and Hamburg Chambers’ strategic partnership
and allowed both organizations to discuss bilateral
cooperation in light of the importance of the
healthcare sector for the two cities.
“Working with Hamburg companies, Dubai can
begin to fill some of the gaps in current provision
thanks to German expertise and experience in
healthcare. At the same time, Dubai is an excellent
H.E. Mrs. Cornelia Prüfer-Storcks, Senator of Health and
Consumer Protection of the Free and Hanseatic City of
Hamburg presenting the newly-published ‘Hamburg
Health Brochure’ to H.E. Abdul Rahman Al Owais,
Minister of Health of the United Arab Emirates..
gateway for Hamburg companies seeking expansion
into high-growth markets of the UAE, GCC, Middle
East, and Africa,” H.E. Hamad Buamim, Director
General, Dubai Chamber, said while giving the
welcome address. H.E. Harry Glawe, Minister of
Economy, Construction and Tourism of the Federal
State of Mecklenburg-West Pomerania, who gave
a keynote address, added:
“The United Arab Emirates is now among the
most important customers for German companies
for medical products, hospital equipment and
medical services.” ■
EMIRATI-GERMAN HEALTHCARE CONGRESS IN DUBAI
F
rom March 4th till 6th, 2013 the Emirati-German
cardiothoracic surgery, glands' disorders and endocrine
Healthcare Congress was held in Dubai as a
surgery, breast surgery, interventional radiology and
joint project between the City of Hamburg
diabetes. With its idea originating from the City of
and the UAE Ministry of Health, and under the
Hamburg, the congress reflected the city’s interest in
patronage of H.E. Mr. Abdul Rahman Mohammed Al
the Arab region, and its keenness to share experiences
Owais, Minister of Health of the United Arab Emirates,
and research with the specialized bodies and authorities.
and H.E. Mrs. Cornelia Pruefer-Storcks, Senator of Health
Northern Germany in general and Hamburg in particular
and Consumer Protection of the Free and Hanseatic
are well known as international leaders in the fields of
City of Hamburg.
medicine and healthcare due to the unique network
During their opening remarks, H.E. Mrs. Elke Badde,
of research institutions, medical experts, technological
H.E. Dr. Amin Al Amiri, Assistant Undersecretary for Medical
Undersecretary of Health and Consumer Protection
innovation and the infrastructure it owns. In addition
Practices and Licenses at the Ministry of Health with H.E.
from Hamburg and H.E. Dr. Amin Al Amiri, Assistant
to that, Northern Germany’s endeavors meet the
Mrs. Elke Badde, Undersecretary of Health and Consumer
Undersecretary of Health of the UAE both stressed the
growing interests and strong efforts made by the Arab
Protection of Hamburg at the opening of the Emirati-German
importance of the strong relationship between the UAE
countries in the fields of healthcare sciences and medical
Healthcare Congress
and Germany in the medical field. The Emirati-German
technology; which paved the way for new initiatives
Healthcare Congress brought together doctors and medical
and extended horizons of cooperation between the
staff in order to exchange experiences, experiments and
two parties. “This is also why the city of Hamburg has
research results, and to explore new ways of treatment.
opened up the Healthcare Industry Service Centre here
It was attended by close to 400 delegates from Germany,
in Dubai last year in January because we wish to raise
the UAE and other Gulf countries.
awareness for Northern Germany’s expertise and areas
Headed by Prof. Dr. Christian Juergens, medical
of cooperation between both regions and also provide
director at the Emergency Hospital Hamburg (BUKH), the
all necessary support to companies exploring the GCC
congress addressed several topics including healthcare-
markets.” said Kirsten Staab, Director of the Hamburg
management, education, orthopedic surgery and
Representative Office UAE/ Healthcare Industry Service
trauma, gastroenterology, interventional cardiology and
Centre in Dubai. ■
Kirsten Staab
Director,
Hamburg Representative
Office UAE & Healthcare
Industry Service Center
MAJLIS ISSUE 10
27
INSIDE AHK
INSIDE AHK
GERMAN MEAT
SYMPOSIUM
U
nder the auspices of the German
Federal Ministry of Food, Agriculture
and Consumer protection, AHK
organized a symposium on the
German Meat Market. The event took place
on 26th February in Dubai, parallel to the Gulf
Food, the world’s largest food exhibition. The
participants had the opportunity to gain an insight
into the export capability of the German meat
product industry which is one of the leading meat
industries in Europe.
The United Arab Emirates (UAE) imports 90%
of all its food stuff. It sources fresh meat mainly
from Brazil, New Zealand and Australia, while the
German meat market is still relatively unknown.
To tackle this, Steffen Reiter, CEO German Meat
GmbH highlighted in his presentation the export
quantities, quality standards and listed the main
exporting companies. In 2011, Germany exported
more than 400,000t beef worldwide. It is also one
of the biggest pork exporters. Due to religious
reasons, the import and selling of pork and porkcontaining goods to the UAE is not completely
prohibited, but very strictly regulated.
Currently a portion of the German meat
production is according to halal procedures,
which is the main requirement for import into
the UAE. Dr. Abdullah Ruwaida, who has many
years of experience in Germany and has worked
as an adviser to the UAE government, presented
German institutions that have a halal certification,
to the local participants. Beyond that, he pointed
out the potentials of German meat products in
the local market.
To emphasize the quality of the German meat
market, Sabrina Melis, Quality and Security GmbH
(Qualität und Sicherheit GmbH, QS), presented
QS as a quality label in the German market. She
explained the different levels of the quality label
to the participants, inter alia animal husbandry,
hygiene, transport, etc.
The participants were importers, some local
meat producers, local supermarket chains and
food & beverage managers of international five
star hotel chains.
The event concluded with a luncheon, where
the participants had the opportunity for networking
and were able to have bilateral conversations with
the German experts. ■
GERMAN SWEET MARKET
G
erman sweet products are already present in the UAE
market. The confectionery sector in the UAE has grown
15-20% in the past year. An increasing range of hotels in
the luxury field and an increasing demand for selected food
and confectioneries from Germany can be noticed. Furthermore, 40% of
all food products entering the UAE go into the re-exports. Therefore, the
market is not just for local outlets, but also caters to the Asian markets.
In order to highlight further potential of the German market, the German
Emirati Joint Council for Industry and Commerce (AHK) organized under the
auspices of the German Federal Ministry of Food, Agriculture and Consumer
protection, a symposium on the German Sweet Market. The event took
place on 25th February 2013 at the world’s biggest food fair, the “Gulf
Food” in Dubai. During the event the industry experts could gain an insight
into the variety of German sweet products.
28
ISSUE 10 MAJLIS
After the welcome note by Dr. Dalia Abu Samra-Rohte, Deputy CEO
of AHK, Dr. Carsten Bernoth, Managing Director of German Sweets e.V.,
presented the German confectionery market. He particularly highlighted
company structures, production volumes and the consumer behavior.
A main aspect was also the strong export experience of German sweet
producers that are represented in the international market as well as their
international target markets.
Following his presentation, Walter Dittman, Diwa Sweets, who has a
good knowledge about the UAE market, identified advantages and market
possibilities of German sweet products in the UAE. In the discussion that
followed, the flexibility of German confectionary producers was highlighted.
The event ended with a small networking luncheon where participants had
the opportunity for bilateral talks. ■
INSIDE AHK
REFUND SERVICE FOR
GERMAN VAT
INSIDE AHK
Local companies which have paid Value Added
Taxes in Germany for business related costs
can demand a VAT refund from the German
tax authorities. The German Emirati Joint
Council for Industry & Commerce (AHK) in
Dubai now offers refund service for German
VAT from the German Federal Central Tax
Office (Bundeszentralamt für Steuern) in
cooperation with the Tax Consultant firm
FGS Steuerberatungsgesellschaft mbH Bonn.
5. INVOICES
All invoices must be originals (copies,
duplicates and credit card receipts are not
accepted) and must show your company name
and company address.
On invoices exceeding € 150 the VAT
percentage and the VAT amount must be listed
separately in addition to all other requirements
stipulated by German law, i.e.
■
1. WHO IS ELIGIBLE?
Companies registered in the United Arab
Emirates regardless of local or foreign affiliations:
■
That do not make any supplies in Germany.
■
Do not organize and run exhibitions, trade
fairs and conferences for their customers in
Germany.
■
The applicant must be an entrepreneur who
has no domicile, corporate seat, place of
management or a branch office entered
in the Commercial Register of the Federal
Republic of Germany.
2. IDENTIFICATION NUMBER
On their first claim for refund, companies
will be assigned a 7-digit identification number
(Kenn-Nr.) by the German Federal Central Tax
Office – please inform us of this number if
you have applied for VAT refunds in the past.
3. DEADLINE
Refunds must be claimed no later than 6
months after the end of the calendar year in
which you incurred the VAT – for e.g. deadline
for processing 2009 invoices is June 30, 2010.
Claims must reach the fiscal authorities in
Germany by June 30th latest.
Closing date for refund requests from
2012, to the AHK will be 31st May 2013.
4. REFUND PERIOD AND MINIMUM AMOUNT
FOR VAT REFUND
Applications are accepted only in respect
of past periods. The refund must comprise at
least three consecutive months in one calendar
year and may not exceed one calendar year.
Companies registered in the UAE (non EUmember) cannot apply for a refund unless the
refund amounts to at least € 1.000. This does
not apply if the refund period is in the calendar
year or the last period of a calendar year – in
that case the refund must be at least € 500.
The full name, address and VAT registration
number of the person who supplied the
goods or services.
■
The full name and address of the person to
whom the goods or services were supplied.
■
The date of issue of the invoice.
■
An invoice number.
■
The quantity and nature of the goods supplied
or the extent and nature of the services supplied.
■
The date on which the goods or services
were supplied.
■
The unit price, exclusive of tax, of the goods
or services supplied, any discounts or price
reductions not included in the unit price, and
the consideration for the supply exclusive of VAT.
■
The company must provide a certificate
which proves that it is indeed registered in
the United Arab Emirates and has a trade
license number.
■
The Ministry of Finance of the United Arab
Emirates issues such certificates: “Certificate
of Status of Business”
■
Instruction and Power of Authorization for
the German Chamber
■
Instruction and Power of Authorization for FGS
■
Information of account for refund
Contact for VAT refund:
German Emirati Joint Council for Industry
and Commerce (AHK)
Mrs. Anne-Friederike Paul
Mail: anne.paul@ahkuae.com
Phone: +971 4 447 0100
Fax: +971 4 447 0101
Important:
■
In case of hotel invoices, employees should be
instructed to ensure at check-in that the hotel
has the correct name and address provided, so
that a proper invoice can be issued at check-out.
■
In case of any prepayments/credits those
invoices have to be attache too.
■
After completion of the refund proceedings
all invoices will be returned to you.
6. PROCESSING TIME
VAT refunds for companies registered in the
UAE (non-EU) at present require a processing
time of 10-14 months (average 1 year).
7. HANDLING CHARGE
In addition to a basic fee of 750 AED the
handling charge imposed is success-based and
depends on the VAT refund claimed.
8. HOW DOES YOUR REFUND WORK?
Collect all your original invoices and send
them to us. We will check your invoices, guide
you through the initial steps and prepare the
application form. In addition to the original
invoices following documents are required:
Anne-Friederike Paul
AHK Dubai
MAJLIS ISSUE 10
29
INSIDE AHK
INSIDE AHK
O
n February 23rd the German
Emirati Joint Council for Industry
and Commerce (AHK) organized
the 2nd Dubai Companies Cup,
this time at the JA Centre of Excellence and
Shooting Club. The sporting event was an ideal
setting to bring not only German but both
international and local companies together to
strengthen cross-cultural understanding and to
develop teamwork and team spirit in a relaxed
and fun atmosphere.
In an area of around 18,000 sqm the 2nd
Dubai Companies Cup kicked off in the morning
with the official opening ceremony after which
402 athletes of 37 teams geared up to take part
in 7 different challenges and win the cup for
their company!
The idea behind such an event was to create
a unique networking platform outside the hustle
and bustle of daily working life, where companies
and their employees get a chance to interact in
a relaxed atmosphere – and it worked.
The atmosphere was fantastic with fans
loyally supporting the athletes in the different
categories: soccer, rope pulling, fitness challenge,
relay, pistol shooting, archery and wall climbing.
This diverse selection of disciplines was
a perfect opportunity for the participants to
demonstrate their athletic talents as well as
keeping the spectators, which consisted of their
colleagues, families and friends, entertained
throughout the day.
It was possible to follow the starting times
of all athletes by downloading the events app
(created by SAP and Consol Mena) and 6 of the
spectators won AED 500 vouchers from Puma.
Besides the 7 challenges they were entertained
at the PUMA Social Club: while relaxing in
beanbags and listening to live music by Mike and
Matt, they could watch the others playing table
soccer or table tennis. Mercedes Gargash offered
chances for test drives with their newest models
and in the medical area everybody could get a
free Diabetes test done by Bayer or a massage
by Medwin Medical Center.
The event was a perfect example of how
sport connects people in a unique way with the
sportsmanship spirit on par with the competitiveness
bringing up a sense of camaraderie among not
only the athletes but the fans and spectators.
Additionally to medals and cups, AED 1000
Puma vouchers, weekend Mercedes test drives,
vouchers from Jebel Ali Golf Resort & Spa and
many more prizes from all our sponsors were
up for grabs.
A big “Thank you” goes to all the helpers,
sponsors (SAP, Puma, JA hotel group) and
supporters (Bayer, Consol Mena, DP World,
Dubai Silicon Oasis, Earlybird, Lexmark, Medwin
Medical Center, Mercedes Gargash, Original
Fitness). Without their support it wouldn’t have
been possible to organize an event like this for
around 900 athletes, fans and organizers.■
Andrea Werner
AHK Dubai
30
ISSUE 10 MAJLIS
INSIDE AHK
INSIDE AHK
Here are the winners:
Best Team:
1. Audi Volkswagen ME
2. Kühne & Nagel 2
3. German International School Dubai
Soccer:
1. Dubai Silicon Oasis Authority
2. Audi Volkswagen ME
3. German International School Dubai
Fitness Challenge Male:
Wall Climbing Male:
1. Audi Volkswagen ME:
Luis Vargas, Clemens Winkler
2. Puma 1:
Abdelhamid Oraibi, Tim O’Shea
3. EFRC Firefighters:
Rene Wauro, Thomas Trimmel
1. German International School Dubai:
Benjamin Lützkendorf
2. EFRC Firefighters:
Michael Achenrainer
3. Kühne + Nagel 1:
Borys Savostianov
Fitness Challenge Female:
Wall Climbing Female:
Pistol Shooting:
1. Kühne & Nagel 2:
Marijke Verhaegen, Michaela Tapken
2. Kühne & Nagel 2:
Monika Purschke , Georgina Lopez
3. Mercedes Gargash Detour:
Hana Mathew, Prerna Mokha
1. DHL Express Yourself:
Genevieve Boni
2. Kühne & Nagel 2:
Georgina Lopez
3. Bayer 3:
Monta Krulite
1. Knipex : Sascha Andreas
Siemens: Godwin Fernandes
2. TÜV ME: Sharon Galicia
3. Obermeyer: Ramonchito Olavydez
DP World: Nouman Nasir
Kühne & Nagel 1: Borys Savostianov
Archery:
Relay:
Rope Pulling:
1. Endress + Hauser:
Necmi Selimoglou
2. EFRC Firefighters:
Daniel Ziller
3. German International School Dubai:
Dr. Milan Dlabal
Audi Volkswagen ME:
Thierry Juilland
1. Audi Volkswagen ME:
Luis Vargas, Thierrry Juilland
2. German International School Dubai:
Dr. Milan Dlabal, Benjamin Lützkendorf
3. TÜV ME:
Kasi Naranayan, Rodelio Maycong
1. SAP
2. Merck Serono 1
3. DHL Tornadoes
MAJLIS ISSUE 10
31
INSIDE AHK
INSIDE AHK
GERMAN SPRING
FESTIVAL 2013 IN RAK
O
nce again the beginning of the warm
season in the Northern Emirate of
Ras Al Khaimah was celebrated
with the German Spring Festival.
The festival, organized by the RAK Chapter of
the German Emirati Joint Council for Industry
& Commerce (AHK), took place on March 15
and saw over 200 guests gathering in the tent
erected in front of the Hilton Ras Al Khaimah.
The high attendance and the enthusiasm which
welcomed the two music bands – “Lollypop” from
Germany and “Bezauer Dorfmusikanten” from
Austria – proved that the German Spring Festival
in its second edition has already established itself
as a “traditional” event in RAK, much awaited
by both the growing German speaking as well
as the local community.
The success of the event was possible
thanks to the dedication and commitment of
the members of the AHK RAK Chapter and the
generosity of our sponsors: Stevin Rock, Quarry
& Mining, RAK - German Engineering, Ras Al
Khaimah Free Trade Zone, Knauf and Eskate
Middle East.
Very special thanks go to the festival organizing
committee within the AHK RAK Chapter: Moritz
Kerler, Andreas Hangarter, Sandra Woest and
Kathrin Lemke. ■
Daniela Calligaro
AHK Dubai
RAK-GERMAN
ENGINEERING FZC
AUTOMOTIVE - AEROSPACE
32
ISSUE 10 MAJLIS
INSIDE AHK
INSIDE AHK
MAJLIS ISSUE 10
33
INSIDE AHK
INSIDE AHK
AHK SOLIDIFIES ITS POSITION IN SHARJAH
S
harjah is one of seven emirates of the
United Arab Emirates (UAE). It covers a
total area of 2,590 km² and is the third
largest emirate in the UAE located about
170km away from the capital city, Abu Dhabi. The
population of the emirate consists of 829,730
inhabitants (as per 2010 data). Geographically,
Sharjah borders with Oman, Arabian Gulf and Indian
Ocean, and comprises areas such as Sharjah city,
Kalba, Dibba and Khorfakkan, the last three situated
on the east coast. Further regions considered as
the emirate’s territory include the Nahwa village,
located within the Omani region of Madha, and
the Sir Abu Nu’ayr Island located in the Arabian
Gulf. The Ruler of Sharjah since 1972, is H.H. Dr.
Sheikh Sultan bin Mohammed Al Qasimi.
Named by UNESCO in 1998 as “The Cultural
capital of the Arab World”, Sharjah is suitably
recognized as the cultural hotspot of the UAE.
Furthermore, its highly diversified economy, home to
several universities, free zones, ports & airports, as
well as regular occurrence of widely acknowledged
exhibitions and events, allow the emirate to claim
its significant role in today’s vision of the United
Arab Emirates.
Founded in 2009, the independent government
entity, Sharjah Investment and Development
Authority (Shurooq) chaired by H.E. Sheikha Bodour
bint Sultan Al Qasimi, has since been committed
to social, cultural, environmental and economic
development of the emirate of Sharjah, with the
mission to sustain the emirate’s distinct Arab and
Islamic identity.
The Sharjah Chapter of the German Emirati
Joint Council for Industry & Commerce (AHK) was
formally established in June 2012, in collaboration
with Shurooq. The core objective of the venture
was to strengthen the relationship between AHK
and Sharjah, create greater understanding of the
needs and expectations of the Sharjah business
community, as well as explore innumerable
opportunities the emirate of Sharjah has to offer
to the German business community.
The partnership between AHK and Shurooq
took to a higher level on February 26th 2013,
when the joint Sharjah - German Roundtable event
was organized. The guests were welcomed to the
iconic Sharjah Chamber of Commerce & Industry
premises, where a tailor-made half-day program
was showcased. A number of prominent speakers
and substantial number of attendees from both
local and German societies enjoyed the lectures
focused on travel & tourism, logistics, renewable
energies and healthcare, sectors identified by
Shurooq as presently most essential to further boost
the emirate’s economy. Among the distinguished
guests, the organizers were honored to receive
H.E. Sheikha Hoor bint Sultan Al Qasimi and H.E.
Sheikha Nawar Al Qasimi, who at the end of the
program kindly invited the participants to discover
the newly renovated Sharjah Art Foundation in the
Heart of Sharjah, home to the 2013 Sharjah Biennial.
The German Emirati Joint Council for Industry &
Commerce (AHK) expresses its highest gratitude to
the Sharjah Investment and Development Authority
(Shurooq), Sharjah Chamber of Commerce &
Industry, Sharjah Commerce & Tourism Development
Authority, Sharjah Airport International Free Zone
Authority (SAIF), Gulftainer Company Limited,
Bee‘ah, Sharjah Health Authority, and all those
involved for their support and contribution to
this project. ■
Dr. Anna Uzarowska
AHK Dubai
Photos courtesy: Sharjah Investment &
Development Authority (Shurooq)
34
ISSUE 10 MAJLIS
OU
S
OUR NEW MEMBERS
Al Manzil Hotel
Mr. Stefan Viard
General Manager
Dubai, United Arab Emirates
www.almanzilhotel.ae
Farnek Avireal
Mr. Julian Khalil
Division Manager - Cleaning
Dubai, United Arab Emirates
www.farnek.com
MMC Group FZ LLC
Mr. Eric Michael Gottschalk
CEO
Dubai, United Arab Emirates
www.mmc-group.ae
Bennett Jones LLP - Abu Dhabi
Mrs. Ofer Julia
Associate
Abu Dhabi, United Arab Emirates
www.bennettjones.com
FXME (MEGroup)
Mr. Gordon Robertson
Director
Dubai, United Arab Emirates
www.fxme.ae
www.me-group.ae
PERI LLC
Mr. Ulrich Rottler
Managing Director UAE, Oman
Dubai, United Arab Emirates
www.perime.com
Berner AE
Mr. Naim Khayyat
Marketing & Business
Dubai, United Arab Emirates
www.berner.ae
GAB Middle East FZ LLC
Mr. Roshan Chacko
Managing Director
Dubai, United Arab Emirates
www.gab-me.ae
Camelot Management Consultants
Middle East JLT
Mr. Marcus Meissner
Managing Partner Middle East & Asia
Dubai, United Arab Emirates
www.camelot-mc.ae
German Dental Oasis
Ms. Homaira Marteen
General Manager
Dubai, United Arab Emirates
www.germandentaloasis.com
CP Furniture Systems Middle East JLT
Mr. Abdullah Hamouch
Area Manager Middle East
Dubai, United Arab Emirates
www.cpmoebel.com
www.cpmoebel.de
German Mirror
Lubricants and Greases
Mr. Vikas Shahani
Sales Manager
Sharjah, United Arab Emirates
www.germanmirror.com
Dubai Airport Freezone (DAFZ)
Ms. Asma Al Falasi
Senior Officer, Marketing
Dubai, United Arab Emirates
www.dafz.ae
Hendrickx-Consult JLT
Mr. Huub Hendrickx
Managing Director
Dubai, United Arab Emirates
EMT GmbH Europe & Middle
East Tradebridge
Ms. Heike Kasper
General Manager
Berlin, Germany
www.emt-tradeconsulting.com
etna International Computer
Software Trading LLC
Ms. Midia Mikolai
CEO & Owner
Dubai, United Arab Emirates
www.etna-international.com
Europcar (Universal Rent A Car)
Mr. Satta Dheeraj
Senior Marketing Executive
Abu Dhabi, United Arab Emirates
www.europcar-abudhabi.com
Hoesch Contecna Middle East LLC
Mr. Leif Laszig
Managing Director
Dubai, United Arab Emirates
www.hoeschcentecname.com
Jumeirah Lakes Towers
(JLT) Free Zone
Mr. Belal Jassoma
Business Development Executive
Dubai, United Arab Emirates
www.jlt.ae
Khairallah Advocates &
Legal Consultants
Ms. Jouslin Khairallah
Manager
Dubai, United Arab Emirates
www.khairallahlegal.com
RIM Logistics GmbH
Mr. Karl-Heinz Wessel
Procurator
Frankfurt am Main, Germany
www.rimlogistics.com
Selkar Trading F.Z.E
Mr. Rahim Nilavar
General Manager
Dubai, United Arab Emirates
www.selkar.com
Takaful Emarat - Insurance (P.S.C)
Mr. Stefan Egger
Chief Operating Officer
Dubai, United Arab Emirates
www.takafulemarat.com
The St. Regis Saadiyat Island Resort
Mrs. Katrin Thielges
Sales Manager - Leisure
Abu Dhabi, United Arab Emirates
www.stregissaadiyatisland.com
TOW Automotive GmbH
Mr. Ralf Hartzig
Managing Director
Norderstedt, Germany
www.tow-automotive.com
INDIVIDUAL MEMBERS
Kumars Taheri-Tafreshi
Procurement & Supply Chain Expert
Dubai, United Arab Emirates
Peter Kruse
Director
Dubai, United Arab Emirates
as per March 17th 2013
MAJLIS ISSUE 10
35
TRADE
FAIRS
- MESSE
TRA
ADE
E FA
A
IRS MÜNCHEN INTERNATIONAL
4–7
June
201
3,
Mun
ich
transport logistic is the world´s biggest trade fair for the multi-faceted industry of moving goods by
road, rail, water and air. The fair´s portfolio covers logistics and freight transport, telematics and in-company
transport and material flow.
