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Hot VWs Magazine and HotVWs.com publishes
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There is no charge for a new product release RACING OIL
lubricants
world class
300V
s the latnufacturer of
appearing in our magazine or on the website,
Motul®, ma ter technology, announce racing
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of Es
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simplifying the
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PANZER Be, Inc., is
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OOSH!® It’s All You
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FEBRUARY
2013
Continued
on page 76
75
Mail CDs with New Product Releases to:
4 AM
11/29/12 9:4
.indd 2
74-75PARTS
E-mail New
Hot VWs Magazine
Attn: New Products Editor
P.O. Box 2260
Costa Mesa, CA 92628
Product Releases to: bsimurda@hotvws.com
DUNE BUGGIES AND
HOT VWs
11/29/12 9:44 AM
INSERTION
ORDER
PAGE 1 OF 2
DATE:
CLIENT:
AGENCY:
CONTACT NAME:
CONTACT NAME:
ADDRESS:
ADDRESS:
E-MAIL:
PHONE:
FAX:
E-MAIL:
PO# (if needed):
PO# (if needed):
PHONE:
FAX:
AD SIZE / DESCRIPTION:
Call For Scheduling
Call For Rates
INSERTION FREQUENCY / DURATION:
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2 weeks
Begin Date:
End Date:
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ADDITIONAL ONLINE SERVICES:
QUOTED RATE:
BILL TO: CLIENT
AGENCY
PLEASE CHECK THE BOX BELOW NEXT TO THE INSERTION SPACE THAT YOU WOULD LIKE TO RESERVE:
Leaderboard
Site Skin (left)
“Starting Line”
970 X 100
300 X 100
Site Skin (right)
Half Page
“Checkered Flag”
300 X 600
450 X 775
450 X 775
Featured
Home Page Ad
Featured
Home Page Ad
300 X 250
300 X 250
Sponsored
Twitter Feed
INSERTION
ORDER
PAGE 2 OF 2
Please read the information below, before confirming your insertion with
Wright Publishing Company and Hot VWs Online.
1. This insertion order form shall function as a contract between the “Company” and Wright Publishing and/or Hot VWs.
2. Upon verbal agreement and receipt of this written agreement between the advertising “Company” and “Hot VWs,” the
terms of this contract may be modified. Such modifications may include, but are not limited to: (A) the purchase or deletion
of additional advertising or branding space; or (B) the reduction or increase in advertising insertion rates. Any modification(s)
will be notified to each party beforehand, preferably in writing.
3. Under the terms of this Insertion Order Agreement, Hot VWs shall provide the requested ad space and/or branding and
sponsorship services at the quoted rate specified on the Hot VWs Online Rate Page, which will be confirmed on the Insertion Order. Any changes made regarding the reserved ad space on the Hot VWs web-site by the Company, which will be
submitting the artwork for the advertisement or branding opportunity, shall be reported to Wright Publishing and/or Hot VWs
within one week of the date on the Insertion Order and/or one week prior to the start of when the artwork shall appear on
the website. Wright Publishing Company and/or Hot VWs will do its best to make any changes requested by the advertising Company after the campaign has begun, but Hot VWs is not responsible for any artwork submitted by a “Company” and
uploaded to the Hot VWs website, or errors made by the Company who is submitting the advertising artwork.
4. A Company submitting artwork that will be placed on the Hot VWs website for advertising and/or branding opportunities
shall follow the guidelines specified on the artwork templates provided by Wright Publishing and Hot VWs. These templates
will either be supplied by an advertising representative from Hot VWs, in the form of a web link sent in an e-mail, or they
can be downloaded from our advertising specifications section on the Hot VWs website. In the event that a Company who
choses to advertise on the Hot VWs website does not have the ability to create their own artwork, Hot VWs can perform this
service as needed. Charges will apply for Online Services. These charges will be agreed upon when the Insertion Order is
submitted to Wright Publishing Company.
5. The deadline for submitting artwork and Insertion Orders will be approximately 7 days prior to the date that the advertisement is scheduled to appear on the Hot VWs website. Submissions made within 7 days of the scheduled date will be
accepted, however, Hot VWs will not be responsible for errors within the artwork or changes that need to be made to a
Company’s artwork.
