Pre-Conference
Guide
TIPS FOR:
HOW TO
PREPARE
WHAT TO
EXPECT
HOW TO HELP US
GREEN
NEW YORK CITY | AUGUST 6-7
THE BLOGHER ’10
CONFERENCE
Welcome to BlogHer ‘10’s
Conference Guide
Inside you’ll find all kinds of useful tidbits to help you
with your conference experience. We’ve designed this
guide to be a fun, handy tool, but it is NOT designed to be
printed out! BlogHer is moving toward greener business
practices, including reducing paper consumption
wherever possible. Please use this guide as your goto resource for conference planning, information for
newbies, logistics and frequently asked questions.
We can’t wait to see you all in The Big Apple!
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TABLE OF CONTENTS
Q&A I’m a Newbie BlogHer Goes Green
The Agenda…and Beyond!
Visiting NYC
Logistics & Transportation
Packing List
Agenda
Conference Scheduler
Sponsors
Speakers
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Q&A
How do I pick up my badge?
This year we’re doing something new and different – we’re mailing your BlogHer ’10
badge in advance to the address you provided during registration. The primary reason
for this change is to streamline the onsite registration process and avoid those long lines
that are all too familiar. The badge will include your preferred data (that you entered
during the registration process) and the parties you are registered to attend. In addition,
your drink tickets will be included, so it’s important not to lose this document. You will
still need to pick up your badge holder, lanyard, commemorative pin and (optional)
conference tote bag.
Please watch the mail for your badge, and we will be sure to clearly mark the mailer so
you know it’s not junk!
I’ve arrived at the hotel. Now what?
Tired from a long day of travelling? Head to your room, unwind and power-up that
laptop. Remember, in-room WiFi is complimentary for BlogHer attendees.
If you’re arriving on Thursday evening, you can go ahead and pick up your badge-holder,
lanyard, commemorative pin and conference tote bag. We’ll have Registration open on
Level 2 of the hotel from 4-7pm on Thursday.
If you’re in a party mood, there are several events you can attend. Check out BlogHer’s
list of parties here. But don’t forget to RSVP! We have limited space, so only those
attendees who have RSVP’d in advance will be able to attend.
What if there’s a problem with my badge? How does registration work?
Our Registration & Information Desk, located on Level 2 of the hotel, will be open on
Thursday from 4-7pm. It will then re-open at 7am on Friday and stay open throughout
the duration of the conference.
Remember, if you’re planning on attending any of the Thursday evening parties, you’ll
need your conference badge to attend.
As noted above, we will be mailing out your badge in advance of the conference, but
please consider the Registration & Information Desk your one-stop-shop for anything
you need during the conference.
Do I need to sign up for sessions in advance?
No, we don’t require attendees to sign up for sessions in advance. However, we do
recommend creating an itinerary for yourself in advance. Peruse the online agenda and
pick out the sessions that sound interesting to you. If you end up not liking the session
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you selected, you should feel free to vote with your feet by walking right out and going
to another.
Will there be WiFi? Places for me to plug in?
There will be complimentary WiFi for all attendees throughout the programming space
and in guest rooms at the Hilton. We’ll also have areas for you to plug in at the front of
each breakout room and of course, in our Internet Café, brought to you by Chevrolet.
With limited outlets for electricity, a helpful hint is to bring a power-strip so you can share
with your fellow attendees (not a bad way to make new friends either).
Can I bring my husband/partner/friend/children along?
Everyone, regardless of age or gender, is welcome to register for the conference.
However, only paid registrants are allowed into the conference area (although infants are
allowed to accompany a parent or guardian).
Thanks to conference sponsor, Kmart, on-site childcare is available for children ages
3 months to 10 years, for those who pre-register. If interested, please register here.
What do I do if I have a question? What if I lose something?
Consider the BlogHer Registration & Information Desk your concierge and help center.
There will be BlogHer staff and volunteers at the desk at all times throughout the
conference. Need something? Lose something? Have a question? They will be able
to steer you in the right direction and will be in direct contact with the entire conference
staff at all times.
You can also flag down a BlogHer staff member who can help you. We’ll be there with
green bands on our badges to assist you in whatever you need.
What will the weather be like in NYC?
New York in August is hot and humid, with average temperatures in the mid to upper
80°s. You should plan to bring light, summer clothing, but don’t forget your layers and
an umbrella – occasional downpours are not uncommon this time of year.
What should I wear?
As we mentioned above, the weather tends to be hot and sticky outside, but conference
spaces are known to be a bit cooler, with the AC pumping. Lightweight, summer attire
is best, with layering options. Perhaps a sundress with a cardi over-top? Jeans and a
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tank? BlogHer attire runs the gamut. With 2,400 attendees, all with different style and
tastes, whatever you choose to wear should be just fine.
The most important item of clothing though, is your shoes! Even with all the conference
activities happening under one roof, there’s still a lot of walking and time spent on your
feet, so make sure your footwear is comfortable. Your best bet is to bring a couple pair
of shoes with varying heel heights, so your feet don’t get sore from being in the same
position all day.
What is BlogHer’s relationship with the sponsors?
We do everything we can to keep BlogHer attendee costs to a minimum. In order to do
this, our events must be subsidized…and that’s where the sponsors come in. This year,
the generous support of our sponsors has allowed us to not only keep the registration
costs the same as our first conference in 2005, it has also allowed us to let in an additional
200 bloggers off our waitlist for the second year in a row! Frankly, without them, our
events would not be possible. Nor would they be as fun. Not only do sponsors help
defray the costs of the event, they provide many of our conference “extras,” such as the
cocktail parties and some pretty cool swag.
Our sponsors are selected because they offer products or services that are relevant to
women and bloggers, and because they believe in what BlogHer is about. Stop by our
Sponsors Page to see who will be joining us in NYC this year. Sponsors do not pay for
or influence session content.
Will there be Birds of a Feather this year?
Yes, but this year we’re shaking things up a bit! We’ll have our usual Birds of a Feather
tables in a separate area off of the main ballroom during lunch each day - on Friday and
Saturday mornings, visit the Registration Desk to peruse a variety of topics, or to create
your own! Sign up by adding your name to the list, then find your table during lunch. And
this year, we’ve also added Birds of a Feather during lunch each day in the Writing, Geek
and Job Labs – the perfect spot to gather with your fellow writers, geeks and businesssavvy bloggers. And don’t forget! We’ll also have 2 Birds of a Feather gatherings in the
BlogHer Chill Space on Saturday evening: Patient bloggers will gather from 6-8pm and
Food bloggers will gather from 8-10pm. It’s a simple way to meet like-minded bloggers
and grow new friendships!
I have a sponsor helping to send me to BlogHer. Can I hand out swag
on-site?
Handing out swag within the conference space is NOT permitted. A new phenomenon
to last year’s conference, we know that many of this year’s attendees will have personal
sponsors, helping them cover their costs for attending the conference. If this applies
to you, please be sure to read our Guidelines for Sponsored Bloggers, which will be
enforced onsite.
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Newbies
Should I bring my laptop? What if I don’t have one?
Laptops are encouraged, and there will be free WiFi throughout the conference space,
but they’re certainly not required. Laptops are great for note-taking, blogging from
the conference and uploading all your fabulous photos, but some attendees will find a
laptop too heavy or cumbersome. This is why many will opt for a good, old-fashioned
notebook and pen. It’s completely up to you.
Will there be men at BlogHer?
Of course! Anyone is welcome to attend BlogHer conferences and many men do. About
10% of BlogHer ’10 attendees will be male.
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Join
me!
GALA A
ND
AUCTIO ART
N
curated
by
What are the cocktail parties like?
The BlogHer cocktail receptions are informal, fun, and a great way to unwind after a day
of conferencing.
We’ll kick things off on Thursday night with 3 community parties: Social Fiesta, The
People’s Party and Queerosphere. Click on the links to learn more and RSVP – and
remember, you’ll need a Full Conference, Cocktail Parties, or Cocktail + Expo Hall Pass
to sign-up for these parties.
On Friday night, BlogHer will host our Voices of the Year Gala Reception, to which all
BlogHer attendees are welcome.
And on Saturday night we’ll have 4 more community parties: Blogalicious, A Green
Affair, Sparklecorn and CheeseburgHer, as well as a BlogHer-hosted Chill Space. Once
again, click on the links to learn more and RSVP for these parties – you’ll need a Full
Conference, Saturday Only, Cocktail Parties, or Cocktail + Expo Hall Pass to sign-up for
these parties (except the Chill Space, no RSVP is required, but you will need to have one
of these pass types to attend).
To learn more about the parties this year read our announcement post, and stay tuned to
the Conference Blog for further updates.
What if I don’t know anyone? Who will be there?
Don’t worry! Many attendees travel alone and don’t know anyone before the conference.
This can be a little scary at first, but most people, newbies or not, can feel a little
overwhelmed. More importantly, remember that BlogHer attendees are a friendly group
and are eager to meet new blogging buddies.
Who will be there? Check out our Attendee Page on BlogHer.com and add yourself to
the list while you’re at it! (To add yourself, visit the BlogHer ’10 main page and click the
“I’m attending” link. You must first be logged in to your BlogHer.com account.) You can
also check out the #BlogHer10 Twitter feed for the latest talk about all things BlogHer.
Will there be any special activities for BlogHer Newbies onsite?
Glad you asked! We’ll be hosting a Newbie Breakfast on Friday morning at 8 a.m. in the
Trianon Ballroom, on level 3 of the Hilton. BlogHer’s own Deb on the Rocks will give you
an intro to the conference, Jes Ferris will guide you through the sessions and conference
programming and Erin Groh will let you know about the various sponsor activations you
may see during the conference.
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BlogHer ’10 Goes Green
For the second consecutive year we have engaged a small group of bloggers who span
the eco-blogging spectrum, they are formally known as our Green Team. Their purpose
is to assist the BlogHer Conference Team with ideas, direction and support on how to
further “green” BlogHer. In addition, we at BlogHer only work with eco-friendly venues
in support of many green initiatives from recycling, composting, reusing and community
involvement. This year we are proud to announce the Hilton is actively “greening” their
venue as well as being a positive corporate citizen of the city of New York.
BlogHer’s Brochure: Online Only
It takes a lot of paper – and a lot of trees – to print this multi-page guide for 2,400
attendees. So this year, once again, the pre-conference guide will only be available
digitally. If you choose to print any of this guide, please only print those pages that you
need. There will be a printed map and abbreviated agenda on-site for your convenience.
The Swag Exchange
Now a conference tradition, the BlogHer Swag Exchange will be
back, thanks to conference sponsor P&G’s Future Friendly.
Experiencing Swag overload? We all love a free sample here
and there, but in the end, not every freebie makes it into our
suitcases home. That doesn’t mean they should be thrown away though!
Bring any items that you don’t want or need to the Swag Exchange, pick up any items
that you do want, and BlogHer and Future Friendly will ensure that the items get donated
or recycled properly. The Swag Exchange will be open throughout the conference in the
Gibson Suite on level 2. Please stop by!
The BlogHer ’10 Tote Bag: Reusable and Helping Women in India
This year’s tote bag sponsor, Gettington.com, has generously supplied us with ecofriendly, fair-trade bags from Freeset, handmade by women in India in search of a better
life.
Human trafficking and poverty feed India’s sex trade, where women and children forced
into prostitution face a life without choices, marginalized by society. Freeset is a bag and
t-shirt manufacturing business whose purpose is to provide these women with a way out
of prostitution. Women are employed on the basis of their need for a job, not the skills
they bring to it. They are trained, paid a good wage and signed up to a health insurance
plan and pension fund. Best of all they begin their journey to freedom.
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Giving Up Bottled Water
Like last year, BlogHer will not be providing bottled water at the
conference. Thanks to sponsor Filtrete Water Filtration Products
from 3M, each attendee will receive a BPA-free water bottle in
your BlogHer tote bag. We’ll have water available throughout the
conference space, including in the back of every breakout room,
for you to fill up during the day.
Power Down, Don’t Just Sleep
Whenever possible, unplug your electronics instead of just setting them to “standby.”
According to the Department of Energy, up to 20% of each American’s electricity bill
comes from appliances and gadgets sitting on standby.
The Hilton New York: Partners in Sustainability
The Hilton is making an effort everyday to be more sustainable and eco-friendly, from
water-efficient bathroom fixtures to in-room occupancy sensors. But they need your
help too! Remember to turn off lights, re-use bed linens and towels, and even request no
housekeeping, which can save an average of 14.3 gallons of water per day. Learn more
about The Hilton’s efforts here.
Recycling, Reducing and Using Re-usable Materials
BlogHer tries to use re-usable materials wherever possible throughout
the conference. You won’t find a paper plate or cup at any of our
meals or breaks. Even the hotel keycards, sponsored by Nickelodeon,
will be produced from re-used materials.
The BlogHer ’10 Green Team
Our thanks go out to the entire Green Team for their advice, guidance and support of
BlogHer.
Sommer Poquette of Green and Clean Mom and 3 Green Angels
Jennifer Neal of nakedjen, nakedeats and dreamsweet organic medicinals
Diane MacEachern, publisher, Big Green Purse and author, Big Green Purse: Use Your
Spending Power to Create a Cleaner, Greener World.
Lisa Nelsen-Woods of Condo Blues and Business & Finance Contributor for Blissfully
Domestic
Jenny Bradford of Conscientious Confusion and A Family Is Us
Beth Terry of Fake Plastic Fish
Calley Pate of The Eco Chic blog
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The Agenda…and Beyond!
THURSDAY, AUGUST 5TH
Although the conference doesn’t officially kick-off until Friday morning, there are plenty
of activities and parties happening on Thursday to welcome you to BlogHer and the Big
Apple.
The White House Project Workshop
BlogHer and The White House Project, both non-partisan organizations, have partnered
to co-produce a new, half-day workshop the day before BlogHer ‘10. This workshop
is designed to help women bloggers with a politics and public policy bent take their
political leadership one step further and become aspiring public servants.
This workshop features panel conversations with women who have successfully
attained various levels of government office. Speaker and attendees will share personal
experiences and concrete advice about how to advance political ambitions. A skills
training session will provide the kind of practical, tactical information needed to craft a
strategy and plan to run for elective office.
Learn more about the White House Project Workshop here.
Register here.
Volunteer a day of service with T-Mobile
BlogHer attendees have the opportunity to support the local community through T-Mobile
Huddle Up – a national community outreach program that connects kids, primarily from
single-parent families in high-need, urban communities to positive people, places, and
programs. BlogHer volunteers will join T-Mobile employees on a local community project.
Click here to learn more and sign up!
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BlogHer Community Parties
There are three official community parties on Thursday evening, all at The Hilton.
Social Fiesta, 6-8pm: Join us to celebrate Latinas and Hispanic culture at
the Social Fiesta. We’ll be reveling in the different Latin flavors, music,
colors and art, with plenty of food and drinks, and of course, lots of
dancing! What better way could there be to kick off BlogHer ‘10 than with
a fiesta de culturas? Co-hosted by Latinas in Social Media, learn more
about this event and how you can RSVP here. Sponsored by Qué Rica
Vida and MyBlogSpark.
The People’s Party, 7-10pm: Whether you’re a mommy, political, green,
life, fashion or any other kind of blogger, all are welcome at the 4th Annual
People’s Party. Come one, come all and celebrate all bloggerhood to kick
off BlogHer ‘10. The People’s Party is co-hosted by: Velveteen Mind, The
Bloggess, IzzyMom, Motherbumper and Oh, the Joys! Learn more about
The People’s Party and how you can RSVP here.