Every two years transport logistic brings the “who’s who” in the industry together in Munich for a unique
exhibition. In 2011, 1,893 exhibitors from 59 countries participated in the exhibition to present their latest
developments to 51,310 highly qualified trade visitors from 137 countries.
Integrated into transport logistic 2013 is Air Cargo Europe, an exhibition and conference for the global
air cargo business taking place for the fifth time. The extensive conference programme and the 6th Air
Cargo Europe provide an expert overview of new markets, trends and innovations in the international
transport and logistics industry. Over the last three decades, transport logistic has become an unmissable
event promising new contacts, technologies for the future, sector trends, growth markets and an extensive
conference program. ■
For more info please visit: www.transportlogistic.de/en/Home
drinktec is the World's Leading Trade Fair for the
kinds of beverages and liquid food – raw materials
Parallel to drinktec, oils+fats 2013 takes
Beverage and Liquid Food Industry. It is the most
and logistics solutions included. The themes of
place for the fifth time. It has already gained
important trade fair for the sector. Manufacturers
beverages marketing and packaging design round
importance as the world´s only dedicated trade
and suppliers from all over the world – global
off the portfolio.
fair for the technology and trade in oils and fats.
companies and SMEs alike – meet up here with all
drinktec 2013, which takes place at the
Vegetable and animal oils and fats are a growth
sizes of producers and retailers of beverages and
Messe München exhibition centre in Munich from
market and one that is becoming ever more
liquid food products. Within the sector drinktec is
September 16 to 20, 2013, is expected to attract
important. oils+fats informs the industry about
regarded as the number one platform for launching
around 1,500 exhibitors from over 70 countries
new technological developments, shows the whole
new products on the world market. At this event
and approximately 60,000 visitors from more than
spectrum of products and services and presents
manufacturers present the latest technology for
170 countries.
also the latest trends.
processing, filling, packaging and marketing all
Exhibition areas include Process technology
Visitors make their way to Munich from
for the production / processing of beverages, milk
approximately 50 different countries, bringing
and liquid food, Filling and packaging technology,
the proportion of visitors from outside Germany
Process automation, engineering, control and IT
to almost 60 percent – a figure which represents
solutions, PETpoint (PET technology for beverages
a further significant rise in international interest.
and liquid food), Containers, packing materials,
The product categories on display include
equipment and closures, Raw materials, agents and
Production and processing, Quality control and
additives, Energy systems, water and waste water,
assurance, Raw and auxiliary materials, Logistics,
Marketing, Restaurant and catering equipment,
Filling and packaging technology, Research and
supplies and mobile facilities.
Institutions and publishers. ■
For more
mor info visit: www.drinktec.com/en/Home
For more info visit: www.oils-and-fats.com/en/Home
16
-2
Sep 0
tem
ber
201
3, M
uni
ch
36
ISSUE 10 MAJLIS
TRA
ADE FA
AIRS
S
TRADE FAIRS - MESSE MÜNCHEN INTERNATIONAL
18 - 2
1
Septe
mber
2013,
Johan
nesbu
rg
In ad
addition to the world´s leading trade fair, bauma
Cumulative gross-domestic product in the Sub-
in Munich,
M
Messe München also organizes the brand
Sahara region is expected to increase by some 6%
events bauma China in Shanghai and bC India in
ev
in 2012 while the South African government alone
Mumbai hence bringing world class expertise to
M
is planning to invest EUR 320 billion to expand the
the table.
th
country’s infrastructure. Countries south of the Sahara
The premiere of bauma Africa is attracting great
are also rich in natural resources such as diamonds,
interest in the sector, both at home and abroad:the
gold and chrome, which promotes investments in
The first bauma Africa, the International
ational Trade
South African Construction and Mining Equipment
the mining sector.
Fair for Construction Machinery, Building Material
Suppliers' Association (CONMESA) expressly welcomes
The range of products includes but is not limited to
Machines, Mining Machines and Construction
the launch of a show for the whole construction
all around Construction Sites, Mining, Extraction and
Vehicles, takes place from September 18–21, 2013 in
and mining branch. Strong partners from all over
Processing of Raw Materials, Production of Building
Johannesburg and is directed primarily at attendees
the world will also support the show.
Materials and Component and Service Suppliers.■
from Sub-Saharan Africa. Organizing trade fairs for
The Sub-Sahara region is on the move, a fact
the international construction machinery sector is a
demonstrated by positive economic forecasts and
core competence of Messe München International.
extensive investments in the countries’ infrastructures.
7-9
October
2013,
Munich
For more info please visit:
www.bauma-africa.com/en/home
24 - 26
3,
er 201
Octob
ai
Mumb
New environmental
technology fair for
the Indian market
The first IFAT INDIA - India’s Leading Trade
Fair for Water, Sewage, Refuse and Recycling
takes place from October 24 to 26, 2013 at the
Bombay Convention & Exhibition Centre (BCEC).
Messe München already organizes two
EXPO REAL, the International Trade Fair for
logistics, infrastructure and residential property for
established events for the sector: IFAT in Munich,
Property and Investment, has been held every
institutional investors. The event is accompanied
the world’s largest environmental technology
October since 1998, in Munich Germany. The
by an extensive conference programme: across
trade fair, and IE expo in Shanghai. IFAT INDIA
German Emirati Joint Council for Industry and
five forums, 400 speakers discuss current trends
now provides an additional international platform
Commerce together with its representative offices
and innovations in the real estate, investment and
in an up-and-coming market. The Indian market
in Qatar and Oman are the official representatives
financial markets. Among others the topics to be
for environmental services is set to grow to
for EXPO REAL for UAE, Qatar and Oman.
discussed will be: bank financing and refinancing,
a total volume of 3.2 billion euros by 2013.
The largest B2B trade fair for commercial real
demographic change and its importance for the
Increasing urbanization and greater environmental
estate in Europe focuses on networking, market
property sector, sustainability in the property sector
consciousness in India are leading to a growing
orientation and valuable business contacts. Across
and the focus will be special properties – hotels,
demand for modern environmental technologies
the 64,000 sqm site, 1,700 exhibitors present
logistics, and retail.
and services, which is what the event is focusing
their real estate product portfolios. These figures
The market in Germany and its neighboring
on. Exhibitors and visitors alike therefore have huge
underline the show’s importance as an international
countries in Central Europe have proved to be a
opportunities to tap into. The product categories
networking platform. The high international
particular attraction. For investors from outside
on display are broadly categorized into: Water
participation at EXPO REAL ensures the exhibitors
Germany, too, EXPO REAL is an excellent gateway
extraction and treatment, Water and sewage
and visitors access to new markets. Since 71%
to the market. ■
treatment, Water distribution and sewers, Refuse
disposal and recycling, Generating energy from
of the visitors have executive responsibility, it is
a meeting place for decision-makers.
For more info visit: www.exporeal.net
EXPO REAL participants cover the entire spectrum
waste materials, Energy efficiency technologies,
services and products within the range of water,
of the real estate industry: project developers and
For enquiries about Messe
sewage, refuse and recycling, Decontamination of
managers, investors and financiers, consultants
München International Trade
old sites/soil treatment, Air pollution control and
and agents, architects and planners, corporate
Fairs, please contact:
noise reduction, Measuring, control and laboratory
real estate managers and expansion managers
Sruthi.S@ahkuae.com
technology, Environment management and services
and Science, research, technology transfer. ■
as well as representatives from economic regions
and cities. The focus of the show will be put
on commercial property: Office, retail, hotel,
Sruthi Sreedharan
AHK Dubai
For more info visit: www.ifat-india.com/
MAJLIS ISSUE 10
37
TRADE
FAIRS
- MESSE
TRA
ADE
E FA
A
IRS BERLIN
With full display halls, the biggest tradeshow
for Consumer Electronics and Home Appliances
worldwide will once again meet its enthusiastic
audiences and visitors from September 6 to
11, 2013.
Divided into seven different segments that
occupy a display area of 142,000 sqm, IFA
features the entire range of brands, products
and innovations at IFA Home Entertainment, IFA
Audio Entertainment, IFA Home Appliances, IFA
My Media, IFA Public Media, IFA Communication
and IFA Technology & Components. On these
spaces, international and large-scale companies
like Sony, Samsung, Panasonic, Miele, Siemens
e
24-27
September
2013, Berlin
CMS Berlin – Cleaning. Management. Services
is Europe’s leading International Trade Fair for
Cleaning Systems, Building Management and
Services. The biannual event will take place this
year from 24 to 27 September on the Berlin
Exhibition Grounds, featuring, for the first time,
an international conference. During the previous
event, in September 2011, 354 exhibitors from
20 countries provided a comprehensive overview
of their products, systems and work methods,
which represented the entire range of cleaning
ITB Asia - Asia’s international travel industry event
set to become even bigger and better in 2013
In October 2012, ITB Asia, the annually held
B2B trade show and convention, organised by
Messe Berlin (Singapore), celebrated its fifth
anniversary. Over three days, the show recorded
almost 8500 attendees from 92 countries, a
12% increase from 2011, making it one of the
region’s most international travel trade events. ITB
Asia is the Asian contribution to the famous ITB
brand, the premier meeting place for the travel
industry, and brings together top international
buyers from MICE, leisure and corporate travel
markets with exhibitors from all sectors of the
38
ISSUE 10 MAJLIS
and Bosch, as well as exhibitors showcasing
smaller electrical appliances debut innumerablee
innovative products that keep taking the industry
ry
another step forward.
Like never before, IFA attracted 142,300
300
trade visitors in 2012, which meant an increase
of 7 percent compared to the numbers of 2011,
with nearly a third of them coming from abroad
(42,800). These numbers of growth not only
reflect that IFA is the industry’s number one
business platform, but also how this trade fair
continues to underline the global importance
for the industry, trade and media.
As already stated by Dr. Göke, Chief Operating
Officer of Messe Berlin, “The digital and networked
world is at home in Berlin”. And without any
doubts, with these promising figures that keep
exceeding expectations, IFA and Berlin have
become the meeting place of the digital world
and will continue to prove so in the years to come.
systems and cleaning agents to around 15,500
trade visitors (8% more than in 2009) from more
than 60 countries. CMS 2013 will again provide a
comprehensive overview of the cleaning industry’s
range of products and services. All the leading
manufacturers of cleaning machines and equipment
as well as cleaning, care and disinfectant products
are expected to be in the German capital. For the
first time, Messe Berlin is hosting the International
CMS Conference, as an integral part of the trade
fair’s supporting programme.
Under the theme “Sustainable Competitiveness
in the Cleaning Sector“, the two-day conference
will be addressing delegates from every sector of
the industry. Senior cleaning industry executives
from Europe, North America, South America, India
and China will be examining this future-oriented
topic in a global context. Against the backdrop
of climate change and resource shortages,
travel value chain, including destinations, airlines
and airports, hotels and resorts, theme parks
and attractions, inbound tour operators and
destination management companies, cruise lines,
spas, venues, other meeting facilities and travel
technology companies from the Asia-Pacific region,
the Middle East, Europe, the Americas and Africa.
Since Asia continues to be the driving force
in global tourism and the outlook for most Asian
markets is positive, it comes as no surprise that
the organisers are planning to take up two floors
of exhibition space next year when it returns
to the newly refurbished Suntec Singapore
Convention Centre.
Besides the trade show, ITB Asia offers more
networking opportunities, such as conferences,
workshops, seminars and evening functions, and
organises a buyers programme with pre-scheduled
appointments with international hosted buyers.
The German Emirati Joint Council for Industry
& Commerce is the official representative of the
6-11
Sept
emb
er
2013
, Ber
lin
The German Emirati Joint Council for Industry
& Commerce is the official representative of the
organiser Messe Berlin GmbH in the Gulf Region. ■
For more information
please contact:
Karin.Zangerl@ahkuae.com
Karin Zangerl
AHK Abu Dhabi
designers of cleaning machines and equipment
put the focus more and more on energy and
cost efficiency. Likewise, service providers of the
building management and cleaning industry are
developing concepts and strategies for a more
sustainable facility management.
The German Emirati Joint Council for Industry
& Commerce is the official representative of the
organiser Messe Berlin GmbH in the Gulf Region. ■
For more information,
please contact:
Kerstin.Abed@ahkuae.com
Kerstin Abed
e
AHK Dubai
232
Oct 5
obe
r
201
3
Sin ,
gap
ore
organiser Messe Berlin GmbH in the Gulf Region. ■
For more information, please contact:
Zenobia.Chiba@ahkuae.com
Zenobia Chiba
AHK Dubai
TRA
ADE FA
AIRS
TRADE FAIRS - LOCAL
GISEC
The Middle East’s most anticipated IT Security
Knowledge Platform will be launched this summer
at the Dubai World Trade Centre
Some interesting statistics about IT Security:
US$ 344 billion approx. is the annual cost
globally for businesses and government due
to cyber attacks.
50% of all attacks are aimed at corporations
with more than 2500 employees whilst 18%
target SMEs.
Stuxnet, Du Qu, Flame, Gauss and Shamoon
reflect an alarming rise in zero-day vulnerablilities
and attacks targeting the Middle East region.
Since IT security is no longer an option but a
necessity, it is a great opportunity to meet with
companies at GISEC and to understand the
legislative landscape of cyber security across
the Middle East and what changes need to be
implemented to provide a defence on all fronts.
Also network with like-minded professionals
GULF INFORMATION SECURITY
EXPO & CONFERENCE
across an array of industry verticals including
Finance, Energy, Legal, Telecommunications
and Government sectors.
une i
5, J
a
3 - , Dub
3
1
20
• Two days of focused IT security conferences, with
actionable recommendations, insight and knowledge
• Keynotes to be delivered by regional and
international industry gurus
• Unite the public and private sector agendas in
promoting better cyber security
• Address urgent cyber security challenges including
electronic fraud, sabotage, data manipulation, theft
of valuable intellectual property and more
The German Emirati Joint Council for Industry
& Commerce is the official representative of
GISEC towards the German market. ■
For more information, please visit www.gisec.ae
NO. 1 ICT
EVENT IN
THE MEASA
REGION
GITEX TECHNOLOGY WEEK is one of Dubai’s
oldest and best established trade shows.
Launched in 1981, GITEX has been growing
ever since to become the business gateway to
the Middle East, Africa and South Asia Region
for the whole ICT industry. GITEX’s growth is
synonymous with the evolution of Dubai as a
global destination.
Industry sectors represented at GITEX are:
• Business Solutions
• Consumer Tech
• Gulfcomms
• Card Tech
• Digital Marketing
• Mobile, Apps & Content World
• Cloud Confex
• Government
• SME Zone
More than 3,570 exhibitors from 54 countries
and almost 140,000 ICT professionals visiting
from 144 countries are expected at this year’s
event. At the GITEX Conferences, ICT leaders
from key industry verticals will present their
solutions or share their experiences. Topics
covered are:
20-2
4
Octo
ber
2013
, Du
bai
•
•
•
•
•
Cloud Confex and Cloud Awards
Big Date
Digital Strategies Forum
Industry Briefings
Financial Technology Conference
Exhibitors and visitors can equally benefit
from the business matchmaking online portal
ConneXions in order to browse through profiles
of visitors and exhibitors and set appointments
even before arriving at the show. The German
Emirati Joint Council for Industry & Commerce
is the official representative of GITEX towards
the German market. We would be happy to
provide you with more information on on the
manifold features of Gitex and assist you with
your participation.
For more information, please visit www.gitex.com
For enquiries about GITEX and
GISEC, please contact:
Zenobia.chiba@ahkuae.com
Zenobia Chiba
AHK Dubai
MAJLIS ISSUE 10
39
TRADE FAIR CALENDAR
TRADE FAIR CALENDAR
Trade Fairs in the Gulf Region: April - September 2013
Dates
City
Trade Fair
07.05.-09.05.2013
Manama
gulfBID - Gulf Construction, Interiors & Furniture Exhibition
07.05.-09.05.2013
Manama
Gulf Interiors
29.09.-02.10.2013
Manama
MEPEC - Middle East Process Engineering Conference & Exhibition
23.04.-04.05.2013
Kuwait
Arabic Book Trade Fair
24.04.-27.04.2013
Kuwait
Asian Hunting & Shooting Exhibition
05.05.-07.05.2013
Kuwait
Kuwait Environment, Water & Energy Exhibition
13.05.-15.05.2013
Kuwait
Travel World Expo (TWE) - Kuwait International Travel & Tourism Exhibition
27.05.-05.06.2013
Kuwait
Kuwait Industries Exhibition
27.06.-09.07.2013
Kuwait
Ramadan Food & Household Exhibition
16.09.-18.09.2013
Kuwait
The Big 5 Kuwait
23.04.-25.04.2013
Muscat
GHEDEX Global Higher Education Exhibition
13.05.-16.05.2013
Muscat
Oman International Food Forum
05.05.-07.05.2013
Muscat
Oman Power & Water Summit
14.05.-15.05.2013
Muscat
Solar West Asia
02.09.-04.09.2013
Muscat
Food and Hospitality Oman
11.09.-13.09.2013
Muscat
Real Estate Show
16.09.-18.09.2013
Muscat
Oman Office Show
23.09.-25.09.2013
Muscat
MEDHEALTH & WELLNESS
30.09.-02.10.2013
Muscat
Infra Oman
22.04.-25.04.2013
Doha
8th World Chambers Congress and Exhibition
23.04.-25.04.2013
Doha
Qatar International Exhibition for Information Technology and Communication
06.05.-09.05.2013
Doha
Project Qatar (with Energy Qatar, Makinat Qatar, Qatar StoneTech, Heavy Max)
06.05.-08.05.2013
Doha
ITE Qatar - International Trade Exihibition for Partners and Franchise
16.05.-18.05.2013
Doha
Mothers, Baby & Kids Show
16.05.-19.05.2013
Doha
Wedding Exhibition
27.05.-29.05.2013
Doha
Cityscape
04.06.-06.06.2013
Doha
International Conference & Exhibition for Industrial Cooling & Heating Systems & Insulation
05.06.-08.06.2013
Doha
Leather
27.06.-06.07.2013
Doha
Doha Trade Fair
03.09.-06.09.2013
Doha
E-Week Entertainment
10.09.-13.09.2013
Doha
4th Tower Technology Exhibition
10.09.-13.09.2013
Doha
Small & Med Industries Exhibition
17.09.-18.09.2013
Doha
GCC Europe SME Forum
19.09.-22.09.2013
Doha
Doha Furniture and Decoration Exhibition
29.09.-01.10.2013
Doha
Doha Transportation and Rails Road Exhibition
23.04.-25.04.2013
Dubai
Aluminium Dubai
23.04.-25.04.2013
Dubai
DEAL
24.04.-26.04.2013
Dubai
Photo World Dubai
24.04.-26.04.2013
Abu Dhabi
International Book Fair
06.05.-08.05.2013
Dubai
Airportshow - Airport Build & Supply Exhibition
06.05.-09.05.2013
Dubai
Arabian Travel Market
BAHRAIN
KUWAIT
OMAN
QATAR
UAE
40
ISSUE 10 MAJLIS
TRADE FAIR CALENDAR
TRADE FAIR CALENDAR
Dates
City
Trade Fair
UAE
14.05.-15.05.2013
Dubai
Cards & Payments Middle East
20.05.-23.05.2013
Dubai
INDEX - International Design Exhibition
21.05.-23.05.2013
Dubai
PALME - Exhibition of Professional Sound, Light, Music, Audio Visual & Systems Integration
15.05.-17.05.2013
Dubai
The Office Exhibition - design and management of the office environment
28.05.-30.05.2013
Dubai
Beautyworld Middle East - beauty products, hair, fragrances and wellbeing
03.06.-05.06.2013
Dubai
Hospital Build & Infrastructure Middle East
11.06.-13.06.2013
Dubai
Automechanika Middle East - international show for the automotive aftermarket
11.06.-13.06.2013
Dubai
Hardware + Tools Middle East
03.09.-05.09.2013
Dubai
Gulf Glass - Int. Trade Fair for glass industry
04.09.-07.09.2013
Abu Dhabi
Int. Hunting & Equestrian Exhibition
10.09.-12.09.2013
Dubai
Materials Handling Middle East - Warehousing, Transportation & Services
16.09.-20.09.2013
Dubai
SIBOS - Int. Exhibition and Conference for financial services
23.09.-25.09.2013
Abu Dhabi
Power + Water Middle East
28.09.-30.09.2013
Dubai
Hotel Show
29.09.-01.10.2013
Dubai
Int. Technological Exhibition for Paper, Printing & Converting Industries
29.09.-02.10.2013
Abu Dhabi
Middle East Workboats
Trade Fairs in Germany: April - September 2013
GERMANY
23.04.-25.04.2013
23.04.-26.04.2013
24.04.-27.04.2013
24.04.-27.04.2013
04.05.-09.05.2013
06.05.-10.05.2013
13.05.-16.05.2013
13.05.-16.05.2013
14.04.-16.05.2013
14.05.-16.05.2013
14.05.-17.05.2013
29.05.-01.06.2013
04.06.-07.06.2013
09.06.-10.06.2013
10.06.-13.06.2013
11.06.-13.06.2013
19.06.-21.06.2013
21.08.-25.08.2013
23.08.-27.08.2013
28.08.-31.08.2013
06.09.-11.09.2013
08.-09.-10.09.2013
11.09.-13.09.2013
11.09.-13.09.2013
12.09.-22.09.2013
14.09.-16.09.2013
16.09.-20.09.2013
16.09.-21.09.2013
16.09.-21.09.2013
17.09.-19.09.2013
18.09.-19.09.2013
18.09.-21.09.2013
19.09.-22.09.2013
20.09.-22.09.2013
21.09.-29.09.2013
24.09.-26.09.2013
24.09.-26.09.2013
24.09.-27.09.2013
25.09.-28.09.2013
26.09.-29.09.2013
in 09.2013
Nürnberg
Berlin
Friedrichshafen
Stuttgart
Frankfurt/M.
Hannover
München
Köln
Nürnberg
Nürnberg
Stuttgart
Nürnberg
München
Frankfurt/M.
Frankfurt/M.
Frankfurt/M.
München
Köln
Frankfurt/M.
Friedrichshafen
Berlin
Köln
Düsseldorf
Düsseldorf
Frankfurt/M.