6. Wright Publishing Company and/or Hot VWs shall not be held responsible for any errors regarding artwork files, as well
as grammatical or typographical errors. A Company submitting artwork agrees to submit artwork that is not offensive or
obscene in any manner. Wright Publishing Company reserves the right to refuse artwork which is deemed offensive or
obscene. If you have any questions about the style of artwork you intend to submit, please have it reviewed by a Wright
Publishing Company representative beforehand.
7. The Company submitting artwork for the Hot VWs website will be billed on terms of net thirty (net 30) days. Discounts for
payments made early are available. Please contact your Hot VWs Advertising Manager for more information about early payment terms.
Signature
Advertiser / Company Representative
Signature
Hot VWs Advertising Manager
We accept payments made with major Credit Cards or Checks — Checks should be made payable to Hot VWs
Please contact Sandy at (714) 979-2560 ext. 100 to pay with a Credit Card
Scan and return 2-page Insertion Order Agreement, or return by Fax at (714) 979-3998
Contact:
Marty Simurda • 714-979-2560 ext 101 • msimurda@hotvws.com
Mark Thome • 714-343-8799 • mthome@wrightpublishingcompany.com
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DUNE BUGGIES AND HOT VWs
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AD RATES
RATE CARD #24
Effective January 2014 Issue
ADVERTISING RATES
BLACK/WHITE*
SIZE
1 PAGE
2/3 PAGE
1/2 PAGE
1/3 PAGE
1/4 PAGE
1/6 PAGE
1/8 PAGE
1/12 PAGE
1-INCH
1
TIME
2150
1530
1210
860
645
480
360
270
120
3
TIMES
2090
1480
1170
830
625
470
350
260
115
6
TIMES
2020
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1140
810
615
460
340
250
110
12
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1400
1110
790
605
450
330
240
105
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1 PAGE
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3
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2910
2330
2010
1675
1490
1340
1180
6
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2830
2260
1950
1625
1460
1310
1160
12
TIMES
2760
2190
1900
1575
1440
1300
1150
COVERS* **
1
TIME
3450
3340
3620
3
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3340
3230
3510
6
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3230
3120
3400
12
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3120
3020
3300
2ND COVER
3RD COVER
4TH COVER
* All rates are per insertion.
** Price includes four-color. Covers are not cancelable.
MAILING INSTRUCTIONS
Send advertising copy and/or artwork to Hot VWs magazine,
P.O. Box 2260, Costa Mesa, CA 92628, “Attention Advertising
Department,” or use e-mail address below.
PROOF REQUIRED WITH ALL ARTWORK!
CONTACTS
Advertising Director: Marty Simurda, Ext. 101, msimurda@hotvws.com
Art Director: Skip Coiner, Ext. 110, scoiner@hotvws.com
MANC
E B AT
T E RY
JANU
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2014
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1370
1200
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(WITH
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DUNE
BUGGIES
AND HO
T VWs
10/31/13
10:22 AM
Dune Buggies and Hot VWs
magazine has been the leading
Volkswagen-oriented
publication
since its inception over forty-six years
ago. Every monthly issue is packed
with the type of information that VW
and off-road enthusiasts are looking
for. From its first-quality car features,
to in-depth technical articles, event
coverage, product evaluations, plus
lifestyle and historical features. Dune
Buggies and Hot VWs is the #1
VW enthusiast’s magazine.
Published By:
Wright Publishing Co., Inc.
2950 Airway #A-7
Costa Mesa, CA 92626
PHONE: (714) 979-2560
FAX: (714) 979-3998
WEBSITE: www.hotvws.com
1. MECHANICAL REQUIREMENTS
1/3
VERTICAL
2-1/4”x10”
2/3
VERTICAL
4-5/8”x10”
1/2
VERTICAL
4-5/8”x7-1/2”
FULL PAGE
7”x10”
1-inch
2-1/4”x1”
1/6
HORIZONTAL
4-5/8”x2-1/2”
1/3
HORIZONTAL
4-5/8”x5”
1/6
VERTICAL
2-1/4”x5”
1/2
HORIZONTAL
7”x5”
1/12
VERTICAL
2-1/4”x2-1/2”
NOT TO SCALE
1/4
1/8
HORIZONTAL
VERTICAL
(2 columns only) 2-1/4”x3-3/4”
4-5/8”x3-1/2”
BLEED SIZE: 8-1/8 x 11-1/8-inch, TRIM SIZE: 8 X 10-7/8-inch
Images areas not intended to bleed must be 3/8-inch from trim. Material intended to bleed must be furnished with minimum 1/8-inch image area beyond trim.
