Retail @ Chicago by Popai Benelux
1.FLAGSHIP RALPH LAUREN
BACKGROUND: From the opulence of the London flagship to the traditional country lifestyle exemplified in the East Hampton,
New York, location, Ralph Lauren stores are renowned for their excellence in preservation, architecture and design. Located
adjacent to the world’s largest Polo store, the Chicago Flagship on Michigan Avenue, RL Restaurant represents Ralph Lauren’s
debut into the restaurant industry. Opened in 1999, the restaurant features the vision and décor of Ralph Lauren and modern
city-club cuisine.
2.AMERICAN GIRL PLACE
BACKGROUND: The American Girl doll represents the perfect collision of luxury plaything and socially-conscious parenting:
Each 18-inch doll portrays a 9 or 10-year-old girl at a critical moment in American history. American Girl products encompass
books, extensive mini-wardrobes, a magazine and, eventually, that apex of bright-eyed consumerism, a kind of self-enclosed
theme park where junior shoppers can spend the day primping and dreaming in bright and inviting in-store boutiques: The Dress
Like Your Doll shop, Just Like You boutique, a doll hair salon, a doll hospital, a bookstore, a café, and a theater.
3.ALLSAINTS SPITAFIELD
BACKGROUND: Founded in 1994 as a menswear brand, quickly gaining a reputation as the destination for vintage inspired
design. It wasn’t long before they branched into the womenswear market in the late 1990s. This store offers approximately
11,000 square-feet of accessories and apparel and as is hard for shoppers to ignore as it sports a spectacular and goliath
storefront -- commanding attention from any vantage point on the avenue.
4.BURBERRY
BACKGROUND: The five story art piece has already taken stance in architectural history, much like the fashion house has
made its footprint in fashion history. Like Burberry’s recently unveiled Regent Street flagship in London, large screens have
been installed in the Michigan Avenue store, functioning as digital content displays. After all, few companies outside the tech
industry have endeavored to brand themselves as “digitally forward” as Burberry.
5.GARMIN
BACKGROUND: Chicago is home to the one-and-only Garmin flagship store, the only place where you can view the entire
Garmin product line under one roof including GPS navigation devices for driving, running, cycling, hiking, fishing, boating and
flying. Shoppers may experience and use all of Garmin’s most popular GPS navigation devices in addition to hands-on
demonstrations, interactive kiosks and in-depth product training and seminars.world’s fifth largest manufacturer of play
materials.
6.KIEHL’S
BACKGROUND: This legendary New York City apothecary is known for all-natural skin, hair, and body care and impeccable
lab-coat service. world’s fifth largest manufacturer of play materials. Kiehl’s openED its first Midwest flagship store on November
17, 2011 in The Shops at North Bridge. The new store is Kiehl’s second store in Chicago and brings a modern New York
apothecary to Chicago, evoking the company’s original East Village roots and blending antique apothecary fixtures with neon
touches. The interior is environmentally friendly with the use of natural, sustainable materials and energy-efficient light fixtures.
7.LEGO STORE
BACKGROUND: The LEGO Group is a privately held company based in Billund, Denmark. The LEGO Group is engaged in the
development of childrens creativity through playing and learning. Based on the world-famous LEGO brick, the company today
provides toys, experiences and teaching materials for children in more than 130 countries. The LEGO Group has approximately
8,000 employees, and it is the world’s fifth largest manufacturer of play materials.
8.MICROSOFT POP UP STORE
BACKGROUND: The Microsoft pop-up store at the Shops at North Bridge has been open since October 2012. Though the
shop’s footprint is not huge, the hovering Surface sign is the first thing you see when you walk through the Michigan Ave
entrance. It commands enormity in its presence seeming to signal something bigger to come. The shop only sells the Surface
tablet, the Vaio and one Asus computer that isn’t on the floor.
9.NIKE TOWN
BACKGROUND: The more than 50,000-square-foot, store will offer a premium assortment of products from running, training,
basketball, football, sportswear, soccer, golf and tennis, as well as special merchandise exclusive to Chicago. This special
merch includes the world’s largest, premium selection of Jordan Brand footwear, apparel and equipment as well as Nike+
products and a NIKE iD studio for product customization and personalization.Around the store will be mascots and logos
representing more than 40 local high schools and professional sports teams, artwork celebrating Chicago neighbourhoods, and
exclusive Chicago Bears historical photos.
10.WALGREENS
BACKGROUND: Walgreens on State Street is one of its more recent “flagship” stores that includes new touches such as a
humidor, made-to-order smoothies, and sushi and juice bars. This unique urban retailing concept raises the bar for drugstore
retailing and sets Walgreens apart in the industry. As they transform from a traditional drugstore to a retail health and daily living
destination, this store demonstrates how Walgreens is aiming to be a central part of life for many who live and work in this
dynamic and thriving community.
11.MACY’S
BACKGROUND: Macy’s on State Street is the second largest department store in the
world and is recognized as a National Historic Landmark and is listed on the National
Register of Historic Places. Customers can shop and dine their way through the
twelve-floor building that has been a tradition for generations of Chicagoans.
Visit this Macy’s flagship destination and experience history come to life every day.
12.OLD NAVY
BACKGROUND: Opened in 1994 by Gap Inc. in an effort to provide affordable apparel to
the market’s every gal shopper, Old Navy is a tried-and-true retailer with a concept that has
held steady in a highly competitive arena. After moving one block north on State Street and
re-opening in November of 2012 with a newly redesigned store, Old Navy is perfectly
positioned for its core group of dedicated shoppers looking for style without spending
all of their savings.
13.URBAN OUTFITTERS
BACKGROUND: After originating as Free People in 1972 (a brand it still owns and operates
today), Urban Outfitters catapulted to the top of the shopping charts after its name change
by focusing on hip, “funky” fashion, accessories and household products. Best known
for catering to “hipster culture” with product lines that encompass vintage, bohemian,
retro, and chic kitsch, UO is definitely a one-stop shopping must on State Street.
14. CITY TARGET
BACKGROUND: This was a moment the Loop was waiting for...the moment the old
Carson Pirie Scott department store debuted its new life as the nation’s very first City
Target, and the first Target inside a U.S. historic landmark in the Chicago Loop. City
stores, which are two-thirds the size of typical Target big boxes and may shrink further,
will have also opened or will open later this year in other major metropolises such as Los
Angeles, Seattle, and San Francisco.
15. AT& T
BACKGROUND: This flagship offers customers plenty of opportunities to engage with its many services and products.
The store is organized into specific “life style boutiques “to coordinate wit hits customers diverse interests and features an
“experience platform” to showcase up-and-coming wireless technology !
16. MESSAGE & SIGN
16. MESSAGE & SIGN