Media Kit Table of Contents:
Page 2 – Cover Letter
Page 3 – Company Backgrounder
Pages 4-5 – Biography
Pages 6-8 – Photos and Captions
Pages 9-10 – Blog Post: Five PR Tips for Photographers
Pages 11-12 – News Release 1: Elle Danielle Photography
Pages 13-14 – News Release 2: Ellements Consulting Service
1 Kyle E. Van Fechtmann
70 Ridgefield Drive
East Greenwich, R.I., 02818
(401) 556-0958
kev0005@auburn.edu
Dec. 8, 2014
Dear Elle,
I appreciate the opportunity you gave me of not only expanding my writing portfolio by
completing a challenging yet rewarding media kit project but, more importantly, the
chance to help the Elle Danielle Photography brand grow.
The elements in this media kit are designed to do just that: expand the already promising
brand of Elle Danielle Photography and Ellements consulting services. The documents
included in the kit are targeted to appeal to a variety of outlets, ranging from digital and
print media, magazines, blogs and websites, which will spark even more interest to
potential bridal and consulting clients. My goal in constructing this media kit was to
create writing pieces and other materials that you will be able to send to outlets
throughout the southern region, even nationwide when it comes to Ellements, but also
alert the local Auburn community of all of the great services that you offer. Enclosed you
will find the following:
- Company Backgrounder: This tells future clients about the history of your
business while also highlighting what sets you apart from other
photographers.
- Biography: Provides clients with facts about your education, personal family
life and includes information about your transition from being an attorney to a
photographer.
- News Releases: The first news release is perfect to send to local media outlets
on the Plains since it introduces Elle Danielle Photography to the Auburn
family. The other one goes into detail about the specifics of your Ellements
consulting services for photographers and creatives.
- Photos and Captions: These show clients the types of moments and memories
you are capable of capturing on camera.
- Blog Post: These five PR tips for photographers will show you how you can
apply some simple yet useful public relations tactics to help your company.
After reading all of components in this media kit, potential clients will be picking up the
phone or will be racing to their computers to start drafting an email to hire you. Please
find my contact information above, and do not hesitate to reach me if you have any
questions or comments about any of the materials included.
Thank you,
Kyle Van Fechtmann
2 COMPANY BACKGROUNDER
Elle Danielle Photography values the customers’ needs first and foremost by
building strong professional lasting relationships with every client, while capturing
unscripted moments that will last forever. Elle Danielle has always had a passion for
helping families and after working at a law firm as an attorney for five years practicing
mainly in family law, she shifted her passion to helping families in a more powerful way.
After constantly dealing with families hurting each other in court, Danielle left the firm
and began helping families by being able to pause moments and memories.
Although Elle Danielle Photography began as a way for her to document her son
growing up, Danielle realized that she could still have the power helping families, but
could do so through a camera lens. Ever since only taking photos of friends’ kids, Elle
Danielle Photography has grown tremendously throughout the South with countless
weddings, engagements and family portrait sessions. Danielle looks to build a connection
with each and every client she works with, which then effortlessly creates timeless
images that each client can treasure forever.
The future of Elle Danielle Photography is brighter than ever now that Danielle is
bringing her expertise and knowledge of law to her business with the new Ellements
focus. Ellements offers mentoring and consulting services, from an experienced attorney,
to anyone in the creative industry who is looking to grow their business.
Contact:
Elle Danielle, Owner
Elle Danielle Photography
AuburnPR@ElleDanielle.com
3 ELLE DANIELLE
OWNER
BIOGRAPHY
While growing up in Pulaski, Virginia, Elle Danielle always had a map of what
she wanted to do with her life. She set a goal to become an attorney after graduating from
law school. After graduating from University of North Carolina Chapel Hill with a degree
in political science, graduating from Cumberland School of Law, passing the bar and then
being hired at a law firm, Danielle followed her track and accomplished that goal of
becoming an attorney. After initially practicing law at the large firm of Carr Allison, she
decided to switch her focus to family law because of her passion for helping families.
Danielle’s passion for families translates directly to her own family, which
includes a loving husband and a son. After pursuing her dream and being at a law firm for
five years, Danielle felt it was best to walk away from the firm since it was taking away
valuable time from her own family. Her son, Greyson, was born during her third year of
law school, and she began to struggle with the balance of being a mom and fulfilling the
law firm’s expectations in terms of billing hours. After leaving the firm, she began to
develop a passion for capturing moments of her son growing up. She did this by
developing a great photography talent, which led to Elle Danielle Photography.
