MARA UNIVERSITY OF TECHNOLOGY
Great Travel Agency
Prepared for:
Prof. Madya Baharudin bin Ismail
Lecturer of ETR 300
Prepared by:
Ahmad Faiz bin Munawar
2001373071
Mohd. Shafizan bin Sazali
2001373224
Muhaimin bin Aris
2001373249
Mohd. Zulfazli Marshidi bin Zulkafli
2001373231
COPYRIGHT © UiTM
Affirmation Letter
1 -3
Acknowledgement
4
INTRODUCTION TO BUSINESS
Introduction
6
Logo of Company
7
Business Card
8
Partnership Agreement
9-12
Organization Chart
13
Background of Shareholders
14-17
Background of Company
18
Business Purposes
19
CHAPTER 1 : ADMINISTRATION
1.0 : Introduction
1.0.1
20
: Premise
20
1.1 : Administration Planning
20-21
1.1.1
: Administration Obj ective
21
1.1.2
: Administration Strategy
21
1.1.3
1.1.2.1 : Short Term Strategy
21
1.1.2.2 : Long Term Strategy
21
: Administration Str ucture
22
1.2
: Ticketing
22-23
1.3
[Remuneration of Employee
23-24
1.4
: Administration Chart
25
1.5
1.6
1.4.1 : Manpower
1.4.2 : Job Description
1.4.3 : Staff Salary
26
27-28
29
: Welfare
: Administration Budget
30-31
32
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CHAPTER 2: MARKETING
2.0 : Introduction
33
2.1: Marketing Analysis
34
2.1.1: Service Provided
34
2.2 : Target Market
34-35
2.3 : Market Size
35
2.4 : Main Competitors
36
2.5 : Market Share
37
2.6 : Market Strategy
37-38
2.7 : Strategy to compete with main competitors
38-39
2.8 : Price Strategy
39
2.9 : Service Strategy
40
2.10 Promotion Strategy
40-41
2.11 :Sales Forecast
41-42
2.12 Market Budget
42-43
CHAPTER 3 : OPERATION PLANNING
3.0 : Introduction
44
3.1 : Operation Process
44
3.2 : Type of Business
45
3.3 : Tour Condition
45-47
3.4 : The Activities Traveling Process
48-56
3.5 : Process Flowchart
56-62
3.6 : Remuneration of Operational Employees
63-64
3.7 Operational Expenses
64-65
3.8 :Rent
65-66
3.8. l:Hiring Worker
66
3.8.2 Airlines
66
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3.8.3 [Business Understanding
3.9 [Operational Layout Plan
3.9.1 :Layout for Operating Office
3.9.2 [Layout for Selecting Location
3.9.3 [Operational Space Arrangement
CHAPTER 4 : FINANCIAL PLAN
4.0 [ Introduction
4.1 [ Project Implementation Cost
4.2 : Budget Expenses
4.3 [ Purchase Budget
4.4 [ Sales Budget
4.5 [ Depreciation Table for Fixed Assets
4.6 [ Cash Flow Pro Forma Statement
4.7 [ Profit and Loss Statement
4.8 [ Balance Sheet
4.9 [ Financial Ratios
4.10 [ Financial Analysis
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CHAPTER 5 : APPENDIX
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ACKNOWLEDGEMENT
First of all, we are very grateful to Allah S.W.T because we have achieved our
business plan. We wish to thank BARAKAH UMHAJ Travel & Tours for letting us have
and get information about this kind of business for the project.
We would like to thank to MEDEC and UiTM Shah Alam for giving us an
opportunity to complete this ETR project successfully. This experience will teach us
basic step to start our own business in future. Thank also to En. Baharuddin who always
give us a guideline and helping us to finished up this project.
We also want to thank to all of our friends who always give and supports and give
useful advice to us in doing this project. We hope this project can be referred as good
project.
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T rjVfV^l? O C | T T
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T E KN O L O G I
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medec
MARA
Tarikh
SuratKami
:
:
Bangunan MEDEC (Blok 13)
Intekma Resort & Convention Centre
Univereiti Teknologi MARA
Seksyen 7,40000 Shah Alam
Selangor, Malaysia,
Tel :603 55225466
-
55225461
Fax: 603-55225467
10 Februari 2003
500-MEDC(l 5/2/1)
KEPADA SESIAPA YANG BERKENAAN
Tuan/Puan,
PER: ASAS KEUSAHAWANAN (ETR)
Adalah dengan segala hormatya dimaklumkan bahawa penama-penama yang dinyatakan
di bawah ini adalah pelajar-pelajar Fakulti Pentadbiran & Undang-Undang yang sedang
mengikuti matapelajaran Asas Keusahawanan yang dikendalikan oleh Pusat
Pembangunan Usahawan Malaysia ( MEDEC ) - UiTM pada semester ini.
