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SYSTEMATIC
SYSTEMATIC COLLEGE, PENANG
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INSTITUT SYSTEMATIC, KLANG
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This campus is strategically located in Georgetown, capital of the “Pearl of the
A strategically-located campus with a good local reputation, this
Orient”. It caters to Penangites and those from the northern Peninsula states.
campus serves Klang, the coastal township that boasts of one of the
Students can pursue a wide range of degree programme options like Business
most modern maritime ports in the world. Having established itself
Administration, Computing, Marketing and Accounting & Finance. Professional
as a centre of excellence in tutoring students for SPM and STPM
courses like LCCI, ACCA, CIM and ICSA are delivered in a totally modern learning
examinations since 1990, it has enrolled increasing numbers for its
environment, with multimedia facilities and networked computer laboratories.
internal and professional programmes, leading them to graduate
with diplomas and degrees. Activities like charity campaigns
SYSTEMATIC COLLEGE, PETALING JAYA
and blood donations are encouraged amongst students to create
Having chalked up 25 years’ solid reputation of excellent academic track record,
awareness about social responsibilities from young.
this instituition is poised to take its future to greater heights, with renovation
on its existing building structure and the setting up of its Postgraduate Priority
Learning Centre. Knowing their aspirations are in the hands of caring, qualified
lecturers has drawn a few generations of students to enroll in its courses. Nestled
in the heart of bustling SS2, the campus truly fits into the ‘One-Stop Educational
Centre’ mould. Student welfare matters and academic counseling will continue to
SEG INTERNATIONAL BHD
be its pillars of strength.
[ 44 ]
SYSTEMATIC COLLEGE, KUALA LUMPUR
Established in 1977, this campus recently renovated its façade. The distinctively stylish facelift has
added vitality to the college’s commitment to ensure students get their money’s worth, whether they
are taking professional programmes such as ACCA, ABE, CIM, CIMA, ICSI and LCCI, or the range of
affordable degree programmes. Its privilege of being exceptionally well-situated within the business
and financial hub of the capital, with a host of conveniences like shopping and food outlets, and
public transport means laid out makes it an attractive choice for the pursuit of higher education,
whatever the student’s background.
SYSTEMATIC INSTITUTE OF I.T., KUALA LUMPUR
Its metropolitan appeal draws a diverse crowd of local and international students from China,
India, Pakistan, US, UK and Africa. Many have blazed a trail worthy of emulation, with their prizewinning achievements in NCC and LCCI examinations. At SIIT, internal exams like SDB and SHDCS
are supported by quality training materials and a team of tech-savvy and professional staff. Short
computing courses on programming and application software are targeted towards bringing the
public closer to the national k-economy policy.
SYSTEMATIC SECRETARIAL CENTRE, KUALA LUMPUR
Efficiency being the key to modern secretarial practice, students at SSC are groomed for their
vital role in enhancing their organisation’s corporate image, performance and productivity. Along
with traditional secretarial skills, they are exposed to advanced business development, while
periodic seminars on proper business and social etiquette enhances the future secretary’s value.
With students from multicultural backgrounds, it is able to foster close fellowship amongst them
during events such as Secretaries’ Week, Personal Grooming and Presentation Skills.
[ 44 ] SEG INTERNATIONAL BHD
Group of Colleges
*
PUSAT MAKMUR, KLANG
SYSTEMATIC TRAINING CENTRE, SERIAN
Located next to Institut Systematic Klang, Pusat Tuisyen
The establishment of Systematic Training Centre in Serian,
Makmur (formerly known as Institut Makmur) was formed in
Sarawak is a reflection of SEGi’s long-term commitment to
December 1990 to provide both tuition as well as night classes.
broaden educational and training opportunities to all levels
It also offers specialized vocational training programmes under
of society. The courses offered at the training centre are
the National Vocational Training Council (MLVK). The tuition
relevant and affordable to fulfill the aspirations of individuals
centre is well-known to students in Klang, who are currently
who are seeking educational pathways to a university degree,
doing their Forms V and VI examinations.
and beyond at one of the nearest branch campus Systematic
Kuching which is about 40 miles away.
