Media Kit 2015
Alamogordo Daily News
A portfolio of products designed to engage Alamogordo’s
active, educated and affluent consumers, the Alamogordo
Daily News is Otero County’s leader in print and online.
FASCINATING
A snapshot of a spectacular market.
Alamogordo is the county seat of Otero County and a city in south-central
New Mexico, United States. A desert community lying in the Tularosa Basin, it
is bordered on the east by the Sacramento Mountains. It is the city nearest to
Holloman Air Force Base. Alamogordo is known for the Atari video game burial of
1983. It is also famous for its connection with the Trinity test, the first explosion
of a nuclear (atomic) bomb.
307 DAYS OF SUNSHINE A YEAR.
There are many reasons why people fall in love with Alamogordo - and
why your business belongs in
the Alamogordo Daily News, in print and online.
Alamogordo Daily News | Media Kit 2015 • 2
Alamogordo
NUMBERS
Median household income
$41,017
12,642
HOUSEHOLDS
Retail Sales
per capita
$13,664
*2007-2011 US Census Bureu
Recent Market Trends
(2011-12)
Growing Sectors: Healthcare
Alternative Energy, Government
2,104
BUSINESSES
*2007-2011 US Census Bureu
Home Ownership
rate 62.1%
31,327
POPULATION
*2011 US Census Estimate
Alamogordo Daily News | Media Kit 2015 • 3
Alamogordo
AUDIENCE
THE ALAMOGORDO
DAILY NEWS
DELIVERS MORE
CUSTOMERS
THAN ANY
OTHER MEDIUM
The Alamogordo Daily News is Alamogordo’s
media leader, reaching more adults than any
television show, radio program, publication
or website.
Alamogordo Daily News | Media Kit 2015 • 4
Alamogordo
ONLINE
Only one product can take the consumer to the digital
world and deliver results for your business like the
Alamogordo Daily News. Through alamogordonews.com,
we deliver more numbers than any other web site in
New Mexico!
Alamogordo News averages:
-413 k page views a month
-120 k unique monthly visitors
-5.73 minutes spent on the site
If you’re looking to expand your online reach in
New Mexico, alamogordonews.com has to
be a part of your media mix.
Alamogordo Daily News | Media Kit 2015 • 5
Front Page
Strip Ads
GET IN FRONT OF
YOUR COMPETITION.
With an ad on the front page of the Alamogordo Daily News you’ll
be noticed first. And with only one ad position offered on each
page, you’ll have the spotlight to yourself.
More exposure
Make sure your message receives maximum exposure by putting it
on the front page. Front strip ads are available every day of the week on
every section including the Main News.
Alamogordo Daily News | Media Kit 2015 • 6
Unique
Shape Layouts
TAKE A FRESH LOOK AT TODAY’S
NEWSPAPER ADVERTISING
Everyday in The Alamogordo Daily News the opportunities are endless for making
your ads bold, unusual, creative and unforgettable. Capture readers’ attention
with unique shaped ads that deliver maximum impact.
• Use unusual shapes or sizes to attract attention.
• Wrap editorial content around your ad so it can’t go unnoticed.
• Use ads on multiple pages to build your message.
Alamogordo Daily News | Media Kit 2015 • 7
The
HOLLOGRAM
For more information about this publication contact your
Alamogordo Daily News representative today.
(575) 437-7120
Advertising in the Hollogram
The Hollogram is the Alamogordo Daily News’ premier publication
geared towards the military community at Holloman Air Force
Base. With a circulation of 6,600 every week, The Hollogram is
distributed to Holloman AFB personnel and can also be found
on racks throughout the base and throughout Alamogordo. The
Hollogram is a key communication piece utilized by the Public
Affairs Officer at Holloman AFB, which strengthens the Alamogordo
Daily News’ ties with this wonderful community!
