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Bar Food & Profitability
How Adding Fried Mozzarella, Tapas and Sliders
Can Help Your Bar Profits Soar
w w w. fo o d s e r v i ce wa re h o u s e.co m
Bar profits are typically centered on drinks served in the bar. Liquor,
beer and wine sales are high income generators on their own.
Adding a food menu of pub grub, appetizers or meals is another way
of generating increased revenue. However, for many bar operators
the decision to add bar food to the menu requires significant
analysis in terms of financial and customer demographics.
There are many factors that contribute to the decision to serve
bar food. For one, the food menu, while influenced by your
overall restaurant concept, is contingent upon your kitchen
equipment. Installing the correct equipment assures that you
are prepared to cook the items you want. Hiring additional
labor is also something to consider, depending on your service
style, the location of the kitchen and food presentation.
This paper serves as a guide to how you can see the most benefit
and profit from implementing a food menu in your bar operation.
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How to Determine What Food Items to Serve in Your Bar
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•‡”˜‡•–”‹…–Ž›…Š‹’•ƒ†•ƒŽ•ƒ‘”ˆ—ŽŽ„Ž‘™•–‡ƒƒ†’‘–ƒ–‘†‹‡”•Ǥ‘”•‘‡„ƒ”•ǡ‹–ƒ‡••‡•‡–‘•‡”˜‡
•–”‹…–Ž›ƒ’’‡–‹œ‡”•ǡ‘”Œ—•–ƒŠƒ’’›Š‘—”ˆ‘‘†‡—–‘•—’’‘”––Š‡Šƒ’’›Š‘—”†”‹‡—Ǥ–‹ŽŽ‘–Š‡”•
•‡”˜‡ƒˆ—ŽŽ†‹‡”‡—ǡ™‹–Šƒ’’‡–‹œ‡”•ǡ‡–”±‡•ƒ††‡••‡”–•–‘„‘‘–ǤŠƒ–›‘—…Š‘‘•‡–‘†‘†‡’‡†•
‘›‘—”ˆ‘‘†…‘•–„—†‰‡–ǡ›‘—”‹–…Š‡‡“—‹’‡–ǡ›‘—”•–ƒˆˆƒ†›‘—”…Ž‹‡–‡Ž‡Ǥ