Systematic Training Centre in Serian will offer Computer and
Business skills foundation courses giving the opportunity for
school leavers in the vicinity of Serian Township to study in
their hometown.
SEG INTERNATIONAL BHD
INSTITUT SYSTEMATIC, KUCHING
Highly regarded by locals of the clean, multi-cultural and multilingual ‘Cat City’, Institut Systematic Kuching also gets a hefty
amount of outstation and international students, who make it
their One-Stop Centre for a range of degree and professional
courses like Accounting, Computing, Secretarial and Business
Administration Studies. It has excellent facilities and a team
of experienced lecturers to complement the lively student
[ 45 ]
population, who participate wholeheartedly in college events.
Comfortable and secure student hostels in the campus vicinity are
available.
SYSTEMATIC COLLEGE, JOHOR BAHRU
Located high above this busy southern Causeway city, on the 32nd floor of the Landmark
Tower, this college has been a private education leader for over 30 years, serving Malaysians,
Singaporeans and Indonesian students. Computer studies and Accounting-based courses, as
well as business and management degree programmes are offered. The campus has achieved
a reputation of producing Malaysia and World Award winners for the LCCI Diploma in
Accounting. With its symbolic address, excellent facilities and the unwavering dedication of
lecturers, the student’s dream of academic achievement can be a reality.
SYSTEMATIC MANAGEMENT RESOURCE CENTRE (SMRC), SUBANG JAYA
*
This business unit has been offering postgraduate and undergraduate degree programmes from Bolton Institute (UK) through
distance learning since January 1998. The flexibility that students enjoy when they enrol through the distance learning mode
has made programmes offered by Bolton Institute particularly very popular with matured students. Students use the same study
materials and undergo the same rigorous academic assessments as their fellow students who are doing the same programmes
on-campus, and earn the same award. Distance learners will still experience direct face-to-face contact with their supervisors
and lecturers during their study and workshops held in Malaysia every semester.
SEG INTERNATIONAL BHD [ 45 ]
*Training Centre
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PRIME TRAINING & DEVELOPMENT CENTRE, ALOR STAR
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PRIME
Having a northern bearing gives this centre a base for many students of Perlis, Kedah and
Penang who intend to pursue higher education, to stay close to ‘home’. The centre, located
in the capital of the state often known as Jelapang Padi (Rice Fields) of Malaysia, caters to
mainly vocational students.
PRIME COLLEGE, BUKIT MERTAJAM
PRIME College Bukit Mertajam, established in 2002, is located at Wisma Summit in Bukit
Mertajam. The college has brought opportunities for higher education to students in the
Northern states of Peninsular Malaysia. For the convenience of students, the college, located
just next to the Summit Bukit Mertajam shopping mall, is easily accessible by bus. Besides MLVK
courses, PRIME College Bukit Mertajam also offers undergraduate programmes in the fields of
Information Technology, Business Administration and Accountancy, at both diploma as well as
degree level, in partnership with universities in Australia and Great Britain.
SEG INTERNATIONAL BHD
PRIME COLLEGE, SUBANG JAYA
Its mission to offer affordable yet choice programmes to the future leaders of our country, and having a
Commitment to Excellence in doing so, this city campus continues to roll out a string of superachievers,
some who continue to pursue their studies to Masters and PhD levels. It is the first and only private college in
the country to offer all four Engineering disciplines: civil, mechanical, electrical & electronic and chemical.
Other degree-linked programmes are its diplomas in Management, Business & ICT and the MBA programme.
[ 46 ]
MSC INTERNATIONAL COLLEGE, SUBANG JAYA
This cool campus has much to offer students wanting training in Media, Art & Design programmes.
Its various departments offer Interior Design, Industrial Design, Graphic Design, Photography,
Advertising, Video & Animation, Multimedia Design, Drama & Theatre, and Music. Young creative
minds are given personal attention and guidance to develop their individual spirit of innovation and
to apply them successfully in their chosen fields. The college’s renown has even produced national–
level design award-winners.
SUMMIT INTERNATIONAL COLLEGE, SUBANG JAYA
This vibrant college specialises in the training of early childhood educators. It conducts and
administers the internationally recognised Montessori Diploma in Early Childhood Education,
which is endorsed by the National Accreditation Board and approved by the Education Ministry.