9. CONTRACT AND COPY
2. COMMISSION
REGULATIONS
15% to recognized advertising agencies
(With production ready art and PDF files). When change of copy is not received by
advertising closing date, contracted
3. TERMS
advertiser copy run in previous issue, or
2% (on net) cash discount for payment substitute copy will be inserted at pubwithin 10 days of invoice date.
lisher’s discretion. The publisher reserves
Net 30 days.
the right to accept or reject all advertising
copy which, at his/her discretion, is
4. GENERAL RATE POLICY
90 days notice to rate revisions. Publisher deemed objectionable, misleading, not in
reserves the right to change rates at any the best interest of the reader, or copy
attacking other advertisers directly, or
time.
indirectly. No allowance is given for error
5. VOLUME DISCOUNTS
in key numbers or in the advertiser index.
Payable over earned issue rate on 18
Cancellations will not be allowed after
pages or more within any 12 month conprinter space closing dates. The Publisher
tract period as follows:
shall in no event be liable for failure to
publish advertising specified by the adver18 pages .........................................5%
tiser, provided that if no advertising is
24 pages .........................................7%
published, any charges therefore received
36 pages .......................................10%
by the Publisher shall be refunded. The
Publisher’s liability for any error shall not
6. INSERTS
exceed the cost of the advertising space
Various sizes and tip-ins available, speci- occupied.
fications and rates on request.
Publisher specifies SRDS contract and
copy regulations Nos. 1, 2, 8, 10, 11, 12
7. BLEED
No extra charge for bleeds. Bleed size is 13, 14, 18, 24, 25, 26, 27, 30, 31, 32, 33,
8-1/8-inch x 11-1/8-inch body and cov- 34, 35, 36, 37, 38, 40, 41, and 42.
ers.
10. SPECIAL SERVICES
Complete art services are available for ad
8. SPECIAL POSITION
Given when practical at 10% additional preparation. The cost for this service
charge. Centerspread or 1/2 page hori- depends on the number of photos, size of
zontal spread is considered special posi- ad, and complexity of layout. Specific rate
tioning. Applicable to 1/3 page or larger quotes available on request (minimum
charge — $60). 5th color, inserts, tip-ins,
ads only.
and other special services also available
on request.
11. CIRCULATION
Dune Buggies and Hot VWs is sold by subscription, newsstand, and in dealer showrooms worldwide. Subscription prices:
$24.97 per year (twelve issues). Single
copy price: $4.99.
12. DIGITAL SUBMISSION
SPECIFICATIONS
Mac formatted CDs. Split or compressed
files are not accepted. Files should be in
.pdf or .tif format, Proof Required!
Publisher not responsible for reproduction
quality when no proof supplied.
All fonts used in digital submissions must
be provided in Adobe Postscript format. All
scans should be high-resolution (300 dpi).
All color scans must be in CYMK format
(RGB scans will print low resolution). Black
and white scans must be grayscale or bitmap.
13. CLOSING DATES
See web-site: www.hotvws.com for current
schedules.
Wright Publishing Co., Inc.
Magazine
2014 AD CLOSING SCHEDULE
Cover
Issue
Space Reservation
Deadline
Artwork
Deadline
On Sale
Date
JAN 2014
10/08/13
10/22/13
12/03/13
FEB 2014
11/05/13
11/19/13
12/31/13
MAR 2014
12/10/13
12/24/13
02/04/14
APR 2014
01/07/14
01/21/14
03/04/14
MAY 2014
02/04/14
02/18/14
04/01/14
JUN 2014
03/11/14
03/25/14
05/06/14
JUL 2014
04/08/14
04/22/14
06/03/14
AUG 2014
05/06/14
05/20/14
07/01/14
SEP 2014
06/10/14
06/24/14
08/05/14
OCT 2014
07/08/14
07/22/14
09/02/14
NOV 2014
08/05/14
08/19/14
09/30/14
DEC 2014
09/09/14
09/23/14
11/04/14
JAN 2015
10/07/14
10/21/14
12/02/14
Please use the above dates to plan your own advertising schedule.
To confirm your advertising space, please contact Marty Simurda at (714) 979-2560, extension #101