Š‡…—Ž–‹˜ƒ–‹‰ƒˆ‘‘†‡—–‘‹…‘”’‘”ƒ–‡‹–‘›‘—”„ƒ”ǡ‹–‡‰”ƒ–‡–Š‡ˆ‘‘†•‹–‘›‘—”‘˜‡”ƒŽŽ„ƒ”…‘…‡’–
‹ˆ›‘—…ƒǤƒ›„ƒ”‘’‡”ƒ–‘”•…Š‘‘•‡–‘‹…‘”’‘”ƒ–‡‡ƒ•›ƒ†…”‘™†Ǧ’Ž‡ƒ•‹‰ˆ”‹‡†ˆ‘‘†•‹–‘–Š‡‡—ǡ
™Š‹Ž‡‘–Š‡”•ϐ‹†–Šƒ––ƒ’ƒ•Ȅ•ƒŽŽ’Žƒ–‡•‹•’‹”‡†ˆ”‘’ƒ‹•Š…—‹•‹‡Ȅ„‡––‡”•—‹––Š‡‘˜‡”ƒŽŽ…‘…‡’–Ǥ
–‹ŽŽǡ†‘ǯ–Ž‡–›‘—”…‘…‡’–Ž‹‹–›‘—”ˆ‘‘†‘ˆˆ‡”‹‰•Ǥ˜‡‹ˆ›‘—”—ƒ•’‘”–•„ƒ”ǡ›‘—ƒ›…Š‘‘•‡–‘•‡–
›‘—”•‡Žˆƒ’ƒ”–ˆ”‘‘–Š‡”•‹›‘—”‡‹‰Š„‘”Š‘‘†„›†‘‹‰ƒ™ƒ›™‹–Š•–”‹…–Ž›…Š‹…‡™‹‰•ƒ†…Š‹’•ƒ†
•…ƒŽ‹‰—’–‘‰‘—”‡––”—ˆϐŽ‡•ˆ”‹‡•ƒ†”‹…ŠŽ‘„•–‡”ƒ…ƒ†…Š‡‡•‡Ǥ
ƒ•‡† ‘ ›‘—” „—†‰‡–ǡ†‡‘‰”ƒ’Š‹…”‡•‡ƒ”…Šƒ†‹–…Š‡Žƒ›‘—–ǡ›‘—…ƒ†‡–‡”‹‡ƒˆ‘‘† ‡— –Šƒ–
•—‹–•›‘—”‡•–ƒ„Ž‹•Š‡–Ǥ‡Ž‘™ƒ”‡•‡˜‡”ƒŽ…‘‘–›’‡•‘ˆˆ‘‘†‘ˆˆ‡”‡†‹„ƒ”•ǣ
Pub food
Š‡ƒŽŽ›‘—•‡”˜‡‹•’—„‰”—„ǡ›‘—…ƒŽ‹‹–›‘—”‹–…Š‡‘’‡”ƒ–‹‘•
ƒ†•–‹ŽŽƒ’’‡ƒŽ–‘ƒ™‹†‡…—•–‘‡”„ƒ•‡ǡ†‡’‡†‹‰‘›‘—”…Ž‹‡–‡Ž‡Ǥ
ƒ›„ƒ”‘’‡”ƒ–‘”•ϐ‹†–Šƒ–‘‹‘”‹‰•ƒ†…Š‹…‡ϐ‹‰‡”•ƒ”‡ƒŽŽ–Š‡›
‡‡†–‘‹’”‘˜‡–Š‡‹”’”‘ϐ‹–•Ǥ‘”–Š‹•‹†‘ˆ„ƒ”ˆ‘‘†ǡƒ…‘‡”…‹ƒŽ
ˆ”›‡”–›’‹…ƒŽŽ›†‘‡•–Š‡Œ‘„Ǥ”‹‡†ˆ‘‘†•ƒ”‡…‘‘ǡ„—–‘™–Šƒ–
–Š‡•›‹•–Š‡Ž‹‹–Ǥ‘•‹†‡”–™‹•–•‘–”ƒ†‹–‹‘ǡŽ‹‡•‡”˜‹‰ƒ„‘™Ž‘ˆ
Š——•™‹–Š˜‡‰‰‹‡•†‹’’‡”•Ǥ‡”‡ƒ”‡•‘‡‘–Š‡”‡šƒ’Ž‡•ǣ
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Barbeque chicken wings
Queso dip
Onion rings
Chips and salsa
Tapas
‡‘ˆ–Š‡–”‡†•‹–Š‡„ƒ”ƒ†”‡•–ƒ—”ƒ–™‘”Ž†‹•–ƒ’ƒ•ǡ™Š‹…Š”‡ˆ‡”•–‘–Š‡’ƒ‹•Š–‡”ˆ‘”ƒ˜ƒ”‹‡–›
‘ˆƒ’’‡–‹œ‡”•‘”•ƒŽŽ’Žƒ–‡•Ǥ–ƒ’ƒ•‡—‘ˆ–‡ϐ‹–•™‹–Šƒ•Ž‹‰Š–Ž›‘”‡—’•…ƒŽ‡…‘…‡’–ǡƒ†’”‘˜‹†‡•
’ƒ–”‘•–Š‡ƒ„‹Ž‹–›–‘‘”†‡”•ƒŽŽ’‘”–‹‘•‘ˆ‰‘—”‡–ˆ‘‘†Ǥ
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Lamb meatballs in mint curry sauce
Steak skewers with spicy teriyaki Bacon-­‐wrapped asparagus with garlic aioli
Cured meats, olives and cheeses EQ U IP M EN T
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Full dinners