Leipzig
München
Hannover
Essen
Stuttgart
Köln
Düsseldorf
Köln
Dortmund
Friedrichshafen
Nürnberg
Stuttgart
Berlin
Düsseldorf
Augsburg
Stuttgart
POWTECH + TechnoPharm - Int. Trade Fair for Mechanical Processing Technologies & Instrumentation
WASSER BERLIN INTERNATIONAL
AERO - Int. Trade Exhibition for General Aviation
INTERVITIS INTERFRUCTA - Int. Technology Trade Fair for Wine, Fruit, Fruit Juice and Spirit
IFFA - The No. 1 for the Meat Industry
LIGNA - World Fair for the Forestry & Wood Industries
LASER World of PHOTONICS
interzum - Int. Fair for the Furniture & Interior Construction Industries' Supplying Sections
PCIM Europe - Power Electronics, Intelligent Motion, Renewable Energy & Energy Management
SENSOR+TEST - The Measurement Fair
The Int. Trade Fair for Quality Assurance
Stone+tec - Int. Trade Fair for the Natural Stone & Stone processing Technology
transport logistic
Hair & Beauty
Texprocess - Leading Int. Trade Fair for Processing Textile & Flexible Materials
Techtextil - Int. Trade Fair for Technical Textiles & Nonwovens
Intersolar Europe - The World's Largest Exhibition for the Solar Industry
gamescom
Tendence
EUROBIKE
IFA - Consumer Electronics Unlimited
spoga+gafa/spoga horse - Int. Trade Fair for Equestrian Sports
GDS - International Event for Shoes & Accessories
GLOBAL SHOES
IAA Passenger Cars
MIDORA - Trade Fair for Watches and Jewellery
drinktec - World's Leading Fair for Beverage & Liquid Food Technology
EMO - The World of Metalworking
SCHWEISSEN & SCHNEIDEN
COMPOSITES EUROPE
dmexco - Digital Marketing Exposition & Conference
EXPOPHARM - Int. Pharmaceutical Trade Fair
Kind + Jugend - Trade Show for Kids' First Years
Inter-tabac
INTERBOOT
FachPack
VISION - Int. Trade Fair for Machine Vision
CMS - Cleaning. Management. Services
REHACARE International
RENEXPO - Int. Energy Trade Fair
IT & Business / DMS EXPO
MAJLIS ISSUE 10
41
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‫‪٢٠١٢‬‬
‫ﺧﺪﻣﺔ اﺳﺘﺮداد ﻗﻴﻤﺔ ﺿﺮﻳﺒﺔ‬
‫اﻟﻘﻴﻤﺔ اﻟﻤﻀﺎﻓﺔ ﺑﺄﻟﻤﺎﻧﻴﺎ ﻟﻌﺎم‬
‫إن اﳌﺠﻠﺲ اﻷﳌﺎين اﻹﻣﺎرايت اﳌﺸﱰك ﻳﺴﺎﻋﺪ اﻟﴩﻛﺎت‬
‫اﳌﺤﻠﻴﺔ ﰲ اﳌﻄﺎﻟﺒﺔ ﺑﺎﺳﱰداد ﴐﻳﺒﺔ اﻟﻘﻴﻤﺔ اﳌﻀﺎﻓﺔ‪ ،‬ﺑﺸﺄن‬
‫اﻟﺘﻜﺎﻟﻴﻒ اﳌﺘﻌﻠﻘﺔ ﺑﺎﻷﻋامل ﰲ أﳌﺎﻧﻴﺎ‪.‬‬
‫ﺗﺴﺘﻄﻴﻊ اﻟﴩﻛﺎت اﳌﺤﻠﻴﺔ اﻟﺘﻲ دﻓﻌﺖ ﴐاﺋﺐ اﻟﻘﻴﻤﺔ‬
‫اﳌﻀﺎﻓﺔ ﰲ أﳌﺎﻧﻴﺎ أن ﺗﻄﻠﺐ اﺳﱰداد ﴐاﺋﺐ اﻟﻘﻴﻤﺔ اﳌﻀﺎﻓﺔ‬
‫ﻣﻦ اﻟﺠﻬﺎت أو اﻟﺴﻠﻄﺎت اﳌﺨﺘﺼﺔ ﺑﺎﻟﴬاﺋﺐ ﺑﺄﳌﺎﻧﻴﺎ‪.‬‬
‫ﺗﻘﺪم ﻏﺮﻓﺔ اﻟﺘﺠﺎرة واﻟﺼﻨﺎﻋﺔ اﻷﳌﺎﻧﻴﺔ ﰲ ديب ﺧﺪﻣﺎت‬
‫اﺳﱰداد ﴐاﺋﺐ اﻟﻘﻴﻤﺔ اﳌﻀﺎﻓﺔ اﳌﻔﺮوﺿﺔ ﰲ أﳌﺎﻧﻴﺎ ﻣﻦ ﺧﻼل‬
‫ﻣﻜﺘﺐ اﻟﴬاﺋﺐ اﳌﺮﻛﺰﻳﺔ اﻷﳌﺎﻧﻴﺔ اﻹﺗﺤﺎدﻳﺔ ﺑﺎﻟﺘﻌﺎون ﻣﻊ‬
‫ﴍﻛﺔ ﺧﺪﻣﺎت اﺳﺘﺸﺎرﻳﺔ ﺗﺪﻋﻰ اف ﺟﻲ اس ذ‪.‬م‪.‬م اﻟﺘﻲ ﻳﻘﻊ‬
‫ﻣﻘﺮﻫﺎ ﰲ ﻣﺪﻳﻨﺔ ﺑﻮن‪.‬‬
‫‪ .١‬ﻣﻦ ﻫﻢ اﳌﺆﻫﻠﻮن ﻗﺎﻧﻮﻧﻴﺎً؟‬
‫اﻟﴩﻛﺎت اﳌﺴﺠﻠﺔ ﰲ دوﻟﺔ اﻹﻣﺎرات اﻟﻌﺮﺑﻴﺔ اﳌﺘﺤﺪة ﺑﻐﺾ‬
‫اﻟﻨﻈﺮ ﻋام إذا ﻛﺎﻧﺖ ﴍﻛﺔ ﻣﺤﻠﻴﺔ أم أﺟﻨﺒﻴﺔ‪.‬‬
‫■ اﻟﺘﻲ ﻻ ﺗﻘﻮم ﺑﺄﻳﺔ ﺗﻮرﻳﺪات ﰲ أﳌﺎﻧﻴﺎ‪.‬‬
‫■ اﻟﺘﻲ ﻻ ﺗﻘﻮم ﺑﺘﻨﻈﻴﻢ وإدارة اﳌﻌﺎرض أو اﳌﻌﺎرض‬
‫اﻟﺘﺠﺎرﻳﺔ واﳌﺆمتﺮات ﻟﻌﻤﻼﺋﻬﺎ ﰲ أﳌﺎﻧﻴﺎ‪.‬‬
‫■ ﻳﺠﺐ ﻋﲆ ﻣﻘﺪم اﻟﻄﻠﺐ أن ﻳﻜﻮن رﺟﻞ أﻋامل وﻟﻴﺲ‬
‫ﻟﺪﻳﻪ ﻣﺤﻞ إﻗﺎﻣﺔ‪ ،‬ﻣﻘﺮ ﺛﺎﺑﺖ ﻟﻠﴩﻛﺔ‪ ،‬ﻣﻘﺮ اداري أو ﻣﻜﺘﺐ‬
‫ﻓﺮﻋﻲ ﻣﺴﺠﻞ ﰲ اﻟﺴﺠﻞ اﻟﺘﺠﺎري ﻟﺠﻤﻬﻮرﻳﺔ أﳌﺎﻧﻴﺎ اﻹﺗﺤﺎدﻳﺔ‪.‬‬
‫ﻻ ﻳﺠﻮز ﻟﻠﴩﻛﺎت اﳌﺴﺠﻠﺔ ﰲ دوﻟﺔ اﻹﻣﺎرات اﻟﻌﺮﺑﻴﺔ‬
‫اﳌﺘﺤﺪة )ﻏري اﻷﻋﻀﺎء ﰲ اﻹﺗﺤﺎد اﻷورويب( أن ﺗﺘﻘﺪم ﺑﻄﻠﺐ‬
‫ﻻﺳﱰداد ﴐﻳﺒﺔ اﻟﻘﻴﻤﺔ اﳌﻀﺎﻓﺔ ﻣﺎ مل ﺗﺒﻠﻎ ﻗﻴﻤﺔ اﻻﺳﱰداد‬
‫‪ ١٠٠٠‬ﻳﻮرو‪ .‬وﻻ ﻳﻨﻄﺒﻖ ﻫﺬا اﻟﺤﺎل إذا ﻛﺎﻧﺖ ﻣﺪة اﻻﺳﱰداد‬
‫ﺳﻨﺔ ﻣﻴﻼدﻳﺔ أو آﺧﺮ ﻣﺪة ﻣﻦ اﻟﺴﻨﺔ اﳌﺎﻟﻴﺔ – وﰲ ﻫﺬه اﻟﺤﺎﻟﺔ‪،‬‬
‫ﻳﺠﺐ ﻳﻜﻮن ﻣﺒﻠﻎ اﻻﺳﱰداد ‪ ٥٠٠‬ﻳﻮرو ﻋﲆ اﻷﻗﻞ‪.‬‬
‫‪ .٧‬اﻟﻮﻗﺖ اﳌﺴﺘﻐﺮق ﻹﻧﺠﺎز اﳌﻌﺎﻣﻼت‬
‫إن اﻟﻮﻗﺖ اﳌﺴﺘﻐﺮق ﻹﻧﺠﺎز إﺟﺮاءات اﺳﱰداد ﴐﻳﺒﺔ‬
‫اﻟﻘﻴﻤﺔ اﳌﻀﺎﻓﺔ ﻟﻠﴩﻛﺎت اﳌﺴﺠﻠﺔ ﰲ دوﻟﺔ اﻹﻣﺎرات اﻟﻌﺮﺑﻴﺔ‬
‫اﳌﺘﺤﺪة )ﻏري اﻷﻋﻀﺎء ﰲ اﻹﺗﺤﺎد اﻷورويب( ﰲ اﻟﻮﻗﺖ اﻟﺤﺎﴐ‬
‫ﻳﺘﻄﻠﺐ ﻣﺎ ﺑني ‪ ١٤ – ١٠‬ﺷﻬﺮاً )ﺳﻨﺔ واﺣﺪة ﺗﻘﺮﻳﺒﺎً(‪.‬‬
‫‪ .٨‬رﺳﻮم اﳌﻌﺎﻣﻠﺔ‬
‫‪ .٥‬اﻟﻔﻮاﺗري‬
‫ﻳﺠﺐ أن ﺗﻜﻮن ﻛﺎﻓﺔ اﻟﻔﻮاﺗري ذات ﻧﺴﺨﺔ أﺻﻠﻴﺔ )ﻻ ﺗﻘﺒﻞ‬
‫اﻟﻨﺴﺦ أو اﻟﺼﻮر ﻃﺒﻖ اﻷﺻﻞ وإﻳﺼﺎﻻت ﺑﻄﺎﻗﺎت اﻹﺋﺘامن(‬
‫وﻳﺠﺐ أن ﺗﺒني اﺳﻢ وﻋﻨﻮان ﴍﻛﺘﻚ أو ﻣﺆﺳﺴﺘﻚ‪.‬‬
‫ﺑﺸﺄن اﻟﻔﻮاﺗري اﻟﺘﻲ ﺗﺘﺠﺎوز ﻣﺒﻠﻎ ‪ ١٥٠‬ﻳﻮرو‪ ،‬ﻓﺈن اﻟﻨﺴﺐ‬
‫اﳌﺌﻮﻳﺔ وﻣﺒﺎﻟﻎ ﴐاﺋﺐ اﻟﻘﻴﻤﺔ اﳌﻀﺎﻓﺔ ﻳﺠﺐ أن ﺗﺪرج ﺑﺸﻜﻞ‬
‫ﻣﻨﻔﺼﻞ ﺑﺎﻹﺿﺎﻓﺔ إﱃ ﻛﺎﻓﺔ اﳌﺘﻄﻠﺒﺎت اﻷﺧﺮى اﳌﻨﺼﻮص ﻋﻠﻴﻬﺎ‬
‫ﰲ اﻟﻘﺎﻧﻮن اﻷﳌﺎين‪ ،‬ﻛام ﻳﲇ‪:‬‬
‫■ اﻻﺳﻢ واﻟﻌﻨﻮان اﻟﻜﺎﻣﻞ ورﻗﻢ ﺗﺴﺠﻴﻞ ﴐﻳﺒﺔ اﻟﻘﻴﻤﺔ‬
‫اﳌﻀﺎﻓﺔ ﻟﻠﺸﺨﺺ اﻟﺬي ﻳﻮرد اﻟﺒﻀﺎﺋﻊ أو اﻟﺨﺪﻣﺎت‪.‬‬
‫■ اﻻﺳﻢ واﻟﻌﻨﻮان اﻟﻜﺎﻣﻞ ﻟﻠﺸﺨﺺ اﻟﺬي ﻳﻮرد اﻟﺒﻀﺎﺋﻊ‬
‫واﻟﺨﺪﻣﺎت ﻟﻬﺎ‪.‬‬
‫■ ﺗﺎرﻳﺦ إﺻﺪار اﻟﻔﺎﺗﻮرة‬
‫ﺑﺎﻹﺿﺎﻓﺔ إﱃ رﺳﻢ أﺳﺎﳼ ﺑﻮاﻗﻊ ‪ ٧٥٠‬درﻫﻢ‪ ،‬ﻳﺘﻢ ﻓﺮض‬
‫رﺳﻢ ﺧﺪﻣﺔ ﺣﺴﺐ ﻧﺠﺎح اﳌﻌﺎﻣﻠﺔ وﻳﻌﺘﻤﺪ ﻋﲆ ﻗﻴﻤﺔ ﻣﻄﺎﻟﺒﺔ‬
‫اﺳﱰداد ﻗﻴﻤﺔ اﻟﴬﻳﺒﺔ اﳌﻀﺎﻓﺔ‪.‬‬
‫‪ .٩‬ﻛﻴﻒ ﺗﺴري إﺟﺮاءات اﻻﺳﱰداد ؟‬
‫ﻳﺠﺐ أن ﺗﻘﻮم ﺑﺘﺠﻤﻴﻊ ﻓﻮاﺗريك اﻷﺻﻠﻴﺔ وإرﺳﺎﻟﻬﺎ ﻟﻨﺎ‪ .‬ﺳﻮف‬
‫ﻧﻘﻮم ﺑﺎﻟﺘﺤﻘﻖ ﻣﻦ ﺗﻠﻚ اﻟﻔﻮاﺗري وﺳﻮف ﻧﺨﻄﺮك ﺑﺎﻟﺨﻄﻮات‬
‫اﻷوﻟﻴﺔ وﻣﻦ ﺛﻢ إﻋﺪاد منﻮذج اﻟﻄﻠﺐ‪.‬‬
‫ﺑﺎﻹﺿﺎﻓﺔ إﱃ ﻓﻮاﺗريك اﻷﺻﻠﻴﺔ‪ ،‬ﻳﺠﺐ ﺗﻘﺪﻳﻢ اﻟﻮﺛﺎﺋﻖ اﻟﺘﺎﻟﻴﺔ‪:‬‬
‫■ ﻳﺠﺐ أن ﺗﻘﺪم اﻟﴩﻛﺔ ﺷﻬﺎدة ﺗﻔﻴﺪ ﺑﺄن اﻟﴩﻛﺔ ﻣﺴﺠﻠﺔ‬
‫ﺑﺎﻟﻔﻌﻞ ﰲ دوﻟﺔ اﻹﻣﺎرات اﻟﻌﺮﺑﻴﺔ اﳌﺘﺤﺪة وﻣﺜﺒﺘﺎً ﻓﻴﻬﺎ‬
‫رﻗﻢ اﻟﺮﺧﺼﺔ اﻟﺘﺠﺎرﻳﺔ‪.‬‬
‫ﺗﻘﻮم وزارة اﳌﺎﻟﻴﺔ ﺑﺪوﻟﺔ اﻹﻣﺎرات اﻟﻌﺮﺑﻴﺔ اﳌﺘﺤﺪة ﺑﺈﺻﺪار‬
‫ﺗﻠﻚ اﻟﺸﻬﺎدات ﺗﺤﺖ اﺳﻢ »ﺷﻬﺎدة وﺿﻊ ﴍﻛﺔ ﺗﺠﺎرﻳﺔ«‪.‬‬
‫■ رﻗﻢ اﻟﻔﺎﺗﻮرة‬
‫‪ .٢‬رﻗﻢ اﻟﻬﻮﻳﺔ اﻟﺸﺨﺼﻴﺔ‬
‫ﻋﻨﺪ ﺗﻘﺪﻳﻢ أول ﻣﻄﺎﻟﺒﺔ ﻻﺳﱰداد اﻟﴬاﺋﺐ‪ ،‬ﺳﻴﻘﻮم ﻣﻜﺘﺐ‬
‫اﻟﴬاﺋﺐ اﳌﺮﻛﺰﻳﺔ اﻷﳌﺎﻧﻴﺔ اﻹﺗﺤﺎدﻳﺔ ﺑﺘﻌﻴني رﻗﻢ ﺗﻌﺮﻳﻔﻲ ﻣﻦ‬
‫‪ ٧‬ﺧﺎﻧﺎت‪ .‬ﻳﺮﺟﻰ إﺧﻄﺎرﻧﺎ ﺑﻬﺬا اﻟﺮﻗﻢ ﰲ ﺣﺎل ﻗﻤﺖ ﰲ وﻗﺖ‬
‫ﺳﺎﺑﻖ ﺑﺘﻘﺪﻳﻢ ﻃﻠﺐ ﻻﺳﱰداد ﴐﻳﺒﺔ اﻟﻘﻴﻤﺔ اﳌﻀﺎﻓﺔ‪.‬‬
‫‪ .٣‬اﳌﻮﻋﺪ اﻟﻨﻬﺎيئ‬
‫ﻳﺠﺐ ﺗﻘﺪﻳﻢ اﳌﻄﺎﻟﺒﺔ ﺑﺎﺳﱰداد اﻷﻣﻮال ﰲ ﻣﻮﻋﺪ ﻻ ﻳﺘﺠﺎوز‬
‫‪ ٦‬ﺷﻬﻮر ﺑﻌﺪ ﻧﻬﺎﻳﺔ اﻟﺴﻨﺔ اﳌﻴﻼدﻳﺔ اﻟﺘﻲ ﺗﺤﻤﻠﺖ ﻓﻴﻬﺎ دﻓﻊ ﻗﻴﻤﺔ‬
‫اﻟﴬﻳﺒﺔ اﳌﻀﺎﻓﺔ – وإن اﳌﻮﻋﺪ اﻟﻨﻬﺎيئ ﻹﻧﺠﺎز ﻓﻮاﺗري اﻟﴬاﺋﺐ‬