Alamogordo Daily News | Media Kit 2015 • 8
Cl assof
Holidays 2012
2012
12 Days of Decorating
Fun projects for the family
Candlelit Christmas
Display ideas and trends
It’s a
Colorful
Life
Design mogul Jonathan Adler
shares his picks for the
most festive hues of
the season
PLUS:
“Modern Family” star Sofia Vergara
shares how to create a glamorous
holiday home
A Special Supplement to the Alamogordo Daily News
A special supplement to the
www.alamogordonews.com
Giftology
Holidays 2012
Tech Gift Guide
celebrations
POWER TO
THE PEOPLE
Battery
chargers to
keep their
devices
going 24/7
Get Ahead
of the Game
TABLET TIME
The best
picks for a
touchscreen
device
’BOOK IT!
An ultralight,
ultraportable
ultrabook is
this season’s
mostdesired
laptop
CLIMB/DIVE
/JUMP-ANDSHOOTS
Cameras
built for
extreme
adventures
Stress? Not this year.
Cooking ahead is easier
and just as delicious.
Follow this frantic-free
timeline to stay cool in the
kitchen this holiday season.
~ Friedrich von Schiller
Top Trend:
Stay Classy, Doughnuts
Tips from TV Icon
Tori Spelling
Introducing …
the Best Pie Ever
Say hello to Nintendo’s new Wii U
“A beautiful soul has no other
merit, but it's existence.”
PLUS
Dip Upgrade: 8 Sweet and
Savory Inspirations
U Game?
  
2012
GUIDE TO HOLIDAY ENTERTAINING 2012
Oh, Sweetie Pie!
Go small or go home
with itty bitty desserts,
a sweet idea for a
show-stopping finale.
In cooperation with
A supplement of the
www.alamogordonews.com
www.copedv.org
Letters
to
PLUS:
Stream
Machines:
It’s Time to
Cut the Cord
Santa
The iPhone 5 –
and 4 more hot
smartphones
2012
A special supplement to the
A special supplement to the
Home
& Garden
• Kitchens
• Garages
ent of the
A supplem
om
ws.c
ogordone
www.alam
• Landscaping
• Remodeling
REGISTER
TO WIN
A special supplement to the
in Home Show Bucks
ALSO: Nintendo 3DS XL • PSVita • The Best Video Games of 2012 • New iPods
Must be 18 years old
to register.

HOME & GARDEN SHOW
FREE ADMISSION
Saturday, March 31st, 9:00am - 4:00pm
at the Tays Center NMSUA
PHOTO: IOFOTO / YAYMICRO.COM
Niche
PUBLICATIONS
AIM YOUR MESSAGE WITH PRECISION.
REACH THE CUSTOMERS YOU NEED THE
MOST WITH OUR TARGETED PUBLICATIONS.
The Alamogordo Daily News special sections and special niche publications deliver exactly the audience your
business needs to be successful. Each one targets a specific geographic or demographic market, making it
easy to choose which is best for your business.
Distributed by subscription and through single copy sales at stores and racks all over town, the
Alamogordo Daily News is your first advertising choice.
Here are just a few of the niche publications and special sections available in the Alamogordo Daily News.
YEAR IN REVIEW • HOLIDAY GIFT GUIDE • CLASS OF 2012 • CELEBRATIONS • GIFTOLOGY
LETTERS TO SANTA • WOMEN OF MERIT • HOME & GARDEN
For more information about niche publications contact your Alamogordo Daily News
representative today. (575) 437-7120
Alamogordo Daily News | Media Kit 2015 • 9
Alamogordo
MEDIA Center
EVERY PICTURE
TELLS A STORY.
Visit Photos.alamogordo.com throughout the day.
See photojournalism at its best.
If every picture is worth a thousand words, the Photos.alamogordo.com
Media Center will take your breath away. Filled with images from across
New Mexico, America and the globe, our Media Center is constantly
updated to showcase the best in photojournalism.
Bookmark Photos.alamogordo.com today and
see the world in a whole new way.
• News
• Sports
• Entertainment
• Lifestyles
• Local
• Best Images of the Day
For more information about our media center
contact your Alamogordo Daily News representative
today.
(575) 437-7120
Alamogordo Daily News | Media Kit 2015 • 10
Alamogordo
e-Edition
DIGITAL IS THE
NEW ROAD
Get Everthing in today’s paper except the PAPER.