Salah satu daripada syaratdi dalam mata pelajaran tersebut ialah pelajar-pelajar
dimestikan menyediakan satu Rancangan Perniagaan (RP) yang lengkap mengenai
projek perniagaan yang mereka pilih.
Pelajar-pelajar berkenaan ialah:
1.
2.
3.
4.
MohdShafizanBinSazah
Ahmad Faiz Bin Munawar
MohdZulfazliMarshidiBinZulkafli
Muhaimin Bin Aris
2001373224
2001373071
2001373231
2001373249
Pihak kami amat berbesar hati sekiranya pihak tuan/puan dapat memberi kerjasama yang
sewajarnya kepada penama berkenaan.
Terima Kasih.
Yang Benar,
PROF. MADYA BAHARUDIN ISMAIL
Pensyarah MEDEC
Myma.
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INTRODUCTION OF BUSINESS
6
GREAT Travel Agency is one of the tourism agencies in Malaysia, which
provides services based on tourism either in Malaysia or outside Malaysia. This business
planned for three years later after having a discussion and agreement among four
shareholders who have ability and experiences in this business field.
As we know, our ministry of tourism is now promoting its campaign on " CutiCuti Malaysia" So, we decided to take this initiative to give an opportunity to all of
Malaysian and also foreign tourist to visit our wonderful and beautiful places such as
Pulau Tioman and so on.
We also provide package to China to see the Islamic heritage and culture there.
Our agency also provide package for Umrah and Ziarah. Main target for our agency is to
provide perfect ami excellent services to all types and level of tourist including personal
tourist, family, company, students of DPT and school students.
Our agency will provide services especially on:
•
Transportation to the destination like bus and van with a suitable price.
•
We recommend a nice and comfortable chalets and hotels for our
customers.
•
Help the tourist to get visa
We expect our business will get a good response and support from the government and
private companies. We hope and confidence our business will be successful like what we
had planned for this business.
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LOGO
We choose a symbol of earth and aeroplane means
that our travel agency links with another travel agency
around the world and we provide worldwide services.
The map of Malaysia isshown that our travel agency
is situated in Malaysia.
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1-
BUSINESS CARD
Oj4
G reat Travel Agency
Ahmad Faiz B. Munawar
General / Financial Manager
^EST**
No. 31 A,
Jin Tengku Ampuan Zabedah B,
9/B, Section 9,
40 000 Shah Alam,
Selangor.
GtfA
1^^$^r^-~
G reat Travel Agency
Mohd Zulfazli Marshidi B Zulkafli
Marketing Manager
No. 31 A,
Jin Tengku Ampuan Zabedah B,
9/B, Section 9,
40 000 Shah Alam,
Selangor.
r
QJA
Great Travel Agency
Muhaimin Bin Aris
V-
^T/'^
Administration Manager
^ v e u ^
No. 31 A,
Jin Tengku Ampuan Zabedah B,
9/B, Section 9,
40 000 Shah Alam,
Selangor.
V
GT^
Great Travel Agency
Mohd Shafizan B. Sazali
Operation Manager
No. 31 A,
Jin Tengku Ampuan Zabedah B,
9/B, Section 9,
40 000 Shah Alam,
Selangor.
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8
PARTNERSHIP AGREEMENT
GREAT Travel Agency,
31A Jalan Tengku Ampuan Zabedah B,
9/B Seksyen 9,40000 Shah Alam,
This agreement made on April 1,2003 at Hotel Uitm, Shah Alam between the listed of
shareholders which operate as a domestic tourism agency.
List of partnership:
1. Ahmad Faiz Munawar
2. Muhaimin Bin Aris
3. Mohd. Shahfizan Bin Sazali
4. Mohd. Zulfazli Marshidi B. Zulkafli.
I am Ahmad Faiz Munawar, IC no 820419-14-5637 will hold this partnership agreement
on behalf of partner members. Therefore, we as partner members of this business agreed
to obey the term and condition provided in this agreement.
Partnership Agreement: Termed Condition
1. this business is valid for 3 years period and will be renew on or after the expiry
date.
2. the agree job designation for each partner member in the agreement form and
condition as followed:
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General Manager
: Ahmad Faiz Munawar.
Administration Manager
: Muhaimin B. Axis.
Marketing Manager
: Mohd. Zulfazli Marshidi B. Zulkafli.
Operation Manager
: Mohd. Shahfizan B. Sazali.
3. Each member will get profit after 1 year business operation and the ability is
according to capital percentage rate (25% shyer) which invest by each member in
this business.