Transitioning from being a full-time attorney to full-time photographer has given
Danielle the gift of being able to control her own work schedule, which gives her time to
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fulfill all of her duties as a mother, such as being able to watch every single one of
Greyson’s soccer games and never missing one of his field trips.
When it comes to her style as a photographer, Danielle aims to develop successful
working relationships with each client to make sure each wedding, engagement or
lifestyle portrait session is as real as it can be. With a shooting style that is both
photojournalistic and editorial, her focus is on capturing unscripted moments that will
allow the subjects in each photograph to relive that candid moment forever. Her work has
been featured in outlets, such as Munaluchi Bridal, Birmingham Weddings and
Celebrations and Essence.com.
Elle Danielle Photography is at an exciting time since it not only continues to
grow with more and more bookings, but Danielle is looking forward to use her
knowledge and skills in law to open up the next aspect of her business: Ellements.
Through her mentoring and expertise, Ellements offers consulting services to help other
photographers and creative industry professionals grow their own businesses. Danielle is
an example of an entrepreneur who loves their work and since she puts her passion and
effort into it strategically, Elle Danielle Photography continues to thrive and grow.
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5 PHOTOS AND CAPTIONS
ELLE DANIELLE PHOTOGRAPHY
With one-on-one bridal sessions, Elle Danielle creates a
comfortable yet unforgettable experience that can relax you
to the point of where you can forget about all of the stress that
comes before a wedding. This bride pictured above knew Elle
would be able to capture her beauty in a graceful setting while
swimming in a pool on a gorgeous day.
6 ELLE DANIELLE PHOTOGRAPHY
Elle Danielle engagement sessions are designed to capture the essence of why the
relationship is so special, while highlighting the personality of each at locations and
settings that have a meaning behind every relationship. The photo above showcases a
recently engaged couple who has a passion for music, while showing the happiness of
both after the male surprises her by giving his fiancé the headphones as the song they
listened to in the car after their first date is playing.
7 ELLE DANIELLE PHOTOGRAPHY
Elle Danielle portrait sessions with infants are sure to create memories that
will be treasured for years to come. This baby pictured above, who simply had
too much cake, will use this moment as a possible baby picture used in his
future senior high school yearbook and definitely has this as an option to
rack up plenty of likes someday on a #throwbackthursday Instagram post.
8 BLOG POST
FIVE PR TIPS FOR PHOTOGRAPHERS
By: Kyle Van Fechtmann
Whether people realize it or not, public relations can benefit any profession,
brand, person or organization. Since public relations manages the spread of information
between an individual or an organization with the public, public relations practitioners
are valued to help establish and maintain those important relationships with that
individual’s or organization’s target audience. Public relations can also be described as
how one is viewed by the public, which is why Bill Gates once said, “If I was down to
my last dollar, I’d spend it on public relations.” Just like everyone else, photographers
can indeed benefit from practicing effective public relations tactics. Photographers’
products (images) have the ability to spread like rapid fire, which is why it is important
for them to know how to appeal to the public. Here are five simple but useful public
relations tips for photographers:
1. People are interested in people: Especially when looking at images, the average
person often immediately looks for the human element in the photo. Elle Danielle
Photography thrives off of capturing images of people, so as long as you continue
to focus on taking photos of memorable moments of people, you’ve already got
this element down.
2. Be consistent: Being consistent can go a long way in life and being consistent
creates a positive relationship with the public. If you are always consistent when
interacting with current clients and potential clients, that will reflect positively on
your business and will lead to clients referring others to you, which leads to new
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and more clients.
3. Utilize social media: Social media is popular and is only going to get more
popular at this rate. Simply keeping your fans and followers updated on all of
your social media platforms is not only important for keeping current followers
informed about what’s going on with Elle Danielle Photography, but it can always
lead to more exposure through the power of sharing and likes.
4. Build a community: Using social media is a given nowadays in our internet-savvy
world, which is why you must take it to the next step by building a community on
your social media accounts. The easiest way to build a community with your
followers is by interacting with them, whether that’s giving them feedback to their
comments, answering any questions they may have or simply thanking them for
their kind words that they left on a certain photo.