Taking the newspaper with you has never been easier
thanks to the Alamogordo Daily News e-Edition. This
revolutionary product allows consumers to “flip” through
pages and experience the newspaper from an iPad or tablet
no matter where they are. What does that mean for you? A
more provocative way for you to reach your consumers!
For more information about our Media Center
contact your Alamogordo Daily News representative
today. (575) 437-7120
Alamogordo Daily News | Media Kit 2015 • 11
DELIVER YOUR MESSAGE ON
DIGITAL
ONLINE ADS
WHO
Your ad can be delivered to any DMA (Designated Market Area) or
combination of DMAs in the United States.
HOW TO TARGET YOUR AD
Your ad can be delivered on Yahoo! run of network on a specific
section, or targeted by geography, demographics or behavior.
CONTENT TARGETING
Content targeting matches client messaging on pages with
related topics within the Yahoo! network. That means
advertisers can target an audience researching or
reading about a specific subject.
AD SIZES AVAILABLE
Pencil
• 1000 x 30 static
• 1000 x 300 flash
Resolution: 72 DPI
Mobile
• 180 x 150
• 320 x 53
• 120 x 20
• 300 x 50
• 168 x 28
• 216 x 36
Resolution: 72 DPI
Formats: static
Monster
• 425 x 600
Resolution: 72 DPI
Formats: static
*Adtaxi ads need to be less than 40k
Landing Page
Skyscraper
• 728 x 90
Resolution: 72 DPI
Formats: static & flash
• 160 x 600
Resolution: 72 DPI
Formats: static & flash
*Adtaxi ads need to be less than 40k
Medium Box
Email Blast
• 300 x 250
Resolution: 72 DPI
Formats: static & flash
• 640 x 480
Resolution: 72 DPI
Formats: static
*Adtaxi ads need to be less than 40k
Alamogordonews.com combines years of proven
experience with innovative flair that helps
develop digital that works. We offer you the
flexibility to maximize your ads with a variety of
distinctive ad sizes, shapes and positions that
will grab readers’ attention and generate more
revenue.
• 612 x 792
Resolution: 72 DPI
Formats: static
Leaderboard
*Adtaxi ads need to be less than 40k
LET US HELP DRIVE
MORE BUSINESS TO YOUR
DOOR WITH OUR DIGITAL
CREATIVE
Alamogordo Daily News | Media Kit 2015 • 12
m.alamogordonews.com/mobile
The Daily News Smart
MOBILE
Apps
Phone & Tablet
The Alamogordo News Apps offer round-the
clock exposure to your customers!
• Increase impressions
• Drive local, on-the-go traffic to your mobile presence
• Generate new direct-response opportunities
• Target ads to the unique needs of your audience when
they are on-the-go
MOBILE IS GROWING... AND FAST!
Strip ads
Runs at bottom of section and
stories. Stays on page during scroll
Reach hundreds of thousands of customers who access
m.alamogordonews.com/mobile via their mobile devices.
Every month, over 200,000 pages of breaking news and information are viewed on iPhone, Android, BlackBerry
and other devices from daily-times.com/mobile.
Every page on m.alamogordonews.com/mobile features a banner ad that’s one of the most cost-effective ways
to reach a young, engaged and affluent demographic. Perfect for branding or coupons, these banner ads
really pop when mobile users visit daily-times.com/mobile. We also offer
mobile landing pages or redirection to your website when users click
on your banner ad.
Interstitial ads
- 320 x 480 (full page)
Sponsorship Page rotates before
news categories are displayed.
Mobile websites offer readers access to the latest news, anywhere
and anytime!
Watch Your Database and Business Grow with
AdTaxi Networks Advertising.
The Alamogordo News’ AdTaxi Networks advertising program gives you the
ability to connect and communicate with potential customers
on their mobile devices.
For more information
about mobile advertising,
contact your Alamogordo Daily
News representative today.
(575) 437-7120
You can offer real-time coupons, contest entries, sale information
and more via iPhone, Android, BlackBerry and other devices. We’ll provide you
with Go Codes you can promote and incorporate in all your advertising.