4. The agreed capital contribution are as:
•
Ahmad Faiz Munawar
: 25%
•
Muhaimin B. Aris
: 25%
•
Mohd. Zulfazli Marshidi B. Zulkafli
: 25%
•
Mohd. Shahfizan B. Sazali
:25%
5. The partner salaries are relies on monthly sales greed by other partners.
6. Each partner member allowed having thirty four (34) days of annual holiday.
7. Each partner are liable to hold business policy and keep all business secret. Any
amendment must have an approval from all partner members.
8. If there is a condition where one of the partner member want back their
participation from partnership. Therefore back out notice should be give within 1
month before the back out date.
9. Partnership act are jointly rights and if there is an announcement of bankruptcy,
therefore, the assets value are divided between partner followed the accumulated
capital contribution.
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10. The partners who announce bankruptcy by court is not admitted to any capital
compensation and any his/her capital contribution cannot be claimed and will be
the right of other partner to have right on the matter.
11. If the death occurs among the partner, the heir has right to decide whether to
continue or back outfromthe partnership. If the heir want to be partner, nothing
amendment should be done but if the heir want back outfromthis partnership,
the company will give the heir compensation totallyfromthe late capital
contribute in this business. The partner only has 2 heir for their name.
12. Anything that includes the business property cannot be misused for personal
use.
13. Any conditions that provide in this agreement are subjected to partnership Act
1961 (Revised 1974).
14. All agreement condition can be alter ate with the approvalfromthe other partner
by 1 memorandum which include the changed and sign by partner members
Therefore, we, the partner of this business have agreed the term and condition
that started in this agreement. If one of the partner disobey the term and condition
of this agreement, there will be legal order by court on us.
Partner member
I/c:
Witness
I/c:
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II
This agreement has been signed before the company's lawyer who ad constitutes
to prepare this partnership agreement, Abdul Sani HashimfromTetuan Abd. Sani
& Co. All information, which is provided in this agreement is true and legal and
confirm by partner members.
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ORGANIZATION CHART.
GENERAL MANAGER
AHMAD FAIZ BIN MUNAWAR
ADMINISTRATION MANAGER
MARKETING MANAGER
MUHAMINBINARIS
MOHD.ZULFAZLI MARSHIDI
BINZULKAFLI
OPERATION MANAGER
FINANCIAL MANAGER
MOHD.SHAFIZAN EUN SAZALI
AHMAD FAIZ BIN MUNAWAR
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\
BACKGROUND OF SHAREHOLDERS.
GENERAL MANAGER / FINANCIAL MANAGER
Name
: Ahmad Faiz Bin Munawar
Identity card number
: 820429-14-5637
Permanent address
: 505 , Blok 13 , Jalan 18/3 , Seksyen 18,40000 ,Shah Alam.
Correspondent address
: same
Telephone number
: 019-2020648
Date of birth
: 29 April 1982
Age
:21
Marital status
: Single
Academic qualification
: Bachelor of Law (LLB)
Experiences
- Working at MSP stores
- Carrefour
- Petrol station (SHELL)
Current job
Student in UITM
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! *
ADMINISTRATION MANAGER.
Name
Muhaimin Bin Aris
Identity card number
821008-14-6185
Permanent address
: No. 19, Jalan 22/36, Taman Len Seng, 46300, Petaling Jaya.
Selangor Darul Ehsan.
Correspondent address
: same
Telephone number
: 019-2462755
Date of Birth
8 October 1982
Age
:21
Marital Status
: Single
Academic qualification
: Bachelor of Law (LLB)
Experiences
Current job
: Student in UITM
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MARKETING MANAGER.
Name
: Mohd. Zulfazli Marshidi Bin Zulkafli
Identity card number
: 821109-12-5965
Permanent address
Correspondent address
Telephone number
Date of Birth
Age
SK Tagasan ,P/S 197,91308, Semporna. Sabah
: same
013-8715668
: 9 November 1982
21
Marital Status
: Single
Academic qualification
: Bachelor of Law (LLB)
Experiences
Current job
: Student in UITM
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OPERATION MANAGER.
Name
: Mohd. Shafizan Bin Sazali
Identity card number
: 821115-09-5125
Permanent address
: No. 6, Jalan Kemuning, Taman Pekan Arau, 02600 ,Arau. Perlis
Correspondent address
: same
Telephone number
019-4360130
Date of Birth
: 15 November 1982
Age
:21
Marital Status
Academic qualification
Single
: Bachelor of Law (LLB)
Experiences
Current job
: Student in UITM
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BACKGROUND OF COMPANY.
Name of the business
Great Travel Agency
Business address
31A, Jalan Tengku Ampuan Zabedah B ,
9/B Seksyen 9,40000 Shah Alam.
