UCSI University
Faculty of Social Sciences & Liberal Arts
Full Name
Fatimah Binti Mohd Tajuddin
Current Position
Lecturer
Academic Qualifications
Bachelors Degree in Human Sciences, Majoring in
Psychology, Minoring in Islamic Revealed Knowledge
(International Islamic University of Malaysia)
Masters Degree in Mass Communication
(Universiti Teknologi MARA)
Professional Bodies
Department
Mass Communication
Contact Information
FatimahTajuddin@ucsiuniversity.edu.my
Research Expertise
Multiculturalism, religious tolerance, education, youth development, media studies, and
film studies
Current research project
The roles of Malaysian films towards nation building: a content analysis of Malaysian
films (on-going)
Selected Publications
The Intercultural Conflict Between Malaysia And Indonesia: The Media’s Role For
Constructive Bridging (Presented at the 2nd International Conference on Communication,
Media and Society (iCOMES) 2014, Bandung, Indonesia Februari 2014 and Kolokium
Fakulti Pengurusan Perniagaan 2014, UITM Kampus Bandar Melaka 22 april 2014, as a
presenter)
Kuala Lumpur Campus
No. 1 Jalan Menara Gading, UCSI Heights, 56000 Cheras, Kuala Lumpur, W. P. Kuala Lumpur.
Tel: 03-91018880 Fax: 03-91023606 Website: www.ucsiuniversity.edu.my
Keberkesanan Komunikasi Dakwah: Kajian Analisis Kandungan Terhadap Teks
Khutbah Jumaat Jabatan Kemajuan Islam Malaysia (JAKIM) (Presented at the
Konferensi Antarabangsa Islam Borneo VI, Riverside Majestic Hotel, Sarawak, 18-19
September 2013 as a co-author)
Malay Male Audience’s Attitude towards Female Muslim Motivator: Case Study of Prof
Dr Muhaya (Presented at the 2nd International Conference on Communication, Media
and Society (iCOMES) 2014, Bandung, Indonesia Februari 2014 as a Co-author)
The assimilation of Ethnocentrism and National Integration: A Case Study of Yasmin
Ahmad’s Movie “Sepet”
Consultancy and Public Talks:
Consultant for BFM 89.9 radio station for a youtube program targeted at Gen Y Malays
called “Sekilas”
Speaker for a public talk at UTM, Skudai, Johor titled “The assimilation of
Ethnocentrism and National Integration: A Case Study of Yasmin Ahmad’s Movie
“Sepet
Speaker for a public talk organized by Hal Ehwal Pelajar, UiTM Shah Alam, titled
Busana Hijabista
Judge for the Young Entreprenuers’ Day organized by the Faculty of Business Studies,
UiTM, Melaka.
Judge for the Busana Hijabista program organized by Hal Ehwal Pelajar, UiTM Shah
Alam,
Kuala Lumpur Campus
No. 1 Jalan Menara Gading, UCSI Heights, 56000 Cheras, Kuala Lumpur, W. P. Kuala Lumpur.
Tel: 03-91018880 Fax: 03-91023606 Website: www.ucsiuniversity.edu.my