Source: December 2012 Omniture.
Alamogordo Daily News | Media Kit 2015 • 13
AD TAXI
A DIGITAL DIVISION OF
THE ALAMOGORDO DAILY NEWS
UNLIMITED ONLINE
ADVERTISING OPTIONS
FROM ONE COMPANY YOUR
INTRODUCING AD TAXI
A DIGITAL SOLUTION FROM THE
ALAMOGORDO DAILY NEWS.
DISPLAY, MOBILE, SOCIAL, MEDIA, SEARCH
The Daily Times delivers customers. AdTaxi puts your message in front
of consumers ready to buy. AdTaxi is among the first publisher-owned
digital ad networks specializing in designing custom digital solutions for
brand advertisers using digital media ranging from traditional display and
mobile to social, email and search. AdTaxi knows where your audience is,
how they think, and what they want to buy.
Display
Mobile
Social
Email
Search
• Target your audience
wherever they are on the
web with our premium digital
and exchange inventories.
• Reach your mobile
audience on the go to drive
sales, leads and downloads
• Develop local and
responsive social media
audiences that help
optimize ROI
• Trackable, customized
email blasts and campaigns
targeted to potential
customers
• Custom advertising
campaigns, not bots or
algorithm tools with multiple
vendor choices.
For more information about our Ad Taxi contact your
Alamogordo Daily News representative today.
(575) 437-7120
Alamogordo Daily News | Media Kit 2015 • 14
Alamogordo
TAB-ONs
MAKE SURE YOUR MESSAGE STICKS
WITH READERS.
Your message takes front and center stage when stuck as an impact note
on page 1 of the Alamogordo Daily News. Impact notes attract readers immediately
with their design, message and glossy contrast to newsprint.
• Front cover impact notes enable you to “stick” your message Right on the
front page of the Alamogordo Daily News.
• Easy peel-and-stick consistency leads to longer redemption.
• Strong “call to action” messages are very effective.
• Large fold-out format allow for multiple messages.
• Full-color, glossy format is ideal for the product photos.
• Zoning strategies are available to target your market efficiently and effectively.
For more information about tab-ons contact your Alamogordo Daily News
representative today. (575) 437-7120
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Alamogordo Daily News | Media Kit 2015 • 15
Event
PARTNERSHIP
GET INVOLVED IN YOUR COMMUNITY
BY SPONSORING AN ALAMOGORDO
COMMUNITY EVENT.
The Alamogordo Daily News takes an active part in our community, an we
encourage others to join us. Our partnership events are a great way to get
your company involved in the community where it does business.
Alamogordo Daily News | Media Kit 2015 • 16
Behavioral TARGETING
DELIVER THE RIGHT MESSAGE TO
THE RIGHT USER AT THE RIGHT TIME
Behavioral targeting delivers relevant advertising information to
consumers based on their established online tendencies and other
previous choices. Through our partnership with Yahoo!, Alamogordo
news.com behavioral targeting provides advertisers with the most
advanced online targeting capabilities available.
APT (ad serving platform) aggregates data and inventory from both
Yahoo! and alamogordonews.com. The massive reach and targeting
of this collaboration gives banner advertising campaigns the highest
potential exposure and results, and increases the brand equity of any
advertiser.
• Creates greater contact with online users
• Combines the online search technology of Yahoo!
with the local reach and impact of Alamogordonews.com
• Gives advertisers a greater ROI from their banner advertising
Each behavioral targeting segment has unique attributes:
• Each behavior segment has it own defined purchase cycle
• Consumers are placed into a specific category based on regency,
relevance and intensity of behavior
Behavioral targeting leverages the entire Alamogordonews.com site,
rather than users of only specific sections, providing:
• Broad reach to quality audiences interested in specific categories or
products
• Unmatched consumer insights, enabling marketing messages to be
highly targeted to a very specific audience
• Segmented audiences at scale, utilizing sophisticated models based
on unparalleled depth of user insights
For more information about behavorial targeting contact your
Alamogordo Daily News representative today.