‫ﻟﻌﺎم ‪ ٢٠٠٩‬ﻫﻮ ‪ ٣٠‬ﻳﻮﻧﻴﻮ ‪ .٢٠١٠‬ﻳﺠﺐ أن ﻳﺘﻢ ﻣﺨﺎﻃﺒﺔ اﻟﺴﻠﻄﺎت‬
‫اﳌﺎﻟﻴﺔ ﰲ أﳌﺎﻧﻴﺎ ﺑﺤﻠﻮل ‪ ٣٠‬ﻳﻮﻧﻴﻮ ﻋﲆ أﻗﴡ ﺗﻘﺪﻳﺮ‪.‬‬
‫ﻣﻦ اﳌﺘﻮﻗﻊ أن ﻳﻨﺘﻬﻲ ﺗﺎرﻳﺦ أو ﻣﻮﻋﺪ إﻏﻼق اﻟﻄﻠﺒﺎت‬
‫اﳌﻘﺪﻣﺔ إﱃ اﳌﺠﻠﺲ اﻷﳌﺎين اﳌﺸﱰك ﺧﻼل ﻋﺎم ‪ ٢٠١٣‬ﰲ ‪٣١‬‬
‫ﻣﺎﻳﻮ ‪.٢٠١٣‬‬
‫‪ .٤‬ﻓﱰة اﻻﺳﱰداد واﳌﺒﻠﻎ اﻷدىن ﻻﺳﱰداد ﴐﻳﺒﺔ‬
‫اﻟﻘﻴﻤﺔ اﳌﻀﺎﻓﺔ‬
‫ﻳﺘﻢ ﻓﻘﻂ ﻗﺒﻮل اﻟﻄﻠﺒﺎت اﻟﺨﺎﺻﺔ ﺑﺎﻟﻔﱰات اﻟﺰﻣﻨﻴﺔ اﻟﺴﺎﺑﻘﺔ‪.‬‬
‫ﻳﺠﺐ أن ﻳﺸﻤﻞ اﻻﺳﱰداد ﻋﲆ اﻷﻗﻞ ﺛﻼﺛﺔ ﺷﻬﻮر ﻣﺘﻌﺎﻗﺒﺔ ﺧﻼل‬
‫ﺳﻨﺔ ﻣﻴﻼدﻳﺔ واﺣﺪة وﻻ ﻳﺠﻮز أن ﻳﺘﻌﺪى ﺳﻨﺔ ﻣﺎﻟﻴﺔ واﺣﺪة‪.‬‬
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‫‪MAJLIS ISSUE 10‬‬
‫■ ﻛﻤﻴﺔ وﻃﺒﻴﻌﺔ اﻟﺒﻀﺎﺋﻊ اﻟﺘﻲ ﺗﻢ ﺗﻮرﻳﺪﻫﺎ أوﻣﺪى وﻃﺒﻴﻌﺔ‬
‫اﻟﺨﺪﻣﺎت اﻟﺘﻲ ﺗﻢ ﺗﻘﺪميﻬﺎ‪.‬‬
‫■ أﻣﺮ وﺳﻨﺪ ﺗﻔﻮﻳﺾ رﺳﻤﻲ ﻣﻮﺟﻪ إﱃ ﻏﺮﻓﺔ اﻟﺘﺠﺎرة‬
‫واﻟﺼﻨﺎﻋﻴﺔ اﻷﳌﺎﻧﻴﺔ‪.‬‬
‫■ أﻣﺮ وﺳﻨﺪ ﺗﻔﻮﻳﺾ رﺳﻤﻲ ﻣﻮﺟﻪ إﱃ ﴍﻛﺔ اف ﺟﻲ اس‪.‬‬
‫■ اﻟﺘﺎرﻳﺦ اﻟﺬي ﺗﻢ ﻓﻴﻪ ﺗﻮرﻳﺪ اﻟﺨﺪﻣﺎت واﻟﺒﻀﺎﺋﻊ‪.‬‬
‫■ ﻣﻌﻠﻮﻣﺎت ﻋﻦ ﺣﺴﺎب اﻻﺳﱰداد‬
‫■ ﺳﻌﺮ اﻟﻮﺣﺪة‪ ،‬ﺑﺎﺳﺘﺜﻨﺎء اﻟﴬﻳﺒﺔ‪ ،‬ﻟﻠﺒﻀﺎﺋﻊ أو اﻟﺨﺪﻣﺎت‬
‫اﻟﺘﻲ ﺗﻢ ﺗﻮرﻳﺪﻫﺎ وأﻳﺔ ﺧﺼﻮﻣﺎت أو ﺗﺨﻔﻴﻀﺎت ﰲ اﻟﺴﻌﺮ‬
‫ﻏري ﻣﺸﻤﻮﻟﺔ ﰲ ﺳﻌﺮ اﻟﻮﺣﺪة واﻟﻨﻈﺮ ﰲ اﻟﺘﻮرﻳﺪ اﻟﺤﴫي‬
‫ﻟﴬﻳﺒﺔ اﻟﻘﻴﻤﺔ اﳌﻀﺎﻓﺔ‪.‬‬
‫‪ .٦‬ﻣﻼﺣﻈﺎت ﻫﺎﻣﺔ‬
‫ﺑﻴﺎﻧﺎت اﻻﺗﺼﺎل‪:‬‬
‫اﳌﺠﻠﺲ اﻷﳌﺎين اﻹﻣﺎرايت اﳌﺸﱰك ﻟﻠﺼﻨﺎﻋﺔ واﻟﺘﺠﺎرة‬
‫اﺳﱰداد ﴐﻳﺒﺔ اﻟﻘﻴﻤﺔ اﳌﻀﺎﻓﺔ )اﻟﺴﻴﺪة‪ /‬آن ﻓﺮﻳﺪرﻳﻚ ﺑﺎول(‬
‫اﻟﱪﻳﺪ اﻹﻟﻜﱰوين‪anne.paul@ankuae.com :‬‬
‫اﻟﻬﺎﺗﻒ‪٩٧١٤٤٤٧٠١٠٠+ :‬‬
‫اﻟﻔﺎﻛﺲ‪٩٧١٤٤٤٧٠١٠١+ :‬‬
‫■ ﰲ ﺣﺎل اﻟﻔﻮاﺗري اﻟﻔﻨﺪﻗﻴﺔ‪ ،‬ﻳﺠﺐ ﻋﲆ اﳌﻮﻇﻔني اﳌﺴﺆوﻟني‬
‫اﻟﺘﺄﻛﺪ أﺛﻨﺎء إﺟﺮاءات ﺗﺴﺠﻴﻞ اﻟﻨﺰﻻء ﻣﻦ أن اﻟﻔﻨﺪق ﻳﺤﺘﻮي‬
‫ﻋﲆ اﻻﺳﻢ واﻟﻌﻨﻮان اﻟﺼﺤﻴﺢ اﳌﺬﻛﻮر ﻟيك ﻳﺘﻢ إﺻﺪار‬
‫ﻓﺎﺗﻮرة ﺻﺤﻴﺤﺔ ﻋﻨﺪ إﻧﻬﺎء إﺟﺮاءات اﳌﻐﺎدرة‪.‬‬
‫■ ﰲ ﺣﺎل أﻳﺔ دﻓﻌﺎت ﻣﺴﺒﻘﺔ‪/‬أرﺻﺪة ﻣﺘﻮﻓﺮة‪ ،‬ﻳﺠﺐ أن‬
‫ﻳﺘﻢ إرﻓﺎق ﺗﻠﻚ اﻟﻔﻮاﺗري أﻳﻀﺎً‪.‬‬
‫■ ﺑﻌﺪ إﻧﺠﺎز ﻛﺎﻓﺔ إﺟﺮاءات اﻻﺳﱰداد‪ ،‬ﺳﻴﺘﻢ إرﺟﺎع‬
‫ﻛﺎﻓﺔ اﻟﻔﻮاﺗري ﻟﻜﻢ‪.‬‬
‫آن ﻓﺮﻳﺪرﻳﻚ ﺑﺎول‬
‫اﳌﺠﻠﺲ اﻷﳌﺎين اﻹﻣﺎرايت‬
‫اﳌﺸﱰك ﻟﻠﺼﻨﺎﻋﺔ واﻟﺘﺠﺎرة‬
‫ﰲ داﺋﺮة اﻟﻀﻮء‬
‫ﺳﻴﺎرات ﻛﻼﺳﻴﻜﻴﺔ‬
‫أﺻﺒﺤﺖ اﻟﺴﻴﺎرات اﻟﻜﻼﺳﻴﻜﻴﺔ أﻛرث ﺷﻬﺮة وﺷﻌﺒﻴﺔ ﰲ أﳌﺎﻧﻴﺎ‬
‫وذﻟﻚ ﺑﺎت ﻣﻠﺤﻮﻇﺎً ﻣﻨﺬ ﻓﱰة‪ ،‬وﻗﺪ ﺑﺪى ﻇﺎﻫﺮاً ﻟﻠﻌﻴﺎن ﰲ دوﻟﺔ‬
‫اﻹﻣﺎرات اﻟﻌﺮﺑﻴﺔ اﳌﺘﺤﺪة اﻵن‪ .‬ﻳﺘﻢ ﴍاء ﺑﻌﺾ اﻟﺴﻴﺎرات ﺑﻐﺮض‬
‫اﻹﺳﺘﺜامر‪ ،‬وﺑﻌﻀﻬﺎ ﻟﻺﺳﺘﻌامل اﻟﺸﺨﴢ واﻟﺒﻌﺾ اﻵﺧﺮ ﻷﺳﺒﺎب‬
‫ﻋﺎﻃﻔﻴﺔ أو ﺟامﻟﻴﺔ‪ .‬ﻓﻠﻘﺪ ﺗﻢ ﻋﺮض اﻟﺴﻴﺎرات اﻟﻜﻼﺳﻴﻜﻴﺔ‬
‫واﻟﺪراﺟﺎت اﻟﻨﺎرﻳﺔ ﻟﻠﻤﺮة اﻟﺨﺎﻣﺴﺔ ﰲ ﻗﺎﻋﺔ اﻟﺸﻴﺦ ﻣﺤﻤﺪ ﺑﻦ‬
‫راﺷﺪ وذﻟﻚ أﺛﻨﺎء ﻣﻬﺮﺟﺎن اﻹﻣﺎرات ﻟﻠﺴﻴﺎرات اﻟﻜﻼﺳﻴﻜﻴﺔ ‪٢٠١٣‬‬
‫واﻟﺘﻲ ﻗﺎﻣﺖ ﺑﺘﻨﻈﻴﻤﻪ ﴍﻛﺔ إﻋامر ﻟﻠﻌﻘﺎرات ﺑﺎﻟﺘﻌﺎون ﻣﻊ ﻧﺎدي‬
‫اﻹﻣﺎرات ﻟﻠﺴﻴﺎرات واﻟﺮﺣﻼت وﺑﺪﻋﻢ ﻣﻦ وزارة اﻟﺜﻘﺎﻓﺔ واﻟﺸﺒﺎب‬
‫وﺗﻨﻤﻴﺔ اﳌﺠﺘﻤﻊ وﻫﻴﺌﺔ اﻟﻄﺮق واﳌﻮاﺻﻼت‪.‬‬
‫وﻳﻘﻮم ﺑﻌﺾ ﻫﻮاة اﻟﺴﻴﺎرات اﻟﻜﻼﺳﻴﻜﻴﺔ ﺑﺠﻤﻌﻬﺎ ﻷﺟﻞ‬
‫اﻟﻌﺮض ﻓﻘﻂ إﻻ أن ﻣﻌﻈﻢ ﻣﺎﻟيك ﺗﻠﻚ اﻟﺴﻴﺎرات اﻟﺘﺎرﻳﺨﻴﺔ‬
‫ﻳﺮﻳﺪون ﻗﻴﺎدﺗﻬﺎ أﻳﻀﺎ‪ .‬ﻓﺒﻌﺪ اﻟﺸﺎرﻗﺔ‪ ،‬ﻗﺎﻣﺖ إﻣﺎرة ديب ﰲ ﻋﺎم‬
‫‪ ٢٠١٢‬ﺑﺈﺻﺪار ﻻﺋﺤﺎت أرﻗﺎم ﻛﻼﺳﻴﻜﻴﺔ ﻟﻠﺴﻴﺎرات اﻟﺘﻲ ﻳﺰﻳﺪ‬
‫ﻋﻤﺮﻫﺎ ﻋﻦ ‪ ٣٠‬ﻋﺎﻣﺎً‪ .‬وﻟيك ﺗﻈﻞ ﺗﻠﻚ اﻟﺴﻴﺎرات اﻟﻜﻼﺳﻴﻜﻴﺔ‬
‫آﻣﻨﺔ وﺑﺤﺎﻟﺔ ﺟﻴﺪة وﻳﺠﺐ اﻟﻘﻴﺎم ﰲ ﺑﻌﺾ اﻷﺣﻴﺎن ﺑﻜﺜري ﻣﻦ‬
‫أﻋامل اﻟﺼﻴﺎﻧﺔ‪.‬‬
‫وﻣﻦ ﺿﻤﻦ اﻟﴩﻛﺎت اﻷﳌﺎﻧﻴﺔ اﻟﻌﺎﻣﻠﺔ ﰲ ﻣﺠﺎل اﺻﻼح اﻟﺴﻴﺎرات‬
‫اﻟﻜﻼﺳﻴﻜﻴﺔ وإﻋﺎدﺗﻬﺎ ﻟﺤﺎﻟﺘﻬﺎ ﴍﻛﺔ »اوﻟﺪ ﺗﺎميﺰ«‪ .‬ﺗﻌﻠﻢ اﳌﺎﻟﻚ‬
‫ﻟﻬﺬة اﻟﻮرﺷﺔ ﻛﻞ ﳾء ﻋﻦ اﻟﺴﻴﺎرات ﰲ » ﺑﻮرش« وﻛﺎن ﻳﺤﻠﻢ‬
‫اﳌﺎﻟﻚ‪/‬ﻧﻮرﻣﺎن ﻛﺎﻧﺘﻮري ﺑﺄن ﺗﻌﻮد اﻟﺴﻴﺎرات اﻟﺘﺎرﻳﺨﻴﺔ ﻟﻠﺴﻔﺮ ﻋﲆ‬
‫اﻟﻄﺮﻳﻖ‪ .‬ﻓﻔﻲ ﻋﺎم ‪ ٢٠٠٦‬ﻗﺎم ﺑﺈﻓﺘﺘﺎح ورﺷﺘﻪ واﻟﺘﻲ ﺗﻌﺪ ﺟﻮﻫﺮة‬
‫ﺣﻘﻴﻘﻴﺔ‪ .‬ﰲ ﺣﺎل رﻏﺒﺘﻚ ﰲ إﺻﻼح اﻟﺴﻴﺎرات اﻟﻜﻼﺳﻴﻜﻴﺔ وأﺛﻨﺎء‬
‫ﺗﻮاﺟﺪك ﰲ ﻣﻴﻮﻧﺦ ﺑﺄﳌﺎﻧﻴﺎ‪ ،‬ﻓﻤﻦ اﳌﺠﺪي ﻗﻀﺎء ﺳﺎﻋﺔ ﻣﻦ وﻗﺘﻚ‬
‫ﺑﺰﻳﺎرة ﻣﺪﻳﻨﺔ »ﻫﻮرﺑﺮﻳﻨﺞ« واﻹﻃﻼع ﻋﲆ اﻟﻮرﺷﺔ‪ .‬ﻓﻠﻘﺪ اﻧﺒﻬﺮت‬
‫أﻧﺎ ﺷﺨﺼﻴﺎً أﺛﻨﺎء زﻳﺎريت ﻟﻠﻮرﺷﺔ »اوﻟﺪ ﺗﺎميﺰ«‪ ،‬ﺑﺎﻟﻨﻈﺎم واﻟﺤﺮﻓﻴﺔ‬
‫واﻟﻨﻈﺎﻓﺔ اﳌﺘﺒﻌﺔ ﰲ اﻟﻮرﺷﺔ‪ .‬ﻓﻔﻲ ﺣني ﺗﺨﺼﺺ ﻣﻌﻈﻢ اﻟﻮرش‬
‫ﰲ ﻧﻮع )ﻣﺎرﻛﺔ( واﺣﺪ ﻣﻦ اﻟﺴﻴﺎرات‪ ،‬ميﻜﻨﻚ ﰲ ورﺷﺔ »أوﻟﺪ‬
‫ﺗﺎميﺰ« ﻣﺸﺎﻫﺪة ﺳﻴﺎرة ﺑﻮرش ﺑﺠﻮار ﺷﻴﻔﺮوﻟﻴﺔ أو ﻻﻣﱪﻏﻴﻨﻲ‪.‬‬
‫اﻟﺼﻔﺔ اﻟﻮﺣﻴﺪة اﳌﺸﱰﻛﺔ ﺑني ﺗﻠﻚ اﻟﺴﻴﺎرات ﻫﻲ أﻧﻬﺎ ﻛﻠﻬﺎ ﻳﺰﻳﺪ‬
‫ﻋﻤﺮﻫﺎ ﻋﻦ ‪ ٣٠‬ﻋﺎﻣﺎً‪.‬‬
‫ﰲ ﺣﺎل رﻏﺒﺘﻚ ﰲ متﻠﻚ إﺣﺪى اﻟﺠﻮاﻫﺮ اﳌﻌﺮوﺿﺔ‪ ،‬ﻳﻨﺒﻐﻲ‬
‫ﻋﻠﻴﻚ اﻹﻧﺘﻈﺎر ﻗﻠﻴ ًﻼ‪ ،‬ﺣﻴﺚ إن ﺟﻤﻴﻊ اﻟﺴﻴﺎرات اﳌﻌﺮوﺿﺔ‬
‫ﺑﺎﻟﻮرﺷﺔ ﻗﺪ ﺗﻢ ﻃﻠﺒﻬﺎوﺣﺠﺰﻫﺎ‪ .‬ﻛام أن زﺑﺎﺋﻦ اﻟﻮرﺷﺔﻟﻴﺴﻮا‬
‫ﻓﻘﻂ ﻣﻦ أﳌﺎﻧﻴﺎ أو أوروﺑﺎ‪ ،‬ﺑﻞ آﻳﻀﺎً ﻣﻦ اﻟﻮﻻﻳﺎت اﳌﺘﺤﺪة أو‬
‫اﻹﻣﺎرات اﻟﻌﺮﺑﻴﺔ اﳌﺘﺤﺪة‪ .‬ﺳﻮا ًء ﻛﻨﺖ ﻣﺎﻟﻚ ﻟﻠﺴﻴﺎرة وﺗﺮﻳﺪ إﻋﺎدة‬
‫إﺻﻼﺣﻬﺎ أو ﺗﺤﻠﻢ ﺑﺘﻤﻠﻚ »ﺳﻴﺪة ﻋﺠﻮز ﺟﻤﻴﻠﺔ«‪ ،‬ميﻜﻦ ﻟﻨﻮرﻣﺎن‬
‫ﻣﺴﺎﻋﺪﺗﻚ‪ .‬ﻓﺒﻤﺠﺮد اﺗﺨﺎذك اﻟﻘﺮار أي ﻧﻮع ﻣﻦ اﻟﺴﻴﺎرات ﺗﺮﻳﺪ‬
‫ﴍاءه‪ ،‬ﻳﺒﺪأ ﻧﻮرﻣﺎن ﰲ اﻟﻌﻤﻞ‪ ،‬ﺣﻴﺚ ﻳﻘﻮم ﺑﺎﻟﺒﺤﺚ ﻣﻦ أﺟﻞ‬
‫ﺗﺤﻘﻴﻖ ﺣﻠﻤﻚ ﺣﺘﻰ وﻟﻮ ﺗﻄﻠﺐ اﻷﻣﺮ اﻟﺴﻔﺮ ﻟﻠﻮﻻﻳﺎت اﳌﺘﺤﺪة‬
‫وﴍاء ﻗﻄﻊ اﻟﻐﻴﺎر اﳌﻄﻠﻮﺑﺔ‪.‬‬
‫ﺣﺎل ﻧﺠﺎح اﻟﺘﺠﺮﺑﺔ ﺳﺘﺸﺎرك اﻟﺴﻴﺎرة ﰲ ﺳﺒﺎق أوﻟﺪ ﺗﺎميﺮ اﻟﺤﺎدي‬
‫واﻷرﺑﻌني ﻟﻠﺴﻴﺎرات واﻟﺬي ﺳﻴﻘﺎم ﰲ اﻟﻔﱰة ﻣﺎ ﺑني ‪١١ – ٩‬‬
‫أﻏﺴﻄﺲ ﰲ ﻣﺪﻳﻨﺔ ﻧﻮرﻧﱪج اﻷﳌﺎﻧﻴﺔ ﺑﺠﻤﻬﻮر ﻳﻔﻮق ﻋﺪده ﻋﻦ‬
‫‪ ٦٠‬أﻟﻒ ﻣﺘﻔﺮج‪ .‬وﻳﻌﺪ ﻫﺬااﻟﺴﺒﺎق أﺣﺪ أﻛﱪ وأﺷﻬﺮ ﺳﺒﺎﻗﺎت‬
‫اﻟﺴﻴﺎرات ﰲ اﻟﻌﺎمل‪.‬‬
‫ﻟﻴﺲ ﻛﻞ ﺳﻴﺎرة ﺗﺪﺧﻞ ورﺷﺔ« اوﻟﺪ ﺗﺎميﺰ« ﺗﺤﺘﺎج اﱃ‬
‫اﺻﻼح‪ ،‬ﺣﻴﺚ إن ﺑﻌﺾ اﻟﺰﺑﺎﺋﻦ ﻳﺤﺘﺎﺟﻮن ﻟﺨﺪﻣﺎت ﺻﻴﺎﻧﺔ‬
‫أو إﺻﻼح ﺟﺰيئ‪ .‬وﺗﻀﻢ ﻋﻤﻠﻴﺔ اﻹﺻﻼح واﻹﺳﺘﻌﺎدة ﻟﺤﺎﻟﺔ‬
‫اﻟﻌﻤﻞ اﻷﺷﻴﺎء اﻟﺘﺎﻟﻴﺔ‪:‬‬
‫‪ .١‬ﻋﻤﻠﻴﺔ اﻟﺠﺮد‬
‫‪ .٢‬ﺗﻔﻜﻴﻚ اﻟﺴﻴﺎرة ﻹﺟﺰاء ﺑﺴﻴﻄﺔ‬
‫‪ .٣‬ﻣﺴﺢ اﻟﺴﻴﺎرة ﺑﺎﻟﺮﻣﻞ‪ /‬ﻣﺴﺢ اﻟﻔﺘﺎﺋﻞ‬
‫‪ .٤‬ﺗﺸﻜﻴﻞ اﳌﻌﺎدن‪/‬إﺻﻼح اﳌﻘﺎﻋﺪ‪/‬إﻋﺎدة اﻟﱰﻛﻴﺐ‬
‫‪ .٥‬أﻋامل اﻟﺼﺒﻎ‬
‫‪ .٦‬اﻹﺻﻼﺣﺎت اﻟﺪاﺧﻠﻴﺔ‪/‬أﻧﻈﻤﺔ اﻟﺼﻮت واﻟﺴامﻋﺎت وﻏريﻫﺎ‬
‫‪ .٧‬ﺗﺮﻛﻴﺐ اﳌﺤﺮك‬
‫‪ .٨‬أﻋامل اﻟﻜﻬﺮﺑﺎء‬
‫‪ .٩‬أﻋامل اﳌﻴﻜﺎﻧﻴﻜﺎ‪/‬ﻫﻴﻜﻞ اﻟﺴﻴﺎرة)اﻟﺸﺎﺳﻴﻪ(‬
‫وﻣﻦ ﺧﻼل »اﻟﺠﻮﻟﺔ اﻟﺸﺒﺎﺑﻴﺔ اﻷﺳﻄﻮرﻳﺔ اﻹﻣﺎرات ‪،«٢٠١٣‬‬
‫ﺳﻴﺘﻢ اول ﺳﺒﺎق ﻟﻠﺴﻴﺎرات اﻟﻜﻼﺳﻴﻜﻴﺔ ﰲ دوﻟﺔ اﻹﻣﺎرات‬
‫اﻟﻌﺮﺑﻴﺔ اﳌﺘﺤﺪة ﰲ اﻟﻔﱰة ﻣﺎ ﺑني ‪ ١٣ – ٩‬دﻳﺴﻤﱪ‪ .‬وﺳﻴﺸﺎرك‬
‫ﰲ اﻟﺴﺒﺎق اﻟﺬي ﺗﺒﻠﻎ أﻗﴡ ﻣﺴﺎﻓﺔ ﻟﻪ ‪ ١٠٠٠‬ﻛﻢ ﻋﺪد ‪١٥٠‬‬
‫ﺳﻴﺎرة ﻛﻼﺳﻴﻜﻴﺔ ﺣﻘﻴﻘﻴﺔ واﻟﻼيت ﺳﺘﺠﻮﺑﻦ ﺷﻮارع دوﻟﺔ اﻹﻣﺎرات‬
‫اﻟﻌﺮﺑﻴﺔ اﳌﺘﺤﺪة ﺑﺪءاً ﻣﻦ ﺣﻠﺒﺔ ﻣﺮﳻ ﻳﺎس ﺑﺄﺑﻮ ﻇﺒﻲ ﻣﺮوراً‬
‫ﺑﺎﻟﻌﺪﻳﺪ ﻣﻦ اﻹﻣﺎرات ﻟﺘﺼﻞ ﰲ اﻟﻨﻬﺎﻳﺔ إﱃ ﻗﴫ اﻹﻣﺎرات ﺑﺄﺑﻮ‬
‫ﻇﺒﻲ‪ .‬وﻟﺴﻮء اﻟﺤﻆ ﻓﺈن اﳌﺸﺎرﻛﺔ ﰲ ﻫﺬا اﻟﺤﺪث ﻳﺘﻢ ﻓﻘﻂ‬
‫ﻣﻦ ﺧﻼل اﻟﺪﻋﻮة‪ ،‬ﻟﺬا ﻟﻦ ﻳﺴﻌﺪﻧﺎ اﻟﺤﻆ ﻟﺮؤﻳﺔ ﺳﻴﺎرة ﻓﻮرد‬
‫ﻣﻮﺳﺘﺎﻧﺞ ﺑﻮس ‪ ٣٠٢‬ﻣﻮدﻳﻞ ‪■ .١٩٦٩‬‬