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ƒ……‘‘†ƒ–‡ ›‘—” ’ƒ–”‘ǯ• …”ƒ˜‹‰• ˆ‘” ƒ Ž‹––Ž‡ ‘”‡
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ƒ†Ž‹‹–›‘—”‡—–‘ƒ•ƒŽŽ—„‡”‘ˆ•’‡…‹ƒŽ–›†‹•Š‡•Ǥ
‘•‹†‡”–Š‡•‡‹†‡ƒ•ˆ‘”‡–”±‡‹–‡•ǣ
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Food Handler’s Permit It’s important to consider the food safety ŝŵƉůŝĐĂƟŽŶƐŽĨďĂƌƚĞŶĚĞƌƐŚĂŶĚůŝŶŐĂŶĚ
ƉƌĞƉĂƌŝŶŐĨŽŽĚŝŶĂĚĚŝƟŽŶƚŽƚŚĞŝƌŶŽƌŵĂů
ƌĞƐƉŽŶƐŝďŝůŝƟĞƐ͘ŽŶƐŝĚĞƌĐƌŽƐƐͲƚƌĂŝŶŝŶŐ
LJŽƵƌďĂƌƚĞŶĚĞƌƐĂŶĚĐĞƌƟĨLJŝŶŐƚŚĞŵ
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French dip sandwiches
Brick oven pizzas
Steak and fries
Chicken wing platters
Themed foods
ˆ›‘—”—ƒ”‹•Š’—„ǡ–”›•‡”˜‹‰—’ϐ‹•Šƒ†…Š‹’•Ǥ™ƒ–ƒŽ‹ƒ™‹‡
„ƒ”ǫ‹‹’‹œœƒ•…‘—Ž†„‡–Š‡™ƒ›–‘‰‘Ǥ–”‡ƒŽ‹‡›‘—”ˆ‘‘†•™‹–Š›‘—”
‘…‡’–ƒ†ϐ‹†‡˜‡‰”‡ƒ–‡”•—……‡••ƒ•ƒ…‘’Ž‡–‡•–‘’ˆ‘”ˆ‘‘†ƒ†
†”‹Ǥ”›–Š‡ˆ‘ŽŽ‘™‹‰ˆ‘”ƒƒ—–Š‡–‹…ǡ‰Ž‘„ƒŽ–™‹•–‘–Š‡‘”ǣ
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Italian Panini
Fish and chips
Shepherd’s Pie
Pretzels and mustard for dipping
Purchasing Commercial Kitchen Equipment for the Bar
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ƒ†„‡‡”‰Žƒ••‡•‹›‘—”•—’’Ž›…ƒ„‹‡–ǤŠƒ…‡•ƒ”‡–Šƒ–›‘—ǯŽŽ‡‡†ƒ–Ž‡ƒ•–ƒˆ‡™…‘‡”…‹ƒŽ‹–…Š‡
‡“—‹’‡–‹–‡•–‘Š‡Ž’ƒ‡›‘—”ˆ‘‘†‡—…‘‡–‘Ž‹ˆ‡Ǥ
Consider your available space
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Choose the right equipment
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t Commercial deep fryer. Š‹•‹•ƒ…‘‘’‹‡…‡‘ˆ‡“—‹’‡–‹ƒ›„ƒ”•Ǥ”‘ˆ”›‹‰
—’ϐ‹•Šƒ†…Š‹’•–‘ƒ‹‰‘œœƒ”‡ŽŽƒ•–‹…•ǡˆ”‹‡†ˆ‘‘†•ƒ”‡
‘ˆ–‡ƒ•–ƒ’Ž‡ǤŠ‘‘•‡ƒ…‘—–‡”–‘’‘†‡Ž‹ˆ›‘—”•’ƒ…‡‹•
Ž‹‹–‡†Ǥ
t Countertop convection oven. ‡”•‘ƒŽ’‹œœƒ•ǡƒ…Š‘•ƒ†‡Ž–‡†•ƒ†™‹…Š‡•ƒ”‡ƒ…‘‘
ˆ‘‘†‹–‡ƒ––Š‡„ƒ”ǡƒ†…‘—–‡”–‘’’‹œœƒ‘˜‡•ƒ”‡ƒ‰‘‘†™ƒ›
