CAPITAL METRO
TRANSIT ADVERTISING
2015 RATES & INFORMATION
TRO
E
M
P
A
L E T C Y O UR
D
S P R E A E A LL
G
MESSA WN
O
OVER T
TAP INTO THE AUSTIN ENERGY
Our beautiful town in the hills of Central
Texas is a thriving oasis of ingenuity
and ideas. And all the things that make
Austin crackle and hum — tech culture, the
Capitol, UT, art, music, cafés and street
life — are the same things that make the
city a target-rich media environment. Let
your brand become part of the cool Austin
vibe — a moving billboard taking your
message right where you want to be seen.
• Fastest growing city in the U.S.
•1.7 Million residents in the greater Austin
metro area
•19.8 million tourists visit the greater
Austin metro area
• Avg. age is 32, compared
to 37 nationally
• Median salary of $61,000
•100,000 college students living
and working in the area
ABOUT CAPITAL METRO
Central Texas has 19.8 million tourists visit
the Greater Austin area annually. Visitors
from across the world attend events like
Formula One, Circuit of the Americas,
SXSW, Austin City Limits (ACL), the X
Games and other well-known events.
Cap Metro’s bus service includes nearly 400
buses on more than 83 routes to 2,700 bus
stops that transport approximately 110,900
passengers daily — Texas’ highest per capita
ridership.
• 71 percent of bus riders use Capital
Metro at least five days a week
AUSTIN, ROUND ROCK,
SAN MARCOS METRO AREA
DEMOGRAPHICS
TOTAL AUSTIN
POPULATION
•The average age of a Capital Metro user
is 32 years old
• Nearly half of Capital Metro riders are
white (46 percent), while 25 percent are
Hispanic/Latino, 22 percent AfricanAmerican and 7 percent identify as
another race or ethnicity
1,716,289
1,250,332
72.9%
HISPANIC OR LATINO
538,313
31.4%
AFRICAN AMERICAN
WHITE
127,397
7.4%
ASIAN
82,433
4.8%
2+ RACES
54,873
3.2%
ASIAN INDIAN
23,650
1.4%
AMERICAN INDIAN
13,452
.8%
•The average Capital Metro rider has lived
in Austin 8.14 years
CAPITAL METRO'S REACH
Source: Daniel Mallet and Associates, 2008
1 Unit (Bus)
NUMBER OF MONTHS >
Reach
25 Showing (49 Buses)
50 Showing (98 Buses)
1
2
3
1
2
3
1
2
3
10.6%
19.3%
26.5%
88.1%
94.0%
96.0%
94.0%
97.0%
98.0%
Average Frequency
1.1x
1.2x
1.3x
7.4X
13.9X
20.3X
13.9X
26.8X
39.8X
Gross Rating Points
12
24
35
651
1,302
1,953
1,302
2,603
3,905
Number Reached (000)
94
171
235
835
890
910
890
919
929
Total Impressions
105
209
314
6,168
12,336
18,505
12,336
24,673
37,009
Reached 3+ Times
0.0%
0.0%
0.0%
67.0%
82.0%
87.8%
82.0%
90.9%
93.9%
Reached 5+ Times
0.0%
0.0%
0.1%
50.3%
71.1%
80.0%
71.1%
84.8%
89.8%
Reached 10+ Times
0.0%
0.0%
0.0%
24.0%
49.1%
62.6%
49.1%
70.7%
79.8%
C A P I TA L M E T R O T R A N S I T A DV ER T I S I N G
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2 015 R AT E S A N D I N F O R M AT I O N
2015 AD SIZES & RATES
EXTERIOR ADVERTISING AND FULL WRAPS
Your audience can’t help but see your message with Exterior Advertising. Whether it’s for a special event or a daily trip to work, there’s no
fast forwarding, trip to the kitchen or off-button to distract your audience. Fully 71 percent of bus riders use Capital Metro at least five days
a week, and these regular riders will get repeated exposure.