‫وﺗﺸري اﻟﺨﻄﻮات إﱃ أن ﻋﻤﻠﻴﺔ إﻋﺎدة اﻟﻬﻴﻜﻠﺔ ﺗﺴﺘﻐﺮق ﺷﻬﻮر‪.‬‬
‫ﺣﻴﺚ ﻳﺘﻄﻠﺐ اﻷﻣﺮ ‪ ١٠٠٠ – ٨٠٠‬ﺳﺎﻋﺔ ﻋﻤﻞ ﻹﻋﺎدة اﻟﺸﺎﺳﻴﻪ‬
‫اﻟﻌﺎدي ﻟﺤﺎﻟﺔ ﻣﻘﺒﻮﻟﺔ‪ .‬ومبﺎ أن ﺟﺪول ﻣﻮاﻋﻴﺪ ﻧﻮرﻣﺎن ﻣﺰدﺣﻢ‪،‬‬
‫رمبﺎ ﻳﺘﻄﻠﺐ اﻷﻣﺮ ﻣﻨﻚ ﺑﻌﺾ اﻟﺼﱪ ﺣﺘﻰ ﻳﺠﺪ ﻟﻚ ﻣﻮﻋﺪاً‪ .‬وﻟﻜﻦ‬
‫ﻛﻞ ﻳﻮم ﺗﻨﺘﻈﺮه ﻟﻪ ﻗﻴﻤﻪ إذ أن ﻧﻮرﻣﺎن وﻓﺮﻳﻖ اﻟﻌﻤﻞ ﻣﺤﱰﻓﻮن‪.‬‬
‫وﻳﻈﻞ ﻛﻞ ﺟﺰء ﻋﲆ ﺣﺎﻟﺘﻪ اﻷﺻﻠﻴﺔ أﺛﻨﺎء ﻋﻤﻠﻴﺔ اﻹﺻﻼح‪ .‬وﰲ‬
‫ﺣﺎل ﻋﺪم وﺟﻮد ﺑﻌﺾ اﻟﻘﻄﻊ ﻓﺈن ﻓﺮﻳﻖ اﻟﻌﻤﻞ ﻳﺤﺎول إﻳﺠﺎد‬
‫ﻗﻄﻊ أﺻﻠﻴﺔ ﺑﺪﻳﻠﺔ‪ ،‬ورمبﺎ ﻳﺘﻄﻠﺐ اﻷﻣﺮ ﻣﻨﻬﻢ إﻋﺎدة ﺗﺮﻛﻴﺒﻬﺎ‬
‫ﺑﺄﻧﻔﺴﻬﻢ‪ .‬ﻛام ﻳﺘﻢ اﻟﻘﻴﺎم ﺑﺒﻌﺾ اﻟﺘﻌﺪﻳﻼت ﻋﻨﺪﻣﺎ ﻳﺘﻌﻠﻖ اﻷﻣﺮ‬
‫ﺑﺄﻣﻮر اﻟﺴﻼﻣﺔ وذﻟﻚ ﻣﺜﻞ ﺗﺤﺴني ﻛﺎﺑﺢ اﻟﻔﺮاﻣﻞ ﻣﻦ أﺟﻞ ﻣﻨﺢ‬
‫اﻟﺴﻴﺎرة ﻗﻮة أﻓﻀﻞ ﻋﻨﺪ ﻋﻤﻠﻴﺔ اﻟﻮﻗﻮف‪ .‬وﻣﻊ ﻣﺮور اﻟﻮﻗﺖ ﺗﻐﺎدر‬
‫اﻟﺴﻴﺎرة اﻟﻮرﺷﺔ وﻫﻲ ﺟﺪﻳﺪة ﻛﻠﻴﺎً ﺑﺎﻟﺮﻏﻢ ﻣﻦ أن ﻋﻤﺮﻫﺎ ﻳﺼﻞ‬
‫‪ ٦٠‬ﻋﺎﻣﺎً‪ .‬وﻋﻨﺪﻣﺎ ﺗﻘﻮم ﺑﻔﺘﺢ ﻏﻄﺎء اﻟﺴﻴﺎرة ﺗﺠﺪ ﻛﻞ ﳾءﻧﻈﻴﻔﺎً‬
‫وﺑﺮاﻗﺎً ﻟﺪرﺟﺔ إﻣﻜﺎﻧﻴﺔ اﻷﻛﻞ ﻣﻦ ﻓﻮﻗﻪ‪.‬‬
‫ورﺷﺔ » أوﻟﺪ ﺗﺎميﺰ« ﻗﺪ أﺳﺴﺖ ﻧﻔﺴﻬﺎ ﺑﺸﻜﻞ ﺟﻴﺪ ﻓﺈن‬
‫ﻧﻮرﻣﺎن ﻳﺘﻄﻠﻊ إﱃ ﺗﺤﻘﻴﻖ ﺣﻠﻢ آﺧﺮ‪ .‬ﻓﻬﻮ ﻳﻌﻤﻞ ﺣﺎﻟﻴﺎً ﻋﲆ‬
‫ﺗﺮﻛﻴﺐ ﺳﻴﺎرة ﺳﺒﺎق ﺗﺎرﻳﺨﻴﺔ‪ ،‬ﻣﻮدﻳﻞ ‪ ١٩٦٩‬ﻓﻮرد ﻣﻮﺳﺘﺎﻧﺞ‬
‫ﺑﻮس ‪ .٣٠٢‬وﺣﺴﺐ اﻟﺠﺪول ﻓﺈن اﺧﺘﺒﺎر اﻟﻘﻴﺎدة اﻷول ﻟﺘﻠﻚ‬
‫اﻟﺴﻴﺎرة ﺳﻴﺘﻢ ﰲ ﻳﻮﻟﻴﻮ ‪ ٢٠١٣‬ﰲ ﺣﻠﺒﺔ ﺑﺎﻧﻮﻧﻴﺎ ﰲ ﻫﻨﻐﺎرﻳﺎ‪ .‬وﰲ‬
‫ﰲ ﺣﺎل رﻏﺒﺘﻜﻢ ﰲ اﻟﺘﻮاﺻﻞ ﻣﻊ ورﺷﺔ » أوﻟﺪ ﺗﺎميﺰ« ميﻜﻨﻜﻢ‬
‫زﻳﺎرة ﻣﻮﻗﻌﻬﺎ اﻹﻟﻜﱰوين ‪www.oldtimes-customs.de‬‬
‫)واﳌﺘﻮاﺟﺪ ﺣﺎﻟﻴﺎً ﻓﻘﻂ ﰲ أﳌﺎﻧﻴﺎ(‪ ،‬أو اﻹﺗﺼﺎل ﺑﻬﻢ ﻋﲆ اﻟﺮﻗﻢ‬
‫‪ (٠) ٤٩+ ٩٤ ٧١ ٧٠ – ٣٩ ٨٦‬أو إرﺳﺎل ﺑﺮﻳﺪ إﻟﻜﱰوين ﻋﲆ‬
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‫ﻛﺎﺛﺎرﻳﻨﺎ دﻳﺘﺰون‬
‫اﳌﺠﻠﺲ اﻷﳌﺎين اﻹﻣﺎرايت‬
‫اﳌﺸﱰك ﻟﻠﺼﻨﺎﻋﺔ واﻟﺘﺠﺎرة‬
‫‪ISSUE 10 MAJLIS‬‬
‫‪44‬‬
‫ﻲ ﺮ‬
‫ﰲ داﺋﺮة اﻟﻀﻮء‬
‫ﻮ‬
‫ﻧﻮﻋﻬﺎ وﻓﻴﻬﺎ ﻧﻈﺎم ‪ Flex٧‬ﻟﻠﺠﻠﻮس اﻟﺘﻲ متﻜﻨﻚ ﻣﻦ ﺗﻐﻴري اﳌﻘﺎﻋﺪ ﰲ ﺛﻮان‪ ،‬دون إزاﻟﺘﻬﻢ‪.‬‬
‫ﻛام ﺗﺤﺘﻮي ﻋﲆ ﺳﻘﻒ زﺟﺎﺟﻲ ﺑﺎﻧﻮراﻣﻲ ﻣﻊ ﻧﻈﺎم اﻟﺘﺨﺰﻳﻦ اﳌﺘﻜﺎﻣﻞ‪ .‬ﺑﺎﻹﺿﺎﻓﺔ إﱃ ﺧﻂ‬
‫ﻛﺎﻣﻞ ﻳﺘﻜﻮن ﻣﻦ منﺎذج ﻣﺮﻛﺰ أداء أوﺑﻞ‪.‬‬
‫إﱃ وﺻﻮل اﻟﺠﻴﻞ اﻟﺠﺪﻳﺪ ﻣﻦ ﻛﺎميﺎن ﺑﺄﺑﺮﻳﻞ ﻓﺼﺎﻋﺪا واﻟﺬي ﺳﻴﺤﻮي اﳌﺰﻳﺪ ﻣﻦ اﳌﻔﺎﺟﺂت‪،‬‬
‫ﻛام ﻫﻮ ﻣﺘﻮﻗﻊ ﻣﻦ ﺑﻮرﺷﻪ‪ .‬وأﺗﻄﻠﻊ ﺷﺨﺼﻴﺎ إﱃ اﻟﻜﺸﻒ ﻋﻦ ‪ ٩١٨‬ﺳﺒﺎﻳﺪر‪ ،‬ﺳﻴﺎرﺗﻨﺎ اﻟﺴﻮﺑﺮ‬
‫اﻟﻘﺎدﻣﺔ ﺑﻌﺪ ﻛﺎرﻳﺮا ﺟﻲ يت اﻷﺳﻄﻮرﻳﺔ‪ ،‬وذﻟﻚ ﰲ اﻟﻨﺼﻒ اﻟﺜﺎين ﻣﻦ ﻫﺬا اﻟﻌﺎم‪.‬‬
‫ﺣﺘﻰ اﻵن‪ ،‬ﻟﻘﺪ ﻗﻤﺘﻢ ﺑﺎﻓﺘﺘﺎح ﺻﺎﻻت ﻋﺮض ﰲ ديب واﻟﺸﺎرﻗﺔ؟‬
‫وﻫﻞ ﻫﻨﺎك ﺧﻄﻂ ﻟﻠﺘﻮﺳﻊ ﰲ اﻹﻣﺎرات اﻷﺧﺮى ؟‬
‫ﻓﺘﺤﺖ ﴍﻛﺔ ﻟﻴﱪيت ﻟﻠﺴﻴﺎرات اﻟﺠﺪﻳﺪة ﺻﺎﻻت ﻋﺮض ﰲ ديب واﻟﺸﺎرﻗﺔ‪ ،‬ﺣﻴﺚ ﻛﻞ‬
‫اﳌﻮدﻳﻼت اﻟﺠﺪﻳﺪة ﻣﻌﺮوﺿﺔ ﻫﻨﺎك‪ .‬وﺳﻨﺘﻮﺳﻊ ﰲ اﻹﻣﺎرات اﻷﺧﺮى ﰲ اﳌﺴﺘﻘﺒﻞ اﻟﻘﺮﻳﺐ‪.‬‬
‫وﻣﻊ ذﻟﻚ‪ ،‬ميﻜﻦ ﻟﻠﻌﻤﻼء ﻣﻦ ﺟﻤﻴﻊ اﻹﻣﺎرات ﻃﻠﺐ ﺳﻴﺎرات أوﺑﻞ وﺳﻴﺘﻢ ﺗﻮﺻﻴﻠﻬﺎ ﻟﻬﻢ‬
‫ﻓﻮرا‪ .‬ﺟﻤﻴﻊ ﻣﻮﻇﻔﻲ ﺻﺎﻻت ﻋﺮض ﻟﻴﱪيت ﻟﻠﺴﻴﺎرات ﻣﺪرﺑني‪ ،‬وﻳﻮﺟﺪ ﻣﺮاﻓﻖ ﺗﺪﻋﻢ ﺧﺪﻣﺎت‬
‫أﻓﻀﻞ ﻟﻠﻌﻤﻴﻞ‪ .‬ﻫﺬا‪ ،‬وﻗﺪ ﺗﻢ ﺗﻮﻓري ﻣﺮاﻛﺰ اﻟﺨﺪﻣﺔ ﻋﲆ ﻣﺴﺘﻮى اﻟﻌﺎمل ﻟﺨﺪﻣﺔ ﺟﻤﻴﻊ‬
‫ﻋﻤﻼﺋﻨﺎ وﺗﻠﺒﻴﺔ اﺣﺘﻴﺎﺟﺎﺗﻬﻢ‪ .‬ﻛام أن ﻫﻨﺎك ﻣﺠﻤﻮﻋﺔ واﺳﻌﺔ ﻣﻦ اﻟﺨﺪﻣﺎت ﻣﻮﺟﻬﺔ ﻧﺤﻮ‬
‫ﺗﻮﻓريأﻓﻀﻞ اﻟﺨﱪات ﻟﴩاء اﻟﺴﻴﺎرات وﻣﻠﻜﻴﺘﻬﺎ‪ .‬وﺳﻴﺘﻢ دﻋﻢ وﻋﻨﺎﻳﺔ ﻛﻞ أوﺑﻞ ﺟﺪﻳﺪة‬
‫وﻣﺒﺎﻋﺔ ﰲ اﻹﻣﺎرات اﻟﻌﺮﺑﻴﺔ اﳌﺘﺤﺪة ﻣﻦ ﻗﺒﻞ ﺑﺮﻧﺎﻣﺞ أوﺑﻞ ﻟﻠﻌﻨﺎﻳﺔ‪ .‬أﻧﺎ واﺛﻖ ﺟﺪا ﻣﻦ‬
‫أن اﻟﻄﻠﺐ ﻋﲆ ﺳﻴﺎرات أوﺑﻞ ﺳﻴﺰداد ﰲ ﺟﻤﻴﻊ أﻧﺤﺎء دوﻟﺔ اﻹﻣﺎرات اﻟﻌﺮﺑﻴﺔ اﳌﺘﺤﺪة‪.‬‬
‫ﺗﻮﻣﺎس ﻣﻴﻠﺰ‪ ،‬اﳌﺪﻳﺮ اﻹداري‬
‫ﻟﻔﻮﻟﻜﺲ واﺟﻦ اﻟﴩق اﻷوﺳﻂ‬
‫ﺣﴬﺗﻚ اﳌﺪﻳﺮ اﻹداري اﻟﺠﺪﻳﺪ ﻟﻔﻮﻟﻜﺲ واﺟﻦ اﻟﴩق اﻷوﺳﻂ ﻣﻨﺬ اﻛﺘﻮﺑﺮ ‪.٢٠١٢‬‬
‫ﻛﻴﻒ ﺗﺠﺪ ﻣﻨﻄﻘﺔ اﻟﴩق اﻷوﺳﻂ ﺣﺘﻰ اﻵن؟‬
‫ﺳﻮق اﻟﴩق اﻷوﺳﻂ ﻣﺘﻨﻮع وﻳﺘﺠﺎوب ﺑﴪﻋﺔ ﻣﻊ اﳌﺴﺘﻬﻠﻜني اﻟﺬﻳﻦ ﻫﻢ ﻋﲆ ﻗﺪر‬
‫ﻛﺒري ﻣﻦ اﻟﻌﻠﻢ وﻳﻄﻠﺒﻮن ﻓﻮﻟﻜﺲ واﺟﻦ ﻋﻨﺪﻣﺎ ﻳﺘﻌﻠﻖ اﻷﻣﺮ ﺑﺎﻟﺴﻴﺎرات‪ .‬ﻟﺬﻟﻚ أﻧﺎ ﻓﺨﻮر‬
‫ﺑﺄن أﺗﻴﺤﺖ ﱄ اﻟﻔﺮﺻﺔ ﻟﻠﻤﺠﻲء اﱃ ﻫﻨﺎ وان أﻛﻮن ﺟﺰءا ﻣﻦ ﻫﺬه اﻟﺘﺠﺮﺑﺔ‪ .‬ﻋﲆ ﻧﻄﺎق‬
‫واﺳﻊ‪ ،‬ﺑﻨﺖ ﻓﻮﻟﻜﺲ واﺟﻦ‪-‬اﻟﴩق اﻷوﺳﻂ‪ -‬ﻗﺎﻋﺪة ﻋﻤﻼء ﺻﻠﺒﺔ ﰲ ﺟﻤﻴﻊ أﻧﺤﺎء اﳌﻨﻄﻘﺔ‪،‬‬
‫وﻧﺤﻦ ﻋﺎزﻣﻮن ﻋﲆ ﻣﻮاﺻﻠﺔ اﻟﻌﻤﻞ ﰲ ﴍاﻛﺔ وﺛﻴﻘﺔ ﻣﻊ ﻛﻞ ﻣﻦ ﻣﻮزﻋﻴﻨﺎ اﻹﻗﻠﻴﻤﻴني ﻟﻀامن‬
‫اﻟﻨﻤﻮ اﳌﺴﺘﻤﺮ وإرﺿﺎء اﻟﻌﻤﻼء‪.‬‬
‫ﺟﻮرج وﻳﻠﻴﺲ‪ ،‬اﳌﺪﻳﺮ اﻟﻌﺎم‬
‫ﻟﺒﻮرﺷﻪ اﻟﴩق اﻷوﺳﻂ وأﻓﺮﻳﻘﻴﺎ‬
‫)إﻧﺸﺎءات اﳌﻨﻄﻘﺔ اﻟﺤﺮة(‬
‫ﻣﻨﺬ ﻣﺘﻰ واﻧﺘﻢ ﰲ ﻣﻨﻄﻘﺔ اﻟﴩق اﻻوﺳﻂ؟ وﻣﺎ ﻫﻮ أﻛرث ﳾء ﻳﻌﺠﺒﻜﻢ ﰲ اﻟﻌﻤﻞ واﻟﻌﻴﺶ ﻫﻨﺎ؟‬
‫اﻧﺘﻘﻠﺖ إﱃ اﻟﴩق اﻷوﺳﻂ ﰲ ﻋﺎم ‪ ٢٠٠٠‬ﻋﻨﺪﻫﺎ ﺑﺪأت اﻟﻌﻤﻞ ﰲ اﻟﻜﻮﻳﺖ ﻣﻊ ﴍﻛﺔ‬
‫ﺑﻬﺒﻬﺎين ﻟﻠﺴﻴﺎرات ﰲ اﻟﻌﺎﺻﻤﺔ اﻟﻜﻮﻳﺖ‪ ،‬اﻟﺘﻲ ﺗﻌﺘﱪ اﳌﺴﺘﻮردة ﻟﺒﻮرﺷﻪ‪ ،‬أودي‪ ،‬وﻓﻮﻟﻜﺲ‬
‫واﺟﻦ‪ .‬ﻣﻨﺬ ﻋﺎم ‪ ٢٠٠٥‬ﻧﻌﺘﱪ اﻧﺎ وﻋﺎﺋﻠﺘﻲ ديب وﻃﻨﻨﺎ‪ .‬دوﻟﺔ اﻹﻣﺎرات اﻟﻌﺮﺑﻴﺔ اﳌﺘﺤﺪة ﺗﻘﺪم‬
‫ﻣﺠﻤﻮﻋﺔ ﻛﺒرية وﻣﺘﻨﻮﻋﺔ وﺗﺮﺣﺐ ﺗﺮﺣﻴﺒﺎ ﺣﺎرا ﺑﺎﻟﻌامﻟﺔ اﻟﻮاﻓﺪة اﻟﺠﺪﻳﺪة‪ .‬أﻧﺎ ﺷﺨﺼﻴﺎ‬
‫أمتﺘﻊ ﺑﻄﺎﺑﻊ ديب اﻟﻌﺎﳌﻲ‪ ،‬ﰲ اﻟﻨﺎﺣﻴﺘني ‪:‬اﻟﺜﻘﺎﻓﻴﺔ واﻟﺘﺠﺎرﻳﺔ‪.‬‬
‫أﻛﱪ ﻣﺮﻛﺰ ﺑﻴﻊ ﻟﺒﻮرﺷﻪ ﰲ اﻟﻌﺎمل ﻫﻮ ﰲ ديب‪ .‬ﻣﺎ ﻣﺪى أﻫﻤﻴﺔ ﺳﻮق اﻟﴩق اﻷوﺳﻂ ﻟﺒﻮرﺷﻪ؟‬
‫ﺑﻮرﺷﻪ اﻟﴩق اﻷوﺳﻂ وأﻓﺮﻳﻘﻴﺎ‪ ،‬واﳌﻜﺘﺐ اﻹﻗﻠﻴﻤﻲ ﻟﻠﺪﻛﺘﻮر ) ‪Ing.) ( h.c.F.Porcsche‬‬
‫‪ (AG‬ﰲ ﺷﺘﻮﺗﻐﺎرت‪ -‬أﳌﺎﻧﻴﺎ‪ ،‬ﻫﻲ راﺑﻊ أﻛﱪ ﴍﻛﺔ ﻓﺮﻋﻴﺔ ﰲ اﻟﻌﺎمل‪ .‬ﻟﻴﺲ ﻫﻨﺎك ﺷﻚ ﰲ أن‬
‫ﻣﻨﻄﻘﺘﻨﺎ ﻣﻬﻤﺔ ﻋﲆ اﻟﺼﻌﻴﺪ اﻟﺪوﱄ‪ .‬ﰲ اﻟﻌﺎم اﳌﺎﴈ‪ ،‬ﺗﻢ ﺗﺴﻠﻴﻢ ﻣﺠﻤﻮع ‪ ٩١٧١‬ﺳﻴﺎرة‪،‬‬
‫أي ﺑﺰﻳﺎدة ﻗﺪرﻫﺎ ‪ ١٥‬ﺑﺎﳌﺌﺔ ﻋﻦ اﻟﻌﺎم اﻟﺴﺎﺑﻖ‪ .‬ﻣﺮﻛﺰ ﺑﻮرﺷﻪ ديب ﻫﻮ اﻟﺮاﺋﺪ ﰲ ﺗﺠﺎرة‬
‫ﺑﻮرﺷﻪ ﰲ اﳌﻨﻄﻘﺔ‪ ،‬ﻛام أﻧﻪ واﺣﺪ ﻣﻦ أﻛﱪ ﻣﺮاﻛﺰ اﻟﺒﻴﻊ ﰲ اﻟﻌﺎمل اﻟﺘﻲ ﺗﻌﺘﻤﺪ ﻋﲆ أﺳﺎس‬
‫اﳌﺒﻴﻌﺎت إﱃ اﻟﺨﺎرج‪.‬‬
‫ﻣﺎ ﻫﻮ ﺗﻔﺴريك ﺑﺄن ﺑﻮرﺷﻪ ﻛﺎﻳني ﻫﻮ اﻟﻨﻤﻮذج اﻷﻛرث ﺷﻌﺒﻴﺔ ﰲ اﳌﻨﻄﻘﺔ؟‬
‫ﻻ ﻳﺰال اﻟﻄﻠﺐ ﻋﲆ ﺳﻴﺎرة ﺑﻮرﺷﻪ ﻛﺎﻳني ﺑﺎزدﻳﺎد‪ ،‬ﺣﻴﺚ أن ﻣﺒﻴﻌﺎﺗﻬﺎ ﺗﺸﻜﻞ أﻛرث ﻣﻦ‬
‫‪ ٦٠‬ﺑﺎﳌﺎﺋﺔ‪ .‬ﺿﻤﻦ ﻣﺠﻤﻮﻋﺔ ﺳﻴﺎرات اﻟﺪﻓﻊ اﻟﺮﺑﺎﻋﻲ ﻟﺪﻳﻨﺎ‪ .‬ﻛام أن ﺳﻴﺎرة ﻛﺎﻳني إس ﻫﻮ‬
‫اﻟﻨﻤﻮذج اﻷﻛرث ﺷﻌﺒﻴﺔ ﰲ دوﻟﺔ اﻹﻣﺎرات اﻟﻌﺮﺑﻴﺔ اﳌﺘﺤﺪة‪ .‬ﻋﻤﻼءﻧﺎ ﻫﻨﺎ ﻳﺘﻤﺘﻌﻮن ﺑﺘﻨﻮع‬
‫ﺳﻴﺎرات اﻟﺪﻓﻊ اﻟﺮﺑﺎﻋﻲ اﳌﻮﺟﻮد ﰲ اﳌﻨﻄﻘﺔ‪ ،‬واﻟﺘﻲ متﻴﺰﻫﺎ ﻣﺴﺎﺣﺔ واﺳﻌﺔ ﺗﻨﺎﺳﺐ اﻟﻌﺎﺋﻠﺔ‪،‬‬
‫ﻛام ﻳﺴﻤﺢ ﻟﻬﻢ ﺑﺎﺳﺘﻜﺸﺎف اﻟﺘﻀﺎرﻳﺲ‪ .‬ﻛام أن ﻧﺠﺎﺣﻨﺎ ﻳﺴﺘﻤﺮ أﻳﻀﺎ ﰲ ﻗﻄﺎع اﻟﺴﻴﺎرات‬
‫اﻟﺮﻳﺎﺿﻴﺔ ﺑﺸﻜﻞ واﺿﺢ وﻛﺒري‪.‬‬
‫ﻣﺎ ﻫﻲ اﻷﻫﺪاف ﻟﻌﺎم ‪٢٠١٣‬؟ وﻫﻞ ﺳﻴﺘﻢ إﻃﻼق أي منﺎذج ﺟﺪﻳﺪة ﰲ اﳌﻨﻄﻘﺔ؟‬
‫ﻣﺆﺧﺮا‪ ،‬ﺑﺪأﻧﺎ ﺑﺎﻟﻔﻌﻞ ﺑﺈﻃﻼق ﺳﻴﺎرة اﻟﺪﻓﻊ اﻟﺮﺑﺎﻋﻲ ﻛﺎرﻳﺮا ‪ ٩١١‬ﻓﺌﺔ ‪ ٤‬وﻓﺌﺔ ‪ S٤‬وﻛﺎﻳني‬
‫‪ ، GTS‬وﻫﻲ ﺳﻴﺎرة دﻓﻊ رﺑﺎﻋﻲ رﻳﺎﺿﻴﺔاﻷداء‪ ،‬ﻣﻊ ﻣﺤﺮك أﻗﻮى‪ ،‬وأﻛرث دﻳﻨﺎﻣﻴﻜﻴﺔ‪ .‬ﺗﺤﺘﻮي‬
‫أﻳﻀﺎ ﻋﲆ ﻫﻴﻜﻞ ﻣﺘﻄﻮر ﻣﻊ ارﺗﻔﺎع أﻗﻞ ﻟﻠﺮﻛﻮب واﳌﻌﺪات اﻟﺮﻳﺎﺿﻴﺔ‪ .‬وﻧﺤﻦ ﻧﺘﻄﻠﻊ أﻳﻀﺎ‬