Queerosphere, 9-11pm: The second annual Queerosphere is held in
honor of the 100th anniversary of one of the most significant events in
lesbian literature and in the history of the arts: Alice B. Toklas moving into
the Parisian apartment of Gertrude Stein in 1910. Queer bloggers and
allies will gather in a special salon at the Hilton for cocktails, coffee and
conversation -- to connect and celebrate on the eve of the conference.
Learn more and RSVP here.
FRIDAY, AUGUST 6TH
The official first day of the conference, Friday is when things really get going.
BlogHer Voices of the Year Keynote, Reception & Gala and Art Auction
curated by kirtsy, with the auction benefitting the Nature Conservancy’s
Gulf Coast efforts, 6-10pm:
The 2010 BlogHer Voices of the Year will honor 90 bloggers as finalists in
the categories of Humor, Opinion/Editorial, Life, Geeky/Nerdy and Design.
From this group of 90 writers, a committee of curators will select 15 bloggers to share
their work at the Friday Community Keynote at BlogHer ‘10.
Our goal is to help the BlogHer community shine a spotlight on the bloggers whose
creativity deserves international recognition. This is not about popularity, or about how
many followers or fans anyone has. It is about what the Community Keynote and the
BlogHer Voice of the Week have always been about: Incredible words, designs, voices.
The Keynote will be immediately followed by an hour long Reception and then our
Welcome Gala. with entertainment provided by Walmart. We’ll party the night away,
celebrating the fabulous bloggers from our keynote and all our amazing attendees.
(That’s you!)
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SATURDAY, AUGUST 7TH
So long, farewell, auf weidersehen, goodnight! The last day of the conference, Saturday
doesn’t disappoint!
Morning Keynote: The International Activist Blogger Scholarship
Recipients
Our second annual International Activist Blogger scholarship program highlights the work
of women who are galvanizing social change and social justice across their communities
-- and by the very public and distributed nature of the Internet -- across the world. For
some of them, this work is not without risk, yet still they continue. Because raising their
voices is not a luxury or a whim or an option. It is a necessity.
This year BlogHer presents its International Activist Blogger panel as a keynote, so that
every attendee can be inspired, right along with us, by the work of our four impressive
recipients. Perhaps their work can serve as a catalyst to activate each of us and our
communities around the issues closest to our hearts. This year’s recipients include
Esra’a Al Shafei from Bahrain, who is the founder of MidEastYouth.com; Dushiyanthini
Kanagasabapathipillai from Sri Lanka, who publishes Humanity Ashore; Marie Trigona
from Argentina, who publishes Latin American Activism; and Freshta Basij-Rasikh from
Afghanistan, who writes for the Afghan Women’s Writing Project.
Outbound Shipping
Love the amazing conference swag, but don’t love having to
pack it all into your already over-stuffed suitcases? Never fear!
Conference sponsor PepsiCo is returning this year with the Outbound Shipping Suite.
Attendees will have to cover their own shipping fees, but they’ll have boxes, shipping
labels and helpful staff all on-hand to help you ship home your BlogHer loot. Be sure to
visit them on Saturday afternoon (it will NOT be open on Sunday) on Level 2 of The
Hilton, across from the Registration/Information desk.
Community Parties
There are four official community parties on Saturday evening, as well as the BlogHer
hosted Chill Space, all at The Hilton.
A Green Affair, 6-9pm: At A Green Affair you will learn it really is okay to
cheat on your bleach. Like Kermit says, “It’s not easy being green,” but A
Green Affair will show you that being green-er is a breeze. This party will
feature lots of eco-friendly elements for attendees to enjoy - you definitely
don’t want to miss this! A Green Affair is co-hosted by 3 Green Angels.
Learn more about this event and how you can register here. Co-sponsored
by Bosch and Microsoft Hohm.
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Blogalicious, 6-9pm: Sip a cocktail, dance and lounge with your fellow
BlogHer attendees, and enjoy a Girls Night Out in New York City at
Blogalicious! We’re in a Bloggy and Empire State of Mind. The second
annual Blogalicious party is co-hosted by the ladies of MamaLaw, the
founders of Blogalicious Weekend, the one and only social media
conference devoted to uniting women of color. Learn more about
Blogalicious and how to RSVP here.
Sparklecorn, 8-11pm: People of Earth, please to be putting your party
pants on, because Sparklecorn is back at BlogHer this year and glitterier
than evah! Unicorns? Check. Sparkles? Check. Booze and cake? Check.
Dancing? Check. Really, need we say more? (Umm ... no, you had me at
unicorns.) The second annual Sparklecorn is co-hosted by MamaPop.
Learn more about this party and how to RSVP here.
CheeseburgHer, 10pm-1am: A BlogHer Rite of Passage, CheeseburgHer
began at BlogHer ‘07, when a group of blogger friends decided to throw
an impromptu hotel room party involving cheeseburgers, bags on heads
and fun, and thus a tradition was born.There will be beverages, burgers (of
course), hats made out of burger bags, and lots of photos - you definitely
won’t want to miss the 4th annual CheeseburgHer! Learn more about
CheeseburgHer and how you can RSVP here.
The BlogHer Chill Space, 6PM-11PM: In addition to these amazing community parties,
BlogHer will be hosting a Chill Space on Saturday evening. This will be a space to relax,
unwind, nosh, imbibe and hang with your blogging buddies between the parties. There
will also be two Birds of a Feather meetups throughout the evening in the Chill Space,
Patient bloggers will gather from 6-8pm and Food bloggers from 8-10pm. And unlike
every other party on Saturday evening: No RSVP required. Open all night; open to all
attendee
Throughout the Conference
Aside from our keynotes and sessions, there are plenty of things to check out throughout
the duration of the conference.
Geek, Writing & Job Labs
This year BlogHer’s Geek Lab will be joined by a new Writing Lab and Job Lab. Each
Lab is actually two rooms...one in which pre-programmed panels and Room of Your
Own sessions will be held throughout both days, and a second where ad hoc hacking,
troubleshooting, networking, confabbing and perhaps even quiet reflection and writing
can be done!! The Geek Lab is BlogHer’s Technical Track. Sample sessions include
“Fight Spam and Hackers! Plugging Security Holes in Your Social Media Life” and “How
to Create (Or Massively Alter) a WordPress Theme.” The Writing Lab will cover how
to best showcase your wonderful words! Sample sessions include “Writing Inspiration:
Stoke Your Creativity” and “Humor Writing.” The Job Lab is the suggestion and brain
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child of HR blogging expert Laurie Ruettimann. Let’s face it, the economy is still wreaking
havoc on our lives, and BlogHer has always been a place where business gets done.
Sample sessions include “Self-Marketing: Resume and Social Network Profile Clinic”
and “Get and Stay Hired: Social Media and Technical Skills for Today’s Job Market.” The
Labs will be open throughout both days, and lunch will be served in each Lab both days,
so attend the formal Lab sessions, but also please plan to take advantage of the more
free-form opportunity to connect, collaborate and contemplate that the Labs provide.
The Writing Lab Lounge is sponsored by Propel
The Geek Lab Lounge is sponsored by Microsoft, Kraft and Mozilla
The Job Lab Lounge is sponsored by University of Phoenix
The Lactation Lounge
A BlogHer Conference staple, the Lactation Lounge is back once
again, thanks to sponsor Lansinoh Laboratories. Many attendees
will bring their infants to the conference and this is a private room
set aside for them. Located on Level 2 of the Hilton, there will be comfortable seating, a
changing area and a fridge to store milk and formula.
BlogHer Bookstore
The BlogHer Bookstore will be on Level 2 of the Hilton and will feature a variety of
published works from some of our BlogHer community members and attendees, as well
as signings by some of the authors. We’ll have a schedule of book signings in our on-site
handout, so be sure to pick that up at Registration and stop by!
The Volt Recharge Lounge: The Official BlogHer Internet Café
With so much going on at the conference, we know how important it is to have a place
to relax and recharge (both yourself and your electronics). The Volt Recharge Lounge
will be on Level 2 of the Hilton and will have comfortable seating areas for relaxation
and networking, and plenty of recharging stations for every mobile and laptop device
imaginable, all thanks to conference sponsor Chevrolet.
The Expo Hall
BlogHer ’10 will have over 90 sponsors this year, many of them exhibiting in our 2-level
Expo Hall onsite at the conference. Not only do our sponsors help offset the costs of the
conference for attendees, but they’re planning some really fun stuff for you too! Be sure
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to stop by both levels of the Expo Hall and pick up some cool swag, film a video-blog
or try out some new products. And who knows? Maybe you’ll even run into a celebrity
or two?
Sponsor Suites
Looking for a more personal way to engage with sponsors? In addition to our Expo Hall,
we will have a number of sponsors with special suites in the Hilton. As in the Expo Hall,
our Sponsor Suites will be showcasing products, giving out swag and providing a more
intimate setting to engage with sponsors and your fellow attendees.
Be sure to stop by the 42nd and 43rd floors of the Hilton to visit Sponsor Suites by:
®
lth Fiber
tiHea
Mul
Thank you to our conference committees!
The Tech Committee reviewed all session proposals and speaker nominations in the
Geek Lab category, and helped develop the programming for BlogHer ‘10.
Adria Richards, Denise Tanton, Liz Henry, Nelly Yusupova, Sarah Dopp, Shanna - Site
Squared, Shazia Mistry and Virginia Debolt
The International Activist Committee read through over 100 scholarship applications
to select the top four scholarship recipients, from all corners of the globe.
Annie Zaidi, Britt Bravo, Cheryl Contee, Denise Tanton, Jenifer Scharpen and Julie Godar
The Voices of the Year Committee read nearly 1000 total submissions across five
categories, and helped select the finalists to be honored during the Friday night Voices
of the Year Community Keynote
Eden Kennedy, curator
Voices of the Year - Round One: Danielle Henderson, Deb Rox, Grace Davis, Julia
DeGraf, Karen Walrond, Laurie White, Liz Gumbinner, Mike Adamick, Stephanie Bergman
and Tanis Miller
Voices of the Year - Round Two: Annalee Newitz, Heather and Jessica from Go
Fug Yourself, Katie Orenstein, Lizz Winstead, Riccardo Spina , Ree Drummond and
Stacy Morrison
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Visting NYC
Get by in the Big Apple, with a little help from your BlogHer friends
You may not have known this, but BlogHer has wanted to take the conference to New
York City, ever since its inception in 2005. We couldn’t be more thrilled to be headed to
the city that never sleeps this year! There are so many things to see and do, and who
better to share their favorite sights and bites than the NYC and Travel bloggers from our
community?
• Vist the BlogHer ’10 Group and check out our Things To Do in NYC thread. Several
BlogHer.com attendees have already chimed in with tidbits about what they’re doing
and where they’re eating in the city.
• Want a great place to get a bird’s-eye-view of the city? NYCityMama recommends
the “Top of the Rock”, Rockafeller Center, that is. Check out her post and other New
York recommendations here.
• Need to escape the hustle and bustle with a quiet dinner? Losing in the City raved
about The Grocery in Brooklyn. Read all about her recent night out here.
• Bringing your kids to BlogHer? Check out TIGERS the Exhibition: Tracking the
Legend at Pier 17. Single Mama NYC went recently and loved it. Read all about her
visit here.
• In the mood for brunch? BlogHer’s own Jes Ferris recommends Bubby’s Pie Co. in
Tribeca.
• Motherhood in NYC has a great list of places to see (and places to avoid). And who
knew the Saks Fifth Avenue Shoe Department had its own zip code?
This year, we’re truly lucky to be at the Hilton. Perfectly located, there’s plenty to do and
see, all within walking distance of the hotel. A few places you won’t want to miss:
Rockefeller Plaza
Museum of Modern Art
Shopping on Fifth Avenue
Central Park
Times Square
Radio City Music Hall
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Logistics & Transportation
How to Get to the Hilton
Hilton New York
1335 Avenue of the Americas
New York, New York USA 10019
1-212-586-7000
The Hilton New York is on Avenue of the Americas (6th Ave.) between West 53rd and
West 54th Streets. 53rd street is west bound and 54th street is east bound. Laguardia is
8 miles, JFK is 17 miles, Newark is 15 miles, Grand Central station is 15 minutes across
town, Penn Station is 15 minutes downtown and Port Authority is 10 minutes downtown.
There’s a bevy of ways to get to The Hilton from any of the 3 airports serving New York
City. Average cab fares (not including tip or tolls) are: $45 from JFK, $25 from LaGuardia,
and $45 from Newark Int’l. There are also several shuttle and town car agencies that
serve these airports.
From JFK:
Distance from hotel: 17 mi.
Drive time: 45 min.
Directions: Van Wyck Expressway North To Long Island Expressway (LIE) West and
watch for signs to Queens Midtown Tunnel to 34th street . Go west accross 34th street
to Avenue of the Americas (6th Avenue). Make a right and go up the Avenue to 53rd St.
Via Public Transportation (total travel time about 1 hour 4 mins):
Walk to JFK JFK Terminal 5-6 Station (About 7 mins)
Light rail - Jamaica Station - JFK Airport - Direction: Jamaica
Depart JFK Terminal 5-6 Station (13 mins)
Arrive Jamaica Station - Sutphin Boulevard
Subway - E - Direction: World Trade Center Station
Depart Sutphin Blvd - Archer Ave Station (29 mins)
Arrive 7th Ave Station
Walk to 1335 Avenue of the Americas, New York, NY 10019 (About 3 mins)
18
From LaGuardia:
Distance from hotel: 8 mi.
Drive time: 30 min.
Directions: Grand Central Parkway to Brooklyn Queens Expressway South to Long
Island Expressway West. Follow signs for Queens Midtown Tunnel to 34th Street . Take
34th Street West to Avenue of the Americas (6th Avenue). Make a right and go to 53rd St.
Via Public Transportation (total travel time about 51 mins):
Bus - Q72 - Direction: Q72 Rego Park - Junction Blvd / Queens Blvd
Depart LaGuardia Airport - Central Terminal (19 mins)
Arrive Junction Blvd & Roosevelt Ave
Subway - 7 - Direction: Times Sq - 42nd St Station (8 mins to make transfer)
Depart Junction Blvd Station (3 mins)
Arrive 74th St-Broadway - Jackson Hts-Roosevelt Ave Station
Subway - E - Direction: World Trade Center Station (3 mins to make transfer)
Depart Jackson Hts-Roosevelt Ave - 74th St-Broadway Station (14 mins)
Arrive 7th Ave Station
Walk to 1335 Avenue of the Americas, New York, NY 10019 (About 3 mins)
From Newark International:
Distance from hotel: 15 mi.
Drive time: 45 min.
Directions: Look for signs to New Jersey Turnpike (I-95 N) follow signs to Lincoln Tunnel,
tunnel exits at west 40th street and 9th ave, drive east on 40th street to Avenue of the
Americas and turn left on 53rd street.
Via Public Transportation (total travel time about 1 hour 6 mins):
Walk to Newark Terminal B Station (About 2 mins)
Subway - AirTrain Newark - Direction: AirTrain Newark (Service runs every 4 mins)
Depart Newark Terminal B Station (11 mins)
Arrive AirTrain Newark Liberty International Airport Station
Train - Northeast Corridor - Direction: New York Penn Station
Depart Newark Airport Railroad Station (26 mins)
Arrive New York Penn Station
Subway - B - Direction: Bedford Park Blvd Station (14 mins to make transfer)
Depart 34th St - Herald Sq Station (4 mins)
Arrive 7th Ave Station
Walk to 1335 Avenue of the Americas, New York, NY 10019 (About 3 mins)
19
What to Bring to BlogHer ‘10: A Checklist
Comfortable shoes, at least two pairs
A camera (be sure to tag any photos you upload with “BlogHer10.”)