–‘…‘‘–Š‡™‹–Š‘—–—•‹‰ƒ‰‹ƒ–’‹œœƒ†‡…‘˜‡‘”…‘˜‡›‘”
‘˜‡Ǥ
t Countertop charbroiler. ‡”ˆ‡…–ˆ‘”„—”‰‡”•‘”‰”‹ŽŽ‡†…Š‹…‡ǡ–Š‡…‘—–‡”–‘’
Šƒ”„”‘‹Ž‡”‹•ƒ…‘’ƒ…–™‘”Š‘”•‡–Šƒ–‰‹˜‡•–Š‡†‡•‹”‡†
‡ˆˆ‡…–ˆ‘”ˆ”‡•ŠŽ›‰”‹ŽŽ‡†ƒ’’‡–‹œ‡”•ƒ†‡–”‡‡•Ǥ
t Commercial Panini maker. Š‹’—’Š‘–•ƒ†™‹…Š‡•‹‘–‹‡™‹–Šƒ…‘‡”…‹ƒŽƒ‹‹
ƒ‡”Ǥƒ†™‹…Š‡•ƒ”‡’‡”ˆ‡…–Ž—…Š‘”†‹‡”‹–‡•ƒ†‰‘
™‡ŽŽ™‹–Šˆ”‹‡•‘”’‘–ƒ–‘…Š‹’•Ǥ
Integrate food service into your bar service
ƒ›„ƒ”•ƒ”‡ƒ…–—ƒŽŽ›”‡“—‹”‡†–‘•‡”˜‡ˆ‘‘†ƒ•’‡”–Š‡‹”ˆ‘‘†ƒ†„‡˜‡”ƒ‰‡Ž‹…‡•‡…‘–”ƒ…–Ǥ–Š‹•…ƒ•‡ǡ
‹–ǯ•‡••‡–‹ƒŽ–Šƒ–›‘—”„ƒ”–‡†‡”•ƒ†•‡”˜‡”•Šƒ˜‡–”ƒ‹‹‰‘•‡”˜‹‰ˆ‘‘†‹ƒ††‹–‹‘–‘„‡˜‡”ƒ‰‡•Ǥ
Structure service hours to manage labor
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ĂƌƐƚŚĂƚƐĞůůďŽƚŚĨŽŽĚĂŶĚďĞǀĞƌĂŐĞƐƌĞƋƵŝƌĞ
ĂĨŽŽĚĂŶĚďĞǀĞƌĂŐĞůŝĐĞŶƐĞĂƐŽƉƉŽƐĞĚƚŽ
ƐŝŵƉůLJĂďĞǀĞƌĂŐĞůŝĐĞŶƐĞ͘dŚĞůŽĐĂůůĐŽŚŽůŝĐ
ĞǀĞƌĂŐĞŽŶƚƌŽů;ͿƌĞƋƵŝƌĞƐĂĐĞƌƚĂŝŶ
ƉĞƌĐĞŶƚĂŐĞŽĨƐĂůĞƐƚŽĐŽŵĞĨƌŽŵĨŽŽĚ͘zŽƵƌ
ŵĞŶƵŵĂLJŶĞĞĚƚŽĂďŝĚĞďLJůŽĐĂůďLJůĂǁƐ͘
ŽŵŵƵŶŝĐĂƚĞĐŽŶĐĞƌŶƐƚŽLJŽƵƌůŽĐĂů͘
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ˆ ›‘— †‘ …Š‘‘•‡ –‘ •‡”˜‡ ƒ ‡ƒ”Ž› Šƒ’’› Š‘—” ‡— ‘” Žƒ–‡ ‹‰Š– ‰”—„ǡ •‹’Ž› •…Š‡†—Ž‡ ‡’Ž‘›‡‡•
ƒ……‘”†‹‰Ž›•‘›‘—†‘ǯ–Šƒ˜‡‘”‡’‡‘’Ž‡–Šƒ›‘—‡‡†™‘”‹‰ƒŽŽƒ–‘…‡Ǥ
Case Study: A real life example of a bar owner who implemented a food menu is Cindy Darling, owner and bartender at McDonough’s Irish Pub in Denver, Colorado. Darling offers a simple bar food menu to keep things easier for her staff. She and her staff do the cooking themselves, which saves her on labor costs. “I don’t have a cook,” she says. “It’s pretty much me and the bartenders, so when it’s slow they can go back and make the food. We keep it pretty simple so that we can do that.” At McDonough’s, patrons can order common bar snacks like French fries, jalapeño poppers and chicken tenders. Pair your bar food with your specialty drink menu