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‫‪MAJLIS ISSUE 10‬‬
‫ﰲ ﻋﺎم ‪ ٢٠١٢‬ﻛﺎﻧﺖ ﻓﻮﻟﻜﺲ واﺟﻦ ﺑﺎﻋﺘﺒﺎرﻫﺎ اﻟﴩﻛﺔ اﳌﺼﻨﻌﺔ اﻷﴎع منﻮاً ﰲ اﳌﻨﻄﻘﺔ‪.‬‬
‫ﻣﺎ ﻫﻲ ﺗﻮﻗﻌﺎﺗﻚ ﻟﻌﺎم ‪٢٠١٣‬؟‬
‫ﻫﺪف ﻓﻮﻟﻜﺲ واﺟﻦ ﻫﻮ أن ﺗﺼﺒﺢ راﺋﺪة ﻋﲆ ﻣﺴﺘﻮى اﻟﻌﺎمل ﰲ اﻟﺴﻴﺎرات ﺑﺤﻠﻮل‬
‫ﻋﺎم ‪ .٢٠١٨‬وﺳﻴﺴﺎﻋﺪ اﻟﴩق اﻻوﺳﻂ ﰲ ﺗﺤﻘﻴﻖ ﻫﺬا اﻟﻬﺪف‪ ٢٠١٢ .‬ﻛﺎن ﻋﺎﻣﺎ ﻧﺎﺟﺤﺎ‬
‫ﺟﺪا ﻟﻔﻮﻟﻜﺲ واﺟﻦ اﻟﴩق اﻷوﺳﻂ ﻣﻦ ﺣﻴﺚ منﻮ اﳌﺒﻴﻌﺎت‪ ،‬وﻫﺪﻓﻨﺎ ﰲ ﻋﺎم ‪ ٢٠١٣‬ﻫﻮ‬
‫اﻟﺒﻨﺎء ﻋﲆ ﻫﺬا اﻟﻨﺠﺎح‪ .‬ﺟﻨﺒﺎ إﱃ ﺟﻨﺐ ﻣﻊ ﴍﻛﺎﺋﻨﺎ اﻹﻗﻠﻴﻤﻴني‪ ،‬ﻓﻮﻟﻜﺲ واﺟﻦ ﰲ ﻣﻨﻄﻘﺔ‬
‫اﻟﴩق اﻷوﺳﻂ ﻻ ﺗﺰال ﻣﻠﺘﺰﻣﺔ ﺑﺘﻮﻓري ﻣﻨﺘﺠﺎت ﻋﺎﳌﻴﺔ اﳌﺴﺘﻮى ذات ﺧﺪﻣﺔ ﻣﺘﻤﻴﺰة‪ ،‬ﻛام‬
‫أﻧﻬﺎ ﺗﻌﻤﻞ ﻋﲆ ﻣﻮاﺻﻠﺔ دﻓﻊ اﻟﻌﻼﻣﺔ اﻟﺘﺠﺎرﻳﺔ ﻟﻼﺳﺘﺜامر ﰲ ﻣﺮاﻓﻖ اﻟﺨﺪﻣﺎت‪ ،‬وﺧﺪﻣﺔ‬
‫اﻟﻌﻤﻼء وإﻃﻼق ﻃﺮازات ﺟﺪﻳﺪة‪.‬‬
‫ﺳﻴﺎرة ﻓﻮﻟﻜﺲ واﺟﻦ اﻟﻐﻮﻟﻒ ﻫﻲ اﻟﺴﻴﺎرة اﻟﺮاﺋﺪة ﰲ أوروﺑﺎ‪ .‬ﻣﺎ ﻫﻲ اﻟﺴﻴﺎرات اﻷﻛرث ﺷﻌﺒﻴﺔ‬
‫ﰲ اﻟﴩق اﻷوﺳﻂ ﻣﻦ ﻓﻮﻟﻜﺲ واﺟﻦ؟‬
‫ﰲ ﻋﺎم ‪ ،٢٠١٢‬ﺣﺼﻠﺖ ﻓﻮﻟﻜﺲ واﺟﻦ ﺟﻴﺘﺎ وﺑﺎﺳﺎت ﺣﺎﺻﻠﺘﺎن ﻋﲆ أﻋﲆ ﺣﺠﻢ ﰲ‬
‫اﳌﺒﻴﻌﺎت ﺗﻠﻴﻬﺎ منﺎذﺟﻨﺎ ﻣﻦ ﺳﻴﺎرات اﻟﺪﻓﻊ اﻟﺮﺑﺎﻋﻲ اﳌﺬﻫﻠﺔ )ﺗﻴﻐﻮان وﻃﻮارق(‪ .‬ﻓﻮﻟﻜﺲ‬
‫واﺟﻦ اﻟﴩق اﻷوﺳﻂ ﻓﺨﻮرة اﻵن ﺑﺄﻧﻬﺎ ﻗﺎدرة ﻋﲆ ﺗﻮﻓري ﺧﻂ اﻻﻧﺘﺎج اﻟﻜﺎﻣﻞ ﰲ ﻫﺬه‬
‫اﳌﻨﻄﻘﺔ‪ ،‬اﻟﺬي ﻳﺸﻤﻞ اﻵن أﻳﻀﺎ اﻟﺠﻮﻟﻒ اﻟﺘﻲ أﻃﻠﻘﺖ ﺣﺪﻳﺜﺎ – واﻟﺘﻲ ﺗﻢ ﻣﻨﺤﻬﺎ ﺳﻴﺎرة‬
‫اﻟﻌﺎم ﰲ أوروﺑﺎ ‪ -‬ﺑﺎﻹﺿﺎﻓﺔ إﱃ ﺳﻴﺎرة ﻏﻮﻟﻒ ‪ GTI‬اﻟﺠﺪﻳﺪة‪.‬‬
‫أﻫﻨﺎك أي أﺧﺒﺎر ﺟﺪﻳﺪة وﻣﻬﻤﺔ ميﻜﻨﻚ أن ﺗﺨﱪﻧﺎ ﺑﻬﺎ؟‬
‫ﻛﺸﻔﻨﺎ ﰲ ﻫﺬا اﻟﻌﺎم ﻋﻦ اﻟﺠﻴﻞ اﻟﺴﺎﺑﻊ ﻣﻦ ﻏﻮﻟﻒ اﳌﺬﻫﻠﺔ وﺳﻴﺎرة ﻏﻮﻟﻒ‬
‫اﻟﺤﻴﻮﻳﺔ واﳌﺘﻔﻮﻗﺔ‪ .‬إدﺧﺎل ﻫﺬه اﻟﻨامذج ﻫﻮ ﻧﺒﺄ ﻋﻈﻴﻢ ﻟﻌﻤﻼﺋﻨﺎ ﰲ اﻟﴩق اﻷوﺳﻂ اﻟﺬﻳﻦ‬
‫ﻛﺎﻧﻮا ﻣﺘﻌﻄﺸني ﻟﻨامذج ﻓﻮﻟﻜﺲ واﺟﻦ ﻟﺴﻨﻮات ﻋﺪة‪ .‬ﺳﻴﺎرة ﻏﻮﻟﻒ ‪ GTI‬اﻟﺠﺪﻳﺪة‪ ،‬واﻟﺘﻲ‬
‫ﺳﻮف ﺗﺼﻞ إﱃ اﳌﻨﻄﻘﺔ ﰲ اﻟﺮﺑﻊ اﻟﺜﺎﻟﺚ ﻣﻦ ﻫﺬا اﻟﻌﺎم‪ ،‬ﺗﻘﺪم ﺗﺼﻤﻴام رﻳﺎﺿﻴﺎ وﻣﺜريا أﻛرث‬
‫ﻟﻼﻧﺘﺒﺎه ‪ ،‬ﻣﻊ زﻳﺎدة ‪ HP ١٠‬و ‪ NM ٧٠‬ﻣﻦ ﻋﺰم اﻟﺪوران وذﻟﻚ ﺣﺘﻰ ﻧﻀﻤﻦ ﻋﺎﻣﻞ اﳌﺘﻌﺔ‬
‫أﻛرث ﻣﻦ أي وﻗﺖ ﻣﴣ‪ .‬وﺑﺎﳌﺜﻞ‪ ،‬ﺗﻢ إﻋﺎدة ﺗﺼﻤﻴﻢ اﻟﻐﻮﻟﻒ اﻟﺠﺪﻳﺪة ﺑﺎﻟﻜﺎﻣﻞ‪ ،‬مبﺎ ﰲ‬
‫ذﻟﻚ‪ :‬ﻫﻴﻜﻞ اﻟﺴﻴﺎرة و داﺧﻠﻬﺎ واﳌﺤﺮك وﺟﻤﻴﻊ أﻧﻈﻤﺔ اﳌﻌﻠﻮﻣﺎت واﻟﱰﻓﻴﻪ‪ .‬ﻛﻞ ﺳﻴﺎرة‬
‫ﻏﻮﻟﻒ ﺟﺪﻳﺪة أﺧﻒ وزﻧﺎ ﺑـ ‪ ١٠٠‬ﻛﻴﻠﻮﻏﺮام ﻣام ﻳﺴﺎﻋﺪ ﻋﲆ اﻟﺤﺪ ﻣﻦ اﻧﺒﻌﺎﺛﺎت ﺛﺎين‬
‫أﻛﺴﻴﺪ اﻟﻜﺮﺑﻮن واﺳﺘﻬﻼك اﻟﻮﻗﻮد ﺑﻨﺴﺒﺔ ‪ ٪٢٣‬وﻫﺬا اﻣﺮ ﺟﻴﺪ ﺑﺎﻟﻨﺴﺒﺔ ﻟﻠﺒﻴﺌﺔ وﻋﻤﻼﺋﻨﺎ‪■ .‬‬
‫‪GTI‬‬
‫ﻲ ﺮ‬
‫ﻮ‬
‫ﰲ داﺋﺮة اﻟﻀﻮء‬
‫ﻫﻞ ﺳﻴﺘﻢ إﻃﻼق أي ﻣﻮدﻳﻼت اﻟﺠﺪﻳﺪة ﰲ اﻟﴩق اﻷوﺳﻂ ﰲ ﻋﺎم ‪٢٠١٣‬؟‬
‫وﻣﺎذا ﺗﺨﻄﻂ يب إم دﺑﻠﻴﻮ؟‬
‫ﻟﻘﺪ أﻃﻠﻘﻨﺎ يب ام دﺑﻠﻴﻮ ﻓﺌﺔ ‪ ٧‬وﻓﺌﺔ ‪ ٦‬اﻟﻠﺆﻟﺆﻳﺔ‪ ،‬واﻟﺘﻲ متﻜﻦ اﻟﻌﻤﻼء ﻣﻦ اﺧﺘﻴﺎر‬
‫اﻟﺨﺼﺎﺋﺺ اﻟﻔﺮﻳﺪة اﻟﺘﻲ ﺗﺘامﳽ ﻣﻊ ذوﻗﻬﻢ‪ .‬وﺳﻮف ﻳﻨﻀﻢ إﱃ اﻟﺴﻴﺎرات اﻟﻠﺆﻟﺆﻳﺔ‪ ،‬اﻟﺴﻴﺎرة‬
‫اﻟﺮﻳﺎﺿﻴﺔ اﻟﻔﺨﻤﺔ يب إم دﺑﻠﻴﻮ ﻓﺌﺔ ‪) ٤‬ﻛﻮﺑﻴﻪ( اﻟﺠﺪﻳﺪة ﻛﻠﻴﺎ‪ .‬واﻟﺘﻲ ﺳﺘﻜﻮن ﻋﻨﺪ وﺻﻮﻟﻬﺎ‬
‫ﻟﻠﴩق اﻷوﺳﻂ ﰲ ﺷﻬﺮ ﺳﺒﺘﻤﱪ منﻮذﺟﺎ ﺗﺘﻤﻴﺰ ﻓﻴﻬﺎ ﻋﻦ اﻟﻨامذج اﻷﺧﺮى اﳌﻨﺎﻓﺴﺔ‪ .‬ﺳﻴﺘﻢ‬
‫أﻳﻀﺎ إﻃﻼق ﻋﺪد آﺧﺮ ﻣﻦ ﻃﺮاز يب إم دﺑﻠﻴﻮ ﰲ وﻗﺖ ﻻﺣﻖ ﻣﻦ اﻟﻌﺎم‪ .‬أﻣﺎ ﺳﻴﺎرات اﳌﻴﻨﻲ‪،‬‬
‫ﻟﻘﺪ أﻃﻠﻘﻨﺎ ﻣﻴﻨﻲ ﺟﻮن ﻛﻮﺑﺮ وورﻛﺲ ﻣﻊ ﻧﺎﻗﻞ ﺣﺮﻛﺔ أوﺗﻮﻣﺎﺗﻴيك واﻟﺬي ﻫﻮ اﻵن ﻋﲆ ﻛﻞ‬
‫اﻟﻨامذج ﺳﻴﺎرات اﳌﻴﻨﻲ‪ ،‬وﺳﻨﻘﻮم ﺑﺈﻃﻼق اﳌﻨﺘﺞ اﻟﺴﺎﺑﻊ ﻣﻦ ﻣﻴﻨﻲ وﻫﻮ ﻣﻴﻨﻲ ﺑﻴﺲ ﻣﺎن‬
‫)ﺳﻴﺎرة رﻳﺎﺿﻴﺔ ﺗﺠﻤﻊ ﺑني ﺳﻴﺎرات اﻟﺪﻓﻊ اﻟﺮﺑﺎﻋﻲ ﻣﻊ ﺗﺼﻤﻴﻢ أﻧﻴﻖ ﻣﻦ ﺳﻴﺎرة اﻟﻜﻮﺑﻴﻪ(‪ ،‬ﰲ‬
‫وﻗﺖ ﻻﺣﻖ ﻣﻦ ﻫﺬا اﻟﺸﻬﺮ‪ .‬ﻟﺪﻳﻨﺎ ﺗﻮﻗﻌﺎت ﻋﺎﻟﻴﺔ ﻟﻠﻤﻴﻨﻲ ﺑﻴﺲ ﻣﺎن وﻏريﻫﺎ ﻣﻦ اﳌﺠﻤﻮﻋﺔ‪.‬‬
‫اﳌﻴﻨﻲ ﻫﻲ ﻋﻼﻣﺔ ﺗﺠﺎرﻳﺔ ﻗﻮﻳﺔ ﺗﺠﺬب اﻟﻌﻤﻼء ﻣﻦ ﺧﻼل ﻣﺘﻌﺔ ﻗﻴﺎدﺗﻬﺎ اﻟﺮﻳﺎﺿﻴﺔ‪.‬‬
‫أﻃﻠﻘﻨﺎ ﻧﺴﺨﺔ ﺟﺪﻳﺪة ﻣﻦ ﺳﻴﺎرات اﻟﻨﻮع )‪ (٦x٦ AMG G)، (G٣٦‬ذات ‪ ٥٤٤‬ﺣﺼﺎن واﻟﺘﻲ‬
‫ﻣﻦ اﳌﺆﻛﺪ أﻧﻬﺎ ﺳﺘﺜري ﻣﺴﺘﺨﺪﻣﻲ ﻣﺮﺳﻴﺪس‪-‬ﺑﻨﺰ اﳌﺘﺤﻤﺴني ﻟﻠﻘﻴﺎدة ﻋﲆ اﻟﻄﺮق اﻟﻮﻋﺮة‪ .‬أﻣﺎ‬
‫ﰲ ﻣﺎرس ﻓﺴﻨﻄﻠﻖ ﺟﺪﻳﺪ اﻟﻔﺌﺔ ‪ ، A‬وﻫﺬا ﻣﺆﴍ ﻋﲆ دﺧﻮل ﻣﺮﺳﻴﺪس‪-‬ﺑﻨﺰ ﻓﺌﺔ اﻟﺴﻴﺎرات‬
‫اﻟﻘﻮﻳﺔ‪ ،‬ﺛﻢ ﺳﻴﺘﻢ إﻃﻼق ﻓﺌﺔ ﺳﻴﺪان ‪ E‬اﻟﺠﺪﻳﺪة‪ ،‬ﻛﻮﺑﻴﻪ‪ ،‬وذات اﻟﺴﻘﻒ اﻟﻘﺎﺑﻞ ﻟﻠﻔﺘﺢ‬
‫ومنﺎذج ‪ .AMG‬ﰲ وﻗﺖ ﻻﺣﻖ ﻣﻦ ﻓﺼﻞ اﻟﺼﻴﻒ‪ ،‬ﺳﻴﺘﻢ إﻃﻼق ﻓﺌﺔ اﻟـ‪ S‬اﻟﺠﺪﻳﺪة ﻛﻠﻴﺎ‪،‬‬
‫اﻟﺴﻴﺎرة اﻟﺘﻲ ﺗﺤﺪد ﺳﻘﻒ اﻟﻌﺎﳌﻴﺔ ﻋﻨﺪﻣﺎ ﻳﺘﻌﻠﻖ اﻷﻣﺮ ﺑﺎﻟﺴﻼﻣﺔ واﻟﺘﻜﻨﻮﻟﻮﺟﻴﺎ واﻟﺮﻓﺎﻫﻴﺔ‪،‬‬
‫وذﻟﻚ متﺎﺷﻴﺎ ﻣﻊ ﺗﻘﺎﻟﻴﺪﻧﺎ ﻟﺒﻨﺎء اﻟﺴﻴﺪان اﻷﻓﺨﺮ واﻷﻛرث ﻣﺒﻴﻌﺎ ﰲ اﻟﻌﺎمل‪.‬‬
‫ﺟﻴﻠﱪت ﻧﺼﺎر‪ ،‬ﻣﺪﻳﺮ اﻟﻌﻼﻣﺔ اﻟﺘﺠﺎرﻳﺔ‬
‫ﻷوﺑﻞ ﰲ ﻟﻴﱪيت ﻟﻠﺴﻴﺎرات‬
‫ﻣﺎﻳﻚ ﺑﻴﻠﻚ‪ ،‬اﻟﺮﺋﻴﺲ واﳌﺪﻳﺮ اﻟﺘﻨﻔﻴﺬي‬
‫ﻟﴩﻛﺔ داميﻠﺮ اﻟﴩق اﻷوﺳﻂ واﳌﴩق اﻟﻌﺮيب‬
‫ﻋﻤﻠﻚ ﻣﻊ داميﻠﺮ ﻷﻛرث ﻣﻦ ‪ ٢٠‬ﻋﺎﻣﺎ ﻳﺠﻌﻠﻨﺎ ﻧﻌﺘﻘﺪ أﻧﻚ ﻗﻤﺖ ﺑﻘﻴﺎدة أﻧﻮاع ﻋﺪﻳﺪة ﻣﻦ ﺳﻴﺎرات‬
‫اﳌﺮﺳﻴﺪس‪ ،‬ﻓام ﻫﻲ اﳌﻔﻀﻠﺔ ﻟﺪﻳﻚ ﺷﺨﺼﻴﺎ؟‬
‫ﺑﺎﻟﻔﻌﻞ‪ ،‬ﻋﻤﲇ ﻣﻊ داميﻠﺮ أﺗﺎح ﱄ اﻟﻔﺮﺻﺔ ﺑﺎﻟﻔﻌﻞ ﻟﺴﻴﺎﻗﺔ اﻟﻌﺪﻳﺪ ﻣﻦ ﺳﻴﺎرات‬
‫ﻣﺮﺳﻴﺪس‪-‬ﺑﻨﺰ‪ ،‬وﻟﻜﻦ ﺳﻴﻜﻮن ﻣﻦ اﻟﺼﻌﺐ ﻟﻠﻐﺎﻳﺔ ذﻛﺮ ﻣﻮدﻳﻼ واﺣﺪا ﻓﻘﻂ‪ .‬ﻓﻘﺪ متﺘﻌﺖ‬
‫ﺑﻬﻢ ﻛﺜريا‪ ،‬ﻛﻞ واﺣﺪة ﻣﻨﻬﻢ ﺗﺘﻤﻴﺰ ﺑﺼﻔﺎت ﻓﺮدﻳﺔ وﻣﻤﻴﺰة‪ ،‬وارﺗﻜﺎزﻫﺎ ﻋﲆ ﺻﻨﺎﻋﺔ اﳌﺮﻛﺒﺎت‬
‫اﻟﻔﺎﺧﺮة‪ .‬أﻣﺎ ﺣﺎﻟﻴﺎ ﻓﺴﻴﺎريت اﳌﻔﻀﻠﺔ ﻫﻲ ) ‪،(AMG SUV ٦٣ G‬ﻷﻧﻬﺎ وﺑﺒﺴﺎﻃﺔ ﺗﺠﻤﻊ ﺑني‬
‫اﻷداء واﻟﻘﺪرة ‪ ،‬ﺑﺎﻹﺿﺎﻓﺔ إﱃ اﻟﺘﻜﻨﻮﻟﻮﺟﻴﺎ اﳌﺘﻄﻮرة واﻟﺮاﺣﺔ اﻟﻔﺎﺧﺮة‪ .‬ﻛام أن ال )‪V٨‬‬
‫‪ (Liter ٥٫٥‬ذات اﳌﺤﺮك اﻟﺠﺪﻳﺪ راﺋﻌﺔ اﻟﻘﻴﺎدة‪.‬‬
‫ﻣﺎ ﻣﺪى أﻫﻤﻴﺔ ﺳﻮق اﻟﴩق اﻷوﺳﻂ وﻣﺎ ﻫﻲ ﺗﻮﻗﻌﺎﺗﻜﻢ اﻟﺨﺎﺻﺔ ﻟﻠﻤﺴﺘﻘﺒﻞ؟‬
‫ﻻ ﺗﺰال ﻣﻨﻄﻘﺔ اﻟﴩق اﻷوﺳﻂ ﻣﻨﻄﻘﺔ ﻗﻮﻳﺔ ﰲ اﻟﺴﻮق اﻟﻌﺎﳌﻴﺔ‪ ،‬ﺣﻴﺚ اﻧﻬﺎ ﰲ ﻛﺜري‬
‫ﻣﻦ اﻷﺣﻴﺎن ﺗﺨﺎﻟﻒ اﺗﺠﺎﻫﺎت اﳌﺒﻴﻌﺎت ﰲ أﻣﺎﻛﻦ أﺧﺮى‪ .‬اﻗﺘﺼﺎدﻫﺎ اﻟﻘﻮي واﺿﺢ ﺟﺪا‬
‫وذﻟﻚ ﻣﻦ ﺣﻴﺚ اﻟﻄﻠﺐ اﻹﻳﺠﺎيب واﻟﻜﺒري ﻋﲆ ﺳﻴﺎرات ﻣﺮﺳﻴﺪس‪-‬ﺑﻨﺰاﻟﻔﺎﺧﺮة ﻋﱪ اﻟﻨﻄﺎق‪.‬‬
‫ﻛام اﻋﺘﱪ ﻋﺎم ‪ ٢٠١٢‬اﻷﻓﻀﻞ ﰲ اﳌﺒﻴﻌﺎت ﺣﻴﺚ وﺻﻠﺖ اﳌﺒﻴﻌﺎت اﻹﻗﻠﻴﻤﻴﺔ إﱃ ‪ ٪١٦٫٧‬ﰲ‬
‫‪ ،٢٠١١‬ﻛام أﻏﻠﻘﻨﺎ اﻟﻌﺎم ﺑﻌﺪ أن متﺘﻌﻨﺎ ﺑﺨﻤﺴﺔ ﻋﴩ ﺷﻬﺮا ﻣﺘﺘﺎﻟﻴﺎ ﻣﻦ منﻮ ﻣﺰدوج ﻟﺮﻗﻢ‬
‫اﳌﺒﻴﻌﺎت‪ .‬ﻣﺮﺳﻴﺪس‪-‬ﺑﻨﺰ ﻟﺪﻳﻬﺎ ﻣﺴﺘﻘﺒﻞ ﻣﺆﻣﻦ ﰲ ﻣﻨﻄﻘﺔ اﻟﴩق اﻷوﺳﻂ ﺧﺎﺻﺔ ﻋﻨﺪ إﻃﻼق‬
‫اﳌﺰﻳﺪ ﻣﻦ اﳌﻮدﻳﻼت اﻟﻔﺎﺧﺮة ﻫﺬا اﻟﻌﺎم وﻏريﻫﺎ ﰲ اﻟﺴﻨﻮات اﻟﻘﺎدﻣﺔ‪.‬‬
‫ﻟﻘﺪ اﺣﺘﻔﻠﺘﻢ ﻣﺆﺧﺮا ﰲ ﻋﺎم ‪ ٢٠١١‬ﺑﺎﻟﺬﻛﺮى اﻟﻌﺎﴍة ﻣﻦ إﻧﺸﺎء اﳌﺮﻛﺰ اﻟﻠﻮﺟﺴﺘﻲ اﻹﻗﻠﻴﻤﻲ اﻟﺬي‬
‫ﻗﻤﺘﻢ أﻳﻀﺎ ﺑﺘﻮﺳﻌﺘﻪ ﻻﺣﻘﺎ‪ .‬ﻛﻴﻒ ﻛﺎن ﻫﺬا ﻣﻔﻴﺪا ﻟﻠﻤﻨﻄﻘﺔ ﺑﺸﻜﻞ ﻋﺎم؟‬
‫ﻳﻌﺘﱪ اﳌﺮﻛﺰ اﻹﻗﻠﻴﻤﻲ اﻟﻠﻮﺟﺴﺘﻲ اﻷﺳﺎﳼ ﻟﻠﺘﻮاﺻﻞ ﰲ اﻟﴩق اﻻوﺳﻂ ﳌﺎ ﺑﻌﺪ اﻟﺒﻴﻊ واﻟﺬي ﻳﻐﻄﻲ‬
‫‪ ٢٦‬ﻣﻮﻗﻌﺎ ﰲ ﺗﺴﻌﺔ ﺑﻠﺪان‪ ،‬مبﺎ ﰲ ذﻟﻚ اﻹﻣﺎرات اﻟﻌﺮﺑﻴﺔ اﳌﺘﺤﺪة‪ ،‬اﳌﻤﻠﻜﺔ اﻟﻌﺮﺑﻴﺔ اﻟﺴﻌﻮدﻳﺔ‬
‫واﻟﻜﻮﻳﺖ واﻟﺒﺤﺮﻳﻦ وﻗﻄﺮ وﻋامن واﻟﻴﻤﻦ وأﻓﻐﺎﻧﺴﺘﺎن‪ .‬ﻳﺸﺤﻦ اﳌﺮﻛﺰ اﻹﻗﻠﻴﻤﻲ اﻟﻠﻮﺟﺴﺘﻲ ﺣﻮاﱄ‬