A light jacket or sweater for those chilly conference rooms
Business cards with your blog’s URL and/or Twitter handle
The address and phone number of the hotel (Hilton New York, 1335 Avenue of the
Americas, New York, NY 10019, 212.586.7000)
Email and phone number of friends/bloggers/roomies you plan to meet-up with
Your laptop or notebook
Chargers and power-cords for all your electronics (phone, camera, laptop, etc.)
Your BlogHer ’10 registration confirmation
Your I.D. (and your student I.D. if you registered for a student ticket)
Power strip (if you can fit it in your suitcase)
Extra room in your suitcase (or an extra bag altogether) for bringing home all your
conference swag
Pens/pencils for making notes, even just on business cards, to remind you of who
you met and what you discussed
Your blog “pitch” - people will ask you what your blog is about, so be prepared to tell
them
A general idea of what sessions you’re planning to attend (you can use our handy
fill-in schedule, here in the guide)
20
AGENDA: DAY 1, FRIDAY AUGUST 6th
See the complete agenda
8:00am - 9:00am
here
Day One Breakfast, brought to you by
Newbie Breakfast
9:00am - 9:30am
Welcome and State of the Blogosphere, featuring BlogHer’s founders, Elisa
Camahort Page, Jory Des Jardins and Lisa Stone
9:30am - 10:00am
Speed Dating, BlogHer-style
10:00am - 10:30am
Morning Break
10:30am - 11:45am
Change Agents: Feeding the Conversation: How to Build A Community
Around Your Cause
Nancy Watzman, SuperAleja, Maggie Dammit and Erin Kotecki Vest
Passions: ROYO - Gen Y Passionistas: Making Your Passion “Work” For
You
Jenn Korducki and Jill Felska
Personal: Blogging Autism: Shattering Myths, Opening Eyes and Finding
Your Tribe
Shannon Des Roches Rosa, Shark-Fu, Stimey and Sharon daVanport
Professional: The FTC Guidelines: After A Year, Has Anything Changed?
Lisa Stone, Susan Getgood, Kimberly Coleman and Stacey Ferguson
Geek Lab: Usability for Beginning Bloggers (Beginning Level)
Abi Jones and Tracy Osborn
Writing Lab: Writing Inspiration: Stoke Your Creativity
Rita Arens, Carleen Brice and Jan Sokoloff Harness
Job Lab: Self-Marketing: Resume and Social Network Profile Writing Clinic
Elisa Camahort Page, Miriam Salpeter and Sharlyn Lauby
11:45am - 1:15pm
Lunch
1:15pm - 2:30pm
Change Agents: Creating Tangible Social Change: How to Move People to
Action
Melissa Silverstein, Beth Terry, Gina McCauley and Stephanie Himel-Nelson
Passions: This year, you’re in! Fashion Blogging Is Serious Business
Susan Wagner, Jennine Jacob, Sarah Conley and Nichelle Pace
Brought to you by
Personal: ROYO - Latinas in Social Media
Melanie Edwards, Monica Vila, Jeannette Kaplun, Silvia Martinez and Lex
Esparza
Professional: Mastering Intellectual Property Law
Latoicha Givens and Wendy Seltzer
Geek Lab: Fight Spam and Hackers! Plugging Security Holes in Your Social
Media Life
Liz Henry
Writing Lab: ROYO - Dear Abby 2.0: Giving Advice in the Blogosphere
Kelcey, Wendi and Marinka from The Mouthy Housewives and Becky from
Mommy Wants Vodka
Job Lab: ROYO - Offline Networking for Bloggers
Taryn Pisaneschi
21
2:45pm - 4:00pm
Change Agents: ROYO - Resource Blogging: Serving Your Community One
Post at a Time
Jessica McFadden, Susan Niebur, Leticia Barr and Amy Mascott
Passions: Family Foodies: Creating a New Generation of Gourmands
Stefania Pomponi Butler, Sarah Caron and Danielle Wiley
Brought to you by
Personal: Bringing Sex Out of the Closet
Twanna Hines, AV Flox, Genia Stevens, Kristen Chase and Tess Danesi
Brought to you by
Professional: ROYO - Social Media is Bringing Sexy Back to Branding - Do
You Have the Social Media Strategy and Tools for Success?
Susan Getgood, Beth Blecherman and Kimberley Blaine
Geek Lab: ROYO - How to Take Great Pictures, Whether You Have a DSLR
or Point-and-Shoot
Mishelle Lane, Rachel Devine and Lotus Carroll
Writing Lab: Good Blog Design: The Role of Layout In an Online Medium
Grace Bonney, Alex Vega and Gabrielle Blair
Job Lab: Authenticity or just TMI? When Does Blogging the Personal on
Your Professional Blog Hurt Your Brand?
Shireen Mitchell, Jessica Lee, Penelope Trunk, Sarah Granger
and Stephanie Bergman
4:00pm - 4:45pm
Afternoon Break
4:45pm - 6:00pm
Community Keynote: BlogHer Voices of the Year
6:00pm - 7:00pm
Reception
7:00pm - 10:00pm
BlogHer Voices of the Year Gala and Art Auction curated by
22
AGENDA: DAY 2, SATURDAY AUGUST 7th
See the complete agenda
8:00am - 9:00am
here
Day Two Breakfast, brought to you by
9:00am - 9:30am
Day Two Recap
9:30am - 10:30am
Morning Keynote: The International Activist Blogger Scholarship Recipients
Esra’a Al Shafei, Dushiyanthini Kanagasabapathipillai, Marie Trigona and
Freshta Basij-Rasikh
10:45am - 12:00pm
Change Agents: Radical Blogging Moms: Don’t Even Think About Not
Taking These Moms Seriously
Joanne Bamberger, Annie Urban and Stephanie Roberts
Passions: ROYO - Women and Sports: We like to play. We like to watch.
And we want to read and talk about it.
Megan Hueter, Sarah Braesch and Kelly Mezzante
Personal: Where’s the Line or the Lie: Storytelling, Memoir and Poetic
License
Jory Des Jardins, Jenny Lawson and Julie Marsh
Professional: Professional Blogging: Your Stats Are A Business Asset
Nancy Martira, Adria Richards, Keidra Chaney and Stephanie Stiavetti
Geek Lab: ROYO - How to Edit Your Pictures and Make Them 10x Better
Pauline/OHMommy, Amy from The Bitchin’ Wives Club and Ryan Marshall
Writing Lab: How to Use Your Blogging to Make You a Better Writer
Dianne Jacob, Mary McCarthy, Suzanne Reisman and Jennifer McGuiggan
Job Lab: Get Hired: Networking With a Purpose Via Social Media
Laurie Ruettimann, Ana Roca-Castro, Carmen Hudson and Heather
McGough
12:00pm - 1:30pm
Lunch
1:30pm - 2:45pm
Change Agents: ROYO - Screw Work/Life Balance, We Need Work/Life
POLICY!
Morra Aarons-Mele and Stephanie Wilchfort
Passions: Fitness Blogging: Motivate Yourself and Your Readers
Roni Noone, Debra Roby and Sahar Aker
Brought to you by
BRAND
Personal: Grief, Loss, Tragedy and Community on the Internet
Cecily Kellogg, Loralee Choate, Kim Trimble, Peter and Anissa Mayhew
Professional: ROYO - The Mega “Mindful Monetization” Session!
Amy Lupold Bair, Leslie Flinger, Lori Falcon, Marta Wohrle, Megan Jordan
and Micaela Preston
Geek Lab: Your Online Legacy: How to Control Your Digital Footprint (All)
Rosemary Jean-Louis and Kristen Kuhns
Writing Lab: ROYO - The Evolving Publishing Ecosystem
Kamy Wicoff, Florinda, Penny Sansevieri and Carleen Brice.
Job Lab: Get and Stay Hired: Social Media and Technical Skills in Today’s
Job Market
Kelly Feller, Leila Boujnane and Kimberly Blessing
23
3:00pm - 4:15pm
Change Agents: How to Start, Engage in and Moderate Civil Political
Debate
Ann Friedman, Denise Tanton, Pam Spaulding and Suzanne Fortin
Passions: Transforming Online Places into Art Spaces
Karen Walrond, Carol Gillott and Khadijah Ali-Coleman
Personal: ROYO - Little Fish in a Big Pond: Understanding, Accepting, and
Loving Your Small Blog
Nora Leibowitz, Catherine Holeckoa and CelesteLindell/Average Jane
Professional: How to Run a Group Blog for Fun, Advocacy and/or Profit
Nadia Jones, Michelle Magoffin and Esra’a Al Shafei
Geek Lab: Creating (or Massively Altering) a WordPress Theme (Int. to Adv.)
Ed Donahue and Shazia Mistry
Writing Lab: Humor Writing
Awesomely Luvvie , Anna Lefler, Jessica Bern and Lizz Winstead
Job Lab: ROYO - Pitch Me
Lucretia Pruitt and Jenn Fowler
4:15pm - 5:00pm
Afternoon Break
5:00pm - 6:00pm
BlogHer ‘10 Closing Keynote: How to Use Your Voice, Your Platform and
Your Power
Alison Stewart, Marie Wilson, Gloria Feldt, P. Simran Sethi
6:00pm - 12:00am
Progressive Parties
24
CONFERENCE SCHEDULER
THURSDAY, AUGUST 5TH
TIME
BREAK-OUT/PARTY
6:00 – 8:00pm
Social Fiesta
(RSVP Required)
7:00 – 10:00pm
The People’s Party
(RSVP Required)
9:00 – 11:00pm
Queerosphere
(RSVP Required)
ROOM
NOTES
ROOM
NOTES
ROOM
NOTES
FRIDAY, AUGUST 6TH
TIME
BREAK-OUT/PARTY
8:00 – 9:00am
Breakfast:
9:00 – 9:30am
Welcome and State of the Blogosphere
10:30 – 11:45am
Break-out Session:
1:15 – 2:30pm
Break-out Session:
2:45 – 4:00pm
Break-out Session:
4:45 – 6:00pm
Community Keynote:
BlogHer Voices of the Year
6:00 – 10:00pm
The BlogHer Voices of the Year Gala
and Art Auction
SATURDAY, AUGUST 7TH
TIME
BREAK-OUT/PARTY
9:30 – 10:30am
Morning Keynote: The International Activist
Blogger Scholarship Recipients
10:45 – 12:00pm
Break-out Session:
1:30 – 2:45pm
Break-out Session:
3:00 – 4:15pm
Break-out Session:
5:00 – 6:00pm
Closing Keynote: How to Use Your Voice,
Your Platform and Your Power
6:00 – 11:00pm
The BlogHer Chill Space
(Open all night, open to all attendees)
6:00 – 9:00pm
A Green Affair
(RSVP Required)
6:00 – 9:00pm
Blogalicious
(RSVP Required)
8:00 – 11:00pm
Sparklecorn
(RSVP Required)
10:00 – 1:00am
CheeseburgHer
(RSVP Required)
25
CONFERENCE SPONSORS
DIAMOND CONFERENCE SPONSOR
Jimmy Dean & Hillshire Farm
Jimmy Dean® is America’s number one breakfast sausage. Since 1969, the brand has
ensured quality in every plate of Jimmy Dean goodness that families can sit down to enjoy.
The Jimmy Dean portfolio’s full line of breakfast sausage, bacon and sandwiches gives
families that delicious, home-cooked flavor. Jimmy Dean Fresh Roll Breakfast Sausage,
Fresh Links & Patties, Fresh Bacon, Fully Cooked Sausage Links & Patties, Omelets,
Skillets, Sandwiches, Breakfast Bowls, D-lights®, Heat ‘N Serve Sausage Links & Patties
and Pancakes & Sausage on a Stick boast full flavors and top quality ingredients guaranteed
to make any meal the best. Visit www.jimmydean.com for additional information.
Hillshire Farm® has been providing quality meat products to families since 1934. Our
products are versatile, easy to use and are available in convenient stay-fresh packaging in a
variety of cuts, sizes and flavors. The Hillshire Farm portfolio of products includes Hillshire
Farm Smoked Sausage, Hillshire Farm Link Sausage, Hillshire Farm Lit’l Smokies® cocktail
links and a full line of fresh lunchmeat offerings from Hillshire Farm Deli Select®, Hillshire
Farm Deli Select Ultra Thin and Hillshire Farm Deli Select Premium Hearty Slices. Visit www.
gomeat.com for additional information.
PepsiCo PepsiCo offers the world’s largest portfolio of billion-dollar food and beverage
brands, including 19 different product lines that each generates more than $1 billion in
annual retail sales. Our main businesses - Frito-Lay, Quaker, Pepsi-Cola, Tropicana and
Gatorade - also make hundreds of other nourishing, tasty foods and drinks that bring joy to
our consumers in more than 200 countries. With annualized revenues of nearly $60 billion,
PepsiCo’s people are united by our unique commitment to sustainable growth, called
Performance with Purpose. By dedicating ourselves to offering a broad array of choices for
healthy, convenient and fun nourishment, reducing our environmental impact, and fostering
a diverse and inclusive workplace culture, PepsiCo balances strong financial returns with
giving back to our communities worldwide. In recognition of its continued sustainability
efforts, PepsiCo was named for the third time to the Dow Jones Sustainability World Index
(DJSI World) and for the fourth time to the Dow Jones Sustainability North America Index
(DJSI North America) in 2009. For more information, please visit www.pepsico.com.
Procter & Gamble Four billion times a day, P&G brands touch the lives of people around
the world. The company has one of the strongest portfolios of trusted, quality, leadership
brands, including Tide®, Always®, Pantene®, Cover Girl®, Bounty®, Dawn®, Cascade®,
PUR®, Swiffer®, Febreze®, Pringles®, Charmin®, Puffs®, Pampers®, Downy®, Iams®,
Eukanuba®, Crest®, Oral-B®, Vicks®, Duracell®, Olay®, Head & Shoulders®, and
Gillette®. The P&G community includes approximately 135,000 employees working in
about 80 countries worldwide. Please visit http://www.pg.com for the latest news and indepth information about P&G and its brands.
Walmart Saving people money to help them live better was the goal that Sam Walton
envisioned when he opened the doors to the first Walmart. More than 40 years later with
operations in 16 markets worldwide, Walmart continues to deliver that promise to families
around the globe. Today, this promise is more important than ever to our customers. We
earn the trust of our customers every day by providing a broad assortment of quality
merchandise and services at every day low prices. We do our best to ensure that the
products on our shelves reflect the diverse needs and wants of our customers. Our “Store
of the Community” concept is helping us ensure we continue to do just that. Whether it’s
locally-grown produce, the hottest seller in electronics or ever-changing seasonal items, we
do our best to have the right product in the right place, right when our customers need it.
26
P L AT I N U M C O N F E R E N C E S P O N S O R S
Chevrolet Chevrolet provides consumers with fuel-efficient, safe and reliable vehicles
that deliver high quality, expressive design, spirited performance and value. The Chevrolet
portfolio includes: iconic performance cars, such as Corvette and Camaro; dependable, long
lasting pickups and SUVs, such as Silverado and Suburban; and award-winning passenger
cars and crossovers, such as Malibu, Equinox and Traverse. Chevrolet also offers “gasfriendly to gas-free” solutions including the Cruze Eco and Volt. Cruze Eco will offer up to
40 mpg highway while the Chevrolet Volt will offer up to 40 miles of electric, gas-free driving
and an additional 300 miles of extended range. www.chevrolet.com.