The college also conducts certificate course options in Childhood Nutrition, Children’s Art, Music
& Movement, Child Psychology & Development, First Aid, Child Safety & Hygiene, Nursery
Management and Speech Communication Arts.
[ 46 ] SEG INTERNATIONAL BHD
Group of Colleges
IBMS COLLEGE, KUCHING
Eschewing the group’s mission to provide Quality Education Within Reach, IBMS gives locals a chance
to reach for their aspirations, through diploma, degree, law and MBA programmes. This magnificent
campus has been described as a 4-star hotel due to its classy ambience. The city campus has an open
environment to promote learning with its expansive student area, IT labs, cybercafe and airy classrooms.
Dynamic staff adds to its winning appeal. Students get to participate in cultural events to foster greater
friendship ties amongst the diverse ethnic groups.
PRIME COLLEGE, MIRI
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Miri, studded with oil refineries and charming the eye with its laidback scenery, has a
fine professional campus to match its young population’s aspiration of quality education.
Whether it is Cambridge A-Level, Pre-University or a range of diploma programmes, the
college has produced a winning stream of graduates who are well-adjusted as they are
ambitious. They immerse themselves in social events like Theme Nites, competitions and
charity drives. The campus also serves students from neighbouring Brunei Darussalam.
[ 47 ]
IBMS TRAINING & DEVELOPMENT CENTRE, KUCHING
*
In addressing the Government’s call to upgrade the quality of our country’s human resource, Kolej IBMS has
established its new ‘IBMS Training and Development Centre’ to better serve the training needs of the Kuching
society. Commencing its operations in January 2003, it is located within walking distance of the main campus
and in the heart of the Kuching city, where modern amenities such as food courts, supermarkets and recreational
facilities are available. With its state-of-the-art facilities, the new centre runs mainly computer skills training
programmes. Manned by a Centre Executive and his team of dedicated staff, participants will indeed find the new
centre a conducive place for training and re-training.
IFPA RESOURCES, SUBANG JAYA
*
This business unit provides professionals with financial planning training leading
to the internationally-recognised Certified Financial Planner designation or CFP™.
The distinction opens doors for those keen to capitalise on the trend towards
liberalisation and globalisation of the financial services industry.
SEG INTERNATIONAL BHD [ 47 ]
*Training Centre
Panoramic View of SEGi’s Str
Professional Courses
Since the first Systematic College was established in 1977, the Group has always
been involved in providing a wide range of professional courses, from ACCA to
CIM and from ABE to ISCA and the highly-publicised CFP qualification. Over the
years, students with professional qualifications have either gone on to pursue
their second degree or entered into the workforce. A majority of them would
have reached very senior level of management. Although SEGi has since entered
into the undergraduate and postgraduate markets, it still believes in providing
SEG INTERNATIONAL BHD
opportunities for quality professional qualifications to its students.
[ 48 ]
Vocational Courses
As an active participant of the scheme under the National Vocational Training
Council (MLVK), SEGi has provided opportunities to hundreds of SPM leavers
who have opted to pursue vocational skills training. The Group will continue
to be committed to the national aspirations to produce skilled workers who are
better equipped to join the workforce. Major colleges within the Group have
individually set up its own Training Centres to cater to the needs of the MLVK
and other vocational students.
[ 48 ] SEG INTERNATIONAL BHD
engths and Spread in 2002
Distance Learning
Through the Regional Centre concept, a number of courses offered by foreign
university partners have been become possible for the Malaysian public through
distance learning. Students are enrolled with the partner universities, and they
can choose a wide range of programmes, from undergraduate programmes
in Business and Information Technology to both Master and Doctorate
Programmes.
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Online Learning
[ 49 ]
Over RM1 million was spent in 2002 alone to upgrade the online teaching
facilities at both Systematic and PRIME Colleges. Its newly installed online
support system, which uses Web-CT platform, supports four fields of studies,
namely marketing, business, accounting and computing. The system is to greatly
enhance the learning experience of its students, who will now become more
interactive.
Continuing Education
SEGi has been involved in providing education to working adults since
its inception, and will continue to play an active role in adult education.