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Bridging the gap between kitchen staff and bartenders
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Š‡ …Š‘‹…‡ –‘ Š‹”‡ ƒ††‹–‹‘ƒŽ Š‡Ž’ ˆ‘” ›‘—” ‹–…Š‡
‰‡‡”ƒŽŽ› †‡’‡†• ‘ Š‘™ ›‘—” ‹–…Š‡ ƒ† „ƒ” ™‹ŽŽ
‘’‡”ƒ–‡ –‘‰‡–Š‡”Ǥ ˆ ›‘— †‘ †‡…‹†‡ –‘ Š‹”‡ ƒ††‹–‹‘ƒŽ
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t Line cook. Š‹•’‡”•‘‡••‡–‹ƒŽŽ›†‘‡•ƒŽŽ
–Š‡…‘‘‹‰‹–Š‡„ƒ”‘””‡•–ƒ—”ƒ–ƒ†
ƒ‡•‹–‡•–‘‘”†‡”Ǥ
t Chef. ‘”‘”‡—’•…ƒŽ‡‘’‡”ƒ–‹‘•ǡ–Š‡…Š‡ˆ
‹•‡••‡–‹ƒŽ–‘…”‡ƒ–‹‰‡—‹–‡•ƒ†
‘•–”—…–‹‰…”‡ƒ–‹˜‡†‹•Š‡•ˆ‘”ƒ’’‡–‹œ‡”•ǡ
–ƒ’ƒ•‘”ˆ—ŽŽ‡–”‡‡•Ǥ
t Dishwasher. ŽŽˆ‘‘†•‡”˜‹…‡‘’‡”ƒ–‹‘•‡‡†•ƒ”‡Ž‹ƒ„Ž‡ǡ‡ˆˆ‡…–‹˜‡‡–Š‘†‘ˆ™ƒ•Š‹‰ƒ†
•ƒ‹–‹œ‹‰†‹‡”™ƒ”‡ǤŠ‡Žƒ•––Š‹‰›‘—‡‡†‹•†‹”–›†‹•Š‡••–ƒ…‹‰—’†—”‹‰–Š‡Šƒ’’›
Š‘—””—•ŠǤ
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How Bar Food Increases Overall Profits
Š‡„‹‰“—‡•–‹‘™Š‡‹’Ž‡‡–‹‰„ƒ”ˆ‘‘†‹–‘›‘—”„‡˜‡”ƒ‰‡‘’‡”ƒ–‹‘”‡ƒŽŽ›Šƒ•–‘†‘™‹–ŠŠ‘™‹–
™‹ŽŽ‹’ƒ…–›‘—”‘’‡”ƒ–‹‘ǯ•‘˜‡”ƒŽŽ’”‘ϐ‹–•Ǥˆ–‡”ƒŽŽǡ•—…Šƒ‰”ƒ†‘’‡”ƒ–‹‘ƒŽ…Šƒ‰‡”‡“—‹”‡••‘‡”‡–—”
‘‹˜‡•–‡–Ȅƒ–ƒ‰‹„Ž‡„‡‡ϐ‹–ˆ‘”›‘—”„—•‹‡••Ǥ‡”‡ƒ”‡•‘‡‰—‹†‡Ž‹‡•–‘‡•—”‡–Šƒ–‹…‘”’‘”ƒ–‹‰
„ƒ”ˆ‘‘†‹–‘›‘—”„ƒ”‡—™‹ŽŽ‹†‡‡†„‡‡ϐ‹–›‘—”„‘––‘Ž‹‡ǣ
Keep it simple
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Make high profit the goal
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Determining Gross and Net Profit
Gross profit is calculated when you deduct the
money you spend on food and beverages from
your total revenue. Determine gross profit by
subtracting the cost of goods from your total sales.