Liberty Mutual’s Responsibility Project Liberty Mutual’s Responsibility Project
is an online resource dedicated to the concept of personal responsibility and exploring
what it means to “do the right thing” in everyday life. Individuals can join the discussion
by sharing their own stories and opinions at www.ResponsibilityProject.com. The Web site
hosts a variety of interactive tools and thought-provoking content, including independently
produced short films, blogs and ad vignettes. In 2009 The Responsibility Project partnered
with NBC to team up with five of the network’s primetime stars to explore what responsibility
means to them through 60-second short films.
Boston-based Liberty Mutual Group is a diversified global insurer, and offers a wide range
of auto, home, life and commercial insurance products and services.
Ubisoft Ubisoft is a leading producer, publisher and distributor of interactive entertainment
products worldwide and has grown considerably through a strong and diversified line-up
of products and partnerships. Ubisoft is present in 28 countries and has sales in more than
55 countries around the globe. It is committed to delivering high-quality, cutting-edge video
game titles to consumers. For the 2008–09 fiscal year Ubisoft generated sales of 1.058
billion Euros. To learn more, please visit www.ubisoftgroup.com.
GOLD CONFERENCE SPONSORS
AOL AOL is in the business of making the Internet better. Through innovation and creativity,
we’ve raised the bar and set the standard for what we believe high quality content is on the
Internet. Our content sites and products, such as KitchenDaily, MyDaily and StyleList, allow
more than 250 million visitors around the world to access the best collection of journalists,
artists and musicians on the web. Visit Facebook.com/AOL and Twitter.com/AOL for more info.
Healthy Choice Healthy Choice understands that women are making the connection between
®
eating right and looking and feeling their best, but they are not willing to give up the foods they
love. With Healthy Choice, what you see is what you get. This year at BlogHer, Healthy Choice
is offering product samples and nutrition and fitness tips from expert Tara Gidus to fuel your
healthy lifestyle and keep you on track. To learn more, visit us on Facebook.com/HealthyChoice.
The National Milk Mustache Campaign Celebrities and athletes have been donning
the famous mustache for 15 years now! The National Milk Mustache “got milk?®” campaign is
designed to educate people about the health benefits of milk. For more information, visit www.
whymilk.com.
McDonald’s Since 1955, McDonald’s® has proudly served our customers great-tasting food
made with high quality ingredients, while keeping family at the heart of everything we do. We’re
excited to attend BlogHer and invite you to experience what family means to us. Stop by our
booth to meet some of your fellow bloggers who went behind the Golden Arches® with their
families, and learn how you can make a difference for families by supporting Ronald McDonald
House Charities®.
27
Pillsbury For over 100 years Pillsbury® has made baking easier, tastier and more fun with
delicious recipes, baking basics and tips for your favorite homemade treats. From quality
cake, brownie, cookie, and quickbread mixes to frosting and flour, Pillsbury® offers a variety of
products and flavors to suit any taste or occasion. For more information about Pillsbury® baking
products and recipes, visit www.pillsburybaking.com.
Playskool Since 1928, PLAYSKOOL, the infant/preschool toy division of Hasbro, Inc. has
provided toys that help infants, toddlers and preschoolers develop and learn as they play.
PLAYSKOOL believes that play is the first and most important building block for all learning, and
encourages parents and grandparents to play with their children everyday. Visit us at Facebook.
com/Playskool and Twitter.com/Playskool!
T-Mobile In a world full of busy and fragmented lives, we at T-Mobile believe that wireless
communications can help. The value of our plans, the breadth of our coverage, the reliability of
our network, and the quality of our service are meant to help people stick together with those
who matter most.
Yahoo! Yahoo! is where you connect with the people and things that matter most. As a
technology leader and a world-class online media company, we deliver experiences, services,
and content that bring together the best of the world with the best of your world. Yahoo! Shine is
a showcase example. It’s where women join conversations, post blogs and get practical, useful
information about work/life balance, healthy living, fashion, parenting, and more.
S I LV E R C O N F E R E N C E S P O N S O R S
Huggies Huggies® Every Little Bottom has a single mission – to help get diapers to babies in
need in the U.S. and Canada. Today, 1 in 3 moms in the U.S. and 1 in 5 in Canada struggle to
provide enough diapers for their babies, and have had to cut back on basics – food, utilities, or
childcare – in order to meet this need. With partner organizations, grassroots efforts and moms,
the program is building awareness and working to create a long-term solution.
Laughing Cow The Laughing Cow (thelaughingcow.com), maker of The Laughing Cow
cheese wedges and Mini Babybel cheese, is excited to attend BlogHer ’10 for the first time! Stop
by booth #2008 for some IRL #SnackJoy to sample the 3 new flavors of creamy light wedges
and delicious Mini Babybel. And join our cheese chat @TheLaughingCow for updates on all the
fun activities planned and ways to win great sur-prizes at the show! Have you laughed today?
Nickelodeon There’s so much for your preschooler to explore with Dora. Go to dora.nickjr.
com to sign up for a personalized Explorer Kit. Plan exciting expeditions around your community,
upload pictures of your preschooler’s adventures, and journey to new destinations every month
in Dora’s Great Big World game.
RetailMeNot RetailMeNot.com is the most popular coupon website, with 400,000 discounts
for 100,000 retailers, restaurants and brands, including Victoria’s Secret, Amazon.com, Best Buy,
Macy’s, Sears and Gap. Shoppers love RetailMeNot.com because they can share, vote on and
recommend coupons, making it easy to find the most and best coupons on the web. Bloggers
can create a customized coupon feed for their website in seconds by using RetailMeNot.com’s
blog widget.
BRONZE CONFERENCE SPONSORS
Hallmark For 100 years Hallmark has helped make the world a more caring place by helping
people express what’s in their hearts - a privilege few other companies in the world enjoy. Stop
by our booth at BlogHer 2010 and discover a new way to express yourself through a service
that allows you to personalize and mail tangible cards conveniently from your computer. Visit us
online, follow us on Twitter or read our blog.
28
Ketchum Ketchum ranks among the largest global communications consultancies and leads
the industry in the U.K. and continental Europe as Ketchum Pleon. With five global practices
– Brand Marketing, Corporate, Healthcare, Food and Nutrition, and Technology, Ketchum
leverages its marketing expertise with a special focus on female consumers through its Women
25to54 offering. Advertising Age named Ketchum to its 2009 “Ones to Watch” Agency A-List,
noting the agency’s long-standing client partnerships, digital and disruptive media expertise,
and CSR and sustainability programming.
Microsoft Windows, Windows Phone and Windows Live join together to introduce some of
Microsoft’s most popular products to help simplify your life and make new things possible.
Attendees will have the chance to get hands-on with fashionable new PCs, exciting web
applications and the newest smartphones. So, check out the Geek Lab throughout the
conference for product demos, tips and tricks that can help even the busiest blogger make it
through her day in style.
MyBlogSpark The MyBlogSpark network helps connect bloggers with the brands they find
interesting. As a member you have access to the inside scoop on new products the opportunity
to give away great prizes to your readers, take interesting surveys, attend events and much
more.
MyBlogSpark bloggers can opt in to receive information from companies in all different industries
including food and beverage, toys and juvenile products, beauty, fashion, home care, electronics,
retail, health and automotive care. For more information or to join, visit www.myblogspark.com.
Stouffer’s At STOUFFER’S®, we know that when families come together at dinnertime,
wonderful things can happen. That’s why we’ve partnered with CASA* to sponsor their National
Family Day on September 27th, which is “A Day to Eat Dinner with Your Children™.” We’ve
also teamed up with Todd Parr, award-winning author and illustrator, to create a new limited
edition children’s book called Let’s Fix Dinner™, which is available for pre-orders now at www.
letsfixdinner.com.
Swing by our booth to learn more about CASA’s Family Day and to meet Todd and watch him
in action. You can also pick up exclusive dinner placemats designed by Todd and enter for a
chance to win his book.
*CASA (The National Center on Addiction and Substance Abuse at Columbia University) research supports that kids who
have frequent family meals are more likely to feel that their parents are proud of them. They also tend to get better grades
and are less likely to smoke, drink or use drugs.
EXHIBITOR PLUS CONFERENCE SPONSORS
3M Scotch-Brite & Command The Scotch-Brite™ brand brings you Greener Clean, a
line of reusable, effective cleaning products made from natural and recycled materials. These
products offer a money-saving alternative to disposable cleaning products like paper towels and
cleaning wipes.
Command™ Brand products provide the perfect solution for organizing and decorating. Unlike
products that require nails, screws, tacks or messy adhesives, Command™ Brand products
feature a revolutionary stretch-release technology that holds on strongly and comes off cleanly
without damaging surfaces.
O2 Media’s “The Balancing Act” on Lifetime As the creators of the hour-long The
Balancing Act show on Lifetime TV and Designing Spaces on WE, O2 Media brings Social Media
to TV with the vision to Engage, Entertain and Educate the world through marketing and content
creation. For a generation upon whom traditional advertising has minimal impact, and real
conversations are paving the road for brands, we have created the future of branding 18 years
ago…which puts us now that much ahead of the game. We like to provide REAL solutions -- to
REAL people -- and give brands a human face, all in a positive manner and solution-oriented
programming. Beyond that, we wrap everything we do on the broadcast side with the swarm of
the digital world, and create a two-sided conversation and viral effect around everything we do.
29
Eucerin Eucerin provides gentle, effective skin care that dermatologists trust, with a full line
E U C E R I N
SKIN
FIRST
of clinically proven products that are just right for you and your family. With new products such
as Eucerin Daily Skin Balance, Eucerin continues to expand its offerings for skin that glows
with good health. In 2010, Eucerin announced the Skin First platform and pledge, encouraging
Americans to make skin health a top priority and launching an awareness campaign about the
importance of skincare.
C O U N C I L
Johnson & Johnson Embracing research and science - bringing innovative ideas, products
and services to advance the health and well-being of people throughout the world. Johnson &
Johnson is proud to be a sponsor of BlogHer 2010. Please visit our corporate blog, JNJ BTW
http://jnjbtw.com/ , our company history blog, Kilmer House http://kilmerhouse.com/, and the
Johnson & Johnson health channel on You Tube, http://www.youtube.com/JNJhealth . You can
also follow us on twitter http://twitter.com/JNJComm and Facebook http://tinyurl.com/y8gpb9y.
Nikon Nikon Inc. is the world leader in digital imaging, precision optics and photo imaging
®
technology and is globally recognized for setting new standards in product design and
performance for its award-winning consumer and professional photographic equipment. For
more information, dial (800) NIKON-UX or visit www.nikonusa.com.
PayPal PayPal is the faster, safer way to pay and get paid online. The service allows members
to send money without sharing financial information, with the flexibility to pay using their account
balances, bank accounts, credit cards or promotional financing. With more than 78 million active
accounts in 190 markets and 24 currencies around the world, PayPal enables global ecommerce.
PayPal is an eBay company and is made up of three leading online payment services: the PayPal
global payment service, the Payflow Gateway and Bill Me Later. The company’s open payment
platform, PayPal X, allows developers to build innovative payment applications on multiple
platforms and devices. More information about the company can be found at https://www.paypal.com.
Superpages.com Be confident that when you use a business backed by the
SuperGuarantee®, that you’ll get the job done right, or we’ll step in and help make it right. Only
found in your Verizon® Yellow Pages, or on Superpages.com®.
Twentieth Century Fox Home Entertainment A recognized global industry leader,
Twentieth Century Fox Home Entertainment (TCFHE) is the worldwide marketing, sales and
distribution company for all Fox film and television programming on DVD, Blu-ray Disc and Digital
Copy, Video On Demand and Digital Download as well as acquisitions and original productions.
Each year TCFHE introduces hundreds of new and newly enhanced products, which it services
to retail outlets from mass merchants and warehouse clubs to specialty stores and e-commerce
throughout the world.
TCFHE is a proud sponsor of BlogHer 2010. Visit us at Booth 1600 to find out about our upcoming
family-friendly Blu-ray/DVD releases. You can also visit us online or follow us on Twitter.
Tempur-Pedic Tempur-Pedic International Inc. manufactures and distributes mattresses and
pillows made from its proprietary TEMPUR® pressure-relieving material. As the most highly
recommended bed in America and worldwide leader in premium and specialty sleep, TempurPedic understands that everyone sleeps differently. Focused on developing, manufacturing and
marketing advanced sleep surfaces that help improve the quality of life for people around the
world, Tempur-Pedic offers three distinct collections to meet the needs and preferences of every
consumer, the TEMPUR® Collection, the TEMPUR®-HD Collection and the new TEMPURCloud™ Collection. For more information, and to hear from real owners, visit tempurpedic.com/connect.
World Kitchen One of the nation’s leading housewares companies, World Kitchen, LLC,
and its affiliates manufacture and market bakeware, dinnerware, kitchen and household tools,
cookware and cutlery sold under the world’s best known brands, including Baker’s Secret®,
Chicago Cutlery®, Corelle®, CorningWare®, EKCO®, Magnalite®, Pyrex®, Revere®, and
Visions®. The products are available through multiple channels, including mass merchants,
department stores, specialty retailers, retail food stores, and website catalog showrooms. For
more information, visit www.worldkitchen.com.
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F E AT U R E D C O N F E R E N C E S P O N S O R S
ARM & HAMMER Oral Care ARM & HAMMER Oral Care Products put the serious cleaning
power of ARM & HAMMER® Baking Soda to work for you. Get that Fresh From The Dentist
Feeling of Clean™ right in the comfort of your own home! Just brushing with ARM & HAMMER®
Oral Care Products will make your mouth Cleaner, Whiter, Fresher!™ To learn more about the
variety of ARM & HAMMER® Oral Care Products, go to: http://www.myoralcare.com and http://
www.spinbrush.com/index.html.
ARM & HAMMER® Power Gel For years Americans have relied on gels in their medicine
cabinets and kitchens and now, ARM & HAMMER® has introduced America’s first gel laundry
detergent, ARM & HAMMER® Power Gel. The new unique gel formula unites ARM & HAMMER®
Baking Soda with the strength of twice the OxiClean® stain fighters to remove odor and grab
and eliminate even the toughest stains. The gel detergent saturates and penetrates stains to give
clothes a deep-down clean. For more information, visit www.armandhammer.com.
Bosch Bosch home appliances is part of BSH Bosch and Siemens Home Appliance Group,
the third largest appliance manufacturer in the world. Known worldwide for raising standards
in appliance efficiency and quietness, Bosch is the only US appliance manufacturer with entire
product lines of ENERGY STAR® qualified dishwashers, washers and refrigeration. With US
headquarters in Huntington Beach, CA, the company operates an appliance park in New Bern,
North Carolina comprised of state-of-the-art factories for washers, dryers, dishwashers, ranges,
ovens and cooktops. For more information, visit www.bosch-home.com/us or call 800.921.9622
to request a catalog. Connect with Bosch on Twitter at @BoschAppliances or become a fan at a
href=”http://www.Facebook.com/BoschAppliances”>Facebook.com/BoschAppliances.