Its range of programmes offered to working adults include professional
qualifications such as the Certified Financial Planning (CFP) and both
postgraduate qualifications, which include the Master of Business
Administration (MBA) and Doctor of Business Administration (DBA) from
various reputable partner universities.
SEG INTERNATIONAL BHD [ 49 ]
Panoramic View of SEGi’s Str
Foreign Student Community
Our foreign student population has been growing substantially over the past one
year with more focussed marketing effort in countries like China, and South East
Asian countries. The Chinese students from Mainland China form the majority
of foreign students currently enrolled with both Systematic and PRIME Groups
of Colleges. Other foreign students come from some 30 other different countries
around the world, such as Indonesia, Pakistan, Thailand, Myamar, Singapore,
Somalia, Philippines, Korea and Taiwan.
Examination Department
As part of the Group’s Quality Control mechanism, a centralised examination
department has been put in place since 1989. In 2002, the Examination
Department won the much coveted ISO 9001: 2000 Certification for the
Provision of Education Support Services from ABS Quality Evaluations, Inc., USA
SEG INTERNATIONAL BHD
which is accredited by ANS - RAB. This has further enhanced the Group’s longterm vision of providing quality education.
[ 50 ]
Overseas Collaborations
SEGi continues to be involved in strategic partnerships with local education
support groups in foreign markets such as China and Indonesia. It is currently
on the verge of negotiating several deals with a credible Indonesian partner to
set up a university in Jakarta. Other joint collaborations are also being sought
in China, where ultimately, it is the intention of the Group to offer its diploma
programmes as pathways to courses offered by its foreign university partners.
Community Projects
Junior Journalist Programme
Junior Journalist Programme was a successful outreach programme to foster
goodwill with the secondary schools in both East and Peninsular Malaysia. Over
[ 50 ] SEG INTERNATIONAL BHD
engths and Spread in 2002
900 students from 90 secondary schools have benefited from the two-day journalism
workshops, conducted in collaboration with the New Straits Times, Education Quarterly
and red104.8. The official signing ceremony was witnessed by Deputy Minister of
Education, YB Dato’ Hon Choon Kim on August 21.
Scholarships
SEGi is a strong supporter of Star Education Funds and the MAPCU Education Funds,
besides giving generously to the Special Education Fund for the Orphans, the Abused
Children and the Disabled of Lions Club of Kuala Lumpur Central. It also provides
education to the underprivileged, in an effort to provide equal opportunities to people
who want to excel in life.
Student Clubs
SEG INTERNATIONAL BHD
Student Clubs formed by the students of SEGi Colleges have been actively participating
in a number of community projects. Leo Club of PRIME College and MSC International
College, for example, has been organising a number of community events with other
major service organisations to help the deaf, the blind and the disabled community. The
clubs will help to enhance the quality of college life for the students and allow them
opportunities to be involved in community services.
[ 51 ]
SEG INTERNATIONAL BHD [ 51 ]
Calender of Events 2002
January
• MSC International College Industrial Design students bag top awards including the Grand Prize at Malaysian
Young Designers Awards 2001.
February
• Heriott Watt undergraduate degree partnership launched with PRIME USJ, offering business & finance
programmes.
• Launch of ESOS to staff
March
• Inaugural Student Forum at PRIME USJ, theme “All or Nothing: Examining Love Relationships Amongst College
Students. Special guest speaker Datin Paduka Marina Mahathir, Malaysian AIDS Council.
April
• Name officially changed to SEG International Berhad (SEGi) on 8 April 02.
SEG INTERNATIONAL BHD
May
[ 52 ]
• Napier University Edinburgh partnership launched with PRIME Colleges, offering I.T. & Multimedia programmes.
• 25th Anniversary Celebration of SEGi and Launch of SEGi logo.
• SEGi turns 25. Grand Silver Jubilee celebration dinner at The Summit Hotel USJ. VVIP: YB Dato’ Mahadzir Mohd
Khir, Setiausaha Parlimen (Parliamentary Secretary) to the Ministry of Education.
July
• MLVK vocational skills training programmes launched at PRIME, MSC, SIC.
• Engineering Draughtsman, Multimedia, Computer Systems & Front Office.