Selangor Darul Ehsan
Correspondent address
Telephone number
: same
03-5314227
Form of business
Main activities
: Provide services
Data of commencement of
Business
Data of business registration
Name of bank
Bank account number:
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IS
BUSINESS PURPOSE
Before we start our business plan, we have decided our own purpose and objectives that
is:
xU a
•
To prepare the business proposal in order to get thefinancialsupport or loan
from Maybank as business capital. The amount is about RM 60,000.
•
Use as a guideline, especially for new entrepreneurs entering the market. The
opportunities to enter the market are very high and gained from market is wide
network.
— J ^ Focus to provide quality services to our customers. It will attract the target
market to search the opportunities of quality.
•
In term of economy, it will create employment for the future. For thefirstphase,
we decide to have minimum quantity of workers.
•
To enhance the government income through tourism sector.
•
To make Malaysia well known country in the eye of the world.
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CHAPTER 1
ADMINISTRATION.
I.O INTRODUCTION.
A location strategy is the most important thing for our business. It easy for us to deal
with our customers. Moreover, it will make our customers feel convenient and satisfy.
After taking all the consideration, we choose Seksyen 9 at Shah Alam to operate our
tourism business. The address of our office is at No. 31A Jalan Tengku Ampuan Zabedah
B, 9/B Seksyen 9,4000 Shah Alam (Refer the map in appendix)
I.O.I PREMISE
We rent a building at seksyen 9 Shah Alam to operate our tourism agency. The
monthly rentals for the buildings areJIM2000. The deposit for the building is RM 4000
for two month.
We choose Seksyen 9 because it is situated in a resident area. Most of the residents in
this area earn a high income. Moreover, the location is a strategic place to run a business.
This location is beside the main road. People can easily see our tourism agency clearly.
Lastly, our agency is surrounding with a lot of shops. It is easy to make business
transaction with a company around us which using our services.
M
ADMINISTRATION PLANNING.
GREAT Travel Agency is one of the agencies that offer:
1. Domestic package to travel around Malaysia (30 person per package)
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2o
2. Inbound package (20 person per package) - for person outside Malaysia to travel
in this country.
3. Outbound package (20 person per package) - for citizen of Malaysia who wants
to travel outside this country.
4. Umrah package (10 person per package) - for citizen of Malaysia who wants to
do Umrah at Mecca.
i l l
ADMINISTRATION OBJECTIVE
•
To built & to show entrepreneurs spirit & relation among partners
•
Forming a professional & advance organization
•
Provide a good & efficient services
•
To introduce Malaysia as one of the best tourism-destination
a
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I .1 ,Z ADMINISTRATION STRATEGY
1 . 1 2 A Short Term Strategy:
,
.
•
To introduce Great Travel Agency as one of the top agencies.
•
To raise management skill & man power.
•
To ensure expenditure cost at the minimum level.
.
v
.
w>
^ ^
1. J • 2 . 2 Long term strategy:
•
To wider this field & at the same time, promoting Malaysia in the eyes of the
world.
•
To open more branches in Malaysia & to expand the services in other countries.
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21
\ .1 3 ADMINISTRATION STRUCTURE
GREAT Travel Agency used fictional organization structure:
Q To show efficiency in the administration.
•
To show responsibility where each work can be formed in a systematic way.
•
Systematic is important because each department have the capability to managed
the company.
I -2
TICKETING
.
^
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„
\
For the first year of our business, we do not offer the ticketing service. It is because
for the ticketing service, we must have at least one-year experience in this business. We
also must register our business in MALTA (Malaysia Association of Tour and Travel
Agency). To obtain a license for our business we had to pay RM 500 to the Ministry of
Tourism.
We only offer the ticketing service for the second year and above of our business.
Before offer this type of services, we had to pay RM 200,000 to the airline company as a
deposit. We are also had to rent a link known as ABACAS System. This system is
important for us to link with Airline Company. With this system, we can make a booking
of a flight's ticket.
For this ticketing service, we can give the customer the flight's ticket at the time they
make the booking and the customer must give a full payment before they get the ticket. It
can make our work become more easier because we do not have to go to the airline
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•
company to get the ticket anymore. We have authority to issue a ticket. We only issue a
ticket under MAS (Malaysian Airline System).
I /£
REMUNERATION OF ADMINISTRATION EMPLOYEES
Post
Number of
Total salary EPtf|l3%>
employees
RM
RM
if,
Net salary
socso
RM
(
Clerk
1
950
123.5
19
807.5
Receptionist
1
950
123.5
19
807.5
1
800
104
16
680
3
2 700
351
54
2 295
I Dispatch
Total
•
vf
Salary improvement
Salary improvement depends on the profit of the company. The more of the profit,
more salary will be given to the employees. It is also depends to the sale of that year.
•
Holiday per year
Every worker was given 30 days for holiday per year.
•
Bonus
Bonus will be given if the company gets the best profit. That will encourage the
workers to work harder.
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Yd?
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12>