ECCO ECCO is a global leader in the dress and casual footwear industry, with direct subsidiaries
in Europe, the Far East and North America. Quality and craftsmanship make our shoes famous,
creating loyal fans who prize their comfort and value. Choose ECCO and, like many, you may
never choose to wear any other shoe. Our customers know that if you want a comfortable shoe
that does not compromise with trends, time, or comfort, then ECCO is the right choice.
Filtrete™ Water Filtration Products from 3M Enjoy cleaner, better-tasting water
straight from your tap with Filtrete Water Filtration Products from 3M. They help improve the
quality of water in the home by reducing chlorine taste and odor and sediment from tap water,
while also helping to eliminate bottled water waste and expense. Tweet with Filtrete at www.
twitter.com/filtretewater.
Gettington.com Great Brands – Real Values – Smarter Payment Options! Gettington.
com helps you balance your love for shopping with your budget. With over 20,000 products,
Gettington.com has all your favorite brands. Smarter payment options allow you to choose the
plan that works for your budget; pay now, pay over 4 months or extend your payments up to
24 months. And don’t forget to check your Goodie BagTM each week for a special surprise.
Gettington.com proudly supports Freeset – enabling women to have choices and freedom. Visit
us at Booth 1800 to send encouragement to the women of Freeset.
Hershey’s The Hershey Company and Kraft Foods are proud to sponsor BlogHer to help
families take S’mores beyond the campfire with Hershey®’s Milk Chocolate bars, crispy Honey
Maid® Graham Crackers and toasted Kraft Jet-Puffed® Marshmallows. Families and friends
can visit www.smoressmiles.com to create more S’mores and more smiles, and for their chance
to win one of more than 1,000 family fun prizes including fire pits, indoor S’mores kits, backyard
game sets and much more.
Kmart Kmart, a wholly owned subsidiary of Sears Holdings Corporation (NASDAQ: SHLD), is
a mass merchandising company that offers customers quality products through a portfolio of
exclusive brands that include Jaclyn Smith, Joe Boxer, County Living and Route 66. For more
information visit the company’s website at www.kmart.com or the Sears Holdings Corporation
website at www.searsholdings.com.
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Kraft Visit Kraft Foods in the Geek Lab and Enter to Win an iPAD!
You won’t want to miss Kraft Foods in the Geek lab where we’ll be showcasing their new iPad
App. This new go-to resource provides parents the tools they need to help educate kids on
cooking, smart eating, and necessary life skills. It’s going to be a great tool to get the family
cooking together and back around the dinner table.
Microsoft Hohm Microsoft Hohm is a free online service that helps you save energy and
money. With Hohm you can better understand your home energy usage, get personalized
recommendations on how to conserve energy and save money, and see how your energy use
compares to others. Simply by entering an address, you can see a Hohm Score- which is an
estimate of a home’s energy efficiency- for more than 60 million homes in the U.S.
Mozilla Mozilla is an international non-profit organization and a global community dedicated to
improving the Internet experience for people everywhere. We create free, open source products
and technologies through highly disciplined, transparent and cooperative process. Everything
we create is a public asset available for others to use, adapt and improve. The result is great
products built by passionate people – and better choices for everyone. For more information,
visit www.mozilla.com.
Que Rica Vida Now in its fourth year, the Que Rica Vida initiative is an important resource
designed to provide Latina moms with culturally relevant lifestyle information and expert advice
on Education, Holiday Occasions, Health & Wellness and Family – issues of great importance to
Hispanic families in America. The program was developed by General Mills to help the Hispanic
mother succeed in creating a healthier, easier, richer life for her and her family. The cornerstone
of the Que Rica Vida initiative is its free quarterly lifestyle magazine and website of the same
name, www.quericavida.com.
Sugar Inc. Sugar Inc. is an online media network focused on creating the richest, most
relevant online community for trendsetting, passionate and smart women. The company owns
and operates ShopStyle, PopSugar Network, PopSugar TV, and free blogging platform OnSugar.
Together, OnSugar and ShopStyle’s free ShopSense program provide bloggers with a complete
suite of tools that makes content creation fun, easy, and profitable.
University of Phoenix University of Phoenix is constantly innovating to help students
balance education and life in a rapidly changing world. Through flexible schedules, challenging
courses and interactive learning, students achieve personal and career aspirations without
putting their lives on hold. University of Phoenix serves a diverse student population, offering
associate’s, bachelor’s, master’s, and doctoral degree programs from campuses and learning
centers across the U.S. as well as online throughout the world.
Wrigley’s In September 2010, Extra gum invites you to indulge and experience unique,
delicious dessert flavors with its newest variety, Extra Dessert Delights. Available in mouthwatering Mint Chocolate Chip, Strawberry Shortcake and Key Lime Pie dessert flavors, Extra
Dessert Delights gum will help satisfy your cravings for something sweet for only 5-calories.
Inspired by real desserts, these revolutionary and new-to-the category indulgent flavors offer an
irresistible treat to gum chewers.
EXHIBITOR CONFERENCE SPONSORS
1-800-FLOWERS.COM 1-800-FLOWERS.COM, Inc., the world’s leading florist and
gift shop, provides customers with fresh flowers, the finest selection of plants, gift baskets,
gourmet foods, confections, balloons and plush stuffed animals perfect for every occasion.
At 1-800-FLOWERS.COM, delivering happiness is more than a nice thought - it’s been our
business practice for more than 30 years.
Altec Lansing For over 70 years Altec Lansing has been viewed among audiophiles as one
of the world’s most valuable and innovative audio brands and boasts a history of innovation that
includes the introduction of first talkie film speakers, the first iPod docking station and the first
“Works with iPhone” speaker system. Altec Lansing makes a wide range of audio systems for
the home and office; headphones for personal listening; and a popular line of speaker systems
for portable digital players.
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Aquaphor Aquaphor is the #1 recommended skin care ointment by dermatologists and
pediatricians for its gentle, effective healing properties. This multi-use product cares for baby’s
delicate skin, helps heal chapped hands and feet, and even prevents blisters and chafing among
athletes. Now, discover New Aquaphor Lip Repair to immediately sooth and relieve chapped
lips. Everything in the line is free of fragrances, dyes and preservatives. Aquaphor is skin therapy
that works wonders.
ASSETS by Sara Blakely In 2006 Spanx founder Sara Blakely brought her shapewear
know-how to more women with the national launch of ASSETS, a collection of expertly designed
shapewear and legwear available at an unbelievable value. Delivering best in class shapewear,
legwear, and foundations at approachable prices, ASSETS is sold in the following stylish retailers
women love to shop: Target, LOFT, David’s Bridal, and Motherhood Maternity.
Audiovox Audiovox is a premier company in mobile electronics,consumer electronics and
consumer electronic accessories. Audiovox has #1 market share in mobile video/mobile multimedia and places in the top ten of almost every category that it sells. Through acquisition, a
number of quality brands now round out the company portfolio including Acoustic Research,
Advent, Code Alarm, Jensen, Prestige and RCA. Strong brand recognition, impressive bluechip customer base and distribution capabilities, make Audiovox ready to expand its market
presence and continue growing.
AutoTrader.com AutoTrader.com is the Internet’s leading auto classifieds marketplace and
consumer information website uniting new- and used-car buyers and sellers to improve the way
people research, locate and advertise vehicles. The site has millions of new, used and certified
pre-owned cars listed for sale and attracts more than 15 million unique monthly visitors. Stop by
the AutoTrader.com booth to learn more about how AutoTrader.com empowers auto shoppers
to find the right car at the right price.
Go Red for Women Although preventable, heart disease remains the No. 1 killer of women in
the U.S. This summer, Go Red For Women® is encouraging women to Speak Up for themselves
by taking the Go Red BetterU Challenge. Go Red BetterU is a free, 12-week online makeover
that can save lives. Powered by the American Heart Association’s science, BetterU provides
guidance to transform overall health through small, simple choices. Visit GoRedForWomen.org
to join Go Red BetterU today.
BitDefender BitDefender is the creator of one of the industry’s fastest and most effective
lines of internationally certified security software. Since its inception in 2001, BitDefender has
continued to raise the bar and set new standards in proactive threat prevention. BitDefender
solutions are distributed by a global network of value-added distribution and reseller partners in
more than 100 countries worldwide.
Boiron Boiron, world leader in homeopathy, is best known for its top-selling flu medicine,
Oscillococcinum®, and its Arnicare® line of pain relievers. For more than 75 years, Boiron
has been committed to funding scientific research and educating the public and healthcare
professionals on homeopathic medicines. As a pharmaceutical company, Boiron maintains
the highest standards in manufacturing, complying with U.S. Food and Drug Administration
regulations, the Homeopathic Pharmacopoeia of the United States and drug Good Manufacturing
Practices.
Butterfinger Snackerz A favorite for more than 80 years, Nestlé Butterfinger introduces
Butterfinger Snackerz, a bite-size, 1”x1” pillow-shaped wafer square, filled with a smooth
Butterfinger-flavored center, wrapped in a chocolatey coating and finished with a peanutbuttery drizzle. Butterfinger Snackerz offers an entirely different eating experience than the
traditional Butterfinger candy bar, but maintains the distinctive flavor of the world’s one-and-only
Butterfinger taste. Get ready for a new, tasty treat from Butterfinger!
Comcast
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Diapers.com & Soap.com Sister sites Diapers.com and Soap.com are on a mission to
make life easier by shipping everyday essentials in 1-2 days, for free. Diapers.com is the largest
online baby care specialty site, offering everything busy parents need including diapers, wipes,
formula, strollers and more. And with more than 25,000 products, Soap.com is the largest online
specialty store for health, beauty, personal care and household essentials, offering everything
from paper towels and laundry detergent to vitamins, makeup and shampoo.
The digene HVP Test Take an active role in cervical cancer prevention! The cause of cervical
cancer is known: human papillomavirus (HPV). HPV testing identifies women with high-risk HPV
infections that can cause cancer, enabling diagnosis and treatment to be put in place before
cervical cancer develops. Visit our booth to learn about cervical cancer prevention and how you
can protect yourself. While you’re here, meet cervical cancer survivor, musician and advocate
Christine Baze, get a free make-over from celebrity make-up artist Debra Macki and learn about
the eyeshadow kit they designed to raise funds for cervical cancer education. Learn more about
HPV testing at www.theHPVtest.com.
Earth’s Best Earth’s Best the first complete line of organic infant foods is celebrating 25
years. Founded on the belief that babies should begin their lives eating wholesome pure foods
using organic farming practices, the brand has now grown to include organic formula, toddler
foods, chlorine-free diapers and wipes and personal care products. With Earth’s Best parents
can nurture their baby’s health with the utmost confidence.
Eggland’s Best Eggland’s Best - The Best Nutrition Just Got Better.™ EB eggs announced
additional improvements to its already nutritionally superior egg. EB eggs now contain 4x more
Vitamin D and over 3x more Omega-3 compared to ordinary eggs. EB eggs contain high levels
of Vitamin B12 and E, and are a good source of Vitamin A and B2 with 25% less saturated fat
and 19% less cholesterol than regular eggs! Visit the EB booth in the BlogHer Expo Hall to learn
more!
BLUE
RED
Fisher-Price Fisher-Price, Inc., a subsidiary of Mattel, Inc., is the leading brand of infant
and preschool toys in the world. The Company has an 80-year legacy of high quality toys that
enhance early childhood development. Some of its best-known “classic” brands include Little
People®, Power Wheels® and View-Master®. Fisher-Price is also a leading developer of baby
gear products (infant swings, bouncers, high chairs, nursery monitors), as well as a wide array
of character-based toys. www.fisher-price.com.
Fujifilm Fujifilm’s SeeHere.com photo printing, sharing, storage and gifting website offers
unmatched freedom of expression and creativity for designing photo products and sharing
images. The Imaging Division of FUJIFILM North America Corporation provides digital and analog
photographic imaging systems to consumers, professionals and businesses. The group also
develops and manages digital photofinishing services including the production and fulfillment of
digital prints and personalized photo gift items, as well as wholesale film processing. For more
information, go to www.SeeHere.com.
GoodSkin Labs SEE RESULTS- Instantly! GoodSkin Labs is an advanced performance
skincare brand, established in 2007, committed to delivering visible, measurable results both instantly and long term. The scientists at GoodSkin Labs have researched, developed
and tested the best in skincare technologies to create targeted solutions that meet consumer’s
greatest anti-aging needs. GoodSkin Labs is exclusively available at Kohl’s Department Stores
and Kohls.com in the U.S.
HauteLook A leader in online retail, HauteLook brings the thrill back to shopping through 48hour sale events with the world’s top fashion, accessories, beauty, kids and home brands. Every
day, HauteLook offers discounts of 50 to 75 percent off retail to more than 2.5 million members
in the U.S. and Canada. Membership is free and open to everyone. HauteLook is headquartered
in Los Angeles. Visit www.hautelook.com to learn more.
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JVC Video has proven to be a powerful and popular medium for social networkers, and JVC HD
Everio high definition cameras offer the performance and features that make it easy to produce
and share top-quality videos. JVC offers a full line of compact, lightweight and easy to use video
cameras. To learn more, visit http://camcorder.jvc.com, follow JVC on Twitter http://twitter.com/
jvc_usa and join JVC on Facebook http://www.facebook.com/jvcusa.
Madison Square Garden Entertainment RADIO CITY CHRISTMAS SPECTACULAR
SHOW: From dazzling kick lines and sparkling fireworks to Santa flying and a special 3-D
surprise, the Christmas Spectacular is the perfect way to bring holiday cheer to your family.
Tickets on sale now! Performances begin November 5. Visit radiocitychristmas.com/newyork.
CIRQUE DU SOLEIL: Cirque du Soleil, Wintuk, the winter adventure that takes the whole family
by storm, returns to New York for its final season! Wintuk plays at the Theater at Madison Square
Garden, November 17 – January 2! Visit cirquedusoleil.com/wintuk.
Mission Foods Mission Foods, one of the leading producers of tortillas worldwide, is
committed to providing quick and easy meal solutions for busy families. Our versatile product
line includes flour and corn tortillas, chips, dips, and a variety of good-for-you products. This
year, we partnered with Share Our Strength®, the leading organization committed to ending
childhood hunger. Join us in supporting the cause this summer with the Mission Menus
Challenge. For innovative recipes, tips and tricks and information on the partnership, visit www.
MissionMenus.com.
Motor Oil Matters Motor Oil Matters is an industry-wide initiative and educational resource
that provides consumers with information needed to make informed decisions regarding
motor oils and their vehicles. The website, www.motoroilmatters.org, helps to raise consumer
awareness about the importance of using high-quality motor oils, and provides industry news,
facts and real-life stories from experts and consumers. The website also offers a Certified
Installer Locator to help consumers find trusted installers that offer high-quality motor oils like
Pennzoil and Quaker State.
My Little Pony The magical My Little Pony brand was introduced in 1983 and quickly became
a favorite of millions of kids around the world, especially girls. Hasbro, Inc. re-introduced the
popular whimsical franchise in 2003 and since then more than 100 million ponies have made
their way into children’s toy boxes globally, along with an extensive range of merchandise from
playsets to backpacks. Visit us at Facebook.com/MyLittlePony and Twitter.com/MyLittlePony!
The National Honey Board The National Honey Board is a federal research and promotion
board authorized to conduct research, marketing and promotion programs to help maintain and
expand markets for honey and honey products. The ten member board represents producers
(beekeepers), packers, importers, and a marketing cooperative. Funded by an assessment of
one cent per pound on domestic and imported honey, the Board’s work is designed to lift the
awareness and use of honey.