Keep good records
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FŽŽĚ^ĞƌǀŝĐĞtĂƌĞŚŽƵƐĞ͘ĐŽŵǁĂƐĨŽƵŶĚĞĚŝŶ:ƵŶĞŽĨϮϬϬϲǁŝƚŚĂƐŝŶŐůĞďƵƐŝŶĞƐƐŐŽĂůŝŶŵŝŶĚ͗ĞŵƉŽǁĞƌŝŶŐĨŽŽĚƐĞƌǀŝĐĞŽƉĞƌĂƚŽƌƐƚŽŵĂŬĞƚŚĞŝƌŽǁŶ
ďƵƐŝŶĞƐƐĞƐ ŵŽƌĞ ƐƵĐĐĞƐƐĨƵů͘ ƚ &ŽŽĚ^ĞƌǀŝĐĞtĂƌĞŚŽƵƐĞ͘ĐŽŵ͕ ǁĞ ŽīĞƌ ƐƚĞƉͲďLJͲƐƚĞƉ ĂƐƐŝƐƚĂŶĐĞ ƚŚƌŽƵŐŚŽƵƚ ƚŚĞ ĞŶƟƌĞ ƉƌŽĐĞƐƐ ŽĨ ůĞĂƌŶŝŶŐ ĂďŽƵƚ ĂŶĚ
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tŚĞŶŝƚĐŽŵĞƐƚŽůĞĂƌŶŝŶŐƚŽŽůƐĂŶĚƌĞƐŽƵƌĐĞƐ͕ŽƵƌŽŶĞͲŽĨͲĂͲŬŝŶĚĚƵĐĂƟŽŶĞŶƚĞƌŝƐĂŐƌĞĂƚƉůĂĐĞƚŽƐƚĂƌƚ͘ůŝďƌĂƌLJŽĨĨƌĞĞŽŶůŝŶĞĂƌƟĐůĞƐ͕ďƵLJŝŶŐŐƵŝĚĞƐ
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ϯϬϬŵĂŶƵĨĂĐƚƵƌĞƌƐ͘dŽĚĂƚĞ͕ŽǀĞƌϳ͕ϬϬϬďĂƌƐŚĂǀĞĐŽŵĞƚŽƵƐĨŽƌƐƵƉƉůŝĞƐ͘
KƵƌĐŽŵďŝŶĂƟŽŶŽĨĐŽŵƉƌĞŚĞŶƐŝǀĞƌĞƐĞĂƌĐŚŵĂƚĞƌŝĂůƐ͕ĞdžƚĞŶƐŝǀĞƉƌŽĚƵĐƚƐĞůĞĐƟŽŶĂŶĚĐƵƐƚŽŵĞƌͲĨŽĐƵƐĞĚƐƵƉƉŽƌƚƉƌŽĐĞƐƐŵĂŬĞ&ŽŽĚ^ĞƌǀŝĐĞtĂƌĞŚŽƵƐĞ͘ĐŽŵ
ĂŽŶĞͲŽĨͲĂͲŬŝŶĚĞdžƉĞƌŝĞŶĐĞĨŽƌĂŶLJŽŶĞŝŶƚŚĞĨŽŽĚŽƌďĞǀĞƌĂŐĞŝŶĚƵƐƚƌLJ͘&ŽƌŵŽƌĞŝŶĨŽƌŵĂƟŽŶ͕ƉůĞĂƐĞǀŝƐŝƚŽƵƌǁĞďƐŝƚĞĂƚǁǁǁ͘ĨŽŽĚƐĞƌǀŝĐĞǁĂƌĞŚŽƵƐĞ͘ĐŽŵ͘
EQ U IP M EN T
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