(575) 437-7120
Alamogordo Daily News | Media Kit 2015 • 17
email
NEWSLETTER
TARGETED. SUBSCRIBER
SELECTED. A POWERFUL
ADVERTISING OPPORTUNITY.
Alamogordo readers receive email newsletters each month.
These daily and weekly newsletters, laser-targeted and
selected by the subscribers themselves, are a powerful and
unique advertising opportunity.
E-newsletters include breaking news updates, plus daily
morning news, entertainment, sports and columnist
e-newsletters. Weekly offerings include a weekly travel,
entertainment, employment and pets e-newsletters.
Advertisers can reach these motivated, tuned-in audiences
with two highly visible, cost-effective ad positions on each
newsletter.
For more information about our email newsletters
contact your Alamogordo Daily News representative today.
(575) 437-7120
Alamogordo Daily News | Media Kit 2015 • 18
Social
MEDIA
OUR INTEGRATED MARKETING
CAMPAIGNS CAN DRIVE SALES AND
AWARENESS
With the growing trend of activity through social media avenues such as
Facebook and Twitter, more and more companies are looking for intelligent
marketing solutions that can drive consumer awareness for their brand.
Alamogordonews.com has more social media fans and followers than any
other local media competitor and offers integrated marketing campaigns that
can drive traffic to your website, raise awareness of your brand or improve
your brand’s reputation.
Twitter
• 540 total Alamogordo News Twitter followers
• Alamogordo consumer audience is actively searching for real-time content
through Twitter
Facebook
• 2,158 total Alamogordo News Facebook Fans
• We’re actively engaging readers with headlines & photos throughout
the day
Advertising Opportunities
Facebook Contest
The Alamogordo Daily News can help you grow your database, increase
sales, expand you viral reach and build user engagement by taking
advantage of our Facebook fans.
Facebook In-Feed Ads
The Alamogordo Daily News can feature and in-feed ad on our Facebook
page to promote your business. Ad includes a logo and text message.
Facebook Banner Ads
Feature a (160x600) static banner ad along the left side of the
Alamogordo News Facebook page.
Twitter In-Feed Ads
The Alamogordo Daily News can feature an in-feed ad on our Twitter
Account to promote your business. Ad includes a logo and text message.
Alamogordo Daily News | Media Kit 2015 • 19
ALAMOGORDO
AD SIZES
Newspapers represent the #1 media where
consumers prefer to look for advertising.
9.8889” (6 Columns)
21”
Standard Size
Full Page
4.8889” (3 Columns)
Standard
Size
Half
Vertical
Page
9.8889” (6 Columns)
4.8889” (3 Columns)
21”
Standard Size
Half Horizontal Page
10.5”
Alamogordo - ROP
Alamogordo - Classified
# Column & Inches
1 column . . . . 1.5556”
2 columns. . . 3.2222”
3 columns. . . 4.8889”
4 columns. . . 6.5556”
5 columns. . . 8.2222”
6 columns. . . 9.8889”
# Column & Inches
1 column . . . . . 1.145”
2 columns. . . . 2.410”
3 columns. . . . 3.675”
4 columns. . . . 4.940”
5 columns. . . . 6.205”
6 columns. . . . 7.470”
7 columns. . . . 8.735”
8 columns. . . . . . . 10”
Alamogordo
Double Truck
12 columns. . . . . . . . .
20.889” x 21”
Alamogordo - Tab
Column & Inches
1 column . . . . 1.5556”
2 columns. . . 3.2222”
3 columns. . . 4.8889”
4 columns. . . 6.5556”
5 columns. . . 8.2222”
6 columns. . . 9.8889”
Standard
Size
Quarter
Vertical
Page
9.8889” (6 Columns)
10.5”
Standard Size
Quarter Horizontal
Page
5”
Newspapers are the primary source for
targeted specials among focused consumers.
PRINT ADVERTISING IS AN
INTEGRAL PART OF THAT
NEWSPAPER EXPERIENCE.