Playtex Infant Care Playtex Infant Care, a division of Energizer Personal Care, is a leading
manufacturer and distributor of infant products including the Playtex® Drop-Ins® Bottle System,
Playtex® VentAire® bottles, a variety of spill-proof products including The First Sipster®,
Sipster® and the Insulator® and Coolster® Cups, Ortho-Pro® and Binky® Pacifiers and the
Diaper Genie® Disposal Systems. © 2010 Energizer Personal Care, LLC. Playtex is a licensed
trademark.
Pressman Toy Corp. MASTERMIND, the classic game of strategy from Pressman Toy
Corporation, has had players making and breaking codes for generations. It’s the codemaker
vs. the codebreaker! Solve your opponent’s code in fewer turns than it takes your opponent to
solve your code. With 2,401 combinations possible, it’s a mind-bending challenge every time the
game is played. New versions for kids include Animal MASTERMIND Towers and SpongeBob
MASTERMIND Towers. Learn more at www.mastermindboardgame.com.
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Logo 1 - gradient logo placed on a colored background
Logo 2 - gradient logo placed on a white background
Use the version below when the logo is shown at a small size
(it makes it easier to read)
Logo 3 - solid logo on a colored background
Logo 4 - solid logo on a white background
Quickie Manufacturing Corporation Real Housewife Tamra Barney, new Quickie
spokesperson, is staffing the Quickie booth throughout BlogHer! Quickie Manufacturing
Corporation distributes innovative cleaning products to create an efficient and fast cleaning
experience. Quickie’s green cleaning line offers a Quickie clean without harsh chemicals.
Quickie also manufactures a variety of multi-purpose tools under the Lysol® brand. For more
information, follow @CleaningQuickie on Twitter and, if you like what you see, become a fan of
us on Facebook at facebook.com/quickieclean.
RepHresh RepHresh has a line of feminine health products that are effective, doctor
recommended brands that truly make a difference in the lives of women. The products include
RepHresh Vaginal Gel, RepHresh Pro-B and Replens Vaginal Moisturizer. One of the newest
products on the market is RepHresh Brilliant pH tampons, a tampon that reduces the usual vaginal
pH increase during your period. www.rephresh.com, www.pro-b.com, www.rephreshbrilliant.
com, www.replens.com
SOYJOY For almost 40 years, consumers and retailers have trusted Pharmavite, LLC for
high-quality, science-based products that contribute to optimal health and overall wellness.
Pharmavite is a provider of great-tasting, nutritious products, like SOYJOY. SOYJOY is an allnatural, simply baked mix of whole soy and real fruit. (www.soyjoy.com)
Sprout Sprout is the first 24-hour preschool destination available on TV, on demand and online
at SproutOnline.com for kids ages 2-5 and their families. Featuring trusted favorites like The
Wiggles and Sesame Street, plus innovative Sprout originals such as The Sunny Side Up Show
and The Good Night Show, there’s always something for you and your preschooler to share
together. At Sprout, we believe that everyday moments matter most.
stride rite stride rite is about more than shoes. It’s a 90 year old heritage that understands
that life is full of ups and downs, climbing and exploring, and discovering ten little toes. It’s
about sending your little one off to big adventures of their own knowing you’ve done all you can
to prepare them for those bright-blue-sky, gold-star-on-your-forehead kind of days. It’s about
people who know that while the days are long, the years will fly by and a brand that knows that
every shoe needs to meet standards higher than your own. Helping to give you confidence in
times when stumbles and falls need a hand to get right back up and keep on going. stride rite is
there to take that first step with you, always moving forward but never forgetting the fun, trusting
your little one can go anywhere, do anything, and be whatever they want to be, on the way from
hope-I-can to hey, Mom, look-at-me! Visit www.striderite.com to learn more.
Terra Chips Founded in 1990, Terra has earned a reputation for creating chef-inspired,
!
masterful combinations of unique exotic vegetable and potato chips. A pioneer in the Natural
Snacks market, Terra has provided consumers with delicious chips with incredible flavor, vibrant
color, satisfying crunch and natural goodness. From our classic Original Exotic Vegetable Chips
to our distinctive Krinkle-Cut Sweet Potato Chips, Terra Chips are committed to providing
consumers with a deliciously different snack experience.
Thermos Since 1904, Thermos has provided unique solutions for keeping food and beverages
hot, cold and fresh. Today, Thermos is a global manufacturer of an expanding range of innovative
portable food and beverage containers that provide a more comfortable, enjoyable eating and
drinking experience for people on the go. Hot matters™ Cold matters™ It matters™.
Timex Timex is an iconic brand with a rich heritage. Timex has been making timepieces of
quality and distinction since 1854. Today the product range includes men and women’s sports,
outdoor, and style watches designed to suit a wide range of technical needs and fashion tastes.
White House Black Market Our greatest passion is to make women feel beautiful. That’s
what this brand is about. And our clothing is a symbol of who we are: the honest simplicity of
black and white, and the remarkable individuality of the different styles we create from it. We are
bold and graceful at cocktail hour, we are sophisticated and chic on the weekends, we enter a
room on any given day and our hope is to brighten it. No matter what we’re designing, we’re
always devoted to ensuring that the beauty of each piece is apparent in every single detail. And
we want you to feel that every place you go is more beautiful...simply because you’re there.
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SUPPORTING CONFERENCE SPONSORS
Bloganthropy.org Bloganthropy.org is dedicated to connecting social media users with
corporate giving and PR departments, to encourage and facilitate charitable donations. The
organization also empowers bloggers to become philanthropic leaders in their communities. By
launching signature Bloganthropy service projects, providing informational content and webinars,
and supporting blogger charity initiatives, we inspire and amplify acts of compassion in the
social media community. Take the pledge to use your social media influence for good at Bloganthropy.org.
Eden Fantasys EdenFantasys.com is much more than just retail. At EdenFantasys.com
you’ll find: a wide selection of quality products, a welcoming sex-positive community, fun and
free Review Programs, thousands of honest product reviews and videos by real people, as well
as lively discussions and polls on the well categorized forums. Eden Fantasys also hosts the
entertaining and informative SexIs Magazine, and Eden Café, the community-based blog. There
are so many ways to join the conversation!
JELL-O JELL-O has been bringing smiles to adults and kids for more than 100 years. As the
BRAND
largest-selling prepared dessert in America, approximately 420 million boxes and 1 billion cups
of JELL-O are sold in the U.S. each year. Whether you’re looking for the refreshment of JELL-O
gelatin, the creamy indulgence of Mousse Temptations by JELL-O, or the delicious taste of
pudding snacks, every palate will be satisfied.
KidsHealth Is it safe to exercise during pregnancy? When can I wear a bra? Is my penis
normal? Each year, more than 150 million parents, kids, and teens turn to KidsHealth.org for
expert answers, making it the Web’s most-visited site devoted to children’s health and parenting.
Check us out today and discover why we’ve been honored as one of the 50 Coolest Websites by
TIME magazine and the Best Family Health Site “For Moms” by Good Housekeeping.
Lansinoh Our Lansinoh family started over 25 years ago with a breastfeeding mom creating
her own pure lanolin nipple cream when no other could be found. Today, our breastfeeding and
baby supplies are still made by moms, for moms. We’ll always take our mothers seriously and
their needs personally, creating high-quality products moms want and can trust as they nurture
their babies and develop a special bond only formed in motherhood.
Macaroni Kid Macaroni Kid creates opportunities for Moms to publish their own hyper-local
e-newsletters of events and activities for kids and families. Macaroni Kid is proud to count more
than 60 amazing women in our ever growing community of publisher moms. From Southampton
NY, to Santa Monica CA, Macaroni Kid informs and educates readers about local ways to
entertain, stimulate and exhaust their kids.
Perinatal Nutrition Working Group A program of the National Healthy Mothers, Health
Babies Coalition (HMHB), the Perinatal Nutrition Working Group (PNWG) is comprised of top
professors of obstetrics, doctors of nutrition and registered dietitians who serve as an evidencebased resource to physicians, organizations and women about eating seafood during pregnancy.
PNWG members are recognized leaders and resources in maternal and child health.
National Pork Board The National Pork Board manages communication with U.S. pork
producers and the public through Checkoff-funded research, promotions and consumer
information programs. Find out more about the National Pork Board along with tools and recipes for
preparing pork at TheOtherWhiteMeat.com. Also, visit our sponsored blog, PorkKnifeandSpoon.
com, for your daily “pork fix!”
RedPlum RedPlum brings consumers relevant offers and good deals on the brands they want
most to best stretch their budgets. We deliver deals on a weekly basis to over 100 million
shoppers in the mailbox, in the newspaper, in-store and online. At redplum.com, you will find
one of the largest collections of printable coupons, coupon codes and savings tips along with
the best deals and the sweetest coupons plus trends, tips and inside information.
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thredUP Kids thredUP is the way America’s busiest families conveniently exchange kids
clothing online. Parents can swap boxes of clothes that no longer fit kids for stylish ones
that will. thredUP coordinates swaps among groups of your closest friends or connects you
with thousands of families nationwide. There’s no bidding, no auction lots, no rifling through
consignment racks, and absolutely no trips to the post office. All swaps are done online, with
scheduled home pick-up and delivery. thredUP is the next generation of swapping - a kids
clothing revolution! http://www.thredup.com/blogher
SkinnyScoop 80% of women initiate sex 1-2 times out of 10. 53% have sent their child to
school with a slight fever. Shocked? Enter SkinnyScoop.com – the first-ever polling forum that
takes the pulse on what’s top of mind for today’s modern woman. From Parenting & Discipline
to Sex & Relationships to Tween, Teens & Beyond; no topic is taboo! Members emotionally
and geographically unite, sharing their collective wisdom and honest insights into the hottest
conversational trend-lines.
MEDIA SPONSORS
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SPEAKERS
Adria Richards
Adria Richards is dedicated to empowering people through technology. As an organic technology consultant, trainer and speaker, she
explains complex ideas in easy to
understand terms. Read her full bio here.
Alexandra Vega
Alex is co-founder and design director of the queer girl culture media website Autostraddle. She also
works as a freelance print, web and
production designer in NYC, the
same city where she graduated with a degree
in Graphic Design from the Fashion Institute of
Technology in 2007. Read her full bio here.
Alison Stewart
Most recently Alison Stewart (CoAnchor, Need to Know on PBS) was
the founding host of NPR’s breakthrough multiplatform news program, “The Bryant Park Project,”
the first public radio news program to seamlessly
incorporate audio, video and social media. She
also guest hosted the network’s flagship programs “Weekend Edition” and “Talk of the Nation.” Read her full bio here.
Amy Lupold Bair
Amy Lupold Bair, blogger, social
media marketer, and mom, is the
founder of Resourceful Mommy
Media. In 2008, Amy burst onto the
social media scene inventing the
Twitter Party – a hashtagged social event with
panelists and a conversational theme catering to
the needs of clients ranging from e-commerce
start-ups to nationally recognized trusted brands.
Read her full bio here.
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Amy Mascott
Amy Mascott is the creator of teach
mama, where her focus is to share
the tools and resources parents
need to be the best teachers for
their children. By capitalizing on
learning opportunities in the every day and using
games and play to get her own children prepared
for school, Amy is paving the way for a more
modern “lifestyle of learning” and empowering
other parents to do the same. Read her full bio
here.
Amy Windsor
Amy Windsor has been an avid
photographer since 2000 and
regularly showcases her work
on her blog. She has been using
Photoshop to erase drool off chins,
lighten dark circles under eyes, and remove dirt
spots on clothing for 10 years and through three
sons’ toddlerhoods. Read her full bio here.
Ana Roca Castro
After implementing Oracle Systems
for the Food and Agricultural Organization of the United Nations, Ana
Roca Castro (@AnaRC) decided to
take on a new challenge by starting her own development company. In the last
two years with Premier Social Media, AnaRC and
her team have developed 2 internal Social Networks (one for Diplomats and Ambassadors and
one for an oil company), over 50 Facebook/My
Space applications, 34 iPhone apps, more than
100 widgets and over a dozen Twitter Applications. Read her full bio here.
Anissa Mayhew
In 2004 Anissa got two surprises...
her toddler had cancer and she
started a blog. Years went by, her
daughter survived, the family went
through a LOT, and the blog, www.
hope4peyton.org, remained. 2009 brought a year
of many changes. Read her full bio here.
Ann Friedman
Ann Friedman is the deputy editor of The American Prospect, a
monthly progressive political magazine, and an editor of Feministing.
com, a leading feminist blog. She
was previously the editor of the Prospect’s Web
site. Read her full bio here.
Anna Lefler
Anna Lefler (@AnnaLefler) is an
award-winning writer and humorist
whose work has appeared online at
McSweeney’s Internet Tendency,
TheBigJewel, MyPheme, FunnyNotSlutty and HumorPress. Her essays on modern motherhood have been nationally syndicated
and her fiction has been presented onstage by
WordTheatre Los Angeles. Read her full bio here.
Annie @ PhD in Parenting
Annie (@phdinparenting) has been
blogging about the art and science
of parenting at the PhD in Parenting
Blog since May 2008. She is a social, political and consumer advocate on issues of importance to parents, women
and children. Read her full bio here.
Aunt Becky
Bored by her constant yapping,
Becky Sherrick Harks was plugged
into a blank Wordpress blog in
2004 by her husband, The Daver.
Confused by the idea that anyone
would be interested in what she had to eat for
lunch that day, she slowly pecked out a blog
post, riddled with spelling and gramatical errors
and hit the publish button. Read her full bio here.
AV Flox
AV Flox edits Sex and the 405, a
site that shows what your newspaper would look like if it had a sex
section -- and a sense of humor.
Here, AV covers news and research surrounding
sex, laws affecting what we do in our bedrooms
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and with our bodies, as well as the raunchier side
of celebrity gossip. Read her full bio here.
Beth Terry
In June of 2007, Oakland bookkeeper Beth Terry read the article
and saw the photo that changed
her life. The article was “Plastic
Ocean” and the photo was that of
a dead sea bird, its belly full of plastic pieces:
bottle caps, cigarette lighters, even a toothbrush.
Read her full bio here.
Carleen Brice
Carleen Brice’s debut novel, Orange Mint and Honey, was an Essence “Recommended Read” and
a Target “Bookmarked Breakout
Book.” For this book, she won the
2009 First Novelist Award from the Black Caucus
of the American Library Association and the 2008
Break Out Author Award at the African American
Literary Awards Show. Read her full bio here.
Carmen Hudson
Carmen Hudson is CEO and founder of Tweetajob, an innovative social
recruiting platform. Prior to launching Tweetajob, Carmen was Senior
Manager of Talent Acquisition for
Yahoo!. Read her full bio here.
Carol Gillott
Carol Gillott paints Paris dreams in
watercolor daily for her blog www.
parisbreakfast.com
Part travelogue, part sketch-blog,
all paean to pastries and the sweet life, Parisbreakfast was started in 2006 on a dare. Read
her full bio here.
Catherine Holecko
Since 2006, Catherine Holecko has
been blogging about motherhood,
her country mouse life, her (former)
city mouse life, and whatever else
is on her mind at mayberrymom.