‫‪ ٣٠٠٠‬ﻗﻄﻌﺔ ﻛﻞ ﻳﻮم‪ ،‬ﻣام ﻳﺪل ﻋﲆ ﻣﺪى ﻣﺤﻮرﻳﺔ اﻟﺪور اﻟﺬي ﻳﻠﻌﺒﻪ ﻟﻀامن ﺣﺼﻮل ﻋﻤﻼءﻧﺎ‬
‫ﻋﲆ ﻛﻞ أﻧﻮاع اﻟﻘﻄﻊ ‪-‬ﻋﻠام ﺑﻮﺟﻮد أﻛرث ﻣﻦ ﻧﺼﻒ ﻣﻠﻴﻮن ﻗﻄﻌﺔ‪ -‬ﺳﻮاء ﻛﺎن ﻋﻦ ﻃﺮﻳﻖ اﻟﱪ‬
‫أواﻟﺒﺤﺮ أواﻟﺠﻮ أواﻟﱪﻳﺪ اﻟﴪﻳﻊ‪ .‬ﻛام ﺳﺎﻫﻢ أداء اﳌﺮﻛﺰ اﻹﻗﻠﻴﻤﻲ اﻟﻠﻮﺟﺴﺘﻲ ﺑﺸﻜﻞ ﻛﺒري ﺑﺪﻋﻢ‬
‫اﻟﺼﻮرة اﻹﻳﺠﺎﺑﻴﺔ اﻟﺘﻲ ﺗﺘﻤﺘﻊ ﺑﻬﺎ ﻣﺮﺳﻴﺪس‪-‬ﺑﻨﺰ ﰲ ﻣﻨﻄﻘﺔ اﻟﴩق اﻷوﺳﻂ‪ ،‬وﺳﻮف ﻧﻮاﺻﻞ اﻟﻘﻴﺎم‬
‫ﺑﺬﻟﻚ ﰲ اﳌﺴﺘﻘﺒﻞ‪.‬‬
‫ﻫﻞ ﺳﻴﺘﻢ إﻃﻼق أي منﺎذج ﺟﺪﻳﺪة ﻣﻦ ﻣﺮﺳﻴﺪس ﰲ اﳌﺴﺘﻘﺒﻞ اﻟﻘﺮﻳﺐ؟‬
‫ﻳﻌﺘﱪ ﻋﺎم ‪ ٢٠١٣‬ﻋﺎﻣﺎ آﺧﺮا ﻹﻃﻼق ﻣﻮدﻳﻼت ﺟﺪﻳﺪة ﳌﺮﺳﻴﺪس‪-‬ﺑﻨﺰ ﰲ ﻫﺬه اﳌﻨﻄﻘﺔ‪ .‬ﻟﻘﺪ‬
‫ﻣﻦ ﻫﻮ اﳌﺴﺆول ﻋﻦ ﺗﺴﻮﻳﻖ أوﺑﻞ ﰲ دوﻟﺔ اﻹﻣﺎرات اﻟﻌﺮﺑﻴﺔ اﳌﺘﺤﺪة؟‬
‫ﺑﺼﻔﺘﻲ ﻣﺪﻳﺮ اﻟﻌﻼﻣﺔ اﻟﺘﺠﺎرﻳﺔ ﻷوﺑﻞ ﰲ ﻟﻴﱪيت ﻟﻠﺴﻴﺎرات ﻓﺈين أﺗﺮأس ﺗﺴﻮﻳﻖ اﻟﺴﻴﺎرات‬
‫ﰲ اﻹﻣﺎرات اﻟﻌﺮﺑﻴﺔ اﳌﺘﺤﺪة‪ .‬وﻧﺤﻦ ﻧﻌﻤﻞ ﻋﻦ ﻛﺜﺐ ﻣﻊ ﻓﺮﻳﻘﻨﺎ اﻟﺪاﻋﻢ ﻟﺠﻬﻮدﻧﺎ واﳌﻮﺟﻮد‬
‫ﰲ ﻣﻘﺮ أوﺑﻞ ﺑﺄﳌﺎﻧﻴﺎ ‪ ،‬وذﻟﻚ متﺎﺷﻴﺎ ﻣﻊ ﺗﻮﺳﻊ أوﺑﻞ اﻟﻌﺎﳌﻲ وﺧﻄﻂ منﻮ اﻟﴩﻛﺔ‪ .‬ﻛام أن‬
‫اﺛﻨني ﻣﻦ ﻛﺒﺎر اﳌﺴﺆوﻟني اﻟﺘﻨﻔﻴﺬﻳني ﰲ ﻣﻘﺮ أوﺑﻞ ﰲ أﳌﺎﻧﻴﺎ‪) -‬أﻧﺪرو دوﻧﺴﺘﺎن(‪ ،‬اﳌﺪﻳﺮ‬
‫اﻟﺘﻨﻔﻴﺬي ﳌﺒﻴﻌﺎت أوﺑﻞ ‪ -‬وﺳﻂ وﴍق أوروﺑﺎ واﻟﻌﻤﻠﻴﺎت اﻟﺪوﻟﻴﺔ‪) ،‬وﻳﻮرﻏﻦ ﻛﻴﻠﺮ( ﻣﺪﻳﺮ‬
‫اﻟﻌﻤﻠﻴﺎت اﻟﺪوﻟﻴﺔ ﰲ أوﺑﻞ‪ -‬ﻗﺪﻣﻮا ﺧﺼﻴﺼﺎ إﱃ ديب ﻟﺤﻀﻮر ﺣﻔﻞ اﻻﻧﻄﻼق‪.‬‬
‫ﻣﺎ ﻣﺪى ﻧﺠﺎح إﻃﻼق ﺣﻤﻠﺔ »أوﺑﻞ اﻟﺴﻴﺎرة اﻷﳌﺎﻧﻴﺔ ﰲ اﳌﺪﻳﻨﺔ« وﻣﺎ ﻫﻲ ﺗﻮﻗﻌﺎﺗﻚ؟‬
‫ﻛﺎن إﻃﻼق اﻟﺤﻤﻠﺔ ﻧﺎﺟﺢ ﻟﻠﻐﺎﻳﺔ‪ .‬ﺣﻴﺚ ﻛﺎن ﻫﺪﻓﻨﺎ اﻟﺮﺋﻴﴘ إﺛﺒﺎت وﺟﻮد أوﺑﻞ ﰲ ﺳﻮق‬
‫اﻹﻣﺎرات اﻟﻌﺮﺑﻴﺔ اﳌﺘﺤﺪة وزﻳﺎدة اﻟﻮﻋﻲ ﻟﻠﻤﺠﻤﻮﻋﺔ اﻟﺮاﺋﻌﺔ ﻣﻦ اﳌﻮدﻳﻼت اﻟﺘﻲ ﻟﺪﻳﻨﺎ‪،‬‬
‫وﻧﺤﻦ ﺑﺎﻟﺘﺄﻛﻴﺪ ﺣﻘﻘﻨﺎ ﻫﺬﻳﻦ اﻟﻬﺪﻓني‪.‬ﻛام ﻛﺎن ﻟﺪﻳﻨﺎ ردود ﻓﻌﻞ ﻗﻮﻳﺔ ﻣﻦ اﻟﺼﺤﺎﻓﺔ اﳌﻬﺘﻤﺔ‬
‫واﳌﺘﺨﺼﺼﺔ ﺑﺎﻟﺴﻴﺎرات واﻟﺬﻳﻦ أدوا اﺧﺘﺒﺎرات اﻟﺴﻴﺎﻗﺔ وأﺧﻀﻌﻮﻫﺎ ﻟﺨﻄﻮاﺗﻬﻢ وأﻋﺠﺒﻮا‬
‫ﺑﺎﻟﻨﺘﺎﺋﺞ‪ .‬ﰲ اﻟﺤﻘﻴﻘﺔ ‪ ،‬ﻋﲆ اﻟﺮﻏﻢ ﻣﻦ أﻧﻨﺎ ﻗﺪ ﺑﺪأﻧﺎ ﻟﻠﺘﻮ‪ ،‬ﻟﻘﺪ وﺻﻠﺘﻨﺎ ﻃﻠﺒﺎت ﻣﻦ زﺑﺎﺋﻨﻨﺎ‬
‫اﳌﺘﺤﻤﺴني ﻟﻘﻴﺎدة ﺳﻴﺎرات أوﺑﻞ‪ .‬ﻣﻦ ﺣﻴﺚ ﺗﻮﻗﻌﺎﺗﻨﺎ‪ ،‬ﻧﺤﻦ ﻧﺆﻣﻦ متﺎﻣﺎ أن أوﺑﻞ ﺳﺘﻨﻀﻢ‬
‫إﱃ ﻣﺎرﻛﺎت أﳌﺎﻧﻴﺔ أﺧﺮى ﻟﺘﺼﺒﺢ ﻋﻼﻣﺔ ﺗﺠﺎرﻳﺔ رﺋﻴﺴﻴﺔ ﰲ اﻹﻣﺎرات اﻟﻌﺮﺑﻴﺔ اﳌﺘﺤﺪة‪.‬‬
‫ﻣﺎ اﻟﺬي ﻳﺠﻌﻞ أوﺑﻞ ﻓﺮﻳﺪة ﻣﻦ ﻧﻮﻋﻬﺎ؟‬
‫ﺗﻌﺘﱪ اﻟﻌﻼﻣﺔ اﻟﻔﺎرﻗﺔ ﻷوﺑﻞ ﻫﻲ اﺣﺘﻔﺎﻟﻬﺎ ﺑﻌﺎﻣﻬﺎ ‪ ١٥٠‬ذﻟﻚ ﻳﺠﻌﻠﻬﺎ ﻣﻤﻴﺰة ﻣﻦ ﺑني‬
‫ﴍﻛﺎت ﺻﻨﺎﻋﺔ اﻟﺴﻴﺎرات‪ .‬ﺑﺎﻹﺿﺎﻓﺔ إﱃ ذﻟﻚ‪ ،‬ﻓﺎزت اﳌﻮدﻳﻼت اﻟﺠﺪﻳﺪة ﺑﺄﻛرث ﻣﻦ ‪١٥٠‬‬
‫ﺟﺎﺋﺰة أوروﺑﻴﺔ ودوﻟﻴﺔ‪ .‬اﳌﻬﻨﺪﺳني واﳌﺼﻤﻤني ﰲ أوﺑﻞ ﻳﺒﺤﺜﻮن ﺑﺎﺳﺘﻤﺮار ﻋﻦ اﳌﺰﻳﺪ ﻣﻦ‬
‫اﳌﺮوﻧﺔ‪ ،‬واﻟﺘﺤﺴني ﰲ ﺑﻴﺌﺔ اﻟﻌﻤﻞ‪ ،‬واﻟﺘﻘﻠﻴﻞ ﻣﻦ اﻻﻧﺒﻌﺎﺛﺎت اﻟﻀﺎرة ﺑﺎﻟﺒﻴﺌﺔ‪ ،‬ﻛﻞ ذﻟﻚ‬
‫ﻟﺘﻮﻓري أﻓﻀﻞ ﺟﻮدة ﻣﻦ اﻟﺴﻴﺎرات‪ .‬ﻛام أن أوﺑﻞ ﺗﺮﻛﺰ ﻛﺜريا ﻋﲆ راﺣﺔ وﻣﺘﻌﺔ اﻟﺴﺎﺋﻖ‪ ،‬وﰲ‬
‫اﻟﻮﻗﺖ ﻧﻔﺴﻪ ﺗﻜﻨﻮﻟﻮﺟﻴﺎت ﻣﻌﻘﻮﻟﺔ اﻟﺘﻜﻠﻔﺔ ﺗﻮﻓﺮ اﻟﺴﻼﻣﺔ اﻷﻣﺜﻞ واﻷداء اﻷﻋﲆ‪ .‬ﺗﺘﻤﻴﺰ‬
‫أوﺑﻞ ﺑني اﳌﻨﺎﻓﺴني ﺑﺈﻧﺘﺎج ﺣﻠﻮل ﻣﺘﻌﺪدة ﻻﺣﺘﻴﺎﺟﺎت اﻟﻌﻤﻼء اﻟﻴﻮﻣﻴﺔ اﳌﺘﻌﻠﻘﺔ ﺑﺎﻟﻘﻴﺎدة‪.‬‬
‫ﺑﺄي ﺳﻴﺎرات ﺳﺘﺪﺧﻞ أوﺑﻞ اﻟﺴﻮق؟‬
‫ﻟﻘﺪ ﺗﻢ اﻟﻜﺸﻒ ﻋﻦ ﻣﻮدﻳﻼت ﺟﺪﻳﺪة ﻛﺜرية ﻋﻨﺪ اﻹﻃﻼق‪ .‬أوﻻ‪ :‬ﻫﻨﺎك اﻟﻜﻮرﺳﺎ‬
‫) ‪ (Corsa‬ﻣﻊ ﺗﺼﻤﻴﻤﻬﺎ اﻟﺮﻳﺎﴈ اﻟﺠﺪﻳﺪ‪ .‬ﺛﻢ ﻟﺪﻳﻨﺎ اﻷﺳﱰا ) ‪ ،(Astra‬اﻟﺘﻲ ﻧﻮد أن ﻧﻮﺻﻔﻬﺎ‬
‫ﺑﺄﻧﻬﺎ اﻟﺴﻴﺎرة ذات اﻟﻬﻨﺪﺳﺔ اﻷﳌﺎﻧﻴﺔ واﻷﻛرث »ﻋﺎﻃﻔﻴﺔ« ﻣﻦ ﺣﻴﺚ ﺗﺼﻤﻴﻤﻬﺎ‪ .‬ﺣﻴﺚ ﻗﺪ‬
‫ﺗﻢ ﺗﺤﺴني ﻣﻈﻬﺮﻫﺎ ﻟﺘﻜﻮن أﻧﻴﻘﺔ ورﻳﺎﺿﻴﺔ ﺑﻨﻔﺲ اﻟﻮﻗﺖ‪ .‬ﺳﻴﻜﻮن ﻫﻨﺎك ﺑﺎﻟﺘﺄﻛﻴﺪ ﺳﻴﺎرة‬
‫إﻧﺴﻴﻨﻴﺎ ) ‪- .(Insignia‬ﻣﻊ ﻣﺤﺮك اﻟﺒﻨﺰﻳﻦ ‪ ٢٫٠‬ﻟﱰ ﺗريﺑﻮ واﻷﻛرث ﻛﻔﺎءة ﰲ ﻓﺌﺘﻬﺎ‪ .-‬إﻧﺴﻴﻨﻴﺎ‬
‫) ‪ (Insignia‬أﻧﻴﻘﺔ وﺟﺬاﺑﺔ ﻟﻠﻌني‪ ،‬ﻣﻊ ﻗﺪرة اﻟﺪﻓﻊ اﻟﺮﺑﺎﻋﻲ )اﺧﺘﻴﺎري(‪ ،‬وﻧﻈﺎم ﺗريﺑﻮ‬
‫ﺗﺴﻠﺴﲇ ﻣﺰدوج‪ ،‬وﻟﻜﻨﻬﺎ ﺣﺘﻰ اﻵن ﺗﻘﺘﴫ ﻋﲆ اﻟﻌﻼﻣﺎت اﻟﺘﺠﺎرﻳﺔ اﻟﻘﻠﻴﻠﺔ أﻋﲆ ﺳﻌﺮا‪.‬‬
‫ﻟﺪﻳﻨﺎ ﻣريﻳﻔﺎ ) ‪ (Meriva‬اﻟﺬﻛﻴﺔ‪ ،‬ﻣﻊ ﻣﻴﺰات ﻣﺒﺘﻜﺮة ﺻﻤﻤﺖ ﻟﺘﺤﻘﻴﻖ اﻷﻣﺜﻞ ﻣﻦ ﺣﻴﺚ‬
‫اﳌﺴﺎﺣﺔ اﻟﺪاﺧﻠﻴﺔ؛ ﺗﻠﻚ اﻟﺴﻴﺎرة اﻟﺴﻴﺎﺣﻴﺔ‪ .‬ﻛام ﺗﻔﺘﺨﺮ أوﺑﻞ ﺑﺰاﻓريا ﺑﻬﺎ ﻷﻧﻬﺎ ﻓﺮﻳﺪة ﻣﻦ‬
‫‪ISSUE 10 MAJLIS‬‬
‫‪46‬‬
‫ﻲ ﺮ‬
‫ﰲ داﺋﺮة اﻟﻀﻮء‬
‫ﻮ‬
‫اﻟﺴﻴﺎرات اﻷﻟﻤﺎﻧﻴﺔ‬
‫ﻓـﻲ دوﻟﺔ اﻹﻣﺎرات‬
‫ﻣﺠﻠﺔ ﻋﻦ ﻣﻮﺿﻮع اﻟﺴﻴﺎرات ﻻ ميﻜﻦ أن ﺗﻜﻮن ﻣﻮﺟﻮدة دون أن ﻧﺴﻤﻊ ﻣﻦ ﺑﻌﺾ اﻟﴩﻛﺎت اﻷﳌﺎﻧﻴﺔ ﻟﺼﻨﺎﻋﺔ اﻟﺴﻴﺎرات اﳌﻮﺟﻮدة ﰲ اﳌﻨﻄﻘﺔ‪.‬‬
‫ﻳﺘﻢ ﴎد اﳌﻘﺎﺑﻼت ﻣﻊ إدارة أودي‪ ،‬يب أم دﺑﻠﻴﻮ‪ ،‬ﻣﺮﺳﻴﺪس‪ ،‬أوﺑﻞ‪ ،‬ﺑﻮرش‪ ،‬ﻓﻮﻟﻜﺲ واﺟﻦ وﻓﻘﺎ ﻟﻠﱰﺗﻴﺐ اﻷﺑﺠﺪي‪.‬‬
‫اﻟﺒﻴﻊ وذﻟﻚ ﻟﻴﺴﺘﻤﺮ منﻮﻧﺎ ﻧﺤﻮ ﻫﺪﻓﻨﺎ ﰲ ﻋﺎم ‪ ٢٠٢٠‬وﻫﻮ ﺑﻴﻊ ‪ ٢٠،٠٠٠‬ﻣﺮﻛﺒﺔ ﺳﻨﻮﻳﺎ‪.‬‬
‫وﻧﺤﻦ ﻧﻌﻤﻞ ﻣﻊ ﴍﻛﺎﺋﻨﺎ ﻋﲆ ﺳﺒﻌﺔ ﻣﺸﺎرﻳﻊ ﺗﺄﺳﻴﺴﻴﺔ ﻣﻬﻤﺔ ﻫﺬا اﻟﻌﺎم‪ .‬وﺳﻮف ﻧﺆﻛﺪ‬
‫أﻳﻀﺎ ﻋﲆ ﺿامن ﻣﺰﻳﺪ ﻣﻦ اﻟﺘﺄﻫﻴﻞ وﺟﻮدة اﻟﺨﺪﻣﺔ ﻣﻦ ﺧﻼل ﻋﻤﻠﻴﺎت اﻟﺘﺪرﻳﺐ وإﺻﺪار‬
‫اﻟﺸﻬﺎدات‪ .‬ﻣﻦ ﺣﻴﺚ اﳌﻮدﻳﻼت ﻓﺴﻮف ﻧﺮﻛﺰ ﻋﲆ ﺗﻄﻮﻳﺮ ﻓﺌﺔ ‪ C‬و ‪ - D‬ﺳﻴﺎرات اﻟﺪﻓﻊ‬
‫اﻟﺮﺑﺎﻋﻲ وﺳﻴﺎرات اﻟﺴﻴﺪان اﻟﻜﺒرية ﻣﺜﻞ أودي ‪ A٦‬و ‪ .L A٨‬ﻫﺆﻻء ﻫﻢ اﻟﻔﺌﺎت اﻷﻛرث‬
‫أﻫﻤﻴﺔ ﻷودي ﻣﻦ ﻧﺎﺣﻴﺔ ﺑﻨﺎء اﻟﻌﻼﻣﺔ اﻟﺘﺠﺎرﻳﺔ وﺻﻮرﺗﻬﺎ‪ .‬وﺳﻨﻄﻠﻖ أﻳﻀﺎ ﰲ ﻋﺎم ‪٢٠١٣‬‬
‫ﺑﻌﺾ اﻟﻨامذج اﻟﺮﻳﺎﺿﻴﺔ اﳌﺘﺨﺼﺼﺔ ‪ ،‬مبﺎ ﰲ ذﻟﻚ أﻓﺎﻧﺖ أودي ‪ ٤ RS‬اﻟﺠﺪﻳﺪة‪ ،‬وﺟﺪﻳﺪ‬
‫أودي ‪ ،R٨‬واﻟﺘﻲ ﻳﺤﺮص ﻋﲆ اﻗﺘﻨﺎﺋﻬﺎ ﻫﻮاة اﻟﺴﻴﺎرات ﻟﺪﻳﻨﺎ‪.‬‬
‫ﺗﺮﻳﻔﻮر ﻫﻴﻞ‪ ،‬اﳌﺪﻳﺮ اﻹداري‬
‫ﻟﴩﻛﺔ أودي ﻓﻮﻟﻜﺲ واﺟﻦ اﻟﴩق اﻷوﺳﻂ‬
‫ﺣﴬﺗﻚ اﳌﺪﻳﺮ اﻹداري ﻟﺪى أودي ﻓﻮﻟﻜﺲ‪-‬واﺟﻦ اﻟﴩق اﻷوﺳﻂ‪ .‬ﻣﻦ ﻓﻀﻠﻚ أﺧﱪﻧﺎ ﻋﻦ ﻧﻔﺴﻚ؟‬
‫ﻋﻤﻠﺖ ﰲ ﺗﺠﺎرة اﻟﺴﻴﺎرات ﻣﻨﺬ اﻛرث ﻣﻦ ‪ ٢٠‬ﻋﺎﻣﺎ‪ .‬ﰲ ﻋﺎم ‪ ١٩٨٩‬اﻟﺘﺤﻘﺖ ﺑﻔﻮﻟﻜﺲ‬
‫واﺟﻦ ‪ /‬أودي ﺟﻨﻮب أﻓﺮﻳﻘﻴﺎ ﰲ ﺟﻮﻫﺎﻧﺴﱪج و ﻣﻨﺬ ذﻟﻚ اﻟﻮﻗﺖ‪ ،‬ﻣﺜﻠﺖ أودي ﰲ ﺟﻨﻮب‬
‫أﻓﺮﻳﻘﻴﺎ‪ ،‬أﳌﺎﻧﻴﺎ‪ ،‬اﻟﻴﺎﺑﺎن‪ ،‬واﻟﺼني وﻫﻮﻧﺞ ﻛﻮﻧﺞ وﻛﻮرﻳﺎ‪ .‬اﺧﱰت اﻟﺨﻮض ﰲ ﻫﺬا اﳌﺠﺎل ﺑﻌﺪ‬
‫اﻻﻧﺘﻬﺎء ﻣﻦ اﻟﺠﺎﻣﻌﺔ وﺑﺪاﻳﺔ ﻣﺴرييت اﳌﻬﻨﻴﺔ ﰲ ﻣﺠﺎل اﻟﺘﺪرﻳﺲ‪ .‬ﺛﻢ اﻧﺘﻘﻠﺖ إﱃ اﻟﺘﺪرﻳﺐ‬
‫ﰲ ﴍﻛﺎت اﻟﱰﺑﻴﺔ واﻟﺘﻌﻠﻴﻢ‪ .‬ﺣﻴﻨﻬﺎ ﻛﻨﺖ أدرس اﻟﻨﺎس ﰲ ﻣﺠﺎل اﳌﺒﻴﻌﺎت واﻹدارة‪ .‬أﻧﺎ‬
‫أﻋﺸﻖ اﻟﺴﻴﺎرات‪،‬و أﻋﺸﻖ ﻗﻴﺎدﺗﻬﻢ وﻓﻬﻢ ﻛﻴﻔﻴﺔ ﻋﻤﻠﻬﻢ‪ .‬ﺧﺎرج اﻟﻌﻤﻞ أﺳﺘﻤﺘﻊ ﺑﺮﻳﺎﺿﺔ‬
‫اﻟﻜﺮﻳﻜﻴﺖ واﻟﺮﻛﺒﻲ واﻟﻐﻮﻟﻒ ‪ -‬ﻣﺸﺎﻫﺪة وﻟﻌﺒﺎ ‪.-‬‬
‫ﻣﺎ ﻫﻲ أﻛﱪ اﻻﺧﺘﻼﻓﺎت ﺑني اﻟﺴﻮق اﻟﻜﻮري وﺳﻮق اﻟﴩق اﻷوﺳﻂ؟‬
‫ﻛﺎﻧﺖ أودي ﻣﻮﺟﻮدة ﰲ ﻛﻼ اﻟﺴﻮﻗني ﻟﻔﱰة زﻣﻨﻴﺔ ﻣامﺛﻠﺔ‪ .‬اﻟﺜﻘﺎﻓﺎت ﺑﻴﻨﻬام ﺗﺨﺘﻠﻒ‬
‫اﺧﺘﻼﻓﺎ ﺷﺎﺳﻌﺎ ﻛام أن اﻟﴩق اﻷوﺳﻂ ﰲ ﺣﺪ ذاﺗﻪ ﻣﺘﻨﻮع ﺟﺪا‪ .‬وﻋﻤﻮﻣﺎ‪ ،‬إن اﻟﴩق اﻷوﺳﻂ‬
‫ﻫﻮ أﺣﺪث ﻣﻦ اﻟﺴﻮق اﻟﻜﻮرﻳﺔ وﻻ ﻳﺰال ﻳﺘﻄﻮر‪ .‬ﻧﺤﻦ ﺑﺤﺎﺟﺔ إﱃ ﺗﻌﺮﻳﻒ اﻟﺴﻮق ﺑﻌﻼﻣﺘﻨﺎ‬
‫اﻟﺘﺠﺎرﻳﺔ وﻛﺬﻟﻚ ﺗﻄﻮﻳﺮ اﻟﺒﻨﻴﺔ اﻟﺘﺤﺘﻴﺔ ﻷودي‪ .‬أﻣﺎ ﰲ ﻛﻮرﻳﺎ‪ ،‬ﻛﻨﺎ ﻗﺎدرﻳﻦ ﻋﲆ اﻟﺘﻄﻮﻳﺮ‬
‫ﺑﴪﻋﺔ ﻣﻦ ﺧﻼل اﻻﺳﺘﺜامر ﺑﺸﻜﻞ ﻛﺒري ﰲ اﻟﻌﻼﻣﺔ اﻟﺘﺠﺎرﻳﺔ‪ .‬وﻣﻊ ذﻟﻚ‪ ،‬ﺗﻌﺘﱪ ﻛﻮرﻳﺎ ﻣﺴﻴﻄﺮة‬
‫إﱃ ﺣﺪ ﻛﺒري ﻣﻦ ﻗﺒﻞ اﻟﴩﻛﺎت اﻟﻮﻃﻨﻴﺔ اﳌﺼﻨﻌﺔ – ﻓﻬﻲ ﻓﻌﻠﻴﺎ ﺳﻮق وﻃﻨﻲ ﺑﺤﺖ‪ .‬ﺳﻮق‬