• Newspapers reach your target audience
• Newspapers are a portable and convenient
medium
• The average newspaper reader is a more affluent
and higher-educated consumer
• Print advertising keeps the reader up to date with
business sales and events
Double Truck - Tab
12 columns. . . . . . . . .
20.889” x 21”
Alamogordo Daily News | Media Kit 2015 • 20
Telephone
DIRECTORY
Executive Office
Circulation
Salinas, Sergio H.
Dove, Jim
CEO, President/Publisher of
Texas/New Mexico Partnership. . . . . . (915) 546-6159
Fax: (915) 546-6284
VP Circulation. . . . . . . . . . . . . . . . . . . (915) 546-6332
Fax: (915) 546-6432
Burgess, Carol
Rick Gwaltney
Circulation, E-edition Manager. . (575) 437-7120 Ext.7106
General Manager . . . . . . . . (575) 437-7120 Ext. 7102
Newsroom
Barbati, Duane
Managing Editor. . . . . . . . . (575) 437-7120 Ext. 7134
Advertising
Uebel, Cecilia M.
SVP Sales & Marketing. . . . . . . . . . . . (915) 546-6250
Fax: (915) 546-6404
Human Resources
Production
Hernandez, Patsy
VP Production. . . . . . . . . . . . . . . . . . . (915) 546-6182
Fax: (915) 546-6456
Finance
Fourzan, Marcela
Controller. . . . . . . . . . . . . . . . . . . . . . (915) 546-6427
Fax: (915) 546-6496
Field, Malena
VP Human Resources. . . . . . . . . . . . . (915) 546-6254
Fax: (915) 546-6115
Alamogordo Daily News
General Manager - Carol Burgess
Managing Editor - Duane Barbati
Office Location: 518 24th St., Alamogordo, NM 88310
Phone: (575) 437-7120
Alamogordo Daily News | Media Kit 2015 • 21
MEDIA NEWS
GROUP
Connecting consumers to
information and advertisers
CALIFORNIA
Los Angeles Newspaper Group and
Bay Area Newspaper Group
NE
Twin
Cities
North
CA
Mass.
Bay
Area
Salt
Lake
City
Penn.
Denver
COLORADO
The Denver Post, Viva Colorado, YourHub, Boulder Daily
Camera, Colorado Daily, Fort Morgan Times,
Sterling Journal-Advocate, Estes Park Trail Gazette,
Fort Collins Coloradoan
MASSACHUSETTS
The Lowell Sun, Fitchburg Sentinel-Enterprise
Los
Angeles
MINNESOTA
ST. Paul Pioneer Press
Texas/
NM
NEW ENGLAND
Berkshire Eagle, Brattleboro Reformer,
Bennington Banner, North Adams Transcript
GET NATIONAL REACH
WITH ONE EASY BUY.
As one of the largest, most far-reaching and well-clustered multi-media
companies in the nation, MediaNews Group touches millions of lives every day
through the impact or our newspapers, targeted publications, websites,
rich media solutions and mobile platforms.
PENNSYLVANIA
York Daily Record, The York Dispatch,
Chambersburg Public Opinion,
Hanover Evening Sun, Lebanon Daily News
TEXAS & NEW MEXICO
El Paso Times, Las Cruces Sun-News,
The Daily Times (Farmington), Silver City Sun-News,
Carlsbad Current-Argus, Ruidoso News,
The Deming Headlight, Alamogordo Daily News
UTAH
Salt Lake Tribune, Deseret Morning News
MediaNews Group, owner of the Alamogordo Daily News, offers advertisers
national reach, in print and online, with one easy buy.
MediaNews Group daily newspapers cover 16 major broadcast markets, including
7 of the top 20. That means we impact nearly 20% of the nation’s households.
Source: The Nielsen Company
For more information about MediaNews Group
national advertising packages, contact Frank Thompson
at 915-546-6252 or fthompson@elpasotimes.com.
MediaNews Group publishes more than 250 magazines and targeted media products with a total
distribution of more than 7 million.
Source: MNG Publication and Distribution Count.
Print
Web
Mobile
Facebook
Twitter
Delivering the largest audience on any platform.
Alamogordo Daily News | Media Kit 2015 • 22