Dianne Jacob
Dianne Jacob is a writing coach
for both aspiring and experienced
non-fiction writers, specializing in
freelance writing, book proposals
and blogs. She started her blog,
Will Write for Food: Pithy Snippets about Food
Writing, in 2009 as a way to extend her book, Will
Write for Food: The Complete Guide to Writing
Cookbooks, Restaurant Reviews, Articles, Memoir, Fiction, and More. Read her full bio here.
com (and on Twitter since 2008). A former magazine editor and website editor/producer, she now
balances blogging, tweeting, Facebooking, freelance writing, and maintaining her own fitness
website with a volunteer job schlepping large
electronic piano keyboards at her kids’ school.
Read her full bio here.
Cecily Kellogg
Cecily Kellogg discovered blogs totally by accident in 2003. She immediately dumped her passion for
poetry and found her writing voice
at last when she launched her blog
called “And I Wasted All That Birth Control”
chronicling her struggles with infertility in March
of 2004. Read her full bio here.
Dushi Yanthini
I am currently working as a journalist/photojournalist/blogger
in
Sri Lanka. I have been working as
a journalist for 17 years, covering
the three decades long conflict and
peace. Read her full bio here.
Celeste Lindell
Celeste has been blogging at Average Jane since 2004. It’s a personal
blog about cats, recipes, singing in
a rock band, playing geeky games,
hanging out with friends, jumping
into social media with both feet, being a cool
aunt, living in the suburbs, and anything else that
seems worth mentioning at the time. Read her
full bio here.
Elisa Camahort Page
As BlogHer’s COO, Elisa Camahort Page leads events, marketing,
public relations and research for
BlogHer, while working to ensure
that all company operations deliver
to plan. Prior to co-founding BlogHer, Elisa ran
a marketing consultancy, Worker Bees, that was
among the first to integrate corporate marketing strategies into the social media environment.
Read her full bio here.
Danielle Wiley
Danielle Wiley joined Edelman in
January 2007 as Vice President of
the Chicago Interactive Solutions office. In this role, she oversaw many
of the division’s major accounts, including Barilla US, Dairy Management Inc. and
Wrigley. Read her full bio here.
Erin “Ed” Donahue
Erin ‘Ed’ Donahue is a software engineer in Colorado. She graduated
from Depauw University in 2009
with a degree in Computer Science.
Read her full bio here.
Denise Tanton
Denise is the BlogHer Community
Manager who started her life on the
internet by developing a serious
addiction to chat at iVillage. From
there she was employed at Women.
com as a Message Board Moderator and WebMd
as a Senior Community Moderator. Read her full
bio here.
Erin Kotecki Vest
Erin Kotecki Vest is Political Director
and Producer of Special Projects
for BlogHer, Inc. In that capacity,
Erin spearheads BlogHer’s initiative
to connect community members
directly to legislators and policy-makers. Read
her full bio here.
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Esra’a Al Shafei
Esra’a Al Shafei is the founder and Executive Director of MideastYouth.com, a grassroots, indigenous digital network that leverages the power
of new media to facilitate the struggle against
oppression in the Middle East and North Africa.
She is driven by her passion for civil engagement, freedom of speech, and employing innovative solutions to pervasive and persistent human
problems. Read her full bio here.
pageviews of its show page. Read her full bio
here.
Gina McCauley
Called “the Dean of Black Bloggers” and “a woman who’s on the
cutting edge of the internet and
social media,” Gina McCauley is
one of the most influential African
American digital media content creators in the
world. In 2007, she was named to ESSENCE
magazine’s list of the 25 Most Influential African
Americans. Read her full bio here.
Florinda Pendley Vasquez
Florinda Pendley Vasquez started
blogging at The 3 R’s Blog: Reading, ‘Riting, and Randomness in
March 2007 because she was losing track of the books she’d read
- but because she suspected that books would
not be the only thing she blogged about, she
gave her blog a name that would allow her some
wiggle room. Read her full bio here.
Gloria Feldt
Gloria Feldt is a leading activist and
author who blogs about women’s
lives, rights, and leadership from
where the personal meets the political. Her newest book, No Excuses: 9 Ways Women Can Change How We Think
About Power ~ Tools for Leading an Unlimited
Life, will be published October, 2010. Read her
full bio here.
Freshta Basik-Raskh
Freshta Basik-Raskh is a proud recipient of the 2010 Blogher Scholarship. Freshta has been a contributing blogger to the Afghan Women’s
Writing Project since of May of
2009. Read her full bio here.
Grace Bonney
Grace Bonney is the founder and
editor of Design*Sponge, a daily
website dedicated to all things
“home” that reaches over 60,000
daily readers. Grace has a unique angle on the
industry, having worked as a contributing editor
at Domino Magazine, CRAFT, and House and
Garden magazines, and as a freelancer with publications like New York Home, Food and Wine, In
Style, Better Homes and Gardens, and New York
Magazine. Read her full bio here.
Gabrielle Blair
Design Mom, praised as a top parenting blog by the Wall Street Journal, Parents Magazine and Better Homes & Gardens, is all about
what you find at the intersection of
Motherhood and Design. From party themes and
new products to book reviews and DIY projects.
Read her full bio here.
Heather McGough
Hello BlogHer! I am excited to be
joining you from the Pacific Northwest where I have spent the past
10 years recruiting for Microsoft.
Read her full bio here.
Genia Stevens
Genia Stevens is the producer and
host of the online lesbian and gay
talk radio show SistersTalk Radio. The show launched in October 2008 and, since that time, has
produced over 175+ episodes, experienced over
400,000+ downloads and enjoyed over 600,000+
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Jan Sokoloff Harness
Jan Sokoloff Harness Jan Sokoloff
Harness is the Chief Creative Instigator for Sokoloff Harness Communications LLC, the company she
launched in 2002. A national presenter on creativity and writing, Jan is the author
of the daily Creative Instigation blog http://creativeinstigation.blogspot.com/ and the Creative
Chai ebook. Read her full bio here.
Jennine Jacob
Jennine Jacob got her first job -as a strawberry picker -- just to
buy clothes. Years later, she typed
“fashion” and “blogs” into Google
and became hooked on blogs about
style. Read her full bio here.
Jenny, Bloggess
Jenny writes for several surprisingly
popular blogs, including TheBloggess.com, Good Mom/Bad Mom
on the Houston Chronicle, Ask the
Bloggess on PNN and “Sex Is Funny (Unless it’s Clown Porn, which is horrifying)”
on SexIs Magazine. She is entirely overrated.
Read her full bio here.
Jean Winegardner
Jean Winegardner claims to be
many things, most of which are
more or less true. Among those
things are writer, mom, autism
mom, wife, declutterer, work-athomer, and person. Read her full bio here.
Jessica Bern
Jessica Bern is the creator/producer of the web series Bernthis.com
about a neurotic woman’s journey
through her weekly visits to her
therapist’s office. Her blog goes by
the same name. Read her full bio here.
Jeannette Kaplun
With over 16 years of experience in
TV, radio, and online media, Jeannette Kaplun is the cofounder and
Chief Content Officer of Todobebé,
Inc. Jeannette oversees the quality, and standards of all Todobebé parenting content. Read
her full bio here.
Jessica Lee
Jessica Lee is an HR professional
based in Washington DC. Her mission? To challenge your preconceived notions of what an HR pro
is. Read her full bio here.
Jenn Korducki
Jenn Korducki is co-founder of
POP! Social Media. Her passion for
entrepreneurship did not happen
overnight, but rather after recognizing a need and realizing that if there
was ever any time in her life meant for taking big
risks in hopes of even bigger rewards, now is it.
Read her full bio here.
Jessica McFadden
Jessica McFadden is A Parent in
Silver Spring, an award-winning
blog that keeps parents in the
Washington, D.C. area informed of
family activities and resources, with
a laugh or two on the side. Read her full bio here.
Jennifer McGuiggan
Jennifer (Jenna) McGuiggan is a
writer and editor who lives in the
rolling hills of southwestern Pennsylvania and longs for the sea. She
is the purveyor of fine writing and
editing at The Word Cellar, her freelance practice
where left brain meets right brain, whimsy shakes
hands with practicality, and communication is
considered a sacred science and time-honored
art. Read her full bio here.
Jill Felska
Jill Felska (@felska) is co-founder
of POP! Social Media – a role that
required her to jump ship from her
9-5 job to acquire. More importantly (in her opinion) she acts as the
company’s resident human sparkler — always
positive and overflowing with energy and ideas.
Read her full bio here.
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topics as varied as social media, parenthood and
women in leadership, she has appeared on both
local and national radio and television shows,
including an appearance on The Oprah Winfrey
Show. Read her full bio here.
Joanne Bamberger
Joanne Bamberger is a recovering attorney, politically progressive
mom AND political analyst living in
the shadow of the nation’s capital.
She’s also known around the blogosphere as PunditMom! Read her full bio here.
Keidra Chaney
Keidra Chaney is a digital strategy
and analytics specialist.. While her
career started in print journalism,
her 10 years of professional communications experience runs the
gamut from marketing strategy and fundraising
to social media marketing and web analytics.
Read her full bio here.
Jory Des Jardins
As BlogHer’s President of Strategic Alliances, Jory Des Jardins develops strategic relationships with
Fortune 500 brands and leads innovative campaigns to integrate
contextual marketing and advertising into communities of women interested in every topic, from
food, health and family to business, finance and
technology. Immediately prior to co-founding
BlogHer, Jory helped high-technology start-ups
Pluck and Rojo launch successful blog syndication initiatives and produced Third Age’s network
of bloggers. Read her full bio here.
Kelcey Kintner
Kelcey Kintner has worked in the
White House, spent years as a
TV reporter/anchor and earned a
graduate degree in journalism from
Columbia. She even once lived in
Montana where she had to drive three hours just
to find sushi. Read her full bio here.
Julie Marsh
Julie Marsh speaks for herself at
The Mom Slant, pontificating on
politics, religion, science, health,
and social issues - all from a parent’s perspective. She’s a regular
political columnist at The Imperfect Parent and
contributes weekly to The Stir on CafeMom.
Read her full bio here.
Kelly Feller
After having been in “traditional” marketing roles for the last 15
years, Kelly Ripley Feller is now a
social media addict and outspoken
(read “loud”) proponent of change
and marketing evolution. She has marketed everything from organic foods and senior housing
to infrared thermometers and computer software
& hardware. Read her full bio here.
Kamy Wicoff
Kamy Wicoff is the Founder of SHE
WRITES, the leading online destination for women who write. At
She Writes, emerging writers, bestselling authors and everyone inbetween can find support, community, services
and information to make every stage of their writing lives easier. Read her full bio here.
Khadijah “Moon” Ali-Coleman
Khadijah “Moon” Ali-Coleman is
the owner of the online artist community www.LiberatedMuse.com
and co-founder of Liberated Muse
Productions an arts-based organization in Washington DC. She is a national
performer, writer and blogger-- managing three
blogs and working as a contributing writer and
editor for two. Read her full bio here.
Karen Walrond
Karen Walrond is a writer, photographer and the creative mind behind the award-winning blog Chookooloonks. A seasoned speaker on
44
Kim Trimble
Kim Trimble has been blogging since
2008. Daughter of a Cajun man and
an Alabama belle, she herself is a
Mississippi girl who grew up in Singapore and along the southern Gulf
Coast and now resides in Birmingham, Alabama,
where she blogs at “Live From the 205”. Read
her full bio here.
Guide to Sex” a funny, frank advice book for new
and seasoned moms. She’s appeared on the
Today show and CNN, and her personal blog,
Motherhood Uncensored, was picked as one of
the London Times’ Top 10 Mom Blogs. Read her
full bio here.
Kristen Kuhn
Kristen Kuhns is the co-founder and
COO of Story of My Life (TM), the
only site online that is dedicated to
preserving life stories and content
forever with a mechanism for actually doing so. She oversees the Operations and
Community projects including The Storytellers
Project which is currently gathering life stories of
interesting groups including WWII Veterans and
non-profit associations. Read her full bio here.
Kimberly Clayton Blaine
Kimberley Clayton Blaine, MA,
MFT, executive producer of the
show, ‘The Go-To Mom’ & Author
of The Internet Mommy & The GoTo Mom’s Parents’ Guide to Emotion Coaching Young Children, has launched a
national campaign to help American parents be
all that they can be in order to give their children
a healthy and fair start. Read her full bio here.
Latoicha Phillips Givens
Latoicha Givens is the founding
member of the firm Phillips Givens,
LLC. Ms. Givens brings a wealth of
knowledge and experience to the
firm. Read her full bio here.
Kimberly Blessing
Kimberly Blessing is a Web developer, standards evangelist, and
technology executive who has
worked with numerous organizations to successfully make the transition to Web standards. She has worked with
organizations large (AOL, PayPal, Comcast) and
small (start-ups and non-profits), and also taken
her knowledge to the classroom (Bryn Mawr College). Read her full bio here.
Laurie Ruettimann
Laurie Ruettimann is a seasoned
and cynical HR professional with
over a decade of experience in
Fortune 500 organizations. A cutting edge, social media maven
and newly minted entrepreneur, Ruettimann is a
sought after speaker, writer and thought leader.
Read her full bio here.
Kimberly Coleman
Kimberly Coleman, a NYC wife and
mom of two sons, writes, speaks
and consults primarily in the NYC
Metro area. Blogging, parenting
young kids, life balance and African
American moms are her primary topics. Read
her full bio here.
Leticia Barr
Leticia Barr is a teacher, mother,
social media consultant, and the
founder of Tech Savvy Mama, a
site that assists parents in finding the best technology products,
websites, and resources for children of all ages.
Tech Savvy Mama was started because of Leticia’s personal experience of bringing a computer
into her home for their now 6 year old daughter.
Read her full bio here.
Kristen Chase
Kristen Chase worked as a musician and college professor before
becoming a mom, blogger, and irreverent sex columnist for ImperfectParent.com and author of “The Mominatrix’s
45
Lexi Esparza
Lexi Esparza is a Latina working
mom living with the man of her
dreams in Beachtown, California.
Her two little girls keep her on her
toes and is excited to be expecting
twins. Read her full bio here.
Lori Falcon
Lori, aka A Cowboy’s Wife, is a
mother of 3 boys and has been
happily married to a real cowboy
for 17+ years. After teaching herself
the ropes of the “world wild web,”
she uses her site, My Wooden Spoon, to share
her passion for cooking, family meal traditions,
and food photography. Read her full bio here.
Lisa Stone
As BlogHer’s CEO, Lisa Stone
works across the entire organization to advocate for bloggers, partners, products, and events that
fulfill our vision. Lisa is a leading
expert on developing successful online communities and interactive programming for women.
Read her full bio here.
Luvvie
I’m Luvvie the Awesome. iRoast,
iRant, iClown, iWallSlide, iBlog.
Read her full bio here.
Maggie, dammit
Maggie created Violence UnSilenced in 2009, after she was forever changed by her experience
working with domestic violence
survivors on a print article for a city
magazine. She was well-aware of how powerfully
the blogging community acted when called upon,
and she wanted to harness that power for ongoing awareness and change. Read her full bio
here.
Liz Henry
Liz Henry is a producer and software developer at BlogHer, the
award-winning blogging network
for women. She has been writing
online since 1990, and has been
a key figure in organizing BarCamp, BarCampBlock, WoolfCamp, and Wiki Wednesday. Read
her full bio here.
Marie Trigona
Marie Trigona has reported from Argentina for numerous media outlets
around the world. A writer, radio
producer, and film maker, her work
focuses on labor struggles, social
movements and human rights in Latin America.
Read her full bio here.