• SEG International Bhd jointly-launched the UOB-SEGi co-branded Visa Credit Card and Visa Electron (Debit)
Card
• PRIME College gives two vocational scholarships to Rumah HOPE
• Together with the Lions Club of Kuala Lumpur Central, PRIME College hosted a special seminar for orphans from
a number of orphanages in the Klang Valley to give them an idea of the education and vocational opportunities
available to them after SPM.
• Institut Makmur Klang was officially changed to Institut Systematic Klang. Pusat Makmur was subsequently set
up to provide tuition to secondary school students
August
• Summit International College organised Early Childhood Education Fair & Exhibition at The Summit USJ.
• Launch of Junior Journalist Programme at PRIME College USJ by Deputy Minister of Education, Dato’ Hon
Choon Kim. Other partners include the New Straits Times, Education Quarterly and red104.9.
• The Early Childhood Education Fair was officiated by Deputy Menteri Besar of Selangor, Dato’ Dr Zainal Abidin
bin Ahmad. Summit International College entered into the Malaysia Book of Records for being the ‘Biggest Jalur
Gemilang made from (drinking) Straws’. Book by Summit International College, Parenting & Nation-Building: A
Malaysian Legacy was launched during the fair.
• Memorandum of Agreement with University of the Sunshine Coast was signed, and two new postgraduate
programmes, namely Master of Business Administration and Master of Financial Planning, were officially
launched.
[ 52 ] SEG INTERNATIONAL BHD
September
• Junior Journalist Programme seminars conducted at PRIME USJ & Systematic Penang.
• Junior Journalist Programme workshops conducted in Klang Valley, Northern Region (Penang) and Southern
Region (Johor Baru)
• The Serian training centre known as Systematic Training Centre was incorporated on 24 September 2002
October
• Charity Carnival at PRIME successfully organised by MLVK students for Rumah Solehah & Montfort Boys Town.
• The Nursing Conversion Programme with Edith Cowan University was signed and officially launched
• Systematic Secretarial Centre offered 10 scholarships to orphans/ underprivileged girls to pursue a course in
keyboarding to secure secretarial / administrative jobs.
November
• Systematic Kuching overhauled & given facelift, renovations cost RM1mil.
• Graduation Ceremony of University of Abertay Dundee
• SEGi President, Patrick Teoh awarded honorary doctorate by the University of Abertay Dundee
• RM1 billion Collateralised loan obligations (CLOs) launched by Affin Bank Bhd., where SEGi was offered a loan of
RM40 million.
SEG INTERNATIONAL BHD
• Third Convocation Ceremony of the MSC International College and Summit International College was graced by
YAM Tengku Putri Nor Zehan binti Almarhum Sultan Salahuddin Abdul Aziz Shah
December
• James Cook University partnership launched with SEGi, offering undergraduate business programmes.
• Memorandum of Understanding with James Cook University, Australia officially signed
• SEGi Examinations Department awarded ISO 9001: 2000 Certification for the Provision of Education Support
[ 53 ]
Services from ABS Quality Evaluations, Inc, USA, which is accredited by ANS - RAB.
• Newly installed online support system, which uses Web-CT platform, costing RM800,000 launched to support
four fields of studies, namely marketing, business, accounting and computing.
• The new building of Systematic College Penang officially launched by Chief Minister of Penang, Tan Sri Dr Koh
Tsu Koon
SEG INTERNATIONAL BHD [ 53 ]
[ 54 ] SEG INTERNATIONAL BHD
MARKETING
LAW
The skillful art of persuasion and meeting needs (both real
SEGi offers future practitioners and those keen to gain insight
and created) forms the nature of work required for highly-
and overview on legal knowledge locally, regionally and
successful and exciting careers in marketing. SEGi offers the
globally, the prestigious Bachelor of Law from The University
student excellent training for this field, through a range of
of London.
courses such as Chartered Institute of Marketing (CIM) and
Diploma in Marketing, both professional qualifications. It also
ENGINEERING
provides undergraduates with renowned programmes from
Producing high achievers who complete their undergraduate
Scotland’s University of Abertay Dundee (UAD), USQ and JCU.
and graduate degrees from distinguished universities abroad,
our engineering students will testify to the wide learning
INFORMATION TECHNOLOGY
scope that SEGi exposes them to, and many have successfully
Students dedicated to improve our future with dynamic
reached their career aims.
