UIS Office of Web Services
Documentation
About Email Newsletters – Before You Begin
Prepared by Ralph Shank
Things to consider before you begin creating an email newsletter:
•
Your email newsletter should include links to information on your website.
o Be sure to update your website with new, relevant material before creating and
sending an email newsletter.
o Don’t put important, permanent information in your newsletter only and forget to
also include it on your website.
•
Don’t overload your newsletter with content.
o Place expanded content in the correct section of your website and then link to it
from a shorter blurb in your newsletter.
o Your newsletter should consist of important headlines, images, bulleted lists, and
short paragraphs.
! This will make it easier for your audience to read the newsletter and will
drive more traffic to your website.
•
Think about whether or not you want to keep an archive of previous email
newsletters.
o If you do need an archive, check the box next to Generate Archive on the
Appearance tab within the Email+ tool
•
About Design, Fonts, and Colors:
o Keep it simple
o Use serif fonts (like Georgia and Times) for your headlines, and sans-serif fonts
(like Arial and Verdana) for your body text.
! This will make your newsletter easier to read on a computer screen.
o Crop and resize your images before you insert them into your Email+ email.
! See our help-file, “How to Resize an Image and Save a Copy for the Web”
! Also see our help-file, “How to Crop Photos for Function and Meaning”
Contact the Office of Web Services for help: http://go.uis.edu/webhelp
About Email Newsletters – Before You Begin – 11/27/13 – Page 1 of 1