Lizz Winstead
As co-creator and former head
writer of The Daily Show and Air
America Radio co-founder, LIZZ
WINSTEAD is one of the top political satirists in America. As a performer, LIZZ brought her political wit to The Daily
Show as a Correspondent and later to the radio
waves co-hosting Unfiltered, Air America Radio’s
mid morning show, where she brought on board
Hip Hop legend CHUCK D and political big brain
RACHEL MADDOW. Read her full bio here.
Marie Wilson
An advocate of women’s leadership for more than 30 years, Marie
Wilson is founder and President of
The White House Project, creator
of Take Our Daughters to Work ®
Day and author of Closing the Leadership Gap:
Why Women Can and Must Help Run the World
(Viking 2004). In 1998, Wilson founded The White
House Project in order to build a richly diverse,
genuinely representative democracy. Read her
full bio here.
Loralee Choate
Loralee is a wife, mother, and blogger living in the wilds of northern
Utah. She has 4 handsome gentlemen, aged 14, 11,14 months, and a
sweet 4-month-old Little Bug that passed away
in 2003 of SIDS. Read her full bio here.
46
Melissa Silverstein
Melissa Silverstein is a writer, blogger and marketing consultant. She
is an expert in the area of social
media regarding women and Hollywood. Read her full bio here.
Marinka
Marinka lives in NYC with her kids,
husband and cat. She is often exhausted and cranky. Despite such
hardship she manages to give advice on The Mouthy Housewives.
Read the full bio here.
Micaela Preston
When Micaela Preston started
blogging about green & healthy
living way back in 2006, it was
about trying to make sense of all
the scary and often-times conflicting information out there and to figure out how
to ‘go green’ without going broke. Little did she
know, the loquacious medium of blogging would
capture her heart (and suck up all her free-time)!
Read her full bio here.
Marta Wohrle
In 2008, Marta Wöhrle founded
Truth In Aging, a web site and newsletter that provides truthful, unbiased guidance to consumers. Truth
In Aging offers in-depth reviews of skin care, hair
care, health and beauty products, and salon and
clinical treatments. Read her full bio here.
Mary McCarthy
Mary McCarthy writes the humor blog pajamasandcoffee.com,
where she embraces life, literary
and parental mediocrity. @marymac has been a professional writer for 15 years, for newspapers and magazines
including the Washington Post, Baltimore Sun,
Philadelphia Inquirer, Victorian Homes, and a
weekly newspaper humor column. Read her full
bio here.
Michelle Magoffin
Michelle Magoffin goes by Peeved
Michelle online, not as much for
anonymity as for accuracy. She has
been working in the internet industry since 1999 in product management and development. Read her full bio here.
Miriam Salpeter
Highly regarded by colleagues
and clients for her timely, targeted
job search advice and author of
an acclaimed career blog, Miriam
Salpeter’s mission is to encourage, enlighten and
empower job seekers and business owners by
offering a toolbox of practical tips and support.
Read her full bio here.
Megan Hueter
Megan Hueter is the cofounder
WomenTalkSports.com, the first
blog network that focuses exclusively specifically on women’s
sports. In just over a year, Hueter, along with business partners Jane Schonberger and Ann Gaffigan, created a niche community of like-minded
women and men who were passionate about
creating a voice for female athletes in the media.
Read her full bio here.
Mishelle Lane
Mishelle can’t not photograph. She
must; it’s an integral part of who
she is. Read her full bio here.
Megan Jordan
Megan Jordan operates her social
media vehicles in low gear. She
updates her personal blog, Velveteen Mind, whenever she damn
well pleases. Read her full bio here.
Monica Vila
Monica Vila is “Chief Technology
Mom” and co-founder of The Online
Mom, the market leader in providing online and off-line tools to make
parents smarter and more comfort-
47
P. Simran Sethi
Simran Sethi is an Emmy awardwinning journalist and associate
professor at the University of Kansas School of Journalism and Mass
Communications, where she teaches courses on sustainability and environmental
communications. She is currently writing a book
on the psychological barriers to environmental
engagement for Harper Collins. Simran is the
contributing author of Ethical Markets: Growing
the Green Economy, winner of the bronze 2008
Axiom Award for Best Business Ethics Book.
Read her full bio here.
able with the technology that touches their family.
At TheOnlineMom.com, Monica utilizes her more
than 15 years of consumer technology expertise,
her personal experiences as a mother and a PTA
president to help parents bridge the gap between
what their kids know and what parents need to
know to stay ahead in the ever-evolving realm of
technology. Read her full bio here.
Morra Aarons-Mele
Morra Aarons-Mele is the founder
of Women Online, a consulting firm
for companies and causes seeking
to mobilize women online. She is a
blogger and former political consultant. Read her full bio here.
Pam Spaulding
Pam Spaulding is the editor and
publisher of PamsHouseBlend.
com, honored as Best LGBT Blog
in the 2005 and 2006 Weblog
Awards. A regular contributor to
the progressive blogs Pandagon and The Bilerico Project and Huffington Post, Spaulding has
also guest blogged on Firedoglake, Glenn Greenwald’s Unclaimed Territory on Salon, and Americablog. Read her full bio here.
Nancy Watzman
Nancy Watzman is a Denver-based
consultant to the Sunlight Foundation. Over the course of her career
as an investigative journalist and
researcher, she has worked for a
number of Washington-based watchdog and advocacy groups, including Public Campaign, the
Center for Responsive Politics, and the Center
for Public Integrity. Read her full bio here.
Pamela Merritt
Nichelle N. Pace
Nichelle has worked in the advertising/marketing and entertainment industry for 15 years. She has
worked with agencies and production houses in New York, New Jersey, and Philadelphia, for major brands including
Proctor & Gamble, Microsoft/Dell, Estee Lauder,
Puma and Nine West. Read her full bio here.
Pamela Merritt (Shark-Fu) practices
the fine art of bitchitude at AngryBlackBitch.com, where she has developed a blog that offers opinion
pieces on a wide variety of subjects from a black
feminist perspective. Merritt is a contributor to
Feminsting.com and Shakespeare’s Sister. Read
her full bio here.
Nora Leibowitz
Nora is a part-time health policy
wonk, full-time wife and mother,
and the proud owner of a small blog
(www.nonlineargirl.com). She blogs
about parenting, craftiness, Portland and photography. Read her full bio here.
Pauline Karwowski
Pauline Karwowski has been blogging for over three years at Classy
Chaos. She was one of the community keynote speakers at the BlogHer 2009 conferece as well as a panelist on the
Mommy Blogging track. Read her full bio here.
48
Penny Sansevieri
Ryan Marshall
My name is Ryan Marshall and I am
Penny C. Sansevieri, CEO and
a photographer/blogger who accifounder of Author Marketing Exdently blogged his way into an acperts, Inc., is a best-selling author
tual photography career after the
and internationally recognized
success of a maternity series that
book marketing and media relations expert. Her
I created documenting my wife’s pregnancy excompany is one of the leaders in the publishing
ploded on the net. Read his full bio here.
industry and has developed some of the innovative Social Media/Internet book marketing camSahar Aker
paigns. Read her full bio here.
Sahar Aker is a veteran TV News
Health Reporter who has had her
Rachel Devine
stories featured on CNN and local
Rachel Devine is a commercial
TV stations across the country. She
photographer working in the kids’
has been a trusted health journalist
fashion, editorial and advertising
since 1994 and has interviewed hundreds of docindustry since 1995. She began
tors and patients in multiple cities over the years.
photo-blogging daily life in 2005 as
Read her full bio here.
“sesame ellis” and it has become her passion to
show people how to use their fancy cameras off
Sarah Conley
the Auto setting. Read her full bio here.
Sarah Conley is a savvy plus-sized
fashionista and all around digital
Rita Arens
darling. After founding StyleITOnRita Arens is the assignment and
line.com nearly 4 years ago, she
syndication editor for BlogHer. Her
began her career in social media
writing has appeared in Scholastic
as a community manager for Coutorture Media’s
Parent & Child, Babble, The Kansas
groundbreaking blogger network. Read her full
City Star, SuperEco, The Rockhurst
bio here.
Review and other outstanding print and online
publishing venues. Read her full bio here.
Sarah Granger
Roni Noone
Sarah Granger is a polymath who
Roni started blogging in 2005 as a
blogs about pretty much everything
way to help her stay accountable on
but food. A techie by training, she
her personal weight-loss journey.
has over 20 years of experience
Five years later, her mission is sim- with web start-ups, online publishing and social
ple: inspire and share her ideas to media. Read her full bio here.
live a lighter, healthier life. Read her full bio here.
Sarah W. Caron
Rosemary Jean-Louis
Sarah W. Caron is an award-winning
Rosemary Jean-Louis (a.k.a. @thefreelance writer and editor with a
sexygeek) is the Chief Consultant,
passion for parenting, food, technolWriter/ Geek at the Geek Treatogy and style. A graduate of Barnard
ment, a web communications and
College, Sarah has written for nucontent management company merous publications including iVillage, Glamour.
that creates sites from “the content up.” Read com and Tablespoon.com. Read her full bio here.
her full bio here.
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Shannon Des Roches Rosa
tral Valley 8 years ago, where she lives with her
I’m the BlogHer Contributing Editor husband and two very active boys. Read her full
on parenting children with special bio here.
needs, and I’m at your service. New
Stacey Ferguson
autism parents, questioning auStacey Ferguson is a Senior Attism parents, angry autism parents,
torney in the FTC’s Division of
lonely autism parents - I am happy to answer your
Advertising Practices, where her
questions about autism, because I’ve been you.
workload focuses primarily on adSometimes I still am. Read her full bio here.
vertising issues related to the InterSharlyn Lauby
net and high-tech goods and services, such as
Named one of the Top 25 HR Digital spyware and adware, peer-to-peer file sharing,
Influencers in 2009, Sharlyn Lauby, digital rights management, and word-of-mouth
SPHR, CPLP is the publisher of HR marketing online. Read her full bio here.
Bartender: a blog that’s a friendly
place to discuss workplace issues. Stefania Pomponi Butler
The blog tackles everyday workplace topics in the Stefania Pomponi Butler aka CityMama is proud
casual, conversational manner you would expect mother to “Bunny” and “Wallie” and wife to “J.”
at your favorite neighborhood restaurant or bar. She is a professional blogger/writer/editor/producer who covers style, food, pop culture, and (of
Read her full bio here.
course) parenting with a cheeky twist. Read her
Sharon daVanport
full bio here.
Sharon is originally from Texas, but
Stephanie Bergman
has made her home in Lincoln, NeStephanie Bergman is senior prodbraska for the past 15 years. Her
uct manager for Yola.com, helping
educational goals include a focus
small businesses all over the world
interest in Communications and Soestablish a presence online. Previciology. Read her full bio here.
ously, Stephanie was Vice President
Shazia Mistry
of Product Management for Wello Horld, a stealth
Web 2.0 startup, and Director of Product ManI was born in the tiny Caribbean is- agement for MySpace, where she developed and
land of Trinidad, but currently I live ran Product Management for their Developer (apin Toronto, Canada, and yes, I of- plications) Platform. Read her full bio here.
ten think I’m crazy for leaving the
warmth!! I am a mother of 3 boys, blogging at AdStephanie C. Roberts
ventures in Motherhood. Read her full bio here.
Stephanie C. Roberts is a documentary photographer and the creator
Shireen Mitchell
of LittlePurpleCow Productions. In
Shireen Mitchell is known for her provocative and
2009 she and project partner, Jen
insightful style ofengaging audiences. She speaks
Lemen, won the “Name Your Dream
with energy and enthusiasm on the widearray of Assignment” photography competition spontopics that she covers. Read her full bio here.
sored by Microsoft and Lenovo, awarding the
shutter sisters $50,000 to execute a 12-month
Silvia Martinez
Born and raised in Mexico where personal assignment, “Picture Hope.” Read her
she worked as a Human Resources full bio here.
Executive and University Professor,
Silvia moved to the California Cen-
50
Stephanie Himel-Nelson
Stephanie Himel-Nelson is the New
Media Director for Blue Star Families, a nonpartisan, nonprofit organization dedicated to supporting
and empowering military families.
Stephanie was a founding member of BSF, responsible for building the organization’s online
presence and social media strategy from the
ground up. Read her full bio here.
Susan Wagner
Susan Wagner is the managing editor of BlogHer’s Style content; she is
also the author of The Working Closet blog at Work it, Mom, and a contributor at Cool Mom Picks, as well
as serving as the editor of Aol’s Holidash blog. Offline, Susan’s work has appeared in the anthologies Sleep is for the Weak and Kirtsy Takes a Bow.
Read her full bio here.
Stephanie Stiavetti
Stephanie Stiavetti is a food writer
living in the San Francisco Bay Area.
While she now makes her living as
a culinary wordsmith, in another
lifetime she spent nearly a decade
working in the IT/tech field for such big names here.
as Lucasfilm and the University of California, San
Francisco. Read her full bio here.
Susan Getgood
Susan Getgood has been involved
in online marketing since the early
90s, and watched the web evolve
from the first browsers to the interactive communities we participate
in today. Since 2004, she has been helping organizations integrate social media into their marketing strategies to meet their customers online,
build their brands and drive revenue. Read her
full bio here.
Susan Niebur
Dr. Susan M. Niebur writes about
life with preschoolers at ToddlerPlanet, life with cancer at Mothers
With Cancer, life at work as one of
a few Women in Planetary Science,
and the life of scientists and engineers creating
breathtaking missions to explore other planets
in her upcoming book, Meeting the Challenge: A
History of NASA’s Discovery Program. Read her
full bio here.
Suzanne Fortin
Suzanne Fortin has been blogging
at Big Blue Wave since 2006 from
Ottawa, Ontario, Canada. She also
writes a bi-weekly column at NoApologies.ca. Read her full bio
Suzanne Reisman
Suzanne Reisman lives in Manhattan with her husband and 13 lb. rabbit, but in honor of her Chicago-area
roots, insists on referring to soda
as “pop” and sneakers as “gym
shoes.” She loves exploring the unusual and is
the author of “Off the Beaten (Subway) Track:
New York City’s Best Unusual Attractions.” Read
her full bio here.
Taryn Pisaneschi
Often referred to as the business
owner’s right side of their brain,
Taryn Pisaneschi’s (@TarynP) passion is in working with solopreneurs
through medium-sized companies
to help them understand not just WHY but actually HOW to leverage and implement traditional
marketing, intentional and strategic networking
and new media marketing for the biggest impact
with the least amount of money invested. Read
her full bio here.
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Tess Danesi
Often based on her own explorations in the world of D/s and BDSM,
Tess Danesi looks into the darker
side of erotica, writing with raw
honesty about that shadowy area where pain becomes pleasure and pleasure pain. Tess has been
published in several anthologies including Pleasure Bound by Alison Tyler, Do Not Disturb and
Bottoms Up by Rachel Kramer Bussel as well as
in Time Out New York. Read her full bio here.
Tracy Osborn
Tracy Osborn is a web designer and
front-end developer living in Silicon
Valley. She loves the web! Read her
full bio here.
Wendi Aarons
Wendi Aarons lives in Austin, Texas with her family. In the past few
years, she has written for McSweeneys.net, The Big Jewel, HybridMom, Austin Woman Magazine and
Parentwise: Austin where three of her essays have
won Gold awards from Parenting Publications of
America. Read her full bio here.
Twanna A. Hines
Twanna A. Hines is a New Yorkbased writer and sexpot. Her commentary has been heard on NPR,
Sirius Satellite Radio and CBC.
Read her full bio here.
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