visions of virtual reality and the digital realm must have an
At all PRIME campuses, SEGi offers’ students the Diploma
for this evolving arena through programmes in E-Technology
programme in every one of the Engineering disciplines,
and I.T., as well as pathways towards obtaining undergraduate
including Civil, Electric and Electronic (E&E), Chemical,
qualification, such as Bachelor of Business in Information
Mechatronic and Mechanical Engineering. Recommended
Technology Management
options are provided for articulation into Bachelor
SEG INTERNATIONAL BHD
excellent background of I.T. SEGi provides the edge needed
programmes by USQ.
COMPUTER STUDIES
The Group is seeing a rise in students choosing to finish their
EARLY CHILDHOOD EDUCATION
education in computer studies, and our programmes in this
Positive training is needed for childhood education specialists,
field are aimed at helping the realisation of Malaysia’s national
who oversee the holistic delivery of education to young pre-
and economic aspirations. Students can opt for a range of
school students. SEGi provides those with the interest in this
Diplomas either in Computer Studies, Computer Systems
noble field the option of doing their Montessori Diploma in
(Operations & Management) or Computer Engineering.
Early Childhood Education, with a curriculum from UK.
SEGi also offers NCC Education (UK)’s International Diploma
ART & DESIGN
in Computer Studies and for undergraduates, recommended
MSC International College, since its inception in 2000, has
options are provided to complete the Bachelor of Science
carved a niche amongst art students wanting specialised
(B.Sc) degree programmes with either Bolton Institute of
training in the fields related to art, media and design. The
Higher Learning (UK) or Napier University (Scotland).
institution has set a remarkable precedence not only by being
[ 55 ]
one of the few local art institutions offering such a wide
SECRETARIAL
range of courses, but to win highly prestigious awards at
Grooming future students for productive secretarial careers
Malaysian and regional competitions annually, prized by those
in organisations is a task borne by experienced professionals.
in the related industries.
SEGi has maintained a reputation amongst locals as both
its Secretarial and Administration Diploma and Private
For those looking for higher qualifications, MSC International
Secretaryship Course are recognised widely as preparation for
offers Diploma programmes in Advertising, Graphic Design,
efficient future secretaries, savvy about administrative and
Interior Design, Industrial Design, Video & Animation,
corporate management.
Photography, Theatre Arts, Music and Multimedia, leading
towards overseas degree options.
SEG INTERNATIONAL BHD [ 55 ]
SEGi Education Programmes
TOURISM
DOCTOR OF BUSINESS ADMINISTRATION
The hospitality sector charts a continued growth path under
Newly introduced at SEGi is the Doctor of Business
the Malaysian Culture, Arts & Tourism Ministry, thanks to
Administration (DBA) programme by University of
the government’s integrative nation-building strategies.
Newcastle, ideal for senior managers. Offered in partnership
Likewise, career opportunities abound for those with the
with the Newcastle University’s Graduate School of Business,
innate spirit of adventure, culture and anyone wishing to
the DBA programme ties in consistently with SEGi’s mission
broaden their learning horizon about provision of services
of internationalisation, and as a means to invest in the
to tourists and visitiors. SEGi offers students the pathway to
intellectual capital of our nation, thus helping to improve the
recognised qualifications in this area, such as the Bachelor of
future intellectual, economic, social and cultural well-being
Business in Tourism Management offered by JCU.
of our people.
MASTER OF BUSINESS ADMINISTRATION
Promoting our institution’s cherished mission of lifelong
education, SEGi’s Postgraduate programmes are a boon
for mature learners, especially working adults, as they are
able to benefit from the flexibly-tailored MBA programmes
SEG INTERNATIONAL BHD
suited to their requirements, such as distance learning (with
online support), module learning and off-campus, realworld environment. The options for postgraduate studies are
provided via SEGi’s partnerships with Australia’s University
of Southern Queensland, University of The Sunshine Coast,
and UK’s Huddersfield University.
[ 56 ]
“SEGi will continue to play a very
important role as an education provider in
the country, leveraging on its 25 years of
experience in the education sector.”
[ 56 ] SEG INTERNATIONAL BHD