5. Treat every customer like you would like to be treated: Although this may seem
like a no-brainer or elementary, this golden rule is truly important in any
profession. If a customer is treated with respect that ultimately leads to customer
delight, which is when a customer or client receives good service or a favorable
experience. Delighted customers help attract new customers.
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10 NEWS RELEASE
Dec. 8, 2014
FOR IMMEDIATE RELEASE
Contact Information:
Kyle Van Fechtmann,
Senior Public Relations Major
Office: (401) 556-0958
Fax: (222) 345-6789
Email: kev0005@auburn.edu
BIRMINGHAM BASED WEDDING AND LIFESTYLE PORTRAIT
PHOTOGRAPHER IS NOW LIVING IN AUBURN
AUBURN, AL – Elle Danielle, owner of Elle Danielle Photography, is now living in
Auburn after moving from Birmingham, where she spent her time as a wedding and
lifestyle photographer after her career as an attorney. Elle Danielle offers consulting
services and photography that captures unscripted moments while valuing each
customers’ wants and needs by building strong professional relationships with every
client. Danielle is eager to spread her ability to pause timeless memories with the Auburn
community, which is a market that provides her with plenty of opportunities to grow her
already successful brand and company.
Elle Danielle Photography values relationships with each and every client.
Danielle knows how important it is to not only satisfy each customers’ wants and needs,
but also strives to build a relationship so that each subject being photographed by her is
comfortable enough to be themselves. Being comfortable with the photographer leads to
realistic and memorable moments being captured on camera that each client can treasure
forever.
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“I give direction but I want it to be more real,” Danielle said. “I want them to be
booking me and not just a photographer who is at an X price point.”
Danielle described her style as photojournalistic because of the lifestyle and freespirited portraits that she takes, while still being genuine and someone who knows of the
importance of treating each client with respect.
“This is a business, I take it very seriously,” Danielle said. “For the client, that’s
their one wedding day. Making sure that each client knows they’re important. I’m
making them feel like they’re my only client.”
Although Danielle is looking forward to being in Auburn where there are plenty
of opportunities, such as family portraits and graduation portrait sessions, she is most
excited to continue her passion of photographing weddings. Danielle enjoys building
close relationships with brides and cannot wait to meet more brides on the Plains.
“I’m making a difference through photography too,” Danielle, the former
attorney, said. “I love shooting weddings. I want the bride to feel like I’m there whenever
they need me. I make myself accessible in the way that’s best for them.”
Elle Danielle Photography – photography and consulting services that values the
customers’ wants and needs first and foremost by building strong professional lasting
relationships with every client, while capturing moments that will last forever.
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12 NEWS RELEASE
Dec. 8, 2014
FOR IMMEDIATE RELEASE
Contact Information:
Kyle Van Fechtmann,
Senior Public Relations Major
Office: (401) 556-0958
Fax: (222) 345-6789
Email: kev0005@auburn.edu
ELLEMENTS OFFERS MENTORING AND CONSULTING SERVICES FOR
PHOTOGRAPHERS AND CREATIVE
AUBURN, AL – Elle Danielle Photography is now offering mentoring and consulting
services for photographers and creative who are seeking legal advice and looking to
expand their own businesses. Elle Danielle, the former attorney, will bring her expertise
and experiences in law to mentor photographers and creative on business and contract
matters. Danielle has launched this new sector of her business with the fitting name of
Ellements, which offers plenty of beneficial services.
According to Danielle, Ellements is focused around three parts. Each Ellement
highlights Danielle’s different strengths as a professional. These include mentoring for
photographers, legal contract services and business consulting action plans and tactics for
creative.
“I love shooting weddings,” Danielle said. “But I’m looking forward to expanding
the consulting side of it all.”
Danielle said that she has always wanted to make a difference by helping people,
which she has done through her career as an attorney practicing family law and also as a
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photographer with the power of helping families capture moments they will never forget.
Now she is looking forward to helping more people nationwide in the creative industry
through her Ellements services.
Elle Danielle Photography – photography and consulting services that values the
customers’ wants and needs first and foremost by building strong professional lasting
relationships with every client, while capturing moments that will last forever.
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