Chevrolet
Chevrolet
Parent Company
General Motors Company
Category
Sedans, Hatchbacks, SUV’s
Sector
Automobiles
Tagline/ Slogan
The Heartbeat of America; May the Best Car Win; Chevy Runs Deep ; Excellence for Everyone; Chevro
USP
1/5
Chevrolet
Wide product range with good quality vehicles
STP
Segment
Complete automobile segment including hatchbacks, sedans & SUV’s
Target Group
Young executives from the upper-middle income bracket
Positioning
American automobile company which is the best in the industry
Product Portfolio
Brands
2/5
Chevrolet
1.
Chevrolet Cruze
Chevrolet Aveo UVA 3.
Chevrolet Spark
Chevrolet Optra 5.
Chevrolet Tavera
SWOT Analysis
Strengths
1. Research and development in the automobile segment
2. Efficient human resource management as it has over 300,000 employees globally
3. Chevrolet is present in 6 continents and has a prominent presence in countries like USA, Canada, C
4. Has a huge variety of models ranging from hatchbacks to SUV’s
5. Chevrolet is actively present in international racing competitions like NASCAR
Weaknesses
1.Chevrolet brand was severely affected by bankruptcy of General Motors
2.Intense competition from international brands like Honda & Toyota who excel in product quality, price
3.Advertising and brand presence lesser as compared to other brands
Opportunities
3/5
Chevrolet
1. Developing hybrid cars and fuel efficient cars for the future
2.Tapping emerging markets across the world and building a global brand
3.Fast growing automobile market
Threats
1. Government policies for the automobile sector across the world
2. Ever increasing fuel prices
3. Intense competition from global automobile brands
4. Substitute modes of public transport like buses, metro trains etc
Competition
Competitors
1.Honda
2.Toyota
3.Nissan Motors
4.Hyundai Motors
5.Fiat
6.Mitsubishi
7.Maruti Udyog
8.Tata Motors
9. Skoda
10. Toyota
11. Volkswagen
12. Ford
4/5
Chevrolet
5/5