Games, Media and Children’s Health PREPARED FOR THE ASPEN INSTITUTE CHILDREN’S FORUM VICKY RIDEOUT VJR CONSULTING WWW.VJRCONSULTING.COM Key Issues How are media and gaming affecting children’s health and well-being? How could media and gaming be used to affect children’s health and well-being? Key Issues How are media and gaming affecting children’s health and well-being? How could media and gaming be used to affect children’s health and well-being? Time spent with screen media in a typical day Average hours spent with screen media in a typical day, by age 9 8 7 6 5 4 3 2 1 0 2:15 2:50 5:15 5-8 yearolds 8-10 yearolds 8:15 6:06 :53 0-2 yearolds 2-4 yearolds 11-14 year- 15-18 yearolds olds Sources: Kaiser Family Foundation, Generation M: The Role of Media in the Lives of 8- to 18-Year-Olds, 2010; Common Sense Media, Zero to Eight: Children’s Media Use in America, 2011 Change in daily screen media time, 1999-2009 Among children ages 8 to 18 years old, average hours spent with screen media in a typical day 8 7 6 5 4 3 2 4:40 5:40 7:11 1999 2004 2009 1 0 Source: Kaiser Family Foundation, Generation M: Media in the Lives of 8- to 18-Year-Olds, 2010. Key Issues How are media and gaming affecting children’s health and well-being? How could media and gaming be used to affect children’s health and well-being? Using games to promote children’s health Creating games for kids with particular conditions Creating games to communicate particular messages to a broader population Embedding health promotion content in popular games Using games to promote children’s health Creating games for kids with particular conditions Creating games to communicate particular messages to a broader population Embedding health promotion content in popular games Using games to promote children’s health Creating games for kids with particular conditions Creating games to communicate particular messages to a broader population Embedding health promotion content in popular games Recommendations Fund research to monitor and track children’s media use. Explore new ways to embed health content in popular media. Remember to think about targeting, marketing, and engagement. Treat media as an environmental health variable for children. Recommendations Fund research to monitor and track children’s media use. Explore new ways to embed health content in popular media. Remember to think about targeting, marketing, and engagement. Treat media as an environmental health variable for children. Recommendations Fund research to monitor and track children’s media use. Explore new ways to embed health content in popular media. Remember to think about targeting, marketing, and engagement. Treat media as an environmental health variable for children. Recommendations Fund research to monitor and track children’s media use. Explore new ways to embed health content in popular media. Remember to think about targeting, marketing, and engagement. Treat media as an environmental health variable for children. Recommendations Fund research to monitor and track children’s media use. Explore new ways to embed health content in popular media. Remember to think about targeting, marketing, and engagement. Treat media as an environmental health variable for children.