‫اﻻﺳﺘرياد ﰲ ﻛﻮرﻳﺎ ﻟﻴﺲ إﻻ ‪ ٪١٠‬ﻣﻦ اﺟامﱄ اﻟﺴﻮق‪ .‬أﻣﺎ ﰲ اﻟﴩق اﻷوﺳﻂ ﺗﻮﺟﺪ ﺗﻘﺮﻳﺒﺎ‬
‫ﺟﻤﻴﻊ اﳌﺎرﻛﺎت وﻧﺤﻦ ﻟﺪﻳﻨﺎ ﻓﺮﺻﺔ ﺟﻴﺪة ﺟﺪا ﻟﻠﻨﺠﺎح‪.‬‬
‫ﻟﻘﺪ ﻗﻤﺘﻢ ﺑﻔﺘﺢ أﻛﱪ ﻣﻌﺮض أودي ﰲ اﻟﻌﺎمل ﺑﺸﺎرع اﻟﺸﻴﺦ زاﻳﺪ ﰲ ديب؟ ﳌﺎذا اﺧﱰﺗﻢ دوﻟﺔ‬
‫اﻹﻣﺎرات اﻟﻌﺮﺑﻴﺔ اﳌﺘﺤﺪة ﻟﺬﻟﻚ؟‬
‫اﻟﴩق اﻷوﺳﻂ ودوﻟﺔ اﻹﻣﺎرات اﻟﻌﺮﺑﻴﺔ اﳌﺘﺤﺪة ﺗﺤﺪﻳﺪا متﺜﻞ ﺳﻮﻗﺎ ﻣﻬام ﻷودي‪.‬‬
‫ﻣﻦ وﺟﻬﺔ ﻧﻈﺮ ﺣﺠﻤﻴﺔ ﻓﺈن ﺳﻮق اﻟﴩق اﻷوﺳﻂ ﻫﻮ أﺻﻐﺮ ﺑﻜﺜري ﻣﻦ اﻟﺴﻮق اﳌﺤﻠﻴﺔ‬
‫ﰲ أﳌﺎﻧﻴﺎ واﻟﻮﻻﻳﺎت اﳌﺘﺤﺪة واﻟﺼني‪ .‬وﻣﻊ ذﻟﻚ‪ ،‬أﻫﻤﻴﺔ اﳌﻨﻄﻘﺔ ﺗﻜﻤﻦ ﰲ اﳌﺰﻳﺞ اﻟﻌﺎﱄ‬
‫ﻣﻦ ﺳﻴﺎرات ﻓﺌﺔ ‪ C‬وﻓﺌﺔ ‪ D‬وﻛﺬﻟﻚ ﺳﻴﺎرات اﻟﺪﻓﻊ اﻟﺮﺑﺎﻋﻲ وﻣﻌﺪات أودي اﳌﻌﺪة‬
‫ﺧﺼﻴﺼﺎ‪ .‬ﻣﺤﻄﺔ أودي ﰲ ديب‪ ،‬واﻟﺘﻲ ﺑﻨﻴﺖ ﻣﻦ ﻗﺒﻞ ﴍﻛﺎﺋﻨﺎ ﴍﻛﺔ اﻟﻨﺎﺑﻮدة ﻟﻠﺴﻴﺎرات‪،‬‬
‫رﻣﺰ ﻻﻟﺘﺰاﻣﻨﺎ ﰲ اﳌﻨﻄﻘﺔ‪.‬‬
‫ﻣﺎ ﻫﻲ أﻫﺪاف اﻟﴩﻛﺔ ﻟﻌﺎم ‪٢٠١٣‬؟ وﻫﻞ ﺳﻴﺘﻢ إﻃﻼق أي ﺳﻴﺎرة ﺟﺪﻳﺪة ﰲ اﳌﻨﻄﻘﺔ؟‬
‫اﺳﱰاﺗﻴﺠﻴﺘﻨﺎ ﻟﻌﺎم ‪ ٢٠١٣‬ﰲ ﻣﻨﻄﻘﺔ اﻟﴩق اﻷوﺳﻂ ﺗﺮﻛﺰ ﻋﲆ ﻣﺠﺎﻟني رﺋﻴﺴﻴني وﻫام‪:‬‬
‫اﻟﻘﺪرة واﻟﺠﻮدة‪ .‬ﻧﺤﻦ ﺑﺤﺎﺟﺔ إﱃ ﺗﻌﺰﻳﺰ اﻟﺒﻨﻴﺔ اﻟﺘﺤﺘﻴﺔ ﻟﺪﻋﻢ اﳌﺒﻴﻌﺎت وﺧﺪﻣﺔ ﻣﺎ ﺑﻌﺪ‬
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‫‪MAJLIS ISSUE 10‬‬
‫د‪ .‬ﻳﻮرج ﺑﺮوﻳﺮ‪ ،‬اﳌﺪﻳﺮ اﻹداري‬
‫ﳌﺠﻤﻮﻋﺔ يب إم دﺑﻠﻴﻮ اﻟﴩق اﻷوﺳﻂ‬
‫ﺣﴬﺗﻜﻢ اﳌﺪﻳﺮ اﻹداري ﳌﺠﻤﻮﻋﺔ ‪ BMW‬اﻟﴩق اﻷوﺳﻂ ﻣﻨﺬ ﻋﺎم ‪ ٢٠١١‬ﻓام ﻫﻲ أﺑﺮز أﺣﺪاث‬
‫اﻟﻌﺎﻣني اﳌﺎﺿﻴني وﺗﻮﻗﻌﺎﺗﻜﻢ ﻟﻌﺎم ‪٢٠١٣‬؟‬
‫ﻟﻘﺪ ﻛﺎﻧﺖ ﺗﺠﺮﺑﺔ اﻟﻌﻤﻞ ﰲ اﻟﴩق اﻷوﺳﻂ ﺛﺮﻳﺔ ﺑﺎﻟﺨﱪات ﺣﻴﺚ ﺳﺎﻋﺪﺗﻨﻲ ﺑﺎﻟﺤﺼﻮل‬
‫ﻋﲆ ﻣﻔﻬﻮم اﻟﺘﻨﻮع وﻛﻴﻔﻴﺔ اﻟﺘﻌﺎﻣﻞ ﻣﻊ ﻣﺨﺘﻠﻒ اﻟﻌﻘﻮل ﻣﻦ اﻟﺠﻨﺴﻴﺎت اﳌﺨﺘﻠﻔﺔ‪ .‬وﻫﺬا‬
‫ﰲ ﺣﺪ ذاﺗﻪ ﻛﺎن راﺋﻌﺎ ﺟﺪا ﻟﺨﱪيت اﳌﻬﻨﻴﺔ‪ .‬ﻛام ﺗﻢ ﺗﺤﻘﻴﻖ ﻣﺒﻴﻌﺎت ﻗﻴﺎﺳﻴﺔ ﻷول ﻣﺮة ﰲ‬
‫اﻟﴩق اﻷوﺳﻂ ﻣﻊ اﳌﺴﺘﻮردﻳﻦ ﻟﺪﻳﻨﺎ ﰲ ﺟﻤﻴﻊ أﻧﺤﺎء اﳌﻨﻄﻘﺔ ﰲ ﻋﺎم ‪ ،٢٠١٢‬واﺳﺘﻄﻌﻨﺎ‬
‫ﺗﻌﺪﻳﺔ ﺣﺎﺟﺰ اﳌﺒﻴﻌﺎت ﻟﺪﻳﻨﺎ واﻟﺬي ﻫﻮ ‪ ٢٠٫٠٠٠‬ﺳﻴﺎرة‪ ،‬وذﻟﻚ ﺑﺒﻴﻊ ‪ ٢١٫٣١٤‬ﺳﻴﺎرة يب‬
‫إم دﺑﻠﻴﻮ وﺳﻴﺎرات اﳌﻴﻨﻲ‪ .‬وذﻟﻚ ﻳﻌﺘﱪ ‪ ٪١٤‬زﻳﺎدة ﻋﻦ أرﻗﺎم ﻣﺒﻴﻌﺎت ‪ .٢٠١٢‬أﻣﺎ ﰲ ﻋﺎم‬
‫‪ ،٢٠١٣‬ﻧﺮﻳﺪ ﻣﻮاﺻﻠﺔ اﻟﻌﻤﻞ ﺑﺸﻜﻞ وﺛﻴﻖ ﻣﻊ ﻣﺴﺘﻮردﻳﻨﺎ ﰲ ﺟﻤﻴﻊ أﻧﺤﺎء اﳌﻨﻄﻘﺔ ﺑﻬﺪف‬
‫زﻳﺎدة ﻣﺒﻴﻌﺎت اﻟﺴﻴﺎرات ﻋﻦ ﻋﺎم ‪.٢٠١٢‬‬
‫مبﺎ أن يب أم دﺑﻠﻴﻮ راﺋﺪة ﰲ ﺻﻨﺎﻋﺔ اﻟﺴﻴﺎرات ﺑﺎﻟﻌﺎمل ‪ ،‬ﻓام ﻣﺪى أﻫﻤﻴﺔ ﺳﻮق اﻟﴩق اﻷوﺳﻂ‬
‫ﺑﺎﻟﻨﺴﺒﺔ ﻟﻜﻢ؟ وﻣﺎ ﻫﻲ اﻷﺳﻮاق اﻟﺮﺋﻴﺴﻴﺔ ﻟﺒﻲ إم دﺑﻠﻴﻮ ﰲ اﻟﴩق اﻷوﺳﻂ؟‬
‫ﻳﻌﺘﱪ ﺳﻮق اﻟﴩق اﻷوﺳﻂ ﻣﻦ اﻷﺳﻮاق اﻟﺮﺋﻴﺴﻴﺔ ﻟﻠﴩﻛﺔ‪ ،‬ﻛام اﻧﻪ ﻳﺤﺘﻮي ﻋﲆ أﻓﻀﻞ‬
‫ﻣﺠﻤﻮﻋﺔ ﻣﻦ اﻟﻨامذج ﻟﺒﻲ إم دﺑﻠﻴﻮ واﻷﻓﻀﻞ ﻣﺒﻴﻌﺎ ﻟﺪﻳﻨﺎ وﻫﻲ ﻓﺌﺔ يب إم دﺑﻠﻴﻮ ‪ ، ٧‬ﻓﺌﺔ ‪،٥‬‬
‫‪ X٥ ،X٦‬ﻋﲆ ﻋﻜﺲ ﻣﻌﻈﻢ اﻷﺳﻮاق اﻷﺧﺮى‪ .‬ﺟﻤﻴﻊ أﺳﻮاق يب إم دﺑﻠﻴﻮ ﻫﺎﻣﺔ وﻣﺴﺎﻫﻤﺔ‬
‫ﰲ ﻧﺘﺎﺋﺠﻨﺎ اﻟﻨﺎﺟﺤﺔ ﻟﻠﻤﺒﻴﻌﺎت‪ ،‬وﻟﻜﻦ ﺣﺠﻢ أﺳﻮاﻗﻨﺎ اﻷﻛﱪ ﻳﻜﻤﻦ ﰲ دوﻟﺔ اﻹﻣﺎرات اﻟﻌﺮﺑﻴﺔ‬
‫اﳌﺘﺤﺪة واﻟﺬي ميﺜﻞ أﻛرث ﻣﻦ ‪ ٪٤٥‬ﻣﻦ ﻣﺒﻴﻌﺎﺗﻨﺎ ﰲ اﻟﴩق اﻷوﺳﻂ‪ ،‬ﺗﻠﻴﻬﺎ اﻟﻜﻮﻳﺖ واﳌﻤﻠﻜﺔ‬
‫اﻟﻌﺮﺑﻴﺔ اﻟﺴﻌﻮدﻳﺔ وﻗﻄﺮ‪.‬‬
‫ات‬
‫ر‬
‫ﺳﻴﺎ‬
‫ﺗـﺼـﻨـﻊ ﻓـﻲ أﻟـﻤـﺎﻧـﻴـﺎ‬
‫اﻟﻌــﺪد ‪١٠‬‬
‫اﻟﺴﺎدة اﻟﻘﺮاء اﻟﻜﺮام‪،‬‬
‫أﻛرث ﺻﻨﺎﻋﺔ ﺗﺨﻄﺮ ﻋﲆ اﻟﺒﺎل ﻋﻨﺪ ﺳامع ﺟﻤﻠﺔ »ﺻﻨﻊ ﰲ أﳌﺎﻧﻴﺎ« ﻫﻲ ﺻﻨﺎﻋﺔ اﻟﺴﻴﺎرات‪ .‬اﻟﺪﻟﻴﻞ‬
‫ﻋﲆ ذﻟﻚ ﻫﻮ أﻧﻪ ﺣﺘﻰ اﻷﻃﻔﺎل ﰲ ﻛﻞ أﻧﺤﺎء اﻟﻌﺎمل ﻳﻌﺮﻓﻮن أﺳامء اﻟﺴﻴﺎرات اﻷﳌﺎﻧﻴﺔ وﻫﻢ‪:‬‬
‫أودي‪ ،‬يب ام دﺑﻠﻴﻮ‪ ،‬ﻣﺮﺳﻴﺪس‪ ،‬أوﺑﻞ‪ ،‬ﺑﻮرش وﻓﻮﻟﻜﺲ واﺟﻦ‪.‬‬
‫ﻣﺤﺘﻮﻳﺎت اﻟﻌﺪد‬
‫ﰲ ﺑﺪاﻳﺔ اﻟﻘﺮن اﳌﺎﴈ اﺧﱰع اﻷﳌﺎﻧﻴﺎن ﻛﺎرل ﺑﻨﺰ وﻏﻮﺗﻠﻴﺐ داميﻠﺮ اﻟﺴﻴﺎرة وﺳﺎﻫﻢ رواد‬
‫ﻫﺬه اﻟﺼﻨﺎﻋﺔ ﻣﺜﻞ روﺑﺮت ﺑﻮش ﰲ ﺗﻄﻮﻳﺮ ﺗﻘﻨﻴﺘﻬﺎ ‪ ،‬ﻛام أن ﺣﺠﻢ ﻫﺬه اﻟﺼﻨﺎﻋﺎت ﻛﺒري ﺟﺪا‬
‫وﻫﺬا ﻳﻌﻨﻲ زﻳﺎدة ﺣﺠﻢ ﺳﻠﺴﻠﺔ اﻟﺘﺰوﻳﺪ واﻹﻣﺪادات‪ .‬ﻛﻞ ذﻟﻚ أدى إﱃ ﺷﻬﺮة ﻗﻄﺎع ﺻﻨﺎﻋﺔ‬
‫اﻟﺴﻴﺎرات اﻷﳌﺎﻧﻴﺔ وﺟﻌﻞ ﻣﻨﻬﺎ واﺣﺪة ﻣﻦ أﻫﻢ اﻟﻌﻮاﻣﻞ اﳌﺆﺛﺮة ﰲ اﻟﻨﺎﺗﺞ اﻹﺟامﱄ اﳌﺤﲇ‬
‫)‪ (GDP‬وﺗﻮﻓري ﻓﺮص وﻇﻴﻔﻴﺔ ﻟﻠﺸﻌﺐ‪.‬‬
‫ﻣﻌﻈﻢ اﻟﺴﻴﺎرات وﻗﻄﻊ ﻏﻴﺎرﻫﺎ ﻳﺘﻢ ﺗﺼﻨﻴﻌﻬﺎ ﰲ أﳌﺎﻧﻴﺎ وﺗﺼﺪر ﻟﻸﺳﻮاق ﰲ اﻟﺨﺎرج‪ ،‬وﻫﺬا‬
‫ﻳﻌﻨﻲ ﻣﺴﺎﻫﻤﺔ ﻧﺎﺟﺤﺔ وﻛﺒرية ﰲ ﻗﻄﺎع ﺗﺼﺪﻳﺮ اﻟﺼﻨﺎﻋﺎت اﻷﳌﺎﻧﻴﺔ ‪ .‬ﺻﻨﺎﻋﺔ اﻟﺴﻴﺎرات اﻷﳌﺎﻧﻴﺔ‬
‫واﺣﺪة ﻣﻦ أول اﻟﻘﻄﺎﻋﺎت اﳌﺼﺪرة ﻟﻠﺨﺎرج واﳌﻨﺸﺌﺔ ﻟﺨﻄﻮط اﻹﻧﺘﺎج وﻣﺮاﻛﺰ اﻟﻌﺮض ﰲ‬
‫ﻣﺨﺘﻠﻒ أﻧﺤﺎء اﻟﻌﺎمل‪.‬‬
‫ﰲ داﺋﺮة اﻟﻀﻮء‬
‫اﻟﺴﻴﺎرات اﻷﳌﺎﻧﻴﺔ ﰲ دوﻟﺔ اﻹﻣﺎرات‬
‫‪٤٧‬‬
‫‪٤٤‬‬
‫‪٤٣‬‬
‫‪٣‬‬
‫ﰲ داﺋﺮة اﻟﻀﻮء‬
‫ﺳﻴﺎرات ﻛﻼﺳﻴﻜﻴﺔ‬
‫ﰲ داﺧﻞ اﳌﺠﻠﺲ‬
‫ﺧﺪﻣﺔ اﺳﱰداد ﻗﻴﻤﺔ ﴐﻳﺒﺔ اﻟﻘﻴﻤﺔ اﳌﻀﺎﻓﺔ ﺑﺄﳌﺎﻧﻴﺎ ﻟﻌﺎم ‪٢٠١٢‬‬
‫إﻋﻼن‬
‫ديب – اﳌﺤﻄﺔ اﻟﺠﺪﻳﺪة ﻟﻄﺎﺋﺮات ‪A380‬‬
‫ﻋﲆ ﺳﺒﻴﻞ اﳌﺜﺎل‪ ،‬ﻳﺘﻢ اﻟﻴﻮم ﺗﺼﻨﻴﻊ اﻟﺴﻴﺎرات ﺑﺎﻟﺘﻜﻨﻮﻟﻮﺟﻴﺎ اﻷﳌﺎﻧﻴﺔ ﰲ ﻣﺨﺘﻠﻒ أﻧﺤﺎء اﻟﻌﺎمل‬
‫ﻋﻮﺿﺎ ﻋﻦ ﺗﺼﻨﻴﻌﻬﺎ ﰲ أﳌﺎﻧﻴﺎ ﻧﻔﺴﻬﺎ‪.‬‬
‫أﻣﺎ اﻟﻴﻮم‪ ،‬ﻓﺎﻟﺴﻴﺎرات اﻷﳌﺎﻧﻴﺔ ﺗﻐﻄﻲ ﻣﺠﻤﻮﻋﺔ ﻛﺎﻣﻠﺔ ﻣﻦ اﻟﺴﻴﺎرات‪ :‬اﻟﺼﻐرية ﻟﻠﻤﺴﺘﻬﻠﻚ‬
‫اﻟﻌﺎدي )»ﻓﻮﻟﻜﺲ واﺟﻦ« ﺗﻌﻨﻲ ﰲ اﻷﺻﻞ »ﺳﻴﺎرة اﻟﺸﻌﺐ ﺑﺄﺳﻌﺎر ﻣﻌﻘﻮﻟﺔ«(‪ .‬اﳌﺘﻮﺳﻄﺔ‬
‫واﻟﻔﺎﺧﺮة‪ ،‬ﺗﻠﻚ اﻟﺴﻴﺎرات ﺗﺠﻌﻞ ﻗﻠﺐ ﻛﻞ إﻧﺴﺎن ﺻﻐريا أو ﻛﺒريا‪ ،‬ﻳﻨﺒﺾ ﺑﴪﻋﺔ أﻛﱪ ﻋﻨﺪ ﺳامع‬
‫أﺻﻮاﺗﻬﻢ أوﻳﺮوﻧﻬﻢ ﰲ اﻟﺸﺎرع‪.‬‬
‫دول اﻟﺨﻠﻴﺞ ﻫﻲ ﻟﻴﺴﺖ ﺣﺎﻟﺔ اﺳﺘﺜﻨﺎﺋﻴﺔ‪ ،‬وﻟﻜﻦ ﺑﺴﺒﺐ ارﺗﻔﺎع ﻣﺴﺘﻮاﻫﻢ‬
‫اﳌﻌﻴﴚ‪ ،‬ﺳﻮق اﻟﺴﻴﺎرات اﻷﳌﺎﻧﻴﺔ اﻟﻔﺎﺧﺮة وﺳﻮق اﻟﺴﻴﺎرات اﻟﺮﻳﺎﺿﻴﺔ‬
‫وﺳﻴﺎرات اﻟﺪﻓﻊ اﻟﺮﺑﺎﻋﻲ ﺧﺎص وﻣﺮﺑﺢ‪.‬‬
‫ﻫﺪﻓﻨﺎ ﰲ ﻣﺠﻠﺔ اﳌﺠﻠﺲ أن ﻧﻮﺻﻞ رؤﻳﺘﻨﺎ ﺣﻮل ﺻﻨﺎﻋﺔ اﻟﺴﻴﺎرات اﻷﳌﺎﻧﻴﺔ‪ ،‬ﻋﲆ أﻣﻞ ﺑﺄن‬
‫ﻳﺠﺪﻫﺎ اﻟﻘﺎرئ ﻣﺜرية ﻟﻼﻫﺘامم‪ .‬وأن ﺗﺴﺎﻫﻢ ﻫﺬه اﳌﺠﻠﺔ ﺑﻄﺮﻳﻖ أو ﺑﺂﺧﺮ ﺑﺸﻬﺮة اﺳﻢ »ﺳﻴﺎرات‬
‫ﺗﺼﻨﻊ ﰲ أﳌﺎﻧﻴﺎ« ■ ■‬
‫د‪ .‬ﺑﻴﱰ ﺟﻮﺑﺮﻳﺘﺶ‬
‫اﻟﺮﺋﻴﺲ اﻟﺘﻨﻔﻴﺬي‬
‫اﳌﺠﻠﺲ اﻷﳌﺎين اﻹﻣﺎريت اﳌﺸﱰك‬
‫ﻟﻠﺼﻨﺎﻋﺔ واﻟﺘﺠﺎرة أي اﺗﺶ يك‬
‫‪ - DEinternational‬ﻏﺮﻑ ﺍﻟﺘﺠﺎﺭﺓ ﺍﳋﺎﺭﺟﻴﺔ ﺍﻷﳌﺎﻧﻴﺔ ﻳﻮﺣﺪﻭﻥ ﺧﺪﻣﺎﲥﻢ‪.‬‬
‫اﻟﺸﺒﻜﺔ اﻟﻌﺎﳌﻴﺔ ﻟﻐﺮف اﻟﺘﺠﺎرة اﳋﺎرﺟﻴﺔ اﻷﳌﺎﻧﻴﺔ ﻗﺎﻣﺖ ﺑﺘﻮﺣﻴﺪ ﺧﺪﻣﺎﺗﻬﺎ اﻟﻌﺎﳌﻴﺔ ﲢﺖ ﻋﻼﻣﺔ ‪ .DEinternational‬وﻫﺪف ﺗﻮﺣﻴﺪ‬
‫وﺗﻮﺳﻴﻊ ﺗﻠﻚ اﳋﺪﻣﺎت ﻫﻮ ﻣﺴﺎﻋﺪة اﻟﺸﺮﻛﺎت اﻷﻋﻀﺎء ﻓﻰ اﺗﺨﺎذ اوﻟﻰ ﺧﻄﻮاﺗﻬﻢ ﻓﻰ ﺳﻮق اﻟﺘﺠﺎرة اﻟﻌﺎﳌﻰ‪ .‬وﻗﺪ ﻗﺎم اﳌﻜﺘﺐ اﻷﳌﺎﻧﻰ‬
‫ﻟﻠﺼﻨﺎﻋﺔ واﻟﺘﺠﺎرة ﻓﻰ اﻹﻣﺎرات اﻟﻌﺮﺑﻴﺔ اﳌﺘﺤﺪة‪ ،‬ﻗﻄﺮ‪ ،‬اﻟﺒﺤﺮﻳﻦ‪ ،‬اﻟﻜﻮﻳﺖ وﻋﻤﺎن ﺑﺘﻄﺒﻴﻖ ﻫﺬا اﳌﻨﻈﻮر اﳉﺪﻳﺪ‪.‬‬
‫ﺍﺧﻼﺀ ﻣﺴﯯﻟﻴﺔ‬
‫ﻛﺎﻓﺔ اﳌﻘﺎﻻت واﻟﺒﻴﺎﻧﺎت واﻟﺘﺤﻠﻴﻼت اﳌﻨﺸﻮرة ﻓﻰ ﻣﺠﻠﺔ »ﺍﳌﺠﻠﺲ« درﺳﺖ ﺑﺪﻗﺔ واﺗﻘﺎن‪ .‬اﻷﺧﺒﺎر‬
‫واﳌﻘﺎﻻت ﻣﺒﻨﻴﺔ ﻋﻠﻰ ﻣﻨﺸﻮرات ﺻﺤﻔﻴﺔ وﻋﻠﻰ ﻣﻨﺸﻮرات اﻟﺸﺮﻛﺎء اﳌﺘﻌﺎوﻧﲔ واﳌﺆﻟﻔﲔ اﳌﺴﺎﻋﺪﻳﻦ‪.‬‬
‫"اﳌﺠﻠﺲ" ﻻ ﺗﻀﻤﻦ ﺻﺮاﺣﺔ ﺻﺤﺔ وﺷﻤﻮﻟﻴﺔ اﳌﻘﺎﻻت اﳌﻨﺸﻮرة‪ ،‬ﻛﻤﺎ أﻧﻬﺎ ﻏﻴﺮﻣﺴﺌﻮﻟﺔ ﻋﻦ ﺣﺪاﺛﺘﻬﻢ‬
‫واﻟﻘﺎﺑﻠﻴﺔ ﻟﻺﺳﺘﺨﺪام‪.‬‬
‫‪ISSUE 10 MAJLIS‬‬
‫‪48‬‬
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