KING
METROBUS ADVERTISING TYPES
SHOWING
UNITS
STANDARD
RATE
(SXSW, ACL FEST, F1, X GAMES)
PEAK RATE
INSTALLATION
FEE
—
1
$429
$540
$38
25
49
$17,868
$22,335
$1,862
50
98
$35,736
$44,670
$3,724
75
147
$47,300
$59,125
$5,586
100
196
$63,063
$78,830
$7,448
QUEEN
Ad size: 144" x 30"
SHOWING
UNITS
STANDARD
RATE
(SXSW, ACL FEST, F1, X GAMES)
PEAK RATE
INSTALLATION
FEE
—
1
$385
$485
$30
25
49
$16,036
$20,045
$1,470
50
98
$32,072
$40,090
$2,940
75
147
$42,448
$53,060
$4,410
100
196
$56,595
$70,745
$5,880
TAIL LIGHT
Ad size: 96" x 30"
Ad size: 50" x 22"
PEAK RATE
INSTALLATION FEE
$385
$485
$28
49
$16,036
$20,045
$1,372
50
98
$32,072
$40,090
$2,744
100
196
$56,595
$70,745
$5,488
SHOWING
UNITS
STANDARD RATE
—
1
25
C A P I TA L M E T R O T R A N S I T A DV ER T I S I N G
2
(SXSW, ACL FEST, F1, X GAMES)
2 015 R AT E S A N D I N F O R M AT I O N
SUPER TAIL
KONG
Ad size varies
PEAK RATE
INSTALLATION FEE
$580
$725
$58
$600
$750
$58
AD SIZE
UNITS
STANDARD RATE
84" x 31"
1
80" x 36"
(custom)
1
STANDARD
RATE
PEAK RATE
(SXSW, ACL FEST, F1, X GAMES)
BUS SIZE
AD SIZE
UNITS
40'
230.75" x 40"
1
$745
$935
$318
35'
183.5" x 38"
1
$690
$865
$290
(SXSW, ACL FEST, F1, X GAMES)
INSTALLATION FEE
KING KONG
Ad size varies by bus length
BUS SIZE
AD SIZE
UNITS
STANDARD
RATE
(SXSW, ACL FEST, F1, X GAMES)
PEAK RATE
INSTALLATION FEE
40'
230.75" x 99"
1
$1,078
$1,348
$662
35'
183.5" x 98"
1
$1,001
$1,252
$605
UPPER BACK
FULL BACK
Ad size varies by bus length
UNITS
STANDARD
RATE
(SXSW, ACL FEST, F1, X GAMES)
PEAK RATE
INSTALLATION
FEE
1
$825
$1,035
$345
Ad size:
100" x 82"
UNITS
STANDARD RATE
1
$385
PEAK RATE
Installation Fee
$485
$38
(SXSW, ACL FEST, F1, X GAMES)
Ad size: 72" x 30"
C A P I TA L M E T R O T R A N S I T A DV ER T I S I N G
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2 015 R AT E S A N D I N F O R M AT I O N
FULL WRAP
BUS SIZE
AD SIZE
UNITS
STANDARD
RATE
(SXSW, ACL FEST, F1,
X GAMES)
PEAK RATE
INSTALLATION
FEE
40'
Sides: 460.75" x 99"
Front/Rear: 100" x 82"
1
$3,850
$4,812
$2,158
35'
Sides: 416" x 98"
Front/Rear: 100" x 82"
1
$3,630
$4,535
$2,015
FULL SIDE
Ad size varies by bus length
BUS SIZE
AD SIZE
UNITS
STANDARD
RATE
(SXSW, ACL FEST, F1, X GAMES)
PEAK RATE
INSTALLATION FEE
40'
460.75" x 99"
1
$2,200
$2,750
$865
35'
416" x 98"
1
$2,090
$2,612
$720
Ad size varies by bus length
INTERIOR SIGNS
INTERIOR ADVERTISING
PEAK RATE
AD SIZE
STANDARD RATE
(SXSW, ACL FEST, F1,
X GAMES)
INSTALLATION FEE
28" x 11"
$30
$38
$5
C A P I TA L M E T R O T R A N S I T A DV ER T I S I N G
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2 015 R AT E S A N D I N F O R M AT I O N
UNITS
SIZE
INSTALLATION FEE
(SXSW, ACL FEST, F1, X GAMES)
1
144" X 30"
$475.00
$595.00
$38.00
144" X 30"
$22,088.00
$27,610.00
$2,356.00
UNITS
SIZE
STANDARD RATE
PEAK RATE
INSTALLATION FEE
1
96" X 30"
$425.00
$535.00
$30.00
40
96" X 30"
$12,750.00
$15,938.00
$1,200.00
SUPER TAIL
KONG
PEAK RATE
STANDARD RATE
62
TAIL LIGHT
QUEEN
KING
METRORAPID ADVERTISING TYPES
(SXSW, ACL FEST, F1, X GAMES)
PEAK RATE
Installation Fee
$425.00
$535.00
$28.00
$12,750.00
$15,938.00
$1,120.00
UNITS
SIZE
STANDARD RATE
1
50" X 22"
40
50" X 22"
(SXSW, ACL FEST, F1, X GAMES)
PEAK RATE
INSTALLATION FEE
$638.00
$798.00
$58.00
$19,140.00
$23,925.00
$2,320.00
UNITS
SIZE
STANDARD RATE
1
78.75 X 35"
40
78.75 X 35"
(SXSW, ACL FEST, F1, X GAMES)
PEAK RATE
INSTALLATION FEE
$1,025.00
$275.00
UNITS
SIZE
STANDARD RATE
1
215" X 38"
$820.00
1
200" X 35"
$760.00
$950.00
$275.00
40
Varies
$23,790.00
$29,740.00
$11,000.00
C A P I TA L M E T R O T R A N S I T A DV ER T I S I N G
(SXSW, ACL FEST, F1, X GAMES)
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2 015 R AT E S A N D I N F O R M AT I O N
STANDARD RATE
1
215" X 120"
$1,386.00
PEAK RATE
INSTALLATION FEE
$1,735.00
$625.00
(SXSW, ACL FEST, F1, X GAMES)
200" X 110"
$1,180.00
$1,475.00
$475.00
Varies
$38,799.00
$48,450.00
$22,300.00
UNITS
SIZE
STANDARD RATE
PEAK RATE
INSTALLATION FEE
420" X 120"
295" X 120"
$4,172.00
$5,215.00
$1,525.00
1
480" X 110"
$2,569.00
$3,215.00
$1,050.00
BUS LENGTH
UNITS
SIZE
STANDARD RATE
40'
1
See template
40'
22
See template
60'
1
See template
$7,145.00
$8,932.00
$2,158.00
60'
18
See template
$96,458.00
$120,575.00
$38,844.00
KING KONG
1
40
FULL SIDE
SIZE
FULL WRAP
UNITS
(SXSW, ACL FEST, F1, X GAMES)
PEAK RATE
INSTALLATION FEE
$11,000.00
$13,750.00
$3,550.00
$181,500.00
$226,875.00
$78,100.00
(SXSW, ACL FEST, F1, X GAMES)
FULL WRAP
KING KONG
KONG
METRORAIL ADVERTISING TYPES
UNITS
SIZE
STANDARD RATE
1 train = 4 ads
321" x 34"
$3,648
UNITS
SIZE
STANDARD RATE
1 train = 4 ads
202" x 107.75"
$7,296
UNITS
SIZE
STANDARD RATE
1 train = both sides
See template
$26,544
C A P I TA L M E T R O T R A N S I T A DV ER T I S I N G
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PEAK RATE
INSTALLATION FEE
$4,560
$1,426
PEAK RATE
INSTALLATION FEE
$9,120
$3 ,749
PEAK RATE
INSTALLATION FEE
$33,180
$6,200
(SXSW, ACL FEST, F1, X GAMES)
(SXSW, ACL FEST, F1, X GAMES)
(SXSW, ACL FEST, F1, X GAMES)
2 015 R AT E S A N D I N F O R M AT I O N
PRODUCTION INFORMATION
Production of all advertisements is the responsibility of the advertiser. Capital Metro will supply a list of
approved production vendors. Templates available upon request.
EXTERIOR ADVERTISING
AND FULL WRAPS
INTERIOR SIGNS
Self-adhesive vinyl with these characteristics: pressuresensitive, interchangeable or removable. Permanent vinyl
will NOT be accepted. Below is a list of approved materials by
advertising types.
.030 mm Styrene is the only approved substrate
for interior signage.
Interior signs 28" x 11"*
*Note: Allow .75" top and bottom for the sign holders. Do not place
text or logos in these areas to avoid getting covered by sign holders.
Finished height must be 11" high.
Approved materials for Kings, Queens, Tail Lights,
Upper Back, Super Tail, and Kongs:
• Busmark 5800
• R ATES are monthly
• 3M 3552c with 8519 Luster or 8520 Gloss Lam (for
campaigns one year or longer)
• INSTALLATION FEE is a one-time fee billed at the time of
installation
• Discounts apply to recognized advertising agencies and
all contracts lasting three months or longer
Approved materials for King Kong and Full Back:
• 3M 3552c with 8519 Luster or 8520 Gloss Lam
• The minimum contract term is one month
• 3M 180c-10 with 8519 Luster or 8520 Gloss Lam
• We offer competitive rates to small businesses
• 3M 8171 Perforated Window Film with 8914 Lam (windows
only) output as 1 pc
Approved materials for Full Wrap and Full Side:
• 3M 180c-10 with 8519 Luster or 8520 Gloss Lam
• 3M 8171 Perforated Window Film with 8914 Lam
(windows only) output as 1 pc
GET IN TOUCH
Shipping Address
Capital Metro
c/o Receiving
Transit Advertising
kevin.perkins@capmetro.org
512.369.7758
2910 E. 5TH ST.
AUSTIN, TX 78702
Allow at least one week from delivery of materials to completion of installation.
Full wraps and large orders may require extra lead time.
All advertising billed by Capital Metro. Terms and conditions apply.
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